gtanaka51@gmail.com
1
Gouichi Tanaka Industrial Designer 49 Showers Drive L471 Mountain View CA 94040 gtanaka51@gmail.com 650-224-3717
table of contents
eye robot Speaker tsukue untitled PRT SnagBag Geo bicycle
vizualization exercises Rectilinear Curvilinear CO2 Car Soap Stone Cutter
6
650.224.3717
eye robot
gtanaka51@gmail.com
7
inspiration from robots Robotic characters from various movies and video games such as Portal, Star Wars, and i-Robot were major influences of inspiration for aesthetic design.
8
650.224.3717
iconic personality I borrowed iconic design elements such as the singleeyed cyclops, Mike Wazowski, and the gentle yet sleek CMF theme from the Apple iPhone.
gtanaka51@gmail.com
9
Form Development
10
650.224.3717
gtanaka51@gmail.com
11
12
650.224.3717
key features
Lens pans up for ceiling projection
LED Ring: ON
LED Ring: Low Battery
Bottom-mounted speaker LED Ring: Charging
Non-slip “feet”
gtanaka51@gmail.com
13
14
show off your sci fi style with a fun tabletop bot
project images & videos from your mobile device
Stand out from the crowd within the saturated market of other projectors which tend to appeal to the professional, corporate setting. Celebrate the playful side of your personality with this whimsical design.
Connect via bluetooth from any mobile device with compatible software in order for your robot companion to present a photo slideshows and/or stream videos.
650.224.3717
gtanaka51@gmail.com
15
16
650.224.3717
arc tower
gtanaka51@gmail.com
17
HIGH vOLUME LOW vOLUME PRODUCTION
&
This project’s focus was to gain understanding of high volume (large scale) production versus low volume (small scale) production. First and foremost, it is imperiative that a design meant for mass production strives for manufacturing efficiency to minimize total costs. In contrast, a low volume design is allowed more freedom and flexibility because they are made in limited quantities to be sold at higher justifying price points.
$ $$$ 18
650.224.3717
inspiration star wars
came out with a ton of fantastically sleek designs for its sets, vehicles, architecture, costumes, and so on and so forth - which made every movie in the series an awesome experience. In particular, I was drawn towards the helmet designs of Vader, the imperial guards, and stormtroopers. I reinterpreted some of the design language of surfaces, structures, colors, and finishes, into a completely different type of product.
gtanaka51@gmail.com
19
ideation
During ideation phase, I let my mind go off on its own and I sketched out rapidly whatever came out. The only parameters I tried to stay within was to maintain a speaker tower design that stood vertically to house five to seven speaker drivers. Post-its were used afterwards to identify any recurring themes I noticed, allowing me to synthesize them into the aesthetics goals for my final direction.
20
650.224.3717
high volume direction
LOW Volume direction
gtanaka51@gmail.com
21
21
Low Volume
parts
5
2
1 3
1 Brushed Magnesium
22
650.224.3717
2 Fabric Mesh Grille
4
3 Anodized Aluminum
4 Black Ceramic
5 Yellow Aramid Fiber + Carbon Fiber Composite
gtanaka51@gmail.com
23
high Volume
parts
1
2 3
1 Stamped Metal Grille (painted flat black)
24
650.224.3717
2 Grille Trim (painted gloss red)
3 Injection Molded
gtanaka51@gmail.com
25
26
650.224.3717
prt
gtanaka51@gmail.com
27
how do we address the increasingly prominent issues with transportation in areas of growing population, urban landscape, and traffic gridlock?
28
650.224.3717
a closed loop system of self governing vehicles.
gtanaka51@gmail.com
29
a few problems pointed out in current public transit
30
Confusing time tables
Unreliable schedule
Overcrowding at peak hours
Dirty, unhygienic conditions
650.224.3717
what is prt? A Personal Rapid Transit (PRT) vehicle, or commonly called a podcar, is a personal transportation cabin which operates autonomously within a network system called an Automated Transit Network (ATN). PRT’s are designed to accommodate individuals or smaller groups of 4 to 6 passengers for relatively short distance travel within 5 miles or less. It primarily acts as a vessel intended for local, connecting commutes between larger, mainstream public transit.
gtanaka51@gmail.com
31
team decisions The project was heavily team-oriented from the beginning stages of research, through the final days of building a full-scale model of a PRT car. All members were involved in research, brainstorming aesthetic goals, conceptual sketching, and model-building. Various other responsibilities were either specifically delegated, or naturally picked up by those who had particular expertise in the related task.
My personal design proposal incorporated large window areas and exterior lights in effort to preserve openness, and a light-hearted atmosphere. It was intended to convey safety and reliability in effort to create the most welcoming experience.
32
650.224.3717
pure open aesthetic goals As a team, we brainstormed extensively and carefully decided on a set of four words that would drive the aesthetic direction of our PRT vehicle design.
comforting
gtanaka51@gmail.com
33
interior
34
650.224.3717
exterior
gtanaka51@gmail.com
35
36
650.224.3717
gtanaka51@gmail.com
37
38
650.224.3717
effective teamwork was essential to success. Highlighted contributions: Observational Research Trends Research Profile Angle Adjustment Window Radii Details Interior Seat Design
gtanaka51@gmail.com
39
40
650.224.3717
geo
gtanaka51@gmail.com
41
10 Principles of Good Design
Good Design is innovative Good Design makes a product useful Good Design is aesthetic Good Design is unobtrusive Good Design is honest Good Design is long lasting Good Design is honest Good Design is thorough down to the last detail Good Design makes a product understandable Good Design is environmentally friendly Good Design is as little design as possible
42
650.224.3717
GOOD DESIGN IS... Dieter Rams revolutionized German design philosophy with his 10 Principles of Good Design which eventually permeated the global design landscape. While analyzing and internalizing these concepts, I chose several to apply in a power drill redesign.
gtanaka51@gmail.com
43
Intuitive U.I. through simple, clean, geometry The simplicity of user interface through intuitive icons and indicators add to a clean aesthetic design.
44
650.224.3717
surface transitions occur at tight curves & chamfers Open surface areas which meet one another at sharp edges further enhance the visual cleanliness.
gtanaka51@gmail.com
45
ideation
Identifying key features that I want to include in the design during the 2D ideation stage allowed quick exploration before verifying decisions at the 3D modeling steps.
46
650.224.3717
volume study 3D models made from urethane foam is a quick, widely-practiced method for developing ideas that were initially put down on paper. They allow me to define scale and proportions in regard to an ergonomic standpoint. This step is revisited during multiple stages of the process, whether in rough form exploration or fine details.
gtanaka51@gmail.com
47
switches, triggers, & buttons
Interactive parts on the tool are contrasted with a bright yellow color - speed, rotation direction, trigger, battery release latch.
Secondary, less involved points of contact are also differentiated by a darker gray color - handle grip, chuck, and battery pack.
A cohesive design language is apparent throughout the product to the every last detail. 48
650.224.3717
gtanaka51@gmail.com
49
50
650.224.3717
untitled
gtanaka51@gmail.com
51
backstory The small, frequently overlooked community of Spartan Keyes in San Jose sought assistance to establish their identity through visual graphics and branding. The SJSU Industrial Design class, in collaboration with the Urban & Regional Planning Department, and CommUniverCity, worked directly with local residents during community center gatherings, door-to-door surveys, and city meetings. The Industrial Design Team that I was part of faced such primary objectives: _Immerse in the culture and become well versed in the social environment. _Identify key opportunities for branding graphics and logo designs _Be conscious of parameters of environmental impacts and sustainability My specific sub-team concentrated on designing physical signage to provide a visual identity, or “logo� to distinguish the Spartan Keyes neighborhood.
52
650.224.3717
The project was heavily involved in collaborating with community members from the local neighborhood through organized meetings, and frequent emailing.
Organized meetings as shown above allowed the I.D. team to set up an established agenda during which we could brainstorm ideas, discuss concerns, and advance design proposals as a single, collaborative effort. As part of the graphics logo sub-team, I also partook in proposing a handful of potential logos that would further enhance the community identity.
gtanaka51@gmail.com
53
walking the 'hood
54
650.224.3717
input from the community As the team surveyed the neighborhood, we noted certain key areas of opportunity that particularly showed the community’s cultural value. To gain more perspective we also asked some active community leaders to identify areas in which they believed would be worthwhile considerations as signage locations.
gtanaka51@gmail.com
55
manifestation of ideas Upon filtering through my initial “wild� concepts, I produced three final concepts that I felt maintained a certain breadth of options and proposed realistic and feasible solutions, while simultaneously promising the room for further development and refinement.
56
650.224.3717
"did you know?" informational plaque The final direction by consensus with community leaders and the Signage Team was to continue forth with an informational plaque design which would display historical or cultural facts about the community.
gtanaka51@gmail.com
57
making it...
affordable & sustainable Another important constraint for this project was to consider the affordability and sustainability of the proposed solution. To address this, I used 1/2� thick plywood board with rosewood stain, weather- and scratch-resistant Acrylite, laser etching, and OEM hardware (nuts, screws, washers).
Acrylic spacer (4x)
Acrylite sheet
Hex nut-cap (4x)
1.5� Screw (4x)
Washer (4x)
Hardwood Plaque
58
650.224.3717
gtanaka51@gmail.com
59
60
650.224.3717
solidworks
gtanaka51@gmail.com
61
introductory solidworks This major project during an introductory class to SolidWorks focused on practicing the foundation skills and knowledge behind manipulating sketches to create solid bodies through feature commands. Additionally, there was some time spent on creating assemblies from individual part files, as well as making multiple configurations within a single assembly.
62
650.224.3717
gtanaka51@gmail.com
63
64
650.224.3717
snagbag
gtanaka51@gmail.com
65
toni: '' i want something i can use to keep stuff that i need to grab really fast,like my pens, and my notebook... ''
66
650.224.3717
Every Day Carry A typical Every-day Carry loadout for a geologist on a field research day can include such items: • • • • • • • • • • • • • • •
cell phone keys wallet hand sanitizer sunblock lip balm first aid kit writing tools (color pencils / pens) Rite-in-the-Rain notebook camera batteries knife sharpener folding knife multi-tool flashlight
gtanaka51@gmail.com
67
ideation Concept ideation began with initial exploration of different products in order to reveal ideas from a large breadth of potential options.
68
650.224.3717
Eventually, the best candidate was decided as a “quick-access waist pack” for the following reasons: it can be compact enough to be an unobtrusive addition to the user’s gear, it is ideal for carrying smaller, frequently accessed objects where one wishes to use without the hassle of taking their backpack off, and various pockets/slots can be designed to fit very specific loadout requirements.
model making A new and valuable skill attained from this project was the practice of pattern-making for a soft goods product. Each pattern drawing was measured meticulously and matched against other parts to ensure proper sew fit.
gtanaka51@gmail.com
69
backpack attachment
70
650.224.3717
waist pack gtanaka51@gmail.com
71
72
650.224.3717
tsukue
gtanaka51@gmail.com
73
a calm appeal with soft, friendly design The aesthetics of the design consider the intended user of small, young children; calm, grounded lines and soft radii convey a soft, welcoming appeal.
74
650.224.3717
fitting together like 3d puzzle pieces The idea of multiple furniture pieces fitting together like a 3D puzzle enhances its visual cohesiveness.
gtanaka51@gmail.com
75
76
650.224.3717
easy tool less assembly One of the highlights of a flatpack style design is the benefit of easy, tool-less assembly and disassembly. The lack of any hardware reduces total cost, and simplifies the user experience.
economic use of material As a direct result of its visual design, the puzzle fit approach ensures the economic use of material from a single sheet of plywood.
gtanaka51@gmail.com
77
78
650.224.3717
gtanaka51@gmail.com
79
80
650.224.3717
visualization exercises
gtanaka51@gmail.com
81
rectilinear The rectilinear project developed the understanding of volumetric balance in asymmetrical relationships, using three rectilinear blocks that intersected at perpendicular angles.
82
650.224.3717
gtanaka51@gmail.com
83
curvilinear The curvilinear project was about understanding the relationship between orthographic views of an object in creating a 3D form. The manipulation of subtle curvatures in one view influences surface changes in a different view.
84
650.224.3717
gtanaka51@gmail.com
85
co2 car The CO2 car was a chance to display the lessons learned from the prior exercises of managing volumetric entities in a composition, and surfaces changes over multiple planes.
86
650.224.3717
gtanaka51@gmail.com
87
soap stone The main purpose of this exercise was to go through the practice of casting a plaster mold for a soap design; the pattern was hand-made from modulan.
88
650.224.3717
gtanaka51@gmail.com
89
cutter This box cutter redsign challenged the model making process a step further towards making a more realistic appearnce model. It introduced the use of a manual 3-axis mill, and creating part lines.
90
650.224.3717
gtanaka51@gmail.com
91
Gouichi Tanaka Industrial Designer 49 Showers Drive L471 Mountain View CA 94040 gtanaka51@gmail.com 650-224-3717
92
650.224.3717
Thank you.
gtanaka51@gmail.com
93
94
650.224.3717