TREND REPORT MARKETING EVENTS
Austin-based INNOVATX Events uses social media to promote the events it produces, such as a 2019 summit for a national insurance company.
WANTED: SOCIAL MEDIA INFLUENCER WITH HEART
Authenticity and thought leadership are top-of-mind for event marketers.
To help a client promote a pet festival, the Austin-based events, marketing and public relations agency Bounce is tapping into the heart. “We’re really trying to jive into what makes people love their pets, that pets make you feel you’re the most important person in the world,” says Shermayne Crawford, senior publicist at Bounce.
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TXM+E
| SUMMER 2019
Crawford, who has worked on large-scale events such as the Keith Austin Music Festival, says Bounce plans to launch the social media campaign promoting the pet festival—which is scheduled for 2020—a year in advance while
leveraging local pet Instagram influencers to encourage attendee participation. Campaigns like Bounce’s represent a new normal for event marketing: long-term, datadriven digital marketing campaigns that strive to build authentic relationships with brands. With marketers fully shifting their marketing campaigns to digital tools, tapping into social
P H O T O : I N N O VAT X E V E N T S
BY MELISSA SERSL AND
