gram shoes catalogue autumn/winter 2014

AW 14 M O D E R N

D R I F T

Raw sophistication and rough edged elegance is coming to town for fall 2014. �This season we go back to the basics of footwear with straightforward no-nonsense materials and colourways. A collection representing the very essence of the gram aesthetic yet pushing the limits of contemporary footwear�

ALEXIS HOLM HEAD DESIGNER GRAM

380g Athletic Black Coated Canvas 352g Army Snake Print Canvas 380g Athletic Beige Snake Print Canvas

Gram tones down the colour palette but gears up for the colder months in a more graphic manner than ever. Patterns of snake, micro checks and dots all make an appearance, but always in subdued shades that grant them a natural and sophisticated integrity.

The collection is armoured with a tonal landscape of black, grey, navy and army, punctured by occasional hints of orange, gold and klein blue. With a heavy focus on leather, nylon, polyurethane reinforcements and monochrome camouflage accents.

380g Athletic Black Canvas Black Dots

Dots

380g Women Blue Canvas Black Dots

380g Women Blue Canvas Black Dots

380g Athletic Beige Snake Print Canvas

380g Athletic Army Coated Canvas

380g Athletic Although we’ve never been focused on making light footwear, the feather weight lightness of the 380g athletic sole with its natural rubber pads creates a great balance with the sleek leather welt.

Almost like an old gentleman mixing it up with a street style sneaker head.

380g Athletic Beige Snake Print Canvas

380g Athletic Grey Suede Hand-punch

380g Athletic Navy Snake Print Canvas

380g Athletic Navy Coated Canvas

380g Athletic Army Snake Print Canvas

A women’s take on the 380g

380g Women Black Canvas Black Dots

Embodying the essence of classic men’s footwear with its simple derby cut and pairing it with a sneaker like, light weight, dura-lite outsole and rubber heel for unrivalled comfort.

380g Women Blue Canvas Black Dots

Every 380g is hand lasted by skilled artisans and matched pair by pair, for the ultimate dressed up comfort experience.

380g Women Black/Gold Polyester

380g Women Black/Gold Polyester

380g Women Athletic Diamond Sheet Black Snake (Camo Outsole)

380g Women Athletic Diamond Sheet Black Snake (Black Outsole)

380g Women Athletic Washed Paisley Jaquard

Jaquard

380g Women Athletic Washed Navy Floral Jaquard

352g Grey Checker

The 352g 352g Army washed Camo

The 352g is an action packed new take on a classic, with high quality materials like a fully dampened insole, logo outsole with proprietary pattern and full attention to detail.

352g Blue Canvas Black Dots

352g Beige Snake Canvas

352g Navy Washed Camo

470g Black Leather Black Nylon

Classic look The drum dyed cow leather allows wear and tear without looking dulled.

470g Grey Suede Combo

380g Athletic Grey Suede Hand-punch

383g

383g Black Ballistic Nylon

Side stitched natural rubber cup sole ensures a snug fit and excellent grip on all surfaces.

383g Black Full Grain Leather

Black full grain leather

High density korean made ballistic nylon canvas

Materials Tight weave 12oz cotton canvas

Coated canvas

Snake skin

Real leather welts

Snake print canvas

Camouflage outsoles

ABOUT GRAM Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes. Our roots lie in the scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity.

The brand is centered around the concept of weight, with each model being named after the first sample’s weight in grams.

WE LOVE SHOES.

www.gramshoes.com

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