GRAPHIC STANDARDS MANUAL
The Joy logo has been developed to be always current, in the present and in the future. It is a distinctive brand that seeks to represent our company as innovative and professional. The typography of the logo is based on Montserrat Medium, a sans-serif font that represents the cleanliness, minimalist, friendly, and modern spirit of Joy Products LLC. The pink color of the logo (Pantone 204 C) evokes the feelings of warmth and playfulness of the brand. The letter “O” that becomes the Venus symbol represents the feminine concept of our brand; and the background pastel tone of letter “Y” is added to subtlely represent a woman’s intimate part.
COLOR
COLOR
The predominant logo color is Pantone 204, a pink hue which represents the love of oneself, friendship, affection, romance and charm. It is used to communicate playfulness, and tenderness. Pink is feminine and romantic, affectionate and intimate, thoughtful and caring. It tones down the physical passion of red replacing it with a gentle loving energy. Behind the letter “Y” and contrasting the pink hue there is a gradient which goes from Pantone 719 C to white. This gradiented area represents the V zone of a woman, which gives the feminine concept to the logo. This Pantone® color palette and its equivalent in CMYK values is a guide for the application of Joy logo colors.
PANTONE 204 C C:0 M:59 Y:5 K:0
PANTONE 719 C C:0 M:14 Y:24 K:0
VARIATIONS
Full Color Version The Joy logo has been developed to favor its contrast and visibility in effective applications, both on dark and light backgrounds. It is strongly recommended to use the fullcolor version of the logo whenever possible. Logotype Only This version is an alternative for cases when the uses of half-tones are not possible.
Grayscale Logotype This version is intended to be used whenever color is not available (i.e. black and white publications such as newpaper ads) Solid Logotype For use in industrial processes such metal engraving, pyrography, embroidering, and whenever a solid color logo is required.