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New launch
HOLA GRAZIA MEXICO! Since 18 Novembeer,xico. Grazia is also in M
The new international edition of the magazine, which is published fortnightly, is the result of a licensing agreement signed between Mondadori and Editorial Televisa. Grazia Mexico, edited by Fernanda Lebrija Garfias, introduces readers in the country to the unmistakable mix of celebrities, fashion, beauty and lifestyle that has always characterised the Mondadori’s fashion magazine. Grazia, that has a circulation of 100,000 copies and is distributed in Mexico and Central America, will have a cover price of 36 pesos (? 2.00), and is launched with a special promotional price for the first issue of 25 pesos (? 1.40). The launch of Grazia Mexico is supported by a media campaign on TV, print, radio and outdoor, focused on the concept of Made in Italy.
Beauty events GRAZIA FRANCE
Professional Make up Hour with M.A.C
For its Beauty Special, Grazia France shot its cover picture with three models made up by M.A.C. International’s Makeup Director to feature three looks for the season. And if readers presented Grazia’s Beauty Special, readers also had a chance to have a one-hour makeup session with one of M.A.C. Cosmetics makeup artists in one of the 23 boutiques in France.
GRAZIA South Africa RICA
GRAZIA SOUTH AF
Summer make up event with Shiseido On October 10, Grazia South Africa organized a Shiseido complexion perfection workshop for readers. Grazia Beauty Editor presented next summer’s make-up trends.
Beauty master s GRAZIA SPAIN
Make up master with Lanc么me and Sephora Grazia Spain, Lanc么me and Sephora joined together to decide who would be the new best Spanish makeup artist and become the top expert in makeup, fragrance and treatments. The event took place in two Sephora flagship stores, the first in Madrid and the second in Barcelona. There were 12 finalists from across Spain. On October 10, the winner was chosen by the Grazia team and Sephora & Lancome members during a beauty festival sponsored by Lanc么me. On this occasion, readers also received free makeup samples.
GRAZIA HOLLAND
Beauty blo MASTERCLASS
On October 28, the first Grazia Beauty Bloggers Masterclass was held in collaboration with BE Creative Make Up. No less than 200 beauty fans signed up for this inspiring day where a beauty coach and beauty blogger revealed many tips and tricks and discussed the latest trends, showing BE Creative Make Up products. After an enjoyable drink, all readers left with a well-stocked Grazia goody bag and three BE Creative Make Up products.
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Beauty awards
AND THE WINNERS ARE... GRAZIA THAILAND
Grazia Thailand announced its 2nd “Beauty Awards” in October issue, that was its anniversary one. Grazia had 14 products winners in 6 categories of Refreshing Drink For Skin, Clever Cleanser, Youth Elixirs, Fabulous Foundation, Coveted Concealer, Eyes Will Survive and Color Power. The issue received great response!
Fashion project
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Schools & awards
Stop talking, with school
GRAZ
GRAZIA HOLLAND
Zalando Bloggers Award
A special Blogger Award Show took place at the popup store created by Zalando, the online fashion store, in downtown Amsterdam: two bloggers had the chance to win a People’s Choice Award and a Jury Award for the best fashion blog. Grazia was the media partner for this event and Grazia’s editor-inchief hosted the show and was also a jury member. The week before the event a special “style hunter” was promoted on the magazine to create awareness: readers were asked to come to the pop-up store to have their picture taken. The two “Style Hunter” winners won a professional photo shoot for Zalando and also a feature on Grazia.
start doing l of Grazia
ZIA HOLLAND
GRAZIA UK
On October 28, the School of Grazia saw more than 100 ambitious young women from all over the country gather to hear from two of the leading ladies of the UK business world: Shaa Wasmund and Nina Grunfeld. The evening started with several cocktails and delicious canapés before the two women took to the stage to divulge their greatest tips, tricks and advice on making it big. Grazia readers got the chance to grill the two guests on everything from starting out to collaborating and getting the best out of your business online.
GRAZIA SERBIA
Future Fashion Designer WITH ACCADEMIA DEL LUSSO
Accademia Del Lusso and Grazia launched two competitions for the best “Future Fashion Designer” among magazine readers. The prize was a full three-year scholarship with Accademia Del Lusso. This partnership also included a cross promotion of ADL in Grazia magazine and its BTL activities. The announcement and features on the competitors and their work will be published in several Grazia issues prior to the awards ceremony.
P roduct news
GRAZIA UK
Karl Lagerfeld’s subscribers’ SPECIAL COVER Two days before Chanel’s Spring Summer 2014 show, Grazia UK was granted unprecedented access to Karl Lagerfeld’s studio. Grazia’s “Special Fashion Week 360” issue – a month-long mission to reveal what actually goes on behind the scenes – has reached new heights: Monsieur Lagerfeld himself created the cover photo for a special subscribers’ digital edition. Plus, it included an exclusive glimpse at Karl’s painstaking pre-show preparations and exclusive interview.
GRAZIA THAILAND
1 Men Issue! st
Grazia Thailand launched its first Special Men’s issue in October 2013
I nstore events
GRAZIA FRANCE GRAZIA GERMANY GRAZIA SPAIN
AZIA SOUTH AFRICA
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Styl’d by GAP with GRAZIA
On October 10, Grazia South Africa and Gap invited bloggers and readers to join the Grazia team at the Gap Store in Cape Town to introduce the new ‘Styl’d By’ Gap concept. Participants enjoyed learning about this new project, and each person attending received a pair of Gap jeans to take home.
GRAZIA WITH LEVI’S
GRAZIA FRANCE
the new Guess store opening On October 16, Grazia France and Guess invited readers to a special exclusive cocktail to celebrate the opening of a new Guess store in Paris. All participants received a special 25% discount on purchased products as well as a special gift when they signed up for Guess’ customer loyalty program.
To celebrate the launch of Levi’s latest product, Grazia France, Germany and Spain organized an exclusive night in different Levi’s stores to present readers the new Revel jeans. Readers spent an enjoyable evening full of beauty and fashion and received tips from the pros for improving their look. The French edition gave readers a chance to be photographed and judged by the Grazia jury and to appear in the magazine.
GRAZIA ITALY
On October 26, Dolce & Gabbana teamed up with Grazia Italy to bring all the magic, thrills and fun of a special circus-themed event for children called “Magic Circus” at their Corso Venezia boutique in Milan. A world of
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an b b a G & e lc o D h it w ” S A “MAGIC CIRCU
treats and surprises awaited all the little ones (ages 0-10) when they stepped through the doors of the Dolce & Gabbana boutique.
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GRAZIA INDONESI
Longchamp iconic night
On October 31, Grazia and Longchamp invited readers to the Longchamp store to celebrate the new collection featuring three iconic Longchamp bags. Grazia team presented the background and information about the bags as well as tips on mixing and matching them in daily styles. All of the participants took a picture in the photo booth with their favorite chic Longchamp bag. At the end of the event, Grazia and Longchamp chose the top three best pictures and winners received a Longchamp voucher for purchases.
GRAZIA ITALY
GRAZIA russia
Grazia Party at Kurt Geiger
Grazia Russia organized a “London Party” to celebrate the opening of the Kurt Geiger corner at the “Tsvetnoy” mall. Traditional English tea was served at five o’clock with a DJ set and Grazia editors did a master class on English style. There were many activities and presents for customers attending the event and a special discount for Grazia readers. To participate in the Grazia competition for a chance to win a pair of Kurt Geiger shoes, readers had to create a look with Kurt Geiger shoes and share it on their Instagram account with the hashtag #graziakurtgeiger.
Reader s events GRAZIA POLAND
Stylish shopping In October Grazia Poland and the leading luxury monthly Tw贸j Styl launched Stylish Shopping, the biggest discount couponing project on the Polish market. More than 350 brands and over 10,000 shops were involved and offered discounts of up to 75%.
Click on the link and watch the video!
http://www.grazia.es/video/belleza/marcha-coca-cola
GRAZIA SPAIN
Run with Grazia &CocaCola! On October 13, Grazia Spain & Coca-Cola organized a special Running Day to promote active and healthy living: 4,000 runners of all ages ran in the 5 mile event. Trained athletes, parents with their motivated children and grandparents had a great time and one goal: to promote a better lifestyle through the “Wake up” campaign. Grazia Spain team also participated!
a-grazia” http://www.grazia.es/video/belleza/marcha-coca-cola-grazia
Master Working Women
GRAZIA KOREA
On October 10, 550 female workers from Samsung took part in a special “Working Women’s Healing Project” at the Samsung Digital Hall. After the welcome speech by Grazia Korea’s Editor-in-chief, a top stylist gave seven tips for perfect office styling, while all the participants learned how to do a scalp massage for stress release and joined an aroma oil DIY class.