Transform a space, support a message & mystify guests through dashing design HOT SPOT THE NORTH LOOP’S SEVEN ABLOCKSSQUAREPACKPUNCH MEETINGSMAGS.COM // FALL 2019 DaretoDécor A CORNUCOPIA FOOD HALLS OFFER A BOUNTY OF CULINARY OPTIONS FOR ALL PALATES
CLOSE TO DOWNTOWN. FAR FROM ORDINARY. /discoverstlouispark @DiscoverSLP /discoverslp www.DiscoverStLouisPark.com 952-426-4047 ith exceptional food, shopping, hotels, and event space, we offer small town charm minutes from big city attractions. St. Louis Park and Golden Valley have a superb collection of unique venues to accommodate all your needs. Plus, we provide free customized services for stress-free planning and successful events. Meet, play and stay in Minnesota’s Sweet Spot. W
Flexible Spacesfor any Function MEETINGS • RECEPTIONS • WEDDINGS • EVENTS www.tcgateway.com/meeting-space Green Haven Event Center 763-576-2970Anoka Bunker Hills Event Center BunkerRapidsHills/Coon 763-951-7234 Majestic Oaks Event Center Ham 763-755-2140Lake TPC Twin Cities 763-795-0846Blaine MermaidCenterEvent Mounds View 763-746-2134 Mounds View Event Center Mounds View 763-717-4041 SportsNationalCenter 763-785-5600Blaine New EventBrightonCenter New Brighton 651-638-2130 North Metro Event Center Shoreview 651-483-1727 EventShoreviewCenter Shoreview 651-490-4790 Coon Rapids Civic Center Coon Rapids 763-767-6522 Banquets Minnesotaof 612-803-6468Blaine Fridley 612-803-6468 NatureSpringbrookCenter Fridley 763-572-3588
2 MNM+E | FALL 2019 KAMNETZ;DARINBANFIELD;LIZPHOTOS: JUXTAPHOTOS Fall 2019 MINNESOTA MEETINGS + EVENTS MAGAZINE: IN THIS ISSUE 6 EDITOR’S LETTER 20 EVENT PROFILE Mason Creative combines an anniversary celebration and trade show into one unforget table event. By Maura Keller 22 VENUE REPORT Food halls are taking over the Twin Cities’ culinary scene. By Kassidy Tarala 26 DESTINATION The North Loop is quickly becoming one of Minneapolis’ most vibrant neighborhoods. By Julie Kendrick 48 PEOPLE PROFILE Whether running her own event space or juggling her full-time role, Nikki McLain dives into new challenges head first. By Megan Gosch DEPARTMENTS 26 FEATURE 30 Delightful D é cor Local design experts talk the state of the décor industry. By Megan Gosch, Morgan Halaska & Kassidy Tarala 22 BE EVENTS
MN.MEETINGSMAGS.COM 3 NATURALLY INVITING Mystic Lake Center® is the newest event and convention center in the Twin Cities. Featuring more than 70,000 square feet of dedicated meeting space, Mystic Lake Center can accommodate groups of any size for meetings, corporate events, galas and more. It proudly joins Mystic Lake Casino Hotel® to form the only full-service resort in Minneapolis and St. Paul—making it one of the largest hotels in the metro. OWNED & OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY © 2019 SMSC Gaming Enterprise mysticlakecenter.com 1-866-832-6402 | sales@mysticlake.com GAMING • GOLF • DINING • HOTEL • SPA
4 MNM+E | FALL 2019 MEETING NOTES 9 MEET SMART Three wearable gadgets designed to elevate attendee engagement. By Kassidy Tarala 10 PODCAST Find fresh industry insight from peers and innovators on the go with “Meeting Minds.” By Megan Gosch 10 MEETING MUNCHIES Please every sweet tooth at your meeting with NOLO Donut Cart. By Kassidy Tarala 12 NEW HOTEL SPOTLIGHT North opens at Grand View Lodge. By Morgan Halaska 14 SIGNATURE DRINK Juice Box G&T, courtesy of Royal Foundry Craft Spirits 16 OPEN MIC Key takeaways from the spring 2019 Minnesota M+E Editorial Advisory Board meeting 18 TEAM-BUILDING ACTIVITY New virtual reality lab in St. Louis Park combines technology and team-building. By Sophie Jonsson 18 VENUE SPOTLIGHT Harriet Place offers an intimate, homey venue for any meeting or event. By Sophie Jonsson 19 VENDOR SPOTLIGHT Blkk Hand gives guests peek at the black arts and a memorable keepsake. By Megan Gosch INDUSTRY UPDATE 40 INFOGRAPHIC “Room Block of the Future” reveals booking trends of large-scale, urban convention attendees. of Kalibri Labs and Prism Advisory Group; funded by PCMA Foundation, NYC & Company and Hilton 42 REGIONAL NEWS What’s happening in the local industry. Compiled by Morgan Halaska 46 SNAPSHOTS Photos from the NSA-MN Chapter Annual Gala ON THE COVER Event design by Bungalow 6 Design, custom installation by Girl Friday. Photo by Twin Cities Headshots 42 19 18 TATEPHOTOGRAPHY;ENGFERLAURENPHOTOS: HANDBLKKCARLSON;
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Morgan Halaska, editor MORGAN.HALASKA@TIGEROAK.COM
/MNMEETINGSMAGS @MNMEETINGSMAGS /MEETINGSMAGS /MEETINGSEVENTSMAGS EDITOR'S LETTER
On the other side of Interstate 94 is Royal Foundry Craft Spirits, headed by industry veteran Nikki McClain and her husband Andy. On top of raising two children and running a wildly suc cessful distillery, Nikki is still a full-time planner. Find out how she does it on page 48. Flip to our Meeting Notes section starting on page 9 for a cocktail recipe from the Royal Foundry as well as a virtual reality team-building activity, homey meeting space, and notes from the magazine’s editorial advisory board.
Going North I’LL ADMIT THAT MINNEAPOLIS AND ST. PAUL get a lot of our attention here at Minnesota Meetings + Events. We do venture outside of the city, both in our coverage and free time, when something grabs our attention, though. As a matter of fact, I’ve had the pleasure of visiting Grand View Lodge twice this year—once when temperatures were well below zero in January and then again in late June for the ribboncutting ceremony of North, the property’s shiny new boutique hotel. During my January stay, I trekked out onto Gull Lake for the annual Brainerd Jaycees Ice Fishing Extravaganza as a shiver ing spectator; five months later, I was taking pontoon rides and feeling like a kid again banana tubing on that same lake. We’ve been watching Grand View’s multimillion-dollar expansion closely, which has a lot of exciting options for groups looking to get away from the city, too. Read more on page 12. Alas, back to Minneapolis, where we explore the trendy North Loop on page 26. It’s the neigh borhood that’s been getting noticed by trendy travelers and for good reason. The Bachelor Farmer and Spoon and Stable have helped to put NOLO on the map, but there’s a unique venue or hip brewery/cidery/eatery at every turn of this seven-square block neighborhood.
Find, Friend, Follow Find us online at mn.meetingsmags.com, and make sure to “like” us on Facebook, and follow us on Twitter, Pinterest and Instagram to stay in the loop between issues.
MN.MEETINGSMAGS.COM 7 EDITOR Morgan Halaska SENIOR EDITOR Megan Gosch ASSOCIATE EDITOR Kassidy Tarala DIGITAL CONTENT EDITOR Julianna Fazio CONTRIBUTING WRITERS Julie MauraKendrickKeller EDITORIAL INTERNS Jakob Bermas, Megan Ekstrand, Sophie Jonsson, Taylor Hafner EDITORIAL ADVISORY BOARD Christie Altendorf, D’Amico Catering • Jessica Elhard, University of St. Thomas Devie Hagen, Élan Speakers Agency • Amy Leyden McNamara Alumni Center Connor Myhre, W2O Group • Rosemarie Ndupuechi, 3E Productions LLC Katie Numedahl, CWT Meetings & Events • Lindsey Schneider, Minnesota Medical Association DESIGN DIRECTOR Courtney Nielsen ART DIRECTORS Traci TaylorZellmannKilgore Olivia Curti PRODUCTION DIRECTOR Dianne Talmage PROJECT COORDINATOR Brittni Dye CIRCULATION DIRECTOR Jeremy Wieland SUBSCRIPTION MARKETING SPECIALIST Emily O’Connell ACCOUNTS PAYABLE Leanne Warzeka CREDIT MANAGER April McCauley ACCOUNTS RECEIVABLE SPECIALIST Jared Lawson WEB DEVELOPMENT MANAGER Sandy Powell WEB ADVERTISING COORDINATOR Angela Beissel ASSOCIATE PUBLISHER– NATIONAL SALES Kathryn kathryn.olson@tigeroak.com612.548.3184Olson California Meetings + Events • 303.617.0548 Colorado Meetings + Events • 303.617.0548 Michigan Meetings + Events • 586.416.4195 Illinois Meetings + Events • 312.755.1133 Mountain Meetings • 303.617.0548 Northeast Meetings + Events • 586.416.4195 Northwest Meetings + Events • 253.732.7133 Texas Meetings + Events • 469.264.7657 Reprints: For high-quality reprints of 500 or more call 1-800-637-0334 or email reprints@tigeroak.com. For address changes, ordering single copies, cancellations, or general questions about your subscription please contact customer service at 1-800-637-0334 or customerservice@tigeroak.com Minnesota Meetings + Events accepts no responsibility for unsolicited manuscripts or artwork; they will not be returned unless accompanied by a stamped, self-addressed envelope. TIGER OAK MEDIA FOUNDER & CEO R. Craig Bednar CHIEF FINANCIAL OFFICER Bill Nelson VICE PRESIDENT OF DEVELOPMENT Susan Isay DIRECTOR OF MARKETING & Jim Younger BUSINESS DEVELOPMENT 900 South Third St., Minneapolis, MN 55415 Phone: 612.548.3180 Fax: 612.548.3181 Published quarterly Minnesota Meetings + Events, Fall 2019 © 2019 Tiger Oak Media. All rights reserved. Printed in the U.S.A. FALL 2019 mn.meetingsmags.com To fluentspeakItalian I would love to have the skill to sing and play piano. speakingPublic readingSpeed Patience “ If you could immediately gain one new skill, what would it be? ” rivercentre.org EVENT PLANNERS. We get you. You have a lot on your plate. We’ll help you clear it.
8 MNM+E | FALL 2019 TO BOOK YOUR NEXT EVENT, CALL US AT 612-659-3870 TODAY TARGET FIELD: A BALLPARK FIT FOR ANY EVENT! Holiday Parties | Employee Gatherings | Retirement CELEBRATEPartiesMORETHANHOMERUNS Delaware North Sportservice is the exclusive caterer of Target Field. THE FOOD IS A HIT TOO! Meetings | Conferences | Tradeshows | Team Building MIX TargetWITHBUSINESSBASEBALLFieldopeneditsgates at the start of 2010. Since then, the ballpark is not only utilized for 81+ Baseball Games, it is also used for hosting 200+ private events annually. Target Field operates year-round, boasting a multitude of indoor and outdoor spaces available for rent. Blissfully intertwining the beautiful game of baseball, while providing the ultimate setting for an unforgettable event experience, Target Field prides itself on its versatility and ability to host a wide variety of events within the ballpark.
INTERACTIVECRYSTALEXPERIENT,AVENTRI,PHOTOS: klik badge
AVENTRI SMART TAG Dubbed the “attendee’s digital business card,” the Aventri Smart Tag allows attendees to connect with others via Bluetooth technol ogy. Meeting attendees can virtually exchange contact information, share marketing materials, and record connections they make, sessions they attend and exhibitors they visit. EVENTBIT To personalize large events, show organizers can record data to understand what attendees are and are not engaging with on the show floor. When attendees wear eventBit technol ogy, exhibit sales staff can record traffic flow, marketers can understand attendee engage ment and personalize messaging, and educa tors can gauge what sessions are popular with what types of attendees.
KLIK With a badge, wristband and button, klik has something for everyone’s event experience. Once an attendee has chosen one of klik’s wearables, they can begin exchanging digital contact information and engaging with digi tized event materials, such as exhibitor infor mation or presentation slides. For planners, klik streamlines event registration, programming, networking, location services, attendee track ing and gamification on one event engage ment platform. —Kassidy Tarala Get Connected AVENTRI SMART TAG aventri.com/products/smart-tag EVENTBIT eventbit.experient-inc.com KLIK smart-wearablescrystalinteractive.net/event-technology/
MEET SMART
Meeting Notes
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Try these wearable gadgets to elevate attendee engagement.
PRODUCTS, PLACES & INSPIRATION MEETING MUNCHIES 10 NEW HOTEL SPOTLIGHT 12 NEW VENUE SPOTLIGHT 15 OPEN MIC 16
The moment a meeting attendee walks through the door, they should feel engaged. Whether they’re looking for educational sessions to attend, in search of networking opportunities or just want more information about others in the industry, attendees need to be equipped to make the most of the meeting. From badges to buttons, here are some wearable technology products to make your next event as smart as your attendees.
“It’s not just a bunch of donuts on a platter; it’s two friendly faces, a bunch of delicious donuts that we make for each person, and it’s an experience that everyone is going to remember for years to come,” BakerNOLOsays.Donut Cart offers themed donut bars including Chocolate Chunk, Death by S’mores, Extreme Cereal, Strawberry Shortcake and seasonal options. This fall, Baker says you can expect to see pump kin or apple flavors. Add-ons like Wesley Andrews Coffee and donut holes also areBakeravailable.says when they first started NOLO Donut Cart, they wanted to make sure that booking was the easiest part for planners and clients. The four-step booking process can be completed online. —Kassidy Tarala Get Connected NOLO Donut Cart | nolodonutcart.com Mind Meld FIND FRESH INDUSTRY INSIGHT FROM PEERS AND INNOVATORS ON THE GO.
Glaze Craze
While the meetings and events industry may be tricky to navi gate, it never hurts to have a friend or two in the business on hand to bounce ideas, share experiences and offer tips and tricks. Enter EideCom CEO Charles Eide and Senior Vice President of Sales Lisa Mendenhall Johnson—hosts of “Meeting Minds,” a new podcast specifically for event profession als. From true entertainment costs to the value of a profes sional emcee to tips for weeding out hidden fees or producing events with a true purpose, plan ners can tune in on the way to a site visit or between meetings for helpful insights from indus try leaders and innovators on all things events. Stream all three seasons to hear how fellow plan ners build vendor relationships, navigate contract surprises, per fect event flow and more at meetingminds.org/episodes. —Megan Gosch
PODCAST»
Sweeten your meetings with NOLO Donut Cart’s mobile donut bar. Show every sweet tooth at your next meet ing some deep-fried, sugar-coated love with NOLO Donut Cart. The North Loop-based shop offers a mobile donut bar customiz able for every event, from baby showers to corporate meetings. Jessica Baker, founder and co-owner, first had the idea for NOLO Donut Cart while she was working as a product photographer for a local donut shop. In April 2019, she and coowner Cole Anderson opened for business.
MEETING MUNCHIES»
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MN.MEETINGSMAGS.COM 11 Business and Pleasure Meets style King Room Marquis Room MillenniuM Minneapolis 1313 Nicollet Mall, Minneapolis, Minnesota 55403 USA T +1 612.332.6000 e minneapolis.us@millenniumhotels.com W www.millenniumhotels.com Millennium Minneapolis is the ideal destination for meetings and events. With 321 guest rooms and a full complement of services and amenities, our dedicated staff works in concert with the modern design of the hotel to create a memorable experience for your attendees. Our commitment is to please every guest with attention to detail and the highest level of service. Contact us and mention promo code MME
PHOTOGRAPHYGRADDYPHOTOS:
Designed by Brainerd-based architect Nor-Son and interior design firm Looney & Associates, North is a prime example of bio philic design, with its architectural framework and interior design that connects guests to the natural world. At check-in, guests are greeted at the red oak desk with a stunning granite overlay. The lobby features a large sectional sofa centered around a stone fireplace, while floor-to-ceiling windows blur the line between indoor and outdoor. Dramatic chandeliers hang from the lobby’s ceiling, and the décor throughout is upscale cabin, featuring bold colors and an abundance of textures and lay ers in the carpeting, wallpaper and upholstery.
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The meeting spaces at North, likewise, are a breath of fresh air, featuring the same design elements that mimic nature. The 60 guest rooms embrace the Danish cultural phenomenon of hygge (which loosely translates to cozy in English), with sliding glass doors that open to the outside and hand some books and decorative tchotchkes lining the shelves. Each room features a warm sitting area and workspace, open closet, and 49-inch flat-screen TV with pairing technology to con nect to streaming apps. Brew, located in the main lobby, serves cof fee and small bites in the morning and wine and cocktails in the evening. Tucked in the NORTH MEETING SPACE BY THE NUMBERS NORTH’S LARGEST MEETING ROOM: 1,936 SQUARE FEET, CAPACITY UP TO 150 PEOPLE CREATE: 600-SQUARE-FOOTCAPACITYBOARDROOM,12PEOPLE IMAGINE: 500-SQUARE-FOOT FLEXIBLE SPACE, CAPACITY UP TO 50 PEOPLE INSPIRE: 400-SQUARE-FOOT BREAKOUT ROOM 4 FLEXIBLE MEETING SPACES North’s lobby
NEW HOTEL SPOTLIGHT» Book North Grand View Lodge’s newly opened boutique hotel is now welcoming guests to its cozy abode. BY MORGAN HALASKA
There are new accommodations at Grand View Lodge in the form of a 60-room hotel. North opened in July as part of Grand View’s $55 million expansion and perfectly embodies the area’s northern charm and aesthetic. “Guests of all kinds have been staying at the resort and making memories for gen erations, so we wanted to take a new spin on the resort’s rustic charm and offer a unique setting and atmosphere for meetings, event spaces and lodging accommodations,” says General Manager Mark Ronnei.
MN.MEETINGSMAGS.COM 13 middle of the first floor is The Reflection Room, which features various seating options to lounge, host a breakout session or entertain with a private chef dinner, wine or beer tasting. The hotel is located within walking distance to the main lodge and a stone’s throw from NorthPark, the resort’s new recreation center that, on top of an indoor and outdoor pool and fitness and yoga rooms, features a 36-person outdoor hot tub that is open year-round. A new cornhole stadium and small putting green is located on NorthPark’s outdoor premises, too, providing unique team-building or meet ing break activities to attendees. North guests also have access to Grand View’s amenities, including on-site restaurants and access to the resort’s water activities (like the seriously fun banana tubing). Get Connected NORTH AT GRAND VIEW LODGE grandviewlodge.com/stay/north macevents@umn.edu 612-624-9831 Favorite Client Conveniences: 10 Unique Rooms for Year-end Awards & Holiday Parties D’Amico Catering On-site Adjacent Parking Ramp Adjacent Graduate Hotel HaraldsonScottbyPhoto Reward your team with a terrific holiday party! to receive 15% off room rental. TheNorthParkLibrary
14 MNM+E | FALL 2019 PRODUCTS, PLACES & INSPIRATION SPIRITSCRAFTFOUNDRYROYALCARLSON;TATEPHOTOS: SIGNATURE DRINK» Juice Box G&T INGREDIENTS: —1.5 oz. Royal Foundry Craft Spirits Gin —16 oz. nonflavored tonic —4 apples, sliced and cored —2 cinnamon sticks
DIRECTIONS: Create an apple cinnamon tonic by steeping one cup of tonic with three sliced and cored apples and two cinnamon sticks. Simmer for about 4 minutes. Cool for 20 min utes, then strain and add remaining cup of tonic. Refrigerate in a sealed container until ready to use. (Note: add carbonation with a soda stream if possible.) Pour gin into a lowball, top with apple cinnamon tonic and garnish with a fresh or dried apple slice.
neighbor hood lies the latest addition to the city’s craft distilling scene. But unlike other dis tilleries, newcomer Royal Foundry Craft Spirits (RFCS) is focused on more than stills and spirits; the distillery was designed as an event destination. The British-inspired distillery not only creates its own spirits on-site, but it also features a cocktail room, outdoor patio, a British cycle speedway track (the first of its kind in the nation) and three unique event spaces created by co-owner and chief dis tiller Andy McLain (who grew up across the pond) and co-owner and Chief Marketing Officer Nikki McLain, CMP specifically for planners (read more about her on page 48). “We knew we were looking for a space with upwards of 10,000 square feet and an outdoor space to build our speedway, but being a planner I also knew we needed ele ments like high ceilings, plenty of natural light, few pillars and neutral décor to create that ultimate versatile and transformative space,” says Nikki. “A lot of times you’re choosing an event space because it either looks a certain way or you can adapt the space to match your vision. The space has an industrial vibe but it’s designed as a blank canvas to feel entirely new as you add elements like florals, décor or F&B.”
TuckedSPIRITSGOODinMinneapolis’Harrison
MN.MEETINGSMAGS.COM 15 NEW VENUE SPOTLIGHT»
Get Connected ROYAL FOUNDRY CRAFT SPIRITS nikki@royalfoundrycraftspirits.comroyalfoundrycraftspirits.com T h e r e a r e a ‘ t o n n a reasons to meet in O w a t o n n a ! CHARMING | AFFORDABLE | CONVENIENT 800‐423‐6466 | VISITOWATONNA.ORG
Décor includes industrial-style tables and chairs, plush jewel tone lounge seating and iconic British touches including the Union Jack flag, a classic British phone booth and a curved white tiled back bar wall sure to remind any globe-trotter of a London tube station. The 2,900-square-foot Barrel Room is an ideal fit for vendor fairs, weddings or corporate meetings, accommodating up to 350 guests cocktail-style or 250 seated. The 1,100-square-foot Gaming Area accom modates 40-70 guests and includes access to the distillery’s removable Skittles pub bowling lanes. The 650-square-foot Crown Room, with a darker, more cozy pub feel, can accommodate up to 35 guests for small meetings, seated dinners or social celebra tions. Full buyouts are available and private groups can work with the RCFS team— which creates its own inventive bitters, syr ups, tonics and shrubs in-house—to develop custom cocktails for their event.
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Lauren Segelbaum (Event Lab): I think that social media is contributing to décor trends. I get a lot of inspiration from Instagram. … I used to get my inspiration from storefronts. I still love Anthropologie because I love the way they create their storefront. Well, we don’t have a lot of storefronts anymore.
OPEN MIC»
Key takeaways from the Minnesota M+E Editorial Advisory Board spring 2019 meeting On Security & Contingency Planning Lindsey Schneider (Minnesota Medical Association): Some of the roadblocks that we’ve been running into at our association are smaller probably compared to what most of you are all dealing with. We always need one person totally dedicated to us whether it’s an undercover officer or someone in a full uni form, and that’s been really hard to find in an event setting other than a convention center.
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Amy Leyden (McNamara Alumni Center): I just attended a campus-wide talk on free speech and hate speech. … That’s a challenging issue being that we’re on campus of a public university—controversial speakers that University departments or students want to bring in. With the election coming up, we’ll see candidates coming through and support ers and protesters. We have some good experi ence that makes us ready for those things.
Jessica Miller (Jacki BrickmanConsulting): We have started cross-training our team so that everyone is CPR-certified, and we’ve had a couple people go to first responder training, too. Wherever we are, whatever venue we’re using, we have an evacu ation plan. Whatever the contingency is— whether it’s weather or protests—we’re pre pared for whatever happens. On Décor Trends Connor Myhre (W2O Group): There’s a lot you can do with just a little bit of light, whether it be color or texture. Especially with gobos … you can overlap them to make it look like there’s rain falling on the sides just by adding two rotating gobos. It’s really the mood that you want to create and how experienced your designers are to make that happen, how tuned in they are to the goals that you have.
Jim Leighton (RAIN Events): Well, you’re pulling your ideas from Instagram, but then people at your events are recording it on Instagram. So that’s also designing with social media in mind. On Wellness Devie Hagen (Élan Speakers Agency): Wellness is a major topic right now for my speakers. A year ago there was no interest in the topic at all. Now the meeting planners are all asking for it.
NOTESMEETING
Katie Numedahl (CWT Meetings & Events): Our world is so busy, if you can incor porate a wellness activity into a work activity too, it’s a win-win.
© 2019 Treasure Island Resort & Casino ON AN ISLAND Meet
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Jaimie Mattes, CMM (HelmsBriscoe): There are places where you’re expecting to have [food] labeled and it’s not happening. There’s an expectation sometimes, especially when you register for something and they’re asking for any allergies, and then it just doesn’t follow through. Christie Altendorf (D’Amico Catering): I’m seeing a lot of plant-based foods done in really familiar ways. We did an all vegan wed ding tasting the other week where we had buf falo cauliflower wings. So it’s classic, American favorites, but they’re done in a way that’s hope fully a little healthier, maybe a little more affordable and definitely more sustainable. First row, left to right: Amy Leyden, Christie Altendorf, Lindsey Schneider, Devie Hagen, Jaimie Mattes, CMM Back row, left to right: Lauren Segelbaum, Jim Leighton, Meghan Gustafson, Connor Myhre, Sean Schuette, CMP, Katie Numedahl, Rosemarie Kelly Ndupuechi, Jessica Miller
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Rosemarie Kelly Ndupuechi (3E Productions LLC): I’ve had really good expe rience with food. I send out a list of people and all their various needs. I do find that chefs are willing to work with it. They’re very accom modating.
On F&B Meghan Gustafson (MPLS Downtown Council): I’ve been pescatarian, but I just say vegetarian because everyone kind of knows what that is. There was a time I would just dread whatever they brought me because it was not thought out at all. I think chefs are taking it seriously now.
What does your event smell like? www.thesentologist.com business has to be taken care of, and sometimes it has to be in person. With 50,000 square feet of flexible meeting space, state-of-the-art a/v equipment, nearly 800 hotel rooms and award winning catering, Treasure Island is the perfect place to stay connected with your clients, partners and vendors. Let’s get down to business together. | 1-800-222-7077
Sean Schuette, CMP (Schuette on Duty Solutions LLC): The SPINCon conference is all about brain, body and being so they offer things both in the morning and at night. In the morning there’s yoga, meditation and the like … at night they have activities like bingo and wine circles which are on various topics.
HARRIET PLACE: A Gathering Space East Lake Harriet’s newest meeting space offers a homey neighborhood spot for all types of events.
ENGFERLAURENLABORATORY;REALITYVIRTUALREM5PHOTOS: HANDBLKK(OPPOSITE)PHOTOGRAPHY; ACTIVITY » Dinner, Drinks and RealityVirtual St. Louis Park’s new virtual reality lab boasts cutting-edge technology, in-house pizza, and local beer and wine. REM sleep is characterized by rapid eye move ments, dreaming and bodily movement, and by using virtual reality, REM5 Virtual Reality Laboratory is trying to simulate exactly that. Since opening in St. Louis Park in September 2018, REM5 has sought after clients who cofounder Amir Berenjian deems “the other 99 percent—folks who would not consider them selves gamers, but who are interested in a unique experience.” The space was built to be flexible for all types of people and events. With 6,000 square feet of event space and a maximum capacity of 125 people, REM5 is a venue well-suited for teambuilding“Goingactivities.intoVRtakes everybody out of their comfort zone,” says Berenjian. “It’s an excuse for people to let their guard down and just act like kids. What’s better than looking at your boss being all silly and taking fun pictures and videos?” Perhaps one thing that’s better is experienc ing VR technology along with fabulous food made in-house and a balanced list of local craft beers and wine. The space is a headache-free, turnkey solution. REM5’s goal is to break down the stereotypes surrounding virtual reality. “VR is for everybody,” says Berenjian. “It’s a unique, fun experience. Everybody’s looking for some thing fun to do these days, and we fit that bill.” rem5vr.com —Sophie Jonsson
Get Connected HARRIET PLACE | harrietplacempls.com | 612.440.6949
While Minnesota’s 2019 winter season was brutal for many, members of the Harriet Place team were excited to get their space up and running amid the polar vortex. Harriet Place has cultivated an intimate gathering space for events ranging from business to social events like bridal parties. Throughout the 1,800-square-foot space, the design aesthetic has a modern, colorful vibe that complements the sunlight that poursLocatedin. just east of Lake Harriet, Harriet Place is mindful of its location regarding the aesthetic and the connection to the neighborhood. “Many of our clients have been neighborhood residents who watched the building being renovated,” says Susan Lacek, owner. “As a small, local business, it was important to us to support other local businesses nearby.” In the space, Lacek advises events for 10-40 people for business groups and 50-60 for social/mingling events. Harriet Place is equipped with two parking lots, a lounge area, bar, galley kitchen, multipurpose room, Wi-Fi and a Sonos music system. Clients have said the best parts of the space are its intimate, homey feel and the fact that they have the entire space to themselves. Additionally, there is no required catering or food/beverage minimum to be met. In keeping with its intimate neighborhood feel, Lacek says her hopes for the future include continuing to serve Harriet Place’s community. “We are always open to new ideas from friends and neighbors.” Jonsson
TEAM-BUILDING
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—Sophie
NEW VENUE SPOTLIGHT »
Get Connected BLKK HAND blkkhand.com | blkkhand@gmail.com OUR BEST MEETINGS ARE OUTSIDE BOARDROOM!THE VisitLakeville.org952.469.2020 The Perfect Pace The Perfect Place One Oak Ridge Drive, Chaska 952.368.3100 oakridgeminneapolis.com CORPORATE EVENTS MEETING PACKAGE S TEAMBUILDING
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Black Magic BLKK HAND GIVES GUESTS A PEEK AT THE BLACK ARTS.
Rodriguez takes appointments in her St. Paul studio, but also uses a mobile setup with a portable darkroom for market pop-ups and private events. “The process in itself is a demo, so guests are getting to see every thing happen before their eyes and it usually draws a crowd because it’s something most people have never seen before.”
Rodriguez works with events of all types and sizes and can typically process four to five portraits each hour. “Tintype is a one-shot deal, but the pro cess actually captures a different spectrum of light than we typically see with the naked eye. It’s a very honest process, and it cap tures so much detail. It’s really stunning. The result is a hyper unique, handmade image that’s going to last.” —Megan Gosch
Visual artist Carla Alexandra Rodriguez was studying at the Minneapolis College of Art and Design when she first witnessed the black arts (better known these days as Civil War-era tintype or wet plate photography). With a grant from the state of Minnesota, Rodriguez was able to buy the necessary equipment and learn the foundational ele ments of tintype photography before launch ing her own business, Blkk Hand (the name is inspired by an 1800s nickname for the dark stains created by silver nitrate left on photog raphers’ ungloved hands).
VENDOR SPOTLIGHT»
20 MNM+E | FALL 2019 SILCOXBRUCEPHOTOS: THERE IS A REASON WHY SO MANY TRADE SHOWS are cookie-cutter productions: It’s all about getting peo ple to remember products, services and brands. But Char Mason and her team at Mason Creative saw a unique opportunity to combine a trade show and a 30th anniversary event into one very memorable, business-focused event, earning Mason and her team accolades aplenty including a Star Award from the International Live Event Association, Minneapolis- St. Paul Chapter for Best Corporate Event. LET THERE BE LIGHT Mason Creative sheds light on a combination anniversary celebration and trade show event. BY MAURA KELLER EVENT PROFILE JTH 30TH ANNIVERSARY: CELEBRATING 30 LIGHT YEARS A custom ice sculpture and lit martini glasses played into the event’s theme.
According to Jon Kirkhoff, owner of JTH Lighting Alliance, multiple manufacturers said that this event was the best commercial light ing show they’d ever been to. “We received consistently positive feedback from custom ers and others who attended,” Kirkhoff says. “They created an evening of technology, infor mation, and fun that celebrated our industry. We never had to worry about any details.”
For the JTH Lighting Alliance 30th anni versary celebration and product showcase, Mason Creative was hired to plan an event that positioned their client’s business as a leader in the LED lighting and controls marketplace. “We were challenged to create a completely unique event that was a combination trade show and celebration, to attract 400-plus cus tomers,” Mason says. “We needed to satisfy exhibitors looking for sales, attendees looking for lighting trends and products, and a client who wanted all those things as well as a fan tasticMasoncelebration.”Creative coined the name and tag line for the event, JTH 30th Anniversary: Celebrating 30 Light Years. “The tagline was the perfect play on words that implied an anni versary and the words light years—affirming JTH as a future-focused lighting company,” MasonSelectingsays.
“For me, the biggest high is when a client tells me their goals and a budget and trusts us to accomplish it,” Mason says. “My favor ite words are ‘You are the experts—make it amazing.’ And it is even better when they tell me afterwards that we surpassed all their expectations.”
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“We know what motivates event attendees and produce events that surprise and inspire,” says Mason, who launched her event plan ning business in 2000. Since then, she and her team have produced just about every type of event—nonprofit galas, festivals, meetings, grand openings, conferences and corporate anniversaries. But over time, Mason Creative has become more well known for corporate celebrations and nonprofit events.
ARIA in the North Loop of Minneapolis was the ideal location; as a former warehouse and theater, ARIA has an industrial and historic vibe that would allow the client’s own lighting to be as dramatic as possible. At its core, the event was really all about light. Light and color were infused into every thing. The invitation included a bright colorful graphic that was carried through the event and was applied to the front entry, bar fronts, lamp shades, and food service lighted blocks. A stunning lighted ice luge incorporated the event graphic and client logo, and lighted cus tom imprinted martini glasses were available to attendees. In addition, bubble tea was served in light bulbs. “We designed dramatic room and building lighting, both inside and out, some of which was provided by the client and augmented by a technical production company,” Mason says. Winged lighted dancers performed when the band started and encouraged people to dance. They also posed for photos and min gled with guests, while servers wore custom LED animated T-shirts with the JTH logo. In addition, the event’s entertainers wore LED bow ties and glowing bracelets. The whole event was a showcase of JTH’s lighting lines and talents, with lighting on the walls, chandeliers and throughout the space. And a large 7.4-foot-by-13-foot LED screen was installed over the stage and flown from the venue ceiling grid. It also showcased a technology JTH was involved in—displaying the company’s lighting and controls in vari ous newly constructed building installations. In addition, Nobel prize winner in physics, Shuji Nakamura, was a guest speaker and highlighted his role in developing LED light ing technology. Embracing Challenges Challenges for events of this magnitude tend to fall into two categories: limited time and/ or limited resources. But for this event, it was mostly a time crunch. As Mason explains, her team had just one day to transform the ARIA event space into a totally custom trade show and light- infused celebration. “We had 46 exhibitor booths to set up, custom graphics on the front doors to install, a complicated lighting installation showcasing the client’s own manufacturers, a large LED screen to hang, custom bars to assemble, a giant ice luge to install and food and beverage stations to complete,” Mason says. “This was a tightly choreographed installation, and every vendor involved worked efficiently and in uni son.” The team made it to the finish line with a bit of time to spare for the JTH staff to get a group photo before the doors were opened. “We were able to achieve all the event goals,” Mason says. “Over 500 guests attended ... . The client reported that several industry publica tions featured news on the event, the manufac turers are asking for this event to happen every year and their social media lit up.”
Get Connected MASON CREATIVE masoncreative.biz
ARCHITECTSWILKUSNOORAGA;ANGELA(OPPOSITE)
From coffee, donuts and chocolate to meats, honey and spices, Keg and Case truly brings the farmers market experience indoors.
GEORGE;GEOFFPHOTOS:
VENUE REPORT FOOD
“We live in an era where people have more interest in foods and unique foods. People are also searching for community—a place to be with friends or family,” says Craig Cohen, principal developer. “At a place like Keg and Case, there are many options, and it’s a pleas ant, lively Thoughsetting.”Kegand Case doesn’t have a des ignated event space, it has a market with first-come-first-serve seating available on the patio/market park and in the Rathskeller space. Additionally, In Bloom has a private dining space, and Cohen says groups have FOOD HALLS HAVE BEEN HAVING A MAJOR MOMENT LATELY, and it’s looking like that mo ment isn’t going to end any time soon. Whether it’s their offerings of food from around the world all within several feet of each other, their promotion of local businesses, or their indoor farmers market vibe, we aren’t sure. But whatever it is, everyone seems to be here for it.
Keg and Case West 7th Market With its opening just one year ago, Keg and Case West 7th Market has been majorly pop ular among foodies. The food hall has 23 vendors, more than half of which are the only brick-and-mortar locations of their kind.
THE DINING, IT’S A-CHANGING
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Here’s a list of six food halls in the Twin Cities metro with offerings from ice cream and donuts to shawarma and sushi. Foodies, take note.
The Twin Cities’ culinary scene is more diverse than ever with offerings from these five food halls. BY KASSIDY TARALA HALLS Keg and Case features 23 vendors.
Market House Collaborative opened its doors in October 2017, and Lorin Zinter, direc tor of operations, says they have been well received. “It’s a more enjoyable way to have a casual evening out that gives your guests or clients more than a singular option. It is a great way to make an event more comfortable and less formal,” Zinter says. The food hall has an event space that includes the lower level of the building, which can accommodate an array of event types and sizes. Zinter says he thinks food halls will continue to increase in size and scope as the diversity makes them enjoyable for many people, making them great spots to enjoy with groups.
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hosted meetings in the North Garden theater across the street and come over for a tour and food. Market House Collaborative What do seafood, a brewpub and a bakery have in common? Market House Collaborative. This food hall offers flavors of the sea, land and everything in between. A fishmonger and a butcher shop offer high quality meats, while a seafood restaurant, bakery and brewpub offer drinks and dining.
Elevate Food Hall Known as “Minneapolis’ best kept secret,” Elevate Food Hall is a popular spot for cor porate meetings and events. Since opening in June 2017, guests have enjoyed Sonora Grill, 123 Sushi, Butcher & Baker, Fork & Flour, Just Burgers, a salad and hot bar, dessert station and interchangeable restaurants, including the recently open Flame. Groups of up to 600 can rent out the food hall space as well as various corporate event and conference rooms in various sizes. Though a separate catering menu is provided for events, Catering and Event Sales Manager
Clockwise from top left: Market House Collaborative features event space and Almanac Fish; Malcolm Yards Market is slated to open in spring 2020.
ELEVATE
This fall, chef Jason Bills says they will be offering a comfort food menu featuring their “elevated grilled cheese,” which has at least four layers of different cheeses and is served with tomato soup.
Janis Molde says groups can order anything from the food hall, too. “The environment is different from other food halls,” Molde says. “It’s good for groups because there are so many options, and the lounge allows for fun activities and beautiful, unique views of the city.”
The Dayton’s Project will be connected to Nicollet Mall and the Minneapolis Skyway.
PROJECTDAYTON’STHEPHOTO:
VENUE REPORT FOOD HALLS
KEG
Malcolm Yards Market There’s no better cure for a food desert than a food hall. Coming spring 2020, Malcolm Yards Market will be providing the food deprived neighborhood of Prospect Park gourmet food, meeting and gathering spaces, and two new bars with a self-pour tap wall. In addition to the 36 varieties of craft beer, wine and cocktails, Malcolm Yards Market will have a 400-square-foot meeting room for 30-50 people. “Food halls are more of a market correction than a trend. The reason they are so popular with the foodie public is the variety of highend gourmet concepts under one roof paired with craft cocktails, wine and beer in a unique setting,” says developer Patricia Wall. “Groups can meet at a food hall and everyone can enjoy the offerings they prefer—no compromises.”
The Dayton’s Project Reimagining the building’s 21st-century potential while honoring its unique history, The Dayton’s Project will be a mix of old and new. Opening in spring 2020, the last stop on our food hall list is The Dayton’s Project, a 45,000-square-foot food hall and market curated by James Beard award-winning chef Andrew Zimmern. “The food hall will be connected to both Nicollet Mall and the skyways, drawing in visitors from offices, street-level traffic and shopping in the heart of downtown,” says Tricia Pitchford, principal and senior vice president of leasing, Mid-America Real Estate—Minnesota, LLC. Tenant and office leasing is currently underway, so Pitchford says information about meeting and event spaces will be available in the near future. Though, she adds, the acces sible, central location of The Dayton’s Project will likely make it a popular spot for events and meetings. Get Connected THE DAYTON’S PROJECT thedaytonsproject.com FOOD HALL elevatefoodhall.com | 612.455.3750 AND CASE WEST 7TH MARKET kegandcase.com | 651.443.6060 YARDS MARKET malcolmyardsmarket.com | 612.791.0717 HOUSE COLLABORATIVE octostp.com | 651.202.3409
MALCOLM
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MARKET
MN.MEETINGSMAGS.COM 25 AT your FINGERTIPS. --- CALENDAR EVENTS ----- LATEST INDUSTRY NEWS ----- PEOPLE NEWS ----- WEEKLY UPDATES --SUBSCRIBE FOR FREE AT MEETINGSMAGS.COM OUR E-NEWSLETTER CONTACT us! 10715 South Shore Drive Medicine Lake, MN 55441 @thehuttonhousewww.thehuttonhousemn.comhello@thehuttonhousemn.com952.470.0788 Hello Love Photography Hello Love Photography Hello Love Photography Flow Event GroupKokal PhotographyKelsey Heeter Photography The Hutton House is a premier, luxurious event venue located just minutes west of downtown Minneapolis - tucked away in an unexpected corner of Medicine Lake. Offering elegant surroundings, thoughtful planning and an impeccable level of personalized service, The Hutton House delivers a decidedly different experience. WE invite YOU TO EXPERIENCE A ALLMEMORABLEYOUROWN. celebration
DESTINATION NORTH LOOP
CENTER OF EVERYTHING
The North Loop, with its funky-urban vibe, has become Minneapolis’ go-to spot for work and play. BY JULIE KENDRICK Hewing Hotel
CENTEREVENTMUSE(OPPOSITE)
26 MNM+E | FALL 2019 HOTEL;HEWINGPHOTOS:
Stay Here Built in 1897, the 124-room Hewing Hotel calls itself the “go-to place in the North Loop,” says Heidi Sohn, director of sales. The his toric building has been renovated as a luxury boutique hotel with a North Woods feel. The ballroom is 2,556 square feet, and there are also breakout spaces, a boardroom and a cozy library for pre-function events. That Bold North spirit extends to the wellness area, which has a 24-person sauna and an outdoor heated spa pool that’s open year-round. “We create HERE’S AN URBAN CINDERELLA STORY, Minneapolis-style: Picture an industrial warehouse district, a place where the most interesting thing that ever happens is when the trolley comes by to “loop” around the north side of the city. Fast-forward a hundred years and find that same gritty spot transformed. Now the trendiest folks in town—and many more from out of town—flock to its restaurants, bars and boutiques, all in what used to be warehouses and factories for tractors, elevators and farm implements.
Welcome to the North Loop, aka NOLO, a Minneapolis neighborhood that seems to be exponentially upping its “cool factor” with the addition of each new hotel, event space or watering hole. Located in the Minneapolis Warehouse Historic District, which is listed on the National Register of Historic Places, it’s where the city’s most lauded restau rants and trendiest new gathering places can be found. And with major attractions like Target Field right at the heart of everything, this neighborhood seems to have something for“There’severyone.an amazing convergence here, and it’s a neighborhood that’s really thriv ing,” says Dan Collison, executive director of NūLoopPartners, a private and public forum that facilitates the transformation of the North Loop by leveraging district assets. “Yet it’s all very much to scale, dense and with an inte grated sense of place.” “We’ve got a little bit of everything,” says Tim Bildsoe, board president of the North Loop Association. “There are always lots of pedestrians who are out all the time, enjoying all the things the area has to offer. There is so much to do, and it’s such a vibrant area.” As great a place as the North Loop is to live and work, it’s also an ideal location for meetings and events. Here are some highlights from an area that loves to welcome visitors and show off all its post-industrial charm.
Meeting Space
Corporate events are a breeze at the Muse, she says. “Many clients like to have an all-day meeting, then end the day with a reception rightHousedhere.” in a former elevator factory, The Neu Neu “thrives on a culture of celebration,” says Kelly Bollis, owner and creative director. “We’re one of the only venues in the North Loop with an adjacent outdoor space, which allows you to bring in food trucks.” The Main Studio accommodates dinners for up to 150 seated or 200 standing guests, and the Natural Light studio has a capacity of 30 people. Also in the neighborhood is event venue and performance space Aria, which features original brick walls, soaring ceilings and crys tal chandeliers. It accommodates 400 seated or 1,000 for a reception. For smaller events from two to 49, The Other Room is an industrial-style loft that features built-in bar, poker table, multiple TVs and a full kitchen. Owner Erick Patterson says, “It’s a great location for brainstorms, team meetings and client events. My vision was to keep the space as flexible and open as pos sible. It’s a unique space, and so much more comfortable than a formal conference room.” Raise a Glass If NOLO had an official motto, it might be “never thirsty.” Options for places to whet Muse Event Center
BY THE NUMBERS 1 MILLION SQUARE FEET OF OFFICE SPACE IN THE NORTH LOOP RENTED BY TECH COMPANIES ALONE 1,200 EMPLOYEES AT BE THE MATCH, THE NEIGHBORHOOD’S LARG EST EMPLOYER, TIED WITH THE FEDERAL RESERVE OF MINNEAPOLIS 111 ACRES IN THE NEIGHBORHOOD (THAT’S .17 SQUARE MILES) 62 WAREHOUSES IN THE DISTRICT 9 TH RANKING AMONG “HIPPEST NEIGH BORHOODS” NATIONWIDE (FORBES) 7 SQUARE BLOCKS IN THE NEIGHBORHOOD 6-8 STORIES, THE AVERAGE HEIGHT OF NORTH LOOP BUILDINGS
“Many people are surprised by how much space we have here, since we don’t look that big from the outside,” says Becky Soderholm, sales manager at Muse Event Center. “We have a 3,500-square-foot ballroom on the main level and a mezzanine that wraps all the way around. There’s VIP or volunteer space on the third floor and a green room in the basement.”
1912 THE YEAR THE FORD MODEL T ASSEMBLY PLANT WAS BUILT (NOW THE FORD BUILDING) 1937 THE YEAR THE MINNEAPOLIS FARMERS MARKET, WHICH IS IN THE NORTH LOOP, FIRST OPENED FOR BUSINESS 1989 THE YEAR THE MINNEAPOLIS WAREHOUSE HISTORIC DISTRICT WAS PLACED ON THE NATIONAL REGISTER OF HISTORIC PLACES exceptional experiences here,” Sohn says. Also in the neighborhood are the pet-friend ly TownePlace Suites Downtown Minneapolis by Marriott and the 155-room Element by Westin Hotel, scheduled to open in November. It will be attached to a 2,000-seat live music venue, the Fillmore Minneapolis.
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ANDERSON;LIBBYLEE;BONJWINGBANFIELD;LIZPHOTOS:
SOUFOGABY(OPPOSITE) The Bachelor Farmer Spoon and Stable Demi
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Dinner Is Served The Bachelor Farmer’s private events space accommodates up to 60 seated guests and up to 100 for cocktails. “We’ve hosted everything from small gatherings to large business pre sentations, and even a pingpong tournament or two,” says Samantha Waldron, private din ing and events manager. “Spoon and Stable's event space is versatile and great for corporate events,” says Kylie Purtell, private events manager. Two separate rooms seat 12 and 24 or can be combined to seat 36. Nearby Demi, also a chef Gavin Kaysen restaurant, is available for full buyouts for up to 20 guests. A fun-loving group can make a night of it at Nolo’s Kitchen & Bar and The Basement Bar. General Manager Pam Wubben describes the upstairs restaurant as “Midwest chic—one of our signature items is our Peterson Family Farm double-meat cheeseburgers.” Below stairs, The Basement Bar, with capacity for 240, offers darts, games, TVs and a stage for entertainment, plus full bar and a limited food menu. “We had an event here recently, and they played ‘Grumpy Old Men’ on every one of the 18 TVs,” Wubben says. The space is avail able for buyouts. Fit & Fun Target Field, and activities at the Target Field Station Plaza and Amphitheater, keep the area buzzing all summer long. When the weather gets colder, there are still plenty of active lifestyle options, including Basecamp Fitness, which welcomes groups and corporate events. “We celebrate with exercise because col leagues who sweat together, stay together,” says Jed Schmidt, president. “We can schedule private group events for 10 or more attendees or work directly with smaller groups. We coordinate food and beverage service for after class.” The intense, 35-minute classes increase strength while improving cardio performance by alternating 60-second bursts of strengthtraining exercises with 60 seconds on station ary bikes. Basecamp Fitness
The thriving beer-drinking scene includes Fulton Brewery, Modist Brewing, Inbound BrewCo, First Draft Taproom & Kitchen and the Freehouse. Coming later this year will be ONE Fermentary & Taproom and a winery from Schram Vineyards. The new Cobble Social House has seating for 39 on three lev els. “Our vibe is more gallery than bar,” says owner Joe Clark. “We have some very accom plished mixologists.”
MN.MEETINGSMAGS.COM 29 Get Connected ARIA ariampls.com | 612.342.2742 THE BACHELOR FARMER thebachelorfarmer.com | 612.206.3920 BASECAMP FITNESS basecampfitness.com | 612.870.8080 THE BASEMENT BAR basementbarmpls.com | 612.800.6033 COBBLE SOCIAL HOUSE cobblempls.com | 612.345.5463 DEMI demimpls.com | 612.404.1123 ELEMENT BY WESTIN marriott.com | 612.215.0099 HEWING HOTEL hewinghotel.com | 651.468.0400 MUSE EVENT CENTER musemn.com | 612.345.8344 THE NEU NEU EVENT CENTER neuneumpls.com | 612.305.8665 NOLO’S KITCHEN & BAR noloskitchen.com | 612.800.6033 NORTH LOOP ASSOCIATION northloop.org NUMBER TWELVE CIDER number12cider.com | 612.568.6171 THE OTHER ROOM theotherroommpls.com | 612.695.6525 SPOON AND STABLE spoonandstable.com | 612.224.9850 TOWNEPLACE BYDOWNTOWN/NORTHSUITESLOOPMARRIOTT marriott.com | 612.340.1000 your whistle include Number 12 Cider, which cider maker and co-founder Colin Post says is a place to “celebrate the fruit, the growers, and cider drinkers alike.” The space features a 3,000-square-foot taproom and a patio facing an urban pocket park. There’s also a 40-person barrel room and a 25-person midcenturymodern loft-lounge.
30 MNM+E | FALL 2019 PHOTOGRAPHY;B.LAURENPHOTOS: FRIDAYGIRLPHOTOGAPHY;SILCOXBRUCE(OPPOSITE)Children’s Minnesota Star Gala 2018 by BeEvents Eye for BY MEGAN GOSCH, MORGAN HALASKA & KASSIDY TARALA
We’ve recently had a few clients that let us play with different photo backdrops, which gave us a fantastic opportunity to introduce new materials into our work. [Recently] we’ve used pegboards, golf pencils, sprinkles, folded paper, flagging tape, inflatables, fiber fill and more! Since we use every material in a different way, there’s a lot of research that goes into our installations ahead of time to answer those odd questions— which glue will adhere best to this? How heavy will the installation be when we hang 1,000 of these? What’s the longevity of this in a high-traffic area?
Lighting’s become more accessible and affordable with LED and better operated light fixtures that don’t require a lot of labor. I push lighting over any other type of décor as its the most transformative.
Potentially 30-35 percent of your décor budget is spent on lighting. —Todd Pinzuti, owner, Bungalow 6 Design and Events
MN.MEETINGSMAGS.COM 31
When you’re determining décor priorities you need to consider your audience. Who’s going to notice or appreciate what you’ve put into the décor? In my opinion, lighting is still the most transformative décor element and is in every proposal I write.
Let There Be Light
MAKING MAGIC WITH MATERIALSMUNDANE
If you’re trying to make an impact on a budget, lighting design can completely change a room. Finding that balance on your lighting budget can be a careful conversation with your client but it can be so worth the spend.
—Hana April Chughtai, founder, Hana April Inc.
—Todd Pinzuti, owner, Bungalow 6 Design and Events
—Emma Geary, client manager, Girl Friday In the next couple months, we’ll be using foam, pool noodles, pingpong balls, crepe paper and recycled com puter keyboard keys. —Carly Van Veldhuizen, owner, Girl Friday Girl Friday hung flagging tape from the ceiling for an Explore MN installation. Bungalow 6 Design and Events’ epic 50th birthday bash design
Keep a few bags of Leonetti Confetti on hand. For last-minute events, Leonetti says they can easily be added to a table to pull together the décor. For winter, Leonetti suggests white confetti, which can be sprinkled on Christmas trees.
“When flowers are kind of hard to find in the fall, sometimes it’s just easier to have some confetti. In a pinch, it can really add to a table,” she says. Get Connected leonetticonfetti.com 763.439.4222
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LEONETTI CONFETTI
A BIG TREND in event décor right now is confetti. What’s even trendier? Confetti that gives back. In August 2018, Kylee Leonetti founded Leonetti Confetti, a confetti company that employs women from Wayside Recovery Center, a mental health care facility for women with co-occurring substance abuse and men tal health Findingproblems.steady,flexible employment while in recovery is nearly impossible, so Leonetti wanted to provide an opportunity that could serve as a bridge for women in recovery prepar ing to reenter the workforce. “We have five women working with us right now. The nature of the job makes it easy to stay with it if they want to, but they can also leave whenever they’re ‘ready,” Leonetti says. “We provide everything they need in a kit, so all they have to do is cut the confetti.”
For autumn events, Leonetti says confetti can be a great option to spruce up tables.
Leonetti Confetti only employs women from Wayside, which is where they have all their meetings. However, Leonetti says during the winter, she drives to different sober houses to make it easier for the women. Though confetti might not be the cheapest option for an event, Leonetti says the mis sion of her company often offsets the cost for“We’veplanners.been noticing a trend where people are really only interested in adding value to their events in ways that give back. What really leaves a lasting impression is doing something that makes a difference,” she says.
CONFETTILEONETTIPHOTO:
In addition to giving back to women in recovery, Leonetti Confetti sells biodegradable confetti made of recycled paper. “It’s not super cheap, but it’s sustainable and it gives back,” Leonetti says. “One-hundred percent of the money—and then some—goes to the women.”
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Confetti in the Air
The other place where we see clients challenged is in this world of instantly searchable solutions and they try to understand who they are and what it is they are really shopping for. Are they looking for a service which will design them a solution? Or do they want to buy some pretty stuff for their party? Those are not the same thing.
On a budget, it’s best to stay away from overly trendy ideas. Classic is always the best route when budget is a concern. Try to remember what it will look like in photos 10 years from now. Choose wisely. Food, beverage and venue are what peo ple remember so start there and build up. If you really want something trendy, pick one element and do it well. I usually like to push for one great moment instead of a bunch of half-baked ideas. If social media-worthy moments are what the client is after, I say spend 20 percent of your budget. Typically I shoot for anything interactive that can be captured. Photo spaces, sexy lounge environments, interac tive areas where guests have to participate in an activity. That could include 3D gog gles, silent discos, or games with prizes. Anything that keeps the guests engaged is what I’ll fight to keep.
TODD PINZUTI BUNGALOWOWNER 6 DESIGN AND EVENTS
RYAN HANSON CREATIVE PRODUCER BEEVENTS
HANA APRIL CHUGHTAI FOUNDER, HANA APRIL INC. LET’S ABOUTTALK
The majority of your budget should be going towards guest experiences that are tangible and can leave a lasting impression and it’s best to try new trends on a budget by focusing on one specific aspect. Focus on patterned votive candles or a few strategically placed linens instead of an entire room of bold design. In our personal design approach, we make sure to include stylish linens, innovative cen terpiece designs, detailed signage, and you can never go wrong with innovative food and drink options that elevate the guest experi ence, late-night snacks and little favors that guests can take away.
JEN HANSEN EVENT SPECIALIST EVENT LAB
wiselyChoose
MN.MEETINGSMAGS.COM 33
When I first started in the industry as a corporate event planner, budgets were hefty and guest experiences were top-notch until they weren’t once the market crashed. Thankfully it seems as though now organizations are investing budget dollars back into events to boost customer and employee morale.
W hen it comes to budgets you want to know your big three—the three most important moments that matter to the success of your event. Invest your dollars in those to be the best they can be. We seek deeply to form partner ship with and to under stand each client and each project; to know what is valued and what consti tutes success. It is only on that canvas can you start designing to a solution that will achieve results, mean ingfully break the rules and bring joy to the guests experiencing it. Guests have great expecta tions and want personal ized experiences. It’s about how all of the elements play together and this is the space where clients sometimes go astray with their line item budgets. The beverages served at the bar matter as much as the bar they are being served from. The stage set is only as good as the lighting. The ability of the general ses sion to successfully drive home the desired result is directly proportional to how much is invested in the guest’s experience of the space, not just the content. Line item budgets don’t always provide the neces sarily peripheral vision to understand how to wrap all the elements together.
JEN HANSEN , EVENT SPECIALIST, EVENT LAB
HANA APRIL CHUGHTAI , FOUNDER, HANA APRIL INC.
We’re finding that most cli ents see a photo backdrop or ‘Instagram moment’ as a staple in their event—which is a shift from even a few years ago. We’ve received requests lately not only for photo backdrops, but photo opportunities that can be interactive for the guest as well. Instagram not only serves as a constantly updated portfolio of our work, but as a way for our clients to show off their event and how much peo ple have enjoyed their work.
HANA APRIL CHUGHTAI , FOUNDER, HANA APRIL INC.
Guests are already posting and engaging on social media whether or not the client is. It puts some pressure on clients to take a hard look at their online presence and we’re con stantly looking to tie elements in our event design to creating those positive touch points to activate that social presence.
CARLY VAN VELDHUIZEN OWNER, GIRL FRIDAY
It’s a major focus for designers now and its going to continue to dominate the conversation and dictate event design bud gets of the future.
FRIDAYGIRLFLORAL;COUTURESADIE’S(OPPOSITE)
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The focus these days is on over-the-top installations and focal points instead of the little details—designing an event that’s going to engage all of the senses to create a memorable experience.
I think social media is not only a platform for designers to showcase their work, but it’s a great place to look for inspiration, and quite honestly stay motivated and eager to keep coming up with fresh designs. The Minneapolis events community has some really talented designers that I personally follow to not only see what cool installations are happening around our great community, but also to educate myself on different ways of viewing local event spaces.
Designing for Instagram is our jam. It allows us to cre ate mini worlds, one at a time, to communicate our client’s theme or message; it’s a literal snapshot that allows us to focus in on the story we’re telling—and the beauty of it is people are spreading that mes sage because they love how it looks on their feed.
SHARING ON SOCIAL
LLC;PHOTOGRAPHYSZURSZEWSKIJOEPHOTO:
Social media capture, whether your clients are on track with their social media presence or not, is what attendees are already asking for at events.
EMMA GEARY CLIENT MANAGER GIRL FRIDAY
MN.MEETINGSMAGS.COM 35
Other trends Stratton predicts this fall are rusty tones with small accents of greenery and textured modern designs. “I’m anticipating more moody tones with modern textures and small er hints of greenery,” she says. “We are also seeing meeting planners add ing more floral in their stage designs. We’re creating floral arrangements for podiums, sides of stages and the back of stages.”Whenit comes to staying on budget, Stratton recommends that clients be up front about their ideal budget with the designer. “They should come up with stylish options for you. Pick a floral company that represents the style you are looking for.” ConnectedGet SADIE’S COUTURE FLORAL sadiesfloral.com | 651.707.7689
—Carly Van Veldhuizen, owner, Girl Friday We’re driven by the motto, ‘We create art installations to delight and surprise.’ That’s exactly what we try and bring to each piece we create. Ideally, our work should help create buzz about the client, their event, or the launch of what they’re promoting.
—Emma Geary, client manager, Girl Friday
Nothing livens up a place quite like a beautiful display of fresh flowers and greenery. With the rise of plants walls, which have been sprouting up every where from office buildings to restau rants, planners can get creative with these installations to serve multiple purposes at their event.
At the heart of it, brand or campaign activations share the same goals as social events or fundraisers—our client wants to communicate who they are and how they want you to feel. We help create atmospheres that convey a client’s story without saying a word.
“People love the unique styling of plant walls along with the option to have photo backdrops,” says Melissa Stratton, owner and creative director of Sadie’s Couture Floral. “A lot of our clients use plant walls for opportunities to hang their logo or messages on them along with photo backdrops.” To save money, Stratton says planners can rent or create their own boxwood panels for live plant walls.
Flower Power
BRANDING & INSTALLATIONSCUSTOM
Typically when I get a request for custom installations it’s because a client wants to incorporate branding into the event design. Big impact pieces, such as stage designs/ backdrops have been very popular, in addition to welcome/entrance pieces; something that is a ‘wow’ that guests will remember. ... It can be as simple as a company logo etched in a floral centerpiece vase, drum chandelier lights hung from the ceiling, or even a table cling.
—Jen Hansen, event specialist, Event Lab Girl Friday custom cut 444 paper reindeer for a holiday installation at the Mall of America. Sadie’s Couture Floral created a living wall for the D’Amico Family Dinner.
36 MNM+E | FALL 2019
With attendees being so attached to their electronic devices, we get a lot of requests for events that allow attendees to utilize tech nology as much as possible. For example: photo booths with instant social media sharing, mobile bidding for silent auctions, hashtags to follow event moments, tablet bars for interactive trivia, virtual reality, and let’s not forget charging stations to keep all of these features possible. Clients want to see innovative and fresh ideas, concepts that are outside of the box and really keep attendees engaged … what better way to engage them than with the technol ogy they are already using?
JEN HANSEN EVENT SPECIALIST EVENT LAB
T he scope/type of event really deter mines how I would try and grab attendees’ attention and engage them within the event. If it’s a large event (attendee count plus venue) I think incorpo rating a large impact décor piece is impor tant as small details may get lost amongst the large experience. However, if it’s an inti mate board dinner, I’m all about the small details ranging from customized coasters, place cards, and who doesn’t love a custom ized menu printed on the cloth dinner napkin! Whether large or small scale, attendees all seem to enjoy interac tive ceiling!istseat,usherdressedmaybeentertainment,adoorgreetertotheninestogueststotheiroratrapezeartswingingfromthe
RYAN HANSON CREATIVE PRODUCER BEEVENTS
GRABBING ATTENTION & MAINTAINING
signage.withweek’ssolution,eachwantstandpartnersprofessionalsthattowhoasharearethatsomethingtheywantfortionreadilywe’veThehasrienceguestexpectationTheretypesinfluencingpressureholdscontinuallytheirexperienceskeeptodigitalandmillennialamongexperiencesacrowdtheirnativeabilitycaptureandthoseatfingertipsdownthebuttonallofevents.isahighlevelofineverybecausetheexpeofeverydaylifebeencrankedup.rulebookforhowalwaysdoneitisupfordisrupandthechoiceclientsisdotheytoproceedasalwayshaveortryelse?Eventsworkarethosethatdesignedwelltoamessageamongcohortofindividualshavethecapacitypayattention.Doingwellrequireseventandvendorwhounderthedynamicandtoworktowardsproject’sneedednotjustlasteventdustedoffanewlogoonthe RYAN HANSON BEEVENTSPRODUCERCREATIVE
It’s a hard time being in the décor business because most events aren’t seeking décor any more. Everyone has grabbed onto the experience as the piece that matters, so the focus is on per sonalized experiences for the guests attending. They want shareable moments—think immer sively designed, interactive photo and video booth experiences. Guests want spaces which feel authentic and vibrant in their own character; accented by comfy furniture and a remarkable bar which is serving even better drinks. Guests want ways to connect, play and participate as they see fit. Those environmental design elements are the pieces driving event décor right now.
JEN HANSEN EVENT SPECIALIST EVENT LAB
The proliferation of
Less betterstuff,experience
MN.MEETINGSMAGS.COM 37
I’m really blessed to work amongst a really tal ented team of event designers not only within the walls of Event Lab, but also within the Minneapolis area. Using these masterminds as brainstorm buddies not only gets me through tough projects but inspires me. The events com munity is very talented and thanks to social media, I’m inspired by others work posted not only locally but nationally. I also love interior design so I tend to find a lot of tabletop inspira tion from different interior design blogs, maga zines and social media posts. What did we do before the internet? —Jen Hansen, event specialist, Event Lab
GIRL FRIDAY on the BALLOON CRAZE Balloons are joyful and, in mass, seem to create a sense of awe in people of all ages. I like to think the way we install them adds to the sense of wonder—especially if we can do it in a way that seems to defy gravity or make them look like they’re traveling or moving when they’re still. —Carly Van Veldhuizen, owner We love working with balloons because they can be so easily customized to our client with different shapes, colors, and uses throughout their event. Plus, it’s easy to make a huge impact. And they’re biodegradable, so it’s fantastic in terms of sustain ability! —Emma Geary, client manager
FRIDAYGIRLOXENDALE;KENDRAPHOTOS:
Surescripts’ An Evening in Paris Gala by Hana April Inc.
—Hana April Chughtai, founder, Hana April Inc.
andtrend.mightDubaiseetoareinspirationlikeWeInspirationFindingabsolutelylooktoplatformsInstagramandPinterestforandtoseewhatdesignersdoingaroundtheglobe.WewantlookoutsidetheMidwestmarkettowhat’shappeninginEurope,Italy,orinAsiaanddiscoverhowweinnovateourowntwistontheIt’sagreatwaytoshareideastoinspireeachother.
38 MNM+E | FALL 2019 Clockwise from top left: Girl Friday’s ceiling installation for the ILEA Minneapolis-St. Paul Chapter’s 13th annual Star Awards; 2018 AVI Systems’ Avengers-themed annual sales meeting by Hana April Inc.; 2016 Children’s Theatre Company Curtain Call Ball by BeEvents; Event Lab’s 25th Anniversary; Starkey Hearing Foundation’s inaugural Summer Sounds Benefit by Bungalow 6 Design and Events with paper butterfly installa tion by Girl Friday
—Ryan Hanson, creative producer, BeEvents Painted and dyed floral, fall or ’80s colors like mustard and forest green, nontraditional venues and installation-type décor from bal loons to flagging tape are on their way in.
—Jen Hansen, event specialist, Event Lab I n
—Hana April Chughtai, founder, Hana April Inc.
EVENT LAB eventlab.net
HANA
—Todd Pinzuti, owner, Bungalow 6 Design and Events 612.360.3180 6 952.681.7084 | 952.224.8558 952.250.0218 APRIL INC. 612.877.0897
Neutrals are always safe, and gold keeps hanging on, but color has made a great comeback. Reading the tea leaves of this exact moment: the faux greenery, tropical plants and flowers and early ’90s Miamistyle prints which have cannibalized retail this year suggest bold prints and patterns are soon to show up in events.
I personally really enjoy mixing and match ing guest seating arrangements. For exam ple, for a large corporate dinner/gala I like to bring in oversized harvest tables paired with traditional dining rounds. This adds additional texture to an event space, break ing up a standard sea of round tables. I also typically like to have at least two different centerpiece options when dressing over 20 tables, adding dimension and sometimes height to a centerpiece if the venue ceiling allows for it.
Bold color patterns or styles and bright, intense color palettes are on their way back as well as the more clean, monotone looks. Make no mistake, an all-white event without color to break things up is a bold look.
—Ryan Hanson, creative producer, BeEvents Blush color palettes, hanging greens, crystal chandeliers, filament bulbs and donut walls are on their way out.
MIX & MATCH SEATING
—Carly Van Veldhuizen, owner, Girl Friday Out I see chair covers making an exit and trendy chairs being brought into venues to replace standard banquet chairs.
INTERACTIVITY
COLORS & PRINTS
MN.MEETINGSMAGS.COM 39 Everyone always seems to want the newest thing on the market, but it’s important to ensure that the new is slowly integrated into what a group is used to. Many clients that I work with say, ‘if it’s not broke, why fix it’ … which is true, but slowly incorporating new trends is important to guest retention (especially in a fundraising event setting) and to the energy of the event, it’s what keeps guests coming back year after year. I also think if new trends are embraced, they should be discussed in detail during the pre-planning stages of the planning process to ensure that the budget can support the change. Keep in mind, embracing change/trends doesn’t always have to cost money!
—Todd Pinzuti, owner, Bungalow 6 Design and Events I think repeating one design element has much more impact than a bunch of minimal décor moments. Flagging tape is huge design trend and I have used it on many projects.
—Todd Pinzuti, owner, Bungalow 6 Design and Events
BUNGALOW
—Jen Hansen, event specialist, Event Lab Innovative seating styles are on the way. People, especially in the Minnesota market, are not getting creative when it comes to floor plans, but there’s so much more to experiment with than rectangulars and rounds to change the attendee experi ence. Guests may be walking in expecting a sea of rounds but there’s so much to play around with things like lounge seating, square options, harvest tables, X-style floor plans and more to create surprising seating styles.
While farm to table is still hot in F&B, farm décor is giving way to a cleaner, more urban-industrial vibe.
GIRL FRIDAY girlfridaycreative.com |
—Hana April Chughtai, founder, Hana April Inc.
B.LAURENPHOTOGRAPHY;SMAKRACHELFRIDAY;GIRLLEFT:TOPFROMCLOCKWISE EVENTS&DESIGN6BUNGALOWLLC;PHOTOGRAPHYSZURSZEWSKIJOEPHOTOGRAPHY;
—Hana April Chughtai, founder, Hana April Inc. I think we’ll continue to see photo oppor tunities and interactive installations, but they’ll be more organically incorporated into events. Rather than having a photo booth, we might create a more encompass ing lounge that feels less intentioned, but every bit as photographed.
GET CONNECTED BEEVENTS beeventsdesign.com |
—Jen Hansen, event specialist, Event Lab Ceiling draping is on its way out. People are looking to spend their money on other, more impactful elements to achieve differ ent looks throughout the evening than just drapery, although there is definitely a time and place for that.
hanaaprilinc.com |
—Emma Geary, client manager, Girl Friday With platforms like Instagram— it’s so instantaneous and you can actually see the event and feel like you’re actually walking through it—I think that’s where things will continue to become more immersive. Videos are the next level for events. People won’t just see photos of the event after it happened, they’re being guided through it online.
Upcoming&
DESIGN AND EVENTS bungalowsix.com |
—Hana April Chughtai, founder, Hana April Inc.
We’ve started to receive requests for instal lations that can be more interactive. It could be an artful way to ask a big question and get answers from participants or finding ways to truly immerse someone into a piece of art. While we all know a great event is about creating an experience, we’re seeing clients that are looking to add an even high er level of meaning to their events—sending stronger messages that push the envelope.
3
The findings could change how cities, hospitality organizations and business event professionals organize meetings and confer ences. “The results of ‘Room Block of the Future’ reflect a shift in the industry that CVBs must adapt to,” says Jerry Cito, execu tive vice president, convention develop ment at NYC & Company. “The findings will help NYC & Company educate planners and suppliers on the need for flexibility, pricing transparency and potential development of a cross-loyalty program.” Download the full report at pcma.co/roomblockresearch
BEHAVIORBOOKING
40 MNM+E | FALL 2019 HOTEL NEWS 42 AWARDS 44 SNAPSHOTS 46 PEOPLE PROFILE 48 Industry Update
“Room Block of the Future” reveals booking trends of large-scale, urban convention attendees. Research courtesy of Kalibri Labs and Prism Advisory Group; funded by PCMA Foundation, NYC & Company and Hilton IN 2018, there were an estimated 500,000 conventions in the U.S. with over 40 mil lion attendees. Conventiongoers have many options when it comes to accommodations, and a positive hotel booking experience plays a part in their overall attendee experi ence. The purpose of “Room Block of the Future” is to better understand attendees’ room booking behavior and determine the influences and motivations that played a part in their decision.
business travelers attend citywide conventions 25% book in hotels designated as part of the room block, but not through the conference room reservation system50% of citywide con vention attendees book through the conference orga nizer’s room reser vation system 25% book in hotels that are not in the room block or in alternate accommodations in
1
Loyalty An inability to enter in a loyalty program number was among the top reasons attendees booked in hotels that are part of the room block, but not through the conferencereservationorganizer’ssystem.
REASONS WHY Kalibri Labs and Prism Advisory Group analyzed more than 2 mil lion anonymous hotel and Airbnb guest records from conventions held in Houston, New York City and San Diego between 2015 and 2018 in addition to surveying a sample of U.S. business travelers who have attended a citywide convention.
“It was very unexpected to learn from the survey of citywide attendees just how much it bothers them to lose control of their hotel booking process—being generally unable to do the things they normally do in hotel bookings, such as accessing their loyalty benefits. It’s this desire for control that creates frustration and prompts a quarter of them to make transient bookings in convention hotels to get what they want.”
—ELAINE HENDRICKS, PARTNER AT PRISM ADVISORY GROUP
MN.MEETINGSMAGS.COM 41 INFOGRAPHIC
Room Choice Room variety, or lack thereof, is another factor affecting booking patterns. Among many business travelers, a perceived rigidness and the inability to choose a preferred room type played a role. Age Overall, younger attendees (59 percent) are more likely to use accommodationsalternativelikeAirbnb.
—MARK LOMANNO, PARTNER AT KALIBRI LABS Cost A common differentmisperception—affectingattendeebookingpatternsacrosssizesandtypesofconferences—isthathotelroomswithintheblockaremoreexpensive.However,theresearchprovesthatinmostcases(66percent),roomswithintheblockaremoreaffordable.
“One of the more surprising findings from the research was the fact that almost 25 percent of attendees at large citywide conventions actually booked their accommodations at the hotels specified in the room block but did not go through the traditional room reservation process resulting in them not being recognized in the room block. Clearly, this segment of attendees’ room booking priorities were not being met by the existing process.”
Five years ago, Brooklyn Park City Council voted to invest $2 mil lion in the golf course at Edinburgh USA. This year, the city council voted to invest $1.5 million in updat ing the clubhouse, including a new restaurant, banquet facilities and event venue. It’s the most significant facility upgrade since 1991. The previous restaurant at Edinburgh USA’s clubhouse, Girvan Grille, closed Jan. 1, 2019.
42 MNM+E | FALL 2019
HOTEL NEWS » VENUE NEWS »
REGIONAL NEWS
Four Seasons Hotel and Private Residences Minneapolis is expected to open in early 2022 at RBC Gateway. The new 34-story building will be located on Nicollet Mall, and the mixed-use complex will also serve as RBC Wealth Management’s U.S. headquarters. “Minneapolis is a booming corporate hub in the Midwest and has a vibrant leisure, cultural and arts scene, and we look forward to creating a place for locals and visitors alike to come together while raising the standard of luxury and service in the city,” says Bart Carnahan, executive vice president, global business development and portfolio management, Four Seasons Hotels and Resorts. “Our partners at United Properties have envisioned a new luxury focal point in Minneapolis, and we look forward to helping them bring that vision to life.”
NEW PLANS REVEALED FOR A FOUR SEASONS IN MINNEAPOLIS
THE BROOKLYN OPENS AT EDINBURGH USA After undergoing extensive renova tions, Edinburgh USA’s new res taurant is now open. Operated by D’Amico & Partners, The Brooklyn features new food and beverage menus in a comfortable, clubby American bistro-style setting. The restaurant, located in Brooklyn Park, is open to both St. Andrew’s Club members and the public. It boasts outdoor dining, lounge seating with fire pits and views of the golf course. “Our entire team is thrilled about the opportunity to bring exciting new dining and beverage experi ences to the Northwest metro com munity,” says Richard D’Amico, coowner and design principal, D’Amico & Partners. “Guests at The Brooklyn will step into a comfortable club house where they can have a taste fully crafted meal during a night out, gather with friends over lunch, or stop in for a round of drinks straight off the course.”
The 222-room hotel will also feature a restaurant and bar, and one of the largest pool decks in the city that overlooks downtown. A spa complex, open to both hotel guests and day visitors, is also planned, along with extensive event spaces. The 31 fully serviced Four Seasons Private Residences will boast city and Mississippi River views.
RESORTS;ANDHOTELSEASONSFOURPHOTOS: CATERINGD’AMICOFORPHOTOANDERSONTRAVIS(OPPOSITE)
Pearl and the Thief, a Southern-style whiskey and oyster bar led by chef/ owner Justin Sutherland, will be the Moxy Minneapolis Downtown and Ironclad Residential’s on-site restau rant. Originally located in Stillwater, Pearl and the Thief’s new location maintains the same conceptual vibe but finds itself in a larger space with floor-to-ceiling windows.
The hotel and residence opened at the end of June while the res taurant opened its doors later in the summer. Graves Hospitality manages the hotel operations while Kharbanda Management manages the residences. pearlandthief.com
New Hires atDaniellemetroConnectionsMiles joins metro Connections as the manager of conferences and meetings with nearly 25 years of expe rience working in event management, incentives, catering and sales. She will be leading the conference and meeting management teams and overseeing all client work conducted in both areas. Miles previously spent several years both with BI Worldwide and the Minneapolis Athletic Club in sales and pro gram management functions. David Everett is metroCon nections’ newest sales manag er and is also an experienced event designer. Everett will focus on using his creative eye to design memorable event experiences and continue to grow his client base through his passion for networking and building industry relationships. He was recruited from a luxury events role in Pennsylvania where he spent more than 15 years delivering superior hospitality to luxury clients and guests. Everett boasts an impressive list of awards won for his work, including sev eral CATIE Awards. “We are excited about the additions of Danielle Miles and David Everett to our team,” says David Graves, president and CEO of metroConnections. “They both bring a pleth ora of fresh experience and knowledge and allow us to continue delivering the best possible events and services to our clients.”
PEOPLE NEWS » New General Manager at Emery Emery, downtown Minneapolis’ new boutique 229-room Autograph Collection hotel, recently announced Kelly Snyder as its new general manager. Snyder will oversee daily operations, budgets, sales and marketing at the 10-story hotel. Snyder joins the Emery team most recently from LQ Management in Bloomington where she served as general manger. A Wisconsinnative, Snyder has also served as a general manager at Wyndham Mountain Vista and Wyndham Branson at the Falls. She has spent the bulk of her career with Starwood in both operations and sales leadership roles. “Kelly has a proven track record of financial growth, guest satisfaction and as an exemplary team leader,” says Caroline Dyal, vice presi dent, operations for Pivot Hotels, the luxury and lifestyle operating division of Davidson Hotels & Resorts. “We are pleased to welcome her as an essential part of the hotel’s executive team to build upon Emery’s opening momen tum and bring the newly ‘re-buffed’ hotel to its full shine.”
SIGN UP FOR MEETINGSMAGS.COMSUBSCRIPTIONFREEYOURTODAYATMINNESOTAMEETINGS+EVENTSHASGONEDIGITAL! West End Conference Center 8,800 sq ft Conference Center On-site Parking On-site Coordinator Catering to fit budget & needs CONFERENCE CENTER westendconferencecenter.com(952)232-6423
MN.MEETINGSMAGS.COM 43
“We were so happy to find such a terrific new home for Pearl and the Thief,” says Sutherland. “We were looking for the perfect loca tion and are so happy to have found it in the Moxy Downtown and Ironclad Residential.”
DetailsRestaurantAnnouncesDowntownMinneapolisMoxy
Heroic Productions recently received two creative awards for its December 2018 A/V production and livestream of Gustavus Adolphus College’s Christmas in Christ Chapel 2018, “Visions of Divine Mystery.”
44 MNM+E | FALL 2019 REGIONAL NEWS
Heroic Productions has long-supported this event with dramatic lighting, audio and, more recently, a multicamera HD livestream broadcast.
The live web broadcast received a Bronze Telly Award in the category of General-Live Events (which had more than 12,000 submis sions) and a Gold Hermes Creative Award, an achievement given to just 20 percent of the 6,000-plus submissions from across the globe. “We are thrilled to partner with Gustavus each year in producing their global livestream of Christmas in Christ Chapel,” says Jon Young, president and CEO of Heroic Productions. “It has never been about winning awards, but these achievements given by two respected and independent organizations are a testament to the creativity, hard work and talents of every one at Gustavus and our team here at Heroic.”
MINNEAPOLIS;MEETPHOTOS: THORNBERGDAN(OPPOSITE)
HeroHospitalityAward
Erik Loberg, an assistant front office manager at the Graduate Minneapolis, has been named the Hospitality Hero award winner for the first quarter of 2019 by Meet Minneapolis, Convention and Visitors Association. Loberg can be spotted driving the shuttle, giving personal bike tours and even walking guests to the light rail stop. Nominated by Senior Convention Services Manager Lacy Hinson, Loberg’s knowledge and love of the arts, museums and history of the city compels his shuttle guests to comeLobergback.started working at the hotel since October 2013 as a bellman. He was promoted to bell captain and then promoted to his current position. “Erik will find out who [our guests] are per sonally, where they are from, and what would bring them a piece of home, while also showcasing Minneapolis,” says Hinson. “All of our guests—from recruits and corporate executives to professors and social travelers—have made comments about how Erik’s touch has kept them coming back.”
Chuck Goldberg, Erik Loberg and Lacy Hinson
AWARDS »
The Classic at Madden’s on Gull Lake ranked No. 59 on Golf Digest’s list of America’s 100 Greatest Public Courses for 2019. This is the 16th year in a row that The Classic has made the list. Twenty-six Midwest courses made the list, some for the first time. The Classic is only one of three Minnesota public golf courses on the list and the only one in the Brainerd Lakes“TheArea.competition is always stiff, but this year it was especially tight. Many golf courses lost their spot while the list welcomed some newcomers,” says Abbey Pieper, managing partner. “We are honored that The Classic is continuing its hot streak as one of the best destinations for golf in the country, and especially right here in Minnesota.”
Two International Awards
MADDEN’S RECOGNIZED BY GOLF DIGEST
Heroic Productions Receives
“We hear from our golfers how much they enjoy playing Madden’s award-winning golf courses, and it keeps them coming back every season. That’s the ultimate award for us,” says Glenn Hagberg, head golf professional, Madden’s on Gull Lake. “But it’s especially validating when Golf Digest reinforces the same sentiment.”
MN.MEETINGSMAGS.COM 45
Commonwealth Properties Owner WinsJohnAwardRupp, St. Paul-based real estate developer and owner of Commonwealth Properties, was honored as one of four individuals who received a 2019 Progress Minnesota award. Rupp accepted the award at the Progress Minnesota awards banquet on April 17 at the Metropolitan Ballroom and Clubroom in Golden Valley. Progress Minnesota, sponsored by the Finance & Commerce business newspaper, annually highlights individuals and companies that are moving the Minnesota economy forward in innovative ways. “The Progress Minnesota award means a lot to me and to all of us at Commonwealth Properties,” says Rupp. “It says that we are doing the right thing, working hard to bring new life to historic structures and places. Innovation is everything when it comes to finding new reasons for people to patronize businesses in historic buildings and places that have outlived their original purpose.” Rupp and his wife, Stephanie, coown Commonwealth Properties. Rupp’s business career has focused on finding new and innovative ways to reuse old but historically significant buildings. In the mid-1970s, Rupp bought and reno vated a run-down building in the heart of the once-thriving Cathedral Hill neighbor hood of St. Paul; Rupp and some business partners installed a bar, W.A. Frost & Company, on the ground floor and added restaurant service two years later. The new development sparked an economic resur gence for the neighborhood. Rupp and Commonwealth’s cur rent endeavor—the remaking of a historic Catholic girls school into a public/private resort and event center—is located in south eastern Minnesota. Set on 63 privately owned acres that abut the 3,000-acre Frontenac State Park, Villa Maria will be open for weddings and private events in 2020, with lodging and other hospitality elements to follow later that year.
612.777.8732 | sales@usbankstadium.com | www.usbankstadium.com AN MA NAG ED FA CILI TY PLAN YOUR NEXT EVENT IN A STADIUM DESIGNED WITH YOUR GUESTS IN MIND BUILT FOR BOLD MINNESOTA’S PREMIER EVENT SPACE
3 2 SNAPSHOTS NSA-MN CHAPTER ANNUAL GALA
46 MNM+E | FALL 2019 SUBMIT YOUR EVENT PHOTOS To have your meeting or event photos featured here, contact the editor at morgan.halaska@tigeroak.com. 6 7 8 5 1 4 NSA-MN Chapter Annual Gala On May 31 at International Market Square, the National Speakers Association – Minnesota Chapter (NSAMN) held its annual gala to celebrate the past year and recognize outstanding members, from those who earned their CSP to those who offered advice and knowledge throughout the year. Awards were presented for Newcomer IMPACT, Chapter Member of the Year, Next Level, Volunteer of the Year, the Mark Leblanc Award, Minnesota Speaker Hall of Fame and Lifetime Achievement Award. The incoming board was also introduced. The theme was Be a Pineapple with a Tropical Twist, and mentalist Joe “The MindShark” Curcillo provided entertain ment with a thought-driven program. nsa-mn.com
1. Amy Tolbert, Ph.D., CSP and Dr. Manny Steil CSP, CPAE. 2. Tom Guetzke. 3. LynMarie Winninger. 4. Thom Winninger, CSP, CPAE; Joe Schmit, CSP; Amy Tolbert, Ph.D., CSP; and Dr. Manny Steil CSP, CPAE. 5. Tim and Marci Malzahn. 6. Patricia McGinnis, Robin Kellogg, Dr. Jermaine M. Davis and Carol Kaemmerer. 7. Dan Diebold, the first president of NSA-MN 39 years ago, and his wife. 8. Guy Marzano, Annie Meehan, Tracy Patil and Christine Leick. —Photos by Your Moments Photography
With O’Hare Airport just minutes way, Chicago Northwest is an event planner’s dream. Discover unparalleled accessibility, premier venues, exceptional hospitality and rewarding shopping, dining and entertainment experiences. Give yourself an edge at ChicagoNorthwest.com. 100,000 sq. ft. Convention Center | 10,000+ Guest Rooms | Over 60 Hotels 4 hours from anywherein the continental U.S. NOW THAT'S AN EDGE
AHEAD OF THE CURVE
MNM+E: How has your experience influenced your work with RFCS? NM: I really drew from that plan ning experience to set clear goals for the kind of space we wanted to create. It’s a blank canvas that can be completely transformed to fit a guest’s style and needs. The event space is just as important as other elements of the business, so we’ve designed it to become so many different things to so many different people.
MNM+E: How do you juggle it all? NM: I perform better when I’m busy. During workday hours, BCD is my main focus and the distillery lends itself well to after-hours work. I have an amazing support system at home and a talented staff at RFCS I can rely on, but my No. 1 rule of thumb is to respond [to emails] within 24 hours or sooner. It’s a personal goal that helps to keep me moving. At the end of the day, it’s my name on the business, and I want people to know they’re in good hands. It’s definitely not easy, but you never know what’s coming. You have to stay ahead of that curve.
MNM+E: How did you get your start in the industry?
MNM+E: What are your goals for the future?
NM: [After college] I landed a PR job in Minneapolis where I was working on product rollouts, which ended up being events. I was coordinating venue locations and managing on-site logistics, so that’s where I got my first real taste for planning. I’m naturally Type A and love lists and getting things done, so events were a natural fit.
BY MEGAN GOSCH WHETHER RUNNING HER OWN DISTILLERY, cocktail room and event space at Royal Foundry Craft Spirits (RFCS) (learn more on page 15) or juggling her full-time role as an account director for BCD Meetings & Events, Nikki McLain, CMP, a mother of two, dives into new challenges and opportunities head first.
PEOPLE PROFILE NIKKI MCLAIN
48 MNM+E | FALL 2019 CARLSONTATEPHOTO:
Nikki McLain is doing it all.
NM: I have 17 years of industry experience in advertising, PR, meeting planning execution, strategy and account management roles. I loved those roles, but I don’t see myself going back to the day-to-day planning side of things, and what’s interesting about the distillery is being on the other side of that equation. Now I’m the sup plier and the venue helping people create these amazing experiences. It’s just as rewarding, so that’s the focus and I can’t wait to see how things evolve from there.
HOLD YOUR NEXT MEETING OR EVENT AT *Mention this ad and receive 10% off of your next room rental at MOA! Must book by December 31, 2019, valid for events in 2019 and 2020. Not valid on prior bookings. Based on availability. Cannot be combined with any other offer, discount or promotion. PARKVIEW + EXECUTIVE CENTER Corporate Meetings | Nickelodeon Universe ® Park Buy Outs Bar + Bat Mitzvahs | Conventions | Weddings + Social Receptions Team-Building Activities | Youth Group Outings FOR MORE INFORMATION CONTACT GROUP SALES AT GROUPSALES@MALLOFAMERICA.COM OR 952.883.8809
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Grand View Lodge has taken meetings to the next level with the opening of North, our new boutique hotel and conference center. Located on Grand View’s main property, the new hotel provides an unrivaled meeting and destination experience blending our rich history with modern amenities. Add in everything our resort from spa, dining, golf, and fun, and you have a meeting like no other.
60 Spacious Rooms | 4 Contemporary Meeting Spaces | Coffee and Wine Bar Comfortable Lounge Space | Modern Northwoods Feel | Reception Patio Most great ideas are not created in the office — time to retreat to the Northwoods. 800-368-1885 | www.GrandViewLodge.comsales@grandviewlodge.com Minnesota’s Newest Hotel and Conference Center
