Greenville University Brand Identity Guide

BRAND IDENTITY GUIDE

The brand of Greenville University comes with a history that is well over a century in the making. It is the responsibility of the institution to respect and protect that brand.

The purpose of the Greenville University Brand Identity Guide is to create consistent standards by everyone involved in Greenville University communications and branding, including employees, vendors, students, and others who use the school’s name or identity graphics.

Greenville University is the sole owner of its name and graphics

- including any logo, signature, symbol, mark, seal, nickname, letters, word or derivative, whether registered or not, that is associated with Greenville University and distinguished from those of other institutions or entities. Greenville University protects and enhances its reputation by assuring that its graphics are displayed according to institutional guidelines appearing on only appropriate materials or products.

While users are permitted to create their own materials, any materials or designs bearing any aspect of Greenville University, its likeness,

branded colors or logos must be submitted to the Marketing Department for approval. The Marketing Department will provide production assistance as needed and answer questions regarding graphic standards, trademarks, and licensing. Send any questions to marketing@ greenville.edu.

All materials for external communication must meet the requirements set forth in this document.

The Marketing Department provides ongoing governance and implementation for these content and visual standards.

LOGO & LOGOMARK

LOGOMARK: VERSIONS

The official Greenville University logotype is the primary element of the school’s visual identity. Two versions of the logotype are available, Greenville University Stacked logo and Greenville University Horizontal logo. There are two stacked and fivehorizontal logo options within those two versions. Appropriate uses for the logotype include print and digital communication such as business cards, e-mail signatures, envelopes, letterhead, marketing materials, merchandise, publications, and web pages.

Greenville University logotypes can be obtained at greenville.edu/ graphics by clicking “Download. png ” next to the desired graphic. Contact the Marketing Department for files with transparent backgrounds, vector formats, or with specific dimension requirements.

The typeface used for the logotype has been customized. Do not attempt to recreate the logotype using a standard typeface. The logotype must always be clearly legible. The logotype may not be

combined with other words or modified in any way.

Please contact the Marketing Department if a specific situation requires the use of an office, department, or school within the logotype. Include a deadline, and a description of the desired use of the logo (letter, application, web page, etc.).

STACKED HORIZONTAL

LOGOMARK: COLOR VARIATIONS

Appropriate logomark color variations are determined by the background on which the logo will appear. Some background colors may conflict with the orange color of the shield. For backgrounds on the warm spectrum, consider the solid white or black logomarks. The color of the background only comes through the windows of the shield when the logomark windows are transparent.

For example, the standard color has white windows no matter the background color.

Standard color. Do not put this logomark on black or orange.

White text with white windows. Do not put this logomark on white or orange.

White text with transparent windows. Do not put this logomark on white or orange.

STANDARD COLOR

WHITE TEXT WITH WHITE WINDOWS

White text/shield with orange windows. Do not put this logomark on white.

One color white with transparent windows. Do not put this logomark on white.

One color black with transparent windows. Do not put this logomark on black.

WHITE TEXT WITH WHITE WINDOWS

ONE COLOR WHITE WITH TRANSPARENT WINDOWS

ONE COLOR WHITE WITH TRANSPARENT WINDOWS

WHITE TEXT WITH TRANSPARENT WINDOWS

ONE COLOR BLACK WITH TRANSPARENT WINDOWS

WHITE TEXT/SHIELD WITH ORANGE WINDOWS

WHITE TEXT/SHIELD WITH ORANGE WINDOWS

LOGOMARK: UNACCEPTABLE USES

Avoid the following unacceptable uses:

1. Do not stretch, resize or distort any portion of the logotype.

2. Do not crop any portion of the logotype.

3. Do not tilt or rotate the logotype.

4. Do not rearrange components in the logotype.

5. Do not alter the relative size of any component of the logotype.

6. Do not alter the typeface of the logotype.

7. Do not alter the type style (e.g., from all caps to cap/lowercase, or italics).

8. Do not separate the “GU” from the logotype and use it as a freestanding graphic or mark.

9. Do not create stylized Greenville University text. Use the official logotype when appropriate or approved typefaces.

University

GREENVILLE UNIVERSITY

1.

4.

7.

LOGOMARK: FREE SPACE REQUIREMENTS

A prescribed amount of clear space around the logotype should be maintained at all times. Adhere to the measurements shown in the clear space diagram. The free space would be equivalent to putting another “G” in all directions. No type or graphic element may appear in this space.

Clear space should also exist between the logotype and the edge of the page design area. Minimum surrounding space requirements prevent the Greenville University

logotype from being misrepresented or trivialized. Exceptions may be necessary for return addresses, business cards, or other small imprint areas.

Contact the GU Marketing Department with any questions. Follow the clear space requirement unless given exception from the Marketing Department.

height of the “G” in Greenville

LOGOMARK: DEPARTMENTAL LOGOS

Logomarks are available for departments across campus when materials apply directly to the respective department. Free space and unacceptable use rules must be observed regarding department logos. Univers Bold is the definitive department text. The same color options are available as are in the traditional Greenville University logo suite.

The creation of department logomarks is discretionary. It is understandable that specific groups would like individualized logomarks, but these are strictly reserved for departments. Even with department logomarks, departments should defer to the official university logotype when in doubt.

STACKED HORIZONTAL

LOGOMARK: USE OF THE SHIELD MARK

The Greenville University logo is inspired by the arches in the architectural structural of the Ruby. E. Dare library, and the natural cross that is formed in the window panes behind them.

Ruby E. Dare Library represents the intersection of faith and learning on campus, and in recent years with the installation of the Hub on the first floor of the library tower, the institutions commitment to experiential learning.

The Greenville University logo represents a commitment to continue in the tradition of providing a Christcentered education to our students.

When choosing a background color for the shield mark, ensure that it remains clearly visible and readable. A photograph or illustration may appear as a background if it is neutral enough for the logotype to be legible. Do not place the shield mark on photographs, illustrations, or patterned backgrounds that impair its readability.

A minimum of 50% of the shield mark must be visible horizontally.

LOGOMARK: ACADEMIC SEAL

The Greenville University academic seal is a ceremonial mark most often used for commencement and other academic traditions. It can be used to indicate the mission of Greenville University.

The academic seal should never be stretched, but it can be resized. Contact the Marketing Department for assistance at marketing@greenville.edu.

Standard. Do not place this seal on black or orange.

Orange. Do not place this seal on orange.

Black. Do not place this seal on black.

Orange/White Reverse. Do not place this seal on white or orange.

White Reverse. Do not place this seal on white.

STANDARD ORANGE

ORANGE/WHITE REVERSE

BLACK

WHITE REVERSE

PRIMARY COLORS

Panther Orange

Pantone 158 C

CMYK 0 / 64 / 100 / 0

RGB 244 / 123 / 32

HEX #F47B20

Panther Black

Pantone Black 6 C

CMYK 75 / 68 / 57 / 90

RGB 0 / 0 / 0

HEX #000000

COLOR PALETTE

SECONDARY COLORS

Panther Blue

Pantone 106-7 C

CMYK 83 / 49 / 0 / 0

RGB 38 / 119 / 189

HEX #2677BD

Greenville Slate

Pantone Black 7 C

CMYK 69 / 63 / 62 / 58

RGB 51 / 51 / 51

HEX #333333

COLOR PALETTE: PRIMARY, SECONDARY, TERTIARY

Primary Colors

The official colors of Greenville University are Orange and black. Pantone 158 C has been selected as the specific shade of orange to create consistency in representing the Greenville University identity.

Secondary Colors

Grey helps soften the starkness of the official orange and black. Incorporating the use of grey and blue commonly occurs in academic materials.

Tertiary

Additional colors in within the official Greenville University color palette should only be used for nontraditional purposes to support and separate print and digital items.

The primary, secondary, and tertiary colors were created to complement each other. Adhering to these colors maintains consistency across all created materials, and this consistency is key to the overall strength of the Greenville University brand.

PRIMARY COLORS

PANTONE 158 C

CMYK 0 / 64 / 100 / 0

RGB 244 / 123 / 32

HEX #F47B20

TERTIARY COLORS

PANTONE 91-7 C

CMYK 54 / 84 / 10 / 0

RGB 138 / 75 / 145

HEX #8A4B91

PANTONE 7-8 C

CMYK 4 / 18 / 98 / 0

RGB 246 / 203 / 25

HEX #F6CB19

COLOR PALETTE

C

CMYK 75 / 68 / 57 / 90

HEX #000000

SECONDARY COLORS

C

CMYK 69 / 63 / 62 / 58

RGB 51 / 51 / 51

HEX #333333

PANTONE 7626 C

CMYK 18 / 92 / 100 / 9

RGB 188 / 55 / 38

HEX #BC3726

PANTONE 179-11 C

CMYK 60 / 51 / 51 / 20

RGB 102 / 103 / 102

HEX #666766

PANTONE 106-7 C

CMYK 83 / 49 / 0 / 0

RGB 38 / 119 / 189

HEX #2677BD

PANTONE 154-6 C

CMYK 45 / 0 / 76 / 0

RGB 150 / 203 / 108

HEX #96CB6C

PANTONE 179-2 C

CMYK 12 / 9 / 10 / 0

RGB 221 / 221 / 220

HEX #DDDDDC

PANTONE Black 6

PANTONE Black 7

COLOR PALETTE: COLOR DISTRIBUTION & USAGE

Formal. High-profile, official, ceremonial, and athletic materials should use the formal color palette.

Academic. High-profile, official material regarding academic programs, majors, and initiatives may incorporate blue.

Non-traditional. Material created for the purposes of marketing, editorial, general use, or internal communication can incorporate tertiary colors. See examples below for both potential color distribution and usage suggestions. Note how the examples use a single color for most of the design, with accent colors appearing in a lesser amount.

FORMAL ACADEMIC

NON-TRADITIONAL

COLOR PALETTE

COLOR PALETTE: COLORS & ADA CONTRAST

Please use great discernment in using white text on colored background, especially on the Greenville University website to remain in ADA compliance. People with sight disabilities often have trouble with contrast issues with certain colors.

You may use white text on Panther Red, Panther Blue, Panther Purple, Greenville Medium Grey, and Greenville Slate.

On white backgrounds you may use Panther Blue, Panther Purple Panther Red, Greenville Slate, and Greenville Medium Grey for colored text.

Due to ADA compliance issues we MAY NOT use white text on Panther Orange, Panther Yellow, Panther Green, or Greenville Light Grey backgrounds. Also, you may not use Panther Orange, Panther Yellow, Panther Green or Panther light Grey as a text color on a white background.

COLORED TEXT AND REVERSED TEXT: ADA COMPLIANT FOR CONTRAST

COLORED TEXT

PANTHER BLUE: #2677BD

WHITE TEXT

PANTHER

BLACK TEXT

COLORED TEXT

PANTHER

WHITE TEXT

COLORED TEXT

COLORED TEXT

COLORED TEXT

WHITE TEXT

WHITE TEXT

GREENVILLE

BLACK TEXT

BLACK TEXT

BLACK TEXT

COLORED AND REVERSED TEXT: NOT ADA COMPLIANT FOR CONTRAST

COLORED TEXT

COLORED TEXT

COLORED TEXT

COLORED TEXT

WHITE TEXT

GREENVILLE

BLACK TEXT

BLACK TEXT

BLACK TEXT

BLACK TEXT

BLACK TEXT

WHITE TEXT

WHITE TEXT

WHITE TEXT

WHITE TEXT

BLUE BG: #2677BD

PANTHER PURPLE BG: #8A4B91

PANTHER RED BG: # BC3726

SLATE BG: #333333

MED. GREY BG: # 666666

PURPLE: #8A4B91

PANTHER RED: # BC3726

GREENVILLE SLATE #333333

GREENVILLE MED. GREY: #666666

PANTHER BLUE BG: #2677BD

PANTHER PURPLE BG: #8A4B91

PANTHER RED BG: # BC3726

GREENVILLE SLATE BG: #333333

GREENVILLE MED. GREY BG: # 666666

PANTHER ORANGE BG: #F47B20

PANTHER GREEN BG: #96CB6C

PANTHER YELLOW BG: #F6CB19

GREENVILLE LIGHT GREY BG: #DDDDDC

PANTHER ORANGE BG: #F47B20

PANTHER GREEN BG: #96CB6C

PANTHER YELLOW BG: #F6CB19

GREENVILLE LIGHT GREY BG: #DDDDDC

PANTHER ORANGE: #F47B20

PANTHER YELLOW: #F6CB19

PANTHER GREEN: #96CB6C

GREENVILLE LIGHT GREY: #DDDDDC

TYPOGRAPHY

APPROVED UNIVERSITY FONTS

The three approved type families for the Greenville University brand are Adobe Garamond, Univers, and Lato. They are available through the Marketing Department.

To request these fonts for use in college materials, please email marketing@greenville.edu.

abcdefghijklmnopqrstuvwxyz 1234567890

abcdefghijklmnopqrstuvwxyz 1234567890

abcdefghijklmnopqrstuvwxyz 1234567890

Adobe Garamond Univers Lato

TYPOGRAPHY: ADOBE GARAMOND

The Adobe Garamond Pro font is a complete composition family, suitable for the most demanding typesetting projects. The roman and italic designs are offered in three weights—regular, semibold, and bold—giving users a highly functional palette of fonts from which to choose.

The regular roman font is the core typeface for composing text, while the additional weights and styles serve to complement the regular font design. The semibold and bold designs are used primarily to

accentuate words and phrases within the regular text.

The semibold design offers a subtle weight difference from the regular font while the bold makes a more emphatic statement; its weight, however, is not so heavy as to disrupt the color of the page. Adobe Garamond Pro makes an important contribution to typography in the electronic age. It is well-suited to a wide range of applications in newspapers, books, magazines, advertising, technical publications, and corporate communications.

USES

• Use bold for headings.

• Use italics as a subheading or substitute for highlighting text.

• Use regular for body text.

• Adobe Garamond is for formal purposes. Traditional or institutional materials use Adobe

• Garamond, particularly in the body text.

Adobe

Adobe

Adobe

Adobe

Regular

Italic

Bold

Bold Italic

TYPOGRAPHY: UNIVERS

Univers is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sansserif font, one based on the model of nineteenth-century German typefaces such as AkzidenzGrotesk, from the moment of its launch it was available in a comprehensive range of weights and widths.

Univers was one of the first typeface families to fulfill the idea that a typeface should form a family of consistent, related designs. Past sansserif designs such as Gill Sans had greater differences between

Univers Light Condensed

Univers Light Condensed Oblique

weights, while loose families such as American Type Founders’ Franklin Gothic family often were advertised under different names for each style, to emphasize that they were not completely matching. By creating a matched range of styles and weights, this allowed the user to create a depth of a look within the same font family.

USES

• Use bold for headings.

• Use italics as a subheading or substitute for highlighting text.

• Use regular for body text.

• Univers is well-suited to a wide range of applications in newspapers, books, magazines, advertising, technical publications, and corporate communications.

Univers is less formal than Adobe Garamond, but should be considered the default font when in doubt. Most institutional pieces use the Univers font, particularly in headlines. Use caution with the Univers Light Condensed font when using for an aging audience. Keep the font size large. A condensed font in a small font size is difficult for aging eyes to read.

abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers

Oblique

Univers Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Light Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Black Oblique EXAMPLES

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY: LATO

Lato is a humanist sans-serif typeface designed by Łukasz Dziedzic. Itcovers all Latin alphabets, along with Cyrillic, Greek, and IPA. The name “Lato” is Polish for “summer”. Dziedzic created the typeface in the summer of 2010 for a Polish bank. When the bank changed its stylistic vision, he shelved the typeface, and released it later that year under the libre SIL Open Font License.

After Lato was added to Google Fonts it quickly gained popularity,

becoming the third most used web font after Google’s own Roboto and Open Sans.

The Lato typeface is available in nine weights from hairline to black, each of which has a distinct italic variant. Each of these 18 variants is additionally available in a LatoLatin version, containing just the subset of glyphs required for European languages based on the Latin alphabet; this allows for smaller file sizes.

USES

• Use bold for headings.

• Use italics as a subheading or substitute for highlighting text.

• Use regular for body text.

• Greenville University has a custom typeface, GUpanther. This typeface should only be used for athletic purposes.

Lato Hairline

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Hairline Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Thin

Lato Thin Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato LIght

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY: LATO cont’d and GUpanther Custom Athletic Font

Lato Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Black Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Lato Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Heavy Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GUpanther

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

GUpanther Stroked

Announces A Chaplaincy Program

Do you want to pursue an education that allows you to…

GUpanther USES

• Use for athletic and spirit purposes only

• Stroked version has to be created manually and should be converted to outlines with a 0.5 pt. stroke at 14pt font size (scale stroke with sizee adjustments). Stroke should be aligned to the outside.

ADDITIONAL LOGOS

At Greenville University, we believe that experience is the difference that transforms students’ lives for character and service.

To request these logos for use in college materials, please email marketing@greenville.edu.

EXPERIENCE. THE DIFFERENCE LOGO

Every few years, companies and institutions go through a rebranding process to freshen their image and branding to reach their target audience. As the marketing department is primarily responsible for marketing to prospective traditional undergraduate students, the messaging has to fresh and clearly differentiate who Greenville University is.

For several years, the university used the slogan “together” to represent the communal nature of Greenville University’s campus. That followed with UNIQUELY MADE, focusing on the individuals that make the GU community special because of their unique stories, abilities, character and purposes.

In the fall of 2021, the university launched the “EXPERIENCE THE DIFFERENCE” campaign. The campaign aims to invite students to explore unique opportunities that pave the way for shaping their lives. The campaign focuses on a transformative journey where every experience counts towards a brighter future. The university is moving towards experiential learning, acknowledging that the experience at GU - both curricular and co-curricularmakes a transformative difference for the student.

Logo Color Variations

STANDARD COLOR

GRAYSCALE

OTHER COLORS / VARIATIONS

EXPERIENCE. THE DIFFERENCE: BRAND OUTLINE

Brand Promise

Experience is the difference at Greenville University. We invite you to an experience – both curricular and cocurricular – that if you allow it, will transform your life.

Positioning Statement

Greenville University is an institution that meets students where they are and guides them to greater self-discovery and a deeper relationship with our loving God. GU’s professors and staff are mentors to students – providing curricular and co-curricular experiences that empower them for lives of character and service.

The EXPERIENCES at GU, not only help students to build a resume, they help them shape their lives.

Audience

EXPERIENCE.THE DIFFERENCE speaks to an audience of individuals who have spent a portion of their education in the COVID-19 pandemic. It speaks to an innovative and immersive form of education that is not the standard lecturing professor in a classroom. It allows students to do to learn and to reflect so that they can embrace what they have learned.

Traditional Undergraduate (16-22)

The prospective college student does not attend college for the reasons their parents did. They want to experience life in a new and fresh way, and they want those experiences to help them change the world in which they are living. EXPERIENCE. THE DIFFERENCE becomes the unique identifier for Greenville University that invites them to write their story here.

Tone of Voice

EXPERIENCE. THE DIFFERENCE is invitational, commanding, exciting, and authentic. It offers multiple meanings: Experience as the difference; as well as an invitation to Experience the difference.

Standard Horizontal Logos

Standard Stacked Logos

THE VILLE: THE VILLE LOGO

The Ville logo was developed for both official athletic usage and for mainstream brand use on clothing and other GU branded items. The word has been approved for official athletic wear, team stores, and clothing for sale in the Panther Clawset student store. The approved font for the non-athletic use of the logo is the GU athletics script font.

DESIGN COMPOSITION

COMPOSITION

GU’s design compositions are carefully designed to achieve harmony and balance, utilizing elements such as color, proportion, and spacing. These elements work together seamlessly to create visually appealing and cohesive aesthetics across different formats.

DESIGN

COMPOSITION: HEADLINES

The white headlines with a reverse effect are suitable for solid backgrounds. This will help the headlines to grab attention and be easily readable. Suppose the intent is to use headlines over images or patterns. In that case, it’s recommended to place a low-opacity textbox on top of the background to improve the contrast between the text and the background, making it easier for the reader’s eyes to focus on the headlines.

When choosing the color of the headline text, go for orange, black, or white. These are not only the GU’s colors but are highly visible and will make the headlines stand out. Make sure that the color contrasts the background color, making the text easily readable.

HEADLINES ON WHITE

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

HEADLINES IN REVERSE

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

HEADLINES OVER PHOTOGRAPHY

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

UNIVERS CONDENSED BOLD

EXAMPLES

DESIGN COMPOSITION: EXAMPLES

See these examples for appropriate design ideas that adhere to brand regulations. Note their use of:

• Logomarks and Shield marks

• Color Palette

• Typography

• Headlines

• Arrow

The designs presented for both print and digital formats have made use of the color palette and typography that were previously discussed and also incorporated special arrows and various treatments for the photographs to enhance the visual appeal of the layout.

The arrows are strategically placed throughout the texts, much like bullets, to draw the reader’s attention to key points and essential information.

EXAMPLES

The photographic treatments were implemented with rounded corners in one or two corners to add a sense of dynamism to the spread.

Utilizing these design elements aims to create a visually engaging layout that captures the reader’s attention and effectively communicates the shared message and information.

WEBSITE DESIGN STANDARDS

MOBILE-FIRST STRATEGY

Mobile-friendly used to be the best approach to the growing use of smart phones. Now, we must embrace a mobile-first strategy. More than half of our users do their research and apply to GU on their phones. Mobilefirst improves user experience and increases the likelihood of engagement.

WEBSITE DESIGN STANDARDS: FONTS UNIVERS FAMILY

Greenville University uses only one font on the website: the Univers font and its family fonts. This decision was made based on the unique characteristics of the Univers font, which was one of the first typeface families to embody the idea that a typeface should form a family of consistent, related designs.

The Univers font family includes a range of fonts, from light to bold, condensed to extended, and regular to oblique. This allows designers to use the font for various applications, from headlines and titles to body text and captions.

Using only the Univers font and its family fonts on the website aims to create a consistent and cohesive visual identity that is easy to recognize and remember. Believing that the clean and minimalistic design of the Univers font aligns with our values as a university, which prioritizes clarity, simplicity, and accessibility.

TYPOGRAPHY HEADERS & BODY COPY

H1

LOREM

Font Family: Univers-67-Bold-Condensed;

Font Size: 175px;

Line Height: 154px;

Letter Spacing: -3.77px;: Color:#1F1F1F;

H2

LOREM IPSUM

H3

Lorem Ipsum Dolor

H4

Lorem Ipsum Dolor

Font Family: Univers-67-Bold-Condensed;

Font Size: 62px;

Line Height: 58px;

Letter Spacing: -0.86px;: Color:#1F1F1F;

Font Family: Univers-65-Bold;

Font Size: 38px;

Line Height: 42px;

Letter Spacing: 0px;: Color:#1F1F1F;

Font Family: Univers-65-Bold;

Font Size: 28px;

Line Height: 42px;

Letter Spacing: 0px;: Color:#1F1F1F;

H5 Lorem Ipsum Dolor

H6 LOREM IPSUM DOLOR

Font Family: Univers-67-Bold-Condensed;

Font Size: 20px;

Line Height: 42px;

Letter Spacing: 0px;: Color:#1F1F1F;

Font Family: Univers-67-Bold-Condensed; Font Size: 16px;

Line Height: 24px;

Letter Spacing: 1px; Color:#00000;

INTRO COPY Lorem ipsum dolor sit amet

consectetur adipiscing sed do minim elit eiusmod

PULL QUOTE Lorem ipsum dolor

sit amet

consectetur adipiscing sed do minim elit eiusmod

BODY COPY Lorem ipsum dolor sit amet consectetur adipiscing sed do minim elit eiusmod loreet

Ihiciis cus aut aut hil ius etum dolorit

SMALL COPY Lorem ipsum dolor sit amet consectetur adipiscing sed do minim elit eiusmod loreet Ihiciis cus aut aut hil ius etum dolorit

CAPTION Lorem ipsum dolor sit amet consectetur

HYPERLINK Lorem ipsum dolor sit amet

Font Family: Univers-55-Roman;

Font Size: 24px;

Line Height: 38px;

Letter Spacing: 0px; Color:#5D5D5D;

Font Family: Univers-67-Bold-Condensed;

Font Size: 24px;

Line Height: 38px;

Letter Spacing: 0px; Color:#1F1F1F;

Font Family: Univers-55-Roman; Font Size: 16px;

Line Height: 35px;

Letter Spacing: 0px; Color:#5D5D5D;

Font Family: Univers-55-Roman;

Font Size: 14px;

Line Height: 26px;

Letter Spacing: 0.03px; Color:#5D5D5D;

Font Family: Univers-65-Bold;

Font Size: 13px;

Line Height: 22px;

Letter Spacing: 0px; Color:#1F1F1F;

Font Family: UniversLTStd;

Font Size: 16px;

Line Height: 32px;

Letter Spacing: 0px; Color:#3A75B8;

COLORS PRIMARY & LAYER STYLES

There are various design elements that make up the Greenville University website. The form fields are carefully designed with usability in mind, with clear and concise labels and input fields that are easy to understand and use. The layer styles used on the website add depth and texture to the design, giving it a three-dimensional feel that draws visitors in.

The website primarily uses Panther orange, a bold and vibrant shade representing the university’s energy and enthusiasm. This color is consistently applied throughout the website, providing a cohesive and unified appearance. Panther blue is the secondary color, used sparingly to draw attention to essential elements. To create contrast, the website also utilizes dark, light, and white colors.

The combination of these design elements creates a visually appealing and engaging website that showcases the spirit and personality of Greenville University.

Primary

Secondary

Form Fields

Layer Styles

USER INTERFACE (UI) ELEMENTS BUTTONS

UI elements, mainly buttons, are crucial for a seamless user experience. Their design must represent the GU’s brand. Large buttons can have a solid Panther orange color and a contrasting black text, while smaller ones can have muted colors and simpler fonts for secondary actions.

Large CTA

Button Label

Default

Height: 60px

Border: 2px solid #F47B20

Font: Univers LT Std Bold;

Font Size: 16px #1F1F1F

Primary

Button Label

Default

Height: 44px

Border: 2px solid #F47B20

Font: Univers LT Std Bold;

Font Size: 14px #1F1F1F

Secondary

Button Label

Default

Height: 44px

Border: 2px solid #1F1F1F

Font: Univers LT Std Bold;

Font Size: 14px #1F1F1F

Tertiary READ MORE

Default

Font: Univers LT Std Bold;

Font Size: 14px #1F1F1F

Button Label

Hover

Height: 60px

Background: #F47B20

Font: Univers LT Std Bold;

Font Size: 16px #1F1F1F

Button Label

Hover

Height: 44px

Background: #F47B20

Font: Univers LT Std Bold;

Font Size: 14px #1F1F1F

Button Label

Hover

Height: 44px

Background: #1F1F1F

Font: Univers LT Std Bold;

Font Size: 14px #FFFFFF

READ MORE

Hover

Border: 2px solid #F47B20

Font: Univers LT Std Bold;

Font Size: 14px #FFFFFF

USER INTERFACE (UI) ELEMENTS FORM STYLES

UI Elements Form Styles are design elements for creating website forms. These forms collect user information. These styles can create attractive and easy-to-use forms, encouraging users to fill them out. Refer to the example to implement UI Elements Form Styles for user-friendly, functional, and efficient forms.

WEBSITE DESIGN

The website’s design is carefully crafted to provide a dynamic interface that engages the users. The icons used on the website are designed to be visually appealing and easily recognizable, making it easier for the users to navigate the website. The treatment of pictures is unique, adding an extra layer of attractiveness to the website. The website’s usability is also given special attention to ensure smooth and user-friendly navigation.

NTERNAL COMMUNICATION STRATEGIC BRANDING ADVANCEMENT BRANDING

INTERNAL COMMUNICATION, BRANDING, AND ADVANCEMENT EFFORTS

At GU, Christ-centeredness, character, and service principles are deeply ingrained in the organizational culture. These core values serve as the foundation for internal communication, branding, and advancement efforts. By prioritizing these principles, GU cultivates a sense of purpose and meaning in all of its endeavors while also staying true to its mission as a Christ-centered institution of higher learning.

INTERNAL COMMUNICATION AND STRATEGIC PLANNING

Greenville University has five main components to its strategic plan as part of its brand identity and vision for the future. First, steeped in its Free Methodist roots, GU will achieve Identity Alignment with the FM Church. Second, GU will focus on Financial Growth to sustain a healthy operating budget.

These are known as the three I’s:

• Immersive

• Innovative

• Interconnected

IDENTITY ALIGNMENT: Our identity as an institution will become more accurately aligned with the Free Methodist Way.

We commit to integrating the “Free Methodist Way” into our work, aligning who we are and what we do with the five values articulated by today’s Free Methodist bishops. These five values reflect GU’s Free Methodist heritage and guide us moving forward.

They are: life-giving holiness, love-driven justice, Christ-compelled multiplication, cross-cultural collaboration, and God-given revelation.

FINANCIAL GROWTH: Our financial growth will result in a healthy, sustainable operating budget.

If we are to fulfill our mission, we must achieve financial sustainability that allows us to operate without a scarcity mindset. We do this by establishing a realistic operating budget, and meeting our goals for advancement, enrollment, and free cash flow. We then measure the return on investment of everything we do and make smart, data-driven, financially sound decisions that benefit our stakeholders and move Greenville University’s service to students forward.

IMMERSIVE: Our student experience will be shaped by more immersive opportunities across our programs.

Greenville University commits to graduating experienced and equipped, faith-driven problem-solvers who are connected to professionals in their chosen fields and who add uncommon value in the workplace.

INNOVATIVE: Our success will be marked by our innovation, a hallmark of GU since its founding.

To accomplish our goals and to do so with the swiftness, agility, and creativity required, we must achieve a more innovative culture.

Learning experiences that help our students successfully adapt require an infrastructure that supports innovation. On the human resources side, this means equipping and rewarding personnel for advancing GU’s strategies. On the institutional assessment side, this means investing in technology that helps us track and assess our progress.

INTERCONNECTED: Our future will be shaped by our interconnectivity to one another, to our communities and to opportunities near and far.

Our experiences show that collaboration between individuals, offices, departments, and external partners yields surprisingly successful results that benefit students.

ADVANCEMENT AND EXTERNAL COMMUNICATION

The current advancement campaign is themed RISE UP and stems from three communication pillars:

Equip to influence

Empower to lead Inspire to serve

RseUp

There’s More

There’s More R seUp

Equip young people to influence, empower them to lead, inspire them to serve.