Foreword First and foremost, I would like to express my sincere thanks to all our partners after another successful and dramatic Revival in September. Without your enthusiastic support it simply would not have been possible to stage the 20th anniversary event on such a spectacular scale. On reflection, I feel this was perhaps the best Revival yet; all the elements came together to create a very special atmosphere, entirely befitting our major anniversary. Looking at the crowd, it seemed that everyone had made a huge effort to dress in style, and the steaming locomotive at the entrance was a memorable sight and a lovely piece of theatre as everyone stepped through the gates into another world. As ever, we saw some thrilling racing, beginning with the drama of the Kinrara Trophy on Friday evening, with all those beautiful Ferraris, Aston Martins and Jaguars racing through sunset and into dusk. Then, on Sunday, we witnessed one of the most exciting Tourist Trophy Celebration races we have ever seen, with father and son pairing David and Olivier Hart taking victory in their thunderous AC Cobra. Racing is still at the very heart of the Revival, the fans enjoying fantastic wheel-to-wheel battles throughout the weekend. Thanks to your commitment, and the efforts of my team to find the very best cars, the Revival has kept alive the great traditions of racing established by my grandfather back in 1948. Having celebrated our first 20 years I am really looking forward to working with you all to build on what we have achieved thus far.
Goodwood Revival
The depth and breadth of the event, which remains the only major sporting event in the world to be staged entirely in a period theme, owes a huge amount to your enthusiasm and energy. So I want to thank you for your contribution, and I much look forward to seeing you all back at the motor circuit next year.
2 018 The Duke of Richmond & Gordon
This is my idea of heaven. Great cars, great racing, that sound – and in this wonderful setting. DAR I O F R ANC H I T T I
I’m so excited to be here, I’m not just saying that, I really am. It’s great isn’t it? Best thing ever! C H R I S E VANS
A unique event. There is nothing close to this in the world. J AC KI E S T E WART
FUN FACTS
ATTENDANCE
147,000
3
attendees
THE AVERAGE PERSON BOUGHT TICKETS
NEW VS RETURNING
47%
53%
NEW
NOV 2017
277M
First time ever – Goodwood Revival live on ITV1 Sunday 9 September 1400–1600hrs ITV1 VIEW ERS
Male 35%
ABC1 ITV1 Female 65%
ITV1 73%
GLOBAL SOCIAL REACH OVER REVIVAL DURING
2018
105M
TOTAL MOTORSPORT
APP
DOWNLOADS The Settrington Cup video received
+5M
+14M YTD
views
years old
EARN OVER
OWN TWO OR MORE CARS
50K 68
%
GENDER OF ATTENDEES
Female attendance increased by 1% this year
TICKETS BUYERS FROM 54 COUNTRIES
90% UK 10% ROW
OVER THE ROAD VISITORS
RATE
9%
MOST EXPENSIVE RACE IN THE WORLD 30x pre-1963 GT cars with a combined value of £200million
competition cars and bikes
Male 61%
GLOBAL SOCIAL MEDIA & DIGITAL DISTRIBUTION Facebook reach of
million 17,181
New Revival Facebook fans over the weekend
VIDEO VIEWS VIA
3RD PARTIES
4.6 million Goodwood Instagram impressions
5.5 million
47%
APP USAGE OVER EVENT
APP STORE RATING
75K
TOTAL APP DOWNLOADS
RETURNING
78%
GLOBAL SOCIAL REACH SINCE ON SALE DATE
71%
ATTENDEES OVER
SETTRINGTON CUP FACEBOOK ENGAGEMENT
Andre Lotterer Le Mans Champion
24.7
A MAGICAL STEP BACK IN TIME s r a e y 0 2 g n i t a r b e l Ce
Any day is a good day at Goodwood. I am speechless, it is such an amazing event. I have walked everywhere, taken lots of pictures and seen lots of cars I want. There is such a fantastic atmosphere and I love that everyone dresses up. For three days here you live in this fantastic world. It will be hard to get back to reality.
MOTORSPORT APP & GOODWOOD CREATIVE PRODUCTION
Twitter impressions
3
PR AND GLOBAL BROADCAST
million
Live streams 1 million more than 2017
TOTAL VIDEO 12.8m VIEWS
6.2%
183,786
UNIQUE VISITORS
UK / 73% US / 5% GERMANY / 4% FRANCE / 3% NETHERLANDS / 2%
TOTAL INDIVIDUAL EMAILS SENT 2018
2.1M
increased by 1% from 2017
Web traffic views with a 73% male gender split
18–24
45–54
55–64
65+
35
Page views
Goodwood Revival partners, including automotive, luxury & lifestyle global partners
2% 16–34
35–44
Unique visitors to Goodwood.com
ITV AGE DEMOGRAPHIC
0–15
25–34
183,786 717,000
ABC News, ITV Meridian, BBC – James Martin / Songs of Praise
10%
over the Revival weekend
£4.7m
5%
EMAIL CLICK THROUGH
current circulation to date
2018
WEBSITE USERS
32 %
350,698,500
FACEBOOK ENGAGREMENT RATE
2017
Publications include The Daily Mail, Daily Telegraph, Top Gear, Classic & Sports Car, Harpers Bazar and Tatler.
AVE COVERAGE
EMAIL OPEN RATE
increased by 5% from 2017
ACCREDITED MEMBERS OF THE PRESS FROM ALL OVER THE WORLD
422+
EMAIL CAMPAIGNS SENT
35–44
45–54
55–64
65+
Updated October 2018
Where is there a better place to see racing cars in action? Wonderful. C H R I S T I AN H O R NE R