Greater Green Bay Chamber membership
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embership with the Greater Green Bay Chamber offers a wide array of benefits that resonate differently with each individual member organization. To some, it offers the opportunity to celebrate goals accomplished or initiatives undertaken; to others, it’s a way to give back to the Greater Green Bay community and to participate in a larger community dialogue. Regardless of the reason, the Greater Green Bay Chamber offers members a unique value. Part of the unique value the Chamber brings to members is its role as a community connecting point, a place where conversation is convened, thoughts are shared, ideas developed and opportunities abound. Early in 2021, Allison Rodriguez, new membership manager, and Rick Sense, VP of development and government affairs brainstormed ways to engage our Chamber members in a variety of new and varied programming. Both knew that not all the Chamber’s valued members were participating in the Chamber’s traditional events and hoped to develop new entry-points to involvement within the organization. With this in mind, the Chamber Membership Academy was created to encourage members not fully utilizing Chamber member benefits to more effectively take advantage of the connections the Chamber offered by developing a dialogue convening around different issues of importance to member businesses. The Chamber Membership Academy was launched in May and was quickly overwhelmed with member suggestions as to topics the Academy ought to tackle within the group. As discussion evolved and participants became more comfortable with each other, conversation deepened and personal bonds grew. The Chamber Membership Academy participants have developed a level of camaraderie and trust between each other rarely seen in today’s business setting. Rodriguez said, “I consider our Chamber Membership Academy a success and I believe that I am witnessing more interest in Greater Green Bay Chamber membership than ever before. I credit some of this interest to the advent of new member retention programs like our Chamber Membership Academy. We are truly listening to our members and working on their behalf to design programs and opportunities to meet their personal and business needs.” If you would like to learn more about the Chamber Membership Academy or other aspects of your Chamber membership, please reach out to Allison Rodriguez at arodriguez@greatergbc.org.
20 Collective IMPACT | Fall 2021
