2007-05-03_LeilaHassanin

Can ICTs improve the livelihoods of Egyptian women artisans?

Findings and Recommendations

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

GRACE www.GRACE-network.org 

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The Gender Research in Africa into ICTs for Empowerment (GRACE) – a research network of 12 countries, 14 research teams.

The projects explores the ways African women use ICTs, the external structural barriers, and the internal factors preventing or enabling them to use ICTs to their advantage.

The projects aims to understand what “empowerment” and “gender” mean in multiple African ICT contexts.

The lessons learned will be shared with policy makers and educators.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Egypt and e-commerce: any potential for crafts?  Phased

introduction of financial transactions over the Internet  Law 15 of 2004 and the Information Technology Industry Development Agency (ITIDA)  ITIDA to date focus on B2B  E-commerce as a way to lower trading middle layers for crafts women?  Fair Trade?

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Application of ICTs by women in the crafts sector?  Egypt 

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Difficulty locating producers who use ICTs for their crafts Reluctance of traders to uncover their producers NGO based producers as main interviewees Cairo based female trader using Internet Use of Internet for design research Use of computing for inventory.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Crafts marketing: international examples  Internet

based: Novica (wholesaler model), Peoplink (SMEs targeted)  Traditional with Internet offerings:  

Aid to Artisans EarthBound

 The

New York and San Francisco Gift Fairs  Out of Africa – Into Africa – the South African hegemony  Weavers Online Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

ICTs a solution for producers: examples from the Agricultural Sector  DrumNet: 

Kenya

Pride Africa using mobiles to triangulate producers, traders, lending institutions

 eChoupal: 

India

An Internet based produce collection model

 Wholesale

Leila Hassanin

- the way to go.

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Factors affecting Crafts Trade  Demand  Fashion

trends  Theme creation (African, Scandinavian, etc.)  Marketing is King  Traditional markets vs. E-commerce  Transportation, customs, regulations  Quality, quality, quality Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Women’s Voices 

From the Zabbaleen: Yvonne, Samia

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Yvonne

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

A Glimpse of the production process

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Patchwork ‌ of lives

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Siwan women 

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Siwa: Laila and her ICT classroom The ICT roving table – alternative solutions.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

What’s outside the box? Could it be new rooms and structures of their own?

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta