Michigan Meetings + Events Winter 2020 by Greenspring Media

M E E T I N G S M A G S . C O M // W I N T E R 2 0 2 0

SHINING

Lansing is hustling and bustling with activity for attendees

City

BETTER SAFE Pro tips on planning for the worst

Get the facts on serving cannabis at events

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Connect + Collaborate A restored landmark in the heart of downtown, The Westin Book Cadillac Detroit provides an energized setting for meetings and events of all sizes. Across over 35,000 square feet of flexible meeting space, this historic hotel offers 20 versatile venues that can accommodate up to 800 attendees. These dynamic spaces are enhanced by state-of-the-art technology, locally sourced catering and thoughtful service. In addition, 435 guestrooms and suites have been smartly designed to help guests recharge at the end of a productive day.

THE WESTIN BOOK CADILLAC DETROIT

1114 Washington Boulevard Detroit, MI 48226 United States T +1 313.442.1600 marriott.com/dtwcw

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T:792 pt

B:810 pt

Ann Arbor has always attracted big thinkers and inspired big ideas. With extraordinary meeting spaces, an exciting culinary scene, a walkable downtown and a knowledgeable staff to guide you every step of the way, Ann Arbor is an ideal destination for meetings.

Learn more at AnnArbor.org/meetings

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Winter 2020 MICHIGAN MEETINGS + EVENTS MAGAZINE: IN THIS ISSUE

STEVEN A . ADELMAN Expert in safety and security at live events, head of the Adelman Law Group, PLLC and vice president of the Event Safety Alliance

FEATURE

What Could Go Wrong?

Emergency management experts, local planners and law enforcement professionals talk tips, tools and top-of-mind concepts to keep events safe and running smoothly. EVETTE PITTMAN Supervisor of the Office of Special Events for the City of Grand Rapids

MIM+E

By Megan Gosch

DEPARTMENTS 18 EVENT PROFILE ILEA Detroit discusses ways to incorporate cannabis at events. By Kassidy Tarala 20 DESTINATION Lansing is a central player in hosting groups in Michigan. By Kassidy Tarala

48 PEOPLE PROFILE The industry reflects on Jack Schripsema’s contributions in light of his retirement. By Megan Gosch

P H OTO S : T R U M P I E P H OTO G R A P H Y

We all know planners are busy and no one has spare time on their hands, but for [contingency planning] you make time. You find a way to carve out those hours. It’s one of the most important parts of the process and you need to hit the ground running as soon as possible.

At their events, planners are in a unique role in that they are the most knowledgeable person in the room. They are the experts in their circumstances.

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P H OTO S : T R U M P I E P H OTO G R A P H Y

Southwest Michigan's Premiere Destination

MEETINGS WITH A VIEW Eliminate the stress of catering with all catering provided in house. Our Chefs create a culinary experience sure to please every palate.

Over 9,500 square feet of meeting space overlooking the harbor 92 luxurious resort-style lodging rooms with balconies Outdoor event space on the harbor Coffee shop & full-service spa Advance audio and visual capabilities

800 Whitwam Drive, St. Joseph MI 49085 InnAtHarborShores.com

For pricing & information MIMEWI20_Book.indb 3

Events@InnAtharborShores.com (269)983-1111

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Winter

2020 MEETING NOTES 9 SELF-SERVE Two companies bring the bar to hotel rooms. By Kassidy Tarala

10 TIPS FROM A PRO How to integrate social media at an event. By Dave Serino

11 NEW HOTEL SPOTLIGHT Get to know the St. Clair Inn, a Tribute Portfolio Hotel.

By Dinneen Graff

12 VENUE SPOTLIGHT Masonic Temple gets a refresh. By Dinneen Graff 14 TEAM-BUILDING ACTIVITY Bon Bon Bon brings groups together through chocolate. By Dinneen Graff

16 SIGNATURE DRINK Planter’s Punch, courtesy of

16 RESTAURANT RECOMMENDATION Max’s South Seas Hideaway is an exotic getaway in Grand Rapids.

INDUSTRY UPDATE 34 INFOGRAPHIC CWT Meetings & Events’ 2020 Future Trends Report projects growth in the industry. Cou r t es y of C W T

ON THE COVER

Downtown Lansing at night. Photo by James Lenon

36 REGIONAL NEWS What’s happening in the local industry. Compiled by Morgan Halaska

46 SNAPSHOTS Photos from Destination Michigan Showcase

MIM+E

P H OTO S : M A LCO L M C R OW T H E R S ; M I C H E L L E G E R A R D ; B M AC I M AG E .CO M

Max’s South Seas Hideaway

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P H OTO S : M A LCO L M C R OW T H E R S ; M I C H E L L E G E R A R D ; B M AC I M AG E .CO M

CHECK IN

CHECK OUT

CONVENTIONS, MEETINGS, AND CORPORATE RETREATS MEET COCKTAILS, MUSIC, CULTURE, AND EATS. Find it all in the Hotel District. Check in to one of our uniquely spirited hotels — each offering a different vibe, style, flavor, and focus to fit your meeting needs, wants, and gotta-have-its. Check out the surrounding area and you’ll be amazed by the sheer number of ways to enjoy the city, whatever it is; museums, music, art, theater, a proper cocktail, fine-dining, or fun dining. Your meeting destination mystery, solved. Call us, let’s plan. AC Hotel Grand Rapids Downtown Amway Grand Plaza, Curio Collection by Hilton CityFlatsHotel Courtyard Grand Rapids Downtown Holiday Inn Grand Rapids Downtown Homewood Suites by Hilton Grand Rapids Downtown Hyatt Place Grand Rapids/Downtown JW Marriott Grand Rapids

hoteldistrictgr.com | @hoteldistrictgr | 616.776.6400 MI.MEETINGSMAGS.COM

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MIM+E

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Mid-Winter Symposium

WINTER 2020

mi.meetingsmags.com

MANAGING EDITOR SENIOR EDITOR ASSOCIATE EDITOR DIGITAL CONTENT EDITOR CONTRIBUTING WRITERS EDITORIAL INTERNS

& Annual Silent Auction

Tuesday, February 18, 2020

Morgan Halaska Megan Gosch Kassidy Tarala Julianna Fazio Dave Serino Hannah Cullen, Dinneen Graff

Radisson Plaza Hotel & Suites Kalamazoo, MI

EDITORIAL ADVISORY BOARD

Traci Bahlman, Holiday Market Catering • Greg DeSandy, TCF Center Larisa Draves, Draves & Associates • Carol Galle, CMP, Special D Events Lyn Gleasure, Bedrock Detroit • Janet Korn, Experience Grand Rapids John Kuithe, Hospitality Specialists • David C. McKnight, Emerald City Designs Kat Paye, National Cherry Festival • Kelly Woo, Special D Events DESIGN DIRECTOR ART DIRECTORS PRODUCTION DIRECTOR PROJECT COORDINATOR

Topic:

Inclusive Meetings & Events

Courtney Nielsen Traci Zellmann, Taylor Kilgore, Olivia Curti Dianne Talmage Brittni Dye

CIRCULATION DIRECTOR

Jeremy Wieland

ACCOUNTS PAYABLE CREDIT MANAGER ACCOUNTS RECEIVABLE SPECIALIST

Leanne Warzeka April McCauley Jared Lawson

WEB DEVELOPMENT MANAGER WEB ADVERTISING COORDINATOR

Featuring Speaker:

Rosemarie Rossetti, Ph.D

For complete details, to sponsor the symposium or donate to the silent auction go to mpiweb.org/Michigan

Sandy Powell Angela Beissel

ASSOCIATE PUBLISHER– NATIONAL SALES Laurie Burger 586.416.4195 laurieburger@comcast.net

California Meetings + Events • 303.617.0548 Colorado Meetings + Events • 303.617.0548 Illinois Meetings + Events • 312.755.1133 Minnesota Meetings + Events • 612.548.3148 Mountain Meetings • 303.617.0548 Northeast Meetings + Events • 586.416.4195 Northwest Meetings + Events • 253.732.7133 Texas Meetings + Events • 469.264.7657

Impactful. Regional.

AFFORDABLE.

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Get your business in front of meeting and event professionals.

Michigan Meetings + Events accepts no responsibility for unsolicited manuscripts or artwork; they will not be returned unless accompanied by a stamped, self-addressed envelope.

SPREAD THE WORD

marketing Get an inside look at the events (37) strategy behind 5 annual

and Industry pros share tips events (45) for planning charitable

MICHIGAN MEETINGS + EVENTS // SPRING 2019

SUMMER 2019 + EVENTS // MICHIGAN MEETINGS

T IGE R OA K M E D I A

FUN IN FUNDRAISING best practices

MASTER MARKETERS

CVBs work tirelessly to attract visitors and events to the state (43)

MEETINGSMAG

B E S T

R 3 1 C AT E G O

2019 S . C O M // F A L L

Printed in the U.S.A.

// S P R I N G 2 0 1 9

SMOOTH SAILING

PLANNING & PREPARATION MAKE MICHIGAN’S BIGGEST ANNUAL EVENTS GO OFF WITHOUT A HITCH (34)

Lakeside Locale BOYNE COUNTRY BOASTS A CONVENIENT

AND QUAINT LOCATION (30)

MI.MEETINGSMAGS.COM

2 0 1 9

Event/Festival, more

Distillery and

GS.COM

900 South Third St., Minneapolis, MN 55415 Phone: 612.548.3180 Fax: 612.548.3181

O F

Best I E S including

Venue, College/University

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R. Craig Bednar Bill Nelson Susan Isay Jim Younger

GATHER IN GAYLORD

This urban-woodsy, up-north town caters to groups (30)

MEETINGSMAGS.COM

LIFETIME ACHIEVEMENT HONOREE B JOHN LAM veterans Plus six industry join the and rising stars Fame MIM+E Hall of

FOUNDER & CEO CHIEF FINANCIAL OFFICER VICE PRESIDENT OF DEVELOPMENT DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT

OUT & ABOUT

F&B tours take guests around town (26)

MERRY & BRIGHT

to Find the perfect venue host a festive fete (24)

Coming Next Issue: DESTINATION » ANN ARBOR FEATURE » ZOOS, AQUARIUMS AND GARDENS

LAURIE BURGER 586.416.4195 laurie.burger@tigeroak.com

MI.MEETINGSMAGS.COM

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THE ALL-NEW

25,000 square feet of remodeled space State-of-the-art Crestron® sound system Vibrant “lake effect” design theme New air walls and LED lighting Private meeting planner office All-new digital signage

MEETINGS MODERNIZED New look, long history. For over 30 years, Governors’ Hall at Grand Traverse Resort and Spa has been Northern Michigan’s premier meeting destination. Newly renovated with updates to technology, services, and design—along with a brand-new meeting planner office—Governors’ Hall is ready for the future. See the transformation at grandtraverseresort.com/governorshall.

MIM+E

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Owned and Operated by the Grand Traverse Band of Ottawa and Chippewa Indians

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PRODUCTS, PLACES & INSPIRATION

Meeting Notes TIPS FROM A PRO 10

VENUE SPOTLIGHT

BYO BARTENDER

In-hotel wine, beer and cocktail taps are bringing the bar right to your room. The hotel bar is a fun, convenient option to unwind after a long day of meetings, but with companies like Plum Wine and PourMyBeer, hotels are now taking it one step further: They’re bringing the bar to your room. That’s right—throw on that plush robe and slippers because you no longer need to leave the room to get a drink.

P H OTO S : P LU M W I N E ; P O U R M Y B E E R

Plum Wine

Since opening its first in-room taps in 2018 at the Four Seasons in Silicon Valley, Plum Wine has been bringing wine, beer and spirits to guests’ rooms in 22 hotels across the United States. The Plum amenity houses up to two bottles of wine that can be preserved for up to 90 days using argon gas. “Similar to a Nespresso machine, when a guest wants a glass of wine or spirit in the convenience of their hotel room, they just press a button,” says founder David Koretz. Koretz says meetings and events planners can customize Plum to their attendees’ liking by offering a unique experience to sample many local wines and pair them with the hotel’s menu. “It’s all about exceeding guest expectations. Guests today aren’t just looking for a bed to sleep in; rather, they crave an experience that allows them to indulge and feel catered to. They crave an experience that exceeds what they can get at home,” Koretz says.

TEAM-BUILDING ACTIVITY

SIGNATURE DRINK

A Plum canister, which serves more than 1,000 pours, uses cloud and artificial intelligence to identify the label of a bottle of wine, beer or spirit, and it automatically sets the perfect temperature for each bottle.

PourMyBeer

With self-pour taps in hotel lobbies across the United States and Canada, PourMyBeer offers guests the opportunity the pour their own wine, beer, kombucha or cold brew and bring it back to their rooms. “Guests can use their room key to get a beverage of their choice any time they want and pour it by the ounce. For example, some hotels can have bars only open for a few hours a day, limiting their beverage sales. This is not an issue with self-pour technology, which allows the guest to access the beverages around the clock,” says Tana Rulkova, marketing manager. PourMyBeer allows guests to access only two drinks at a time, but if a guest requests more, hotel staff can give their keycard access to two more. Though PourMyBeer has the capability to install a tap in each individual guest room, Rulkova says it is more cost efficient and lower maintenance for hotels to serve these kegged beverages in a tap located in the lobby for all guests to use. “We want to offer an easy-to-deploy mobile dispense solution to hotels that they can activate for events or just everyday use in the lobby,” Rulkova says. —Kassidy Tarala

Get Connected PLUM WINE | plum.wine

POURMYBEER | pourmybeer.com

MI.MEETINGSMAGS.COM

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PRODUCTS, PLACES & INSPIRATION

TIPS FROM A PRO»

What’s Trending I

n a recent whitepaper published by American Express called “The Evolving Landscape of Technology in Meetings,” planners and attendees alike noted that the use of social media was important to the success of their event, but we have seen the use of the social media applications like Twitter decline during events over the past few years. Twitter has moved from an open engagement network, where people would exchange information and conduct dialogue publicly. This process would allow everyone in the Twitterverse the ability to observe conversation and join in with others at any time they felt was appropriate. Just about 10 years ago, when I managed my first social media educational conference, Twitter was a huge focal point of the program. We positioned two large projection screens into the event’s main session, where attendees could read comments in real time via a conference hashtag on the “Twitter wall.” It was informative and often entertaining to have attendees share their comments and insight, all while the speaker was delivering their message to the entire crowd. It was a great way to have attendees active and engaged throughout the event. It also provided an opportunity for those actively engaging with content and other event participants to expand their online network and build personal brand. As you may have recently noticed, Twitter has changed into more of a push or distribu-

tion network that features news, sports, current events and information. The openness and freestyle communication that built the network is no longer there, but that doesn’t mean event attendees want to stop communicating with each other during an event. One trend that we have noticed develop during the Twitter evolution is what we call “dark social.” We consider dark social your personal and private network within a network. It is a list of trusted friends, colleagues and associates who share content via a private list or closed group within applications like Facebook, LinkedIn, Messenger, Snapchat or even via text. The messages that are exchanged are done in a trusted environment. But event attendees still consider Twitter and social media an important communication outlet and feedback tool. So, how can we utilize the benefits of these mediums as attendee’s continue to gravitate to the practices of dark social? We would recommend two options. The first is a mobile event app with the ability to include an “activity feed,” which is actually an old school Twitter wall that is self-contained in the application. It will allow attendees to participate in a running commentary about topics being discussed by speakers and panelists. It hits the dark social trend head on, allows the attendees the comfort level to speak among their peers, and also frees up their feed with random hashtagged tweets that some of their followers could deem irrelevant.

Secondly, a closed Facebook or LinkedIn group is another option. Although it may not be as nimble as a mobile app, it will still serve a similar purpose and could provide additional sustainability for post event communication, networking and relationship-building. This would be done through the sharing of information and content that reaches beyond the event. We know that meetings and events will always continue to be successful based on the opportunities provided from our in-person and face-to-face interactions. And social media will play an integral part in events for the immediate future. We just need to commit to continue to follow industry trends and monitor feedback to insure that our programs provide the desired experience for those involved—in person and online.

DAVE SERINO IS THE FOUNDER AND CHIEF STRATEGIST AT TWOSIX DIGITAL AND IS A 30-YEAR VETERAN OF THE TRAVEL, TOURISM AND HOSPITALITY INDUSTRY. HE HAS HELD MARKETING POSITIONS IN HOTELS, RESORTS AND CONVENTION AND VISITORS BUREAUS, ALONG WITH LAUNCHING TWO STARTUP VENTURES AND A NATIONAL SOCIAL MEDIA EDUCATIONAL CONFERENCE. HE ALSO DEVELOPED THE FIRST TOURISM-FOCUSED SOCIAL MEDIA MEASUREMENT AND RANKING STUDY TO BENCHMARK THE 50 STATE TOURISM OFFICES. DAVE SERVES ON THE BOARD OF THE WEST MICHIGAN TOURIST ASSOCIATION AND IS A MEMBER OF THE MICHIGAN CRAFT BEVERAGE COUNCIL’S MARKETING COMMITTEE. FOLLOW DAVE ON TWITTER @DAVESERINO FOR MORE INSIGHT ON DIGITAL MARKETING.

MIM+E

P H O T O S : I L L U S T R AT I O N B Y O L I V I A C U R T I ( O P P O S I T E ) A N S O N PAV L O V

TIPS ON INTEGRATING SOCIAL MEDIA USAGE AT EVENTS. B Y D A V E S E R I N O

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P H O T O S : I L L U S T R AT I O N B Y O L I V I A C U R T I ( O P P O S I T E ) A N S O N PAV L O V

TECH»

NEW HOTEL SPOTLIGHT»

AIN’T NO PARTY LIKE A VR PARTY GLOBAL DMC PARTNERS IS TEAMING UP WITH BALTI VIRTUAL IN NEW AR/ VR OFFERING. BY K A SSIDY TA R A L A Global DMC Partners is bringing on Balti Virtual as one of its strategic alliances to provide a brand-new AR/ VR program for meeting and event planner clients. To launch this partnership, Global DMC Partners is debuting its new AR brand mascot, Global Girl or G.G. By downloading the free AppAR8 app from the iTunes app store or the Google Play store and scanning the Global DMC Partners logo, clients can take photos or video with G.G. and experience her repertoire of cultural dances. “The goal of this partnership is to offer something new—augmented and virtual reality event experiences—to our clients around the world,” says Erin Rougeux, Global DMC Partners director of marketing and database management. “Balti Virtual’s capabilities are almost limitless when it comes to creating a custom AR or VR experience—whether it’s a virtual invitation to the event or a live AR event experience that includes a fun photo op.” Global DMC Partners’ alliance with Balti Virtual will allow meeting professionals the opportunity to boost their next events with augmented reality invitations, reality photo ops, augmented 3D agendas, virtual augmented gifts and customized scavenger hunts. “The opportunities are truly endless, so we see VR and AR becoming more and more prominent at events and conferences over the years,” Rougeux says. globaldmcpartners.com

St. Clair Inn Reclaims Historical Fame RECENT RENOVATIONS OFFER PROMISING FUTURE FOR ONE OF MICHIGAN’S MOST ACCLAIMED TRAVEL DESTINATIONS. B Y D I N N E E N G R A F F

A proud symbol of southeast Michigan’s authentic charm, the St. Clair Inn plans to reopen its doors in 2020 following a multimillion-dollar renovation. Listed on the National Register of Historic Places in 1995, the renovation pays tribute to the hotel’s historic beginnings while breathing new life into its future as a hospitality icon. The ownership team plans to honor the values of the St. Clair community by preserving the building’s original historic structures. “The Inn set the bar for every hospitality establishment in the region. It drew business and tourism customers from the Metro Detroit region and worldwide,” says Bill Kauffman, project manager of Grindstone Strategies. “The current owners recognized the economic and social potential for the community and southeast Michigan region if the Inn’s former glory was restored.” The Inn will boast more than 34,000 square feet of indoor/outdoor event space, including a 3,880-square-foot ballroom overlooking the St. Clair River and Lake Ontario. Equipped with fully customizable, state-of-the-art technology, groups sized anywhere from 8-400 people are invited to take advantage of the variety of venue options for weddings, ceremonies and more. Seven on-site restaurants and lounges will accompany the new and improved event spaces, where guests will find locally sourced products, artfully crafted menus and signature cocktails.

Get Connected

ST. CLAIR INN 765.551.9806 | stclairinn.com

MI.MEETINGSMAGS.COM

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PRODUCTS, PLACES & INSPIRATION

VENUE SPOTLIGHT»

HISTORY REFRESH

BY DINNEEN GR AFF

housands of people came together for the 1926 grand opening ceremony of the Masonic Temple; years later, the iconic building continues to stand as an invaluable piece of Detroit’s history. Complex, elegant and a story of its own, the 96-year-old building has recently undergone a multimillion-dollar renovation, expected to be complete by the end of the year. Stunning bronze metal elevator doors, a new floor medallion and an upgraded front entry space are just a few of the Main Lobby renovations guests can expect to be greeted with upon arrival. “A building as complex as this one, with its various uses and layers of historic fabric, is in a constant state of active preservation,” says project manager Dawn Bilobran. The 550,000-square-foot building proudly offers groups of any size a variety of creative and effective venues for concerts, corporate meetings, plays, movies and photo productions, conferences, seminars, and parties. One of the building’s most iconic facilities, the Crystal Ballroom, underwent updates to its wood flooring and décor. As Michigan’s largest ballroom, the elegant space can accommodate up to 550 people for weddings, banquets and meetings of all kinds. Food service, music, and customizable sound and lighting allow guests an unmatched opportunity to bring their event visions to life. After years of unforgettable concerts, the Masonic Temple Theatre stage underwent resurfacing, with additional renovations to a number of the 4,650 seating options. The 54,000-square-foot theater stands as the largest in Michigan, and continues to carry out its reputation as a world-renowned destination for showcasing talent.

Get Connected THE MASONIC TEMPLE themasonic.com 313.832.7100

MIM+E

A P H OTO S : M A S O N I C T E M P L E

A DETROIT LANDMARK PRESERVES ITS HISTORICAL ROOTS THROUGH RECENT RENOVATIONS.

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F t e a g p t

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P H OTO S : M A S O N I C T E M P L E

AN EXTRAORDINARY EVENT EXPERIENCE Frederik Meijer Gardens & Sculpture Park is a top cultural destination in the nation—and an extraordinary place for your next event. With a 158-acre campus showcasing our incredible gardens and internationally acclaimed sculpture park, Meijer Gardens is an award-winning venue that will leave a lasting impression on your guests.

We offer flexible indoor event spaces and unique outdoor spaces. Our entire facility is available for an exclusive affair or an intimate dinner. In addition to complimentary admission to open exhibitions and garden areas during your event, you’ll enjoy: • Free, convenient parking on site. • Professional event coordinating services to guide you effortlessly through the planning process. • State-of-the-art AV equipment and certified technician services. • Creative in-house catering or choose from our select list of premier caterers. • Special corporate discounts ranging from 5% to 15% off room rental charges.

LEARN MORE AT MEIJERGARDENS.ORG/HOST OR CALL 616-975-3146. 1000 East Beltline Avenue NE, Grand Rapids, MI 49525 | MeijerGardens.org | @MeijerGardens | #MeijerGardens MI.MEETINGSMAGS.COM

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PRODUCTS, PLACES & INSPIRATION

TEAM-BUILDING ACTIVITY»

BEYOND THE BON

DETROIT NATIVE CHOCOLATE SHOP INVITES CUSTOMERS BEHIND THE SCENES OF ITS UNIQUE PRODUCTION PROCESS. B Y D I N N E E N G R A F F part science aspect of making Bon chocolates. Inspired by her customers’ fascination, Clark formally introduced two workshops open to all customers: The Manufacturing Experience and Bon Bon Bon Making Workshop. “We realized it was these things that we take for granted, and no longer see as captivating as they were when we first learned about them really are to people who have never experienced them,” says Clark. For a lighter, more general overview of the Bon manufacturing process, customers can enjoy a tour of the behind the scenes action during the Manufacturing Experience. Here, you’ll get a brief overview of Bon Bon Bon’s history, paired with the opportunity to make and hand package your very own custom Bons to take home. Recommended to come with an appetite for chocolate, this experience is perfect for anyone looking for a glimpse into what goes on beyond the Bon. “Especially in Detroit, we have so many people who work in the manufacturing world. It’s where we are from which makes it cool to give people an opportunity to participate in that. At the end, it’s great to see how excited they get to

take their products home,” says Clark. For those who are looking for more of a challenge, the Bon Bon Bon making Workshop allows you to design, create, and package your very own Bons. Guests master the unique techniques that go into the making of the chocolates, crafting fillings and following original Bon Bon Bon recipes to recreate some of their very own flavors. At the end, guests leave with a dozen delicious Bons to share (or not share) with friends and family. Clark finds that guests and teams develop a newfound respect for each other after leaving these workshops. “It involves such a weird set of skills,” she says. “People can be thrown into a totally different situation and leave as a team feeling respectful of people's inherent talents, rather than the talents that they have to use in the workplace every day.” Perfect for groups of up to 20 people, both workshops allow groups to customize their Bon flavors in advance, ensuring the most delicious experience possible.

Get Connected

BON BON BON bonbonbon.com | 313.316.1430

P H OTO S : M I C H E L L E G E R A R D

When Alex Clark first opened Bon Bon Bon in 2014, Detroit, Michigan, was in for a sweet treat. It was inside this intimate factory and storefront that chocolate connoisseurs were first welcomed to come together and experience not only delicious chocolate but also the fascinating French techniques that go into the making of these chocolates. The techniques speak for themselves, as Bon Bon Bon aims to spend less time and effort on extrinsic things like packaging and marketing, and more time on perfecting their flavors. Clark soon came to find that customers were equally invested in both the artistry and execution behind the making of these delicious treats. After having been asked by customers on numerous occasions to go behind the scenes and get a firsthand look at the making of Bon chocolates, the shop decided to hold a handful of workshops strictly for its V.I.P customers. As word got out, demand grew as a result of customers’ growing fascination with the Bon making process. Initially thought of as solely an educational experience, Clark soon came to realize that customers were having fun with the part art,

MIM+E

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P H OTO S : M I C H E L L E G E R A R D

Bavarian Inn Lodge

& Conference Center

Experience small town charm with big city results. Conduct your meetings at the Bavarian Inn Lodge where we create enjoyable experiences.

• Conference Rooms for 500 Delegates • 10 Breakout Rooms • Complimentary Wireless Internet • 2 On-Premise Restaurants & Lounges • Nightly Entertainment • 360 Bavarian-Themed Guestrooms • 4 Pools and 2 Water Slides • Walking Distance to Main Street • World Famous Frankenmuth® Chicken Dinners

Located In the Heart of Downtown Frankenmuth

Bavarian Inn Lodge & Conference Center One Covered Bridge Lane, Frankenmuth, MI 48734 frankenmuthmeetings.com • 1-877-213-7664

MI.MEETINGSMAGS.COM

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PRODUCTS, PLACES & INSPIRATION

RESTAURANT RECOMMENDATION»

HIDDEN PARADISE TIKI-THEMED BAR OPENS DOWNTOWN IN GRAND RAPIDS. Max’s South Seas Hideaway—a passion project for owners Mark Sellers, founder of HopCat, Martin Cate and Gecko, a renowned Hawaii-based Tiki and Polynesian artist—opened in October 2019. “Max’s [is] the largest-scale Tiki restaurant to open anywhere in the world in decades, and will put Grand Rapids on the map for ‘Tiki tourists’ and fans around the world,” says Cate. The restaurant will feature Sellers’ collection of midcentury and modern Tiki artifacts and boasts three custom bars, several semiprivate Tiki huts, an intimate dining room and two private dining areas. “When you step inside Max’s, you’ll enter a fantasy world unlike anything previously seen in Grand Rapids,” says Sellers. “Everything from the music, to the service, tropical cocktails, artwork, and gourmet food is being created to transport guests to a place far from their day-to-day life. Our goal is for people to forget the outside world exists, if only for an hour or two.” Cate, who is the restaurant’s bar owner

and expert mixologist, created the cocktail menu. Cate is well-known for co-authoring “Smuggler’s Cove: Exotic Cocktails, Rum, and the Cult of Tiki” with his wife Rebecca; the book won the 2017 James Beard award in the beverage category. Max’s will serve classics like the Mai Tai and Zombie along with specialty cocktails, all of which use fresh tropical fruits and juices, housemade ingredients, top-shelf rums and premium spirits. The gourmet food menu from chef Joseph Peebles will include a classic Pu Pu Platter of shareable Polynesian-inspired appetizers, fresh seafood selections and dry-aged steaks, as well as vegan and vegetarian items. Later this year, Max’s will also open its own ceramic studio where customdesigned Tiki mugs and other ceramic items will be manufactured for sale inside the restaurant and through Max’s online store. A boutique Tiki-themed hotel is also slated to open on the building’s third floor later in 2020. maxstiki.com

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SIGNATURE DRINK»

Planter’s Punch

COURTESY OF BAR MANAGER JEREMY WILLIAMS AND CO-OWNER MARTIN CATE OF MAX’S SOUTH SEAS HIDEAWAY Where it all began—the heart of the exotic cocktail as enjoyed for centuries in Jamaica. One of sour (lime juice), two of sweet (demerara sugar), three of strong (fine Jamaican rum), four of weak (some ice). Plus five of spice to make it nice (allspice and bitters).

DIRECTIONS: Add ice to cocktail shaker and shake vigorously until a thin layer of frost coats the outside of the shaker tin. Strain the cocktail into a highball glass filled with ice or your favorite tiki mug. Garnish with a healthy bouquet of fresh mint, a pineapple frond and a Jamaican flag.

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DEMERARA SIMPLE SYRUP: • 2 cups water • 1 cup Demerara sugar • 3 cups granulated sugar makes 4 cups (32 ounces) DIRECTIONS: Bring the water to a boil in a saucepan over high heat. Add the Demerara sugar and stir until all the sugar is dissolved, about one minute. Add the granulated sugar and stir until dissolved, about one minute. Immediately remove from heat and let cool. Store in a lidded bottle or other sealed container in the refrigerator. The syrup will keep, refrigerated for several weeks.

P H OTO S : B M AC I M AG E .CO M

In a cocktail shaker combine the following ingredients: • 1 oz. freshly squeezed lime juice • 3/4 oz. Demerara simple syrup* • 1/4 oz. St. Elizabeth's Allspice Dram • 3 oz. Appleton Estate 12 Year Old Rare Blend • 2 dashes Angostura Bitters

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pl plea eas su ur re e do doing ing business business

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EVENT PROFILE ILEA DETROIT CANNABIS AT EVENTS

SET THE TABLE AND THE MOOD

P H O T O S : F R E D F E R R I S P H O T O G R A P H Y, F R E D F E R R I S . C O M

ILEA Detroit met in November to discuss the law, facts and options of serving cannabis at events. B Y K A S S I D Y T A R A L A

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Jessica Savaya, Enid Parham aka Chef Sunflower, Thomas M.J. Lavigne, and Melissa Demorest LeDuc

IN 2018, MICHIGAN VOTERS APPROVED A PROPOSAL that allows for the legal licensing, regulation and enforcement of both medical and recreational cannabis use in the state. With this law change comes a variety of cannabis products and culinary options now available at events in Michigan. ILEA Detroit met on Nov. 20, 2019 to discuss these options in its meeting “Cannabis at Events: The Law, The Facts & The Culinary Options.” “Cannabis can have a presence in the dinner entrées and the desserts at an event. One of our panel experts from the event, Chef Sunflower [aka Enid Parham], plans the meals with ‘microdoses’ of cannabis so there is not too much consumed at one time,” says Connie Seibt, event manager and vice president of programs and education, ILEA Detroit. “It should be planned ahead for the type of cannabis to infuse in the foods, i.e. providing a relaxing mood versus high energy. It can also show up in the form of a cannabis bar where guests are able to select the strand/mood they'd want, and then they can choose to smoke it or eat it as an edible.” Other panelists to join Chef Sunflower were Melissa Demorest LeDuc, member of Demo

Law, and Thomas M.J. Lavigne, partner of Cannabis Counsel, who shared what cannabis use in the events industry might look like. “One of our panel experts, Attorney Thomas Lavigne, relayed some information on how [cannabis in the events industry] has looked in other states when working to get the law passed here in Michigan,” Seibt says. “He mentioned that other states such as California had tax rates over 30 percent, so it was very important for them to fight for low taxes here in the retail cannabis market.” As an ILEA organization, Seibt says ILEA Detroit has connections to other ILEA chapters around the country and world that they can turn to for advice on how they’ve incorporated cannabis at events. Another topic discussed

during the Cannabis at Events panel was misconceptions surrounding cannabis use. “Many people think you smoke it and eat it in a brownie and get really high. There are many other ways of using cannabis, and the culinary world is endless and focuses on a very low high; everything is in moderation,” Seibt says. “Cannabis ointments are also used to treat many body ailments, and you can receive the same effect as you would digesting it. Also, smoking [cannabis] has a much lower effect as compared to digesting it. People are interested but feel they have so much to learn.”

Get Connected ILEA DETROIT ileadetroit.com/home

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DESTINATION LANSING

DANCING THROUGH LANSING

The capital of Michigan, Lansing has a bounty of unique venues and team-building opportunities for groups to explore. B Y K A S S I D Y T A R A L A

LANSING ISN’T JUST THE CAPITAL OF MICHIGAN, but it’s also the central hub for the entire state—literally; it’s located within 90 minutes of 90 percent of the state’s population,

The region, which has more than 5,000 hotel rooms, offers a variety of venues and more than 75 dining and nightlife spots within walking distance of Lansing Center, the downtown convention facility. Lansing also boasts a multitude of festivals and events that are great for companion tours and evening entertainment for meeting attendees. "The Greater Lansing area is home to over 20 craft wineries, microbreweries, cider mills and distilleries," says Tracy Padot, vice president of marketing communications for the Greater Lansing Convention and Visitors Bureau (GLCVB). "Most facilities offer tours and tastings for groups making them the perfect option for off-site special events during conventions and meetings.” Padot says Lansing is a popular meeting destination throughout all seasons of the year. The same amenities that make it an appealing

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location in the summer are the same things that draw crowds in during the winter. “In Greater Lansing, group events are important to us and treated as such. Sometimes in a larger destination you can get lost among the crowd,” Padot says. “We were also the first CVB in the state of Michigan to implement a Certified Tourism Ambassador program in 2010. We have over 500 front line hospitality staff trained as Greater Lansing CTA’s ready to serve the visiting public.” Also, Padot notes that many planners don’t realize that the majority of GLCVB’s services are free, making the planning process for a meeting, corporate event or lengthier teambuilding retreat simple and cost effective.

American Fifth Spirits Though Lansing is brimming with large venues and event spaces, American Fifth Spirits

offers a cozy alcove for small to midsized groups. Private bookings of the tasting room are available for groups as well as cocktail classes for team-building. The tasting room, which can accommodate 80 people, can be used for events in conjunction with the newly redecorated barrel room “Our ambiance, location, wonderful staff, and unique cocktail menu make us a prime meeting place in the downtown Lansing area. We work with each guest or client personally to ensure that we deliver the best possible experience and tailor each experience to them,” says General Manager Jessica Reed. Reed says groups often take advantage of American Fifth Spirits’ private cocktail classes for unique team-building opportunities. During these classes, groups are able to become their own bartenders. “It’s a great idea for groups that are a little stressed, need

P H O T O S : M AT T M O H U N D R O (O P P O S I T E ) JA M E S H A E F N E R P H OTO G R A P H Y; H A R L E Y J S E E L E Y; AMERICAN FIFTH SPIRITS

making it both eventful and accessible for groups located throughout the state.

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P H O T O S : M AT T M O H U N D R O (O P P O S I T E ) JA M E S H A E F N E R P H OTO G R A P H Y; H A R L E Y J S E E L E Y; AMERICAN FIFTH SPIRITS

Clockwise from top left: Breslin Student Events Center; American Fifth Spirits; Kellogg Center

to laugh and just have a great time with each other outside of their work environment,” Reed says. Costs for private reservations vary depending on the needs of the guests, but full buyouts are also available, which typically take place on Sundays. These include a $100 per hour fee plus the cost of anything else purchased. Reed says the busiest time for bookings is December during the holiday season, so planners might want to consider other seasons to avoid higher pricing. “We are introducing craft spirits and cocktails to the community. We pride ourselves on delivering the finest quality in everything we do,” Reed adds. “We love our community and strive to stay involved in every way we can.”

Kellogg Center With 35,000 square feet of meeting space,

Kellogg Center can accommodate groups of any size from two to 1,000 guests. Between the conference rooms, reception spaces, East Patio and other meeting spaces, Kellogg Center can accommodate any group’s needs. All food and beverage and A/V is provided on-site, and the food is prepared by the Kellogg Center’s award-winning culinary team. Menus can be arranged by the culinary staff or tailored to the needs of your group. “Our goal is to make your experience enjoyable and seamless from beginning to end. From the sales process to event execution, we are right alongside you during the process to ensure a successful event,” says Ann Bertsch, communications manager. Additionally, the Kellogg Center is an ideal location for team-building activities as it’s located right on the campus of Michigan State University and is minutes from attractions like

Spartan Stadium, Breslin Center, Wharton Center and the Horticultural Gardens. “Our experience is unique in the fact that our meeting planners, guests and conference attendees can interaction with our student team members to help train our future industry leaders,” Bertsch adds.

Breslin Student Events Center Also located at Michigan State University is Breslin Student Events Center, which boasts four meeting rooms that can be used independently or jointly to form 4,000 square feet of meeting space. The arena floor is a 22,000-square-foot flat surface ideal for banquets, concerts, commencements and trade fairs. The Breslin Center’s concourse was recently renovated to reveal more than 43,000 square feet of reception space. The North Auxiliary Gym

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Impression 5 Science Center

Eli and Edyth Broad Art Museum

is also available for receptions, trade fairs and other events within its 8,300-square-foot space. The concourse now offers terrazzo flooring, advanced lighting and graphics, new restrooms and concession stands, making it a modern and convenient space for guests. Home to the Spartans, the Breslin Center is directly across the street from the Kellogg Hotel and Conference Center, making it the perfect location in the vibrant and growing city of Lansing. The busiest seasons at the Breslin Center are the end of August through Nov. 1, which is Spartan basketball season, and April 1 through June 15. For the most available dates, meeting planners are encouraged to book during September, July and August.

Impression 5 Science Center If you really want to leave a lasting impression on your attendees, you’ll want to consider Impression 5 Science Center for an event, team-building activity or corporate meeting.

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The center can be rented in individual program spaces for up to 48 or, during nonbusiness hours, the entire facility can be rented for up to 2,000 guests. The 28,000-square-foot facility has limited A/V capabilities, so it’s recommended planners bring their own. The historic 1880s building is made of original timber pillars and floors, which will give your attendees a blast from the past. For team-building, groups can participate in facilitator-led customized challenges that promote creativity, collaboration and competition among the group. The hands-on science center provides opportunities to connect with science in meaningful and tangible ways, so groups should come prepared to get their hands dirty.

Eli and Edythe Broad Art Museum Located at Michigan State University, the Eli and Edythe Broad Art Museum offers

a dynamic collection of contemporary art. Designed by Pritzker Prize-winning architect Zaha Hadid, the architecture will create the perfect setting for an elegant dinner or cocktail party. The museum rents out the Ross Education Wing & Courtyard, which can accommodate 35-120 guests; Collectors Lobby, 35-45 guests; or the entire museum with private access to the galleries, 120-250 guests. The Ross Education Wing is the museum’s main event space and is best suited for strolling cocktail parties and seated dinners. With in-house capabilities for professional presentations, the space is also ideal for ceremonies, galas, lectures and film screenings. “The MSU Broad Art Lab offers the opportunity to break away from the daily routine by hosting collaborative meetings, creative retreats, and team-building exercises. Groups have access to our designated art supplies, general A/V, and there is plenty of room to break off into small work groups. Groups can arrange for facilitated gallery tours, or hands-on art making experiences that tie into their company mission and staff training goals,” says Morgan Butts, director of communications. “The Art Lab is perfect for your next professional workshop, brainstorming retreat, business meeting or casual mixer. Most suitable for groups of 35-80 people.” Because the Eli and Edythe Broad Art Museum is part of Michigan State University, its exhibitions and programs support MSU’s global focus, and its galleries are staffed with interdisciplinary students.

UrbanBeat For a classic, historic setting, UrbanBeat will not disappoint. The 2,500-square-foot event space is housed in a historic building complete with exposed brick walls and state-of-the-art amenities. In the heart of Old Town Lansing’s art district, it’s surrounded by restaurants, boutiques and ample parking. “UrbanBeat is a blank canvas offering a wide variety of layout possibilities, has an assortment of different size tables, and the ability to hang banners, signs, posters and

P H OTO S : I M P R E S S I O N 5 S C I E N C E C E N T E R ; A A R O N WO R D/ M S U B R OA D

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IMAGINE THE POSSIBILITIES

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DESTINATION LANSING

art on the walls,” says owner Terry Terry. “UrbanBeat can provide musicians, from solo piano and jazz trios to funk, blues and chamber music.” Terry says UrbanBeat is designed with event planners in mind; it offers a wide range of customizable production, team-building and leadership workshops and seminars.

James B Henry Center If anyone can ease a meeting planner’s mind, it’s the James B Henry Center. Equipped with Wi-Fi, comfortable seating, in-room climate and lighting control, soundproof walls, A/V and more, the James B Henry Center has thought of it all. The center has four classroom-style spaces, 21 individual breakout rooms, five flexible setup executive meeting rooms and one executive-style ballroom, all of which can accommodate anywhere from one to 210 guests for business and educational programs. “Planning an event at the Henry Center

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is designed to save the host time and money. Our Day Meeting package price, self-paced Continuous Refreshment Service and buffet meals, designated technology support and conference planning managers are unlike the services offered by a hotel convention center,” says Director of Sales Shana Killips. Other than its abundance of event spaces, the James B Henry Center has access to a fullservice fitness center, spa and 18 holes of golf, all on-site. Michigan State University is also nearby for sporting events and other activities, Killips says.

Michigan Wildlife Conservancy/ Bengel Wildlife Center If you’re trying to impress a group of animal lovers, what better place for a meeting or event than the Michigan Wildlife Conservancy/ Bengel Wildlife Center? Located smack dab in the middle of the state, the conservancy is set on 296 acres of wildlife with 4.9 miles of all-purpose trails. There are also three

fishing lakes great for kayaking or canoeing with the team. The conservancy has the largest covered patio in Michigan, a covered upper balcony, fire pit area, two conference rooms, a classroom that seats 100, the Anderson Great Room/Wildlife Lodge that seats 60, and a Wildlife Pub & Grill with Michigan craft beers and spirits. There’s also a bourbon cigar bar area for lounging outside and an abundance of parking. Overall, the center can comfortably accommodate 350, but can host more throughout the entire property. A/V is included, and a preferred caterer list is available upon request. The mission of the conservancy is to help educate people to help wildlife throughout the state. With several rare mammal research programs throughout the state and involvement with four local schools for field trips throughout the year, the conservancy lives its mission every day.

P H OTO S : T E R RY T E R RY; T H O M A S G E N N A R A ; M I C H I G A N W I L D L I F E C O N S E R VA N C Y/ B E N G E L W I L D L I F E C E N T E R

Clockwise from left: Urban Beat; James B Henry Center; Michigan Wildlife Conservancy/Bengel Wildlife Center

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May 28, 2020 Best of 2020 Readers’ Choice Awards Party

The Gem Theatre, Detroit 6:00 - 8:30 p.m.

THANK YOU TO OUR EVENT SPONSORS RED CARPET SPONSOR

DESSERT SPONSOR

SIGNATURE DRINK SPONSOR

THANK YOU TO OUR PARTNERS

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NEW NAME. NEW HEIGHTS. Ours is a story of a city and a center coming together to transform a destination. It is about the success of a public-private partnership. From the Detroit Regional Convention Facility Authority Board who graciously gave their time for 10 years — to the management company, SMG, who invested in our infrastructure to make it stand proud. It’s about you the customer and those who served on our committees sharing what was needed and standing by us when we were on the right track. It’s about battling back to become one of the Top 10 convention centers in the country. Today, we are excited to start a whole new story, and take us to new heights. This is as much a thank you as it is an appeal. We hope you will take a look at our city and our center and reach for your own new heights with us.

With our Thanks, TCF Center Detroit Formerly Cobo Center

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What Could Go Wrong? 28

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By Megan Gosch

E M E R G E N C Y M A N AG E M E NT E X P E R T S , LO C A L P L A N N E R S A N D L AW E N F O R C E M E N T P R O F E S S I O N A L S TA L K T I P S , TOOL S AND TOP - OF - MIND CONCE P TS TO KE E P EVE NTS S A F E A N D R U N N I N G S M O O T H LY.

the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees. But for seasoned planners, the legendary disaster was just another in a slew of daily reminders on the importance of contingency planning and the true value of the many hours spent crafting alternate options for the emergencies they hope will never come to pass. While most planners are well versed in the basic elements contingency planning, we’ve checked in with crowd and emergency management experts, local planners and law enforcement professionals to talk tips, tools and concepts for planners to keep topof-mind when planning their next event.

HIT REFRESH Just as custom reigns king in today’s event design, food and beverage, and décor, cookie-cutter plans won’t do in case of an emergency—a concept planners likely already know but need to dedicate more time and effort to. “To effectively manage an issue as it arises, contingency plans should be unique to that event,” says Crisis and Public Relations Consultant Rick J. Kaufman, APR. With over 30 years of emergency management experience, Kaufman consults with schools and organizations across the country and

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finds that although most clients come to him with a plan already in place, many are already years old or incomplete, requiring an audit for vulnerabilities or possible gaps in operational response. “A solid plan should consist of elements of prevention and intervention, response and recovery and a crisis plan. The contingency plan should also account for the needs of the client, and attendees, event activities and location specifics,” he says. “In most cases starting with a general framework is OK, but you need to get more specific and drill down from there. You need answers to big questions and that effort takes a significant amount of time.” For some, finding enough time to plan may be the biggest challenge. “We all know planners are busy and no one has spare time on their hands, but for [contingency planning] you make time. You find a way to carve out those hours,” says Evette Pittman, supervisor of the Office of Special Events for the City of Grand Rapids. “It’s one of the most important parts of the process and you need to hit the ground running as soon as possible.” “At the end of each event, we start working on various reports for sponsors and stakeholders, but we're also beginning to reach out to potential event spaces for the following year,” says Derek Call, director of operations and production for ArtPrize, which produces a 19-day biennial art-focused event. “Working with such a large event, there's no time to waste, especially if we’re hoping to experiment or try something new in the next year, we need to get working and loop in those key staff immediately.”

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TEAM EFFORT “At their events, planners are in a unique role in that they are the most knowledgeable person in the room. They are the experts in their circumstances,” says Steven A. Adelman, an expert in safety and security at live events, head of the Adelman Law Group, PLLC and vice president of the Event Safety Alliance. “As attendees, we tend to be anti-authoritarian when we go out to play. We don’t listen to directions or pay attention very well. We’re more concerned with who’s going to win or who’s coming out on stage or what’s the next cool display. We’re looking for our friends. We’re not looking at signage, we don’t notice exits and we probably can’t hear your PA announcements, so we’re really relying on event organizers to have the answers if anything bad happens.” And while that may be intimidating to some, experts like Adelman and local event professionals like Andrea Trudeau, exhibit compliance and show floor director for the North American International Auto Show

It Takes a Village

When planning one of Detroit’s largest annual events, community coordination and idea sharing are especially vital. For North American International Auto Show (NAIAS) Exhibit Compliance and Show Floor Director Andrea Trudeau, who oversees the massive two-week event’s floor plan design and show logistics in coordination with countless event and community partners, consistent communication could not be more important when it comes to contingency planning. With the creation of six distinct events throughout the show and a major expansion of the show’s 2020 outdoor footprint, Trudeau’s seasoned team works year-round community-wide to ensure guests enjoy a safe, fun-filled visit. “Because we're located on an inter-

(NAIAS), agrees it’s important for planners to utilize the full strength and support of their team. Successful contingency planning relies heavily on a team approach, delegation and strong, clear communication. “There’s just so much that needs to be taken into account, you can’t possibly do it all yourself. I’m the first wave of contact for all of our major automotive manufacturers, but I also work directly with exhibit management and marketing teams and we’re coordinating with our security team year-round. There are so many moving pieces, it has to be a team sport," says Trudeau. Just as planners maintain clear and consistent channels of communication with event partners, from clients and internal staff to A/V providers and custodial staff, to ensure day of production goes off without a hitch, planners must consider how contingencies can impact all involved with their events and communicate accordingly. “You don’t want to get caught flat-footed. Issues that pop up are only exacerbated when the left

national border and we attract such a large, international audience, we coordinate extensively with not only local law enforcement and Detroit's fire marshals, but also with the Department of Homeland Security, the FBI and the Coast Guard to make sure everyone is up to speed," says Trudeau. "Our head of security also runs yearly complete department safety planning meetings and works with that team throughout the year so our plans are truly shaped by actively engaged local and national experts. It’s no small feat." And while Trudeau and her team have built strong relationships with local safety and security agencies, the event’s new outdoor footprint has encouraged new relationships citywide. “With a wholesale change for an event of our size expanding into the city itself with off-site locations and

activities, we really need total buy-in from city departments and leaders,” says Trudeau. This year her team has been intentional in not only working more closely with the city of Detroit’s special events department and the Detroit Metro Convention and Visitors Bureau, but they’ve also connected with the city’s local ILEA chapter and local event producers, including Paxahau, the producer of Detroit’s Movement Electronic Music Festival. “We want to keep them informed and up-to-date, but there’s also so much to learn from strategies coming out of festivals like South by Southwest and from local planners doing it right when it comes to tackling this new element we’re relatively new to. To have a chance to collaborate with these local partners makes a world of difference.”

ANDREA TRUDEAU Exhibit Compliance and Show Floor Director, NAIAS

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Create a Dialogue hand doesn’t know what the right is doing,” says Kaufman. “Everyone needs to know where direction is coming from, what their roles are and who is responsible for what, and they need to be adequately trained to take on those roles. Any confusion on those expectations can slow down response time and cause more distress or panic.” TCF Center General Manager Claude Molinari puts these tenets into action throughout the year, ensuring each member of his team receives safety and security training annually to keep contingency procedures top of mind. “Having a strong, extensive network involved in crisis management is important. Using the plan frequently throughout the year keeps everyone alert and well trained," says Molinari. "Clear communication on roles and responsibilities with all staff is most important. In a true crisis situation, elaborate plans may be rendered ineffective. Evacuation routes and identified rally points are critical to the recovery process.” And in most cases, successful communication and training should extend beyond the core internal team. “In addition to our full-time staff we work with a volunteer pool of approximately 800. We need to make sure each of them has the tools they might need and knows what to do in an emergency,” says Call. “We disperse emergency action plans, give everyone time to review, and attend staff meetings and volunteer orientations to help answer any questions they may have. As a crucial part of our event, they need to be in the loop.”

QUESTIONS ARE KEY “Really, when it comes down to it, contingency planning is all about asking good questions,” says Adelman. When crafting a thorough contingency plan, planners may turn to local law enforcement and emergency responder professionals for help, “and that’s a great place to start but there needs to be more of a dialogue.” “No matter how much time I might spend

with a client, I’m never going to be as knowledgeable about their event as they are. I do know where things tend to go wrong and I know what the existing guidance is to help mitigate some of those risks. Experts may know enough about human psychology or a specific security issue, but planners need to take what they’ve learned from those conversations and adapt it to their events. The better and more specific the questions, the better prepared they’ll be,” Adelman says. Kaufman concurs, noting “your plan can only be strengthened by the answers you’ve gathered along the way. What are the hazards to your event? Are they geographical? Are they intentional? Will dignitaries attend? Will alcohol be served? Who will provide the security and what are they responsible for? What time will doors open? What time does the event end? Which exits and entrances will be used? Your questions will range from broad high-level to the minute detail, but this is a time you don’t want to hold back. It can sound elementary, but understanding that questions like these are your tools can be powerful and keep you prepared.”

BIG PICTURE Unfortunately, while man-made hazards and acts of violence continue to dominate news cycles and loom as a potential threat throughout the event planning process, experts worry planners may begin to miss the forest for the trees with less attention paid to other likely risks. “The inclination is to react to what we see in the headlines. We have far too many instances of active shooters, so we pay a disproportionate amount of our attention to guns relative to the likelihood that we will have a gun-related incident at our event,” says Adelman. From the placement of directional signage and seating or stage setup to the event of a flood or an attendee health or medical emergency, “we need to be able to deal with crowd management apart from

Derek Call, director of operations and production for ArtPrize, a Grand Rapids organization that produces a 19-day arts festival and competition that draws roughly 500,000 attendees and incorporates nearly 170 venues citywide, has found strong working relationships with city staff to be key in the event’s success. “As the event’s point-person with the city, I rely so heavily on their expertise, especially Evette with the Office of Special Events.” says Call. “She sets me up for success with each department by communicating exactly what we have planned or aim to do. City departments know how well Evette and I work together and are eager year-to-year to find a way to ‘yes’ and make the impossible possible.” Evette Pittman, supervisor of the Office of Special Events, has worked with the ArtPrize team for years and encourages an open-minded dialogue early in the process. “We love that the ArtPrize team dreams big. They like to be creative, but throughout their process they keep us informed so there are no surprises. No one is concealing anything until the last moment.” At the start of each ArtPrize project, Pittman brings all relevant city departments together to discuss what the year will look like. “With everyone in one room we’re able to open up the conversation and imagine what’s possible. We also start that discussion very early in the process so we have time to make those dreams a reality,” says Pittman. “Derek may come to us and say ‘we’d like to have dancers perform off the side of a 10-story building on a busy thoroughfare,’ and with that early communication we can work out a plan to make it happen.” Whether securing permits or coordinating public safety infrastructure, Pittman and Call work through the planning process toward a common goal. “It becomes a collaboration. Events like ArtPrize help us grow and make our city more vibrant,” says Pittman. “The more we can help planners through that process, the better the event and in the end it’s the community is who wins.”

DEREK CALL Director of Operations and Production, ArtPrize

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active shooters because crowd management must be done regardless of the reason the crowd needs to be managed. This can get us out of the trap of thinking only of guns.” Kaufman also advises planners to focus on the task at hand when planning for the worst case scenario—the response. “We often focus too much on the threat and less on the response specific to that emergency. ‘Active shooter’ may be the buzzword these days, but any number of threats could emerge that require a similar response protocol,” he says. “The reality is it's about responding to situations we don't have all of the info for. I counsel clients to concentrate on and practice drills using consistent protocols to create cultural conditions so that they know what to do in a real-world situation.” In consideration of the potential for violence at live events, Adelman also notes planning for substance as well as perception. “The fear of acts of violence is far more widespread than the acts of violence themselves, but addressing perception can enhance attendee confidence. Obviously you want to have the basics—security perimeters like a physical fence or use of bollards and a check of guests and their bags at the point of ingress, wayfinding signage and clear directions to exits—because visual deterrents not only help prevent bad behavior, they provide a sense of confidence to guests. In the past, uniformed security guards might have caused alarm, but these days when they see security, guests are more likely to think ‘great, they’re considering our safety,’” says Adelman.

O N T H E R A DA R While active shooters may be one of the most concerning threats facing today’s live events, experts advise planners also keep issues like cyber security and climate change in mind.

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“Climate change should be on everyone’s radar and may actually impact the live event industry disproportionately due to the number of events that take place outside of brick-and-mortar venues. As our climate becomes less stable, we have an increased potential for severe weather evacuations, underscoring the importance of having a severe weather action plan. Planners will need to stress site planning as well as access to accurate weather information (hint: Your cell phone app is not a reliable source of GPS-located weather information),” says Adelman. “Issues like climate change are going to have a greater impact on events and lead to further disruptions in the industry, but today’s political climate also poses a threat. As we begin to see more cases of protest and civil unrest ... planners need to begin to plan for politically-motivated issues as well,” says Kaufman.

P OWE R I N PL AN N I N G Most importantly, although the complex process of contingency planning may be nerve-wracking at times, Adelman encourages planners to embrace the power that the practice can bring planners. “Understanding crowd management and contingency planning gives people— regardless of age, skill set, education level or expertise—helpful things they can do in an emergency that are within their power,” says Adelman. “Being told to stand in a corner and wait for further instruction— that’s disempowering. But when you break things like an evacuation plan for severe weather or finding back-up entertainment for an artist that can’t perform down into fairly simple, easily achievable elements, there’s something everyone can do to help solve a problem and to help keep people safe—that’s empowering.”

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Tools of the Trade

While the ideal combination of guides, websites and services will vary by event, local planners and industry experts have recommended a few of their go-to tools: American National Standards Institute (ANSI): A private not-for-profit organization fostering national safeguarding standards for a range of industries, including the field of safety and security. ANSI will publish a new Crowd Management standard in early 2020 to provide planners with key questions and authoritative crowd management guidance for planning safe and secure events. ansi.org Event Safety Alliance: Dedicated to helping event professionals mitigate foreseeable live event risks through education, skills training and advocacy, this nonprofit creates resources for planners like its Event Safety Podcast (an ongoing discussion for ideas and news from the world of live event safety), Event Safety Access Training (an online program for professionals in all aspects of event production), and "The Event Safety Guide," the country’s first published safety guidance manual created specifically for the live event industry. The Guide compiles relevant safety standards, insight from industry experts and reasonable operational practices regarding emergency planning, weather preparedness and more. eventsafetyalliance.org The National Oceanic and Atmospheric Administration’s (NOAA) National Weather Service: The national organization provides weather, water and climate information for the general public, but can also help planners prepare for hazardous conditions that may put attendees in harm’s way. Planners can register their event with the organization’s local branch for assistance with accurate day-of forecasting. noaa.gov, weather.gov National Center for Spectator Sports Safety and Security (NCS4): As one of the world’s leading academic research institutions in addressing sports safety and security risks and threats and offers planners a variety of online resources, best practice guides and more. ncs4.usm.edu

Tips from the Pros

Bethanie Fisher, special events and film administrator for the City of Detroit's Special Events & Film Office and Evette Pittman, supervisor of the City of Grand Rapids' Office of Special Events share their tips for successful community and public sector relationship-building.

It's never too early:

“Even if you’re not the person who will take the event from start to finish, or you don’t have approving power, as soon as an idea comes up email me and we’ll figure out what needs to happen next. I’d prefer an early notice to a late application any day,” Fisher says.

Make an appearance: “For us, in-person meetings are huge. That’s what builds relationships, so when there’s an issue, the process will be much smoother because you’re working through it with people you know and trust,” says Pittman.

Be neighborly: “We want our planners to be good neighbors. We ask that they dedicate time to community notification, whether that’s sending out an email or a flyer or going door-to-door to fill in the people and businesses that could be impacted. We’ve also found it’s a great way to market your event and boost attendance,” says Pittman. In the loop: “In Detroit, we’ve got a small team, so we may not always be able to meet, but we’re a one-stop shop and my departments trust my word. If anything pops up and planners can keep me informed, I can keep that process running smoothly and make it easier to get the approval they’ll need,” says Fisher.

BETHANIE FISHER Special Events & Film Administrator, Special Events & Film Office, City of Detroit

Honesty is the best policy: “Be honest. Be honest about your goals, what you want your event to be, how you see each element coming in to play. We’ve had producers downplay their events in the past, but we’re ready and open to discussing new ideas, and we can’t help if we don’t have the full picture,” says Fisher.

Study up:

“In most cities, the resources are out there to help planners through this process. We have an amazing planning resource guide online that’s a great starting point for planners, but in Grand Rapids we also offer a free one-day course that covers everything you’d need to know to host an event on public property in our city,” says Pittman. “Planners learn about everything from an overview of the permit application process to recruiting volunteers and sponsors, and it’s taught by one of the city’s most experienced planners so we know attendees will take that training to heart.”

Find a mentor: “I’m always ready to guide planners through our process, but I also try to connect especially first-time planners to some of the city’s key producers with a vast working knowledge of the process. They can give a clear view of what they’ll need to know and can offer perspective having been through it all,” says Fisher.

EVETTE PITTMAN Supervisor, Office of Special Events, City of Grand Rapids

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Industry Update VENUE NEWS 36

AWARDS 40

SNAPSHOTS 46

OUTLOOK: GOOD

CWT Meetings & Events’ 2020 Future Trends Report projects growth in the industry. RESEARCH COURTESY OF CWT

“The need for live events is becoming more relevant than ever before,” says Kurt Ekert, president and CEO of CWT, with up to 30 percent of marketing budgets expected to be spent on live events in 2020. “Face-to-face meetings are critical to establishing connections between brands and their customers, and employees and their companies, especially during times of uncertainty. Knowing how to manage risks globally while putting together an authentic and measurable experience for all participants will be key for success in this space in the coming year and beyond.” In its eighth installment, CWT Meetings & Events’ 2020 Future Trends Report identifies key developments in the industry in 2020, including:

PEOPLE PROFILE 48

BY THE NUMBERS AVERAGE LEAD TIME

59 days PERCENTAGE OF SPEND ON FOOD & BEVERAGE

42%

AVERAGE MEETING DURATION

3 days USE OF ATTENDEE REGISTRATION WEBSITES

61%

COST PER ATTENDEE PER DAY

2019: $234 2020: $253 (+8% year-over-year)

AVERAGE GROUP SIZE Digitalization: Mobile devices are adding new functionality with apps to create a higher degree of personalization for attendees.

Shifting demographics: Millennials are poised to be the largest group of business travelers from 2024 and onward. Generation Z is right on their heels and can claim to have never known a world without the internet, smartphones and apps. This younger group is all about experience, authenticity and participation.

Authenticity: People are craving experiences that feel authentic, where travelers can immerse themselves in a destination like locals. Growing attraction of off-the-beaten track destinations.

Socially and environmentally responsible incentives also rank high for 2020, fueled by the next generation that views climate change as an increasingly pressing issue.

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ATTENDEES There continues to be a focus on the impact of the millennial generation (aka Generation Y, those born between 1980 and 1995). The influence of this generation will continue to strengthen the industry as they are expected to form the largest group of business travelers across the world from 2024 onward. Centennials (aka Generation Z, those born from 1996 onward) are starting to enter the workforce. According to Mediakix Research, while their influence, due to their age, is so far limited, this will rapidly change over the next decade as their population reaches 2.56 billion globally by 2020.

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INFOGRAPHIC

Destinations on the Rise

GLOBAL

The global meetings and events industry is estimated at $840 billion and growing. “The overall growth trajectory in the meetings and events industry is rising at a steady 8 percent rate, which is encouraging,” says Derek Sharp, senior vice president and managing director, CWT Meetings & Events.

NORTH AMERICA

Demand for meetings and events in North America is continuing to increase, but the pace of growth has fallen. Despite these headwinds, the U.S. economy continues to be strong with event sizes rising, including many companies in the tech sector that have moved to consolidate their smaller meetings into larger events. “More than ever, political events have a direct impact on companies’ quarterly and annual outlooks. Some industry segments are pulling back, such as agriculture because of the trade situation, and are being a bit more cautious,” says Tony Wagner, vice president, Americas & South Pacific Regions of CWT Meetings & Events.

Destinations on the rise are locations offering better value rates than firsttier cities. They are also becoming more attractive due to an increase in facilities including new hotels and venues.

Top 10 Cities 1. NEW YORK, NY 2. SAN FRANCISCO, CA 3. CHICAGO, IL 4. ATLANTA, GA 5. TORONTO, CANADA 6. SAN DIEGO, CA 7. SEATTLE, WA 8. ORLANDO, FL 9. DALLAS/FORT WORTH, TX 10. LAS VEGAS, NV

CREATIVE EVENTS CWT identified 20 microtrends that are set to shape the year ahead when planning an event with a creative twist. Here are 5:

Dating apps for networking: Tinder-style apps will help event attendees break the ice.

Diversity: Greater diversity of presenters can bring an inspiring new slant to content and connect with the full range of attendees.

Venues that tell a story: Unusual venues that reflect the aims of the event are booming— think spectacular views, historic spaces, or even an underwater event.

First is best in seating: Early arrivals can grab the plush, expansive armchairs close to the speakers, while space at the back is for highboy chairs and stools.

Instagrammable cuisine: Food must be Instagram-worthy— shared in real time to an audience of hundreds or even thousands at once—to pass muster in 2020.

Read the full report at cwt-meetings-events.com/futuretrends. MI.MEETINGSMAGS.COM

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REGIONAL NEWS

New Immersive Exhibition at Frederik Meijer Gardens & Sculpture Park

“Rebecca Louise Law: The Womb” at Frederik Meijer Gardens & Sculpture Park is an existing collection of approximately 1 million flowers and plant material, and 10,000 flowers and plants gathered on-site and strung by volunteers and staff at Meijer Gardens. Newly created sculpture and painted works will also be on display in spaces preceding the main gallery. This exhibition will run through March 1, 2020. A big believer in sustainability, Law frequently reuses dried plant materials that have been displayed in her previous installations. “I like to capture and treasure small, beautiful natural objects to create an artwork that can be observed without the pressure of time,” says Law. “Preserving, treasuring, celebrating and sharing the beauty of the earth with the world is what drives me.” Though photography is allowed in specific areas, Law encourages guests to put aside their cell phones and cameras and fully engage with the exhibition. “We have been aware of Rebecca’s work for some time, and are very excited to be working with her,” says Laurene Grunwald, director of sculpture, art collections, exhibitions and installations. “Her concern for the environment and practice of sustainability is a perfect fit for us along with the literal combination of sculpture and horticulture, which directly mirrors our mission.”

New Auto Show in Novi

The inaugural Southeast Michigan Auto Show will take place Jan. 3-5, 2020 at the Suburban Collection Showplace in Novi. The event will be filling the gap of the North American International Auto Show, which traditionally was held in January at the TCF Center (formerly Cobo Center) in downtown Detroit but will be taking place in June.

MIM+E

DETROIT’S CONVENTION CENTER GETS NEW NAME AND LEED CERTIFICATION Cobo Center was officially renamed on Aug. 27, 2019 to TCF Center. Announced by TCF National Bank (TCF Bank), a subsidiary of TCF Financial Corporation (TCF) (NASDAQ: TCF), and the Detroit Regional Convention Facility Authority (DRCFA), this unprecedented naming rights partnership is a 22-year deal. Chemical Bank, now a division of TCF Bank following its successful merger of equals on Aug. 1, was selected and awarded naming rights earlier this year by the DRCFA following a comprehensive, competitive process. The new name and signage were revealed by TCF Executive Chairman Gary Torgow, TCF President and CEO Craig Dahl and DRCFA Chairman Larry Alexander, with the help of Gov. Gretchen Whitmer, Detroit Mayor Mike Duggan, U.S. Sen. Debbie Stabenow and a host of the bank’s and DRCFA’s top leaders and other state, city and community dignitaries. The unveiling event was followed by a free block party outside of TCF Center that was open to the public. “We couldn’t be prouder or more honored to partner with the authority on this unique opportunity to support our hometown and state. It helps ensure a continued strong, vibrant future for the world-class Detroit convention center that connects our city to the world,” says Torgow. “It’s an important part of our larger, intentional effort to marry inclusion with investment across the city and its neighborhoods, region and state. We look forward to reaching new heights.” “This naming rights agreement has been a goal of the DRCFA since it was formed in 2009 and TCF Bank is the perfect partner,” says Alexander, who is also the president and CEO of the Detroit Metro Convention & Visitors Bureau. “Our partnership with TCF Bank will help to cement the convention center’s strong financial future. We continue to dedicate ourselves to providing world-class service to our customers, maximizing posi-

P H O T O S : F R E D E R I K M E I J E R G A R D E N S & S C U L P T U R E PA R K ; R O B E R T WA G N E R (O P P O S I T E ) TC F C E N T E R ; N I C K H AG E N

VENUE NEWS»

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P H O T O S : F R E D E R I K M E I J E R G A R D E N S & S C U L P T U R E PA R K ; R O B E R T WA G N E R (O P P O S I T E ) TC F C E N T E R ; N I C K H AG E N

tive economic impact, creating region-wide jobs and expanding business opportunities for the benefit of business stakeholders and the local community.” Against the backdrop of 10 million visitors who come to greater downtown Detroit and the 1.5 million visitors to the convention center annually, TCF Center will continue to grow its book of meetings, conventions and event business as it has continued to set record-breaking numbers since its $279 million renovation. In fact, TCF Center had an unprecedented year in 2018 with 244 events and a 564 percent increase in revenue since 2009. On Oct. 9, 2019, Claude Molinari, general manager of ASM Global/TCF Center, announced that TCF Center has been awarded LEED Gold Certification. The LEED (Leadership in Energy and Environmental Design) rating system, developed by the U.S. Green Building Council (USGBC), is the foremost program for buildings, homes and communities that are designed, constructed, maintained and operated for improved environmental and human health performance. With 2.4 million square feet in the venue, TCF Center becomes the largest LEED certified building in the state of Michigan. The certification plaque was presented to Molinari in a ceremony at TCF Center by Mahesh Ramanujam, president and CEO, USGBC. “LEED is a transformative tool that is helping communities build spaces that are not only better for the environment, but for people too,” says Ramanujam. “By prioritizing sustainability, TCF Center is leading the way in its industry. It is moving beyond construction and efficiency and finding ways to help us improve our quality of life by creating spaces that prioritize health and well-being.” The facility’s most recent $279 million renovation in 2015 included significant upgrades in energy HVAC saving equipment, water saving fixtures and a living green roof. With a grant from the Smart Buildings Detroit Energy Conservation Program, the venue also installed overall energy reduction enhancements. Those include $9.9 million in insulation, computerized mechanical and

TCF Center square

Front: Claude Molinari, TCF Center/ASM Global and Mahesh Ramanujam, U.S. Green Buildings Council Back: Cedric Turnbore, TCF Center/ASM Global and Sarah Stanley, U.S. Green Building Council

lighting controls, induction lighting in all exhibit halls, enclosed loading docks and energy efficient escalators. “TCF Center has actively been working to push the needle on sustainable operations since 2011,” says Joel Howrani Heeres, director, Office of Sustainability for the City of Detroit. “This LEED Gold certification recog-

nizes their efforts to reduce their environmental impact while still being a leader in the tourism and events industry. TCF Center serves as an excellent example to other building owners in Detroit. The changes they've made to both their operations and organizational culture will help the city as it moves towards a future as a sustainable and resilient city.”

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REGIONAL NEWS

HOTEL & RESORT NEWS»

Checking in on Mission Point Continuing another stage of Mission Point Resort's multiyear renovation plan to restore and improve the iconic Mackinac Island destination, the family-owned, award-winning property will welcome an exciting slate of new projects this winter. Following the completion of 2019's Straits Lodge guest room renovations, 2020 improvements will focus on the redesign of both their Conference Center and outdoor Promenade Deck. Mission Point is home to the island's only dedicated Conference Center and updates will feature a revamp of all 14 breakout rooms, mirroring the property-wide feeling of genuine hospitality and relaxed elegance. The spaces will refreshingly reflect the vivid, natural colors of Mackinac Island's scenic beauty with paint and décor in hues of blue, tan, laurel and gray. missionpoint.com

MIM+E

Construction on Detroit's first Cambria hotel, the Cambria Hotel Detroit Downtown, officially began in November 2019. Slated to open in 2020, the six-story, 158-room upscale hotel will become the Cambria brand's second location in Michigan. Nine other Cambria hotels have already opened their doors this year, together representing over 1,200 rooms. Three more Cambria hotels are expected to open in top-tier markets across the country by year-end. This milestone was marked at an event attended by local dignitaries and prominent Detroit business leaders. Speakers at the event included Janis Cannon, senior vice president, upscale brands, Choice Hotels. In addition, celebrity chef Fabio Viviani provided an exclusive cooking demonstration. "We are thrilled to see this project further Detroit's inspiring economic growth and we are proud to be a player in the ongoing development of this vibrant and historic community," Cannon says. "The hotel's desirable location in the city's booming downtown central business district will appeal to an influx of business professionals and leisure travelers to the Motor City. We look forward to this location joining the award-winning Cambria Hotel Traverse City in providing Michigan travelers with locally inspired lodg-

ing options to meet all their travel needs." Located at 600 W. Lafayette Blvd., the Cambria Hotel Detroit Downtown will be a part of an adaptive reuse of the historic former home of WWJ studios, situated in a lively neighborhood that has played a vital role in the city's ongoing revitalization. Several event venues are convenient to the hotel site, including the TCF Center two blocks away, Little Caesars Arena, Comerica Park and Ford Field. The Cambria Hotel Detroit Downtown is being developed through a joint venture between two Michigan-based companies: Means Group Inc. in Detroit and Koucar Management LLC in Troy. THE CAMBRIA HOTEL DETROIT DOWNTOWN WILL FEATURE: • Immersive, spa-style bathrooms with Bluetooth mirrors • Contemporary and sophisticated guest rooms, complete with modern fixtures, abundant lighting, and plush bedding • Rooftop bar with pool • On-site restaurant, Verona by Fabio Viviani, featuring freshly made food, local craft beer on tap, wine, and specialty cocktails • Multifunction meeting space • Grand ballroom • State-of-the-art fitness center with spa amenities • Locally inspired design

P H OTO S : M I S S I O N P O I N T; C A M B R I A D E T R O I T; F I R E K E E P E R S C A S I N O H OT E L

CAMBRIA HOTEL DETROIT DOWNTOWN BREAKS GROUND

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P H OTO S : M I S S I O N P O I N T; C A M B R I A D E T R O I T; F I R E K E E P E R S C A S I N O H OT E L

New Hotel in the Works at FireKeepers Casino Hotel

FireKeepers Casino Hotel is planning for a new eight-story hotel, which is tentatively scheduled for completion by the end of 2020. The new hotel rooms will feature upscale built-in décor along with the latest in guest service technology. Tower 2 will provide an additional 203 hotel rooms including 14 suites, plus a transformed hotel lobby area, a new signature restaurant, new high limit slot and table game areas, and a new VIP lounge. The welcoming 39,000-square-foot first level will deliver a vibrant new lobby bar and hotel front desk while increasing the focus on seven main pillars which represent the Seven Grandfather Teachings of the Nottawaseppi Huron Band of the Potawatomi: Love, Respect, Bravery, Truth, Honesty, Humility and Wisdom. FireKeepers signature restaurant, Nibi, will have a new location with seating for approximately 125, a new fire feature and an interior that retains a focus on the tribal namesake, water. Nibi will also feature expanded wine storage and a private dining area for up to 20 people. The construction project also will redesign a section of FireKeepers existing gaming space. When complete, there will be new high limit gaming sections for slots and table games, plus a new bar and VIP lounge for select Red Hot Rewards Club members.

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REGIONAL NEWS

AWARDS»

From left: Richard Yurcak and Michelle Yurcak, Premium Event Services; Larry Alexander; and John Yurcak, John Tse and Cody Walsh, Premium Event Services

The Detroit Metro Convention & Visitors Bureau (DMCVB) honored 187 members of the metro Detroit hospitality community for their excellent customer service at the 25th Anniversary of the Recognition of Service Excellence (ROSE) Awards. More than 643 people attended the celebration at Sound Board at MotorCity Casino Hotel on Aug. 28, 2019. During the ceremony, Premium Event Services was also awarded the William F. McLaughlin Hospitality Award. This is the only award in the state of Michigan that honors customer service excellence in businesses. “The metro Detroit hospitality community is made up of the finest front-line and behind the scenes ambassadors that are creating memorable experiences and attracting 19 million visitors to the region each year,” says Larry Alexander, DMCVB president and CEO. “The ROSE Awards is our opportunity to say thank you to our partners for all they do to help metro Detroit rise above the rest in providing customer service.” ROSE Award nominations were provided by clients, guests, supervisors and the general public. One winner in each of the six categories was chosen. Additionally, one overall service champion, selected by a panel of expert hospitality professionals was also recognized. 2019 CATEGORY WINNERS: VOLUNTEERS: Jim O’Keefe, airport ambassador volunteer, Wayne County Airport Authority ATTRACTIONS AND CASINOS: Ashley Smith, guest services associate, Charles H. Wright Museum of African American History TRANSPORTATION: Abdulwahab Nagi, aircraft load agent, Delta Air Lines

From left: Jim O’Keefe, Tammy Lapins, Ashley Smith, Larry Alexander, Claudete Rotary, Abdulwahab Nagi and Brandon Page

MIM+E

RESTAURANTS: Brandon Page, bartender, Apparatus Room at the Detroit Foundation Hotel

P H OTO S : D E T R O I T M E T R O CO N V E N T I O N & V I S I TO R S B U R E AU

25th Anniversary of the ROSE Awards

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P H OTO S : D E T R O I T M E T R O CO N V E N T I O N & V I S I TO R S B U R E AU

Welcome to the DoubleTree by Hilton Bloomfield Hills Detroit Offering eight meeting rooms totaling 12,000 square feet of newly renovated event space and an exquisite outdoor courtyard, the DoubleTree by Hilton Bloomfield Hills Detroit is Oakland County’s From left: Glenda Lewis, WXYZ and Rebecca Sloan, The Fillmore Detroit

premier place to meet. The on-site restaurant, Zalman’s, offers an old-world delicatessen experience, while The Duke lobby bar is the perfect spot to grab a cocktail in-between meetings. 144 completely

BEHIND THE SCENES: Claudete Rotary, housekeeper, Hyatt Place – Detroit Utica

updated guest rooms provide absolute comfort to your out-of-town guests.

HOTELS: Tammy Lapins, Westin experience specialist, The Westin Book Cadillac Detroit

Our in-house catering and events team will coordinate the perfect

The 2019 Overall Service Champion was Rebecca Sloan, administrative assistant at The Fillmore Detroit. Sloan was recognized for her ability to ensure the highest level of guest services to patrons and for her genuine care to assist within the community while keeping a humbling attitude as she was battling breast cancer. WXYZ’s Glenda Lewis served as mistress of ceremonies for the evening, which included entertainment by Beth Griffith-Manley, NUCLASSICA, Rodney Page, Daniel D. and Dave Santia. The Red Rose sponsor of the event was MotorCity Casino Hotel.

corporate event while you sit back and take care of business as usual in a space that’s anything but.

Book 20 or more rooms and receive:

39475 Woodward Avenue, Bloomfield Hills, MI 48304 www.doubletreebloomfieldhills.com 248.644.1400

•

One complimentary guest room

•

$50 gift certificate to Zalman’s

•

A one-hour welcome reception Book between now and March 31, 2020

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REGIONAL NEWS

AWARDS»

Ken Hayward Awarded Hotelier of the Year

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Rich MacKeigan, Darius Quinn and Steve Heacock

2019 CHAIRMAN’S AWARD PRESENTED TO DARIUS QUINN The Grand Rapids-Kent County Convention/Arena Authority (CAA) presented its annual Chairman’s Award—which recognizes an outstanding individual or organization that has played an integral part of the establishment and growth of the Grand Rapids International Wine, Beer & Food Festival—to Darius Quinn. Quinn became involved in the CAA’s diversity initiative in February of 2009. The following March, CAA Board Chair Steve Heacock tapped Quinn for his expertise in leading successful diversity initiatives by appointing him as chairman of the Diversity Committee. He retired at the end of 2019 as chair of the Community Inclusion Group. “Darius’ dedication to the CAA, its venues and our efforts to be more welcoming spaces has been exceptional,” says Rich MacKeigan, regional general manager of ASM Global (overseeing DeVos Place, DeVos Performance Hall and Van Andel Arena). “We are so pleased to have him involved over the years and know his contributions have played a major role in the progress we have made.” One of Quinn’s first acts as chair was to expand the then primarily African American group by including influential business and community leader from the Asian and Latino communities. He also added members to the committees who represented some of the CAA’s closest business partnerships such as Experience Grand Rapids and Downtown Grand Rapids Inc. It was also at Quinn’s request that the committee be renamed to what is now the Community Inclusion Group (CIG), to be more representative of the team’s work. “It has been a pleasure for us to be intentional and authentic in our engagement with the various communities that call West Michigan home,” says Quinn. “We are proud of the visible diversity that we have partnered with ShowSpan to create within this event specifically. Ensuring that the community is included in this Festival is very important to us.”

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Ken Hayward, executive vice president and managing director of Grand Hotel on Mackinac Island, has been awarded Hotelier of the Year by Historic Hotels of America. Hayward was one of six nominees from historic properties around the country. “Ken Hayward’s commitment to preserving our property’s rich history, while delivering an all-inclusive hotel experience to our guests makes him a true asset to our team and we commend him on this outstanding achievement,” says Dan Musser III, chairman of Grand Hotel. “We are proud to receive national recognition of our operations, especially when it comes to the passion, leadership and unique abilities of the person behind the day-to-day success of this extensive hospitality operation.” The honor was presented on Thursday, Nov. 7 at the 2019 Historic Awards of Excellence and Gala Dinner at Pinehurst Resort in Pinehurst, North Carolina. The Historic Hotelier of the Year award is presented to the recipient demonstrating the highest contribution of furthering the celebration of history at a historic hotel as well as leadership innovations. Hayward began his career at Grand Hotel in 1985 as a sales representative. He was soon promoted to sales manager and then director of sales. Ken was appointed vice president in 1993. Active in the hotel industry, Ken was appointed to the Michigan Travel Commission by Governor Granholm in 2005 and reappointed in 2008 and served as its Chairman from 2008-2010 before being term limited in 2012. During his tenure as chairman, Travel Michigan secured funding and developed the Pure Michigan advertising campaign. Ken was involved in selecting the agency, developing that brand, and has continued to fight for state dollars to fund the campaign. Ken is also a board member and executive committee member of Historic Hotels of America. He is a member of the American Hotel & Lodging Association Resort Committee, serves on the board of Michigan Retailers Association and Michigan Restaurant and Lodging Association, and is an active member of Meeting Professionals International, Michigan Society of Association Executives and Letterwinners M-Club, a University of Michigan alumni organization.

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P H O T O S : S H O W S PA N

CVB NEWS»

Greater Lansing CVB Announces Historic Tourism Data The Greater Lansing Convention and Visitors Bureau (GLCVB), along with Anderson Economic Group, recently reported its findings from an in-depth study in a report commissioned by the GLCVB. “Tourism Related Benefits in Greater Lansing’s Economy” provides a measuring stick by which continued programs and investments can be evaluated. The report includes 2018 data on the spending patterns of both day visitors and overnight guests to the region, and their impact on local businesses like restaurants, retailers, hotels, state sales tax and more. “Our hope for this report is to take these up-to-date numbers and continue to educate community stakeholders on the importance and impact of tourism in our region,” says Jack Schripsema, president and CEO of the GLCVB. “In 2015, the region hosted 4.8 million visitors per year and in 2018 we welcomed over 5.3 million visitors annually. The tourism industry is thriving and those 5.3 million visitors to the region have a large impact on the success of local businesses and ultimately the quality of life for area residents.” The study’s findings showed that of the $682 million spent by tourists annually at businesses in Greater Lansing, $490 million is taxable under Michigan’s sales and use tax. With Michigan’s sales and use tax rate at 6 percent, tourism spending in Greater Lansing contributed more than $29 million to the State of Michigan in sales tax revenue. Additionally, the multiplier effect of the $682 million in direct spending resulted in more than $1.1 billion in regional economic impact and $288 million in additional income and earnings for workers in Greater Lansing in 2018.

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REGIONAL NEWS

PEOPLE NEWS» The Greater Lansing Convention and Visitors Bureau (GLCVB) recently hired Hannah Kroll, CTA as sales manager. Kroll was most recently with the Kellogg Hotel and Conference Center where she held three increasingly demanding roles over the last eight years. Kroll holds a bachelor’s degree in Hospitality Management from Central Michigan University and is an active member with the Michigan Society of Association Executives and the Society of Government Meeting Planners. Her role with the CVB will include growing the meeting and events market within Michigan State University as well as generate meetings business with the regional and national associations market. “Continued growth of our relationships within MSU is an important part of the future plans of our organization,” says Jack Schripsema, president and CEO of the GLCVB. “We are confident that Hannah’s experience and valuable community relationships will make her a perfect fit for this key role.”

Veteran Hospitality Leader Retires from Detroit Metro CVB Michael O’Callaghan, executive

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vice president and chief operating officer of the Detroit Metro Convention & Visitors Bureau (DMCVB), retired at the end of 2019. “We are grateful to have had Michael serve on our leadership team for the past 21 years,” says Larry Alexander, DMCVB president and CEO. “His knowledge in customer service, operations and research has helped elevate the Bureau to the successful organization it is today.” “Aside from being judicious in matters of board governance, Mike has shared his expertise and countless connections in auto-related tourism,” says Shawn Pomaville-Size, executive director, MotorCities National Heritage Area. “From partnering with us on developing Autopalooza to hosting the Alliance of National Heritage Areas in Dearborn and Detroit, Mike has led our organization with humor and vision, as we meet our mission of promoting and preserving the auto heritage so unique to our state.” During his time at the DMCVB, O’Callaghan served as the vice chair of the trustees for the 2017

Celebration of the Beatification of Ven. Solanus Casey at Ford Field that attracted 60,000 people to Detroit from the region and around the world. He was a board member of the Southern Wayne County Regional Chamber, is chairman of the board of St. John’s Complex for the Archdiocese of Detroit and was a long-standing board member and past chair of the Michigan Hotel and Lodging Association. Before he joined the DMCVB, O’Callaghan served on the bureau’s board of directors, representing the local hotel community. He was an elected member of the bureau’s owner advisory committee, formed by the Michigan legislative act to provide oversight for the bureau’s marketing funds, and served for several years as the Bureau’s treasurer. In retirement O’Callaghan plans to travel and spend time with his family

Crystal Mountain Staffs for Guest Experience Crystal Mountain has been named Stephanie Scott as the resort’s vice president of retail and wellness services. As part of this new executive role, Scott will oversee the design, development and execution of digital and on-site retail strategy, promotion and customer experience which includes the resort’s Kinlochen, Peak Boutique and Park at Water’s Edge shops as well as soft goods within the Mountain Market. She continues her leadership role at Crystal Spa where she has spent nearly a decade. Under her guidance, the spa has been ranked the highest in Michigan by Spas of America and No. 22 on its most recent national Top 100 list. “The guest experience that Stephanie has helped create at Crystal Spa has made it a vibrant part of our business in all four seasons,” says Chris MacInnes, president of Crystal Mountain. “We know that she will do the same for the shopping experience at Crystal.” Scott joined Crystal Mountain in 2010 as the spa sales manager and was promoted to spa manager a year later before being named director of spa and wellness in 2013. In 2016, management of the Four Seasons Club, the resort’s premier members program, was added to her responsibilities.

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MUSKEGON, MI

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Director of Special Programs Announced for NAIAS The North American International Auto Show (NAIAS) recently announced its partnership with the former president and CEO of the Detroit Economic Club, Beth Chappell, as director of special programs to drive the next level of speaker engagement for the 2020 show in June. “Beth is a proven leader and a well-respected professional among executives in the industry,” says Rod Alberts, NAIAS executive director. “With her decades of experience, Beth will help the show attract the top minds and industry disrupters to Detroit in June. Our speakers and symposiums will be heard by thousands of media and industry members from around the world, and Beth will help draw the best of the best.” Chappell will focus on building the show’s current AutoMobili-D speaking program with the brightest minds in mobility, which includes thought leaders from government entities, financial and investment agencies, automakers and suppliers, and more. Prior to the partnership with NAIAS, Chappell was owner and co-founder of RediMinds, a data strategy and consulting company she recently sold. Until November 2017, Chappell served as president and CEO of the Detroit Economic Club (DEC) for 15 years and is credited with rebuilding it into one of the nation’s premier speaking venues. In that role, she regularly interacted with significant business, government, academic and other leaders across the nation and the globe. Chappell sits on the boards of American Axle & Manufacturing Corporation, Citizen’s Research Council, the DEC, the Detroit Regional Chamber, Detroit Zoo, Michigan/Israel Business Alliance, MSU Southeast Michigan Campaign Cabinet and The Parade Company.

Bernadette Benkert 231-724-1123 bernadette@visitmuskegon.org

CON N ECTION

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SNAPSHOTS DESTINATION MICHIGAN SHOWCASE

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On Thursday, Nov. 14 at the Breslin Student Events Center on MSU’s campus in East Lansing, planners gathered for the Destination Michigan Showcase, an education-based trade show. Attendees networked with colleagues, shared trends, found solutions to challenges, and explored destinations, venues and service providers. destinationmi.com 1. Jay Gladstone and Kelli Beattie (Calhoun County Visitors Bureau). 2. Stacy Yerby (Detroit Metro CVB) with planners from Association Management Resources. 3. Margaret Morse (Hotel Indigo) and Anissa Damon Buiskool (Michigan Public Health Institute). 4. Ashley Jarosz (Delta by Marriott Muskegon), Katie DeWeerd (Shoreline Inn) and Bernadette Benkert (Muskegon CVB). 5. Laurie Burger (Michigan Meetings + Events magazine). 6. Patti Ingleson (Destination Ann Arbor), Maryanne Greketis (MSAE) and Kristy Poore (Destination Ann Arbor). 7. Jennifer Doerr (PAAM), Kimberly Harris (Cambria Shelby Township), Deb Kresnak (Cambria Suites Traverse City) and Courtney Abela (Chemical Bank). 8. Viki Gotts (Associated General Contractors, MI), Donna Trudell (Marriott), Cathy Mayhew (AGC, MI) and Stephanie Monroy (Marriott). 9. Heather Thalison (MI Health Information Network), Brie Kear (Boyne Resorts), Kara Zimmer (Boyne Resorts) and Nazy Kazerani (MI Health Information Network). SUBMIT YOUR EVENT PHOTOS To have your meeting or event photos featured here, contact the editor at morgan.halaska@tigeroak.com.

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Destination Michigan Showcase

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PEOPLE PROFILE JACK SCHRIPSEMA

PASSING THE TORCH

After over 50 years in the hospitality industry, the GLCVB’s loyal leader looks forward to his next adventure. B Y M E G A N G O S C H AT JUST 16, Jack Schripsema had already set a long-standing hospitality career in motion with his first job washing dishes at the local Holiday Inn. The Michigan State University graduate later went on to work at some of the country’s most iconic properties including The Plaza Hotel in New York and the Century Plaza Hotel in Los Angeles before returning to his home state where he’s worked tirelessly with Detroit, Grand Rapids, Traverse City, Flint to put Michigan on the map as a thriving national destination—most recently as president and CEO of the Greater Lansing Convention & Visitors Bureau (GLCVB). “We’ve spent so many years growing demand significantly and priming the region for some really impactful developments, so to get to visibly see the renaissance happening here and to know we had a small part to play in that is something I’m most proud of,” Schripsema says. Now, after over 50 years in the industry, Schripsema will officially retire in February. A few of Schripsema’s many colleagues offer their reflections on his time and invaluable contributions to the industry here.

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"In the six years Jack served on the MACVB board, he generously gave of his time and talents. Not only was he dedicated to the work of various committees, but he also showed his true strength as an industry leader as the association’s president in 2018. He has been a strong advocate for the tourism industry and is a mentor to me. I will miss working with him in the coming years." —Larisa Draves, CMP, Michigan Association of Convention & Visitor Bureaus “I have had the honor to work with Jack for many years in the Michigan hospitality industry. He has always been a visionary and a leader when it comes to new ideas

and collaboration, and has been so supportive of all of our efforts to unite the destinations in Michigan for one common cause—bringing more meetings and events to our great state!” —Kim Corcoran, CMP, Destination Michigan/Meetings Michigan “It has been a pleasure working with Jack during his tenure at the GLCVB. In my opinion, Jack embodies the Sheryl Sandberg quote, ‘Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.’ We’re going to miss Jack’s leadership, but I’m confident the foundation he has established will carry us forward to a bright future.” —Tracy Padot, CTA, GLCVB

P H O T O : G R E AT E R L A N S I N G C O N V E N T I O N & V I S I T O R S B U R E A U

and Greater Lansing organizations

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P H O T O : G R E AT E R L A N S I N G C O N V E N T I O N & V I S I T O R S B U R E A U

MEET LIKE A LOCAL

Michigan’s Capital City offers unique event space, premium lodging and one-of-a-kind dining and entertainment options all served up in an environment that somehow feels just like home. It’s time to take another look at Greater Lansing, Michigan. When you do, we promise, you’re going to love it like a local.

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Michigan Meetings + Events Winter 2020

Articles inside

PEOPLE PROFILE

SNAPSHOTS

INFOGRAPHIC

TEAM-BUILDING ACTIVITY

EVENT PROFILE

DESTINATION

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SELF-SERVE

TIPS FROM A PRO

NEW HOTEL SPOTLIGHT

VENUE SPOTLIGHT