TREND REPORT AMENITIES
The Adolphus’ barbershop offers bespoke services, including a straight-razor shave.
AMAZING AMENITIES
Don’t expect the standard extras at these Texas hotels. GUESTS HAVE COME TO EXPECT several standard amenities when they check into a hotel. But several properties offer unique amenities that make meetings, events and hotel stays especially memorable. From classic hotel elements that promote mindfulness to fun group activities that promote team-building, these hotels and resorts have kicked up their amenity offerings to provide unique guest experiences.
The Adolphus Hotel, Dallas Guests at The Adolphus Hotel in Dallas can access a barbershop right in the hotel lobby. It opened in May, part of a massive renovation of the 106-year-old hotel. The business represents a partnership between The Adolphus and Brass Tracks, an Oak Cliff-based barbershop. Guests can enjoy the barbershop’s specialty straight-razor shaves, trims and pompadours. The barbers use a variety of unique groom-
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ing products, including Brass Tack’s signature Easy Rider Beard Oil, a bergamot-scented oil that helps to detangle, soften and moisturize. Offering barbershop services to hotel guests has two key benefits for The Adolphus. First, the barbershop has allowed the hotel to position the lobby as a central gathering place. Second, the new amenity also attracts customers to The Adolphus who are not hotel guests.
Four Seasons Hotel Houston Guests at the Four Seasons Hotel Houston can now enjoy playing some of the world’s most famous golf courses without ever having to leave the city. The hotel was the world’s first location to
add a Topgolf Swing Suite, a virtual simulator that allows guests to play courses like Pebble Beach and St. Andrew’s from one of two simulator bays. The Four Seasons added the Topgolf Swing Suite to its lobby in January 2017 as part of its lobby renovation. Though several Topgolf Swing Suites have opened since, there are currently only two locations in Texas. The other location is 5 Under Golf Center in Beaumont. The addition of the virtual simulator allows the hotel to achieve its vision of creating “Houston’s Living Room,” says Tom Segesta, general manager of the Four Seasons Hotel Houston. “We wanted to have an engaging, energetic space where you can gather with family, friends and coworkers in a living room where you share the day’s activities and create memories over food and drink,” Segesta says. In addition to offering virtual golfing, the
P H OTO S : T H E A D O L P H U S H OT E L ; (O P P O S I T E ) F O U R S E A S O N S H OT E L H O U S TO N
BY MELISSA SERSL AND
