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We are making the impossible; possible.
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We reconsider the past to re-write the future. Biodynamic form, structure and processes are revolutionised by looking at new discoveries to influence future collaborations to reengage the lackadaisical consumer.
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trend drivers
Origin To excite the underwhelmed consumer living a monotonous life. Trendtype Economical|technological Trend Drivers | The desire for new to spark excitement in an underwhelming lifestyle. The ease of convenience | Brand extensions that can latch on to new trends and show a unity within brands through collaborative processes | Creating products for imagined future worlds that once seemed impossible.
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02 micro trends 0002 shammy dodger
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00002 confined infinity
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002 slash | slash Generations are out in full force with no intention of turning back, no creative can be pigeon holed in a society where consumption is limitless, no brand can tick only one description box.
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Artist Phillip K Smith plays with reflection at Coachella Festival with his piece, ‘Reflection Field’. Interactive mirrored prisms of light and colour are used to balance out the mayhem and chaos of the festival.
Combining a physical art form with that of music creates a juxtaposition of opposing themes to enhance the magic.
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Da art on of and Wit of su ar qu Da con to h a wit su
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With such a malleable audience, innovator s c o u l d perhaps show s o m e … innov ation, instead of pouring their A-list status over adoring fans?
Kanye Wests ‘Plain White Tee’, in collabor ation with highend brand A.P.C priced at $120 sold out in a matter of hours.
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Blowing up the sculptures rulebook, both fashion and sculpture are being m o l d e d together to form a highly credible duo. If only Mr. West could’ve read the rule book... TFR +5
Daisy Balloon art is based on the themes of ‘perception and quality’. With the detail of each piece suggesting architectural qualities, Daisy Balloon constantly strive to achieve h a r m o n y with their sur roundings.
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0002 shammy dodger With brands stamping their logo on products that aren’t natural to them, in the form of new product ranges, are they becoming over ambitious by entering territory that isn’t theirs. Stray too far from your roots, you run the risk of becoming dead wood. Confusing consumers could offset a retraction back into specialised markets. VWL
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Butcher’s Bar Berlin hidden behind the disguise of a classic currywurst takeaway this bar is tricky to find. But once you do you feel the imidiate sense of cool when you enter through the telephone box.
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Brands playing on the exclusivity element to create an allure and ‘members only’ club feel. Be careful not to forget what you stand for by letting the secret into the mainstream to feed your personal confidence. Speak easy brands aren’t meant to shout.
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Boulangerie François, artisan bakery in Soho, serves bread made from the same wheat used to create Grey Goose Vodka.
consequence 02 Examples like this are excting, collaberations within the food and drink industries are relevant to many more consumers. Reimagining and inventing what a vodka could be, altering perception and positioning . VWL
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“A Poster A Day” started rather unexpectedly. One night I was working on a client project and somehow I got stuck. As a designer it is easy to spent a whole day tweaking just one tiny part of a graphic and it’s also easy to never be pleased with the result. I knew that the only way the project could work would be to give myself a 30 minute time limit.
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Truely inspirational cases such as these stand out amongst the meld of inspirational ‘guidebooks’ of how to be a creative. Motivational examples that encourage doing as apposed to thinking about doing. Combining clashing images to gain a second glance TFR +5
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00002 Confined infinity This infinite theme changes and challenges the perceptions of ‘normality’. Square morphs to sphere. Light fades to dark. Quietude ricochets. A room is an endless cave of opportunity with chameleon coloured walls. This is a dynamic market that is full of one time only opportunities; this limitless shape-shifter cannot be restrained. TFR +5
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Designed by Takeshi Hosaka Architects this house in Tokyo is for a hearing-impaired couple. The open space aids with communication, if you cannot hear then you can sign. Easy access everything helps the family stay in touch.
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Thinking about design and archetechiture that can be beautiful and unique but built tailor made to your life. Disabilities don’t have affect your entire life.
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Chanel’s Karl Lagefeld transformed the Grand Palais of Paris into a giant upscale supermarket for the Chanel women’s wear show.
02 “Luxury should not be something like this, confined to a limited thing, that if you are lucky enough that you can buy those things, buy them, but don’t wear them to show people how rich you are,” - L a g e f e l d
For a top notch example of how a fashion label should properly collaborate with a furniture designer, look no further than COS’ endeavour with Nendo. The H&M-owned brand charged the Tokyoand Milan-based studio - headed up by Japanese designer Oki Sato - with the task of re-imagining its classic white shirt.
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Pioneering and inspirational collaborations are being seen more and more in the retail market. Mostly in the high-street stores, the luxury brands are far behind, with many being scared to stand-out.
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key takeaways for the future
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Remain true to brand dna Don’t morph into a creature you’re not.
own the area Be orginal, don’t imitate.
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07 merge the dictionary Stick pages together to meld new words and meanings
be But the your
outlandish question relevance in fantasies.
be innovative Your consumer expects the unexpected.
06 c h a l l e n g e convention If your nan understands, it’s a no go (unless she’s Iris Apfel).
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collaberate Admire a competitor? keep the enemy close and join forces.
enter unknown t e r r i t o ry Move your fashion show to the football pitch.
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stick your fingers in those pies Take opportunities C A U T I O N don’t burn your credibility.
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01| Phillip K. Smith, Coachella, 2014. 02| Kanye West, $120 White T-shirt, 2013. 03| Rie Hosokai, Daisy Balloon, 2014. 04| Butchers Bar, Berlin, 2014. 05| Grey Goose, Pop-up bakery, 2013 06| Alexa Proba, ‘Poster a day’, 2014. 07| Room Room, Takeshi Hosaka Architects, 2010. 08| Chanel S/S14 Supermarket, Grand Palais, 2014. 09| Cos, Nendo, 2014.
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reference points
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