GOSHA GALITSKY Designer M.F.A Selected work 2006-2019
ABOUT Human-centric, innovation-driven, awardwinning designer. 14 years of experience in product development both in large corporations and agile startups. Primarily involved in projects and advanced concepts where high levels of innovation and strategic thinking are required. Areas of expertise: automotive, off-highway vehicles, medical equipment, industrial tools, consumer products.
EDUCATION Umeå Instutute of Design / 2010-2012 M.F.A Advanced Product Design Bezalel Academy of Art and Design / 2003-2007 B.F.A Industrial Design Politecnico di Milano/ 2006 Exchange (Erasmus), Industrial Design Technion institute/2002 B.Eng. Aerospace Engineering (Unfinished)
RECOGNITION
Volvo CampX / 2019-Current Concept Design Lead www.volvogroup.com
Flexible and creative mind set.
Geely Design Global / 2018-2019 UX/Interior Designer www.lynkco.com
Facilitation of creative workshops.
Qualitative User Research. Rapid hand and digital sketching. Solid knowledge of prototyping techniques, materials and manufacturing processes.
Atlas Copco / 2013-2018 Industrial Designer Vehicle Group www.atlascopco.com
Able to meet strict deadlines.
SOFTWARE
Zog design studio / 2012 Industrial Designer, Team Lead www.zog360.com
2D - Photoshop - InDesign - Illustrator - ProCreate
I2D design studio / 2007-2010 Industrial Designer www.i2d.co.il
3D - Solidworks+SolidCAM - Rhinoceros - 3dMax+Vray+Animation - Keyshot
Shenkar College of Design / 2009-2010 Industrial Design Lecturer www.shenkar.ac.il Costa Design / 2007 Industrial Designer www.costadesign.co.il
Video - After Effects
Whirlpool Europe Design Lab / 2006 Industrial Design Intern www.whirlpool.eu
LANGUAGES
Mathov Visualization Solutions / 2004 Model Maker www.mathov.co.il
English, Russian, Hebrew: Native Swedish: Beginner-Intermediate (B1) Spanish, Italian: Intermediate
BVR Systems / 2001-2002 UI Designer, Naval Combat Division www.bvr.co.il
“ Things are only impossible until they aren’t Jean Luc Picard
“
Mobile +46 (0) 72 46 77 267 Email gosha.id@gmail.com
TOOLS
EXPERIENCE
COMING SOON More info here: https://youtu.be/6QX58KPe8So
Leading the concept creation and design processes of a new system for urban mobility together with business designers, UX designers, engineers and customers at Volvo CampX. The result includes a range of patent-able technical innovations, design of vehicle interior and vehicle exterior, business model and proposals of a holistic user experience for end users, logistic companies and fleet operators. I kick-start and maintain radical innovative thinking within project teams. Facilitate dialogue between business and
technical stakeholders in the project, provide strategic guidance and inspiration. CampX is a dynamic start-up environment unique to Volvo. It is a global innovation arena for technology and business transformation, a creative hub where Volvo co-creates future transport solutions by partnering Volvo Group experts with customers, start-ups, suppliers, academia and authorities.
COMING SOON
Envisioned and prototyped new physical and digital UX concepts for vehicle interior and exterior at “Lynk & Co�, the new car brand of Geely-Volvo Automotive Group. Support for development of Lynk and Co eco system and brand identity. Collaboration with off-site teams in Sweden and China, interior designers, UI designers, developers and engineers.
Rebranding of Atlas Copco pneumatic breaker to APT brand (2016-2017) Brand and portfolio analysis, design of silencer, sketching and 2D deliverables to external CAD specialist. Guidance on refinement of 3D CAD until manufacturing.
Study for a modular concept underground drilling rig
Redesign of a meduim-sized underground drilling rig 2018, work in progress
Exterior design of S2 face drilling machine, 2015-2016 Target sketches, design of plastic covers (entire process from sketches to CAD and manufacturing)
Production launch, 2017
Exterior design of D50 Surface Dril Rig, 2017 Cost reduction, design for sheet metal construction of this budget oriented version
Facelift for MT2010 minetruck Redesigned front grille, open and closed cabin versions
Edilgrappa MU16 Battery Rebar Cutter, 2014-2015 User studies, concept sketching. In-house CAD modeling Refinement and production support.
Atlas Copco EBB26 Aircraft Drill On-site user research sessions with Airbus Ergonomics and testing User Interface
Key Sketch
More info here: https://youtu.be/vuK0h0DHCGM
User Interface
Launch 2018
Concept sketch for a space mining vehicle Currently on display at the Swedish Technical Museum
Stationary Exo Skeleton Client- Motorika 2013
More info here: https://youtu.be/p1M-yO43D2k
Smart Clock Range Client- Sapling 2009
Ventway Compact Medical Ventilator Client- Inovytec 2016
Red Carpet Urban Asphalt Recycler M.F.A master thesis in collaboration with NCC and Dynapac 2012
RESEARCH INTERVIEWS
Roger Lindberg Technical Manager NCC Roads Umea, Sweden
Peter Lindgren Paver Operator NCC Roads Umea, Sweden
Juergen Seemann Marketing Manager Dynapac Wardenburg, Germany
Jorg Knoblauch Product Support and Service Manager Dynapac Wardenburg, Germany
ANALYSIS
I WANT TO....
ASPHALT PLANT MANUFACTURE VOLUME SIMILAR TO PAVER CAPACITY
180C°
get groceries
delivery van
go to work
metro/taxi/shared car/private car (auto)
drive and enjoy the view
shared car/private car (manual)
move my apartment
moving company/rental van
go out with my friends
taxi/shared car/private car (auto)
visit my uncle in another city
train/bus/plane
MMGPS SYSTEM (GPS+LASER) TRACKS MACHINES WITH 4MM PRECISION
LAB SECTION ROLLERS MUST COMPACT WITHIN 20 MINUTES BEFORE ASPHALT BECOMES COLD
!
PLANT-SITE DISTANCE LIMIT 100KM
SUPPORT MACHINERY (TRANSPORT TRAILERS, LIVING CARAVANS, FUEL TRUCKS)
MILLING MACHINES REMOVE UPPER LAYER OF ASPHALT
!
150C°
ONGOING TRAFFIC
Challenge level
!!
CONCEPT FOCUS
Type of activity
Pave
Resurface
Repair
• Large scale
• Medium scale
• No ongoing traffic
• Ongoing traffic
• Small scale • Manual work
PAVER MUST NOT STOP FOR MORE THAN 5 MINUTES
• Ongoing traffic exists
2 degrees runoff angle
road markings
TRUCKS MUST ARRIVE ON TIME
SHUTTLE BUGGY (MANDATORY IN THE US, OPTIONAL IN EUROPE)
!
IF TRUCK BUMPS PAVER BUMP WILL BE PAVED ONTO ROAD
drain opening
More than 50 million inhabit Guangzhou, China
Google car is street-legal
More than half of USA lives in cities with population above 1 million people
Driverless cargo trains start using NYC metro grid during the night
electricity, telecom, gas pipes
Price of oil barrel rises above 200$
1990
2000
2012
2030
CONCEPT FOCUS
2050
cities
6 billion people
electricity, telecom, gas pipes
people
First automated highway launched
street light sidewalk
WATCH OUT FOR METAL OBJECTS IN THE ROAD
powerful, heavy, manual transport (personal)
MEGA CITIES
7.5-11.5 billion
efficient, light, semi-automated, shared
wear course manual, heavy (trucks) transport (cargo)
heavier, automated (rail transport, road trains)
base course fossil fuels resources
subgrade
general, asphalt, passive roads
renewable alternatives dedicated optimized
drain pipe
smart
water pipe
hot water pipe
TRUCKS RETURN MILLED AGGREGATE FOR RECYCLING
CONCEPT DEVELOPMENT
DIVER DISTRESS SIGNAL SYSTEM
Group project Dogan Sekercioglu (MFA Industrial Design) Carol Tang (MFA Interaction Design) Gosha Galitsky (MFA Industrial Design) 10 work days, 2011
Watch the animated scenario: https://vimeo.com/45636340
Niox Home Asthma Management Device for children M.F.A Term Project in collaboration with Aerocrine 2011 The UI reflected in the mirror helps the child to perform the test correctly without external help.
Watch an animated user story: https://vimeo.com/30106370
Front Si HB200M/S Bluetooth Headsets Client- Hisense 2009
14.5mm
Crystal Soda Maker Client- Sodastream 2007
Neo-G Electronic Guitar Client- Neocraft 2009
MANUFACTURE The Neo-G was an extremely ambitious project that employed fresh thinking to how an electric guitar should be made, and how it should be played. During the design of the Neo-G virtually every component of the guitar was re-thought and designed in a completely new manner that has been never previously attempted. New manufacturing technologies were developed for the frets, bridge and neck of the guitar.
The body of the guitar was designed for massproduction through low-pressure plastic injection, something that has not been previously attempted along the entire history of this musical instrument. In fact virtually every component of the Neo-G departs from the traditional way of guitar making, while retaining all the positive qualities of an electric guitar.
METHODOLOGY
REAL PEOPLE, REAL PROBLEMS True research is done in the field, not on Google Documentation of research for a project with the Swedsih Postal Service. 90 hours spent in the field, over 15 interviews with post personnel, sorters, terminal managers.
Interview with Helena Bogseth, Asthma Nurse at Dragonen Health Center
“THE MEDICINE WE HAVE TODAY FOR ASTHMA IS GOOD. IF YOU TAKE YOUR MEDICINE REGULARLY THEN YOU SHOULD NEVER FEEL THAT YOU HAVE ASTHMA. YOU CAN BE LIKE EVERYBODY ELSE AND DO THE EXACT SAME THINGS EVERYBODY ELSE DOES.”
“CHILDREN AND TEENAGERS ARE THE MOST PROBLEMATIC GROUPS IN TERMS MEDICATION ADHERENCE. YOUNG PATIENTS OFTEN STOP TAKING THE MEDICATION. THESE PEOPLE USUALLY COME BACK TO CLINICS AT AGES OF 19 AND REQUEST TO CONTINUE TREATMENT. THE PROBLEM IS THAT LONG TERM NEGLECT CAN SOMETIMES LEAD TO PERMANENT DAMAGE, WHICH WILL BE HARDER TO TREAT LATER ON”
Interview with representatives from Swedish Asthma and Allergy Foundation
“ASTHMA CAUSES US TO LEAD A RESTRICTED LIFESTYLE. WE CAN NOT TRAVEL BY PUBLIC TRANSPORT, TAKE SWIMMING LESSONS OR EVEN GET INTO CERTAIN SHOPPING MALLS BECAUSE OF PRESENCE OF ALLERGENS AND STRONG SCENTS.” “IN SCHOOLS AN ASTHMATIC CHILD IS OFTEN TREATED AS THE PROBLEM. OTHER CHILDREN AND SOMETIMES EVEN PARENTS CAN NOT UNDERSTAND WHY SHOULD THEY CHANGE THEIR LIFE STYLES BECAUSE OF ANOTHER CHILD’S DISABILITY.”
IDENTIFYING USER PAIN POINTS
“
“We are so close to houses, i am really afraid of running over a kid”
There is no glamour in the postman’s work, but I still take pride in it
“
“I can’t see a thing when I am backing up”
MIKAEL WAERN
“I get in and out of the car hundreds of times each day”
Postman, 19 years of experience
“It’s really uncomfortable to reach across the handlebars to get the mail.”
“Man, you have NO IDEA what it’s like to ride a moped with bare hands in -15 DEGREES!”
MARTIN EIRELL Postman, 11 years of experience
“OUCH!”
“WE RIDE EVERY DAY, REGARDLESS OF WEATHER. THE MAIL NEVER STOPS”
“It’s quicker to deliver from the vehicle, but
bend like crazy”
you have to
CREATIVE WORKSHOPS Facilitating cross-functional workshops with diverse stakeholders allows us to look at the problem from many different prespectives.
•
• Test is non invasive • High Accuracy
TOOLS FOR BRAND AND USER ANALYSIS Analytical techniques were applied to strategically examine the future of the Aerocrine brand and the market it will operate in. In parallel, I analyzed the unique properties of the target user group to understand how the product can assist in the management of their asthma condition.
her mother, Sandra. Her go, and her father Jean now
utside but reads a lot. She and also likes Neil Gaiman’s s of an alternative reality
BRAND STÉPHANIE MOLYNEUX
PROPERTIES ADVANTAGES
listens to is fears
Loneliness Loud arguments
has
PERSONALITY
loves
ESSENSE
system
THREATS
WEAKNESSES
ch) • Expensive (Hard to rea t uniqu • Design Language is no spread • Target group is wide
• Cheaper competition target • Products with clearer definition
e
enough by • Device is not trusted enough doctors but is not easy to use at home
TEM S Y S MEDICAL TECHNOLOGY COMPANY
IE
HAN
P STE
FR I E
nd ce a , n e glig abit d ne sitive h t be n e “To e a po p mus t o crea back lo d e fe ed ” clos
N DS
nt
e gem ana M ma m Asth Syste
ACCURACY, RESPONSIBILITY
E PAR
TRUST TRADITION
NTS
Emily the strange
QUALITY RELIABILITY
does
DOC
Junior High School Reads fantasy books Drawing
ocks her and calls her a n return. Her mother often y should help each other.
Her best friend is Bernard, r. He had Asthma when he understands her well. He er inhaler when she got it t around him she can feel
imaginitive critical fragile
• Easy to Use
UNIQUE, INNOVATIVE TESTING METHOD
VALUES Superbus
•
device tool to a self monitoring a bigger Embed the product into
“DON’T CALL ME SICK”
TO R
The pare nts decid diary he e to let rself so Sara fill the underst she can have a anding of her co better y her a new pink ndition . diary as a presen t.
They bu
CMF
Asthma Level
and asks her about her life. about her health than she mom often gets nervous
Independent
00:00
Technologic
During th Her brea e night Sara ha s troubl th e sleep Her pare is irregular. ing. nt wake he s worry abou t her, bu r up. t do no t
She text s „This is her friend: not fair :-(“
Impulsive
Brand Character (Internal) + Established, Experienced - Ordinary, Reserved
Brand Image (External) + Authentic, Mature - Unfocused, Old School
Sara‘s pa rents sp He advi eak to th ses them e family to fill a doctor. diary to keep tra her sym ck of ptoms.
Financial Status
Sara feel s stay be better but is fo hind in rced to the while he r friends school bus enjoy th e trip.
“Aerocrine’s innovation and experience are not sufficiently reflected in the design language”
She spea ks The teac to the teache r. he her med r helps her ta ke icine.
+
18:00
The teac parents her calls Sara ‘s about th Her pare e attack . helpless nts feel anxiou s and ev them Sa en though she ra feels tells all right now.
06:00
Sara, 10
She was
a week
years o ld
diagnos ed with asthma ago, the do
Sara wak es up, her pare nt she uses s make sure the inha before breakfas ler t.
sure ab ctor out the exact ty s are not She does pe. not fully unders this „Ast tand w h hat what is ma“ thing is wrong with he and wonders r.
12:00
Sara go es She take to school. s with he the inhaler r in the backpa ck.
The clas s takes a trip to During the loca th l woods and star e trip Sara is ex . ts feelin po g tightne sed to allerg en ss in he r chest. s
Umeå In
MA Adva
n
stitute
of Desig
MOCKUP, TEST, IMPROVE The design process of the HB200S presented complex engineering and ergonomic challenges which were addressed by creating multiple physical models and rigorous testing. Our team delivered a comprehensive design package, from concept design through mockups to detailed design for manufacturing, CMF, graphics and packaging.
FORM EXPLORATION At an early stage in the project different functional and shape concepts were rapidly produced using sketching and digital imaging with concepts presented to the client to spark a discussion on the proposed design direction.
TEAM WORK
THANK YOU FOR YOUR ATTENTION For more information please contact: gosha.id@gmail.com 072 46 77 267