Texas Meetings + Events Winter 2020

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MEETINGSMAGS.COM // WINTER 2020 ALL IN Arlington is a good bet to host meetings and events UP-AND-COMING Find everything and more in Waco

Hotel Galvez & Spa and The Tremont House have long been the locations of choice for corporate retreats in Galveston. The beachfront location of Hotel Galvez & Spa offers expansive Gulf views, the island’s finest spa, the Galvez Bar & Grill and an award-winning Sunday brunch. The Tremont House, located in the historic Strand District, is within walking distance of a wide array of shops, restaurants, museums and galleries. Both hotels provide ideal venues for intimate and grand gatherings in a unique and historic setting. Call today and let us assist you in meeting your goals.

ASK ABOUT WYNDHAM’S
PERKS
PICK YOUR
PROGRAM
perfect galveston island retreats
business or pleasure 2024 SEAWALL BLVD., GALVESTON ISLAND, TX 409.765.7721 | www.HotelGalvez.com 2300 SHIP’S MECHANIC ROW, GALVESTON ISLAND, TX 409.763.0300 | www.TheTremontHouse.com
the
for

MAKE YOUR NEXT MEETING A SPLASH.

DIVE INTO ROUND ROCK

KALAHARI RESORTS & CONVENTIONS OPENING IN ROUND ROCK 2020

Centrally located within Texas, Round Rock is the premier destination for your next meeting. With easy access via the nearby international airport, 4,000 hotel rooms and event capacities of up to 5,000, we’ve got all the bases covered. Enjoy shopping, dining, plus attractions like Triple-A baseball and coming soon, the nation’s largest indoor waterpark! Knock your event out of the park. GOROUNDROCK.COM

On The Horizon

In 1927 in downtown Abilene, Texas, an enterprising young Conrad Hilton opened a first-class hotel, the second to bear his name, at an historic site just yards from this exciting new property. Welcome home, Hilton.

Doubletree by Hilton Full-Service Convention Hotel

Opening Late 2021 in Downtown Abilene

• 206 guest rooms

• 38,700 square feet of public meeting space

• 12.000-square-foot ballroom

• Restaurant/bar/lounge

• Free parking & Wifi

• Swimming pool & terrace

• Adjacent to Abilene Convention Center

• Walk to dining, shopping, cultural venues

Abilene’s central location, accommodating venues, friendly people, and helpful convention bureau make event planning easy.

Request a Proposal: 800-727-7704 abilenevisitors.com

New in 2020: $55 million expansion and renovations throughout grounds. Already open: new livestock barn, horse stalls and covered arena.

Opening early 2020: Up your game in this 55,500-square-foot, multipurpose complex with 4 basketball courts, 8 volleyball courts and state-of-the-art amenities. Take a tour: abilenevisitors.com/sports

Dodge Jones Youth Sports Center Taylor County Expo Center

DEPARTMENTS

FEATURE 37 Bet on Arlington

Once

6 TXM+E | WINTER 2020 PHOTOS: FERRARI’S ITALIAN VILLA & SIDECAR TAVERN; WACO CVB; ISTOCK.COM/WELLESENTERPRISES
TEXAS MEETINGS + EVENTS MAGAZINE: IN THIS ISSUE 10 EDITOR’S LETTER 28 VENUE REPORT Find a space to meet and eat in Grapevine. By Teresa Kenney 32 DESTINATION Visit Waco in the heart of Texas. By Teresa Kenney 56 PEOPLE PROFILE It’s easy to remember the Alamo with experts like Pamela Jary Rosser on the job. By Teresa Kenney
Winter 2020
28
the Vegas of Texas, meeting in Arlington is no gamble.
32
By Teresa Kenney

This is what I call a power lunch.

WE HEAR THAT A LOT.

Whether you’re planning a quick business lunch or a multi-day conference, The Woodlands is designed to make your job easier, and attendees’ experience unforgettable. Known for our unique combination of event space, leisure activities and natural surroundings, we pride ourselves as a meeting destination that surpasses expectations.

See what sets us apart at visitthewoodlands.com/plantoimpress

NOTES

UPDATE

8 TXM+E | WINTER 2020 48
SELF-SERVE Two companies bring the bar to hotel
Kassidy Tarala
CONSTRUCTION NEWS Unique topping off ceremony for Austin Marriott Downtown
FLASHBACK Mattie’s at Green Pastures is a must-stop in Austin.
TEAM-BUILDING Activities that are pure Texas
COMING SOON Hotel Vin to open in Grapevine 20 TASTE
are you in the mood for?
FAM TRIP Explore the three moods of Hyatt in San Antonio.
Teresa Kenney
INFOGRAPHIC
Events’
Future Trends Report projects growth in the industry. Research
of CWT
44 Winter 2020 MEETING
13
rooms. By
14
14
16
18
What
22
By
INDUSTRY
44
CWT Meetings &
2020
courtesy
46 REGIONAL NEWS What’s happening in the local community. Compiled by Teresa Kenney
NACE!”
ON THE COVER Esports Stadium
dedicated esports facility
Convention & Visitors Bureau 52 18 PHOTOS: VIRGIN HOTELS DALLAS; GARY BOGDON 2019; PICNIC PEACOCK
54 SNAPSHOTS Houston chapter of NACE converged on the Houston Zoo for “Wild for
By Teresa Kenney
Arlington, a
in Arlington. Photo courtesy of Arlington

“TAKE OUR TECH FOR A SPIN”

20,000 802.11 a/g/n/ac Wireless Network

can

simultaneously

SERVICES OFFERED

The Austin Convention Center has a full suite of services that are provided to you to ensure peak performance throughout your event. These services are in place to design an environment specifically scaled to your event needs. This customization includes:

Network support

Wireless devices
connect
Our team is ready to provide expert assistance to any networking needs you may have during your event. With constant network monitoring, we can quickly solve issues that come up, and proactively address areas of concern. 2,500+ CAT 6 Copper UTP Ports
www.austinconventioncenter.com CHECK US AT: request a proposAL: Phone 512.404.4200 our tech stats Multi-mode and single-mode Fiber Optic ports
Wireless Internet Access Wired Internet Access Network Service & Support Voice Service & Support
1,000+

Road Trip!

WHAT’S THE SAYING? “I’m not from Texas, but I got here as soon as I could”? Sounds about right. This year marks lucky No. 7 for me living in Texas, and I still am exploring all there is to see and do. Heck, my niece moved here in her teens and decades later is still heading off on road trips with her family to discover new sights.

So, for our winter issue, we took a little bit of a road trip, both figuratively and literally, across Texas. Our feature is on Arlington. Once the Las Vegas of the country, today it’s a darling for meeting and event planners. We’ve sprinkled in some fun facts about the city, which is now the home of the Dallas Cowboys’ AT&T Stadium, Six Flags and Live! By Loews. Did you know Arlington is also the birthplace of ballpark nachos? It’s true. For more trivia, read our feature on page 37.

We also look at the heart of Texas: Waco. The rich history of this charming city easily comingles with its lively present and promising future. You may know the town by its association with HGTV stars Chip and Joanna Gaines—and certainly their influence has provided some popular destination attractions. But did you also know that the remains of more than a dozen mammoths were discovered here? Or that you can hold an event in the former manufacturing plant of Dr Pepper, which was invented here? Check out our destination article on page 32 to learn more.

For our literal road trip, I drove into San Antonio for a unique FAM trip that gave me a look at not only all the city has to offer, but also three very different and appealing experiences that can be had at Hyatt brand hotels and resorts. I fill you in on all the details in my article in Meeting Notes (page 22).

Speaking of San Antonio, for our People Profile, we showcase the talents of one of the people who help to preserve the history of the city’s most iconic attraction: The Alamo. We’re pretty sure you’ll want to remember (see what I did there?) the contributions of Pamela Jary Rosser, Alamo Conservator and ninth generation Texan, after reading more about her on page 56.

Thanks for spending some of your time with us! As always, if you have story ideas, industry news, or just want to say “hi,” reach out to me at Teresa.Kenney@tigeroak.com.

Find, Friend, Follow

10 TXM+E | WINTER 2020 EDITOR'S LETTER
Find us online at tx.meetingsmags.com, and make sure to “like” us on Facebook, and follow us on Twitter, Pinterest and Instagram to stay in the loop between issues. /TXMEETINGSMAGS @TXMEETINGSMAGS /MEETINGSMAGS /MEETINGSEVENTSMAGS
Cheers, Teresa Kenney, editor TERESA.KENNEY@TIGEROAK.COM

EDITOR Teresa Kenney

MANAGING EDITOR Morgan Halaska

SE NIOR EDITOR Megan Gosch

ASSOCIATE EDITOR Kassidy Tarala

DIGITAL CONTENT EDITOR Julianna Fazio

EDITORIAL INTERNS Hannah Cullen, Dinneen Graff

E DITORIAL ADVISORY BOARD

Chris Arredondo, Eclipse Entertainment • Yvette Audrain, Simply Mox • Andy Austin, Andy Austin Entertainment Kelly Bagnall, Dykema Gossett PLLC • Deborah Elias, Elias Events • Lisa Dalton, Hotel Palomar Dallas Kevin Foster, Conference & Catering Consultant Services • Christy Hill-Howard, Christy Hill Events

Rob Keating, M&M Event Rentals • Steve Kemble, Steve Kemble Event Design • Cindy Lo, Red Velvet Events Inc.

Terri McBride, Austin Convention Center • Jim Monroe, J. Monroe Designs • Diana Pfaff, Irving CVB John Shore, Shore Public Relations • Laurie Sprouse, Ultimate Ventures • Leigh Stem, AFR Event Furnishings Dayne Sullivan, Adventures LLC • Marla Watson-Werst, PeaPod Productions

D ESIGN DIRECTOR Courtney Nielsen

ART DIRECTORS Traci Zellmann, Olivia Curti

P RODUCTION DIRECTOR Dianne Talmage

P ROJECT COORDINATORS Kristina Vis

C IRCULATION DIRECTOR Jeremy Wieland

ACCOUNTS PAYABLE Leanne Warzeka

C REDIT MANAGER April McCauley

ACCOUNTS RECEIVABLE SPECIALIST Jared Lawson

W EB DEVELOPMENT MANAGER Sandy Powell

W EB ADVERTISING COORDINATOR Angela Beissel

ASSOC IATE PUBLISHER– NATIONAL SALES Ryan Miller 469.264.7657 ryan.miller@tigeroak.com

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BUSINESS DEVELOPMENT 900 South Third St., Minneapolis, MN 55415 Phone: 612.548.3180 Fax: 612.548.3181 Published quarterly Texas Meetings + Events, Winter 2020 © 2020 Tiger Oak Media. All rights reserved. Printed in the U.S.A. WINTER 2020 tx.meetingsmags.com THE INDUSTRY’S MOST POWERFUL RESOURCE TOOL MEETINGSMAGS.COM 150,000 RESOURCE LISTINGS ONE-CLICK RFP EXPERT ADVICE WEEKLY LOCAL NEWS NATIONAL NEWS CITY/DESTINATION PROFILES +
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no matter your hobby or profession DENTON Call Erin Wilson for all your meeting needs 888-381-1818 • erin@discoverdenton.com discoverdenton.com Denton Convention & Visitors Bureau Embassy Suites by Hilton Denton Convention Center New 318-suite hotel offering 70,000 sq.ft. of flexible meeting space IS THE PLACE TO MEET

Meeting Notes

BYO BARTENDER

In-hotel wine, beer and cocktail taps are bringing the bar right to your room.

The hotel bar is a fun, convenient option to unwind after a long day of meetings, but with companies like Plum Wine and PourMyBeer, hotels are now taking it one step further: They’re bringing the bar to your room. That’s right—throw on that plush robe and slippers because you no longer need to leave the room to get a drink.

Plum Wine

Since opening its first in-room taps in 2018 at the Four Seasons in Silicon Valley, Plum Wine has been bringing wine, beer and spirits to guests’ rooms in 22 hotels across the United States. The Plum amenity houses up to two bottles of wine that can be preserved for up to 90 days using argon gas. “Similar to a Nespresso machine, when a guest wants a glass of wine or spirit in the convenience of their hotel room, they just press a button,” says founder David Koretz.

Koretz says meetings and events planners can customize Plum to their attendees’ liking by offering a unique experience to sample many local wines and pair them with the hotel’s menu. “It’s all about exceeding guest expectations. Guests today aren’t just looking for a bed to sleep in; rather, they crave an experience that allows them to indulge and feel catered to. They crave an experience that exceeds what they can get at home,” Koretz says.

A Plum canister, which serves more than 1,000 pours, uses cloud and artificial intelligence to identify the label of a bottle of wine, beer or spirit, and it automatically sets the perfect temperature for each bottle.

PourMyBeer

With self-pour taps in hotel lobbies across the United States and Canada, PourMyBeer offers guests the opportunity the pour their own wine, beer, kombucha or cold brew and bring it back to their rooms.

“Guests can use their room key to get a beverage of their choice any time they want and pour it by the ounce. For example, some hotels can have bars only open for a few hours a day, limiting their beverage sales. This is not an issue with self-pour technology, which allows the guest to access the beverages around the clock,” says Tana Rulkova, marketing manager.

PourMyBeer allows guests to access only two drinks at a time, but if a guest requests more, hotel staff can give their keycard access to two more.

Though PourMyBeer has the capability to install a tap in each individual guest room, Rulkova says it is more cost efficient and lower maintenance for hotels to serve these kegged beverages in a tap located in the lobby for all guests to use.

“We want to offer an easy-to-deploy mobile dispense solution to hotels that they can activate for events or just everyday use in the lobby,” Rulkova says. —Kassidy Tarala

Get Connected

TX.MEETINGSMAGS.COM 13
PRODUCTS, PLACES & INSPIRATION CONSTRUCTION NEWS 14 TEAM-BUILDING 16 COMING SOON 18 FAM TRIP 22 PHOTOS: PLUM WINE; POURMYBEER
PLUM WINE | plum.wine POURMYBEER | pourmybeer.com

CONSTRUCTION NEWS»

Topping Off

Celebrating the completion of its structural framework, Austin Marriott Downtown hosted a unique “topping off” event in collaboration with local spirit masters Garrison Brothers Distillery. In place of the traditional raising of the final beam ceremony, the hotel raised three Garrison Brothers bourbon barrels via crane onto the hotel’s rooftop. The barrels will remain on the roof throughout the construction period until the hotel’s opening in mid2020, at which time the hotel’s first

guests will be treated to an exclusive Austin Marriott–inspired whiskey tasting.

Austin Marriott Downtown will feature 613 guest rooms (including 25 suites), a rooftop pool and bar, three bars, and two restaurants on the ground level. The hotel will also offer more than 60,000 square feet of meeting space, including an exhibit hall with floorto-ceiling windows along a 170-foot glass wall. The hotel is located across the street from the Austin Convention Center. austinmarriottdowntown.com

FLASHBACK»

GREENER PASTURES

Built at the turn of the 20th century, Mattie’s at Green Pastures was once the estate of Henry and Martha “Mattie” Miner Faulk. In 1946, Faulk’s daughter Mary and Mary’s husband Chester Koock opened the fine dining restaurant Green Pastures at the address, and over the years, they hosted lavish parties and grand occasions for celebrities, governors and visiting dignitaries. Mary Koock also catered many parties at the Lyndon B. Johnson Ranch. Although Green Pastures was founded in the era of Jim Crow laws, from the outset, the couple welcomed all guests, regardless of race or religion, long before the Civil Rights Act of the ’60s desegregated other Austin establishments.

Renovated and restored in 2017, Mattie's at Green Pastures has several spaces for private groups and offers complimentary A/V, customizable menus and valet services. For conferences and holiday parties, the Marion Hall & The Pavilion features 3,500 square feet of versatile space with indoor and outdoor seating for up to 240 guests. Intimate luncheons or executive dinners are popular gatherings in the private dining room, Table Royale, which can host up to 12 guests and includes a private entrance. And the Lounge Room, which can be divided into two to three sections, offers two dining areas and a private bar, and seats up to 32 guests with views of Green Pastures’ heritage oak canopy.

Throughout the restaurant, the space tells the family’s story through family artifacts, and the restaurant still offers some of the family’s beloved recipes on the menu, including its iconic 1965 Milk Punch. mattiesaustin.com

14 TXM+E | WINTER 2020
PHOTOS: MARRIOTT AUSTIN DOWNTOWN; MATTIE’S AT GREEN PASTURES
PRODUCTS, PLACES & INSPIRATION

TEAM-BUILDING»

TEAM-BUILDING TEXAS STYLE

Get your adrenaline pumping at Hyatt Regency Lost Pines Resort & Spa outside of Austin. The hotel provides a menu of heart-racing, group team-building activities in partnership with the Lower Colorado River Authority (LCRA).

Groups can take guided scenic tours on more than 19 miles of trails on utility task vehicles (UTVs). The tours can be customized for the group’s comfort level and can include diverse terrain and steep inclines, or, if you prefer, a more sedate path in search of wildlife.

McKinney Roughs Nature Park also provides a ropes course, a 30-foot rock-climbing wall, and a 250-foot zip line. In addition to the LCRA's single zip line connected to the rock wall, the park is home to Zip Lost Pines, where up to six guests can soar over the landscape side by side. It’s the only dual zip line in the state.

Hyatt Regency Lost Pines Resort & Spa

also partners with T & D Adventure Parks LLC, to provide a variety of distinctive on-site experiences at Renegade Trailhead. Groups can take wrangler-led horseback trail rides to explore the heavily wooded region and search for local wildlife and plants native to the area. While at Renegade Trailhead, guests can learn the basics of archery and tomahawk throwing or learn how to trap shoot using a shotgun and clay targets.

Because the resort is situated on the banks of the Colorado River, groups can also enjoy water-themed team-building experiences. Attendees can cruise the river on six-toeight person rafts or take part in a “Splash Raft” challenge, where a guide leads the team through water scrimmages and challenges with paddle splashes and water guns. Alternatively, groups can test their creativity and skills with the “Raft Building” adventure.

Prefer to skip the adrenline-racing and

opt for adding a little more Texas spice to your next team-building adventure instead? Hyatt Regency Dallas has introduced its new Lone Star Meetings Menu. The menu includes activations like Mini Beer Burro Beverage Service, Armadillo Races and Texas Twang Cardio Dance Classes.

If you want to add a philanthropic element to your meeting, make handmade stuffed bears for Texas Scottish Rite Hospital or try the Honky Tonk Two Step Competition, benefitting North Texas Food Bank. And of course, you can even arrange for an appearance by the iconic Dallas Cowboys Cheerleaders. What’s more Texan than that?

Get Connected

16 TXM+E | WINTER 2020 PHOTOS: HYATT REGENCY LOST PINES
PRODUCTS, PLACES & INSPIRATION

All work, no play?

Celebrate your next successful meeting in Odessa, Texas.

You expect a lot from a meeting destination. That’s why Odessa is the perfect destination for your next meeting or conference. Our great people and amazing climate make Odessa a perfect place to meet any time of year. Discover Odessa's professional staff will make sure all the details are handled so there’s time for both work and play.

Odessa features:

•Over forty quality hotels, including the new Marriott Hotel and Conference Center

•More than 300,000 square feet of meeting space with all the amenities

•World-class performances at the Wagner Noël

Performing Arts Center

•Great restaurants and plenty of entertainment options

Discover Odessa will help you:

•Secure hotel accommodations

•Arrange venue facilities

•Assist and coordinate group activities

•Coordinate local details

discoverodessa.org | 432-333-7871

New Hotel to Open in Grapevine

EVENT PLANNING»

Grapevine’s

event venue options are expanding. This summer, the community will welcome Hotel Vin to its historic district. Part of Marriott’s Autograph Collection, the 120-room Hotel Vin embraces the city’s historic past, while offering the innovation and amenities of today. The hotel will feature 10,327 square feet of indoor meeting space—including a 4,232-square-foot ballroom with panoramic views of Main Street and the community plaza—and 4,140 square feet of outdoor event space.

Hotel Vin will include the all-day dining venue Third Rail, a full-service lobby bar and four private dining rooms. The hotel also connects to Harvest Hall, a multipurpose venue that features seven food stalls and two additional bars, as well as a 38,000-square-foot outdoor plaza. Additional amenities at the hotel include a state-of-the-art fitness center and two outdoor patios with fire pits.

Hotel Vin is part of Grapevine Main, a $114 million mixed-use development directly in front of the new TEXRail line in the Main Street District of Grapevine. The TEXRail line runs from Dallas Fort Worth International Airport to downtown Fort Worth. hotelvin.com

BEAUTIFUL DAY FOR A PICNIC

Want an outdoor picnic with panache? The Picnic Peacock can set the scene for an elegant picnic for your group. Located in the Dallas Fort Worth area, the company plans and executes upscale picnic experiences in any space and for every occasion.

The Picnic Peacock’s standard event packages host between two and 24 guests and are available by table size. Packages include rugs, blankets, seating, pillows, tables and/or trays, florals, and décor. Food and beverage catering services are optional. Other add-ons include upgraded florals and decor, photography services, flower crowns, yard games and more. Clients may also order custom packages for larger or more unique events.

thepicnicpeacock.com

18 TXM+E | WINTER 2020 PHOTOS: COURY HOSPITALITY; PICNIC PEACOCK
PRODUCTS, PLACES & INSPIRATION
SOON»
COMING

What Are You in the Mood For?

Feeling flirty? Or maybe you just want to kick back and relax. Well now CANVAS Hotel Dallas can curate a meal based on your mood. The hotel’s Mood Menu is a selection of cleverly paired dishes and drinks that provide options based on how you’re feeling. In a cheerful mood? Try sharable grilled chicken sliders with roasted tomato and basil oil paired with a fruity basil cocktail for two. Need a boost of energy?

CANVAS suggests craveable caramelized coconut pork meatballs and a coffee tequila cocktail. And for those not able to decipher their mood, all Mood Menu items are available à la carte. canvashoteldallas.com

20 TXM+E | WINTER 2020 PHOTOS: CANVAS HOTEL DALLAS PRODUCTS, PLACES & INSPIRATION TASTE»
Beaumont has a lot to offer. Creative incentives. VIP planning. Unique venues. And after face-time with colleagues, the opportunity to get up close and personal with the locals. Meet innovative. Meet extraordinary. MeetBeaumont.com 1-800-392-4401 | Freddie Willard, Director of Sales HOLD A MEETING. HOLD A GATOR.

ROAD TRIP TO THE ALAMO

The Hyatt offers meeting planners headed to San Antonio three completely different experiences depending on which of the brand’s hotels you choose to stay at. This past fall, I was lucky enough to score a FAM trip that included stays at two of the three hotels, with a tour of the third.

Hyatt Regency Hill Country Resort

and Spa

Meeting Mood: Away from It All but Close to Everything

If you’re looking for an out-of-the-way retreat that is conveniently close to it all, consider Hyatt Regency Hill Country Resort and Spa. Although it’s just off the highway and 20

minutes to downtown San Antonio, as you drive up the road to the estate, framed by the canopy of heirloom oaks, you feel the stress of the everyday lift. The hotel was once the Rogers-Wiseman ranch, and many spots throughout the resort are named for the family’s ancestors, including Aunt Mary’s Porch, Pat’s Playground, Henry’s Hollow and Vince’s Watering Hole. One of the halls near the meeting spaces includes a photo gallery that tells the story of the family.

The resort is expansive with multiple spaces to choose from. The Luckenbach Pavilion is a wonderful, golf-course-adjacent, covered open-air venue. The RW Pavilion is fully enclosed for year-round comfort but has a

rustic, outdoor feel. The three ballrooms include the oversized Independence Ballroom at 20,200 square feet, the large Hill Country Ballroom at 13,590 square feet, and the more intimate Fredericksburg Ballroom at 5,712 square feet. There is also ample pre-function and meeting breakout space.

The amenities of the resort are what you’ve come to expect from a high-end luxury retreat and include the Windflower Spa, the casual Charlie’s Long Bar and the full-service, highend restaurant, Antler’s Lounge. For activities, there is the Hill Country Golf Club with 27 holes of golf in diverse terrain, a 5-acre water park, and a FlowRider Wave Machine for surfing or wave-boarding sans ocean waves. And most mornings you can join the on-site naturalist in feeding the animals that call Hill Country Resort home.

Hyatt Regency

San Antonio Riverwalk

Meeting Mood: Smack Dab in the Middle of It All

Located directly on San Antonio’s famed Riverwalk, the mood at the Hyatt Regency

22 TXM+E | WINTER 2020 PHOTOS: GO RIO RIVER
PRODUCTS, PLACES & INSPIRATION
CRUISE; HYATT REGENCY SAN ANTONIO RIVERWALK
Editor Teresa Kenney explores the three moods of Hyatt in San Antonio. FAM Hyatt Regency San Antonio Riverwalk
TX.MEETINGSMAGS.COM 23 www.VisitMcKinney.com/TME 888-649-8499 TEXAS WE SPECIALIZE IN SMALL MARKET MEETINGS
PHOTO: XTREMEHEIGHTS

San Antonio is “make time for fun.” As you step in the front door, you can see the water beyond the lower level doors and the hustle and bustle of the crowd enjoying the day. This is the only hotel on the Riverwalk, and it takes advantage of its prime location within walking distance of the Alamo and other visitor destinations.

The hotel features two ballrooms: the Regency at 10,700 square feet and the Rio Grande at 4,264 square feet. Plenty of smaller spaces allow for meetings of all sizes—from board meetings of 18 to breakouts of 110 classroom-style. The Losoya Conference Center directly across the street from the hotel also offers a great option for groups of up to 250 for receptions, banquets and lectures. And nearby is La Vista Terrace, a stunning setting for a VIP party, wedding or private celebration. Overlooking the Alamo, this penthouse is luxurious without losing its warmth, comfortable without sacrificing elegance and has a full kitchen, living room with fireplace, and both indoor and outdoor spaces to gather and commiserate.

The hotel’s amenities include a rooftop pool and fitness center, the delicious Q Kitchen and welcoming Q Bar. And of course, there is the entire Riverwalk just beyond the doors, waiting to be explored.

Grand Hyatt Meeting Mood: Business by Day, Relax by Night

With 115,000 square feet of meeting and event space and its location adjacent to the Henry B. Gonzalez Convention Center, the Grand Hyatt knows how to get down to business. But don’t let that fool you. The hotel is steeped in luxury and includes two upscale entertaining options: Ruth’s Chris Steak House for fine dining and Bar Rojo for handcrafted cocktails. The hotel also has a stunning outdoor heated pool overlooking the city that can be used for private receptions.

This Hyatt is right on the Riverwalk, as well, albeit, on a more peaceful side of the famed attraction. When you’re ready to get into the mix, you’re just a stroll away to the more heavily trafficked paths, but you can relax by the water in quiet if you prefer. The hotel has three floors of meeting space, including the 21,222-square-foot Lone Star Ballroom on the second floor and the 30,906-square-foot Texas Ballroom on the fourth. The total meeting space equals, more than 115,000 square feet, and its décor, as suggested by the hotel’s brand, is grand.

Get Connected:

HYATT HOTELS | hyatt.com

VISIT SAN ANTONIO | visitsanantonio.com

OFF THE AGENDA

San Antonio is a dynamic city, energized by its rich culture of art, fine dining and history. There are the obvious—but no less fascinating—sightseeing musts, such as the Alamo and Mission Trail. I was also able to sneak away to the Historic Market Square and pick up some local art and make a trip to the lively Pearl Weekend Market, a relatively new attraction for the city. I also enjoyed a fabulous introduction to San Antonio via GO RIO Cruises.

If you’d like to hold an event away from the hotel, choose one of the city’s celebrated restaurants, such as Iron Cactus Mexican Grill & Margarita Bar (ironcactus.com). Set right on the Riverwalk, the restaurant has five private dining rooms which can accommodate 40 to 500 guests. The atmosphere is upscale without being fussy, the food is superb, and the service is attentive and gracious. For farm-totable culinary artistry, try Meadow Neighborhood Eatery + Bar (meadowsanantonio.com). The restaurant is located outside of downtown San Antonio and almost hidden away on the Alley on the Bitters. The warm and welcoming husband-and-wife team of PJ and Lindsey Edwards are focused on seasonality, with plenty of vegetarian options. The Meadow has a private dining room, a bar and a large outdoor courtyard with fireplace, and the entire restaurant is available for buyouts.

San Antonio deserved so much more time than the three days I spent there. That’s why I’m already making plans for my return.

24 TXM+E | WINTER 2020 PHOTOS:
PRODUCTS, PLACES & INSPIRATION
HYATT REGENCY HILL COUNTRY RESORT AND SPA; DINA MELHEM
Hill Country Resort Waterpark Iron Cactus
TX.MEETINGSMAGS.COM 25
CORPORATE AND CUSTOM EVENTS RANCH STYLE
THREE UNIQUE ROOMS
GRAND PORCH, LAWN & STAGE GOURMET KITCHEN H LIVESTOCK ARENA FORT WORTH STOCKYARDS H 817-624-1111 RIVERRANCHSTOCKYARDS.COM
• Over 250,000 square feet of flexible meeting space • 10 championship golf courses • Countless outdoor adventure activities • Minutes from the Las Vegas Strip 702.267.2670 | VisitHendersonNV.com Where Business Meets Adventure

With meeting venues like vineyards and even a vintage excursion train, you know that Grapevine’s breakout sessions will have a little extra something that most others don’t. Let us tailor your meeting with breakout wine receptions on board the Grapevine Vintage Railroad to accommodate your group.

11,000 area hotel rooms within 15 minutes of Historic Downtown Grapevine

1,000,000+ sq. ft. of meeting space citywide More than 200 restaurants and fantastic shopping 81 holes of golf and idyllic day spas

TX.MEETINGSMAGS.COM 27 THIS IS ONE IDEA EVERYONE WILL BE ON BOARD WITH. MEETINGS & MORE AWAIT WITHIN 10 MINUTES OF DALLAS FORT WORTH INTERNATIONAL AIRPORT Grapevine Vintage Railroad Visit us at GrapevineTexasUSA.com or call 817.410.3185 EXPERIENCE TEXAS CHARM IT’S THE PERFECT BLEND OF BUSINESS AND PLEASURE. A RARE VINTAGE SERVED ONLY IN GRAPEVINE.
VIEW SPECIALS & BOOK ONLINE AT CorkysGamingBistro.com throw. Play. eat & drink. 3520 grapevine mills blvd n, grapevine, tx 76051 escape. 342 S Main St. Grapevine, TX 76051 DinosSteakAndClaw.net 817-488-3100 817-251-0100 505 W. Northwest Hwy Grapevine, TX 76051 CafeItalia-Grapevine.com 1200 William D. Tate Avenue, Grapevine, Texas 76051 Phone: (817) 251-2525 | Private Events: (469) 999-8811 ferrarisrestaurant.com (Front of Street) 1200 William D. Tate Avenue, Grapevine, Texas 76051 Phone: (817) 251-8649 | Private Events: (469) 999-8811 sidecartavern.com *Italian American Food *Wood Burning Oven Roman Style Pizza *$5 Wine on Tap and Micro Brewed Beer *Live Music on Weekends *Available for Private Events *Family owned & Operated *4 Star Italian Steak House *6 Private Rooms Available for groups of 10-250

HEARD IT THROUGH THE GRAPEVINE

Spaces to meet and eat in Grapevine.

IF YOU HAVEN’T VISITED GRAPEVINE RECENTLY, it’s well worth your time. The city has been undergoing some dramatic transformations. As we leave the teens of the 21st century behind, here are some of the (newly) iconic spaces that have sprung up over the past 15 years.

28 TXM+E | WINTER 2020 PHOTOS: ISTOCK.COM/VISIONSBYATLEE; BRIAN CAAL
VENUE REPORT GRAPEVINE VENUES

Ferrari’s Italian Villa & Sidecar Tavern

ferrarisrestaurant.com

A Grapevine staple for nearly 12 years, Ferrari’s Villa is family-owned and -operated and the only four-plus-star upscale, authentic Italian restaurant located in the Dallas Fort Worth area. “We are hands-on in everything. The owners are there to meet and greet our guests,” says owner Jane Secchi. “Upon entering Ferrari’s Italian Villa, you are immediately welcomed and feel at home while you listen to the sounds of Italian music and enjoy our wood-burning ovens.” The restaurant offers steaks and homemade pastas made daily.

Ferrari’s has seven private rooms that can accommodate eight to 100 people. “Our rooms are decorated differently, and each has its own sense of style not to mention our lovely outdoor garden patios where we have had

the pleasure in performing small weddings, anniversaries or simply used for cocktails and receptions. We also have occasional buyouts where guests get to enjoy the entire restaurant catered to their group alone,” says Secchi. The restaurant is 9,000 square feet and can accommodate 300 for a sit-down dinner or 400 for a cocktail reception.

The more casual side of the restaurant is Sidecar Tavern. The 1,200-square-foot space can accommodate 80 people for a sit-down dinner or 150 for a reception. “Sidecar Tavern also has a large backyard and gardens with its own bar and cooking area that can accommodate an additional 200 people for cocktails while they enjoy their favorite sports on our TVs or for a 30-person sit-down dinner,” says Secchi. The menu at Sidecar is more casual, serving dishes such as Romana-style pizzas, sandwiches and pastas along with craft beers and wines.

Dino’s Steak and Clawhouse dinossteakandclaw.net

Established in 2009, the upscale Dino’s Steak and Clawhouse occupies a vintage bank building that dates back to the early 1900s in historic downtown Grapevine. “We still have the original vault room that is used for small private dinners. The room holds up to 12 guests,” says Jessica Pizzonia, Dino’s manager.

The restaurant features Prime-certified Angus beef from a Midwest farm. All of its seafood is delivered fresh daily and is in-house cleaned and prepared. “We use the freshest ingredients to accompany all of our dishes to execute a fabulous culinary experience,” says Pizzonia. “And all of our entrees come accompanied with a starch and a vegetable, unlike most steak houses.” In addition, its wine list features over 150 wines from around the country and the world. “We continue to grow our list monthly to offer

TX.MEETINGSMAGS.COM 29
Dino’s Steak and Clawhouse
30 TXM+E | WINTER 2020 PHOTOS: FERRARI’S ITALIAN
SIDECAR
VILLA &
TAVERN; GRAPEVINE CVB
Ferrari’s Italian Villa & Sidecar Tavern Corky’s Gaming Bistro

each of our guests something that will appeal to their palate and enhance their dining experience,” says Pizzonia.

An upstairs dining room can seat 100 guests comfortably or the entire restaurant can accommodate up to 170 people. The interior features custom wood and has the feel of an authentic New York or Chicago steak house.

Dino's offers large private dining and preselect menus for all parties over 16 guests. “We have hosted many large corporations from around the globe as well as locally,” notes Pizzonia.

Corky’s Gaming Bistro

corkysgamingbistro.com

When it comes to group dining, Corky’s is not just a restaurant, it’s an action-packed teambuilding hub, brimming with activities that are geared toward groups of all sizes. “Corky’s is a social gathering place with excellent food, great fun and an ideal spot for corporate and group events,” says Neil Hupfauer, Corky’s cofounder and president.

Opened in August 2018, the 13,675-squarefoot venue is a destination in and of itself. Want to see if your team can crack the puzzle of an escape room? Corky’s has four to choose from with four different experiences: Breakout of the high-security prison, Alcatraz; avoid being kidnapped by a diabolical nurse; escape the alternate jungle realm of a seemingly innocent board game; or be transported back in time to solve the mystery of Jack the Ripper. You can also relive your high school days at the arcade with games such as Space Invaders, Mortal Kombat or Pac Man. Or impress your colleagues with your steady hand and eye coordination with a little ax throwing. All these activities are paired with a full bar and a menu of American food with a decidedly Hispanic influence.

“We offer a full-service bar, including tap and can wines, mixed drinks, and a broad selection of craft, canned and draft beers,” says Hupfauer.

Group packages for 16 or more individuals are available, or the entire venue can be reserved for parties of 80-140.

TX.MEETINGSMAGS.COM 31
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32 TXM+E | WINTER 2020 PHOTOS: COURTESY OF
RANDOLPH DESTINATION WACO
WACO CVB; MARK
Dr Pepper Museum Texas Ranger Hall of Fame and Museum Magnolia Market

BY THE NUMBERS

~3 MILLION BRICKS IN THE WACO SUSPENSION BRIDGE

2.6 MILLION VISITORS TO WACO ATTRACTIONS IN 2018

3,500 HOTEL ROOMS IN THE GREATER WACO AREA

1885 THE YEAR DR PEPPER WAS FIRST SERVED

1856 THE YEAR WACO WAS FOUNDED 24 COLUMBIAN MAMMOTHS UNEARTHED AT THE WACO MAMMOTH NATIONAL MONUMENT 23 FLAVORS THE ORIGINAL FORMULA FOR DR PEPPER WAS SAID TO BE MADE FROM

5 SEASONS FOR CHIP AND JOANNA GAINES’ HIT TV SHOW “FIXER UPPER”

NO. 1 WACO’S RANKING FOR TEXAS HOTEL OCCUPANCY FOR 2018

A LOT OF HEART

Waco is a captivating meeting destination.

THOUGH IN RECENT YEARS Waco has gained attention as being the home of Chip and Joanna Gaines, hosts of HGTV’s show “Fixer Upper,” it has long been a city of note. It’s known as the heart of Texas, not only for its central location, but also its spirit of Texan ingenuity and resourcefulness. After all, this is where the suspension bridge that allowed the Chisholm and Shawnee trails to cross the Brazos River was built. And it’s here that Dr Pepper and Big Red were invented and Baylor University and the Texas Ranger Hall of Fame and Museum are located.

“Waco is an up-and-coming destination that has everything the larger cities do without the traffic and congestion. Ax throwing? Check. Brewpubs, wineries, a cool and funky walkable downtown and even a craft whiskey distillery? Check. Yet you can still get anywhere in 15 minutes,” says Carla Pendergraft, director of marketing and sales for the Waco Convention & Visitors Bureau and the Waco Convention Center.

So, let’s get planning. First step: Choose a venue.

Where to Meet

Planning a large gathering? Waco can accommodate. The gorgeous Waco Convention Center is centrally located just blocks from Interstate 35 and minutes from Waco Regional Airport. It’s also within walking distance of

restaurants, shops and attractions, and two hotels are adjacent to the venue. The convention center features 144,000 square feet of meeting and exhibit space and can accommodate groups as large as 2,000 and up to 180 booths in its exhibit space. Its signature room is the Brazos Ballroom, which overlooks its namesake river.

Baylor University’s prestigious Baylor Club has space for private events that can accommodate up to 400 people. The largest private event space is the ballroom, which offers 40-foot ceilings and floor-to-ceiling windows framing views of downtown Waco. There are also more intimate spaces, such as the President’s Suite with an outdoor balcony overlooking the Baylor campus. The McLennan Community College Conference Center is another option for larger groups. The center can accommo-

date up to 500 people theater-style and can be divided up into as many as six rooms.

For smaller to midsize meetings and events, look to some of the area hotels. The Hilton Waco has 10,000 square feet of indoor and outdoor event space and is connected by a covered walkway to the convention center. Hotel Indigo has 1,600 square feet of meeting space and is located in the city’s business district, just blocks from the convention center. The largest of its rooms can accommodate 100 guests. And the Hilton Garden Inn, located near the Baylor Scott & White hospital, has 3,500 square feet of meeting space, allowing for groups of more than 360 theater-style or 200 for a banquet.

“The Waco Convention Center is adjacent to the Hilton Waco and across the street from the Courtyard by Marriott,” says Pendergraft.

TX.MEETINGSMAGS.COM 33
Waco Suspension Bridge

A new hotel, tentatively called the Magnolia Hotel, is currently in the planning stages and is the brainchild of hometown favorites Chip and Joanna Gaines. “The old Karem Shrine Temple will be renovated and trans formed into the new Magnolia Hotel and will come online in a couple of years. Although it’s only 40 rooms, it is located three blocks from the convention center and would be a great place for convention VIPs. Nowhere else on earth will have the Magnolia Hotel, renovated by Chip and Joanna Gaines,” says Pendergraft.

And if you want to go completely outside of the meeting box with your event location, con sider the Dr Pepper Museum. The museum houses a collection of over 100,000 objects, and its indoor and outdoor event spaces can hold up to 1,000 guests. Planners can add on the venue’s Frosty’s Soda Shop and Peggy Pepper’s

34 TXM+E | WINTER 2020
DESTINATION WACO
Balcones Distillery
A New Era of Texas Hospitality 2020 special offers now available. Call 682.277.4975 and prepare to be wowed. loewshotels.com/arlington-live
TX.MEETINGSMAGS.COM 37 PHOTO: ARLINGTON CONVENTION & VISITORS BUREAU Arlington
the Vegas of Texas, meeting in Arlington is no gamble.
Once
Bet on

The City of Arlington has had several reimaginations over the years.

It was a frontier outpost and the site of the historic Battle of Village Creek. Thanks to its rich soil fed by the waters of Trinity River and its proximity to the Texas and Pacific Railway, it was an agricultural center and market town for neighboring farms. And, most surprising of all, it was once the largest gambling destination in the country, drawing the famous and infamous, including Clark Gable, Mae West, Al Capone, and Bonnie and Clyde.

And now Arlington can add another moniker to its list: a top destination for meetings and events.

38 TXM+E | WINTER 2020
Esports Stadium Arlington + Expo Center

Today, tourism is one of the most important industries for this city sandwiched by Dallas to the west and Fort Worth to the east. In fact, 14.5 million visitors experience Arlington annually.

Arlington’s central location just minutes from Dallas Fort Worth International Airport (DFW) makes it an ideal meeting place for almost every traveler. DFW serves more than 24 scheduled airlines, providing nonstop service from more than 200 U.S. domestic and international cities combined.

“Arlington is a fantastic destination for groups and meetings with our convenient 15-minute access from Dallas Fort Worth Airport, growing collection of full-service

hotels, and broad variety of entertainment districts and venues—all providing countless memorable experience opportunities for attendees,” says Chad Enloe, vice president of sales for the Arlington Convention & Visitors Bureau.

Here are some additional reasons to choose Arlington for your next conference, corporate meeting or private event.

A Venue for Any Size Group

Whether you’re planning a large convention or a more intimate gathering, Arlington has you covered. First and foremost is the convention campus located in Arlington’s Entertainment District. Here you’ll find Esports Stadium

Fun FactS

When the Washington Senators sought a new home in the 1970s, Arlington stepped up to the plate and the Texas Rangers were born.

Ballpark nachos, now a favorite snack at stadiums around the country, were invented at the Arlington Stadium, former home of the Texas Rangers.

Arlington + Expo Center. The 90,000-squarefoot venue opened in 2018 and has the most extensive and technologically advanced LED/ audio setup available. The venue can accom-

TX.MEETINGSMAGS.COM 39 Globe Life Field PHOTOS: ISTOCKPHOTO.COM/ (OPPOSITE) ARLINGTON CONVENTION & VISITORS BUREAU

modate up to 2,500 guests. Esports is set within the Arlington Convention Center, which is conveniently connected to the 311-room Sheraton Hotel. The hotel has its own meeting space, totaling more than 21,000 square feet.

For more nontraditional options, consider Texas Live!, AT&T Stadium or the Globe Life Field, all also located in the Entertainment District. Texas Live! is a destination in and of itself with entertainment and dining. The 200,000-plus-square-foot venue boasts a 100foot media wall and can host parties for up to 10,000 guests. Too big? Not to worry. Thanks to its flexibility of space, with a beer garden, lounges and an outdoor event pavilion, it can accommodate a range of group sizes, including those for as little as 20 people. Anchoring the venue is Live! By Loews – Arlington, a 14-story, 300-room resort with 35,000 square feet of indoor and outdoor meeting space, as well as an event lawn, outdoor infinity pool

and rooftop private terrace.

“Live! by Loews – Arlington is redefining hospitality with a first-of-its-kind sports resort in the heart of Arlington’s sports and entertainment district,” says Marcela Ceccacci, director of sales and marketing for Live! by Loews. “Our meeting space embraces the destination and includes floor-to-ceiling windows with spectacular views in the pre-function space, along with multiple outdoor venues that showcase both AT&T Stadium and the new Globe Life Park.”

Home of the Dallas Cowboys, AT&T Stadium is also a flexible event venue for up to 8,000 guests. The stadium offers hospitality suites, End Zone Platforms, an amphitheater and field-level clubs. You can even hold an event in the post-game interview room or take over the same field the Cowboys play on. The field has more than 98,000 square feet of space for anything you can imagine: concerts, trade shows or expansive gala banquets. To

Fun Fact

Planning something truly colossal and worried that the City of Arlington won’t be able to handle your event?

Consider this: Within a 12-month time frame, the city hosted NFL Super Bowl XLV, an NBA All-Star Game, and the MLB World Series.

give you an idea of the size of the stadium: The entire Statue of Liberty can fit inside with a little room to spare.

If you’re more of a baseball fan, the newest kid on the venue block is Texas Rangers’ Globe Life Field which will open in time for the 2020 season. Located just south of the existing baseball park (which will become home to an XFL football team), the climate-controlled venue will include a retractable roof for sunny days.

Think way outside of the venue box with some of Arlington’s out-of-the-ordi-

40 TXM+E | WINTER 2020
PHOTOS:
&
TEXAS LIVE!; (OPPOSITE) ARLINGTON CONVENTION
VISITORS BUREAU

Fun Facts

In 1893, a mineral well was drilled in the center of what is now the downtown area. It was renowned for “healing” properties. Drinking or bathing in the water was said to cure chronic ailments and improve overall health.

Arlington is the headquarters of American Mensa, the largest and oldest “High IQ Society” in the world. To be a Mensa member, your intelligence score must be in the 98th percentile or higher.

TX.MEETINGSMAGS.COM 41
Texas Live!
AT&T Stadium

nary venues, such as Six Flags Over Texas or the International Bowling Museum and Hall of Fame.

The Bowling Museum can accommodate 275 guests. The 18,000-square-foot museum has two breakout rooms and a small movie theater. It also has free on-site parking. American Way magazine named the museum a must-see.

If a tad more adrenaline is what you’re looking for, the 212-acre Six Flags Over Texas—Dallas Fort Worth area’s largest attraction—can oblige. Reward your employees and their families with a visit to the park. Full park buy-outs are available, but smaller spaces, such as the private picnic pavilion, can be reserved as well. Discounted group tickets are also available if you just want to treat your team to a day outside of the office.

Post-Meeting Fun Galore

Okay, you’ve got the space reserved. Now, what are your group’s plans post-meeting?

How about a charcuterie board party by Inspirations Catering and Events? The team at Inspirations will teach your group how to create a beautiful board worthy of a fancy dinner party or casual potluck. No cooking is required: All of the food is pre-sliced and chopped, and specialty dips are prepared and included. All you and your team have to do is use the boards as a blank canvas to create your favorite spreads.

Or inject the agenda with a little caffeine courtesy of the Texas Coffee School. Learn how to taste and evaluate a cup of joe the same way industry professionals have been doing the world over. The “coffee cupping” class includes five to six varieties of freshly roasted, small-batch seasonal coffees from regions around the world. This hands-on activity includes tips on brewing the perfect cup of coffee at home.

If art is more your style, explore the pieces at the AT&T Stadium, an architectural masterpiece in and of itself. Making art accessible to the general public, Cowboys owner Jerry Jones and his family have created a gallery of sorts within the stadium with 16 commissioned, site-specific works of art along with 43 additional museumworthy works. Group tours are available.

Hearkening back to Arlington’s days as the

Fun FactS

In 1895, Arlington College was founded, eventually becoming a military academy and part of the Texas A&M system in 1917. In 1965, it became part of the University of Texas System, and it is now the University of Texas at Arlington.

The original Six Flags theme park, originally named Six Flags Over Texas, opened to the public in 1961.

original Las Vegas, Top O’ Hill Terrace was an old speakeasy, brothel and gambling mecca frequented by the rich and powerful. The property even had an escape tunnel and secret room for hiding the gambling paraphernalia during raids. Ironically enough, today the one-time den of inequity is on the campus of Arlington Baptist University. This unique piece of history is a mustsee for your group.

Your team can also look to the stars at The Planetarium at the University of Texas Arlington. Boasting a 60-foot diameter dome and the latest Digistar 5 DLP Projection system, it is one of the biggest and the most advanced planetariums in Texas. The Digistar 5 system projects stars, galaxies, planets and virtually anything else you can see in the sky onto the dome. The Planetarium is available for private functions and can seat about 150 people.

And for when your attendees want to head outdoors, Arlington has plenty of natural beauty to offer, as well. Lake Arlington is a great spot for fishing and boating and includes a 10.8mile paddling trail. Trinity River has its own River Legacy Paddling Trail that extends 8 miles along the west fork of the river. Or check out the new Texas Rangers Golf Course—the only Major League Baseball branded course in the world.

Get Connected

42 TXM+E | WINTER 2020
The Planetarium Top O’ Hill Terrace
ARLINGTON CONVENTION & VISITORS BUREAU
PHOTOS: ARLINGTON CONVENTION & VISITORS BUREAU FUN FACTS COURTESY OF THE ARLINGTON CONVENTION & VISITORS BUREAU
arlington.org

Six Flags Over Texas

TX.MEETINGSMAGS.COM 43
Texas Coffee School

Industry Update

OUTLOOK: GOOD

CWT Meetings & Events’ 2020 Future Trends Report projects growth in the industry.

RESEARCH COURTESY OF CWT

“The need for live events is becoming more relevant than ever before,” says Kurt Ekert, president and CEO of CWT, with up to 30 percent of marketing budgets expected to be spent on live events in 2020. “Face-to-face meetings are critical to establishing connections between brands and their customers, and employees and their companies, especially during times of uncertainty. Knowing how to manage risks globally while putting together an authentic and measurable experience for all participants will be key for success in this space in the coming year and beyond.”

In its eighth installment, CWT Meetings & Events’ 2020 Future Trends Report identifies key developments in the industry in 2020, including:

Digitalization: Mobile devices are adding new functionality with apps to create a higher degree of personalization for attendees.

BY THE NUMBERS

AVERAGE LEAD TIME

59 days

PERCENTAGE OF SPEND ON FOOD & BEVERAGE

42%

AVERAGE MEETING DURATION

3 days

USE OF ATTENDEE REGISTRATION WEBSITES

61%

COST PER ATTENDEE PER DAY

2019: $234

2020: $253 (+8% year-over-year)

AVERAGE GROUP SIZE

73

Shifting demographics: Millennials are poised to be the largest group of business travelers from 2024 and onward. Generation Z is right on their heels and can claim to have never known a world without the internet, smartphones and apps. This younger group is all about experience, authenticity and participation.

ATTENDEES

Authenticity: People are craving experiences that feel authentic, where travelers can immerse themselves in a destination like locals. Growing attraction of off-the-beaten track destinations.

Socially and environmentally responsible incentives also rank high for 2020, fueled by the next generation that views climate change as an increasingly pressing issue.

There continues to be a focus on the impact of the millennial generation (aka Generation Y, those born between 1980 and 1995). The influence of this generation will continue to strengthen the industry as they are expected to form the largest group of business travelers across the world from 2024 onward.

Centennials (aka Generation Z , those born from 1996 onward) are starting to enter the workforce. According to Mediakix Research, while their influence, due to their age, is so far limited, this will rapidly change over the next decade as their population reaches 2.56 billion globally by 2020.

HOTEL NEWS 46 PEOPLE NEWS 53 SNAPSHOTS 54 PEOPLE PROFILE 56

GLOBAL

The global meetings and events industry is estimated at $840 billion and growing. “The overall growth trajectory in the meetings and events industry is rising at a steady 8 percent rate, which is encouraging,” says Derek Sharp, senior vice president and managing director, CWT Meetings & Events.

NORTH AMERICA

Demand for meetings and events in North America is continuing to increase, but the pace of growth has fallen. Despite these headwinds, the U.S. economy continues to be strong with event sizes rising, including many companies in the tech sector that have moved to consolidate their smaller meetings into larger events.

“More than ever, political events have a direct impact on companies’ quarterly and annual outlooks. Some industry segments are pulling back, such as agriculture because of the trade situation, and are being a bit more cautious,” says Tony Wagner, vice president, Americas & South Pacific Regions of CWT Meetings & Events.

Top 10 Cities

Destinations on the Rise

Destinations on the rise are locations offering better value rates than firsttier cities. They are also becoming more attractive due to an increase in facilities including new hotels and venues.

CREATIVE EVENTS

CWT identified 20 microtrends that are set to shape the year ahead when planning an event with a creative twist. Here are 5:

Dating apps for networking: Tinder-style apps will help event attendees break the ice.

Diversity: Greater diversity of presenters can bring an inspiring new slant to content and connect with the full range of attendees.

Venues that tell a story: Unusual venues that reflect the aims of the event are booming— think spectacular views, historic spaces, or even an underwater event.

Read the full report at cwt-meetings-events.com/futuretrends.

First is best in seating: Early arrivals can grab the plush, expansive armchairs close to the speakers, while space at the back is for highboy chairs and stools.

Instagrammable cuisine: Food must be Instagram-worthy— shared in real time to an audience of hundreds or even thousands at once—to pass muster in 2020.

INFOGRAPHIC
1. NEW YORK, NY 2. SAN FRANCISCO, CA 3. CHICAGO, IL 4. ATLANTA, GA 5. TORONTO, CANADA 6. SAN DIEGO, CA 7. SEATTLE, WA 8. ORLANDO, FL 9. DALLAS/FORT WORTH, TX 10. LAS VEGAS, NV

RENOVATION NEWS

The Hilton Dallas Rockwall Lakefront has completed a $2.3 million makeover, including a complete renovation of all public areas and guest rooms. The new look for the five-story waterfront resort draws inspiration from the property’s lakeview and harbor district location, incorporating color schemes and textures, such as light blues, grays, silver and seafoam. In addition, the property’s lobby now opens up directly onto a renovated resort pool deck, complete with three new cabanas.

Winner of Hilton’s prestigious “Hilton Honors Award for Highest Guest Satisfaction” among Hilton Honors Members, Hilton Dallas Rockwall Lakefront features more than 35,000 square feet of renovated function space, 231 guest rooms including 16 suites, a full-service restaurant and lobby bar, and a resort pool and pool bar. hilton.com

Multimillion-Dollar Makeover

Hilton Houston North is undergoing a $35 million renovation. The project will include all 480 guest rooms and 190 suites, common areas and meeting spaces, and is scheduled to be complete by April 2020. The renovation includes the 18,000-square-foot ballroom and 12 salons used for small meetings and breakout sessions. The 40,000-square-foot atrium lobby will be completely reimagined and will include a new tech center, lobby lounge bar, Herb N’ Kitchen Grab & Go, Hearth Restaurant and a 15,000-squarefoot Starbucks.

Located in the North Houston Business District, the Hilton Houston North has 52,000 square feet of function space with two ballrooms, one boardroom and 11 breakout rooms. hilton.com

46 TXM+E | WINTER 2020
REGIONAL NEWS HOTEL NEWS »
PHOTOS: HILTON DALLAS ROCKWELL LAKEFRONT; HILTON HOUSTON NORTH

Odessa Welcomes New Venue

Downtown Odessa has welcomed the brand-new, 215-room Odessa Marriott Hotel & Conference Center. The property includes 33,374 square feet of meeting space, including 18 event rooms and 19 breakout rooms. The largest of the spaces, the Permian Ballroom, can accommodate up to 2,000 guests.

The Odessa Marriott & Conference Center incorporates renewable energy sources into its landscape, including wind-powered sculptures and the “Smart Flower,” a state-of-the-art solar monument that serves as the single power source for the property’s on-site Starbucks.

Additional amenities include the American restaurant Barrel and Derrick, a fitness center and a swimming pool. Four golf courses are within 8 miles of the venue. marriott.com

NOW OPEN

Virgin Hotels Dallas has opened for business. Located in the Dallas Design District, the property features 268 rooms (including two penthouse suites), a rooftop terrace with pool, and multiple dining and drinking options, including Commons Club, the brand's flagship food, beverage and social club concept space.

Ranging from 323 to 1,395 square feet, all of Virgin Hotels Dallas guest rooms consist of two distinct spaces separated by a sliding door, complete with a peephole, allowing for working, recharging, wellness and playing. The first space, The Dressing Room, combines the hallway and a dressing area, which includes a full vanity, makeup desk with mirror, an extra-large shower with a bench and a closet for two. Slide open the privacy door, and guests enter The Lounge with the brand's patented ergonomically designed lounge bed, a mini fridge stocked with street-priced comforts, TV, yoga mat and sofa. All rooms also feature custom lighting on sensors that automatically illuminate when guests move. Additional amenities for pets are available.

At the main entrance of the hotel is Commons Club, which is designed to feel like a "members only" experience, with a full calendar of entertainment and music, although it’s open to all. The Pool Club is located on the fourth floor of the hotel where light bites and cocktails are also served. In addition, Virgin Hotels Dallas has a Funny Library Coffee Shop, which is located on the first level of the hotel. The coffee shop is a communal workspace that includes an assortment of whimsical and funny books and games.

The hotel also features a state-of-the-art fitness center, which is open 24 hours a day, and more than 7,000 square feet of flexible meeting and event space. virginhotels.com

48 TXM+E | WINTER 2020 PHOTOS: DAN
VIRGIN HOTELS DALLAS REGIONAL NEWS
HAM;

Just when you think you’ve seen every kind of conference center, we invite you to discover Choctaw Casino & Resort–Durant. With 100,000 square feet of meeting space, 776 well-appointed hotel rooms, and entertainment and dining options to suit the most discerning guests, we’re not just a meeting venue. We’re a destination.

NOT FAR
choctawcasinos.com
FROM DALLAS.

COMING SOON TO LUBBOCK

Lubbock is getting ready to welcome a new tribute to one of its favorite sons: Buddy Holly. The Buddy Holly Hall of Performing Arts and Sciences is scheduled to be completed in 2020. The 220,000-square-foot, state-of-the-art campus will include the 2,200-seat Helen DeVitt Jones Main Theater, the 425-seat Crickets Studio Theater, a 6,000-square-foot multipurpose event room and the 22,000-square-foot Ballet Lubbock Pre-Professional Academy. Also, the venue will include a 2,500-square-foot commercial kitchen for catering and a 2,000-square-foot bistro that can seat 100. The Christine DeVitt Main Lobby, with an elegant spiral staircase, will serve as a stunning entrance to the hall and will be able to accommodate 300 guests for private events.

One of the most memorable features of The Buddy Holly Hall will be the iconic guitar wall, a fine art sculptural installation depicting the image of Buddy Holly playing a Stratocaster. Designed by Texas artist Brad Oldham, it is a 9,000-piece sculpture made of brushed bronze guitar picks. buddyhollyhall.com

Ruby City Opens

San Antonio has welcomed Ruby City, a contemporary art center with a Latin American art collection. Ruby City is the latest major cultural development in San Antonio, coming on the heels of a $100 mil lion expansion and renovation of The Witte Museum, a multimillion-dollar grounds transformation of the McNay Art Museum and a $40 million expansion at the San Antonio Botanical Garden.

The museum is part of a larger campus that includes the 1-acre Chris Park and the Studio, an auxiliary exhibition space that presents curated shows throughout the year. All Ruby City exhibitions are free to the public. rubycity.org

50 TXM+E | WINTER 2020 PHOTOS:
BUDDY HOLLY HALL; DROR BALDINGER; MARK MENVIJAR
REGIONAL NEWS
VENUE NEWS »
2500 South Shore Blvd. League City, Tx 77573 SSHR.C OM | 281-334-1000 BOOK YOUR EVENT AT CORPORATE MEETINGS • TRAINING SESSIONS • WEDDING CELEBRATIONS • HOLIDAY PARTIES Located Halfway Between Houston And Galveston, One Mile From Kemah Boardwalk.

TOP HONORS

Lake Austin Spa Resort in Austin and La Cantera Resort & Spa in San Antonio earned top spots on Condé Nast's Traveler's 2019 Readers' Choice Awards.

Lake Austin was named the number two resort in the world and the top destination spa resort in the U.S. La Cantera was recognized as the top resort in the Southwest and Texas and was number eight on the list of top resorts in the U.S.

Amarillo CVC Receives Multiple Tourism Industry Awards

Amarillo Convention & Visitor Council (CVC) staff received seven awards at the Texas Association of Convention and Visitor Bureaus (TACVB) Annual Conference. Three of the awards were presented to individual employees within the Amarillo CVC. Hope Stokes received the Catalyst Award and a recognition award for going “Above and Beyond” for TACVB. Ashley Gutierrez received her certification as a Texas Destination Marketer.

The Catalyst Award is presented to one upand-coming tourism professional each year. Stokes also received a personal award from Kim Phillips, executive director for TACVB, for leading the marketing committee for the TACVB annual conference.

As an office, the Amarillo CVC received four awards for their marketing efforts in the TACVB Idea Fair in the $1 million to $2.9 million budget category. visitamarillo.com

52 TXM+E | WINTER 2020 PHOTOS:
GARY BOGD0N; SAMMY TODD DYESS PHOTOGRAPHY; HOPE STOKES
REGIONAL NEWS
AWARDS & RECOGNITIONS » La Cantera Resort & Spa Lake Austin Spa Resort Hope Stokes

Virgin Hotels Dallas has named Mark Yanke general manager. Yanke comes to Virgin Hotels Dallas with more than 30 years of experi ence. He recently held the position as president and managing director at St. Anthony Hotel and president and general manager position at Hotel Emma.

Virgin Hotels Dallas has appointed Michael Scheel director of food and beverage. Scheel has worked with several recognized brands, including Bacara Resort and Spa in Santa Barbara, Shibuya in the MGM Grand Las Vegas, Vdara Hotel and Spa and Hooters Casino Hotel. Most recently he served as director of food and beverage for Topgolf Dallas.

Virgin Hotels Dallas has named Edward Hahn III director of sales. Hahn brings more than 20 years of transient and group sales experience to the hotel, most recently as a manager of a division of group sales at the Four Seasons Resort and Club at Las Colinas.

Hotel Emma has appointed Stephane Leopoldo its newest executive pastry chef. Leopoldo brings more than 20 years of experience to the hotel. He hails from Paris, France, where he received numerous awards, including “Best Apprentice of the Year.”

TX.MEETINGSMAGS.COM 53 PEOPLE NEWS »
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Wild Time at the Zoo

On Oct. 16 the Houston chapter of NACE converged on the Houston Zoo for “Wild for NACE! Annual Meeting and Election.” Sponsors of the event included Houston Zoo and Taste at the Houston Zoo (venue and food and beverage), College Park Flowers (florals), Bright Star Productions (A/V), EB Inc. Events & Rentals (linens), and Composure Studios (photography).

1. Sania Ahmed, Jill Vidal-Raines and Katie Aguirre. 2. Amber Scheer, CPCE, Emily Whitten, Anna Oakes, Devin New and Ebony Halsell. 3. The Houston Zoo provided a “wild” backdrop for the event. 4. Olivia Fagerman, Blair Dillon, Brittney Armantrout and Gary Baumann, CPCE. 5. Zena Phillips, Curtis Bell and Alexandria Martinez. 6. Margery Reinheardt, CPCE; Gary Baumann, CPCE; Monique Studak, CSS, CSW; and Mitch Daniels, Cr.Photog. —Photos by Composure Studios

SUBMIT YOUR EVENT PHOTOS

To have your meeting or event photos featured here, contact the editor at teresa.kenney@tigeroak.com.

54 TXM+E | WINTER 2020
4 56 3 2
1
OF NACE
SNAPSHOTS HOUSTON CHAPTER
Contact the Sales Department at 800.994.5900 or visit us at atlantiscasino.com\texasmeetings to submit an RFP. Contract your event now through March 2020 and receive 15% commission or credit* to your master. Top notch service complete with state-of-the-art meeting rooms, tech savvy amenities and the only resort connected to the Reno-Sparks Convention Center. Dine in top-ranked restaurants and unwind at Spa Atlantis, the only Forbes Travel Guide Four-Star Spa in northern Nevada. Book a world-class experience today. Your Success is our Success. *Offer good for newly contracted business only, previously contracted business excluded. Commission or credit will be calculated from contracted room rate. Business must consume by March 31, 2020. Your Success is our Success.

Texas is bursting with history. Ever wonder how the authenticity and legacy of those landmarks are maintained and upheld for everyone to enjoy? It’s thanks to individuals like Pamela Jary Rosser, Alamo conservator. A ninth generation Texan, Rosser was born in San Antonio and has a degree in fine arts and art history. She studied conservation in Italy with a team that worked on the Sistine Chapel, as well as Mission Concepcion and Mission San Jose. Rosser was kind enough to share her passion for history with us.

TXM+E: How long have you worked at the Alamo?

PJR: I began working at the Alamo as an independent contractor in 2000 doing conservation projects as the Daughters of the Republic of Texas had funds. This went on for nine

PRESERVING TEXAS’ PAST

It’s easy to remember the Alamo with experts like Pamela Jary Rosser on the job.

years. In 2010 and until present, I have been the Alamo conservator.

TXM+E: What drew you to American history?

PJR: Growing up in my family, we all learned art and architecture through the history of Texas. Every historic building, house, ranch has its history which is something my parents taught us. I am drawn to history because it offers an array of information about how people and societies behaved. History educates by example.

TXM+E: Can you describe what you do for the landmark?

PJR: I conserve the walls with various conservation treatments, document mid-1700s Spanish colonial plaster with tinted lime washes and historic graffiti. I collect and ana-

lyze mortar, pigment fragments and plaster samples under a stereo microscope. I work alongside the collection manager regarding the Alamo artifacts collections, as well as the cannon conservation project. We currently have six statues on loan from the Sculpture Trail LLC, which will require annual conser vation assessments and cleaning.

TXM+E: What is your favorite part of your job?

PJR: That is a hard question to answer. I would say the favorite part of my job is shav ing away (layer by layer under magnification) U.S. Army whitewash and exposing Spanish colonial tinted lime wash design elements, pigment fragments and copper leaf.

THE ALAMO | thealamo.org

56 TXM+E | WINTER 2020 PEOPLE PROFILE PAMELA JARY ROSSER
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THE MOMENT YOUR AUSTIN EXPERIENCE REACHED NEW HEIGHTS 101 Red River Street Austin, TX 78701 rfp-aus@farmont.com 512.451.4573 FairmontATX FairmontATX @ FAIRMONT AUSTIN NAMED BY CVENT AS A TOP 5 MEETINGS & EVENTS HOTEL IN THE UNITED STATES

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