GOSHA GALITSKY INDUSTRIAL DESIGNER
I am a child of two artists, formed in multiple and diverse cultural backgrounds. I enjoy uncovering real people’s needs and finding creative solutions for their problems. I firmly believe that good design can and should improve people’s lives and the world we inhabit. I utilize a wide array of analytic and creative tools to arrive to innovative and aesthetic solutions. Five years of experience in the product design field both in consultancies and in-house design departments give me important real world insights on design, materials and production processes of a wide range of products.
EDUCATION Umeå Instutute of Design /2010-2012 Advanced Product Design
GOSHA GALITSKY Industrial Designer
Cell 0046 (0) 7676 54 356 Email gosha_id@yahoo.com URL www.gosha-id.com
Bezalel Academy of Art and Design /03-07 Bachelor’s Degree in Industrial Design. Politecnico di Milano/ 2006 Exchange (Erasmus), Industrial Design Technion institute/2002 Faculty of Aerospace Engineering
LANGUAGES English, Russian, Hebrew / Native Italian / Intermediate
EXPERIENCE Atlas Copco/ 2011 (Sweden) Intern Product Designer www.atlascopco.com
Flexible and creative mind set.
I2D design studio/ 2007-2010 Product Designer www.i2d.co.il
Solid knowledge of prototyping techniques, materials and manufacturing processes.
User Research. Rapid manual and digital sketching.
Effective 3D modeling and rendering. Able to meet strict deadlines.
Shenkar College of Design /2009-2010 Industrial Design Lecturer www.shenkar.ac.il
Good team work skills.
SOFTWARE
Costa Design / 2007 Junior Product Designer www.costadesign.co.il
2D Graphics - Adobe Photoshop - Adobe InDesign - Adobe Illustrator
Whirlpool Europe Design Lab / 2006 Product Design Intern Worked as part of a team responsible for visualization of radical future concepts using digital imaging and animations. www.whirlpool.eu
3D Modeling - Solidworks+SolidCAM - Rhinoceros Rendering - 3dMax+Vray+Animation - Bunkspeed Keyshot2 Video Editing - Adobe After Effects
Mathov Visualization Solutions/ 2004 Model Maker Created scale models and functional prototypes of different products. Worked with polystyrene foam, RTV casting, CNC milling. www.mathov.co.il
“ I reject reality and substitute my own. Adam Savage, Mythbusters
METHODS
RECOGNITIONS
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ABOUT
Masters Umea, Sweden, 2010-12
Internship Atlas Copco, summer 2011
Erasmus Politecnico di Milano, Italy, 2006 Internship Whirlpool, 2006 Road Trip, Summer 2002
Bachelors Jerusalem, Israel, 2004-2007 I2D Studio, Tel Aviv, Israel, 2007-2010 Travels, Summer 2004
Sailing! Tel Aviv-Kastellorizo-Toulon-La Spezia-Rome
Bike Trip, 2009
Born Moscow, USSR, 1980
Selected Work 2003-2012 ACADEMIC PROJECTS MFA
COMMERCIAL WORK
ACADEMIC PROJECTS BFA Hopper- post delivery vehicle HB200S
Suitcase Bike Diver Distress Signal System Crystal
Air Ship One OXO electric screwdriver Neo-G
ACADEMIC PROJECTS MFA
UID The projects presented below were done during my studies towards M.F.A. in the Ume책 Institute of design, Advanced Product Design Program.
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The Red Carpet concept is the result of a 16-week master thesis project, which was performed in collaboration with Dynapac, a major manufacturer of road paving equipment.
called Hot-In-Place Recycling. The recycled asphalt is mixed with a small amount of fresh binder and paved back onto the road while enabling traffic to continue flowing.
Today’s road paving machines still operate using the same basic principles developed in the 1940’s. Since only one type of paver exists today, road maintenance has to be done using machines which were originally constructed for paving new roads. This makes road maintenance a complex and energy-intensive process. Furthermore, it creates a severe interference of the traffic.
The concept was created as a futuristic vision for the paving industry. The work process included on-site observations, mockups and input from road engineers, road workers and manufacturers of paving machines in Sweden and Germany.
Dynapac Red Carpet is an alternative paving concept that recycles the road surface using an existing process
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Umea Institute of Design MA Advanced Product Design
sponsored by
Part of the Atlas Copco Group in collaboration with
ROADS
Operator Cabin
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Diesel Engine Recycling Unit (MW heater+Brushes)
Material Tank Refill Terminal
Propulsion Unit (Continuous track, hydraulic)
10.8 CUBIC METERS=APPROX. 14 TONNES
Paving Unit
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“HOPPER” Mail Delivery Vehicle This vehicle is the result of a 9 week project in User Centered Design. The goal of this project was to conduct a week-long handson survey of the entire process of mail delivery from the airplane to the mailbox and suggest viable and innovative solutions that would assist the postmen in their work. The Hopper is a post delivery vehicle that is designed specifically to fit the needs of post personnel. The vehicle features an integral mail delivery system that is able to put mail (pre-sorted by order of delivery) virtually at the postman’s fingertips.
In collaboration with the Swedish Postal Service
It offers improved safety and weather protection for the postman, while still enabling the mailman to leave the vehicle quickly and safely. Its driving position and small size allow for easy maneuvering in tight urban environments. Finally, the vehicle’s assymetric layout brings the postman closer to the mailbox, eliminating the need for a long and uncomfortable reaching motion which was previously needed to place the mail in the mailbox.
REAL PEOPLE’S NEEDS The public doesn’t see us as professionals
“
“I can’t see a thing when I am backing up”
“I get in and out of the car hundreds of times each day”
MIKAEL WAERN
Postman, 19 years of experience
“
I’ve had a close call a week ago. If I would have hit that child, my life would be OVER.
“It’s really uncomfortable to reach across the handlebars to get the mail.”
“We use the mail lid as a windshield. It takes too long to open and close it every time, so we just keep it open” “Man, you have NO IDEA what it’s like to ride a moped with bare hands in -15 DEGREES!” “It’s quicker to deliver from the vehicle, but
MARTIN EIRELL
Postman, 11 years of experience
“OUCH!”
you have to bend
like crazy”
“
“
“We are so close to houses, i am really afraid of running over a kid”
Mail Cartridge (sorted by BFM)
Package Box (Unsorted)
IDEATION
Storage of Personal Items
MOCKUPS & TESTING Based on the initial ideation sketches, rough 1:1 mockups were constructed to establish the cargo configuration and volume. The mockups were tested with four different postmen, who were asked to interact with it and express their opinion about the concept. When the mockup adjustments were completed, I measured it and built a rough 3D model which served as underlay for sketching. This assured that I stayed within the correct load volume and ergonomic dimensions which I had set.
FORM DEVELOPMENT
Packages
Mail to be delivered Protective Arch
Arm Rest
Rear Engine Pod
FINAL DESIGN The Hopper features an adjustable seat, a joystick steering system and a roll cage which provides the postman with improved weather and safety protection. The semi-open cab allows the postman to quickly hop on an off the vehicle to speed up delivery. The driver is seated as close to the mailbox as possible, eliminating the need for the long reaching motion which was previously required to place the mail in the box.
Vehicle design shall inspire professional and respectful attitude towards Posten personnel. Project goal, stated in the design brief
MECHANISM The mail to be delivered is mechanically sorted in the mail terminal and the mail cartridge is loaded onto the vehicle. Once the vehicle is in motion, the next mail to deliver is automatically placed on a dedicated shelf in front of the driver. The right side of the cargo bay is used to carry bulky packages which are sorted manually.
DIVER DISTRESS SIGNAL SYSTEM This device is a result of a group project completed in 10 working days. I worked in collaboration with fellow product designer DoÄ&#x;an Sekercioglu and interaction designer Carol Tang to design a device that will use sound and light in an innovative way. We developed a concept of an emergency beacon which is activated either automatically or manually by the diver in distress, enabling the diver to communicate a problem to other members in the diving group. The device uses specialized alarms and light signals to communicate different levels of distress. During this project a comprehensive design process was performed, which included the design of the device itself, the different scenarios in which it will be used and the type of sound and light it would produce.
Please watch the animated scenario: http://vimeo.com/20378926
SOUND TESTING Specialized sounds were designed for the device using audio software. The sounds utilized specific tones, frequencies and repetitions that are especially audible underwater, taking into account the distortion of sound underwater and the ambient sounds that are present during scuba diving. The prototype designed sounds were then tested in a water pool. Based on our results we fine-tuned the sounds and made sure that they are distinct and clearly audible. The sound of the alarms were carefully balanced to communicate the appropriate level of urgency, with the goal of not increasing the stress level of the rescuers and rescuee. For the final concept we have decided to utilize sound for alert communication and light to guide the rescuers to the victim’s location.
TEAM WORK As part of the group work we conducted frequent discussions where we developed the product concept and scenario. After that the work was divided between members allowing each member the opportunity to equally participate in the design of different aspects of the product. The physical device was rapidly developed from sketches to several foam models, then into a CAD design which was rapid prototyped using the Objet machine. The finished model was then painted and a functioning light circuit was installed.
MEDICAL INNOVATION* This project is a result of a collaboration with a Swedish medical startup that asked us to explore the potential implementation possibilities of a new medical technology that they had discovered. The project involved in-depth research into medical technology and procedures, operating room observations, extensive interviews with surgeons and clinical personnel as well as client-designer brainstorming sessions. The outcome of this project was a completely new product system which will dramatically expand the market for this new found medical technology.
*Due to intellectual property restrictions the final result can not be revealed at this moment. The product is currently in process of a patent application and medical implementation.
direction selector insert
universal joint chuck sub-assembly battery
axle supports
reduction gear
Tools You Hold On To
BRAND COMMUNICATION This screwdriver was designed during a five-week long Parametric Modeling course. The project goal was to make a brief brand research and apply the brand values we find to our design. The design was based on real components, and was developed through sketches and foam models. The finalized version was modeled using Rhinoceros and Solidworks, and rapid prototyped. The model was then finished, painted and assembled into a functioning prototype.
outer shell
inner shell
motor
charger
FUNCTIONAL PROTOTYPE This screwdriver features a new components arrangement. Unlike most screwdrivers, the drive motor and reduction gear are placed in the handle, bringing the center of gravity in the operator’s hand. This screwdriver is charged via induction is similar to the process used in modern electric toothbrushes. The motor is activated automatically using a switch that is triggered by pressure on the chuck.
NIO-X ASTHMA MONITOR
Helping Children Control Asthma in collaboration with
This project’s goal was to imagine the next generation of Niox Mino, an asthma monitoring device manufactured by the Swedish company Aerocrine. The Niox Mino enables Asthma patients to monitor their condition using a simple noninvasive test. The patient exhales into the device for 10 seconds while keeping the breath level constant. The asthma condition is then assessed by measuring the level of Nitric Oxide in the exhaled breath. In my project I designed the Nio-X to fit a target market of children aged from 6 to 12. According to the interviews I made this group was found to be one of the most problematic in terms of adherence to their asthma medication.
Please watch an animated user scenario: http://vimeo.com/30106370
In order to avoid neglect the child’s interaction with the device is transformed into a challenging game. Once the test is complete, the device transmits the results via a smartphone to the child’s parents and to the family doctor. The Nio-X’s aim is to create a close and lasting interaction with the user. The device utilizes a reward system that actively encourages the child to take an ongoing initiative in managing his or her asthma condition. This transforms the experience from a negative medical check-up into an exciting daily challenge.
•
ing device tool to a self monitor t into a bigger • Embed the produc system
• Test is non invasive • High Accuracy • Easy to Use
BRAND AND USER ANALYSIS
mother, Sandra. Her parents er father Jean now lives in
ide but reads a lot. She read so likes Neil Gaiman’s books rnative reality where she has
STÉPHANIE MOLYNEUX
BRAND PROPERTIES ADVANTAGES
listens to
fears
Loneliness Loud arguments
HAS
PERSONALITY ESSENSE
loves
MEDICAL TECHNOLOGY COMPANY
d e an , c n bit lige neg itive ha t be d s s en “To te a po op mu o crea back l d e fe ed” clos
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FRI
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ACCURACY, RESPONSIBILITY
NTS
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TRUST TRADITION
Emily the strange
QUALITY RELIABILITY
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Junior High School Reads fantasy books Drawing
her and calls her a weakling. r mother often talks to them ch other.
Her best friend is Bernard, er. He had Asthma when he nderstands her well. He even r when she got it for the first he can feel “normal”.
imaginitive critical fragile
TEM S Y S
NIE
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UNIQUE, INNOVATIVE TESTING METHOD
VALUES Superbus
n • Cheaper competitio r target • Products with cleare definition
reach) • Expensive (Hard to is not unique • Design Language spread • Target group is wide d enough by • Device is not truste sy enough doctors but is not ea to use at home
Analytical techniques were applied to strategically examine the future of the Aerocrine brand and the market it will operate in. In parallel, I analyzed the unique properties of the target user group to understand how the product can assist in the management of their asthma condition.
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THREATS
WEAKNESSES
“DON’T CALL ME SICK”
The pare nts decid diary he e to let rself so Sara fill the underst she can have a anding of her co better y her a new pink ndition . diary as a presen t.
They bu
CMF
Asthma Level
and asks her about her life. out her health than she does ten gets nervous and makes
Independent
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Technologic
During th Her brea e night Sara ha s troubl th e sleep Her pare is irregular. ing. nt wake he s worry abou t her, bu r up. t do no t
She text s „This is her friend: not fair :-(“
Impulsive
Brand Character (Internal) + Established, Experienced - Ordinary, Reserved
Brand Image (External) + Authentic, Mature - Unfocused, Old School
Sara‘s pa rents sp He advi eak to th ses them e family to fill a doctor. diary to keep tra her sym ck of ptoms.
Financial Status
Sara feel s stay be better but is fo hind in rced to the while he r friends school bus enjoy th e trip.
“Aerocrine’s innovation and experience are not sufficiently reflected in the design language”
She spea ks The teac to the teache r. he her med r helps her ta ke icine.
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The teac parents her calls Sara ‘s about th Her pare e attack . helpless nts feel anxiou s and ev them Sa en though she ra feels tells all right now.
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Sara, 10
She was
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sure ab ctor out the exact ty s are not She does pe. not fully unders this „Ast tand w h hat what is ma“ thing is wrong with he and wonders r.
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Sara go es She take to school. s with he the inhaler r in the backpa ck.
The clas s takes a trip to During the loca th l woods and star e trip Sara is ex . ts feelin po g tightne sed to allerg en ss in he r chest. s
Umeå In
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It should not be about checking how sick you are. Instead, it should be about helping children develop healthy habits. Helena Bogseth Asthma Nurse Dragonen Health Center, Umeå
COMMERCIAL PROJECTS
I2D Most of the commercial work presented here was done during my period of work in I2D studio from 2007 to 2010. I2D is an industrial design firm founded in 2001 in Tel Aviv. It was founded by Elisha Tal and Safi Hefetz, who were both formerly part of IDEO Israel. I2D is a multi disciplinary design consultacy that develops a broad range of products ranging from sophisticated medical instruments to mass produced electronics and home appliances. I2D’s clients include SanDisk, Palm, Medtronics, SodaClub, Syneron.
HB200S The Hisense HB200S is a wireless headset and a part of a line of Bluetooth accessories designed for Hisense. The challenge of this project was to create differentiation for an old brand entering a new and already ultrasaturated market of Bluetooth accessories. I2D developed a family of Bluetooth products with an iconic design language and innovative technical solutons.
FUNCTION AND FORM At an early stage in the project different functional and shape concepts were rapidly produced using sketching and digital imaging with concepts presented to the client to spark a discussion on the proposed design direction.
12.1mm
8.7mm
8.7mm
12.1mm
long and short Same for longSame andforshort
On Center Line On Center Line
On Center Line
14.8mm
On Center Line 25.2mm
14.8mm
25.2mm
Pantone 4485 C
Front Side
Pantone 4485 C
DEVELOPMENT PROCESS The design process of the HB200S presented complex engineering
ont Sideand ergonomic challenges, which were addressed by making multiple 14.5mm
physical models and trying them out.
2.65mm
We delivered a comprehensive design package, from concept design Same for long and short through mockups to detailed design for manufacturing, color/material/ finish, graphics and packaging.
14.5mm
me for long and short
1.4mm
1.4mm
utton Edge
Aligned to Button Edge
PANTONE 402 C
1.4mm
1.4mm
TONE 402 C
Aligned to Button Edge
USABILITY Following an extensive usability research we discovered a number of opportunity areas, the most important being the wearablility of the headset when not in use. We explored several concepts and scenarios, and created a new Bluetooth headset that can be worn on the neck when not in use. The headset attaches to a necklace by means of a strong magnet. The attaching movement can be performed blindly, as the magnet aligns itself naturally with the headset. This functionality eliminates the need to have the headset in your ear for a prolonged period of time and also provides the user with a positive “Hang-Up� gesture.
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SODA CLUB CRYSTAL The Crystal is a soda machine which enables the user to prepare and serve sparkling drinks in an elegant glass carafe, thus adding value to the carbonated beverage. The Crystal is a part of a line of Soda machines designed by I2D Studio for Soda Club. Soda Club manufactures products that enable the user to prepare sparkling drinks at home. Soda machines essentially eliminate the need for purchasing carbonated drinks in disposable plastic bottles, thus saving money and reducing pollution. The Crystal was selected as the German Product of the year 2011 and received the Israeli Ministry of Trade Design Award in 2010.
NEO-G The Neo-G is an electric guitar which represents the most significant innovation in the guitar world since the 1950’s. The Neo-G features innovative bridge, tuning keys, frets and neck technology. It improves on ergonomic aspects and utilizes novel manufacturing methods. The Neo G was designed to house revolutionary mechanical and electronic components that would offer the guitar player a new degree of sound quality and unparalleled freedom of play.
MANUFACTURE The Neo-G was an extremely ambitious project that employed fresh thinking to how an electric guitar should be made, and how it should be played. During the design of the Neo-G virtually every component of the guitar was re-thought and designed in a completely new manner that has been never previously attempted. New manufacturing technologies were developed for the frets, bridge and neck of the guitar.
The body of the guitar was designed for massproduction through low-pressure plastic injection, something that has not been previously attempted along the entire history of this musical instrument. In fact virtually every component of the Neo-G departs from the traditional way of guitar making, while retaining all the positive qualities of an electric guitar.
DETAILS The design process of a musical instrument proved to be a challenging but extremely exciting process. During this process I strived to understand the inner emotions and technical qualities that players cherish in their musical instruments. I spent a lot of time talking to guitarists and watching them play, to learn about the aesthetic qualities that create the deep connection of a guitar player to his instrument, and to understand the complex ergonomic aspects that had to be considered in the design. The process of the design involved working with a considerable amount of physical models and prototypes, all of which were given to guitar players to get their feedback on the aesthetic, ergonomic and musical qualities of the new guitar.
ACADEMIC PROJECTS BFA
BEZALEL ACADEMY The projects below were designed during my studies for B.F.A in the Bezalel Academy of Art and Design in Jerusalem. The Academy was established in 1906 by the artist Boris Schatz, as the “Bezalel School of Arts and Crafts.� Bezalel has a broad and multifaceted scope of professional and artistic activities, ranging from crafts which preserve traditional techniques to fine art, sculpture and photography, fields that have seen many changes in the past decades; and state-of-the-art digital technology used in industrial design, animation, video art and visual communications.
SUITCASE BIKE The Suitcase Bike is a folding bicycle designed to operate seamlessly with public transport. Public carriers are equipped to deal with wheeled luggage, and when folded the Suitcase Bike becomes exactly that- a wheeled suitcase. Most modern folding bicycles, even when folded are still cumbersome and
difficult to carry. The Suitcase bike folds into a closed package which can be easily rolled along you through the station using the small front wheel. When the Suitcase Bike is folded it forms a neat package with all the delicate and greasy parts enclosed within the body of the bike, protecting yours and fellow passengers’ clothes.
PROTOTYPE With help from Nir Barkai, a fellow engineer, a working prototype was constructed and evaluated. The purpose of this prototype was to test frame stability and the functionality of the folding mechanisms. Using the proof of concept that the prototype provided, and with help from the Swedish business venture “Uminova Innovation� the concept is in the process of being patented and commercially realized.
AIRSHIP ONE The AirShip One is a conceptual solar powered hybrid airship, a cross between a semi-rigid airship and an airplane. The airship derives three thirds of its take off weight from lighter than air gas, and the other third from aerodynamic lift. This makes the craft just a bit heavier than the air around it, and therefore it requires little power to become airborne.
CONSTRUCTION While a conceptual vision, the design of Airship One was based on detailed research into very real needs and real-world lift formulas. In the near future, as oil prices become too high to sustain air travel, alternative solutions will have to be found. The Airship One has a semi-rigid structure. An airframe built of aluminum and fiber composites supports PU fabric ballonets filled with lighter than air, non flammable Helium gas. Propulsion is provided by four electric motors, which during cruise receive their energy from solar panels mounted on the hull and wings. During takeoff, landing and hover an on-board bio-diesel generator is used to supply extra energy for the craft. The engines are mounted on swiveling nacelles, enabling them to direct their thrust in multiple directions. The Airship One was designed for cargo transport. Its large cargo bay can house up to two full trailer containers, and its runway independence makes it suitable for transporting large freights to places with poor airport and road infrastructures, or as a mobile emergency response center in disaster stricken areas.
To watch an animation about the project please visit http://www.youtube.com/watch?v=LRTxD_WGSEM
THANK YOU FOR YOUR ATTENTION for more information please contact
Gosha Galitsky Email: gosha_id@yahoo.com Mobile: (+46) 0 7676 54 356