2007-05-03_LeilaHassanin

Can ICTs improve the livelihoods of Egyptian women artisans?

Findings and Recommendations

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

GRACE www.GRACE-network.org GRACE t k 

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The Gender Research in Africa into ICTs for Empowerment (GRACE) – a research network of 12 countries, 14 research teams.

The projects explores the ways African women use ICTs, the external structural barriers, and the internal factors preventing or enabling them to use ICTs to their advantage. advantage The projects aims to understand what “empowerment” and “gender” mean in multiple African ICT contexts. contexts The lessons learned will be shared with policy makers and educators.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Egypt and e-commerce: any potential t ti l for f crafts? ft ?  

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Phased introduction of financial transactions over the Internet Law 15 of 2004 and the Information Technology Industry Development Agency (ITIDA) ITIDA to date focus on B2B E-commerce as a wayy to lower trading g middle layers for crafts women?

Fair Trade?

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Application of ICTs by women i the in th crafts ft sector? t ? 

Egypt 

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Difficulty locating producers who use ICTs for their crafts Reluctance of traders to uncover their producers NGO based producers as main interviewees Cairo based female trader using Internet Use of Internet for design research Use of computing for inventory.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Crafts marketing: international examples l  

Internet based: Novica (wholesaler model) model), Peoplink (SMEs targeted) Traditional with Internet offerings:  

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Aid to Artisans EarthBound

The New York and San Francisco Gift Fairs Out of Africa – Into Africa – the South African hegemony Weavers Online

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

ICTs a solution for producers: examples from the Agricultural S t Sector 

DrumNet: Kenya 

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eChoupal: India 

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Pride Africa using mobiles to triangulate producers traders producers, traders, lending institutions An Internet based produce collection model

Wholesale - the way to go go.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

F t Factors affecting ff ti Crafts C ft Trade T d       

Demand Fashion trends Theme creation (African, Scandinavian, etc.)

Marketing is King Traditional markets vs. E-commerce Transportation, p , customs,, regulations g Quality, quality, quality

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

W Women’s ’ Voices V i 

From the Zabbaleen: Yvonne, Samia

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Yvonne

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

A Glimpse of the production process

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

P t h Patchwork k ‌ off li lives

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

Siwan women Si 

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Siwa: Laila and her ICT classroom The ICT roving table – alternative solutions.

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta

What s outside the box? Could it be new What’s rooms and structures of their own?

Leila Hassanin

Presentation for Rooms of Their Own, 2-4 May, 2007, Univ. of Alberta