Group Tour Media 2024 Media Kit

A MESSAGE FROM THE PUBLISHER

The group tourism market in the United States alone is expected to surpass $10 billion this year, and conservative estimates point to a global market that is upwards of 15x that size.

While quantifying the exact amount group travel accounts for within the domestic and global tourism sectors is near-impossible, one thing is certain: This is a BOOMING market that continues to grow at double-digit rates.

The single best way to capture your share? Group Tour magazine.

Consider: Our 12,500 tour operators and planners average over 400,000 group tours annually, with each trip averaging 5 nights! That’s PURCHASING POWER! Capture your share of this actively booking audience by placing your marketing message among the most authoritative editorial coverage in print and online.

68% of the time, readers take action after seeing an ad in Group Tour magazine Industry standard is <50%

Within this media kit, you’ll find details on how to best reach these tour planners both in print and online.

Gain the trust of those who trust us, and let us help you capture your share of this amazing market today!

Average recall for ads seen in Group Tour magazine 73% 50% Industry Standard

Group Tour Magazine

Tammy Galvin Publisher

OUR REACH

400,000+ TOTAL TRIPS planned by Group Tour magazine readers annually

24,000 PER PRINT + DIGITAL EDITION

WHERE GROUPS ARE GOING

95% of readers actively plan trips to the U.S.

55% of readers actively plan trips to Canada

52% of readers actively plan trips to other international destinations

5 NIGHTS PER TRIP

Total Economic Impact (on average)

Tour Operators / 7,354

Group Travel Agents / 3,239 Group Leaders / 1,701 Bank Clubs / 206

TYPES OF TRIPS PLANNED

Cultural tours

Trips to festivals

Adventure tours

Cruises

Literature tours

Gaming trips

TRIPS 14

PLANNED 11

8 GROUP LEADERS BANK CLUBS TRAVEL AGENTS TOUR OPERATORS

BUYING MEMBERS

97% of Group Tour magazine readers decide where to go, where to stay, and where to eat, according to Signet Research Inc.

Shopping trips

Culinary tours

Religious tours

Historical tours

Military tours

Haunted tours

Eco-conscious tours

Arts + Entertainment Museums

Architectural Tours

3x THE AUTHORITY

2024 PRINT EDITORIAL CALENDAR

Group Tour magazine connects the decision-makers within the group travel industry to suppliers. Published in print four times annually, each issue is geographically balanced with destination and attraction ideas that inspire group travel itineraries throughout the United States, Canada, and the world. When crafting content, Group Tour magazine’s experienced editors carefully assess travel trends and tour locations that serve as catalysts for wanderlust.

EDITORIAL FEBRUARY

National Features Industry Outlook

Stress Matters: Staying Healthy On and Off the Road

MAY

All in the Family: Tips for Planning Multigenerational Tours

Accidents Happen: Handling the Unexpected

AUGUST

Stranger Things: Encouraging Group Bonding and Breaking the Ice

Bus Business: Motorcoach Technology and Trends

Midwest Region

Special Section State Spotlight

Northeast Region

Special Section State Spotlight

Southeast Region

Special Section State Spotlight

West Region

Special Section State Spotlight

Special Advertising Section

Urban Adventure

Indiana, Illinois

Sports Cities

New Jersey

Historic Main Streets

Kentucky, Louisiana

Ecotourism

Colorado, Arizona

Food & Drink

State Parks

Ohio, Canada

East Coast Islands

Pennsylvania, New England

Capital Cities

Virginia, Georgia

Pacific Coast Road Trip

Wyoming, Washington

Shopping & Gaming

NOVEMBER

Are We There Yet? Boredom Busters for the Motorcoach

Make the Most of Your Next Trade Show + Trade Show Calendar

Agritourism

Tennessee, Michigan, Iowa

Eclectic Neighborhoods

Maryland & D.C.

Haunted and Supernatural Sites

Missouri, Alabama

Western Flavors

California, Nebraska

Arts & Entertainment,

Outdoor Excursions & Sightseeing

Cultural Hot Spots

Wisconsin, Minnesota

Theater

New York

National Parks

North Carolina, Florida

Bucket List Destinations

Texas, Oklahoma

Museums

INTEGRATED PACKAGES

BRONZE

INTEGRATED MEDIA PROGRAM

$5,000 NET ($6,960 Value)

• Two-time, 1/4 page print ad

• Run of Site web ad (three months)

• Enewsletter leaderboard

$8,000 NET ($12,490 Value)

• Four-time, 1/4 page print ad

• Run of Site web ad (six months)

• Enewsletter leaderboard

SILVER INTEGRATED MEDIA

$9,000 NET ($13,030 Value)

• Two-time, 1/2 page print ad

• Sponsored editorial

PROGRAM

• Run of Site web ad (three months)

• Enewsletter leaderboard

$14,000 NET ($20,270 Value)

• Four-time, 1/2 page print ad

• Sponsored editorial

• Run of Site web ad (six months)

• Enewsletter leaderboard

GOLD INTEGRATED MEDIA PROGRAM

$16,000 NET ($20,070 Value)

• Two-time, full page print ad

• Bronze OnTarget*

• Sponsored editorial

• Run of Site web ad (six months)

$26,000 NET ($32,960 Value)

• Four-time, full page print ad

• Silver OnTarget*

• Sponsored editorial

• Run of Site web ad (one year)

ALL PACKAGES INCLUDE:

Integrated packages are available for Group Tour and Group Tour Heritage & History magazines.

Packages are not available in conjunction with Special Editions or Special Sections.

Additional sizing and pricing options are available upon request. Ask your Media Consultant about digital-only packages.

*See page 14 for digital OnTarget package details.

RATES & SPECS

Sizes and Net Rates*

*All prices are net.

PRINT AD SPECS

Group Tour SPACE ARTWORK

February Jan. 3 Jan. 8

May April 3 April 4

August July 1 July 8

November Oct. 9 Oct. 14

File Specifications: Email a print resolution PDF, JPG, TIF, or EPS to gtprint@greenspring.com

• All ads must include high-resolution files (300 dpi placed at 100% size).

• All key text, logos, or images must be at least 3/16” away from the trim on all four sides.

• All Pantone and spot colors must be converted to CMYK (process). Please remember to convert all images from RGB to CMYK.

• For assistance designing your ad, a $50 fee may apply. We are not responsible for color accuracy in files that must be converted.

2024 SPECIAL SECTIONS

Published among the pages of Group Tour magazine, annual special sections focus on noteworthy itinerary themes and experiences. Every partner provides matching editorial that supports their ad.

Sizes and Net Rates

All prices are net.

Outdoor

SIZE 1X

Full Page $4,995

1/2 Page $3,320

1/4 Page $2,225

Food & Drink

Shopping & Gaming

Arts & Entertainment

SHOPPING &GAMING

FEBRUARY

Whet your prospects’ appetites. This special section showcases the very best in unique and memorable food-focused experiences.

The World Food Travel Association estimates food tourism is a more than $150 billion industry.

SPACE: Dec. 21

ARTWORK: Dec. 28

MAY

Gaming and shopping are two of the most sought-after experiences on a group itinerary. This special section is an ideal way to showcase what your destination has to offer to groups of gaming and shopping enthusiasts.

SPACE: March 27

ARTWORK: April 1

AUGUST

Show groups your creative side! This special section is a place to share your destination’s best arts and entertainment options, like live performances, artistic venues, and places where tour guests can express themselves.

SPACE: June 24

ARTWORK: June 27

AUGUST

From adventure sports and whale watching, to observation decks, winery tours, fall foliage, and national parks, this special section brings the best outdoor tour locations to our readers.

SPACE: June 24

ARTWORK: June 27

Museums

Museums

NOVEMBER

Every museum tells a story! From history and science to the arts and the more obscure, this special section is an opportunity to let your museum shine.

SPACE: Oct. 2

ARTWORK: Oct. 7

2024 SPECIAL ANNUAL EDITION

This special edition is inspired by audience feedback; tour planners consistently seek extraordinary historical experiences to add to their itineraries. Group Tour Heritage & History’s editorial and advertisements showcase the very best.

DESTINATION TOPIC EXAMPLES:

Sizes and Net Rates*

All rates shown are for 4-color ads.

All rates are net and in U.S. dollars.

Ad Specs: Email a high-resolution pdf to gtprint@greenspring.com

INTEGRATED MARKETING PLAN INCLUDES:

PRINT AD: Showcase your destination in high-quality glossy print

DIGITAL EDITION LINK: Planners can visit your website from the digital edition

DEADLINES

SPACE: March 26

ARTWORK: March 29

PUBLISHES: April 22

Polybagged with May Group Tour magazine

DIGITAL EDITION OPPORTUNITIES

Extend your reach with these interactive marketing opportunities found only within each digital edition of Group Tour magazine!

DIGITAL EDITION SPONSORSHIP | $3,000 NET

• Includes a dedicated sponsored eblast (including only your ad units) to our group tour planners, promoting the release of the digital edition

• A full page ad opposite the cover of the digital edition

• Share of Voice top and bottom leaderboards and left and right skyscrapers ads to appear throughout the digital edition

• ONLY ONE AVAILABLE per digital edition!

SHARE OF VOICE DIGITAL EDITION ADS | $1,500 NET

• Share of Voice top and bottom leaderboards and left and right skyscrapers ads to appear throughout the digital edition

• Up to five clients maximum per digital edition

VIDEO ENHANCED AD | $500 NET

• Add video to your print ad to make it stand out!

• Must be advertising in the print edition to be included

BELLY BAND | $1,000 NET

• Make sure every visitor to our digital edition sees YOUR message!

• Must be advertising in the print edition to be included

• ONLY ONE AVAILABLE per digital edition!

SPONSORED ONLINE EDITORIAL

AN ONLINE, MULTIPLATFORM APPROACH TO EDITORIAL

Leave your content creation to the experts. Our team of editors will coordinate and craft a grouptourmagazine.com article, Q&A, or itinerary about your attraction or destination that commands attention.

NET COST: $3,400

WHAT’S INCLUDED?

• A 400-word article, Q&A, or itinerary coordinated and crafted by Group Tour magazine’s editorial team

• An external link to your website, and an internal link to your Supplier Profile

• An exclusive sponsored email that features your article or itinerary, delivered to Group Tour magazine’s digital audience

• Inclusion in our weekly newsletter (see page 12)

•Your article is promoted with a sharable Facebook post (1x)

@grouptourmagazine

ENEWSLETTER

Stay top-of-mind by being top-of-inbox. Pair your message and link with grouptourmagazine.com content that is opened and clicked by active tour planners.

ENEWSLETTER

Grouptourmagazine.com is consistently updated with new editorial content. In our weekly newsletter, your message is seen among the latest website content as tour planners seek group-friendly travel inspiration.

Leaderboard | $750 Net

Medium Rectangle | $250 Net

Featured Partner | $200 Net

Leaderboards must be 728x90 pixels.

Medium Rectangles must be 300x250 pixels.

Featured Partners include a 300x200 pixel photo and up to 50 words of copy. Please email your ad in a JPG or GIF format to: gtdigital@greenspring.com

WEBSITE

Advertising on a website dedicated to tour planning information puts you in front of active travel planners. Grouptourmagazine.com connects you with the most active tour planners while they research and build their itineraries.

Net Rates:

RUN OF SITE

(Sizes in pixels: 728x90, 300x50, 300x250, 300x600, and 970x250)

Monthly $500

Annually $5,000

SUPPLIER PROFILE/WEB LISTING

1-Year $750

Activate your Supplier Profile and be searchable to active tour planners. Email your Media Consultant (page 21) for more information.

Email high-resolution JPEGs to: gtdigital@greenspring.com

File size cannot exceed 72k.

Top Pages: Home Get Inspired News

ONTARGET PACKAGES

Optimize your online presence with OnTarget, Group Tour magazine’s specialized programatic advertising program, aimed at keeping your organization in front of our loyal audience everywhere they go online! We deliver your digital ads to our audience on their desktops, mobile devices, iPads, you name it. Your ads follow their digital footprints!

PACKAGES

BRONZE

Total spend: $3,000

Includes:

Device ID Address Match: 120,000 Impressions

SILVER

Total spend: $5,600

Includes:

Device ID Address Match:

140,000 Impressions

Dominant Display:

271,091 Impressions

GOLD

Total spend: $8,000

Includes:

Device ID Address Match: 160,000 Impressions

Dominant Display:

331,182 Impressions

Every campaign is actively monitored by a digital specialist to improve results and includes a web-based dashboard to watch your impressions grow in real-time.

271 Guaranteed Clicks

331 Guaranteed Clicks

2x Custom E-blast:

32,499 sends per E-blast

*Gold package is also available with social media for an additional $2,428.

AUDIENCE POWER

Every electronic device has a unique device ID number. By mapping our print readership’s physical address into the digital world (called GeoFencing), we can discover the device ID of all the devices that are associated with those addresses (Device ID capture). This information allows you to advertise directly to our complete print readership on all of their electronic devices. This is first-party data only available through us!

Programmatic Display is designed to boost any business seeking to get their message in front of their target market, any place at any time. We’ve created a model of our print audience’s professional online activity and use that model to deliver your online display ads to those whose activity is similar (i.e.: visits similar websites, watches similar videos, etc.) across all platforms, desktops, and devices.

By combining the two tactics above, we are able to offer you total market coverage with the Silver and Gold packages. We do this by putting your online display ads in front of not only our entire print audience but also a look-a-like audience which captures tour planners who aren’t currently a print subscriber but whose online activity is similar and therefore are potential customers worthy of seeing your message.

ONTARGET PACKAGES

Specifications

WEBSITE URL

1 active link to direct tour planners

PROGAMMATIC ADS

320x50 300x50

300x250 728x90

160x600 300x600

SUPPORTED AD FORMATS

• GIF, PNG, or JPG image files

• 3rd Party Ad Tags from approved ad servers (HTML or raw JavaScript)

• HTML5

NOTE: We strongly recommend using a GIF or JPG, as these return the best CTR—there is less delay for materials to load.

SOCIAL AD

REQUIRED FACEBOOK SPECIFICATIONS

• 1080 x 1080 Image

• Body (Ad) Text – this goes at the top of your ad. 125 character limit, including spaces

• Headline – This goes under the image in bold. 25 character limit, including spaces

• Description – This goes under the headline. 30 character limit, including spaces

• Display Link (optional) – This will be the URL be displayed under your description (simpler is best)

SUPPORTED AD FORMATS

• JPG or PNG image files

• Maximum file size 30 MB

• The image must contain little to no text

Please email all materials to: gtdigital@greenspring.com

TARGETED EMAIL MARKETING CAMPAIGN

Reach new customers by leveraging the advanced targeting that email marketing provides. Despite the almost constant onslaught of marketing messages we all receive, everyone still takes what shows up in their inbox very seriously, so what better way than to share your customized message in a dedicated eblast? Email marketing still gets very high engagement levels, and with Group Tour’s turnkey process for not only creating the Eblast for you, but also helping you identify the EXACT audience you want to reach, we remove the hassle!

PLEASE SUPPLY:

• Creative

• .html* or

• a completed image (at least 600 px wide) or

• we can design the e-blast for you from one of our templates (see specs below)

• Subject line. We recommend a 60 character limit for the subject line.

*Note if you supply .html we cannot troubleshoot coding issues. Please do not include unsubscribe information or .html which use iframes.

TO HAVE YOUR E-BLAST BUILT BY OUR TEAM, PLEASE SEND:

• Photos: Up to 6 photos (at least 600px wide at 72 dpi)

• Logo: Supply as .JPG, .PNG, .TIF, .PDF or .EPS

• Message: Up to 300 words. Include a headline and a call to action

• Contact info: Phone, website, email, etc.

• Links: Provide URLs for all hyperlinks

COST

Up to 32,499: $682.50

32,500-49,999 Emails: $21 CPM

*For any campaigns over 50,000, please contact your sales rep.

Standard Redeploy to opens/clicks (less than 25,000 sends): $550

Standard Redeploy to opens/clicks (more than 25,000 sends): refer to CPM

Materials are due at least two weeks prior to the publish date for email setup and proofing. If materials are not submitted in time, we cannot guarantee the publish date and may need to reschedule. Send all materials to gtdigital@greenspring.com.

CONTENT MARKETING & CUSTOM PUBLISHING

Agencies specialize in copywriting. Public relations firms create generic news or press releases aimed at the masses. Our team of award-winning journalists tells stories that incite action and emotion, creating meaningful and lasting relationships between our clients and their intended audiences. Whether the medium of choice is print, digital, or video, we’ve amassed the greatest breadth of clients who, like us, believe that content matters.

DON’T TAKE OUR WORD FOR IT. TAKE THEIRS.

Sample of our clients:

ABOUT GREENSPRING MEDIA

FOUNDED IN 1967, GREENSPRING MEDIA IS THE OLDEST CITY REGIONAL PUBLISHING COMPANY IN MINNESOTA.

Built on the Minnesota Monthly foundation, the company has grown exponentially over the past five decades to include the award-winning Midwest Home magazine, as well as, the nationally and internationally distributed Group Tour magazine and Meetings + Events magazines. Greenspring Media also produces market-leading events that bring national and local clients face-to-face with their customers along with a full suite of digital, face-to-face, and custom publishing and content marketing products and services.

In 2013, Greenspring Media was purchased by Detroit-based Hour Media, the country’s preeminent publisher of city regional magazines. Consequently, Greenspring’s quality, pricing, and command of customer service is unsurpassed with our printing partners, enabling us to stay ultra-competitive when others in our industry are constantly raising rates. We print almost 18 million magazines annually, more than 130 titles, and more than 30,000 pages for nine distinct business units.

In addition to the hyper-local expertise our business partners gain from working with us, Greenspring Media is uniquely positioned to offer a vast network of sister publications and digital properties also owned by our privately held parent company.

LET

US GET TO WORK. FOR YOU.

MEDIA CONSULTANTS

MEET THE SALES TEAM

JIM HOLTHAUS

616-283-1816

jimh@greenspring.com

ALAN LININGER

717-778-8056

alan@greenspring.com

AIMEE SMITH

717-668-2720

aimee@greenspring.com

GREG JONES

859-327-6417

greg@greenspring.com

DON’T JUST TAKE OUR WORD FOR IT, TAKE THEIRS: JUST A FEW OF OUR PARTNERS