WHO WE WORK WITH...
Registered Charity No. 1089657
wood green
pmwcom.co.uk
MAKING EVERY DAY DESIREABLE
MARKETING STRATEGY Marketing thread & strategy drafted Creative campaign developed
Initial introductory discussion with client
2
Meeting with client to receive marketing brief
3
Creative meeting at PMW
4
Campaign presented to client
Fir st M
rotocol
Strategy
&
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P th on
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1
Initial discovery meeting for PMW team to be introduced
de Mo
l
O ng o
ing
Operating
Campaign commences with one month preparation phase
Regular communication to the client from the team at PMW Monthly progress meetings with client and PMW to go through reports and discuss progress and future activity Ongoing analysis of full marketing schedule to ensure adherence to budget and KPIs
pmwcom.co.uk
PICTURES
BORN FREE INTERNATIONAL ANIMAL CHARITY CREATIVE CONCEPT BRANDING/LOGO WEBSITE MERCHANDISE SUB-BRANDS
pmwcom.co.uk
BREAKSPEAR PARK MODERN BUSINESS PARK BRANDING BROCHURES DIGITAL SIGNAGE ANIMATIONS
pmwcom.co.uk
WALLACE BAXTER NEW BUILD AND CONSTRUCTION DEVELOPMENTS BRANDING WEBSITE BROCHURES STATIONERY
pmwcom.co.uk
PETS CORNER PET CARE RETAIL CREATIVE CONCEPTS SUB-BRANDING PACKAGING
pmwcom.co.uk
FRONT
BACK
• pattern designed to blend into environment • heavy duty • easy to fill and clean • for all seed mixes and sunflower seeds • extra capacity requires less filling • Can be used all year round 100% recycled card
5 053720 112985
THE PROFESSIONAL DE-SHEDDING TOOL
EDGE
S RE
BENE ATH SHOR T TO P CO AT
ONL
YR
EM
OV
ES
THE
UND
E R C O A T!
ACH
GET RID OF ALL THAT UNWANTED FUR! REDUCES SHEDDING DOESN’T HURT SOFT GRIP PROFESSIONAL TOOL EASY OPERATION
ON HARD SURFACES OR MAY DAMAGE BLADE DO NOT PUT HEAD OF PRODUCT TEETH DOWN
CEGA GLOBAL INSURANCE COMPANY LOGO DEVELOPMENT BRANDING BROCHURES INTERIOR DESIGN SUB-BRANDING ANIMATIONS
pmwcom.co.uk
CEGA Medical Risk Document
Charles Taylor BIBA Stand
CEGA sub brand - ‘Lexicon’ banner
PERRYS CHARTERED ACCOUNTANTS BRANDING/LOGO WEBSITE BROCHURE STATIONERY SIGNAGE LIVERY
pmwcom.co.uk
WESSEX IT IT SPECIALISTS CREATIVE CONCEPT BRANDING/LOGO WEBSITE STATIONERY SIGNAGE LIVERY
pmwcom.co.uk
IN A NUTSHELL...
£7.4m Worth of PR coverage
52,000 New Facebook likes
1,040 Press cuttings generated
106 Minutes of broadcast coverage achieved
pmwcom.co.uk
PR CASE STUDY Pets Corner is an independent pet retailer with over 160 stores across the UK. Opened by the Richmond family in 1968, the privately owned, ethical business prides itself on delivering the best animal welfare in the industry with a strong focus on animal health and nutrition through the provision of thoroughly researched, natural pet foods and friendly, classroom-trained staff. Following their appearance on Channel 4’s Undercover Boss, we were delighted to be asked by Pets Corner to enhance their marketing strategy by creating a cohesive PR and social media campaign.
Since 2014 we have propelled the company into the media eye by generating international press coverage, which has featured in The Financial Times, Daily Mail, The Times, The Independent and The Sun to name but a few. Furthermore, traffic to the Pets Corner website has dramatically improved with a percentage increase of 3194%, whilst the company’s Facebook page likes have increased by over 384% to over 39,000.
IN A NUTSHELL...
>19,000 Unique web visitors in just 8 months following site relaunch
PR CASE STUDY When the team at Rudridge, a civil engineering groundwork materials specialist, came to us in 2014 to help boost their company to the next level we were more than happy to help.
10 months without advertising
They had recently been to a conference featuring Wayne Hemingway, of Red or Dead fame, who announced that all construction marketing was boring, and they wanted to buck that trend!
32%
Having never ventured into the world of consumer marketing before, Rudridge wanted a strategy that was not only fresh, creative,
1,000 Social media followers in just
and unique within the industry, but also something that highlighted its outstanding growth as a business since its launch at the turn of the millennium. With a brand new responsive website, striking design collateral, a highly engaging social media presence and an ongoing national PR campaign, Rudridge experienced their highest sales month to date and although we would never take all the credit, it was music to our ears when the client declared that “the only thing we did differently was marketing!”
Business growth since implementing their marketing strategy
325 Pieces of coverage generated in 12 months
DARREN PRICE Group Operations Manager “We have been working with PMW since 2014 on a number of projects and the creativity, enthusiasm and hard work they have brought to each project has been second to none! We now have a cutting edge, industry leading website, a growing social media following
and the profile of the business has been raised significantly through the PR opportunities they have found us. I now consider PMW an extension of the Rudridge team and look forward to developing our relationship further in the future.”
WEBSITES
bornfree.org.uk
ctadjustingusa.com
pav.co.uk
lets-explore.com
jacobs-steel.co.uk
perrysaccountants.co.uk
pmwcom.co.uk
EMAIL MARKETING
DONATE NOW
JUST IMAGINE...
After spending the majority of your life cramped behind rusty metal bars, with barely enough room to turn around and completely alone, you’re delighted that someone finally comes along to rescue you… only to find out they can’t keep you forever as they just don’t have the space. ALL THIS AND YOU’RE ONLY 2 ½ YEARS OLD! - It’s unthinkable for
I WISH I COULD TELL THEM THAT EVERYTHING IS GOING TO BE ALL RIGHT
a human, so why is it acceptable for an animal?!
Virginia McKenna OBE
Photo taken by Bryan Adams
You’re born into a circus world and immediately taken away from your mother against your own will. You’re then sold through illegal trade only to be kept as a pet in a tiny cage in someone’s back garden.
CIAM IS NOT ALONE...
MEET CIAM
MEET NELSON
AND READ HIS STORY
Nelson is also in desperate need of relocation after being rescued from a bankrupt zoo where animals were starving. With your support we can help him live out his life in sanctuary.
With your help we can transform these lives. DONATE TODAY!
CUE BORN FREE... With your financial support our dedicated team will be able to relocate Ciam and Nelson to Shamwari – our ‘award winning’ sanctuary in South Africa. Once home in their ancestral land, Ciam & Nelson will be free to live out their days exploring their bush enclosures.
THIS IS WHY WE NEED YOUR HELP...
DONATE NOW
CHECK IN (complete paperwork)
REST ( have a rest along the way)
VIP TRANSPORT
ARRIVALS
( driven and flown as precious cargo)
Many of our supporters often wonder what’s involved in our lion relocations so here’s an example of Ciam and Nelson’s travel itinerary:
( the crate is opened to a new life)
PLEASE REST ASSURED THAT OUR EXPERT, EXPERIENCED TEAM WILL MONITOR AND ASSESS CIAM AND NELSON AT EVERY STAGE OF THEIR EXCITING ADVENTURE.
DONATE NOW W: bornfree.org.uk E: info@bornfree.org.uk T: +44 (0) 1403 240 170 Registered address: Born Free Foundation, Broadlands Business Campus, Langhurstwood Road, Horsham, RH12 4QP
Beyond the Bars
Born Free
Rudridge
5* LUXURY CHALETS IN CHAMONIX Your perfect ski chalet facing Mont Blanc
MORE INFO
FEEL WONDERFUL
THE PRIVATE HAMLET OF LES RIVES D’ARGENTIÈRE
WHAT’S GOING ON IN JUNE
If you choose to rent the entire hamlet you will have exclusive use of all four luxury chalets. You will benefit from the total attention of our staff that are on hand to help with your every need.
SLEEP ON THIS: HISTORY OF THE MATTRESS
Les Rives d’Argentière chalets are in the heart of the village of Argentière and just a five minute walk from the famous Les Grands Montets ski lift. MORE INFO
Les Rives d’Argentière has a total of 21 en-suite bedrooms. Some rooms have mezzanine floors with extra beds, giving a total capacity for 50 people.
Read more
Your guests can all eat together in the large dining room, watch a movie in our cinema or just relax in one of the four outdoor hot tubs.
GETTING CHILDREN TO SLEEP
OUR CHALETS
For parties, weddings and large social gatherings our cinema room can double up as a disco, with built-in bar, speakers and lights.
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For conferences, seminars, and away days it can also be transformed into a large presentation room, with built-in AV system. Our massage rooms become breakout rooms and the joint dining room is turned into a group brainstorming area.
MATTRESS CARE TIPS
MORE INFO
LES RIVES D’ARGENTIÈRE OUR CHALETS On the ground floor you have the choice of five meeting rooms. Each of the four chalets has its own south facing terrace with private hot tub.
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JUNE MATTRESS
The lower ground floor has a large garage which connects all four chalets together and access to the conference and cinema room. The spa area, sauna, hammam, fitness and massage rooms, complete this area.
3Oth May to 30th June
SpinalTherapy o s teo pa ed i c ma t t resses
M&M+Nectus 10% off sets | 10% off mattresses | Orthopaedic mattresses - 15% off | All Pillows - 15% off | Bedroom furniture - Free Assembly
A SPOTLIGHT ON OUR DRIVING SERVICE The ultimate way to ski door to door As Chamonix has 4 distinct ski areas, we are proud to offer a full on-demand chauffeur service. Not only does this mean you can slip comfortably from your chalet to the slopes in a matter of minutes, but our drivers will also take you to any of the attractions, après-ski hot-spots, or even shopping in Geneva and Milan.
Any questions? Our showroom is open 7 days a week, so just give us a call if you need a hand on 01424 212177 Unsubscribe | Privacy Policy | Terms & Conditions
MORE INFO
Registered address: Sussex Beds Distribution, King Offa Way, Bexhill, East Sussex TN40 2UA Registered telephone number: 01424 212177 | Company registration number: 09218434
A TASTE OF LUXURY
CEGA
Our chef takes the utmost pride in preparing gourmet cuisine using high quality, locally sourced ingredients. Whether it’s a hearty meal after a day spent on the slopes, or canapés and Champagne to enjoy in the hot tub with friends, we can cater for any occasion.
Les Rives D’Argentière LUXURY CATERED CHALET PACKAGES
LES RIVES D’ARGENTIÈRE FACILITIES
pmwcom.co.uk
Chalet Granit
10 people
Chalet Cristal
10-13 people
Chalet Terre
12-14 people
Chalet Ardoise 10-12 people Chalet Quartz 19-23 people
Facilities: Hot tub and dedicated ski room with heated boot warmers in each chalet, heated swimming pool, sauna, hammam, fitness suite, cinema room with bar, relaxation area, massage rooms, library, children’s games room and a wine cellar. Services: You can rent the chalets with or without services, such as a private chef, personal chauffeur, hosts, concierge and more. We will pamper you and your guests in a unique setting. All this at the foot of the Argentière glacier, facing Mont Blanc.
Visit our website today
Sussex Beds
SOCIAL MEDIA HEATH VETS
D.W. NYE
JASPER REUNION VIDEO
FB FOLLOWERS
100K views on FB 1.2M views on YouTube LINGFIELD
ADVERTS
58,710
POST ENGAGEMENT
44 followers in Dec 2016 2,285 followers in Jan 2017
5,093%
Increase in one month! KEYLINE
PC RESPONSE TIME
100% Response rate
3mins Response time LEOPOLD SQUARE
ETERNAL SKINCARE
INCREASE
LIKES Increase in a year
2017
2018 +6792
+609
1015% Competition held between 21st January and 7th February Starting: 2715 likes Ending: 6537 likes
PETS CORNER
1005 POLL VOTERS
1,077 NEW FB FOLLOWERS
in 3 weeks RGB BUILDING SUPPLIES
700 POLL VOTERS
TESTIMONIALS
Just checked the progress of the website and I have to say we are very impressed. The additional illustrations look on point and you even managed to make my mug appear mildly acceptable for public viewing! The website is hands down the best, user friendly site in our market sector and the copy is great.
I just wanted to let you know what a great job your team did for us both prior and after the launch of the Patchwork Farm Appeal. Not only did we get donations on the day, but we have had many donations since following the airing it got on ITV and BBC.
Thank you for all of your hard work, we look forward to working with you in the future. James Grover Your Property Moves Co-founder & Director
We began working with PMW in July 2014 just before our involvement with the Channel 4 television programme, Undercover Boss. The PMW team worked incredibly hard to ramp up their knowledge of the business, whilst dealing with the huge number of enquiries that flooded in, managing all PR requests and ensuring that Pets Corner’s ethical principles were positively communicated. Social media channels were particularly challenging, but PMW stepped in to help at very short notice and supported us heavily with this too. Following this excellent insight into the enthusiasm and determination of the agency we instructed them to look after our ongoing PR and social media. Almost a year on our social media following is flourishing, with additional brand specific pages and innovative content ideas arising all the time. Our business profile has also been raised on a national, regional and local basis via excellent PR. The relationship between Pets Corner and PMW is extremely positive; they listen and continue to develop their knowledge of Pets Corner and we trust their advice. We have always preferred to support independent and family businesses and enjoy long standing partnerships with them; we hope and believe that this will be the case with PMW.
4
We got a lot of newspaper coverage too which not only elicited further donations, but also spread the word. Christopher Timothy did a great job and has even offered to come to the opening! ��� Sally-Anne Murray Chailey Heritage Foundation Development Director
Clear Space
The ‘X’ indicates clear space surrounding the logo. This is an area which no other graphical element should intrude.
We have been working with PMW for 18 months on a number of projects and the creativity, enthusiasm and hard work they have brought to each project has been second to none! We now have a cutting edge, industry leading web site; a growing social media following and the profile of the business has been raised significantly through the PR opportunities they have found us. I now consider PMW an extension of the Rudridge team and look forward to developing our relationship further in the future. Darren Price Rudridge Business Development Manager
Dean Richmond Pets Corner Managing Director
We have been working with PMW for a number of years now. The team’s attention to detail and dedication to delivering results is second to none. Their passion for the entertainment industry really stands out and no challenge is too big for them to undertake. Howard Barden The Brighton Centre General Manager
pmwcom.co.uk
Appointing PMW as our marketing communications & creative agency was one of the best decisions we’ve made as a centre. We expected and received first class PR knowledge, and a close and regular client service, but they have also managed to develop & maintain a friendly, personable professional relationship which makes it easy to work with the team. PMW always come up with relevant and creative concepts which they turn into high quality marketing campaigns & events that really speak to our customers. I would recommend PMW to any shopping centre who were looking for impressive improvements to their marketing delivery. Isaiah Fapuro Marketing Manager The Mall
INTELLECTUAL PROPERTY
The words and ideas detailed in this document along with all design collateral presented are protected by copyright and they remain the intellectual property of PMW Communications Ltd. The creative ideas provided here are discussed in good faith with the prospective client. Any attempt to recreate these stories, events or design work without the involvement or permission of PMW Communications Ltd is unlawful and will be challenged.
Although every effort is given to generate publicity, the very nature of marketing makes it impossible to legislate for the results. PMW in no way guarantees results in terms of media coverage or enquiries generated.