4. Business Design

Page 1

Product Description

Domain: Capability:

Business Architecture

Business Architecture & Design

#

Unit

Business Design

22

E&A

Corp. Org.

Corp. Sales

23

E&A

SME Org.

SME Sales

24

E&A

SME Org.

Contact Centre

25

E&A

(All)

New Sales

26

Centre (All)

27

NA

Corp. IT App CIT (BO)

28

NA

SME IT App SIT (BO)

29

E&A

Corp. IT App CIT (BO)

30

E&A

SME IT App SME E-mail

31

E&A

SME IT App SIT (BO)

32

Centre (All)

Context Business Design forms part of the Business Architecture & Design domain. Description The business design capability provides alternative, but complimentary, views on to the business operating model. These typically include specification, configuration, orchestration, and association views.

Seg.

E'ment

Org.

Component

T0

T1

T2

T3

IT App New IT (FO)

IT App New IT (BO) Business Specification (Fragment)

Techniques The business design portfolio includes the following elements: •

Business Specification

Business Configuration

Business Orchestration

Business Association

Application

Business Configuration

The business design encompasses both the higher -level design in the early stages of the programme/development lifecycle, and lower-level design in the later stages. Benefits By affording multi-level and multi-dimensional views of the operational design, Business Design ensures that the operating model's evolution, (over the course of the transformation programme), is clearly communicated to, and fully understood by, the programme team and the stakeholder community. Business Orchestration

Business Association

© 2008 Systems in Context Ltd

1

1st September 2009


Product Description

Domain:

Business Architecture

#

Business Architecture & Design

Unit

Seg.

E'ment

Component

Capability:

Business Design

1

Technique:

Business Specification

2

NA

Corp. Med.

Telephony

3

NA

Corp. Med.

Post

4

NA

Corp. Med.

Fax

5

NA

Corp. Org.

Corp. Sales

6

NA

SME Med.

Telephony

7

NA

SME Med.

Post

8

NA

SME Med.

Fax

9

NA

SME Med.

Web

10

NA

SME Org.

SME Sales

11

NA

SME Org.

Contact Centre

Context Business Specification forms part of the Business Design capability within Business Architecture & Design. Description The business specification describes the 'bill of materials' for the operational design of the business area in focus. It typically includes some or all of the following elements:

NA

Corp. Med.

F2F

12

NA

SME MI

SS-CC

Geographical Locations

13

E&A

Corp. Med.

F2F

Customer Segments

14

E&A

Corp. Med.

Telephony

Market Channels

15

E&A

Corp. Med.

Web

Interaction Mediums

16

E&A

SME Med.

Telephony

Business Roles

17

E&A

SME Med.

Post

IT Applications

18

E&A

SME Med.

Fax

Operational Interfaces

19

E&A

SME Med.

E-mail

Organisational Units

20

E&A

SME Med.

Web

21

E&A

SME MI

SS-Cntct. Cntr..

22

E&A

Corp. Org.

Corp. Sales

23

E&A

SME Org.

SME Sales

24

E&A

SME Org.

Contact Centre

25

E&A

(All)

New Sales

26

Centre (All)

27

NA

Corp. IT App CIT (BO)

• •

Tools The business specification tool set includes the following elements:

Org.

Specification Snapshot

Specification Roadmap

Specification Delta

28

NA

SME IT App SIT (BO)

Specification Migration

29

E&A

Corp. IT App CIT (BO)

30

E&A

SME IT App SME E-mail

31

E&A

SME IT App SIT (BO)

32

Centre (All)

IT App New IT (BO)

33

Centre (All)

API

34

NA

Corp. UI

CS-CIT(BO)

35

NA

SME UI

SS-SIT(BO)

36

E&A

Corp. UI

CS-CIT(BO)

Benefits

37

E&A

SME UI

SS-SIT(BO)

The business specification ensures that a full set of the required operational components are accurately catalogued and clearly communicated, thereby ensuring a common understanding of the business operating model and its evolution.

38

E&A

SME UI

SS-SIT(FO)

39

NA

Corp. UI

CS-NIT(BO)

40

NA

SME UI

SS-NIT(BO)

41

E&A

(All)

UI

NS-CIT(BO)

42

E&A

(All)

UI

NS-SIT(BO)

43

E&A

(All)

UI

NS-NIT(BO)

Application Business Specification is leveraged during both higher and lower-level business design, and is used to describe the current, interim, and target operating models, together with their operational deltas.

T0

T1

T2

T3

IT App New IT (FO)

NIT(FO)-NIT(BO)

Specification Roadmap

© 2008 Systems in Context Ltd

2

1st September 2009


Product Description

Domain:

Business Architecture & Design

Capability:

Business Design

Technique:

Business Configuration

Business Architecture

Context Business Configuration forms part of the Business Design capability within Business Architecture & Design. Level 1 Configuration Snapshot

Description The business configuration describes the operational components that populate the business area in focus, together with their operational relationships. It typically includes some or all of the following elements: •

Geographical Locations

Customer Segments

Market Channels

Interaction Mediums

Business Roles

IT Applications

Operational Interfaces

Organisational Units

Level 1 Configuration Delta

Tools The business configuration tool set includes the following elements: •

Level 1Configuration Snapshot

Level 1 Configuration Delta

Level 2Configuration Snapshot

Level 2 Configuration Delta

Level 2 Configuration Snapshot

Application Business Configuration is leveraged during both high and lower-level business design, and is used to describe the current, interim, and target operating models, together with their operational deltas. Benefits The business configuration ensures that the 'static' aspects of the operational design are fully understood and clearly communicated, thereby ensuring a common vision of the business operating model and its evolution.

© 2008 Systems in Context Ltd

Level 2 Configuration Delta

3

1st September 2009


Product Description

Domain:

Business Architecture & Design

Capability:

Business Design

Technique:

Business Orchestration

Business Architecture

Context Business Orchestration forms part of the Business Design capability within Business Architecture & Design. Description The business orchestration describes the operational components that populate the business area in focus, together with their operational interactions. It typically includes some or all of the following elements: •

Process Steps

Information Assets

Geographical Locations

Customer Segments

Market Channels

Interaction Mediums

Business Roles

IT Applications

Operational Interfaces

Organisational Units

Orchestration Snapshot

Orchestration Delta (Decommissioned)

Tools The business orchestration tool set includes the following elements: •

Orchestration Snapshot

Orchestration Delta

Application Business Orchestration is leveraged during lower-level business design, and is used to describe the current, interim, and target operating models, together with their operational deltas.

Orchestration Delta (Commissioned)

Benefits The business orchestration ensures that the 'dynamic' aspects of the operational design are fully understood and clearly communicated, thereby ensuring a common vision of the business operating model and its evolution.

© 2008 Systems in Context Ltd

4

1st September 2009


Product Description

Domain:

Business Architecture #

Business Architecture & Design

Capability:

Business Design

Technique:

Business Association

Mkt

Seg.

1 Corp. 2

Context

3 NA

Business Association forms part of the Business Design capability within Business Architecture & Design.

4

Description The business association cross-references the operating model's constituent business and technical components. This may include any of the following elements: •

Geographical Locations

Customer Segments

Market Channels

Interaction Mediums

Process Steps

Information Assets

Business Roles

IT Applications

• •

SME

(None)

(None) (None) (None)

SME Sales

SME Sales

Business Role

SME Sales

SME Sales

Contact Centre

Business Role

Corp. Sales

Corp. Sales

New Sales

IT Application

(None)

(None) (None)

New Web

SME Sales

SME Sales

New Sales

8 EA 9

SME

Business Role IT Application

10

New Sales

New Sales

Contact Centre E-mail

(None) (None)

New Web

Association Roadmap (Front Office)

#

Mkt

Seg.

T3

T4

IT Application

CSIT (BO)

CSIT (BO)

Business Role

(None)

(None) (None) (None)

4

IT Application

SSIT (BO)

SSIT (BO)

5

Business Role

(None)

(None) (None) (None)

IT Application

CSIT (BO)

CSIT (BO)

Business Role

(None)

(None) (None) (None)

IT Application

SSIT (BO)

SSIT (BO)

Corp. 6 EA 7 SME 8

Business Association is leveraged during both higher and lower-level business design, and may be used in conjunction with the current, interim, or target operating models, or their operational deltas.

T2

(None) (None) (None)

SME

Application

T1 (None)

Corp.

Association Snapshot

Element Business Role

1

The business association tool set includes the following elements:

Association Migration

IT Application

6 Corp.

Tools

Corp. Sales

New Web

NA

Association Delta

T4

Corp. Sales

(None) (None)

3

T3

Corp. Sales

(None)

Organisational Units

Association Roadmap

T2

Corp. Sales

IT Application

7

Operational Interfaces

Element

5

2

T1

Business Role

NSIT (BO)

NSIT (BO)

CSIT (BO)

SSIT (BO)

NSIT (BO)

NSIT (BO)

NSIT (BO)

NSIT (BO)

Association Roadmap (Back Office)

Benefits By mapping and relating the operating model's constituent elements, the business association enables impact, dependency, gap/overlap, and related analysis, thereby assuring the integrity and completeness of the operating model.

© 2008 Systems in Context Ltd

5

1st September 2009


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