This research discusses the parameters of the Sustainable Urbanism and aims to apply the guidelines of this type of urbanism in a consolidated area in the city of São Paulo, Brazil. First of all, an area was identified and analyzed its current context and determined its study cutout. Therefore, the proposal is based on an Urban Structural Plan for the Axis Ana Rosa - Aclimação and a project of a Sports Center, taking into consideration the guidelines of the Sustainable Urbanism.