people + places / p ofile
Lexi Austin poses amid pieces she's preparing to ship to customers. Her current priority, packaging and sending items, takes about 30 minutes to two hours a day, and that's on top of her school work and track practice.
PROFILE
She’s got confidence
Young entrepreneur Lexi Austin is helping girls feel good about themselves. BY PASHA SHIPP
// PHOTOS BY QUINN KIRBY
Lexi Austin is not your average 12-year-old. After a full day of school and extracurricular activities, she gets down to business — literally. Her clothing line, Confident Girls Inc., is designed to inspire confidence in girls of all shapes and sizes. “I just feel like with my clothes, I want that to be a thing where there’s multiple sizes for each girl, so they can feel confident about what they’re wearing, and they can feel that it’s OK to be bigger or small or skinny — it’s OK to be them,” Lexi said. “I feel like negativity is so easily brought on, and if we just have a positive mindset and we’re just confident in who we are, I think we’ll be set for life.” It’s no surprise that Lexi has entrepreneurial aspirations. Her mother, Veverly Austin, is the creator of Girl, Get Your Fight Back, Rock the Runway GR and her own clothing brand, Confident Wear. “Confident Wear is my line, and that’s actually an adult clothing line for women,” Veverly Austin said. “It’s birthed from my business, Girl, Get Your Fight Back, and Confident Wear birthed Confident Girls. I have the 16
“I feel like negativity is so easily brought on, and if we just have a positive mindset and we’re just confident in who we are, I think we’ll be set for life.” Lexi Austin
adult version and now she’s involved and more hands-on now to service the young ladies.” Lexi doesn’t sit back and let her mom do all the heavy lifting. She’s just as involved with the expense reports as she is with choosing the merchandise. “As I got older, I wanted to be more handson with the business and do more with it, like designs and selling products and doing bills and certain stuff like that,” Lexi said. “I took it up, and now I run it with my mom.” Veverly added, “When Lexi got involved, she wanted to insert her own creative ideas and have her own products. She has her own store — we’re working on getting her own EIN [employer identification number] — she’s running it herself; she’s learning how to do her own books.” The Confident Girls brand is what you might call “comfy cute,” featuring hoodies, cropped sweatshirts and t-shirt dresses. Lexi picks pieces she thinks will make teen girls feel not only confident, but comfortable, too. “It’s what I feel is super cute and what girls really want to wear,” Lexi said. “Not just a t-shirt, but a crop top. Most girls wear crop tops; I know that makes them feel confident,” she continued. “Also with my sweatshirts, I want you to feel confident but also comfortable because no one wants to be wearing something stiff. I want you to be comfortable but also have confidence and style.” The Confident Girls Inc. brand is more than cozy crop tops and tie-dye hoodie sets. Lexi puts out her very own podcast, “A Dose of Confidence with Lexi.” The show is centered around positive affirmations and self-empowerment, which Lexi practices in her own life. “The point of it is to spread confidence and give the girls listening a boost in their day by speaking positive affirmations,” Lexi said. “‘You are beautiful,’ ‘you are smart,’ ‘you are important,’ ‘you are great at anything you do,’ ‘everything takes time.’” Being a 12-year-old entrepreneur means learning life lessons, making tough decisions and experiencing the highs and lows of business ownership, and Veverly is excited to watch Lexi grow through this experience. “Watching her observe and absorb me as I’ve been an entrepreneur now for nine years,
G R A N D R A P I D S M A G A Z I N E • J U LY/ A U G U S T 2 0 2 1
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6/10/21 10:00 AM
