GRAZIA HOLLAND
RED CARPET Awards
RED CARPET AWARDS At the end of September, Grazia Holland organized the Grazia Red Carpet Awards for the very first time.
The ballroom of The Grand Amsterdam hotel, right in the heart of Amsterdam, was the glamorous venue of the evening. During the show, six awards were given to Dutch celebrities with exceptional style and best red carpet look. The nominees and guests arrived with the VIP chauffeur service provided by Jaguar and then strolled down the Red Carpet!
The eve
! S R A T S e h t ening of
RED CARPET AWARDS
The awards show began with a spectacular performance by the famous Duch singer Eva Simons. After the performance, Grazia Editor-in-chief Hilmar Mulder presented the nominees and announced the winners, in the following categories: Red Carpet Hairdo Award, sponsored by L’OrÊal; Red Carpet Stylish Man Award; Red Carpet Stylist Award; Red Carpet Fashion Forward Award; Red Carpet Most Talented Beauty Award, sponsored by Rimmel; Red Carpet Style Goddess Award. The winners were chosen by Grazia readers voting at the website page Grazia. nl/redcarpetawards. A few lucky readers had the chance to attend the event. The evening continued with dinner and great musical entertainment!.
The evening was a fun and lot
, c si u m h it w ss e cc u s a great ts, lots of fashion!!!
Grazia Editor-in-chief Hilmar Mulder
RED CARPET AWARDS
Powered by L’Oreal Professionnel & Rimmel
As ultimate preparation for the Red carpet Awards all the nominees were invited to the Gift suite where they received treatments and fashion advice, luxurious products, hairstyling and make-up tips by l’Oréal Professional and Rimmel. For Rimmel, Grazia invited readers to turn into the perfect Red Carpet Queen! In a specially designed advertorial, Grazia asked its readers to send in their photos with their best party outfits. A jury composed of Hilmar Mulder, Grazia beauty editor Manon, and Rimmel’s makeup artist Angelique Doppenberg selected the winner, who received a make-over and had the chance to attend the event with a friend. For L’Oréal Professionnel, Grazia launched a promotion in its Red Carpet issue. Readers received a discount for a hair treatment at L’Oréal Professionnel salons and a discount to purchase a home version of the Steampod.
Samsung Galaxy Hangout As part of the communications campaign of the event in cooperation with Samsung, one of the sponsors, Hilmar Mulder joined a live Google hangout session with a group of readers while guests were arriving. In the weeks before the event, Grazia promoted the Samsung Google hangout in the magazine and asked readers to tweet their most pressing fashion matters on Twitter with #starttheconversation and #grazia_nl. Seven readers who asked the most interesting questions were selected to join from home the live hangout with Hilmar. She took place in a cube of glass that was standing before the entrance of the room. They started the live hangout before the beginning of the event. Hilmar answered their questions and gave fashion advice. All seven readers received a new Samsung phone and of course a Grazia goodiebag for their participation. The whole fashion chat was streamed live towards Grazia website.
ION T A S R E V N O C E H T T #STAR
RED CARPET AWARDS
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Congrats!!!