GOSHA GALITSKY Industrial Designer, M.F.A Selected works 2006-2016
I am a child of two artists, formed in multiple and diverse cultural backgrounds. I enjoy uncovering real people’s needs and finding creative solutions for their problems. I firmly believe that good design can and should improve people’s lives and the world we inhabit. I utilize a wide array of analytic and creative tools to arrive to innovative and aesthetic solutions.
EDUCATION Umeå Instutute of Design /2010-2012 M.F.A Advanced Product Design
Mobile +46 (0) 70 593 77 04 Email gosha_id@yahoo.com
Bezalel Academy of Art and Design /2003-2007 B.F.A Industrial Design Politecnico di Milano/ 2006 Exchange (Erasmus), Industrial Design Technion institute/2002 B.Eng. Aerospace Engineering (Unfinished)
LANGUAGES English, Russian, Hebrew: Native Swedish: Beginner Italian: Intermediate
Flexible and creative mind set.
Atlas Copco 2013-Current Industrial Designer Vehicle Group www.atlascopco.com
Qualitative User Research. Rapid hand and digital sketching. Solid knowledge of prototyping techniques, materials and manufacturing processes.
Zog design studio 2012 Industrial Designer www.zog360.com
Able to meet strict deadlines. Good team work skills.
I2D design studio 2007-2010 Industrial Designer www.i2d.co.il
SOFTWARE
Shenkar College of Design 2009-2010 Industrial Design Lecturer www.shenkar.ac.il
2D - Photoshop - InDesign - Illustrator
Costa Design / 2007 Junior Industrial Designer www.costadesign.co.il
3D - Solidworks+SolidCAM - Rhinoceros - 3dMax+Vray+Animation - Keyshot
Whirlpool Europe Design Lab 2006 Industrial Design Intern www.whirlpool.eu
Video - After Effects
Mathov Visualization Solutions 2004 Model Maker www.mathov.co.il
RECOGNITION
BVR Systems 2001-2002 UI Designer, Naval Combat Division www.bvr.co.il
“ I reject reality and substitute my own Adam Savage, Mythbusters
TOOLS
EXPERIENCE
“
ABOUT
JOURNEY Masters Umea, Sweden, 2010-12
Internship Atlas Copco, summer 2011
Erasmus Politecnico di Milano, Italy, 2006 Internship Whirlpool, 2006 Road Trip, Summer 2002
Bachelors Jerusalem, Israel, 2004-2007 I2D Studio, Tel Aviv, Israel, 2007-2010 Travels, Summer 2004
Sailing! Tel Aviv-Kastellorizo-Toulon-La Spezia-Rome
Bike Trip, 2009
Born Moscow, USSR, 1980
Project- Reo Ambulator Rehabilitation Robot Client- Motorika 2013
Project- Smart Clock Range Client- Sapling 2009
Project- Ventway Compact Medical Ventilator Client- Apex RD 2016
Project- RT15 Hydraulic Rebar Cutter Client- Atlas Copco, Edilgrappa 2014-2015
Project- S2 Boomer Underground Mining Rig Client- Atlas Copco 2014-2016
Project- Red Carpet Urban Asphalt Recycler M.F.A Master Thesis in collaboration with Dynapac 2012
research interviews
Roger Lindberg Technical Manager NCC Roads Umea, Sweden
Peter Lindgren Paver Operator NCC Roads Umea, Sweden
Juergen Seemann Marketing Manager Dynapac Wardenburg, Germany
Jorg Knoblauch Product Support and Service Manager Dynapac Wardenburg, Germany
analysis
I want to....
asphalt plant manufacture volume similar to paver capacity
180C°
get groceries
delivery van
go to work
metro/taxi/shared car/private car (auto)
drive and enjoy the view
shared car/private car (manual)
move my apartment
moving company/rental van
go out with my friends
taxi/shared car/private car (auto)
visit my uncle in another city
train/bus/plane
mmgps system (GPS+laser) tracks machines with 4mm precision
LAB SECTION ROLLERS MUST COMPACT WITHIN 20 MINUTES BEFORE ASPHALT BECOMES COLD
!
plant-site distance limit 100km
SUPPORT MACHINERY (TRANSPORT TRAILERS, LIVING CARAVANS, FUEL TRUCKS)
milling machines remove upper layer of asphalt
!
150C°
ongoing traffic
Challenge level
!!
CONCEPT FOCUS
Type of activity
Pave
Resurface
Repair
• Large scale
• Medium scale
• No ongoing traffic
• Ongoing traffic
• Small scale • Manual work
PAVER MUST NOT STOP FOR MORE THAN 5 MINUTES
• Ongoing traffic exists
2 degrees runoff angle
road markings
TRUCKS MUST ARRIVE on time
SHUTTLE BUGGY (MANDATORY IN THE US, OPTIONAL IN EUROPE)
!
IF TRUCK BUMPS PAVER BUMP WILL BE PAVED ONTO ROAD
drain opening
Google car is street-legal
More than 50 million inhabit Guangzhou, China
More than half of USA lives in cities with population above 1 million people
Driverless cargo trains start using NYC metro grid during the night
electricity, telecom, gas pipes
Price of oil barrel rises above 200$
1990
2000
2012
2030
CONCEPT FOCUS
2050
cities
6 billion people
electricity, telecom, gas pipes
people
First automated highway launched
street light sidewalk
watch out for metal objects in the road
powerful, heavy, manual transport (personal)
MEGA CITIES
7.5-11.5 billion
efficient, light, semi-automated, shared
wear course manual, heavy (trucks) transport (cargo)
heavier, automated (rail transport, road trains)
base course fossil fuels resources
subgrade
general, asphalt, passive roads
renewable alternatives dedicated optimized
drain pipe
smart
water pipe
hot water pipe
TRUCKS RETURN MILLED AGGREGATE FOR RECYCLING
concept development
concept development
Project- Hopper Mail Delivery Vehicle M.F.A Term Project in collaboration with Posten AB 2011
Diver Distress Signal System This project was a group collaboration with fellow product designer Dogan Sekercioglu and interaction designer Carol Tang to design a device that will use sound and light in an innovative way. We developed a concept of an emergency beacon which is activated either automatically or manually by the diver in distress, enabling the diver to communicate a problem to other members in the diving group. The device uses specialized alarms and light signals to communicate different levels of distress. During this project a comprehensive design process was performed, which included the design of the device itself, the different scenarios in which it will be used and the type of sound and light it would produce.
M.F.A Term Project (10 work days) 2011
Watch the animated scenario: https://vimeo.com/45636340
Watch an animated user story: https://vimeo.com/30106370
Project- Niox Home Asthma Management Device for children M.F.A Term Project in collaboration with Aerocrine 2011
Project- HB200S Bluetooth Headset Client- Hisense 2009
Project- Crystal Soda Maker Client- Sodastream 2007
Project- Neo-G Electronic Guitar Client- Neocraft 2009
manufacture The Neo-G was an extremely ambitious project that employed fresh thinking to how an electric guitar should be made, and how it should be played. During the design of the Neo-G virtually every component of the guitar was re-thought and designed in a completely new manner that has been never previously attempted. New manufacturing technologies were developed for the frets, bridge and neck of the guitar.
The body of the guitar was designed for massproduction through low-pressure plastic injection, something that has not been previously attempted along the entire history of this musical instrument. In fact virtually every component of the Neo-G departs from the traditional way of guitar making, while retaining all the positive qualities of an electric guitar.
SUITCASE BIKE The Suitcase Bike is a folding bicycle designed to operate seamlessly with public transport. Public carriers are equipped to deal with wheeled luggage, and when folded the Suitcase Bike becomes exactly that- a wheeled suitcase. Most modern folding bicycles, even when folded are still cumbersome and
B.F.A Term Project 2006
difficult to carry. The Suitcase bike folds into a closed package which can be easily rolled along you through the station using the small front wheel. When the Suitcase Bike is folded it forms a neat package with all the delicate and greasy parts enclosed within the body of the bike, protecting yours and fellow passengers’ clothes.
patent pending
Airship One The AirShip One is a conceptual solar powered hybrid airship, a cross between a semi-rigid airship and an airplane. The airship derives three thirds of its take off weight from lighter than air gas, and the other third from aerodynamic lift. This makes the craft just a bit heavier than the air around it, and therefore it requires little power to become airborne. B.F.A Thesis Project 2007
Construction The design of Airship One was based on detailed research into very real needs and real-world lift formulas. In the near future, as oil prices become too high to sustain air travel, alternative solutions will have to be found. The Airship One has a semi-rigid structure. An airframe built of aluminum and fiber composites supports PU fabric ballonets filled with lighter than air, non flammable Helium gas. Propulsion is provided by four electric motors, which during cruise receive their energy from solar panels mounted on the hull and wings. During takeoff, landing and hover an on-board bio-diesel generator is used to supply extra energy for the craft. The engines are mounted on swiveling nacelles, enabling them to direct their thrust in multiple directions. The Airship One was designed for cargo transport. Its large cargo bay can house up to two full trailer containers, and its runway independence makes it suitable for transporting large freights to places with poor airport and road infrastructures, or as a mobile emergency response center in disaster stricken areas.
To watch an animation about the project please visit http://www.youtube.com/watch?v=LRTxD_WGSEM
PROCESS
FUNCTION AND FORM At an early stage in the project different functional and shape concepts were rapidly produced using sketching and digital imaging with concepts presented to the client to spark a discussion on the proposed design direction.
12.1mm
8.7mm
8.7mm
12.1mm
long and short Same for longSame andforshort
On Center Line On Center Line
On Center Line
14.8mm
On Center Line 25.2mm
14.8mm
25.2mm
Pantone 4485 C
Front Side
Pantone 4485 C
Development Process The design process of the HB200S presented complex engineering ergonomic challenges, which were addressed by making 14.5mm multiple physical models and testing them.
ont Sideand 2.65mm
We delivered a comprehensive design package, from concept Same for long and short design through mockups to detailed design for manufacturing, color/material/finish, graphics and packaging.
14.5mm
me for long and short
1.4mm
1.4mm
utton Edge
Aligned to Button Edge
PANTONE 402 C
1.4mm
1.4mm
TONE 402 C
Aligned to Button Edge
Usability Following an extensive usability research we discovered a number of opportunity areas, the most important being the wearablility of the headset when not in use. We explored several concepts and scenarios, and created a new Bluetooth headset that can be worn on the neck when not in use. The headset attaches to a necklace by means of a strong magnet. The attaching movement can be performed blindly, as the magnet aligns itself naturally with the headset. This functionality eliminates the need to have the headset in your ear for a prolonged period of time and also provides the user with a natural “Hang-Up� gesture.
N
S
Hopper Mail Delivery Vehicle This vehicle is the result of a term project in User Centered Design. During this project, which was performed over two and a half months in collaboration with Posten AB, we were asked to perform a week-long hands-on survey of the entire process of mail delivery from the airplane to the mailbox, and suggest viable and innovative solutions that would assist the post-men and women in their work. The Hopper is a post delivery vehicle designed specifically to fit the needs of post personnel. The vehicle features an integral mail delivery system that is able to put mail (pre-sorted by order of delivery) virtually at the postman’s fingertips. It offers improved safety and weather protection for the postman, while still enabling the mailman to leave the vehicle quickly and safely. Its driving position and small size allow for good visibility and easy maneuvering in tight urban environments. The vehicle’s asymmetric layout brings the postman closer to the mailbox, eliminating the need for repetitive and awkward reaching motions which were previously required to place the mail in the mailbox.
RESEARCH IN THE REAL WORLD 90 hours spent with mailmen and women 12 people interviewed -20 degrees Celsius
REAL PEOPLE’S NEEDS
Multiple tasks while driving compromise safety “We are so close to houses, i am really afraid of running over a kid”
There is no glamour in the postman’s work, but I still take pride in it
“
“I can’t see a thing when I am backing up”
MIKAEL WAERN
“I get in and out of the car hundreds of times each day”
Postman, 19 years of experience
“
I’ve had a close call a week ago. If I would have hit that child, my life would be OVER.
“It’s really uncomfortable to reach across the handlebars to get the mail.”
“Man, you have NO IDEA what it’s like to ride a moped with bare hands in -15 DEGREES!”
“WE RIDE EVERY DAY, REGARDLESS OF WEATHER. THE MAIL NEVER STOPS”
MARTIN EIRELL Postman, 11 years of experience
main identified problems
Repetitive movements, high physical strain
“OUCH!” Insufficient protection from harsh weather
“It’s quicker to deliver from the vehicle, but you have to bend
like crazy” Existing vehicles were never designed for the needs of post delivery
“
“
Inadequate ergonomics during process of mail delivery
MOCKUP, TEST, IMPROVE Based on the initial ideation sketches, rough 1:1 mockups were constructed to establish the cargo configuration and volume. The mockups were tested with four different postmen, who were asked to interact with it and express their opinion about the concept. When the mockup adjustments were completed, I measured it and built a rough 3D model which served as underlay for sketching. This assured that I stayed within the correct load volume and ergonomic dimensions which were set.
MECHANISM The mail to be delivered is mechanically sorted at the mail terminal and the mail cartridge is loaded onto the vehicle. Once the vehicle is in motion, the next mail to deliver is automatically placed on a dedicated shelf in front of the driver. The right side of the cargo bay is used to carry bulky items which are sorted manually.
•
• Test is non invasive • High Accuracy
NIOX HOME- brand and user analysis
•
• Easy to Use
mother, Sandra. Her parents er father Jean now lives in
de but reads a lot. She read so likes Neil Gaiman’s books alternative reality where she
BRAND Stéphanie Molyneux
PROPERTIES ADVANTAGES
listens to is fears
Loneliness Loud arguments
has
PERSONALITY
loves
ESSENSE
t uniqu • Design Language is no spread • Target group is wide
• Cheaper competition target • Products with clearer definition
e
enough by • Device is not trusted enough doctors but is not easy to use at home
System MEDICAL TECHNOLOGY COMPANY
IE
HAN
P STE
friends
nd ce a , n e glig abit d ne sitive h t be n e “To e a po p mus t o crea back lo d e fe ed ” clos nt
e gem ana M ma m Asth Syste
ACCURACY, RESPONSIBILITY
parents
TRUST TRADITION
Emily the strange
QUALITY RELIABILITY
does
doctor
Junior High School Reads fantasy books Drawing
ocks her and calls her a n return. Her mother often ld help each other.
Her best friend is Bernard, er. He had Asthma when he nderstands her well. He even ler when she got it for the he can feel “normal”.
imaginitive critical fragile
ch) • Expensive (Hard to rea
UNIQUE, INNOVATIVE TESTING METHOD
VALUES Superbus
system
Threats
Weaknesses
Analytical techniques were applied to strategically examine the future of the Aerocrine brand and the market it will operate in. In parallel, I analyzed the unique properties of the target user group to understand how the product can assist in the management of their asthma condition.
device tool to a self monitoring a bigger Embed the product into
“DON’T CALL ME SICK”
The pare nts decid diary he e to let rself so Sara fill the underst she can have a anding of her co better y her a new pink ndition . diary as a presen t.
They bu
CMF
Asthma Level
and asks her about her life. about her health than she mom often gets nervous and
Independent
00:00
Technologic
During th Her brea e night Sara ha s troubl th e sleep Her pare is irregular. ing. nt wake he s worry abou t her, bu r up. t do no t
She text s „This is her friend: not fair :-(“
Impulsive
Brand Character (Internal) + Established, Experienced - Ordinary, Reserved
Brand Image (External) + Authentic, Mature - Unfocused, Old School
Sara‘s pa rents sp He advi eak to th ses them e family to fill a doctor. diary to keep tra her sym ck of ptoms.
Financial Status
Sara feel s stay be better but is fo hind in rced to the while he r friends school bus enjoy th e trip.
“Aerocrine’s innovation and experience are not sufficiently reflected in the design language”
She spea ks The teac to the teache r. he her med r helps her ta ke icine.
+
18:00
The teac parents her calls Sara ‘s about th Her pare e attack . helpless nts feel anxiou s and ev them Sa en though she ra feels tells all right now.
06:00
Sara, 10
She was
a week
years o ld
diagnos ed with asthma ago, the do
Sara wak es up, her pare nt she uses s make sure the inha before breakfas ler t.
sure ab ctor out the exact ty s are not She does pe. not fully unders this „Ast tand w h hat what is ma“ thing is wrong with he and wonders r.
12:00
Sara go es She take to school. s with he the inhaler r in the backpa ck.
The clas s takes a trip to During the loca th l woods and star e trip Sara is ex . ts feelin po g tightne sed to allerg en ss in he r chest. s
Umeå In
MA Adva
n
stitute
of Desig
Interview with Helena Bogseth, Asthma Nurse at Dragonen Health Center
“THE MEDICINE WE HAVE TODAY FOR ASTHMA IS GOOD. IF YOU TAKE YOUR MEDICINE REGULARLY THEN YOU SHOULD NEVER FEEL THAT YOU HAVE ASTHMA. YOU CAN BE LIKE EVERYBODY ELSE AND DO THE EXACT SAME THINGS EVERYBODY ELSE DOES.”
“CHILDREN AND TEENAGERS ARE THE MOST PROBLEMATIC GROUPS IN TERMS MEDICATION ADHERENCE. YOUNG PATIENTS OFTEN STOP TAKING THE MEDICATION. THESE PEOPLE USUALLY COME BACK TO CLINICS AT AGES OF 19 AND REQUEST TO CONTINUE TREATMENT. THE PROBLEM IS THAT LONG TERM NEGLECT CAN SOMETIMES LEAD TO PERMANENT DAMAGE, WHICH WILL BE HARDER TO CURE LATER ON”
Interview with representatives from Swedish Asthma and Allergy Foundation
“ASTHMA CAUSES US TO LEAD A RESTRICTED LIFESTYLE. WE CAN NOT TRAVEL BY PUBLIC TRANSPORT, TAKE SWIMMING LESSONS OR EVEN GET INTO CERTAIN SHOPPING MALLS BECAUSE OF PRESENCE OF ALLERGENS AND STRONG SCENTS.” “IN SCHOOLS AN ASTHMATIC CHILD IS OFTEN TREATED AS THE PROBLEM. OTHER CHILDREN AND SOMETIMES EVEN PARENTS CAN NOT UNDERSTAND WHY SHOULD THEY CHANGE THEIR LIFE STYLES BECAUSE OF ANOTHER CHILD’S DISABILITY.”
The Niox Home strives to create a close and lasting interaction with the user. The device utilizes a reward system that actively encourages the child to take an ongoing initiative in managing his or her asthma condition. This transforms the experience from a tedious medical check-up into an exciting daily challenge.
Thank you for your attention For more information please contact Gosha Galitsky 070-5937704 gosha_id@yahoo.com