Commercial Design Report by Grace Vickery

COCO CHOCOLATIER

CONTENTS Brief Summery

Staircase Model

Learning Agreement

Technical Drawings

Brand Research

3 – 4

Existing Lower Ground Plan

COCO Chocolatier

5 – 6

Proposed Lower Ground Plan

Building Analysis

7 – 8

Existing Upper Ground Plan

9 – 10

Proposed Upper Ground Plan

Existing Elevations

11 – 12

Existing Mezzanine Plan

Site Analysis

13 – 14

Propose Mezzanine Plan

Market Research

15 – 16

Stair Lift Technical Drawing

Clients

17 – 18

Disabled Toilet Technical Drawing

Working with a Grade 2 Listed Building

19 – 20

Lift Technical Drawing

Precedents

21 – 24

Renders

Art Deco

25 – 26

Proposed Lower Ground Plan

Lighting

27 – 28

Proposed Upper Ground Plan

Inspiration

29 – 30

Proposed Mezzanine Plan

Zoning Plans

31 – 32

Staircase and Shop Render

Initial Sketches

33 – 34

Short section of Café Bar Render

Desk Designs

35 – 36

Perspective Render of Activity Room

Mood and Sample Boards

37 – 38

Long Section Render of

Sketch Model

39 – 40

Café, Mezzanine and Staircase

C h o c o l a t i e r By Grace Vickery

Commercial

Design

Existing Floor Plans

Staircase Precedents

Staircase Design

Conclusion

References

63 - 64

Brief

Summery

Learning Agreement

Key Points in the Brief •

Create a mid to large retail space.

•

Chose a small company.

•

Include site analysis, client board, market research and identifying relevant brands.

• • •

Take into consideration smells, materials, sound, lighting and display. Design must include space to display and sell products as well as manufacture goods. Look at incorporating multiple spaces such as a store front, retail, exhibition space, office space, conference, machine room and break out space.

•

Include a mezzanine level.

•

Create a staircase.

Learning Agreement Name: Grace Vickery Date 31/03/2017 Unit: IAD454 Commercial Design Studio Throughout this unit I will be exploring use of a chocolate shop and kitchen as well as its relationship with a variety of customers. I will be designing a retail experience that showcases the products of my chosen brand Coco Chocolatier, as well as providing interactive experiences and making spaces. Using the precedents of brands such as Godiva, MAST, Cioccolato, Bro.Kat and Chocolate Café, I will explore mainly the use of materials and brand related styles when designing. I will work to my deadline and timetable as well as personal goals in order to fulfil the requirements of the brief. Previous units have allowed me to develop skills in 2D and 3D computer programmes such as Sketch-up and Auto CAD, as well as presentation skills and learning about designing for certain needs and functions. In this unit I will spend my time practicing drawing skills, model making and time management. I will endeavour to follow the week by week time plan in order to ensure I spend the correct amount of time on each process of the unit. Combining my skills learnt in previous units, I will take risks to try new things and design creatively throughout the process in order to achieve a realistic but interesting design. These risks may not always work, but I will always try and overcome them with alternatives that the client would still find unique. I look forward to the challenge of working with a real site, Box 44, which is a Grade II listed building and overcoming obstacles presented due to this. Signed Grace Vickery 31/03/2017

Commercial Design Project Select a period to highlight at right. A legend describing the charting follows.

Period Highlight:

PLAN START

PLAN DURATION

ACTUAL START

ACTUAL DURATION

Site Analysis Market Research Building Analysis Floor Plans Generated Elevation Collages

CAD Elevations Statement of intent

Case Studies

Initial Sketches

Design Book Photoshop Montage Explore ideas Further

Materials

Lighting

Layouts

Detailing

Styles

Designers Contextual Research 4 Min presentation

Model

Concept Board Drawing Package

Mood Board

ACTIVITY

Client/Product Research Precedent Studies

PERCENT COMPLETE

Plan Duration

Actual Start

% Complete

Actual (beyond plan)

% Complete (beyond plan

PERIODS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

Figure 1

Figure 4

Brand Research Following the project brief, I started to explore different brands and products that could be featured in a multifunctional space. I was particularly interested in less developed companies, as it would allow me to design more freely and look at a variety of styles. Initially I was very interested in beauty and bath products that promoted nature and health. The first brand seen in figure 1, is OXALIS Apothecary which is ‘about the joy of nature and all it has to offer’. Founded in Brooklyn, NY, Oxalis focus on creating safe and effective products as well as the psychology of scent. They use naturally healing ingredients to promote healthy skin. They reflect their products on the ‘farm to table’ approach to eating. Everything is 100% natural, ethically sourced and enriched with plant based oils, herbs and minerals. The second brand I looked at was Meraki, which can be seen in figure 2. The company was designed and developed in Denmark and offer a variety of products. They use gentle and natural ingredients inspired by Scandinavian aesthetics.

And the third brand that I discovered was Honest as seen in Figure 3. They handcraft their products

also out of natural ingredients that are 100% pure. They are ethical and believe we should look after nature as it looks after us. The

reason

looked

these

three

brand

due

their

simple

branding

style.

This

would

allow

flexibility

when designing as I wouldn’t have a particular style and colour scheme to stick too. I also chose them due to their passion

for

nature,

feel

that

could

well

reflected

the

space,

due

the

large

windows

and

open

rooms.

Figure 5

Figure 3

I was additionally interest in clothes and accessorise brands, one of which is called LiLipearl as seen in figure 4 and 5. I found this brand on Instagram, and as I researched further I found it was a small online brand based in the UK. All of the products are handmade and sold at an affordable price. With Bournemouth’s young and student market, I felt LiLipearls products could easily be sold in this location. Their market is girls in their late teens to 20’s, and they advertise their products through ‘selfie’ style photos. I feel this creates a down to earth atmosphere on the website and social media accounts. I also looked at brand called Cold Picnic as seen in figure 6 and 7. The creators have a background in art and fashions and bring this through in their designs. They are inspired by indigenous crafts, national parks, film and art. They currently run two small factories in Manhattan and sell online. I think their style will attract the artistic community in Bournemouth and could offer jewellery making classes as part of a multifunctional space. Their website is

Figure 6

Figure 7

Figure 2

simple, which would enable me to design a space with an open mind and explore the use of colours materials.

The Coco Chocolate Kitchens Summerhall 1 Summerhall Place Edinburgh EH9 1PL I have chosen COCO as my brand to represent within the space

Evenings

of Box 44. COCO is an Edinburgh based Artisan Chocolatier

the

that makes organic and ethically traded chocolate from

taste

Dominican Republic, with flavours ranging from Hot Cross Bun Spice to Gin & Tonic. It was established in 2004, and was one of Scotland’s first chocolatiers. They now have a shop in Bruntsfield and a specialist Chocolate Kitchen in Summerhall, Edinburgh. All of the products are hand-crafted, including packaging, and are made from high quality ingredients.

for

history a

£18 and

variety

pp,

where

origins of

you

can

chocolate

samples

paired

learn as with

about

well

wines.

I have chosen this COCO as my brand due to its small nature and bold branding. I was immediately drawn to their abstract, colourful packaging which is showcased on their homepage. The packaging reflects flavours through colours and designs, as well as catching the eye of customers. There were alternative brands that targeted customers in a similar way, however I found

As a brand they offer a chocolate school day for £60 pp,

them to have been to smaller brand for the space. I also chose

where they offer the chance for customers to learn how to

this brand due to their current attempts at a multifunctional

hand temper chocolate on marble, make moulded chocolate,

space. I want to increase the brands potential by bringing their

make fruit filled chocolate and hand temper chocolate

small kitchen down to Bournemouth and using

shells to produce filled chocolates and caramels. They

The shop front of the Summerhall location is plain and the

currently only offer this opportunity on the first Saturday of

interior décor is basic. With the larger space Box 44 has to offer,

every month. Additionally, they offer Chocolate Connoisseur

the store is open to a wider variety of materials and furniture.

bigger space.

Building Analysis Box 44 is situated near The Triangle in Bournemouth, making it nearly central to the main town. Bournemouth was remote land until the 1800’s. Through this Victorian era, the town slowly developed from just a few settlements and a small community. In 1870 the railway reached Bournemouth, providing it with an increase of visitors and settlers. In 1877 the Free Masons hall was built. It is formed of 2 floors, with two large second floor halls. These spaces are open and bright due to large windows, making them ideal for activity spaces and displays. The hall was then converted into a ski store called ‘Snow Toggs’, before its most recent conversion into ‘Box 44’. ‘Box 44’ is a communal space that can be hired out for start-up companies. They have a downstairs café, kitchen, and upstairs office spaces. This is

even

multifunctional pottery if

building

painting

you’re

not

shop

painting

similar

where

you

anything.

that can

The

of go

effect

another and of

shop

spend this

the

space

Bournemouth

day,

but

means

called also

appeals

‘All a

Fired

café. a

wider

up’

This

(figure

can

variety

be of

8).

This

accessed customers.

Figure 8

Upper Ground Plan

Lower Ground Plan

Existing Floor Plans

These renders show the existing layouts and materials of Box 44. They show the simple and dated style that is used throughout the space. The lack of windows on the lower ground floor creates a dark space that is lit by artificial lighting. On the upper ground floor there is more use of natural light, through skylights and large 9

arched windows. Herringbone parquet is a key style used as flooring throughout the space along with chequered tiles, a typical material used in free mason halls.

Existing Elevations Here I have created elevation collages using photos I have taken in Box 44. As the former Freemasons hall is listed, a lot of the existing materials and dĂŠcor are from the original design. Key features I found around the building include a large use of arches. These can be found in the design of the windows, ceiling, skylights and internal arches. Additionally, there is a prominent use of Herringbone Parquet as flooring along with chequered tiles and stone. I will take these materials into consideration to make sure my design sympathises with the history of the building. The use of skylights can be seen throughout the space, which is due

Images from the site

to the uncommon nature of lighting and electricity in 1877, and skylights are an

ideal way of fully lighting the space. Furthermore, I want to utilise this feature in my design and see how it can influence the space. As seen in my elevation collages, the office space has a vaulted ceiling, inserted since the building has developed from a Freemasons hall. Originally the ceiling was arched, alike that in the events room. I will take this into consideration in my work, as revealing this historical feature demonstrates the sympathy of my design.

Site Analysis

Box 44, 6 St Michael’s Rd, Bournemouth BH2 5DX

Box 44 is located at the top of a hill, next the The Triangle. It is off the main road, but can be seen clearly from the end of St Michael’s road. It is surrounded by various shops and restaurants, including Ali Babas, Bar Afrique, Ojo Rojo and Mad Cucumber. It is a short walk away from the square and the beach, two of Bournemouth’s main attractions, other than the aquarium and the pier. There is a large range of parks, including Bournemouth Gardens where visitors can go to relax and sit on the lawn during the summer weather or walk through to access the shops and beach. Opposite the site there is an off license, and surrounding shops include, Ladbrokes, Mystic Circus Tattoo Studio and a post office.

Car Park

There is an abundance of car parks, bus routes and taxi services through the town. All three of these are less than a 5-minute

Taxi rank

walk away from the site, making it accessible for everyone. The More bus service provides a transport route called the m1 that leads directly from the train station to Commercial road, which runs next to St Michael’s Road. This makes it ideal for people to visit from outside of Bournemouth. There is also a car park behind the building, which is accessible at the top of St Michaels road. Box 44 is placed on a hill, which affects the space and its lighting. The basement is currently used as the entrance, which leads straight into a café. This room has no natural lighting due to its underground position. However, this shape means that the ground floor is higher than street level and promotes privacy. There are two front doors that lead onto St Michael’s road, allowing access to the ground floor and basement, at two different ends of the building. The basement door is closets to the main road, making it easier to access than the other, due to the sloping hill.

Bournemouth Library

Box 44

Car Park in The traingle

Car Park

Bournemouth Gardens

Market

Research

Here is some market research of the area of Bournemouth near the site, Box 44. Above are some photos I took of the displays in the shop Tiger. This sells a variety of gifts, crafts and household objects. The displays are bright and open, show casing the products in a colourful way. The displays are staggered to display clearly a variety of products. There are also large windows to utilise natural lighting. In places away from the window they use low hanging lights to spotlight the products and draw focus to them, as well as enhancing the colourful packaging. The display furniture is plain and simple to keep focus on the selling products. This store is attractive due to its summery colours and friendly atmosphere, created by the design. To the right are photos of Superdrugâ&#x20AC;&#x2122;s multifunctional space. They have a space to sell products, and two spaces to work with customers. The space by the window is for nails. They are utilising the natural lighting form the front of the shop, whilst creating privacy in the small corner space. This will help cancel out noise of the shop in addition to giving the customer some privacy. The other space is located at the back for the store, another private space, where further treatments are conducted, including eyebrow threading. This space is larger and more open to the shoppers to walk near. By having an open space like this, they are further advertising services and products to customers that Walk around the shop.

On this page is a variety of photos taken around Bournemouth town showing the gardens and the new cinema complex. These are two big attractions with locals and tourists. They attract visitors to spend the day in Bournemouth as well as long stays. The photos show club, restaurant and off license, which all attract different types of visitors, but usually more local ones, due to their quieter locations. They all have colourful signage to stand out against each other, and attract visitorâ&#x20AC;&#x2122;s attention from across the roads. Most shops in the triangle have main roads running past them, so they can be easily seen from cars that drive by, which could be why they use the bright colours.

Clients COCO Chocolatier is a brand that can appeal to any sort of client

there are not many attractions in Bournemouth suitable for

On the other hand, Hen parties (figure 11) are also a client,

to COCO Chocolatier kitchen, as it is a fun easy activity

due to chocolate being the product. However, as a multifunctional

bad weather and COCO Chocolatier offers a solution to this,

taste

for them to do together, as it appeals to any age. They

space that offers chocolate making and tasting with wine, the

being indoors and an all year round multifunctional space.

chocolate together. This would be the prefect activity to

can make something together and take it home to share

start of the party to relax and chat. Similarly, to the other

along with memories. These could be local families or tourist

clients, this would also be a booked activity and could

families, as the activity could be done more than once due

accommodate a large group due to the large spaces.

to the development of chocolate flavours within the brand.

variety of clients decreases and focus more on certain groups. COCO

Chocolatier

chocolate

kitchen

would

Baby showers (figure 10) are another key client. The brand

have

the

opportunity

drink

wine

and

appeal

offers chocolate tasting and making which is an ideal activity

particularly to tourists (figure 9). Due to the location being

for the group as it doesnâ&#x20AC;&#x2122;t have to involve wine, and allows

off the main high street, it is not typically walked passed

the group to relax and eat chocolate. Again this is usually an

Teenage girls (figure 12) are a client as making and tasting

Woman (figure 14) as a whole are the main client of the

and therefore may go unnoticed unless researched. Due

organised activity and would therefore be researched and

chocolate is an activity that could be done to catch up

chocolate kitchen as the space offers an unconventional

to this, tourists are a main client, as they tend to plan their

booked, making the less prominent location not an issue.

with friends or for birthdays. Chocolate making appeals

way

trips beforehand. If COCO Chocolatier were to be on the

attract

instead. I think it will be a popular Chocolate kitchen as it is

Bournemouth attractions website, people would be able to

a variety of age groups from children to elderly clients.

an all year round activity and unique multifunctional space.

obtain all the information they need and schedule a time to

Figure 9

Figure 10

girls

than

boys

traditionally

and

could

catching

over

coffee,

but

using

chocolate

Families (Figure 13) are another client that would come

come in and participate in the activities offered. Additionally,

they

Figure 11

Figure 12

Figure 13

Figure 14

Working with a Grade 2 Listed Building Details

from

https://historicengland.org.uk/listing/the-list/list-entry/1324754

about

what

listed

the

former

Freemasons

hall,

Michael’s

Road,

Bournemouth,

BH2

5DX.

1. 5186 ST MICHAEL'S ROAD (West Side) No 6 SZ 089l 13/117 1.8.74 2. Built as Freemasons' Hall,circa 1870, but still of Italianate type of circa 1840 (style of Charles Fowler). Elegant facade of colour-washed brick dressed in stucco, on basement increasing in depth down hill. Tall central bay with arched window (moulded frame, sill on consoles) flanked by pairs of giant pilasters supporting entablature and pediment. Main hall set back on either side, with clerestory of small arched windows, behind lower wings with arched windows, pilasters and entablature. In place of left-hand window, bigger arch for entrance, secondary entrance at other end (to basement) added 1910 - good Michelangesque frame with rusticated piers and swagged keystone under segmental pediment. Hall interior has shallow segmental plaster ceiling on coving: end bays with ribs (carved with foliage) radiating from circle, central bay, also with circle, has transverse ribs connecting pilasters on side walls, flanking projecting bay under external pediment and segmentally pedimented doorway opposite, both with dentil cornices. Through doorway is lobby, parallel to hall, with staircase to basement: pitched skylight over semi-circular ceiling ribs, walls given frenchy plaster panelling in 1910. Beyond is second larger hall added 1910: plaster ceiling of 4-centred section with flat skylight in centre and arched ribs carried on elaborate corbels with console brackets and blocks with hanging tassels, plaster panelling to walls.

There are many things that can be done with a listed

filled in with a wooden structure, that could be used for

Finally figure 19 and 20 shows examples of free standing

building without altering the historical structure and

shelving internally. This function therefore doesn’t affect

lamps. The former freemason’s hall has a lot of skylights,

damaging the original décor. On thing that can be done in

the building’s interior walls and creates a useful space.

but

order to prevent damage is to build a cube like structure, creating and internal ‘shell’ that would act as the building’s interior walls. Figure 15 and 18 show examples of how this concept has been used in existing spaces. Figure 15 shows an internal cube that had been used to place an indoor garden. Though this design may not be related to affected a listed building, it demonstrates the structure of the ‘shell’. After some research I found that this could be created using plaster board and metal stud walls. Figure 18 shows an office space that has been created through glass temporary walls. Sections have been

Figure 16 and 17 show how metal or wooden structures can be used to create rails and frames, the function of these being hanging space. Figure 16 shows a simple structure made from gold metal that would be able to hang a variety of items. The wooden structure boasts

shortage

artificial

lighting.

Therefore,

the

space is left poorly lit in some areas. As fixtures cannot be installed in this building, free standing lighting is an alternative. As a part of my designing I will look at how these key points can be incorporated and combined, for example combining lighting with framework structures.

further practically as things can not only be hung, but also nailed into the frame. Plant baskets can be fixed above the space and flow over the sides. These structures would be ideal in a listed building due to their free standing design that doesn’t not fix to internal walls.

Listing NGR: SZ0818591095

Figure 15

Figure 16

Figure 17

Figure 18

Figure 19

Figure 20

Figure 25

Precedents Figure 22

Figure 21

Figure 21 shows a staircase from the chocolate shop Godiva in Japan. I am inspired by the realistic melting drops from the ceiling above. I think this gives the customer the illusion of being inside a chocolate box. Melting chocolate is luxurious and smooth, which represents the brand of Godiva as well as motivating customers to buy their products. Figure 22 is a precedent of Chocolate Bar by Bro.Kat. He similarly uses the form of melting chocolate in this design, however in a less realistic style. The design has a very graphic style, which I think works well combined with a traditional brick wall. The contrast of brown and white in both these designs emphasises the dripping chocolate. Figure 23 shows a completely different design style. I am inspired by this design because of the use of softer pastel colours and bright lights. This colour scheme has a clinical and sugary appearance that isn’t often seen in many shops or cafes, and therefore acts as Cioccolato’s unique selling point. Figure 24 shows a combination of the previous designs I have looked at. What inspires me from this design is the textured wall coverings that replicate the shape of a chocolate bar. The simple geometric structure attracts customers as it is distinctive and clearly advertises the products. I also like the combination of the deep chocolate colour and the clean blue as the stand out against each other and the white surroundings.

MAST is a New York chocolate maker founded by Rick and Michael Mast in 2007. They use the rarest Cacao they can source from around the world in their products. The reason I am inspired by this brand is because they have a multifunctional company, where they sell products and also give factory tours. You can visit their factory and learn about their ‘bean-to-bar production’ in addition to sourcing, process and packaging. In my design I want to create a space that teaches visitors about similar things, as well as providing alternative spaces such as a café and an area where customers can get physically involved. MAST’s unique selling point is their factory tours and direct relationship with customers, two ideas I want to explore throughout my designs.

Figure 23 21

Figure 24 Figure 26

Figure 27

Figure 27 and 28 shows a precedent I looked at is a womanâ&#x20AC;&#x2122;s clothing store

Figure 32 and 33 show a chocolate shop

in China called JOOOS

in Japan called Belgian Chocolatier

Fitting Room by architects

X+Living. Each room has been

designed

I am inspired by this design because

using

different styles and colour,

Figure 32

was

materials to display the chocolate.

Figure 33

Products can be viewed from all angles

interested in this design

in this design, making them unmissable.

due to the use of frames to

display

products

further enhanced by the use of a clear

the colours and materials I

highlights

appear like a paint palette. This is

The designs also reflect clothes.

designer wanted to make the products

different types of woman.

the

way

through a plan and white design. The

with the aim to appeal to

the

products.

Lighting is also entailed into the design, which is one of the ways I looked at Figure 35

Figure 28

Figure 34

Figure 31

Figure 29

to tackle working with a listed building. I also noticed the pale and feminine colours

Figures 34, 35 and 36 show a shop called END by Brinkworth designers.

used in figure 27 and 28, which additionally would suit my mostly female market.

I was interested in this design because of the use of mirrors to reflect

Figures 29, 30 and 31 show a pop up store in Milan of the Brand Valextra, designed by Snarkitecture. I looked at this design due to the single coloured colour palette. White is used and reflects the products, whilst still making them stand out. There is a combination of soft shapes, created by flowing material, and harsh angles, used in the display shelving. I am inspired by these as the site, Box 44 has

Figure 30

soft arch features, which could work well with angular furniture and patterns.

the store therefore making it appear larger. They also repeat the use of marble throughout the design and utilise the natural patterns in a geometrical form. Concrete flooring is also a key feature I am interested in as it can be combined with a variety of colours and patterns. Figure 36 24

Art Deco The style I have chosen for my design is art deco. I have

Marble is also a good material when making chocolate as

chosen this because I feel elements of the brand COCO can

it will not absorb anything, and can be heated and cooled.

be related to art deco through shapes. The logo is written in curled writing and reflects the curves used in art deco design. Some examples of these can be seen in Figure 37 and 39. I also feel that art deco has a feminine appearance, which links to the market COCO Chocolatier appeals to. Art

deco

often

includes

marble

tiles,

which

can be seen in figure 40. I want to incorporate marble into my design, as I have been inspired by the use of it

the

Figure 37

store

END,

one

I want to incorporate the materials and shapes seen in the figures below into my staircase and furniture design. I particularly like the use of gold bars shown in figure 39 as it is elegant and bold. Figure 42 shows an image of a light that has a similar concept with the use of gold metal. The geometric structure of these lights contrast with the curves in figure 39, which reiterates

interest

earlier

Snarkitectures

designs.

precedents.

Figure 38

Figure 39

Figure 40

Figure 41

Figure 42

Lighting Lighting in a retail space is important because it can be

appearance of this light, as it would not draw attention away

used to highlight products and draw attention to them.

from the main focus of the design, which is the product.

When designing with food it is important to remember that, specifically chocolate, can be affected by the temperature of a light. Therefore, I have looked at ways to tackle this, the main way being with LED lighting, as seen in figure 44. These pendant lights give of a warm tone, even though they are LED bulbs. I am inspired by the staggered appearance of the lights, and I want to see how I can incorporate this into my design. Figure 43 shows a traditional art deco light. The pale pink shade reflects the feminine style I have been exploring. I also think the shape of this light is similar to the shape of COCO’s logo as seen in figure 38 on the previous page. I like the plain

Figure 43

Figure 44

hang too low, which blends them into the design cleanly. Figure 47 shows a less bold interior than figure 47. The monochrome

Figure 45 shows a more detailed lighting option, which is an art

colour scheme is contrasted with a harsh metal frame lamp. A

deco chandelier. Although this is not the main feature of my

free standing lamp is additionally a way of tackling working with

design, I do think it is more elegant than the bubble like shape

a listed building as it won’t damage the interior of the building.

of the light in figure 43. I’m inspired by the way the crystals hide

This lamp stands out as a key feature of the design, and this

the bulbs, which could become a modern version with LED lights.

may draw attention away from the products in my design.

Figure 46 shows a modern art deco restaurant that features

Figure 48 shows another style of pendant lamp. However, the

lighting over the bar. Theses lights although simple, reflect

style of this is a combination of the traditional lamps on the

the design of other parts of the room, such as the pattern

top half and a chandelier on the bottom. It has an elegant

on the bar, and the colours of the metal features. I like

appearance due to the monochrome colours. This sort of light

the way they are lined up neatly over the bar and don’t

could be used to spotlight products without being a distraction.

Figure 45

Figure 46

Figure 47

Figure 48

Inspiration One of my ideas is to put a chocolate fountain or waterfall into my staircase design. I took inspiration from garden water features I saw at a garden centre. These rock waterfalls and fountains show different ways of having water flow around the shape. A chocolate fountain pushes chocolate up the middle of a pipe through a screw mechanism and flows down of metal cylinders. I want to combine these ideas together to create a feature that flows with stairs. These water fountains interest me as they are made out of stone. Some of them have a rough texture and others smooth. They also have step like appearances that relates to a staircase.

Zoning Plans On this page are my initial ideas for the layouts of the space I looked at ways to layout

the customers can hear and see clearly. There is also a

After considering this design further, I moved around

floor, and the large windows create a light airy space,

the main part of the design, which is the shop. I thought of placing display plinths

skylight in this room, giving a lot of natural lighting, which

some spaces in order to create a better flow and layout.

where people can relax. The staircase will be placed

around seating like MAST, to create a gallery like appearance, in a similar way to

could be enhanced by free standing artificial lamps.

The activity space has been kept the same as I feel the

central to the café and in line the door opening. I have

large space accommodates the needs of a class well.

then made the mezzanine a private group space where

Belgian Chocolatier in Japan. Below I have rendered the existing floor plans to create

I have placed the café on the lower ground floor as this is

zones and see how different rooms can be used. Initially I placed the entrance leading onto the upper ground floor, as the shop was on that floor. This is the main function of the space and should be the first thing people see when they enter. Also the upper ground floor has the best lighting, which can clearly show the products that are on offer. Furthermore, I placed the chocolate kitchen on the right of this floor as it is going

visible

for

customers

see

the

chocolate

being

made.

This

where the existing café is. It has a kitchen already installed,

Due to the accessibility issues involving disabled people,

so there would not be much need for change. The toilets

I have changed the entrance to the lower ground floor,

are also on the lower ground floor and could be extended

as it can accommodate a chairlift better than the upper

into the storage room to accommodate a disabled toilet.

ground floor stairs. Therefore, I placed the shop on this

The lift would be placed in the cove at the back of the lower

ground floor and go up to the skype room. This keeps the

not common in most chocolate shops and is one of the many features which

entrance of the lift out of the way and accessible at all times.

makes this design stand out. This kitchen is placed directly above the existing kitchen, which means the water pipes and electrics are in the correct place.

The

mezzanine

space

I had the idea to put the activity room in the events space due to its large, open plan.

This would be ideal for classes as the chocolate chef would be visible at all times, and

above

used

would the

made

chocolate

staff

for

into

kitchen

admin

and

office

and

would

meetings.

people can book out for chocolate and wine tasting.

floor as its still needs to be the focus of the design. It also protects the chocolate from melting from the sunlight, which I thought would display the chocolate well, I

but

have

not

then

after placed

consideration the

chocolate

temperature.

kitchen

the

basement as well to use the existing kitchens functions. Furthermore, I have moved the café up to the upper ground

Activity Space

Lift

Activity Space Lift Cafe Kitchen Lift

Shop Cafe

Office

Reception

Disabled Toilets Shop

Kitchen

Cafe Bar

Private Group Space

Staircase

Toilets

Disabled Toilets Cafe

Entrance Entrance 31

Initial Sketches On this page are my initial sketches. On the right I have

drawing I digitally imposed the Snarkitecture design onto my

sketched the existing staircase on cardboard with pen.

drawing to give a more realistic appearance. I like the softness

This was so I could get an idea of the shape and angles

this brings to the design, however I want more colour in my

of the staircase, to reach the current mezzanine height.

design, and it also doesnâ&#x20AC;&#x2122;t combine well with an art deco style.

The current design is plain and angular. Therefore, in my design I want to develop the stairs into a more key feature.

On the right page are sketches of my ideas from my book. I used Photoshop and watercolour paints to help me imagine

Below I have started to sketch parts of the existing space and

the space and see what colours work well together. I like the

combined them with inspiration form my precedents. I was really

idea of a large sign of the logo at the entrance to make it

interested in the ideas Snarkitecture presented in their design.

clear what the building is. I also like the use of plinths to present

In the first drawing I used pencil to recreate the flowing material

the products as customers can easily walk around them.

at the top of the lower ground floor stairs and in the second

Desk Designs On these pages are renders of my desk designs. I experimented with different types of marble and marble/concrete combinations. I started off with a single sided desk that was plain concrete. However, I felt this was to plain and changed it to grey marble tiles. I then though that was to overwhelming. Therefore, I experimented with a combination of marble and concrete. The front face was marble and faces the customers and the behind was concrete. I like this combination because of the grey tones in the marble, but the bold gold line running through it. After consideration, I decided to make a two sided desk as one side could be made lower accommodating wheelchair users. I continued the use of two materials, but changed from the blue coloured marble to a more elegant and pale marble. This is my final desk design which I will use in the space for a bar and reception desk.

Concrete

Marble Tile

Grey Marble

Blue Marble

Cream Marble

Concrete

Marble Tile

Pink and gold wallpaper

Variety of Lamp Shades

Mood and Sample Board

Gold Features on Furniture

Marble Tile

Pink Velvet

Marble Stone and Marble Inspired Kitchenware

Sketch Model Here I used my sketch model to experiment with mezzanine placement. I tried it in various positions through the Current office space as I wanted it to be above the cafĂŠ. I tried placing it above the bar in the bottom right photo on the left page but I decided it would make that corner too dark with the only natural light being from the front door. I then decided to leave the mezzanine where it currently is as I could place the staircase in parallel to the entrance from the hall. This way when groups go up to use the mezzanine they do not disturb the rest of the cafĂŠ. I further experimented with placing marble tile on the mezzanine to help me picture what it would look like in the space as well as some initial thought on what material to use as flooring.

Staircase Precedents

Staircase Design

When I was researching staircases I found many that included factors I want in my design such as gold bars, concrete and an art deco theme. Figure 49 shows a classic art deco design, that uses the typical patterns in the railing. This image further stood out to me due to its gold metal frame. This staircase although having a detailed pattern, is simple due to its singular material and slim appearance. Figure 50 shows a concrete staircase than has a more angular and chunky appearance. Despite this it still seems elegant which is down to its lack of detail and smooth finish. I really like the log bars that follow the stairs up as they are a seamless way of making the stairs safe. I also like the combination of the solid block of stairs on the second half, and the exposed rise and going on the bottom half. Figure 51 shows a combination of the main features I am inspired by in the previous images. The handrail is bold and sharp but contrasts with the natural appearance of the concrete. The materials contradict each other through their surface finish. The metal is shiny and reflective whereas the concrete is matte and appears flat. I will consider these materials when I design my staircase.

Here are sketches of my design showing different ideas I had

I combined my previous ideas of irregular length steps and an

after researching precedents. The bottom left sketch was I how

inner chocolate waterfall to the design. My final design is in

I started looking at curved designs. I wanted to create different

the top left corner. I developed this idea from my previous but

length steps that could potentially allow chocolate to flow

added an art deco handrail around the outside. This will be

down around the outside. I then progressed my design on a less

made of gold metal reflecting on my precedent studies. On

curved staircase, which can be seen above. I experimented

the inner side, I have added long metal bars again reflecting

with placing the chocolate waterfall on the inside of the

a precedent. I also feel they add an elegant touch. The top of

staircase so it would be completely visible from on angle.

these bars will stagger in lengths alike the Led lights I looked at

From this I changed my approach and started looking at a more angular design. The upper central sketch shows this idea.

Figure 49

Figure 50

Figure 51

Previously in figure 44. I will also have a chocolate waterfall on the inside, but protected by glass to maintain safety and hygiene.

Staircase Model Here are photos of my Staircase model. I made it out of foam board, acetate and brown foam paper at the scale 1:10. It shows clearly the size of the concrete steps and the metal bars. It also gives a visual of what the chocolate waterfall

inside

will

look

like.

The

handrails

ensure safety due to their art deco pattern, and the inner bars are too high to be fallen over. Acetate sheets that I used represent the glass that runs under the stairs. By recreating this in my that glass would have. Foam board allowed me to see how shadows and highlights are created, due to its matte finish and white tone.

Technical

model I was able to see reflection and shadows

Drawings

Seating Area

3123

3416

1139

2325

Plinth 5 central to this area, displaying COCO chocolate products. Finished with marble and structured from MDF.

2897

1341 590

4663

1148

580

428

580

2431

Stairs

Storage Room

Toilets

2 SPD X 900

Plinths 1 - 4 central to the main shop floor. Finished with marble and structured from MDF.

2392

Chocolate kitchen with viewing windows. The kitchen has a tempering machine, cooling tunnel, roaster and a winnower.

Stair lift at entrance making the shop location accessible.

1902

1742

Main Entrance

1441

990

999

2642

5049

1182

2440

1316

2458

Commercial Design

Cafe

730

2932

1000

876

2234

1139

3243

Computer Room

2218

Shop

4280

1182

5001

Kitchen

Lift located in line with the upper ground floor and the mezzanine providing access to disabled people across all 3 levels.

Commercial Design

Box 44

Existing Lower Ground Plan

15th May 2017

Scale : 1:100

Revision Number 0

Drawing Number 1

Miss Grace Vickery

3987

NW Men and Womans W/C

Storage

Reception desk opposite entrance with lowered side, making it accessible for disabled users.

COCO Chocolatier Proposed Plan

Proposed Lower Ground Plan

15th May 2017

Scale : 1:100

Revision Number 0

Drawing Number 1

Miss Grace Vickery

8151

500

6899

1669

800

2984

Two main desks that can seat up to 8 customers.

771

480

5258

7070

Events Space

Desks for customers to participate in activities. This back desk has space for wheelchair access around and underneath leg room.

410

Main desk for COCO staff to work at and demonstrate in classes.

3600

Stage

906

Activity Space

2866

2457

449

745

Entrance to street

1677 1538

2827

4774

Office Space 47

Commercial Design 4256

841

Box 44

Existing Upper Ground Plan

15th May 2017

Scale : 1:100

Revision Number 0

Drawing Number 1

Miss Grace Vickery

1997 2 SPD X 900

318

1700

Toilet

Staircase central in the cafe leading up the the mezzanine. This is inline with the main door, as it acts as the focus point of the design.

Ă&#x2DC;800

1770

213

Reception

1132

6125

1525

Shower Room

1455

989

2265

Lift from ground floor that goes up to the mezzanine.

Bar

Store Room

832

6137

Meeting Room

4404

3049

976 836

3420

4652

788

1769

2370

2200

1055

2200

Skype Room

Storage room for cafe products

Commercial Design

741 1921

Disabled toilet accessible through the cafe, and next to the lift.

610

2259

Cafe seating and tables that are spaced out to keep the environment relaxed and spacious

2525 2972

Cafe

COCO Chocolatier Proposed Plan

Proposed Upper Ground Plan

15th May 2017

Scale : 1:100

Revision Number 0

Drawing Number 1

Miss Grace Vickery

Void

Table for group to sit at with a large space at the top end. This makes the mezzanine accessible for disabled customers and wheelchairs.

Chocolate Waterfall Staircase

Hand Rail 106

5375

Lift that reaches this level from the lower and upper ground floor.

3949 1000

2 SPD X 900

2722

2000

951

6126

4349

2773

Mezzanine

217

On the mezzanine is a table for a group to sit around and taste wine and chocolate, one of the activities COCO offers.

1132

2920

318

3519

Stairs to Mezzanine Commercial Design

Commercial Design

Box 44

Existing Mezzanine Plan

15th May 2017

Scale : 1:50

Revision Number 0

Drawing Number 1

Miss Grace Vickery

NW Void

COCO Chocolatier Proposed Plan

Proposed Mezzanine Plan

15th May 2017

Scale : 1:50

Revision Number 0

Drawing Number 1

Miss Grace Vickery

1700

671

2201

2523

2774

1773

2014

Stairlift Chair

Toilet Door

303

2000

132

Toilet Handle

728

298

Plan of Stairlift

1773

Stairlift Chair

Section of Stairlift

641

689

Elevation of Stairlift

388

388 600

100

132

1400

Top Step

Commercial Design

729

297

Commercial Design

COCO Chocolatier Proposed Plan

Stairlift

15th May 2017

Scale : 1:20

Revision Number 0

Drawing Number 1

Miss Grace Vickery

1500

2972

370

COCO Chocolatier Proposed Plan

Disabled Toilet

15th May 2017

Scale : 1:20

Revision Number 0

Drawing Number 1

Miss Grace Vickery

2322

Lift Doors

2448

2965

2218

1220

998

Commercial Design

Lift Doors 53

Lift Interior

COCO Chocolatier Proposed Plan

Lift

15th May 2017

Scale : 1:25

Revision Number 0

Drawing Number 1

Miss Grace Vickery

R e n d e r s

2 SPD X 900

Proposed Lower Ground Plan

Proposed Upper Ground Plan

Lower Ground Floor Shop Render

Proposed Mezzanine Plan

Staircase Render

Short Section Render of CafĂŠ Bar

Perspective Render of Activity Room

Overall I have enjoyed this project and found I have challenged myslef when designing. I took various risks when it came to choosing Art Deco as a style, as I wanted the design to appear

modern

whilst

portraying

the

style

well. I did this through using modern materials and art deco patterns, which I think ultimatly combined well together. The colour pallette of pink, gold white, grey and brown joined neutral and bold tones together. The gold metal stands out in the design, and is complimented by the pastel

pink.

also

placed

lighting

features

over key areas, whilst making sure I tackled problems involving working with a listed building. I created a staircase and model inpsired by research and reflective of my design ideas. This tied the two together and allowed the staircase to blend seamlessly to the design. It also connected well to my mezzanine, which reciprocated the where there is a gap. This feature is also seen throughout the space, such as over the bar and in the shop. I think the design reflects the brand well as it appeals to the same market and

Long Section Render of CafĂŠ, Mezzanine and Staircase

creates

elegant

and

bold

interior.

C o n c l u s i o n

gold bars of the stairs underneath the windows,

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Figure 12 - Morales, W., Hayden, A., Morales, W. and Eckert, C. (2017). The 7 Best Gifts for Teenage Girls - TutZone. [online] TutZone. Available at: http://tutzone.org/best-gifts-for-teenage-girls/ [Accessed 22 May 2017].

Figure 29, 30 & 31 - Tucker, E. (2017). Snarkitecture creates billowing all-white pop-up store for Valextra in Milan. [online] Dezeen. Available at: https://www.dezeen.com/2017/04/09/snarkitecture-billowing-white-pop-up-store-valextra-interiors-retail-milan-design-week/ [Accessed 25 May 2017].

Figure 13 - UK, W. (2017). Are You An Average Family? | Women UK. [online] Women UK. Available at: http://womenuk.co.uk/family/ are-you-an-average-family/ [Accessed 22 May 2017]. Figure 14 - Resveralife. (2017). Celebrating International Women’s Day - Resveralife. [online] Available at: http://resveralife.com/celebrating-international-womens-day-vine-vera-reviews/ [Accessed 22 May 2017]. Figure 15 - designboom | architecture & design magazine. (2017). ruetemple adds multi-functional cube to living room. [online] Available at: http://www.designboom.com/architecture/ruetemple-living-space-multifunctional-moscow-russia-12-13-2016/ [Accessed 25 May 2017]. Figure 16 - 31philliplim.com. (2017). Boutique Storefronts | 3.1 Phillip Lim Official Site. [online] Available at: https://www.31philliplim.com/designer-boutiques/ [Accessed 25 May 2017].

Figure 32 & 33 - Howarth, D. (2017). Nendo presents chocolate like paint swatches in Tokyo shop. [online] Dezeen. Available at: https://www.dezeen.com/2015/03/27/nendo-bbyb-chocolate-shop-tokyo-paint-swatches/ [Accessed 25 May 2017]. Figure 34, 35 & 36 - Howarth, D. (2017). Nendo presents chocolate like paint swatches in Tokyo shop. [online] Dezeen. Available at: https://www.dezeen.com/2015/03/27/nendo-bbyb-chocolate-shop-tokyo-paint-swatches/ [Accessed 25 May 2017].

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Figure 37 - Pinterest. (2017). Ebook 100. [online] Available at: https://uk.pinterest.com/pin/515521488582597675/ [Accessed 25 May 2017]. Figure 38 - Cocochocolate.co.uk. (2017). Product Categories Coco Gift Vouchers - COCO CHOCOLATIER COCO CHOCOLATE. [online] Available at: http://www.cocochocolate.co.uk/product-category/coco-gift-vouchers/ [Accessed 25 May 2017]. Figure 39 - Decorandstyle.co.uk. (2017). Top 25 Modern Bar Stools. [online] Available at: http://decorandstyle.co.uk/top-25-modern-bar-stools/ [Accessed 25 May 2017].