focusonbusiness.eu No. 1 (1) | November–December 2021 ISSN 2720-3549 PRICE EUR 6 (INCL. 8% VAT)
Creating a positive difference in the world
Andreas Flodstrom, Founder and CEO of Beetroot | p. 34
Labour market trends. Migrations. Is Poland still a promised land for foreigners? | p. 78
Using PR services has never been so easy Public Relations on demand
www.prod.news
INTRODUCTION
Ladies and Gentlemen, I am very pleased to welcome you in our brand new business magazine. So far, you have received a bimonthly magazine called Outsourcing&More, which has been published for 10 years already. A decade is a good time for some summaries and changes, which in our case resulted in the change of the title of the magazine we publish. Welcome to the FOCUS ON Business! FOCUS ON Business is a modern magazine of the business services sector, in which we will more and more often describe global business trends and present them in a clear form, as you can see in this issue. The current issue of magazine FOCUS ON Business consists of several dozen articles and interviews from Poland and around the world, in which we focus on three main areas – Business – Business Environment – HR. These three sections will accompany us, not only in the current edition, but also in each subsequent one. However, since we are talking about the current, first issue of FOCUS ON Business, I encourage you to read the interview with Andreas Flodstrom, Founder and CEO of Beetroot – this is our main interview. Global business continues its development in Poland, and Beetroot is a great example of this. On our pages you will also find current legal advices, news from the flexible offices industry, the world of finance and much more. It also includes the coverage of The BSS Tour series of conferences organized in Poland. I hope you will like the new version of FOCUS ON Business. I would love to hear your opinion on this. Please send any comments to our editorial office editor@proprogressio.pl.
Editor in Chief
Editorial office EDITOR-IN-CHIEF: Dymitr Doktór | dymitr.doktor@proprogressio.pl MANAGING EDITOR: Katarzyna Czylok-Dąbrowska | katarzyna.czylok@proprogressio.pl DTP: Iwona Księżopolska ADVERTISING: reklama@proprogressio.pl PUBLISHED BY: Pro Progressio spółka z ograniczoną odpowiedzialnością spółka komandytowa ul. Dziekońskiego 1, 00-728 Warszawa www.proprogressio.pl EDITORIAL OFFICE ADDRESS: ul. Dziekońskiego 1, 00-728 Warszawa
Focus on Business | November–December 2021
Selected photos come from stock.adobe.com. An electronic version of the Magazine see the website www.focusonbusiness.eu. All rights reserved. No copying, reproduction or photocopying allowed without written consent of the publisher.
The views expressed in this publication as well as the content of the adverts are not necessarily those of the editor. LEGAL SUPPORT: Chudzik i Wspólnicy PRINT: Drukarnia Jantar
CIRCULATION: 3000 copies PLACE AND DATE OF ISSUE: Warsaw, 18.11.2021 AUTHORS: Dymitr Doktór • Agata Stolarz • Piotr Maksymiuk • Iwona Więckiewicz-Szabłowska • Agnieszka Kunikowska • Jarosław Karlikowski • Katarzyna Saganowska • Rob Bradford • Béla Kakuk • Andreas Flodstrom • Marcin Uske • Tadas Stankevičius • Yara El Ashram • Aleksandra Moszyńska • Edyta Wiwatowska • Arkadiusz Zgliński • Anna Tymoshenko • Ewa Klimczuk
3
INDEX
6 8 10 12 14 16 18 22 26 28 30 34 40 4
BUSINESS NEWS FOCUS ON Business – a new media outlet for the modern business services sector After ten years on the international business press market the "Outsourcing&More" bimonthly is changing its name to "FOCUS ON Business".
10th edition of the Poland Business Run 2021. Employees of companies ran for people with disabilities Thanks to them, aid will reach 114 people with physical disabilities.
Talking IT in the Heart of Poland The focus of this Pro Progressio event was placed on the most important trends and issues currently faced by the IT world.
The BSS Tour travels across Poland Autumn 2021 saw the return of The BSS Tour – a series of events organized by Pro Progressio.
Polish New Deal and taxes We present a brief overview of some of the tax changes, focusing on PIT and the employers' perspective.
Is this the end of remote work as we know it? An overview of the bill The reality of working during the pandemic has introduced the concept of remote working into the Polish labour relations for good.
The Whistleblower Protection Act is coming. What should employers be aware of? What new obligations will this law introduce?
What is reputational risk and how does it affect your business? Company reputation has become an increasingly well-understood issue.
Leading medical technology company builds GBS in Warsaw Interview with Rob Bradford – VP of Global Business Services at Zimmer Biomet.
Culture is the only insurance that lasts forever An interview with Béla Kakuk, CEO BPiON Group.
MAIN INTERVIEW Creating a positive difference in the world An interview with Andreas Flodstrom, Founder and CEO of Beetroot.
INVESTMENT NEWS
Focus on Business | November–December 2021
42 44 46 48 52 54 58 62 64 66 68 72 76 78 Focus on Business | November–December 2021
New POINT on the business map of Gdańsk-Wrzeszcz This is a new and another investment conducted by Torus in this part of the city.
How to prepare your workplace for a return to the office? 6 things you should reconsider!
From airfield to R&D: Kaunas is building the Baltics’ most modern innovation park The R&D outsourcing industry is poised to grow at an increasing pace, reaching the size of more than USD 650 billion by 2025.
Meet new Egypt – a service delivery hub for global companies The world today is becoming a global village with companies investing in different nations to remain afloat and competitive.
Business as a community The attractiveness of Pomerania as a place for business is defined not only by the tax or legal system, but also by its strong communities.
It was not a lost year – the BSS sector in Bydgoszcz is still on the path of dynamic growth An interview with Edyta Wiwatowska – the President of the Management Board of the Bydgoszcz Regional Development Agency (BARR).
Elbląg's port activities Interview with Arkadiusz Zgliński, Director of Spółka Zarząd Portu Morskiego Elbląg.
Kielce – from idea to business. Projects for the development of entrepreneurship The initiatives aimed at attracting new companies, talented people, but also large business and international startups to the city.
Katowice – the best game to play! Katowice has been chosen to host the World Urban Forum, which will be held under the aegis of UN-Habitat – the UN agency for urbanization and urban settlements in 2022.
Duopolis, or the expansion of Warsaw-based BSS companies to Łódź CBRE and the City of Łódź Office held a conference in Warsaw which addressed recruitment challenges on the Warsaw labor market – and pitched the idea of expansion to the Łódź.
A Great Time For The Real Estate Market In Poznań The office real estate market in Poznań has already exceeded 600,000 square meters.
Professional Częstochowa In Częstochowa, the Better Job Now Program has been operating since 2017, which is a response to the needs of residents and entrepreneurs.
HR NEWS
Labour market trends. Migrations. Is Poland still a promised land for foreigners? An interview with Ewa Klimczuk, Operational Director of Gi Group Temp & Perm.
5
Business news
EIF AND BANCA MARCH TO UNLOCK €300 MILLION FOR SPANISH COMPANIES IMPACTED BY COVID-19
UN DIGITAL SUMMIT – IGF 2021 IN KATOWICE, POLAND
EIF guarantee of €210 million to Banca
than 350 small businesses affected by
March to mobilise €300 million to sup-
the pandemic, thereby also safeguar
Poland will host for the first time the UN
port SMEs and small mid-caps in Spain.
ding employment levels.
Digital Summit – Internet Governance
The agreement is supported by
This agreement between Banca
Forum. The event, organized by the Chan-
the Pan-European Guarantee Fund,
March and the EIF falls under the Pan-
cellery of the Prime Minister, will be held
part of the European Union's €540 bil-
-European Guarantee Fund, part of
from 6 to 10 December 2021, at the Inter-
lion package to address the economic
the European Union's €540 billion pack-
national Congress Centre in Katowice.
impact of COVID-19.
age to address the economic impact of
The European Investment Fund
COVID-19.
IGF (Internet Governance Forum) is an international meeting initiated by
(EIF), part of the European Investment
Thanks to the Pan-European Gua
the United Nations that enables a global
Bank Group, joins forces with Banca
rantee Fund (EGF), Banca March will be
discussion on the development of the In
March to promote the economic reco
incentivised to provide debt financing
ternet. It is a place of exchange of ideas
very of Spanish small and medium-sized
to SMEs and small mid-caps at favour-
and experience in the field of Internet
enterprises (SMEs) mainly located in
able terms, ensuring that Spanish com-
governance.
the Balearic Islands. The EIF will grant
panies have sufficient financing availa-
The World Internet Governance
a guarantee of up to €210 million which,
ble to mitigate the economic impacts of
Forum 2021 will be attended by the Sec-
when combined with Banca March’s
the COVID-19 crisis, and are able to con-
retary General of the United Nations
financing, will amount to €300 million.
tinue their growth and development in
– António Guterres, Vice-President of
It is estimated that the agreement
the medium to long term. The EIF will
the European Commission – Margrethe
signed will facilitate access to finance
provide a 70% guarantee on a portfolio
Vestager, dozens of ministers of digitiza-
at advantageous conditions for more
of new lending.
tion from different corners of the world, business representatives from different continents, NGO activists and academics. Several thousand people from all over the world will discuss the opportunities and challenges posed by the Internet and ways to fully exploit its potential. IGF2021 will be a place of open and real debate about, among others, the future of Internet platforms. The slogan of this year's conference is: >Internet United< ("united internet"). The City of Katowice, as the host of this global event, is preparing special attractions for its participants! Details:
6
Focus on Business | November–December 2021
THE CITIES BEST FACILITATING REMOTE WORK: A GLOBAL INDEX Study uses data to reveal which global
anywhere in the world, WorkMotion
They also identified whether the loca-
cities are most accessible and attractive
decided to rank the cities according to
tions in the study offered a specific visa
for remote workers by assessing factors
their remote working compliance regu-
for remote workers.
related to employment compliance, liv-
lations, cost of living, infrastructure and
Next, the researchers analysed
ing costs, infrastructure and liveabi
liveability. Additionally, they used pro-
the cost of living in each city by studying
lity, in addition to showing current loca-
prietary data to illustrate current loca-
local tax rates, housing costs and availa-
tion trends.
tion trends by showing where remote
bility, and how affordable the city is for
Melbourne is the highest ranking
workers are currently being hired from.
food, energy and other living expenses.
city in the index, scoring well for employ-
The resulting index reveals which cities
Following this, they moved on to
ment compliance factors, citizen happi-
are facilitating remote working best, and
review each city’s civic infrastructure
ness and its digital nomad visa. Montreal
which are most attractive for remote
by assessing the levels of political sta-
and Sydney rank second and third.
workers to relocate to, as well as cur-
bility, gender equality, minority equality
rent remote worker patterns.
and LGBT+ equality. The cities’ level of
Dublin ranks best for ease of employment compliance, meaning its com
WorkMotion began the study by
safety and security was also evaluated,
pliance regulations are most straightfor-
identifying a list of indicators that impact
in addition to the quality of the public
ward, ahead of Helsinki and Copenhagen.
whether a city is a good place for reloca-
education system, health system and
The city with the happiest citi-
tion, covering employment compliance
the access citizens have to healthcare.
zens is Copenhagen, followed by Bern
regulations, infrastructure, costs and
To conclude the research, they
and Wellington.
liveability. They then assessed thousands
assessed each city’s liveability by look-
Istanbul has the most favourable
of global cities against a range of factors
ing at the quality and variety of the cul-
tax rates for remote workers, ahead of
related to remote working, before select-
tural attractions on offer, the cost and
Lisbon and Hong Kong.
ing the best scoring 80 cities.
quality of the mobility and data on citi-
Global employment specialists
For the first category, Remote
WorkMotion.com have released a study
Working Compliance, they assessed how
The resulting study provides an as-
that analyses the ease of complying
straightforward it is for companies
sessment of the current remote working
with local employment laws and ranks
to compliantly hire remote workers
landscape by ranking 80 global cities for
the attractiveness of 80 global cities for
based on local legislation, in addition to
their accessibility and attractiveness for
remote workers. As a company that
the legal requirements they must adhere
this demographic.
helps companies hire employees based
to when employing a remote worker.
Focus on Business | November–December 2021
zens’ happiness.
7
BUSINESS
FOCUS ON Business – a new media outlet for the modern business services sector Text | Dymitr Doktór
After ten years on the international business press market the "Outsourcing&More" is changing its name to "FOCUS ON Business".
The issue you are holding in your hands
Outsourcing&More has, until now,
For nearly five years our closely
right now – or reading its PDF version
been a magazine that accompanied global
followed the creation of a super-sector
on the Internet – opens a new chapter in
changes, one of which has been the evo-
which assumed the BSS (Business Sup-
our story. The first 60 issues of the maga
lution of ‘outsourcing services’ to Modern
port Services) name and combined
zine focused primarily on the introduc-
Business Services. The market has
the BPO, SSC, R&D, IT, and Call Contact
tion to and education about the outsour- embraced that new sector name which,
Center industries. The concept of Business
cing sector.
on the one hand, emphasized the impor-
Support Services is much broader and
The outsourcing sector has grown
tance of outsourcing, but on the other
is constantly evolving. While analyzing
and developed significantly in that time –
hand started to increasingly address
global business trends, Pro Progressio –
both at its core markets in the United States
the area of shared service centers for
the Outsourcing&More publisher – noticed
and Asia as well as all over the world, inclu-
companies from the private and public
that the issues covered in the magazine
ding Central and Eastern Europe.
sector alike.
increasingly focused on the “More” aspect rather than on outsourcing itself.
8
Focus on Business | November–December 2021
FOCUS ON Business is a new name that will be your partner from November 2021 onwards.
In order to adapt to the changes
that is happening in the modern business
taking place, we made a decision at Pro
services sector… and plenty more than
Progressio to take a bold step forward,
that. Our new name is universal and ena-
open a new chapter for our media, ex
bles us to expand the scope of informa-
pand the scope of topics covered, and
tion we can share with you. We hope that
change our magazine’s name – something
you will enjoy both the expanded infor-
you are witnessing right now.
mation scope as well as the new visual
FOCUS ON Business is a new name
form of our media and that you will
that will be your partner from Novem-
reach for FOCUS ON Business as often as
ber 2021 onwards. FOCUS ON Business
you had reached for Outsourcing&More
is a unified name covering both the Out-
and OutsourcingPortal.
sourcing&More magazine as well as
We would like to invite you to sub-
the online platform, which was thus far
scribe to the FOCUS ON Business maga-
available at OutsourcingPortal.eu.
zine and visit the FOCUSONBusiness.eu
We have made every effort to en
platform daily – that’s where you will
sure that our media – both the online
find up-to-date, valuable, and interesting
portal and the Magazine, under the joint
information concerning the business ser-
FOCUS ON Business name – are your
vices environment. This is what we focus
main source of knowledge concerning all
on in our work every day!
Author Dymitr Doktór Editor in Chief of FOCUS ON Business
Focus on Business | November–December 2021
9
BUSINESS
10th edition of the Poland Business Run 2021. Employees of companies ran for people with disabilities Text | Editorial Office
In 2012, the idea of a relay race for business representatives was born in Krakow. Thanks to the enthusiasm of the initiators and the combination of the event with a charitable goal, the plans did not end there and this year saw the 10th edition of the event. We are of course talking about the Poland Business Run, in which 28 thousand runners from over 1,300 companies took part on September 5th. Thanks to them, aid will reach 114 people with physical disabilities.
The integration of employees who join
Krakow, Warsaw, Katowice or Poznań
in Poland, of course, but some completed
teams to take part in the Run is – besi
due to the pandemic, the Poland Business
the competition in more exotic places.
des the noble goal – one of the most
Run Foundation found a way to run for
important values of the undertaking.
those in need anyway.
Companies have appreciated this for
The organisers prepared the Run
based and where our first Kraków Business
in a safe virtual formula. Each runner
Run took place in 2012. But there were also
– The aim of the initiative was to
of the 5-person relay covered the dis-
those who completed the race distance in,
release the extraordinary potential and
tance of 4 km in any location of their
among others, Singapore, India, Canada,
energy of employees of Krakow's com-
choice, and measured their time using
Indonesia, the United Arab Emirates or
panies, who wanted to help others –
an application.
Japan. And this is really great! Apart from
10 years now.
says Michał Stępień, UBS Country Head
– We made no secret of the fact
Poland, foreign branches of companies
Poland, who has been supporting the Run
that we wanted to meet our runners to
and corporations ran in the Run, as well
for years. – For me, the most interesting
celebrate 10 years of running and help-
as people who were on holiday on Septem-
aspect was definitely the so-called "team-
ing together. We wanted to look at their
ber 5th, e.g. in Turkey or Sicily – comments
work", which we took straight from
focused faces at the start line, cheer
Marta Hernik, the Managing Director of
the corporate world. We join teams, but
them on and award medals at the finish
the Poland Business Run Foundation.
we also cooperate – as companies or
line. We did not succeed, but we have
cities – for the idea of a better world, and
plenty of reasons to be happy! – says
INTEGRATION
the effort we put into organising the event
Agnieszka Pleti, President of the Poland
Joining runners in 5-person relay teams
pays off many times over. The beneficiaries
Business Run Foundation. – Thanks to
is a good way to integrate employees and
benefit as well as the runners, companies
the record number of runners, our birth-
promote physical activity in the work-
and organisations, and also the wonder-
day dream of supporting over 100 bene-
place. For many companies, participa-
ful volunteers who help in the preparation
ficiaries came true. And the virtual for-
tion in the Poland Business Run in Sep-
of the Run – he adds.
mula is also an opportunity for business
tember is already a tradition, and more
to invite co-workers from different parts
and more of their representatives cross
of the world to compete – she adds.
the finish line each year.
tion of the event. Year by year, the num-
AROUND THE WORLD
a permanent fixture in our calendar: we
ber of cities where the event was held
The runners of the Poland Business Run
have been cooperating in its organisation
has grown, as has the number of partici-
2021 chose their own route, thanks to
for 6 years and we are invariably happy to
pants and beneficiaries. Although it was
which they could start in any location
be a part of this wonderful event. The scale
not possible to organise mass events in
around the world. Most participants ran
of this year's run positively surprised us
A RECORD FOR THE JUBILEE A lot of time has passed since the first edi-
10
– As usual, several thousand people ran in Kraków, where our Foundation is
– The PBR has already become
Focus on Business | November–December 2021
– as many as 45 teams took part from GLS alone. It is great that we want to help and we are bound by a noble goal – says Małgorzata Markowska, Marketing Mana ger, GLS Poland.
SUPPORT FOR PARALYMPIC ATHLETES Funds collected from participation fees will help 114 people with amputations and other locomotor problems. Thirty eight prosthetic limbs, 30 wheelchairs or other equipment and 46 rehabilitation stays will be subsidised. Among the beneficiaries for whom the Poland Business Run runners took part, there are e.g. athletes who appeared in the colours of Poland at the Paralympics in Tokyo. Kamil Otowski is a 22-year-old suf-
Runners of the PBR 2021.
fering from peripheral polyneuropathy, which manifests itself by the loss of nerves in the limbs. He made his swimming debut at the Paralympic Games in Tokyo. Krystian Giera, who races on a handbike, suffered a spinal injury in an accident at the age of 26. Robert Jachimowicz lost feeling in his legs and partly in his hands as a result of a motorbike accident. For the 54-year-old discus thrower, Tokyo 2020 was already his third Paralympic start. Each of the competitors, as a beneficiary of the Poland Business Run relay, will receive funding for an active wheelchair.
REHABILITATION IS WORTH ITS WEIGHT IN GOLD Apart from prosthetic limbs and medical
Klaudia Kaniewska and the beneficiaries of the run in the PBR 2021 studio.
equipment, beneficiaries of the Poland
the farewell ceremony, could not believe
help. These are the reasons why, year by
Business Run relay can also count on
the results and asked me what he could
year, we are able to increase the scope
co-financing rehabilitation periods orga
do to come back. Friday always lifts my
of aid which flows to the beneficiaries of
nised in the Rehabilitation Centre Znowu
spirits – says Dr Agnieszka Wnuk-Scar-
the run. We know that this year we will
w Biegu in Krakow. It is an institution
daccione, Head of Rehabilitation at
manage to help 114 people. And I honestly
established at the initiative of the Poland
the Znowu w Biegu Centre.
don't know what else to say apart from
Business Run Foundation and the first
a simple but all-inclusive "thank you"
centre in Poland focusing on amputee
BUSINESS RUNS AND HELPS
– comments Marta Hernik, Managing
patients. In addition to the support of
All this would not be possible if it were not
Director of the Poland Business Run.
physiotherapists, the course also includes
for the companies that sign up for the Run
How many companies will take part
meetings with a psychologist, dietician
every year and then train together and
in the 11th edition of the Poland Business
and other specialists, so that the support
run 4 km for the beneficiaries of the Po-
Run next year and how many beneficia-
is as comprehensive as possible.
land Business Run Foundation. For many
ries will receive support? We will find out,
– Sometimes a patient would come
people, this is their only adventure with
because – as representatives of the Foun-
to us and say that there was actually no
running and their motivation is to help
dation say – the Run will be organized as
hope that things would get better. That he
those in need.
long as there is someone to help.
had already been to so many rehabilita-
– I am very impressed with the run-
More information about the bene-
tions, that he had been through so much
ners. It is not so much their athletic ability
ficiaries of the relay Run and other initi-
in his life, that he did not expect much from
that I admire, because in our run results
atives of the Poland Business Run Foun-
our centre. And then the same patient, at
are not the most important thing, but their
dation can be found at www.polandbusi-
the end of the course, on Friday, during
endless energy, smile and willingness to
nessrun.pl
Focus on Business | November–December 2021
11
BUSINESS
Talking IT in the Heart of Poland Text | Editorial Office
On October 20 The BSS Tour series travelled to Łódź and took over the city’s Monopolis Stage. The focus of this Pro Progressio event was placed on the most important trends and issues currently faced by the IT world.
City of Łódź was the event’s Strategic Part-
– a name chosen very deliberately. For
The event was hosted by Wiktor
ner and the Scandinavian-Polish Chamber
quite some time now Łódź has been
Doktór, CEO at Pro Progressio, who took
of Commerce, Virako, SoftServe, Experis,
strengthening its position among cities
on the mantle of the conference lead
Colliers, Riposta, and Chillispaces were
that offer a wide range of modern tech-
moderator. In the opening part Wik-
among its Partners and Sponsors.
nologies-based services. Each year sees
tor conducted an interview with Adam
The BSS Tour in Łódź is actually
an increase in the number of investors
Brzostowski, Director of the Economic
a two-day event. An evening networking
active in software development, gaming or
Development and International Coope
session, attended by several dozen peo-
VR. There are more and more R&D centers
ration Office, discussing key initiatives
ple, took place on the eve of the confe-
choosing Łódź, too. All of that would not
and efforts undertaken by the City of
rence itself. It allowed speakers and con-
have happened had it not been for conside
Łódź Office concerning the growth of
ference participants to get to know each
rable support from the City of Łódź Office.
the IT industry. The opening part allowed
other better, exchange views, and pre-
During the conference planning
the participants an opportunity to learn
pare for the debates to be had the fol
phase Pro Progressio focused on diver-
more about the office real estate poten-
lowing day.
sity – both in terms of the substantive
tial of Łódź, including Monopolis – one of
topics to be discussed at the event as well
the most stunning and pivotal locations
as their delivery.
for IT offices. It is a mixed-use facility
"IT in the Heart of Poland" was the name of the event held in Łódź this year
12
Focus on Business | November–December 2021
built by Virako at Kopcińskiego St. Anna
solutions. Panel consisted of Paweł
Amazon manager introduced the issue
Celichowska (Member of the Board at
Łopatka (Vice President, APAC Clients
of data collection, followed by – over
Virako) and Marcin Włodarczyk (Regio
Success and Country Manager at Soft
an on-line connection to a database –
nal Director at Colliers) were delivered
Serve), Tomasz Mrozowski (CEO at
a detailed look into an Amazon e-com-
this segment of the event.
Grupa 3S), Andrzej Tabara (CTO & Busi-
merce facility work planning process.
The main part of the conference con- ness Development Director at Team Con-
The second part of the day cove
sisted of two traditional presentations,
nect), Adam Chołys (Senior Cloud Solu-
red two significant issues in IT – cyber-
one panel discussion, one case study dis-
tions Architect at iTechArt), and Wojciech
security and trends in the labor market.
cussion, and a stand-up presentation.
Kubiak (Cloud Technical Unit Leader at
Łukasz Olechnowicz, CEO at Infopulse
Sebastian Młodziński from Timate
Cybercom) who discussed the cloud as
Polska, discussed cybersecurity and in
was the first speaker to address the au
an environment supporting business
his stand-up presentation highlighted
dience, discussing the problems related
development. The combination of com-
the most important areas in relation to
to the Internet of Behavior. Młodziński
pany managers, financial officers, and
threats faced by companies not exercis-
showed how crucial it is not only to col-
technology experts proved to be the win-
ing enough care regarding access to sen-
lect data but also to analyze it, present
ning formula as The BSS Tour Łódź par-
sitive data. Infopulse Polska’s CEO used
it to the employees, as well as introduce
ticipants were treated to an in-depth
specific examples showing how access
changes and optimize processes on
discussion offering great insight into
data or other relevant information is
a team and individual level. The Inter-
both the use of the cloud as well as
extracted from employees and empha-
net of Behavior is becoming increas-
the approach to data security and pro-
sized that the weakest link in the entire
ingly popular in many enterprises – it is
cess implementation.
cybersecurity process in every company
the evolution of Industry 4.0 into Indus-
Cezary Pieczetowski, General Ma
try 5.0 and the next step in the Internet
nager at Amazon Łódź, walked onto
are precisely their employees. "IT in the Heart of Poland" confe
of Things. Leading narrative thread sug-
the Monopolis Stage just before lunch
rence concluded with a presentation by
gested that we can expect an ever-greater
break. Pieczetowski's task was to show, in
Agnieszka Grzybowska and Sylwia Panek-
optimization of work resulting from
a real production environment, an exam-
-Strzała from Experis. Based on data col-
proper data analysis and interpretation
ple of the way in which Big Data ena-
lected exclusively for this session they
provided to us by the work environment.
bles quick data analysis in the cloud and
presented trends in the labor market as
The next part of the event was
allows strategic business decisions to
well as an extensive, industry-wide pay
a panel discussion on cloud security
be made within the e-commerce indus-
spine covering the IT sector in Poland.
and the possibilities offered by cloud
try. Presentation delivered by the local
Grzybowska and Panek-Strzała referred to a number of data points, which – among others – allowed the event participants to learn that the global develo per community is short of 40 million people already and this number will double by 2030. The presentation by Experis’ experts garnered a lot of attention among conference attendees and spurred them on to engage in insightful discussions. The final act in The BSS Tour Łódź "IT in the Heart of Poland" conference was another networking session that wrapped up the event. It’s become somewhat of a tradition that events organized by Pro Progressio combine excellent substantive content with a fantastic networking atmosphere. The October event was another IT initiative supported by the City of Łódź Office, which intends to make use of very favorable conditions in order to attract more IT investments into the city. Continuous inflow of new investment projects, both from Ukraine and Belarus, as well as from Western Europe and North America, is the best proof anyone could ask for.
Focus on Business | November–December 2021
13
BUSINESS
The BSS Tour travels across Poland Text | Agata Stolarz
The COVID-19 pandemic still forces restrictions on the organization of business events, however autumn 2021 saw the return of The BSS Tour – a series of events organized by Pro Progressio.
‘IT IN THE HEART OF POLAND’ The BSS Tour stands for conferences co
and Trade Agency, Invest in Pomerania,
vering current business trends within
the City of Słupsk, Pomeranian Regional
the modern business services sector.
Development Agency S.A., Słupsk Spe-
The BSS Tour started in 2017 and since
cial Economic Zone, Słupsk Techno
then dozens of conferences have been
logy Incubator, JLL, Progres Group, and
held in many Polish cities. The topics
Riposta Agency.
addressed include management, IT, law,
The FOCUS ON Słupsk report con-
as well as issues such as happiness at
stituted the starting point for a discus-
work or employer branding.
sion on the investment attractiveness of
The autumn of 2021 brought as
the city of Słupsk for the modern business
many as three The BSS Tour conferences.
services sector. The conference that fol-
‘IT in the Heart of Poland’ kicked off
lowed enabled a discussion on the role
the proceedings and took place in Łódź
of satellite cities in the development of
towards the end of October. Topics as
the BSS industry in Poland. Attendees
diverse as the cloud, Big Data, cybersecu
included representatives of Grupa Pro-
rity, as well as the Internet of Behavior
gres, Randstad, JLL, the Pomeranian
were all of major interest to the parti
Reg ion al Development Agency, and
cipants who travelled to Łódź from
the Pomeranian University. Fields of
the cities of Gdańsk, Warsaw, Lublin,
study, work environment, as well as cur-
Kraków, Wrocław, and Katowice. Confe- rent trends, limitations, and the inevitarence participants – in addition to nume
bility of employing foreigners – were all
rous pieces of advice, tips, and case stu
among the plethora of issues discussed
dies – also had the opportunity to learn
at the event.
more about the latest IT job market
The BSS Tour Słupsk was an excel-
trends, as well as the current pay spine
lent opportunity to demonstrate that
regarding over a dozen popular IT jobs.
cities with fewer than 100,000 inha-
Analysts and experts from Experis col-
bitants are ready for a faster uptake of
lected the data in question exclusively
BSS projects.
for The BSS Tour Łódź. the Scandinavian-Polish Chamber of
THE JURAJSKI ECONOMIC CONGRESS AND THE EMPLOYER BRANDING WORKSHOP
Commerce, Colliers, SoftServe, Experis,
The third event or rather several events
Riposta, and Chillispaces all counted
carried out under a common name were
among the event Partners and Sponsors
the Jurajski Economic Congress and
and powered the conference to life.
the Employer Branding Workshop. It was
City of Łódź, Virako, Monopolis,
the fourth edition of the Congress and
14
IT’S TIME FOR SŁUPSK
the Workshop was held for the third
The BSS Tour then moved to Słupsk for
time, but never before had both events
its second event. ‘It’s Time for Słupsk’ was
been joined together by The BSS Tour
the first ever event of its kind. The FOCUS
Częstochowa.
ON Słupsk report was launched dur-
The event took place in Częstochowa
ing the conference. This report was
at the beginning of November 2021 and
a joint effort by Pro Progressio in col-
its main focus was to focus on a variety
laboration with the Polish Investment
of HR issues as well as the significance of
Focus on Business | November–December 2021
the employer’s image and brand. The BSS Tour Częstochowa consisted of two discussion panels moderated by Anna Tymoshenko from the City of Częstochowa Office and three Employer Branding workshops moderated by Lightness’ Zyta Machnicka, Adam Wąsik from Pracownia EB, and Pro Progressio’s Wiktor Doktór. The 2021 EB workshops were de signed as practical educational sessions. Participants of The BSS Tour Częstochowa had the opportunity to actively partake in the analysis of relations with potential and current employees at the stages of their acquisition, onboar ding, ongoing employment, as well as quitting the organization. Over a dozen case studies of good employer branding campaigns were presented. This was followed by a cost breakdown and analysis, aimed at showing just how much does it actually cost to produce a comprehensive strategy both supporting employees’ recruitment and caring for emplo yer’s image. The HR segment of the Jurajski Economic Congress focused on challenges and objectives faced by small, medium, and large companies as well as international corporations located in the Częstochowa region. Discussion saw the parti cipation of, among others, the President of the City of Częstochowa and the representatives of the Union of Entrepreneurs and Employers in Częstochowa, the Regional Chamber of Industry and Commerce in Częstochowa, the Katowice Special Economic Zone, as well as businesses such as Kacper Sp. z o.o., Hegel mann, ZF Group, Servecom, Liberty Częstochowa, and TEST Sealing Systems.
THE BSS TOUR KEEPS MOVING FORWARD The autumn round of The BSS Tour is done. More events will be happening shortly – you can stay up to date and follow all the developments at bsstour.com. Join us there! And in the meantime, why not take a look at the attached photos
Author Agata Stolarz Operations Manager, Pro Progressio
of the Łódź, Słupsk, and Częstochowa events.
Focus on Business | November–December 2021
15
BUSINESS
Polish New Deal and taxes Text | Piotr Maksymiuk
A characteristic feature of the tax law in Poland is its lack of stability and the introduction of numerous amendments. However, there haven't been so many tax changes introduced at the same time, such as those included in the Polish Lada, for a long time. The document amending the acts, mainly tax ones, is nearly 300 pages long. Entrepreneurs need to make even more effort than usual to learn about the changes and adapt to them. Below we present a brief overview of only some of the tax changes, focusing on PIT and the employers' perspective.
CHANGE OF THE TAX THRESHOLD AND THE TAX-FREE AMOUNT
insurance contribution remains at 9%.
a textbook example of overly complicat-
The most widely advertised change by
The percentage of the contribution for
ing the law. The relief is the highest in
the authorities is the raising of the tax
entrepreneurs paying the flat tax rate
the case of income (revenues) amount-
base threshold, above which the 32%
will be reduced to 4.9% of income (how-
ing to approximately PLN 103 thousand
tax rate applies, from PLN 85,528 to
ever, it may not be lower than 9% of
annually, when the tax base is reduced
PLN 120,000. At the same time, in the case
the minimum wage applicable on 1 Janu-
by approximately PLN 13.5 thousand.
of income settled according to the tax
ary of the contribution year). Separate
However, its amount drops to only
scale, the tax-free amount increases to
and complicated rules for calculating
a dozen or so zlotys in the case of income
PLN 30 thousand. The tax-free amount
the health insurance contribution will
(revenues) from the marginal values of
will be applied by deducting the amount
apply to taxpayers paying in flat-rate
the adopted range.
of PLN 5,100 from the tax due, calculated
forms of taxation.
at the rate of 17% on a tax base of up to PLN 120,000. Interestingly, the amount of the tax reduction in the first range of the tax scale may be increased by the Council of Ministers at the request of the Minister of Finance, if the amount of the subsistence minimum for the household increases. However, this does not apply to taxpayers falling within the 32%
There will be several new tax exemptions for individuals. These will apply to income obtained from the sale for consideration, after three years, of shares acquired by the taxpayer (from 2022) as the result of an initial public offering.
rate, for whom the tax-free amount will not be indexed.
16
DECREASING THE TAX BASE
Interestingly, it will be possible to
The negative effect of changes in the he
lower the tax base by the membership
HEALTH INSURANCE CONTRIBUTION
alth insurance premium is to be reduced,
fees paid to trade unions (up to PLN 300
The possibility of deducting any part of
but only in the case of employees and
per year).
the health contribution from income tax
entrepreneurs who settle taxes according
has been abolished completely (so far it
to the general rules, constituting a new
has been possible to deduct 7.75% from
allowance for the middle class consisting
COUNTERACTING ILLEGAL EMPLOYMENT AND THE SHADOW ECONOMY
the 9% basis of its assessment). In prac-
in a reduction of the tax base. The relief
Taxpayers' revenues will be increased
tice, this means an increase in public
applies only to taxpayers who earn
by the value of work of an illegally
law burdens by 7.75% for the majority
income from their employment or busi-
employed person (within the mean-
of taxpayers.
ness of not less than PLN 68,412 per year
ing of the Act on Employment Promo-
The catalog of persons subject to
(PLN 5,700 per month), and not higher
tion and Labor Market Institutions)
mandatory health insurance has been
than PLN 133,692 per year (PLN 11,141
in an amount equivalent to the mini-
extended to include persons appointed
per month).
mum remuneration for work in a given
to perform functions under the act of
The formulas for calculating this
month. The same effects apply to any
appointment, who receive remuneration
allowance (there are two, and the second
income of an employee gained from
for this. The basic amount of the health
is applicable from PLN 102,589) is
illegal employment which the employer
Focus on Business | November–December 2021
did not disclose to the competent state authorities (on the employee's side, these revenues will be exempt from PIT taxation). At the same time, the employer will not be able to count paid benefits due to illegal employment as tax deductible costs. Moreover, in the event of illegal employment or the lowering of the basis for the assessment of employee insurance premiums, the premiums will not be borne by the insured employees, but must be paid entirely from the emplo yer's own resources.
TAX EXEMPTIONS There will be several new tax exemptions for individuals. These will apply to income obtained from the sale for consideration, after three years, of shares acquired by the taxpayer (from 2022) as the result of an initial public offering. As part of the joint limit of up to PLN 85,528 per year, pursuant to Art. 21 sec. 1 items 152-154 of the PIT Act, work
in which they moved their place of resi
above, pursuant to Art. 21 sec. 1 items
contracts, mandate contracts or business
dence to Poland. For 10 years, income
152-154 of the PIT Act.
activity shall be exempt from taxation for:
obtained outside the territory of Poland,
A taxpayer will be allowed to re
• (i) revenues of some taxpayers, if after
regardless of its amount, will be subject
quest the collection of tax advances with-
2021 they moved their place of residence
to a lump sum of PLN 200,000 annually
out applying standard monthly employee
to the territory of Poland (from the EU,
(in the case of income of a family mem-
tax deductible costs (PLN 250). Another
EEA or several other countries men-
ber of such a taxpayer, the tax will be
new introduction is the possibility for
tioned in the regulation); the exemption
PLN 100,000). At the same time, the tax-
a tax remitter not to collect advances
is valid for four consecutive tax years,
payer will be obliged to incur expenses
on the income of persons employed
• (ii) income of taxpayers who in the tax
for economic growth, development of sci-
under civil law contracts, if they do not
year exercised parental responsibility
ence and education, protection of cul-
achieve other incomes and their annual
in relation to at least four children, and
tural heritage or promotion of physical
income does not exceed PLN 30,000.
• (iii) for the purpose of the economic
culture of at least PLN 100,000 per year.
Due to the change in tax relief for sin-
activation of people over 60 (women) or
gle parents (tax deduction instead of joint taxation), such taxpayers will not
who, despite acquiring the right, does not
CHANGES FROM THE PERSPECTIVE OF PIT TAX REMITTERS
receive an old-age or disability pension.
The amendment will also introduce some
of reduced tax advances.
In the event of using these exemp-
changes with regard to the obligations
The amount of revenues from the pri-
tions and at the same time applying
of tax remitters collecting tax advances.
vate use of company cars by employ-
increased costs of obtaining revenues
Tax remitters will not reduce advances
ees will now be determined by engine
from royalties for employees, the total
by the health premium collected. Tax
power and the type of drive (electric), not
amount of the exemptions and costs
remitters must take into account the new
by engine capacity. Unfortunately, this
may not exceed PLN 120,000, which is
"middle class" allowance when calculat-
solution still applies only to employees,
the amount constituting the upper limit
ing advances. At the taxpayer's request,
and the determination of similar reve-
of the first range of the tax scale.
a tax remitter will be obliged to take into
nues for other taxpayers remains with-
account the tax exemptions described
out detailed regulation.
65 (men), income earned by a taxpayer
be able to apply to the payer for the use
LUMP SUM TAX FOR NEW RESIDENTS A new solution has been introduced to encourage high-net-worth, non� -resident individuals to transfer their tax residence to Poland. A lump sum on the income of such persons may be chosen if they have not had a place of resi-
Author Piotr Maksymiuk Senior associate, Baker McKenzie
dence in Poland for at least five of the six tax years directly preceding the tax year
Focus on Business | November–December 2021
17
BUSINESS
Is this the end of remote work as we know it? An overview of the bill Text | PhD Iwona Więckiewicz-Szabłowska and Agnieszka Kunikowska
The reality of working during the pandemic has introduced the concept of remote working into the Polish labour relations for good.
18
Currently, the basic principles of remote
the Parliament in the fourth quarter of
working. The fundamental difference
work are regulated in the Act of 2 March
this year. It may, however, differ in its
between them is that telework is a per-
2020 on special solutions related to pre- final version from the assumptions pre-
manent form of performing work by
venting, counteracting and combating
an employee outside the workplace,
sented below.
COVID-19, other infectious diseases
Before briefly presenting the amen
using means of electronic communi-
and crisis situations caused by them
ding bill, it is worth noting that it mostly
cation, based exclusively on an agree-
(hereinafter: Special Law). However,
duplicates the current provisions of
ment between the parties. However,
it is temporary in nature, so legisla-
the Labour Code concerning telework.
according to the provisions of the spe-
tive action is pending to introduce this
According to the amendment, telework
cial law, remote work may also be per-
form of work into the Labour Code.
in its present form shall be replaced by
formed at the request of the employer
This article is based on a bill amending
remote work.
and occasionally.
the Labour Code and certain other acts
For the sake of argument, it should
Pursuant to the provisions of the La-
of 16 July 2021. According to its assump-
be noted that teleworking present in
bour Code amending bill, remote work
tions, this bill should be submitted to
the Labour Code is not the same as remote
will involve working wholly or partially
Focus on Business | November–December 2021
in a place indicated by the employee and
• in the period when, due to force maje
work – in this respect, the bill to a large
agreed upon with the employer (inclu
ure, the employer is temporarily una-
extent duplicates the current solutions
ding the employee's place of residence),
ble to ensure safe and hygienic wor
concerning telework.
in particular using means of direct re
king conditions at the employee's cur-
mote communication. It means that work
rent place of work.
can be performed only remotely or in
First of all, as it is the case with telework, each employer will have to regu-
When issuing such an order, the em- late the principles of remote work either
a hybrid form (partially remotely and
ployer will always have to obtain a state-
by an agreement concluded between
partially in the workplace) – according
ment from the employee that they have
the employer and the company trade
to the needs and arrangements between
the premises and technical conditions
union organisation, or by regulations
the employee and the employer. Also,
to perform work in this form. An analo
established by the employer – if no agree-
the amendments to the Labour Code
gous solution is currently provided for
ment with the trade union is concluded,
assume that remote work may be intro-
in the special act. The bill, however, goes
or if there is no trade union organisa-
duced by parties' mutual agreement or
beyond that regulation by introducing
tion. In the latter case, the regulations
by employer's order.
a provision that if the employee informs
are subject to consultation with employees' representatives.
Teleworking present in the Labour Code is not the same as remote working. The fundamental difference between them is that telework is a permanent form of performing work by an employee outside the workplace, using means of electronic communication, based exclusively on an agreement between the parties.
Also, the employer shall be obliged to provide the employee with materials and tools necessary for the remote work and to pay the related costs, unless the parties regulate those issues differen tly between themselves. The bill recognises as employee's expenditure not only the costs of electricity and access to tele communication lines, but also costs re lated to installation, service, operation and maintenance of work tools necessary
In the former case, the parties'
the employer of a change in the premi
for the remote mode. The employer will
agreement on the remote work may be
ses and technical conditions, preventing
also be obliged to provide the employee
made when concluding the employment
the remote work, the employer will have
with technical assistance and necessary
contract or during the employment. It is
to cancel the remote work order.
training in the use of work tools needed
assumed that such an agreement may be
Undoubtedly, the proposed change
made in writing or electronically. Simi-
of applications and statements made by
to perform work in this form. As is currently the case with tele-
larly, as currently in the case of telework,
both parties to the employment relation-
work and remote working, the parties
the Labour Code will stipulate the group
ship is a great facilitation for the use of
may agree that during the remote work-
of staff whose request for remote work
remote working. So far, the provisions of
ing the employee will use their own mate-
will be binding for the employer. They
the Labour Code provided for them only
rials and work tools, including technical
will mainly be employees bringing up
in writing (i.e. a document with the hand-
equipment, for the payment of an allow-
a child up to the age of 4, as well as pa- written signature of the parties). Instead,
ance. The allowance may be replaced
rents of children with disabilities. There is
the amendment provides for a paper or
by the payment of a lump sum, whose
also a proposal to expand the group with
electronic form.
amount will correspond to the expected
employees who care for another member of their immediate family or a person with a disability certificate living in their household. The employer will only be able to refuse the employee's request for remote working if it cannot be reconciled with the labour organisation or the job
The Special Law mostly duplicates the current provisions of the Labour Code concerning telework. According to the amendment, telework in its present form shall be replaced by remote work.
performed by the employee. An interesting solution proposed
costs to be incurred by the employee for
ing at the employer's instruction (the so� in the amendment is also the so-called
On the other hand, remote work-
the remote work. The bill directly indi-
-called incidental remote working) may
occasional remote work. At the emplo
cates that such benefits shall not con-
be introduced in the following instances:
yee's request, remote work may be per-
stitute the employee's income within
• during a state of emergency, a state of
formed for up to 24 days per calendar
the meaning of the PIT law.
epidemic hazard or a state of epidemic;
year. As it is to be only an occasional solu-
The bill copies the current regula-
• during the period of 3 months follow-
tion, it will not involve observing any
tions of teleworking in terms of the remote
ing the cancellation of the abovemen-
formal conditions. These, however, are
employee's right to be on the workplace
tioned states;
numerous for the basic variant of remote
premises upon principles adopted for
Focus on Business | November–December 2021
19
BUSINESS
all employees. Similarly, it prohibits
system and psychosocial conditions of
procedure in the event of an accident at
the discrimination of an employee per-
such work. Based on this assessment,
remote work. After reporting the acci-
forming remote work. It also includes
information must be drawn up includ-
dent, the accident team will inspect
the employer's obligation to shape
ing the principles and methods of appro-
the accident site at a time agreed upon
the protection principles of the data pro-
priate organisation of the remote work
with the employee or their household
vided to the employee working remotely
place, principles of safe and hygienic
member. The site inspection can be omit-
and to carry out, where necessary, ins
performance of remote work, activities
ted if the accident team finds that the cir-
truction and training. The employee will
to be performed after the completion of
cumstances and causes of the accident
be obliged to confirm knowledge of and
remote work and principles of action
do not raise any doubts.
compliance with the data protection rules.
in emergency situations that pose a risk
While stipulating that the proposed
As regards OSH training, the amend-
to human life or health. The employee, in
regulation may be subject to further
ment provides that induction OSH train-
turn, will not only have to confirm that
changes, it should be noted that it allows
ing may be conducted entirely by electro
they are familiar with both the asses
for greater flexibility than in the case of
nic means for administrative and office
sment and the information prepared on
telework. The popularity of the remote
positions. These are not the only specific
its basis, but also confirm in a statement
working during the pandemic period
provisions concerning OSH in the work-
that the remote work place in the loca-
proves that it was a solution expected
place. The draft stipulates that the occu-
tion indicated by the employee and
by the parties to the employment rela-
pational risk assessment to be prepared
agreed with the employer ensures safe
tionship, which – especially in the hybrid
by the employer before the employee is
and healthy working conditions.
form – is attractive not only due to sani
permitted to perform remote work must
The Labour Code amending bill also
take into account the impact of such
takes into account the specific nature of
work on vision, the muscular and skeletal
remote working in the post-accident
tary reasons.
Authors
20
Iwona Więckiewicz-Szabłowska
Agnieszka Kunikowska
attorney-at-law, doctor of philosophy, Chudzik i Wspólnicy Radcowie Prawni
attorney, Chudzik i Wspólnicy Radcowie Prawni
Focus on Business | November–December 2021
Shorter reporting deadlines? Constantly changing accounting and tax rules? High turnover in your financial department? Additional costs and uncertainty of implementing New Deal rules in Poland?
TAKE ADVANTAGE OF TMF’S EXPERT KNOWLEDGE
Flexibility • Safety • Compliance • Global reach. In Poland and 84 countries worldwide.
BUSINESS
The Whistleblower Protection Act is coming. What should employers be aware of? Text | Jarosław Karlikowski
On 18 October 2021, the Polish government published a draft bill on protecting whistleblowers that aims to implement Directive (EU) 2019/1937 of the European Parliament and of the Council of 23 October 2019 on the protection of persons who report breaches of Union law ("Directive 2019/1937"). The deadline for the new legislation to enter into force is 17 December 2021. What new obligations will this law introduce?
The purpose of Directive 2019/1937 is
will be protected, for example, under
of a given company, as well as to corpo-
to improve the enforcement of Euro-
regulations prohibiting harassment or
rate shareholders, partners and mem-
pean Union law and policies by intro-
discrimination at work, but there is no
bers of the bodies. Finally, the protec-
ducing common minimum rules pro-
comprehensive regulation covering all
tion will also be guaranteed to former
viding protection to persons reporting
sectors (certain regulations currently
employees and candidates if information
breaches of law. The Directive estab-
exist in the banking sector, for exam-
about the violation was obtained during
lishes rules and procedures to protect
ple). The lack of a systemic regulation
the recruitment process.
the so-called "whistleblowers," i.e., per-
of these issues in Polish domestic law,
The proposed act will introduce
sons who report information about vio-
makes it necessary for Poland to intro-
a general rule that will exclude the possi-
lations of law obtained in the course of
duce a new dedicated law that will regu
bility of a whistleblower being exposed to
their professional activities. The scope
late these matters in such a way as to en
any harm or charges for making a report.
of the Directive covers whistleblowing
sure the achievement of the objectives
Whistleblowers will be protected against
in a number of areas, such as public pro-
set out in Directive 2019/1937.
any work discrimination and their legal
curement, financial services, prevention of money laundering and terrorist financing, product safety and transport safety, environmental protection, food safety, public health, consumer protection, privacy protection or IT security, as well as reporting of breaches affecting
The act will provide that violations of the law may be made through internal or external reporting channels and through public disclosure. The act will include requirements for the organization of such channels.
the EU's financial interests and breaches
22
concerning the internal market (e.g. com-
A draft bill regarding the above
position will be significantly strengthe
petition and state aid rules and corporate
mentioned issues was published on 18 of
ned in the event of court proceedings. For
taxation rules).
October. The proposed regulations will
example, in the case of an appeal against
Directive 2019/1937 is a legal mecha- extend the protection to include whistle
termination of employment, the emplo
nism that obliges member states, inclu
blowers working in both private and
yer will have to prove that the dismissal
ding Poland, to prepare and enact laws
public sector. The guarantees and legal
was not related to the whistleblower's
providing protection for whistleblo
remedies that the bill introduces, will be
report. Similar protection measures will
wers, including provisions on procedures
available to whistleblowers regardless of
also apply to persons performing work
for reporting such violations, both in
the basis and form of their work (thus, it
under civil law contract. Termination
the public and private sector. Currently,
will also cover persons employed under
of such a contract will be ineffective
Polish law does not have the solutions
civil law contracts, B2B, or as appren-
for a whistleblower, and the whistle-
required by the Directive that would
tices). Furthermore, the protection will
blower will be able to demand compen-
provide systemic protection for whistle-
also be extended to whistleblowers
sation. Whistleblowers are also to be pro-
blowers. In some cases, whistleblowers
working for subcontractors or suppliers
tected against employer's claims related
Focus on Business | November–December 2021
to the revealed irregularities, as well as
they can assess whether the report re
verification of reports, including pro-
against disciplinary proceedings, allega-
ceived an appropriate response.
tection of confidentiality of the identity
tions of defamation or infringement of
According to the proposed regula-
personal intersts. The draft bill also pro-
tions, violations of law may be reported
vides that the provisions of employment
through internal or external reporting
contracts excluding or limiting the right
channels as well as in the form of a pub-
to report, shall be invalid.
lic disclosure. The draft bill also deter-
The status of a whistleblower can
mines requirements for the organization
be obtained as a result of making a noti-
of such channels (procedures and organi-
fication (internal or external) or public
zational arrangements) for reporting vio-
disclosure of information about irregu-
lations as well as rules for making pub-
larities on account that the reporting fol-
lic disclosures.
of the whistleblower and the person to whom the report pertains.
The proposed act will introduce a general rule that will exclude the possibility of a whistleblower being exposed to any harm or charges for making a report.
lows the principles set out in the future
The internal whistleblowing pro-
act. It will be necessary to follow the re
cedure itself, which employers will be
quired procedure, i.e. in particular to
required to implement, will have a form
make a notification using the notification
of an internal labour law act. Its content
channels provided for in this respect or
will have to be agreed on with trade
to follow the rules for public disclosure.
unions or employee representatives.
However, the whistleblower will have
The procedure will cover organizatio
The obligation to establish internal
to act fairly and the whistleblowing
nal issues, such as specifying organiza-
channels for reporting violations, will
information will have to be credible –
tional units or persons accepting whis-
apply to public sector entities as well as to
the whistleblower should have reasona-
tleblowers' reports, taking follow-up
private sector entities employing at least
ble grounds to believe that the reported
actions and providing feedback to whis-
250 people (as of 17 December 2023, also
information about the violation is true at
tleblowers, ways of reporting and con-
to private companies employing at least
the time of reporting. The whistleblower
firming the acceptance of reports, as
50 people). For other entities, the creation
will have the right to monitor the pro-
well as deadlines for the actions to be
of internal channels for reporting will not
gress of the case, i.e., to receive feedback
taken. The employer will have to ensure
be mandatory, but those entities will be
on the follow-up actions taken, so that
proper organization of the receipt and
able to set them up voluntarily.
Focus on Business | November–December 2021
23
BUSINESS
The act will also regulate the pro-
The act will also regulate the rules
threatened with retaliation, or the vio-
cedures and organizational solutions for
of the so-called public disclosure, i.e.
lation is unlikely to be effectively reme-
submitting notifications of violations
making information about the infringe-
died given the particular circumstances
of law to the relevant state authorities
ment public. Public disclosure will entail
of the case.
(the so-called "external" channels for sub-
protection if the whistleblower first
The provisions protecting whistle
mitting notifications), along with the obli-
reports internally (through a channel
blowers will apply not only to violations
gation to verify the notifications and take
organized by the employer) and exter-
of European Union law provided for by
subsequent actions. In principle the pub-
nally (to the Commissioner) or immedi-
Directive 2019/1937, but also to all viola-
lic body receiving such reports will be
ately reports externally, but no timely
tions of law in the areas of Polish law cor-
the Commissioner for Human Rights (in
action is taken in response to the report.
responding to those listed in the Directive.
Polish: Rzecznik Praw Obywatelskich).
Exceptions will be made where the whis-
In practice, this means that the scope of
The Commissioner will be responsible
tleblower has reasonable grounds to
law violations to which the new provisions will apply will be very wide.
The new act should be implemented into the Polish legal system by 17 December 2021. The current pace of work does not guarantee that this deadline will be met.
The new act should enter into force by 17 December 2021. However, the current pace of work does not guarantee that this deadline will be met. In fact it is likely that the new regulations will not come into force until 2022. Despite that, it is
for providing information and support
believe that the violation may pose an im-
advisable that employers start preparing
to those who report violations of law, as
minent or obvious threat to the public
now to implement a whistleblowing policy
well as for the receipt and initial verifi-
interest, or if as a result of an external
in their companies and establish an inter-
cation of reports, as well as the follow-up
report made, the whistleblower will be
nal channel for reporting violations.
of cases by referring them to the public institutions competent to examine them. The institution to which the Commissioner forwards the notification will be obliged to provide the applicant with feedback, take follow-up action, and provide the Commissioner with comprehensive
Author Jarosław Karlikowski | attorney-at-law, Noerr
information on the actions taken in relation to the notification.
24
Focus on Business | November–December 2021
BUSINESS
What is reputational risk and how does it affect your business? Text | Katarzyna Saganowska
Company reputation has become an increasingly well-understood issue for boards and executives with regulatory requirements increasing to demonstrate the measures taken to understand and engage with stakeholders. For this reason, more and more companies are aware of reputational risk and are wondering how to measure this reputation risk, that can affect their business.
I observe that the boards need more pre-
broadcast channels, allow companies to
cise assessment and qualification of repu- listen and understand the thoughts and
for all firms in these sectors.
tation risk. To predict how it is evolving
feelings of their different stakeholders.
Last but not least to mention are
and the negative impact posed by certain
This incredibly rich set of data paired
the risks on which a company is negati
issues. All this to support better decision
with some automated learning tech-
vely differentiated compared to its peers
making and the balance of risk appetite
niques enables the structuring of pre-
that are the most toxic. In a simple words
versus reward.
viously unstructured data and by add-
– if your company is seen as significantly
ing weighted sentiment measures to this,
out of step on environmental, social or
WHAT IS REPUTATIONAL RISK?
companies can very quickly build a pic-
governmental issues relative to your
In current international and national
ture of the risks they face as an organi-
peers, then there is the potential for
business landscape, reputational risk is
zation, prioritize such by current impact
activists or single-issue NGOs to target
a tangible, quantifiable business con-
and severity, apply mitigating measures
you on this matter. Therefore a simple
cern. It can be measured, and undenia-
(if required).
conclusion is that the understanding not
bly has a link to financial value, among
just your own reputation risk profile but
WHY REPUTATIONAL CONTEXT IS A ‘KING’?
also where you sit on each of your risks
proofs that no industry is safe from con-
This reputation risk profile already rep-
ting potential vulnerabilities which may
sumer condemnation and dynamic shifts
resents an enormous step forward for
initially be further down the list of imme-
in public perception. Manufacturing and
businesses in terms of getting some con-
diate priorities.
Tech companies have come in for criti-
trol of the issues and events that consti-
cism for not eliminating exploitation in
tute an actual or potential threat to com-
their supply chains. Also financial insti-
pany’s reputation. Taking into account
tutions are called out for manipulating
rather obvious fact that the data is not
the markets and ordinary retailers see
static and nor are the issues, a simple
drop in sales when customer data is
conclusion is that context, as ever in ana-
lifted in cyber-attacks.
lytics, is a king.
IS QUANTIFICATION OF REPUTATION RISK POSSIBLE?
zation’s reputation risk profile, is crucial
As the awareness and need for reputa-
identified at the very top of such list
tion risk management has increased,
are simply the cost of doing business in
With your reputational risk foot-
also the sophistication of the tools avail-
a given sector. For example, Oil and Gas
print measured and your relative risk
able constantly develops. The main rea-
firms are likely to be targeted on envi-
exposure mapped, you have your base-
son is the wealth of secondary research
ronmental grounds, while insurers will
line in place. By using these baseline
data from publicly available sources such
frequently face complaints over lack of
values, companies can monitor any va
as social media, as well as online and
payouts. It shouldn’t necessary mean that
riance in their risk profile relative to
other KPIs. A simple adverse media check
Identifying an individual organi-
26
these are the biggest reputational risks
however it may be that the key issues
relative to the sector, is the key to spot-
While reputational risk can’t be fully controlled, it can certainly be positively influenced. IS MANAGING THE REPUTATION RISK IN REAL-TIME POSSIBLE?
Focus on Business | November–December 2021
these norms and be automatically alerted
ready to decide whose opinion mat-
WHY GOOD REPUTATION MATTERS?
to this, allowing for earlier intervention
ters most when it comes to preserving
Companies with strong positive reputa-
and risk mitigation.
your company’s reputation. In a world
tions attract better people. They are perceived as providing more value, which often allows them to charge a premium.
Companies with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium.
The surveys proof that their customers are more loyal and continue to buy broa der ranges of products and services. At the same time the market believes that such companies will deliver sustained earnings and future growth, they
Nowadays, despite the fact reputa-
where confidentiality is a commodity,
have higher price-earnings multiples and
tion has its own long reputation of being
it is always better to communicate than
market values and lower costs of capital.
impossible to measure, with the right
to stay silent. On top companies that are
Moreover, in an economy where major-
combination of data sources, machine
transparent in their communications
ity of global market value comes from
learning techniques and a detailed
tend to recover more quickly. The inter-
hard-to-assess intangible assets such as
understanding of how reputation func-
connected world where everyone has
brand equity, intellectual capital, and
tions, basically any company can both
the ability to express, an authentic, trans-
goodwill, organizations should be espe-
quantify and manage its reputation and
parent and consistent communication is
cially vulnerable to anything that dama-
risks related to it, in real-time.
the best attitude a company in question
ges their reputations.
should follow.
IS IT POSSIBLE TO PREVENT REPUTATIONAL RISK? While reputational risk can’t be fully controlled, it can certainly be positively influenced. The rapid growth of digital media and communication channels has given an influential voice to
Author Katarzyna Saganowska Head of Risk and Compliance, TMF Group
a wider range of stakeholder groups – and also the entrepreneurs should be
Focus on Business | November–December 2021
27
BUSINESS
Leading medical technology company builds GBS in Warsaw Interview with Rob Bradford – VP of Global Business Services at Zimmer Biomet.
Wiktor Doktór, Pro Progressio: Rob,
global standards and efficiencies, as well
operation, and leaders who are look-
I must admit I’m impressed with
as creating economies of scale by centra
ing for innovative ways to drive stand-
the dynamics of Zimmer Biomet GBS’
lizing certain activities. We are opening
ards and efficiencies are lining up to talk
growth in Warsaw. Despite the COVID-
shared service centres to cover each of
with us.
19 pandemic you have created a space
our regions, with Warsaw servicing all
for hundreds of people. Congratula-
of Europe and ME&A. The selection pro-
Every GBS focuses on processes as well
tions! But let’s take a step back. How
cess evaluated 30+ cities in East and West
as on languages. What does it look like
did it all start? Can you tell us what
Europe, against dozens of criteria. Ulti-
in your case? Is English enough to work
kind of a company Zimmer Biomet
mately, everyone is seeking that per-
for Zimmer Biomet GBS or you are also
is, what do you do, and where are is
fect balance of cost versus deep skills
looking for other language skills?
the company present?
in the market, and for us, we found that
We absolutely have a variety of lan-
Rob Bradford, Zimmer Biomet:
situation in Warsaw. There is such a great
guage requirements. Like many compa-
Wiktor, thanks for the kind words. We are
depth of talent, language capability, and
nies, we have standardized globally on
truly excited about the rapid pace we are
a very industrious attitude of the Polish
English for a lot of internal activities
seeing. Zimmer Biomet is a leading medi
workforce. We couldn’t be happier with
and as the language shared by senior
cal technology company, whose mission
our choice.
is to alleviate pain and improve the quali ty of life for people around the world, through the use of our innovative pro ducts and suite of integrated digital and robotic technologies that leverage data, data analytics and artificial intelligence. If you know someone with an artificial knee, or hip, or shoulder, there is a good chance it is one of our products. We are a global, ~$8 Billion USD company, with
GBS is a great way to start a career, but it’s also a great place for senior people to go to round out their experiences. My advice is DON’T come to GBS unless you are ready to make big changes and drive big value. It’s hard work, but it’s so rewarding, which is why I have stuck with it for 30+ years myself!
over 20,000 associates, operating in more What kind of processes are already
leadership. However, we are not going
being ran in 2021 and what processes
to mandate that our customers, and ven-
Thank you, that sounds great. Then,
do you plan to migrate to the GBS in
dors, and other external business part-
at a certain stage your company has
the coming years?
ners speak English with us. We still need
than 70 countries.
28
decided to open a GBS centre. What
Right now, we have several key
to conduct business in a variety of local
did the location selection process look
functions that have partnered with our
languages. Groups like our HR team, ser-
like? Was Warsaw the natural candi-
centre in Warsaw, including Finance, HR,
vice every person in our company, not
date for your centre or did it have
IT, Procurement, Quality, and Regulatory.
just our English speakers, so we need
competitors?
In just a few months, we have grown
to be flexible for large portions of our
Yes, like many other large compa-
from nothing to over 150 associates in
employee population as well. In all, we
nies, we have grown both organically and
our centre, and we continue to grow
will likely service people in 12–15 lan-
thru acquisitions over the years, leading
every week. And yes, there are several
guages out of this centre, and therefore
to a complex landscape of technologies
other functions who have shown inte
finding a city with this depth of language
and processes. GBS is one of the most
rest. It is safe to say that everyone is tak-
skill was incredibly important. In our
popular strategies for driving towards
ing notice of the talent in our Warsaw
search for a location, Warsaw scored
Focus on Business | November–December 2021
very high in most of the key languages
layout. If you are doing transactional
at the crossroads of almost everything
we wanted to support, and so far we are
work, we expect you to stay at home.
going on in the company, so we are
finding fantastic linguistic talent.
The office is now specifically designed
the source of so much information and
for training and collaboration, not rows
value. Also, GBS provides a rich variety
We do live in very dynamic times
of cubicles. And yes, after careful safety
of career paths and learning opportuni-
where office work is intertwined with
planning in accordance with local guide-
ties. Finally, the core of our mission is
remote work. What is your policy in
lines, you definitely saw a lot of people on
related to fixing and improving process,
that area? Do you give your emplo
opening day in the office. There was tre-
which is a critical skill for any senior
yees choice to work from office or/and
mendous excitement to see our CEO and
executive to have. GBS is a great way to
remotely? During the official opening
Executive Leadership team, so that was
start a career, but it’s also a great place
ceremony of your GBS at the beginning
an unusual day, but a great one!
for senior people to go to round out their
of October 2021, I saw a lot of people in your office. Great question, and I can tell you that we are leaning into the challenges posed by COVID. We had to adapt quickly last year to the safety needs introduced by this pandemic. While it put a lot of
Like many other large companies, we have grown both organically and thru acquisitions over the years, leading to a complex landscape of technologies and processes.
stress on the business, it also showed us that there was another way to operate,
The GBS industry is a great place to start
experiences. My advice is DON’T come
and that we could possibly save money
or develop business career. What advice
to GBS unless you are ready to make big
in the future on facilities. GBS is leading
would you give to people who may be
changes and drive big value. It’s hard
the way in this. All of our facilities were
thinking about joining your team?
work, but it’s so rewarding, which is why
designed and built during COVID, and we
You are so right. In fact, this is a key
have included several innovations. First,
part of our mission and strategy in our
we are only building to about 40–50%
GBS. We want to be a proving ground
Thank you very much and all the best
capacity, so we expect at least half of our
for future leaders in the company. GBS
for the future. It’s really fantastic to
employees to work from home on any
is such a fantastic place to be at any
see such a big brand operating a GBS
day. We also have changed our office
point in your career, because we are
out of Warsaw!
Focus on Business | November–December 2021
I have stuck with it for 30+ years myself!
29
BUSINESS
Culture is the only insurance that lasts forever An interview with Béla Kakuk, CEO BPiON Group.
Focus on Business: What is the big-
Does it mean you made your decision
colleagues because their subordinates
gest challenge to the BPO industry
on the office/home-office/hybrid
are remote – and who needs more peo-
nowadays?
approach?
ple management. Furthermore we had to
Béla Kakuk, BPiON Group: Most
BPiON provides 100% Digital Busi-
integrate subject matter experts in order
articles are about how to attract talents,
ness Process Outsourcing, all Account-
to maintain the quality of our services
but these are usually written by compa-
ing and Payroll services delivered in
and solutions. In our practice the real-
nies who are about to recruit the same
the secure cloud. So, the physical pres-
life experiences and a continuous cre-
amount of people they dismissed during
ence in the office is not necessary for
ative challenging attitude is important.
the first months of the COVID era. I think
the processes.
What our Client could experience from
the biggest challenge is not simply to retain talents, but how to articulate your culture toward them. As Peter Drucker says, “culture eats strategy for breakfast” and this is more valid nowadays than ever when the majority of the colleagues are working partly from their home environment. Culture is everything. This is the magic that decides whether we like Mondays or hate, whether we are inspi red to change perspective every minute
Culture is everything. This is the magic that decides whether we like Mondays or hate, whether we are inspired to change perspective every minute or keep our standard job description as written, whether we are looking for lasting partnerships with Clients, vendors and colleagues or believe in an isolated professional bubble.
or keep our standard job description as written, whether we are looking for las
We try to remain agile and when
this change is that we have became more
ting partnerships with Clients, vendors
a situation comes happy to change our
of an advisory firm, than an administra-
and colleagues or believe in an isolated
policies and organization norms accor
tive one and now more than 30% of our
professional bubble.
dingly, but now we believe that 2 days
consolidated revenue from Poland, Hun-
a week office work is essential to keep
gary and Romania comes from one-off
Has your employee retention strategy
a healthy feed of the culture. It is like
consulting nature, such as tax advisory,
changed due to COVID?
being on annual vacation when the first
process optimization, system localiza-
Definitely. How we used to develop
week is accompanying the new situa-
tion and improvement, due diligence,
and keep culture together has changed
tion and circumstances, while the second
and on-site engagements.
dramatically in the COVID era. Integ-
week is where you enjoy most and can
rity, transparency, respect, open-minded
be inspired.
30
You mentioned the 3 countries where BPiON Group has offices. Are the mar-
approach, and other values are best spread by personal collaboration, ex
Has the COVID era brought any signi
ket changes or service providers’ reac-
periences and failures lived through
ficant changes to how you provide ser-
tions different by these jurisdictions?
together in that moment. And this mo-
vices to your Clients?
We have just started in Roma-
ment is just different via 2D sitting in
Basically not. Our current engage-
nia, so I might not be in the position to
our home office and staring at the screen.
ments remained the same and every
make any market-wide conclusion, how-
While experimenting with certain new
month we have to do bookings, closure,
ever happy to share my view on Poland
– rather technology-driven – elements
payroll runs and similar high-value finan-
and Hungary. Size matters, like in many
of onboarding and training, we had to
cial administrative tasks. On the other
other cases. If your market in Poland
emphasize the importance of physi-
hand, we had to allocate more responsi-
is minimum 4 times higher than other
cal collaboration.
bilities to senior, experienced and loyal
CEE ones and you act more of a regional
Focus on Business | November–December 2021
corporate hub, the initiatives you accele
revenue growth implication of the Hun-
rate in order to strengthen your organi-
garian financial restructuring project,
zation against this new disruptive threat
however, once they are done, we have
like COVID is more fundamental, since
to go to market and fight for the next one
the cost of it is spread over a bigger
facing the same global/regional competi-
organization. We are involved in more
tors. While in Poland we can invest more
long-term, structural projects in Poland
into structural changes in order to assist
and rather shorter-term corrective rapid
strategical changes on the Client-side as
actions in Hungary. It does not mean
well (such as acquisitions, integrations,
that we are not enjoying the enormous
centralizations, SSC expansions, etc.).
Focus on Business | November–December 2021
Now we believe that 2 days a week office work is essential to keep a healthy feed of the culture.
31
BUSINESS
You can not spend enough on cyber security, since this is one of the biggest threats of every business nowadays. We believe that our actions are well supported on a group level by the highest registered Microsoft partner IT provider in Hungary. Have you faced any Client requirements where you had to refuse the scope? This is not an easy question since Is this new market situation reflected
Local decision-makers have time and
it is in our DNA to be inspired through
in your regional investment strategy?
capacity to learn, experience and under-
ideas and change perspective, there-
First of all, we do not believe in
stand your culture and how it creates
fore we hardly ever say no to Clients.
long-term strategies. We classify our-
value for their organizations, while
We never refuse due to IT requirements,
selves as an indefinite purpose company,
regional decision-makers are more into
since we can easily isolate and create cus-
therefore following our WHY statements
pure facts, like references, IT infrastruc-
tomized solutions for every Client, which
(Simon Sinek: book of “Start with WHY”)
ture and cyber security and other terms
exercise is managed by our internal digi-
is more important for us than reaching
of the engagements. These used to be
tal transformation team. We have rather
financial results every year. It does not
secondary a decade ago while becom-
seen cases where there was no cultural fit
mean that we are happy if any of the pro-
ing USP nowadays.
at all between the Client and us.
jects are loss-making, but we can live with more than 12-month returns or breakeven projects if it gives significant fuel to our cultural growth. One example is that we entered Romania without any market study or detailed budget calculation, we entered there since we knew the Romanian proactive service approach to improve decision makings and create quality solutions and we found our local country manager who
This is not an easy question since it is in our DNA to be inspired through ideas and change perspective, therefore we hardly ever say no to Clients. We never refuse due to IT requirements, since we can easily isolate and create customized solutions for every Client, which exercise is managed by our internal digital transformation team.
can spread our WHY testaments and va- lues there. Whether it will result in profit in a year or 2, is a different question.
How BPiON strengthen its infrastruc-
We are in the service industry, where cul-
ture to meet new requirements and
ture matters more and less CAPEX heavy
face cyber threats?
markets, so we can afford the luxury of
We believe that as long as we focus on our internal culture, especially
We believe that we started our
during COVID affected periods, it will
operation just in time, when the new
have an impact on our service level as
On the other hand, we are big
cloud applications and functionalities
well as Client loyalty. So far our employee
enough with approximately 100 experts
became wide spread and carefully tested,
attrition rate is less than 10% and our
onboarded, so regional wide investment
therefore we were born in the cloud.
Client churn is less than 1% and we enjoy
decision should be made as well. Our
Having our infrastructure completely
every day of our business life following
main focus is to strengthen our Polish
under the Microsoft AZURE cloud fits
our WHY testament.
operation which still grows over 100%
well into our culture of fast and flexible
annually and to transform our local cul-
decisions, where we can easily scale up
tural differentiators into a regional one.
the scope and size of the IT requirements.
similar decisions.
32
How do you see BPION in the future?
Thank you for the interview.
Focus on Business | November–December 2021
MAIN INTERVIEW
CREATING A POSITIVE DIFFERENCE IN THE WORLD An interview with Andreas Flodstrom, Founder and CEO of Beetroot.
Focus on Business | November–December 2021
35
MAIN INTERVIEW
Most of the companies we met during our scout travels had names related to IT with the words "technology," "solutions," and "software" in them. It was relatively easy to mix them up, so we looked for a name that would stand apart from the crowd. But more importantly, we wanted it to sound and feel alive. Essentially, we're a software company, but we focus on growing an ecosystem that creates impact. And of course, beetroot — one of the main ingredients in the traditional Ukrainian dishes — illustrates a solid connection to Ukraine. So all in all, when we came up with the name "Beetroot", we didn't think twice!
36
Wiktor Doktór, Pro Progressio: Beet-
scholarship and a few thousand euro in
so we looked for a name that would
root, a company you have set up in
cash were enough to live in Ukraine and
stand apart from the crowd. But more
Sweden, is going to have 10th anniver-
get things going.
importantly, we wanted it to sound
sary in 2022. What were the beginnings
So back in 2012, I got an old rusty
and feel alive. Essentially, we're a soft-
of your business and why “beetroot” is
Lada to drive us down from St. Peters-
ware company, but we focus on growing
the name of it?
burg to Kyiv. That's where our first office
an ecosystem that creates impact. And
Andreas Flodstrom, Beetroot:
took place — in a basement apartment
of course, beetroot — one of the main
While Beetroot was established in 2012,
near the railway station, to be specific.
ingredients in the traditional Ukrainian
its story goes back to my university years.
We moved to Odesa after about half
dishes — illustrates a solid connection
Back at the time, I was working on my
a year. There, we started to build a soft-
to Ukraine. So all in all, when we came
Master's Thesis for Chalmers School of
ware service model known as Dedi-
up with the name "Beetroot," we didn't
Entrepreneurship, dedicated to asses
cated Team. The business grew rather
think twice!
sing IT outsourcing locations within CIS
quickly. But then something happened
in the direction of social entrepreneur-
that we were not prepared for at all –
As many Scandinavian Tech&IT com-
ship. I met Gustav Henman, an entre-
Maidan, the revolution, and the fol-
panies your growth is also connected
preneur too, and just as fascinated
lowing military aggression in Eastern
with operations presence in CEE
by Eastern Europe, particularly Post- Ukraine. Those events affected us a lot.
Region. You have chosen Ukraine.
-Soviet countries, as myself. So at some
We realized that we're in the position
Why? How big is your business in
moment, we thought: "Why don't we
to do something meaningful vs. just
Ukraine and what are your next busi-
pack our bags and move somewhere
remaining external viewers. So we cre-
ness destinations, if any?
in Eastern Europe to start a business?".
ated Beetroot Academy, a school for
When we first arrived in Kyiv, we
We didn't exactly know what or where it
those who want to start a career in Tech.
were not sure we would stay there.
would be. But, we wanted it to be some-
With the help of several international
We traveled a lot around Ukraine, Mol-
thing impactful and engage great pe
NGOs and governmental organizations,
dova, Belarus, and Russia, meeting small
ople around.
we launched a course for internally dis-
IT companies and experimenting with dif-
We quickly realized that starting
placed people from Crimea and Eastern
ferent delivery models. According to my
something in the IT-sphere would be
Ukraine. Beetroot entered the tech edu-
Master's Thesis study, Ukraine was "lea
a good option for many reasons. First of
cation segment, and we started to scale
ding the charts" by numerous objective
all, it felt great for our entrepreneurial
from there.
factors. However, some subjective rea-
drive and curiosity. Second, the tech
As for the company name, we wan
industry provides a fantastic platform
ted it to have a culture, a certain vibe
sons for us to choose this country over
for building opportunities, which aligned
around it. Most of the companies we
There's something about the dyna
perfectly with our initial strive to cre-
met during our scout travels had names
mics of life in Ukraine — I've always
ate a positive difference in the world.
related to IT with the words "techno
enjoyed how easy it is to connect with
Last but not least, you don't need a huge
logy," "solutions," and "software" in them.
people here in a relaxed and soulful way.
capital to get started in IT. One student
It was relatively easy to mix them up,
Besides, I had a plain gut feeling that
others were strong as well.
Focus on Business | November–December 2021
When we've just founded Beetroot in Ukraine, we got a lot of suspicious reactions and questions like "OK, impact, I see. But what's in it for you?". I would usually ask the question the other way around. "If there's no purpose behind your work other than earning money, then why the heck do you do it?". Today, I don't get so many such questions, and I'm happy about it.
Ukraine is the right place to set up
transformations in terms of processes
Beetroot is undoubtedly one of them.
an impact-driven business. In 2012 it
and, therefore, skills that are in demand.
However, our scaling strategy for Beet-
wasn't that obvious what trajectory his-
At Beetroot Academy, we believe that
root Academy assumes a much broader
tory would take. However, it’s clear that
the world desperately needs more plat-
expansion pace as we want to educate
our intuition was right as Ukraine took
forms and programs for life-long learn-
hundreds of thousands, maybe millions
a progressive vector.
ing. Because let's face it – traditional edu-
of people eventually.
Today, the Beetroot ecosystem en comp asses 600+ people, with the im
cational systems will not be able to keep up with fast-paced economic changes.
Something what is underlined by you
mense majority based in Ukraine. While
In line with this vision, the Acade
very clearly is “sustainable software
we are committed to growing in Ukraine,
my's mission is to help people re-skill
development”. On you web page you
we look for scaling opportunities in
or gain the necessary knowledge to start
are showing this approach as a part
the EU and other countries. We've been
or upgrade their careers in Tech. Our
of your business mission. Why is it so
running tests for Beetroot Academy,
programs, based on a boot-camp model,
important for you?
expanding from Ukraine to Sweden and
blended learning, and mentor support,
While we did not have a formu-
Kosovo. And there's definitely more to
are focused on the practical aspect of
lated mission in our early days, we've
come in the next few years.
education. This way, students can quickly
always had this purpose of creating
become employable or level up their
a positive impact with our work. Natu
Recent years have proved there is
skills. In addition to tech courses, Beet-
rally, when you're just starting, you
a lack of talent pool especially when it
root Academy offers a Management skill
focus on growth and simply being able to
comes to software developers or soft
set related to the digital economy.
stand on your own legs. Still, I've always
ware testers. At some stage of your
believed that you need a reason beyond
business growth you have created
I must say numbers are significant.
earning money for loving to go to work
“Beetroot Academy” – what were
Already 4,700 graduates trusted you
every day. Spending the lion's share of
the main reasons of starting this acti
across all Ukraine. What usually
our lives at work requires our activity's
vity and how does it work?
the graduates do once they complete
results to be meaningful.
As I mentioned above, we created Beetroot Academy as a response to
your Academy? Do they stay in Beetroot or look for work in other companies?
When we've just founded Beetroot in Ukraine, we got a lot of suspicious
the turbulent times in Ukraine back in
Actually, the current number of
reactions and questions like "OK, impact,
2014. It started as an impact-oriented
graduates is 5,300. Both. From the very
I see. But what's in it for you?". I would
organization, first and foremost, and it
beginning, the idea behind Beetroot
usually ask the question the other way
remains so today.
Academy has been to educate people
around. "If there's no purpose behind
As you correctly pointed out, we've
for the entire tech market, not just for
your work other than earning money,
been facing a tech talent shortage for
our software development consultancy.
then why the heck do you do it?". Today,
a long time. And this problem is not going
Therefore, we currently have around 200
I don't get so many such questions, and
to disappear anytime soon. The global
partner companies to offer career oppor-
I'm happy about it. More and more entre-
economy will keep facing significant
tunities to the Academy graduates, and
preneurs and companies in Ukraine are
Focus on Business | November–December 2021
37
MAIN INTERVIEW
I think we live in pivotal times. All the tools we need to serve all possible human needs are either available or expected to appear soon, but global societal development is lagging. In other words, technologies are developing faster than global political systems, particular economic processes, and cultural aspects could keep up with. Today, we have more opportunities than ever, but to use them, we need to keep up "lagom", as they say in Sweden.
choosing to operate based on a pur-
and sustainability efforts in our 2020 Sus-
will also foster a stronger consolidation
pose and pay attention to their social
tainability Report:
trend in the industry during the 2020s.
responsibility.
(beetroot.co/resources/
Global challenges, such as climate change
e-books/sustainability-
and potential health crisis similar to
report-2020/).
COVID-19 will continue to drive inno-
At Beetroot, we have slightly reformulated our mission statement several times. Still, we follow the original direc-
vation in Tech, and hopefully accelerate
tion — we're a social enterprise that uses
38
transformation both on individual and
commercial tools to create impact. Does
Based on your knowledge and analy-
it mean we don't care about our business
sis of business trends – which of the IT/
In general, I think we live in pivo
success? Of course not. I actually don't
Software/Tech services will grow within
tal times. All the tools we need to serve
believe these things go against each
next few years. Do you expect any sig-
any possible human need are already
other. An impact-driven mission proves
nificant market changes (for example
available or expected to appear soon,
to align very well with a business stra
more AI) or rather todays trends will
but societal development worldwide is
tegy. For example, when we chose to
stay with us for a little bit longer?
lagging. In other words, technologies
societal levels.
expand Beetroot in Ukraine's small and
The pandemic crisis has accel
are developing faster than global politi
midsize cities, this decision served both
erated the global megatrends of digitali-
cal systems, particular economic pro-
our business goals and our purpose.
zation and remote work. I would be very
cesses, and cultural aspects could keep
Thus, we got more opportunities to at
surprised if we didn't see an even faster
up with. One of the ways of addressing
tract talent outside of large IT hubs and
pace of development in the coming years,
this challenge, in my opinion, is creating
positively influence the development of
which is both exciting and worrying.
more tools for an individual to take care
local communities.
Market-wise, the need for tech skills is
of their mindset and personal balance in
For us to be sustainable today
snowballing — 2021 breaks record after
the fast-changing digital era. Today, we
means to be able to create a positive im-
record in terms of vacancy amount in
have more opportunities than ever, but
pact tomorrow. Therefore, we focus on
Ukrainian IT. The main bottleneck for
to use them, we need to keep it “lagom”,
several impact areas related to sustain-
growth is the tech ecosystem's capa-
as we say in Sweden: to move forward
able development's economic, social,
bility to raise new specialists, so being
with the right balance.
and environmental aspects. You can
strong in education is a key to success.
learn more about Beetroot's mission
The intensified competition for talents
Thank you Andreas.
Focus on Business | November–December 2021
Investment news
THREE PRESTIGIOUS AWARDS FOR DOKI
40
DOKI, alongside MONTOWNIA, which
The European Property Awards
floors are dedicated for commercial ser-
is part of the investment – the construc-
(EPA) is part of the International Prop-
vices, with a cultural function planned
tions arising in the historic, post-shipyard
erty Awards, a competition that attracts
out as well. The office buildings will be
areas of Gdańsk, have been awarded in
investors from around the world. DOKI
erected to the high standard of Torus,
one of the most prestigious competitions
and MONTOWNIA received the Award
which the company is constantly devel-
in the real estate industry – the European
Winner title in as many as three catego-
oping through technological innovations,
Property Awards. DOKI received the Award
ries in the national phase, consequently
among others.
Winner title in the Mixed-Use Develop-
advancing further in the competition.
The campaign promoting the DOKI
ment and Development Marketing cate-
DOKI are being built in a unique
investment earned recognition in the Mar-
gories, while MONTOWNIA in the Com-
place in Gdańsk, right next to the European
keting Development category. Its core
mercial Redevelopment/Renovation.
Solidarity Centre and the historic BHP
was formed by the production of a video
DOKI is a multifunctional invest-
(Health and Safety) Hall of the Gdańsk
spot based on an evocative dance, com-
ment carried out jointly by Euro Styl (resi-
Shipyard. The investment is characte
bined with a recognizable audio track
dential part – DOKI Living, and com-
rized by a large spatial and architectural
(the Welshly Arms hit Legendary). In
mercial part – MONTOWNIA) and Torus
diversity, alongside numerous corre-
turn, MONTOWNIA, awarded in the Com-
(office-commercial part – DOKI Office).
sponding functions. The office-commer-
mercial Redevelopment/Renovation
The investment is in line with the trend
cial function (DOKI Office) is provided
category, makes up a historic building
of modern development of post-indus
by two modern and certified buildings
from the 1930s, in which, after restora-
trial areas, while introducing new urban
(LEED v4, OBJECT WITHOUT BARRI-
tion, 114 serviced lofts, a 400-metre con-
functions all along, which can be recog-
ERS) with a total leasable area of nearly
ference space, and a food hall will find
nized in many European cities.
38,000 square metres. Their ground
their place.
Focus on Business | November–December 2021
ALL RETAIL UNITS IN MARYNARSKA POINT 2 NOW LEASED
plants as well as tables and sofas, creating a "Garden Point" zone, which is ideal for meetings and work breaks in relaxing surroundings. The greenery is not only pleasing to the eye, but also has a positive effect on the lobby’s air quality and acoustics. Marynarska Point 2 also offers space on the ground floor for shops, restaurants and other services. The building’s retail units are currently leased out to a medical clinic, canteen and a grocery shop. The location is undoubtedly an ad vantage of Marynarska Point 2. Warsaw Służewiec is a popular business address and attracts a number of corporations. The office building on Marynarska Street
Adecco, a global recruitment company,
The office building, owned by Blue-
is located near Wołoska Street and is
will open one of its Warsaw offices in
house Capital, offers nearly 14,000 sqm
well-served by road as well as public
Marynarska Point 2, completing the pool
on 11 floors. In the past year, its common
transport. Fryderyk Chopin Airport is
of tenants for the building’s ground floor.
areas have undergone revitalisation.
also just a few minutes away by car. In
Experts from advisory company, JLL, are
The main lobby now has an eye-catch-
addition, one of the capital’s largest shop-
responsible for the commercialization
ing new, green oasis with a wooden
ping malls – Galeria Mokotów – is located
of the office building, while Adecco was
construction resembling a cottage at its
in the immediate vicinity, along with new
represented by Colliers.
centre. This area has numerous exotic
hotels and other services.
INTERNATIONAL AUTOMOTIVE INDUSTRY GROWS STRONGER IN BIELSKO-BIAŁA. PANATTONI TO DELIVER 33,000 SQM FOR CORNAGLIA GROUP European industrial market leader Panat-
supplier of technology and components,
developed, is under construction next to
toni is completing another development
including for the automotive industry –
the future S1 expressway, which in the
for the automotive industry in Bielsko-
a company that employs 1,000 people in
stretch under construction between Mys-
Biała. As part of Panattoni Park Bielsko-
total. The centre is to be opened in Janu
łowice and Bielsko-Biała is to be part of
Biała IV, the developer is to deliver a BTS
ary 2022. The development of the factory
the international route between Gdańsk
production centre with an area of 33,200
will allow the company’s operations in
and Vienna. Moreover, the road will pro-
sqm to the Italian-based Cornaglia Group
Poland to be moved to a new location
vide direct access to the A1 motorway
– a producer of components for the auto-
and will allow the company to increase
and the Slovakian border at Zwardoń.
motive industry, as well as construction
its production capacity and extend its
Panattoni Park Bielsko Biała IV is ideally
and farm equipment and other machin-
machine park with the latest generation
placed in regard to the Upper Silesian
ery. The company is growing its busi-
of equipment. This will result in produc-
urban area as well as to Kraków, which
ness in Poland and the Panattoni devel-
tion being increased and in new custom-
makes hiring highly qualified workers
opment will allow it to expand its activi-
ers in Europe being won over.
significantly easier.
ties in one location. The building is to be
Among the activities undertaken
completed in January 2022, but already
to prepare for the operations of the Cor-
at the end of this year, the fit-out of a
naglia Poland factory, Panattoni dug out
modern and highly specialised produc-
a large area that went down 7 metres
tion line will begin.
to prepare the foundations for the ten-
To meet the scale of European
ants’ metal presses. It is also to support
motoring. Bielsko-Biała is an area that
the company in transporting and fit-
continues to develop with several new
ting a piece of production equipment
investments. The automotive indus-
that weighs over 100 tons, which is to
try, due to its numerous developments,
arrive at the Polish factory from Italy. To
is one of the driving forces behind this
gain the maximum effect from the press-
and Panattoni is backing its growth in
ings, Cornalgia Poland is to make use of
the region. Currently, the developer is
advanced equipment. The new line will
constructing a BTS production centre
be able to produce parts from both alu-
with an area of 32,200 sqm as part of
minium and steel.
Panattoni Park Bielsko-Biała IV for the
Panattoni Park Bielsko-Biała IV,
Cornaglia Group – a leading European
where the Cornaglia BTS factory is being
Focus on Business | November–December 2021
41
INVESTMENTS
New POINT on the business map of Gdańsk-Wrzeszcz Text | Marcin Uske
The construction of the Punkt (Point) office building has begun in Wrzeszcz. This is a new and – after Officyna – another investment conducted by Torus in this part of the city. A cosy building, with nearly 13,000 square metres of leasable area on offer, will perfectly integrate with the surrounding urban tissue abundant in various commercial, service, and residential functions.
– The pandemic has changed a lot on
be selected. Furthermore, in cooperation
other things, to energy efficiency or low
the office market and put many invest-
with local artists, a graffiti gallery is to
consumption of potable water, reducing
ments on hold, but I believe in a relatively
be set up in order to fill the staircases of
maintenance costs, as well as to the use
quick recovery. In the short term, we are
the building, constituting an attractive
of human-friendly building materials.
probably not likely to observe spectacu-
alternative to using the elevators.
It will also stand as a certified Object
lar increases, but as soon as the situation
without barriers (‘Obiekt bez barier’)
allows business to release the brakes, it
BUILDING ‘BY TORUS’
adapted to the free movement of people
may quickly turn out that well-located
Punkt is a cosy office building with six
with disabilities. It will also accommo-
and high-quality office space proves to be
overground storeys (the ground floor will
date a room that will cater to the needs
a scarce commodity in the Tricity – says
house commercial premises), and one
of parents and their small children.
Sławomir Gajewski, president of Torus.
underground storey, with a total leasa-
Punkt will be erected in the high
ble area of 12,781 square metres (GLA).
standard of Torus, which the company
WRZESZCZ IN FASHION
The building will be certified in the LEED
is constantly developing through techno-
Wrzeszcz, the second centre of Gdańsk,
v4 system. Thus, it will meet the highest
logical innovations, among others – with
as the inhabitants say about it for a good
environmental standards related, among
one of them being the recently modified
reason, is a remarkably interesting, diverse, and buzzing district. The extensive offer within culture, entertainment, gastronomy, commerce, and accommodation, attracts like a magnet, and resonates not only with young people. With a gem in the form of Wajdeloty Street, restored several years ago, with a deve loping residential package, another sti mulus to increase the district’s potential is found in modern office buildings, perfectly integrated into the urban fabric, with Punkt to be another one of them. In a small, glazed building with interiors designed in a ‘light and free’ style, one will find unique space for work and business development. The investment will fit into the atmosphere of a revi ving, fashionable district. An attractive development plan of the square next to the building is in the making – as part of a competition for architectural studios, with the concept of creating an appea ling, artistic utility and leisure space to
42
Focus on Business | November–December 2021
system of air handling units, thanks to
another point of the central business dis-
The design of the building was
which the possibility of spreading va
trict that has been shaping up for many
carried out by APA Wojciechowski Trój
rious types of pathogens such as bacte-
years between the districts of Wrzeszcz
miasto. The scheduled completion date
ria or viruses has been virtually elimi-
and Oliwa, along the main thoroughfare
of the investment is the second quarter
nated. It will also be distinguished by:
of the Tricity.
of 2023.
the 3-metre height of office rooms, tilt windows, individual temperature control system, building application with a number of practical functions (facilitating access to the building, among others), and full infrastructure for cyclists (with parking lots, changing rooms, shower facilities). A terrace has been designed on the fourth floor, which will serve as a place of relaxation and rest for employees. There are 283 parking spots planned in the investment, including 83 of underground spaces, which is an exceptionally high rate, especially with reference to such a central and attractive location.
EVERYTHING NEARBY, EVERYTHING WITHIN REACH The building is ideally located – right next door to popular shopping malls (Bałtycka and Metropolia), and is well-linked – nearby the Commuter Train Railway Station/Pomeranian Metropolitan Railway Gdańsk Wrzeszcz, close to numerous bus and tram stops. Getting to the centre of Gdańsk Główny takes only a few minu tes from this location, while in a quarter of an hour you can reach Sopot or the Lech Walesa airport. – The Punkt office building makes up the best communication hub in the Tri city, with direct access to numerous means of public transportation. In combination with various service facilities located nearby, it constitutes an exceptionally attractive offer for office location, and I am convinced that the market will recognize it in no time – says Marcin Piątkowski, Torus leasing and marketing director. Punkt is being erected in the vici nity of numerous service facilities, restaurants of various magnitude, signature coffeehouses, culture and entertainment hubs, gyms, parks, antique shops, alongside small craftsman workshops, such as shoemaker’s or watchmaker’s, which are becoming a rare sight these days. A cosy office building in such a multifunctional environment will make a great place for work. It will introduce a business func-
Author Marcin Uske | PR manager, Torus
tion, and supplement the offer of this part of the city. It will also constitute
Focus on Business | November–December 2021
43
INVESTMENTS
How to prepare your workplace for a return to the office? 6 things you should reconsider! Since March 2020 we have learned that the COVID-19 is not very predictable. Yet, we can design the workplaces in a way that limits the spread of various infectious viral outbreaks. What’s essential in adjusting offices and maintaining the right balance between health and safety, comfort, sustainability, and privacy rights for office users?
when they come back to work. How to design an office where people can work during a pandemic? Here are the recommended solutions for fit-outs that meet pandemic guidelines:
1. AN INCREASED AMOUNT OF FOCUS ROOMS A vital motivator to work in the office is now a quiet workplace, allowing people to concentrate. Working in an enclosed, comfortable space increases productivity. Turn an open space into several focus rooms with different functions. Allow for standing or seated work as well as rest.
2. AMENITIES IN SPACES ENABLING COLLABORATION According to a Skanska study, people still prefer going to the office. However, in the post-pandemic era, offices will have to offer more than before – they should be better, more comfortable and exciting than what we have at home. Differ-
44
We are wiser after over a year of the pan-
The future office will not be just some loca-
ent types of work spaces, such as creative
demic. In the face of this new reality,
tion that the employees have to go to every
work rooms or remote forms of collabo-
Skanska has taken steps to outline a way
day, but a place where they want to be.
ration, will improve safety and freedom
of readjusting the working environment
It will facilitate socializing, sharing expe-
of choice in how to work. For effective
for employees who will return to offices.
riences, and finding the balance between
relaxation, create team meeting spaces
– Our efforts were directed at indi-
personal and working life – says Adam
and in-building services, such as coffee
cating how to create a working envi-
Targowski, Environmental Director at
shops, games rooms, or pilates classes.
ronment, which will encourage people
Skanska’s commercial development busi-
to work in offices and at the same time
ness unit in CEE.
3. USE OF MEETING ROOMS DURING THE PANDEMIC
maintain the company culture. Together
Skanska has developed the “Care for
with our partners, we have tried to rede-
Life Office Concept” to adapt to the cur-
Meeting room capacity should be reduced
fine the future of workplaces and adapt
rent situation. It was designed with
during the pandemic. Sensors that col-
the concept to help respond to their needs.
the focus on making employees feel safe
lect occupancy data make it possible
Focus on Business | November–December 2021
to control the number of participants.
during the day. Thorough disinfection of
CEE. The developer collaborated with
Provide more flexibility in the office
the workspace is a priority that should be
designers, an epidemiologist, an exte-
space. When holding large meetings
performed every day.
rior designer, and an architectural stu-
is not possible in a room, rearrange
Creating user-orientated work-
dio ARUP to provide the clients with
places is a challenge for every business.
the best-suited workplace solutions.
Skanska shares good practices by provid-
It includes consulting services for ten-
4. PROPTECH SOLUTIONS HELP TO OPTIMIZE SPACE OCCUPANCY
ing tenants with professional advisory
ants and implementing safety protocols
services in office safety. Consequently,
and solutions to mitigate the transmis-
Computer simulations increasingly drive
the developer actively responds to
sion of COVID-19 and/or any other poten-
tenants to optimize space usage based
the client’s current needs or even helps
tially infectious diseases in the future.
on statistical probabilities. Sensors, heat
adjust existing and future fit-outs to new
It consists of 4 areas: air quality, touch-
maps, and traffic monitoring are areas
safety requirements.
free solutions, social distancing, meas-
the open space.
of proptech that are already supporting
ures, and building management.
tenants in their management decisions. Observe, analyze and schedule traffic in your office.
5. DESK WIDTH WIDER THAN 1.6 METERS The socially distanced office has reshaped the office furniture. It’s called the Six Feet Office. It is a way of transforming existing
According to a Skanska study, people still prefer going to the office. However, in the post-pandemic era, offices will have to offer more than before – they should be better, more comfortable and exciting than what we have at home.
offices into places where the six-feet distance rule is obeyed (6ft = 1.83 meters). wide. This will ensure comfort and make
WHAT IS SKANSKA’S “CARE FOR LIFE OFFICE CONCEPT”?
now becoming a return-to-the-office exer-
it easier to maintain the necessary social
There’s no healthy workplace without
cise and learning new ways of the mixed
distance. Arrange rows of desks 2 meters
prioritizing employees’ health itself.
form of working both in the office and at
apart to keep walkways safe.
Both physical and mental. After detailed
home. It demands setting up new rules for
research, cooperation with experts,
the offices, but also a specific adaptation
6. SUSPENSION OF DESK-SHARING
and inspired by our previous actions,
of our workplaces as business needs con-
Desk-sharing is a common solution in
Skanska keeps creating easy spaces to
tinuity. The safety and wellbeing of our
flexible offices. However, it should be
work in.
employees, customers, partners, and com-
Provide desks that are at least 1.6 meters
– The global remote-working test is
carefully reviewed, as the workspace
The “Care for Life Office Concept”
munities are Skanska’s top priority and
should be assigned to only one employee
was developed for Skanska buildings in
goes hand in hand with one of our core values – Care for Life. An office has three important roles to play: integrating, culture-making, and supporting team building. We have created the new offer called Care for Life Office Concept so offices can still fulfill their purpose in the new normal – said Katarzyna Zawodna-Bijoch, President and CEO of Skanska commercial development unit in CEE.
Author
Focus on Business | November–December 2021
45
INVESTMENTS
From airfield to R&D: Kaunas is building the Baltics’ most modern innovation park Text | Tadas Stankevičius
Illustrations | MASH studio
The R&D outsourcing industry is poised to grow at an increasing pace, reaching the size of more than USD 650 billion by 2025. At the same time, companies are moving from business process outsourcing to knowledge process outsourcing in such industries as automotive, consumer electronics, aerospace, and telecommunications, creating a demand for top-level spaces for innovation development.
46
Kaunas, the fourth largest city in the Bal-
AN URBAN INNOVATION HUB
tics, could soon become a regional R&D
Located in Aleksotas – a borough that's
testing, and office spaces, the planned
outsourcing centre, fueling the growth of
a stone's throw away from downtown
facilities include open-plan workspaces,
Industry 4.0 in the region. Once an avia-
Kaunas – the future Aleksotas Innova-
a multipurpose amphitheatre, a kinder-
tion testing field, a 30 ha area neighbour-
tion Park (AIP) will offer turn-key faci
garten, and spaces for exhibitions and
ing the city centre is being converted into
lities for cutting-edge product devel-
community events. The park’s infrastruc-
a compact and green industrial innova-
opment. The city is already known for
ture will receive a total of EUR 15 million
tion valley. Soon ready to welcome com-
attracting greenfield investment in its
in public funding, with more than a half
panies carrying out pioneering R&D
Free Economic Zone, but this project will
already invested in roads and under-
activities, the compound is officially aim-
be aimed at R&D functions that require
ground communications.
ing to create 1,000 high-skilled jobs while
ready-to-use facilities.
Besides state-of-the art laboratory,
The AIP will dovetail nicely with
attracting no less €90 million in private
The park’s central location promi
the government’s target to elevate Lithu-
investment. In reality, both numbers are
ses not only great convenience for inno-
ania in the world of Life Sciences. This
likely to be exceeded. What should com-
vative companies, but also easy access
industry is responsible for 2% of
panies coming here expect?
to the city’s scientific and social capital.
the country’s GDP, which is about 6 times
Focus on Business | November–December 2021
more than the EU average. But Lithuania
capita, and much of the country’s scien
AIP is envisioned to become a prime
is aiming even higher, with an ambi-
tific capacity is concentrated in Kaunas.
example of sustainable architecture and
tious plan for upping this number to 5%
For instance, Kaunas Technology Uni-
design. Developing the park, an emphasis
by 2030.
versity (KTU) is the largest technical
will be made on using renewable sources
university in the Baltics, and produces
and creating the best conditions for com-
A CENTURY’S WORTH OF INNOVATION
high-quality STEM graduates that are
panies working on green innovations.
The close connection to the surroun
the key component to R&D success.
According to the recently published feasi-
ding community and environment is
Innovative companies investing
bility study, simple spatial planning rules
not the only element that sets the Alek-
in AIP will have prime access to the aca-
can help create a more humane street pro-
sotas project apart. Formerly home to
demic world and top-level talent. Bran
file, while the vision of the park explored
military base and aircraft factory, Alek-
ches of at least 3 Lithuanian universities
has both maximum flexibility for potential
sotas has been a site of innovation since
are in the plans, along with more than
investors, and the individuality of the ter-
the early 20th century. And while it’s been
140 jobs for full-time researchers.
ritory, in mind.
some time since the last plane was constructed here, the park’s developers are excited to see the creative spirit come back to the area. Currently, a former helicopter repair hangar is being converted into 10,000 m 2 of modern lab space. Also, the territory of the park borders a 19th-century artillery warehouse complex
The AIP will dovetail nicely with the government’s target to elevate Lithuania in the world of Life Sciences. This industry is responsible for 2% of the country’s GDP, which is about 6 times more than the EU average.
of the Kaunas Fortress. Abounding with greenery and popular with locals, the area will get a facelift with outdoor
MEETING THE HIGHEST SUSTAINABILITY STANDARDS
a major role in accelerating sustainable
HIGH-QUALITY SPECIALISTS ON TAP
The Aleksotas park’s innovation-inspi
industrial development and tech innova-
Consistently ranked as Lithuania’s best
ring environment will fulfill the highest
tion in Lithuania and the CEE region. By
student city, Kaunas’ lively atmosphere
sustainability requirements, from envi-
2022–2023, the park will be ready to wel-
derives from the thousands of young peo-
ronmentally-friendly buildings to using
come the first innovators to take advan-
ple who are seeking higher education at
electric micro mobility (like e-scooters)
tage of excellent infrastructure, top-quality
its seven research universities and uni-
devices to move around the territory.
talent, and collaborative opportunities.
sports courts and space for art exhibits.
The Aleksotas park is set to play
versities of applied sciences. The availability of young, highly-skilled specialists along with the city’s exceptional connec-
Author
tivity has already attracted many innovative companies, from HELLA and Continental to OAG and NKT. Lithuania has one of the world’s
Tadas Stankevičius Director, Kaunas IN
highest ratios of science graduates per
Focus on Business | November–December 2021
47
INVESTMENTS
Meet new Egypt – a service delivery hub for global companies Text | Yara El Ashram
The world today is becoming a global village with companies investing in different nations to remain afloat and competitive. Consequently, demand for offshoring IT services has risen dramatically in an effort to explore the ripe opportunities (financial attractiveness or skilled labor) that many offshoring destinations promise to offer.
Nevertheless, mitigating operational
as a result of Egypt’s ability to offer busi-
European offshore centers. Furthermore,
risk in today’s dynamic and disruptive
ness leaders the opportunity to expand
digital transformation initiatives among
world has become more and more chal-
their global footprint and offer high-value
government entities and private enter-
lenging for businesses striving to achieve
services without weighing down budgets.
prises has propelled Egyptians to learn
global presence, agility & responsiveness.
and acquire new technological skills to
In the light of the pandemic, natural
RESILIENCE & AGILITY
increase their IT competence. Today, such
disasters, unstable economies and politi
With its recent performance in The Eco
tech talents contribute to the global suc-
cal turbulence taking place, businesses
nomist’s Normalcy Index, Egypt was
cess of multinational companies such as
are looking to put their eggs in different
ranked 4th among the top 10 countries
Ericsson, Vodafone and Dell Technologies
baskets as a way to strengthen their busi-
showing resilience during COVID-19
by providing their customers worldwide
ness’s resilience.
pandemic in March 2020, sector compa-
with innovative tech solutions powered
nies were able to successfully migrate
by AI, Analytics, IoT & Big Data.
According to Ernst & Young (EY) findings, 80% of the working population speaks English & other European languages vs. 20-65% peer Eastern European offshore centers.
50-80% of their workforce to WFH within
– The quality of the human capital in
two weeks only without services disrup-
this country is pretty much second to none
tion. In addition, owing to the country’s
and as a leader of a large organization, we
political stability and absence of natural
desperately want to attract that talent into
disasters, the socio-economic risk fac-
our business – says Gary Adey, Vodafone
tors for Egypt have significantly become
Shared Services’ Group Director. Voda-
non-existent over the past few years, with
fone Shared Services has continued to
the government showing ultimate com-
grow in Egypt reaching 8000+ employ-
mitment to its 2030 national agenda and
ees serving Vodafone Group worldwide
the United Nations Sustainable Develop-
with edge-cutting solutions & services
ment Goals (SDGs). This has contributed
powered by emerging technologies such
With the increased pressure firms
to a welcoming environment with for-
as AI, IoT, Analytics etc.
are facing in relation to managing opera
eign investments growing significantly
tional risks, expanding their business and
into the country. According to IMF, Egypt
providing high-value services, more are
could see foreign direct investment jump
looking to achieve the delicate equili
this year as much as 60% this fiscal year
brium for reducing cost while driving
compared to last year.
innovation. With a spotlight shining on
48
destinations that can equally provide
TALENT
cost-effective & innovative models, busi-
With its young, dynamic & multi-lingual
ness leaders can now breathe a sigh
talents reaching 550K graduates annually,
of relief.
Egypt offers the largest pool of calibers in
Egypt, famously known for its an-
the Arab speaking world and second lar
cient history and rich diverse culture,
gest in EMEA region. According to Ernst &
continues to grow as a service delivery
Young (EY) findings, 80% of the working
hub for global companies in Europe,
population speaks English & other Euro-
North America and Asia. This has come
pean languages vs. 20-65% peer Eastern
In 2020, Ericsson’s new AI & Analytics Hub in Egypt achieved a key milestone by shipping its first Cognitive Software to be used by Ericsson customers worldwide to design and optimize networks. Focus on Business | November–December 2021
Taking advantage of a rich multi
In 2009, Dell Technologies Center
worldwide to design and optimize net-
lingual pool of talents well versed in
of Excellence was established with
works. – Egypt has been heavily prioriti
20+ languages, multinational Webhelp
an expert network of resources offering
zing digital transformation by setting
entered Egypt. As put by Phillipe Brou-
technical support and consulting services
ambitious goals through Egypt Vision
tin, Webhelp’s General Manager of Africa
while working on research and product
2030. To achieve the targets of Vision 2030,
Development and Alaa El Khishen, CEO at
innovation for the group. Today, the COE
the country has further created the ICT
Webhelp – You don’t need to hire ex-pats
provides world-class technologies and
2030 strategy and the Digital Egypt initia-
and import them because the talent pool is,
innovations powered by AI, RPA, IoT,
tive with objectives of developing ICT infra-
rich and mature enough to develop an in
Analytics and Big Data to serve markets
structure; fostering digital inclusion and
credible CX team domestically. The level of
across the Middle East, Africa, Europe,
encouraging innovation to aid the nation’s
expertise and qualifications we see from
US, and Asia in 14+ languages helping
transformation into a knowledge-based
middle, senior, and junior management
customers accelerate their digital trans-
economy – Eva Andrén, Ericsson Vice
teams are impressive.
formation and IT processes.
President and Head of Managed Services.
Interestingly, this unique talent comes with a competitive advantage. As per EY, cost arbitrage for Egyptian talents are up to 60% vis-à-vis other leading regional offshoring hubs in Eastern Europe & South Africa.
IT & INNOVATION Home to 500 Fortune companies with the likes of Amazon, Microsoft, IBM, Uber as well as tech-powered startups like
Egypt continues to grow as a service delivery hub for global companies in Europe, North America and Asia. This has come as a result of Egypt’s ability to offer business leaders the opportunity to expand their global footprint and offer high-value services without weighing down budgets.
Instabug, Vezeeta & Swvl, Egypt is leading the innovation scene in MENA region
In 2020, Ericsson’s new AI & Analy
Valeo Internal Automotive Soft-
attracting business leaders on the hunt
tics Hub in Egypt achieved a key mile-
ware Center employs over 2000 engi-
for innovations and tech-powered solu-
stone by shipping its first Cognitive Soft-
neers developing cutting-edge R&D soft-
tions to today’s global challenges.
ware to be used by Ericsson customers
ware solutions and intuitive driving
Focus on Business | November–December 2021
49
INVESTMENTS
technologies for automotive companies
reside inside the universities with exter-
globally. – Offshore centers’ competitive
nal access to support students as well as
advantage is usually related to cost effi-
start-ups.
ciency. In Valeo Egypt, we have achieved
To empower young talents and
the extra miles, not only as a cost-oriented
promote digital skills, MCIT and its affi
center, but also as an innovation hub –
liate, ITIDA (IT Industry Development
Motaz Agamawi, Head of Research and
Agency), launched several governmen-
Innovation at Valeo Egypt.
tal initiatives such as Egypt Future Work
Egyptian-grown startup Instabug, now helps global clients like PayPal,
is Digital (FWD) and Digital Egypt Buil ders Initiatives (DEBI).
eBay, Samsung, Phillips, and Shopify col-
Launched in May 2020, Egypt Fu
lect real-time contextual insights as well
ture Work is Digital initiative avails fully
as enhance user experience quality for
funded online training in Data Analytics,
mobile apps reaching more than 25 thou-
Web Development, and Digital Market-
sand other companies worldwide.
ing to 100,000 youths through Udac ity e-learning platform. To date, 52,000 gra
INFRASTRUCTURE & GOVERNMENT INITIATIVES
duated with more than 10,600 active free-
In line with its 2030 Vision and Digital
other leading platforms.
lancers on Freelancer.com, Upwork, and
Transformation, the Egyptian Govern-
Digital Egypt Builders Initiative
ment has invested $2bn in internet infra-
launched by MCIT in September 2020,
structure upgrades which has aided in
seeks to empower the next generation
supporting the surge in demand for ICT
of engineering and computer science
services for remote work, digital pay-
graduates preparing qualified leaders
ments and e-commerce platforms dur-
to work in the entities responsible for
ing the pandemic. To further acceler-
transforming Egypt into a first-class
ate the transformation of Egypt into
digital state. Moreover, in June 2020,
a regional digital hub, Ministry of Com-
MCIT signed 4 MoUs with Dell Techno
munication & Information Technology
logies, Vodafone, Kaspersky, and Hua-
(MCIT) focuses mainly on promoting and
wei to develop technology skills incl.
developing: Digital Transformation, Digi-
AI, Cybersecurity, data science, and
tal Skills & Jobs, Digital Innovation, Digi-
cloud computing.
In line with its 2030 Vision and Digital Transformation, the Egyptian Government has invested $2bn in internet infrastructure upgrades which has aided in supporting the surge in demand for ICT services for remote work, digital payments and e-commerce platforms during the pandemic.
tal Infrastructure and Legislative & Regu
CONCLUSION
latory Framework. To boost its position as a provider
Key success factors of overseas expan-
to world-class ICT & outsourcing services,
sions will always be attributed to regio
the Egyptian government has undertaken
nal location, competent talents, unique
several nation-wide projects to promote
& innovative products/services and
technological innovation, empowerment
cost-competitiveness. Business leaders
of young talents, creation and growth
looking to grow their global footprint
of new IT & tech-enabled local compa-
and provide client-centric solutions &
nies. It has established science and tech-
services will find that Egypt as a desti-
nology parks across the country, a new
nation offers high-tier capabilities such
Applied Innovation Center to boost R&D,
as business continuity, digitally skilled
and innovation clusters. Furthermore,
multilingual workforce, high-value ser-
MCIT is investing EGP 600 million in
vices as well as a rapidly evolving busi-
Creativa Innovation Hubs, where hubs
ness & IT environment.
Author Yara El Ashram
Senior International Marketing Specialist, Information Technology Industry Development Agency (ITIDA) ymedhat@itida.gov.eg
50
Focus on Business | November–December 2021
OFFICE ON POINT
GDAŃSK WRZESZCZ
2 000 m2 of modern and comfortable office space Downtown location - surrounded by numerous coffee houses, restaurants, shops, and services Climate of burgeoning Wrzeszcz Perfect communication hub Within 5-minute walk to SKM, PKM, PKP Gdańsk Wrzeszcz station 15-minute car drive away from the airport High parking coefficient 1 spot for 40m2 NLA Certification in LEEDv4
WWW.TORUS.PL
Facility without Barriers
INVESTMENTS WINNER OF 2021
OUTSOURCING STARS
Business as a community Text | Aleksandra Moszyńska
The attractiveness of Pomerania as a place for business is defined not only by the tax or legal system, but also by its strong communities. No business operates in a vacuum, which is why interactions with the environment and creating added value through cooperation, collaboration and partnerships is so important.
This communality was and is a key fea-
of pandemic and the last year has shown
from the HR specialists perspective, and
ture of Pomerania, from the merchant
that an building an engaged online com-
cooperation with renowned law compa-
guilds and the Hanseatic League to Soli-
munity is not as difficult, given the right
nies, such as Baker McKenzie, DLA Piper,
darity. No wonder that it became a distin- motivations. Awareness of the common
Miller Canfield, PCS Paruch Chruściel
guishing feature and competitive advan-
need to be part of the community moti-
Schiffter | Littler Global, Bird & Bird or
tage of the region in the global arena.
vated us to efficiently move all our regu- Tedy & Partners guarantees the highest
The threat of an economic crisis caused by
lar networking events online while reta
the pandemic has highlighted the impor
ining nearly all the networking opportu-
tance of building business communities.
nities offered by offline events. – Awareness has led us to quickly
have resulted in a significant increase
BUILDING COMMUNITIES IN THE AGE OF PANDEMIC
move our focus from standard face-to-
in interest in legal aspects of employer-
-face visits, conferences, summits and fairs
-employee relations. The meetings answer
"Community is what we do together" –
that have been cancelled or postponed, to
the most current questions and issues of
wrote sociologist David Brain. A commu-
remote meetings with our partners and
the companies and are highly appreciated
nity does not form itself, but needs care-
creating online communities. We hosted
by the participants. As a result, the series
ful nurturing and curation. For many
regular networking meetings, where we
conducted online is attended by a huge
years the mission and the main task of
learned about challenges, provided active
number of representatives of corpora-
Invest in Pomerania has been to create
support and assistance. Our wisdom and
tions from various Polish cities.
the right conditions and give the local
strength comes from the community of
As part of our efforts to attract
business communities a platform to net-
professionals and organizations – and
world-class talent to the region, we laun
work and integrate.
this will never change, regardless of what
ched Live more. Pomerania in 2018 with
quality of content. New working conditions, inclu ding remote and hybrid work models,
the aim of sharing the best of the region
Jobs@Pomerania, the first of its kind, market-drive, profile-led recruitment platform, showcasing the most wanted profiles on the market. The platform aimed at everyone currently not living or working in the region is a great way to attract world-class talent to the region.
in terms of living, working and studying with the rest of the world. Adding to Live more. Pomerania is Jobs@Pomerania, the first of its kind, market-drive, profile-led recruitment platform, showcasing the most wanted profiles on the market. The platform aimed at everyone currently not living or working in the region is a great way
52
An excellent example of this are
form it takes – says Marcin Grzegory –
to attract world-class talent to the region.
the quarterly meetings with business ser-
Deputy Director at Invest in Pomerania,
This platform is available for free or our
vices providers operating in our region.
in the state of the Business Services Sec-
partners, the top employers in the region
During the meetings we talk with rep-
tor in the Tricity – 2021.
and is currently being used by more than
resentatives of the companies about
Particularly worth mentioning is
both current situation in the local eco
the series of meetings that we are organi
100 companies. We support networking and ex-
nomy and global trends, we share our
sing since 2019 – "Law with the cup of cof-
change of experience through regular
insights, discuss case studies and good
fee". The meetings are hosted by us and
industry meetings, meetups and confe
practice and plan for future collabora-
different law firms, both from Pomera-
rences. We are the initiator of cooperation
tions. This principle of cooperation with
nia and outside the region. These meet-
in innovative and fast-growing sectors.
businesses has also worked well in times
ings raise the most important legal issues
An example of this is the Aviation Hub,
Focus on Business | November–December 2021
a regional cluster of companies related to the aviation industry, and AI Pome rania aimed at supporting the potential of the Tricity in the artificial intelligence industry. According to the latest Digital Poland report, since 2015, the number of companies operating in the AI sector in the Tricity has increased rapidly, and Gdańsk has become a promising location in the country when it comes to the potential of the artificial intelligence market.
FOREIGNERS AS A COMMUNITY Diversity and openness are part of the DNA of Pomerania and we at Invest in Pome rania do a lot of work on integrating, localising and assimilating foreigners. One of our great initiatives is Come2Pomrania, a complementary program
The webinar series called #New2
to the national Poland. Business Harbour
Tricity is aimed at individuals and com-
program. Initially aimed at Belarusians,
panies looking to relocate to Pomerania.
the program now covers Armenia, Geor-
The webinars talk about important first
gia, Moldova, Russia and Ukraine too.
steps like applying for PESEL and NIP or
The initiative has attracted many Bela-
filing taxes, etc.
rusians looking for security and free-
Talking about the success of
dom for their families and businesses and
the #New2Tricity program, Jagodzińska-
we have successfully embedded 6 start-
Warzych continues: During each meeting,
ups and companies and are talking to
we observe a great commitment on the part
many more.
of foreigners. They willingly ask ques-
– Tricity is a hospitable and tole
tions to experts, looking for answers to
rant place and we want all new inhabi
their problems. More and more people
tants of the region to feel welcome here.
are also joining us every time. We can
We are well aware that moving to a new
see that our initiative was necessary, and
place is not easy. Dealing with all the legal
this is extremely pleasing and motivating
and administrative regulations can cre-
us to continue our work. We hope that
ate problems, especially when it is addi-
#New2Tricty will become a recognizable
tionally accompanied by a language and
initiative among foreigners and a kind of
cultural barrier. Hence, our idea to orga
guide to organising life "from the begin-
nize a series of meetings with foreigners,
ning" in Tricity.
during which invited experts will clarify
After the economic slowdown of
problematic issues related to relocation
2020, we see 2021 as a time of optimism
to Poland – says investors spokesperson
and dynamic development of the BSS
Anna Jagodzińska-Warzych from Invest
sector in Tricity. Looking into the future,
in Pomerania.
Invest in Pomerania activates its com-
Come2Pomerania program, initially aimed at Belarusians, now covers Armenia, Georgia, Moldova, Russia and Ukraine too. Pomerania has successfully embedded 6 startups and companies and are talking to many more.
munity-building activities to meet the requirements of the new reality.
Author | More information Aleksandra Moszyńska | Associate - BSS Section Phone: +48 500 351 639, e-mail: aleksandra.moszynska@investinpomerania.pl Invest in Pomerania Grunwaldzka 472 D Av, Olivia Business Centre – Olivia Six, 80-309 Gdańsk Phone: +48 58 32 33 256, e-mail: office@investinpomerania.pl www.investinpomerania.pl
Focus on Business | November–December 2021
53
INVESTMENTS
It was not a lost year – the BSS sector in Bydgoszcz is still on the path of dynamic growth How did the time of the pandemic affect the implementation of investment projects on the Bydgoszcz BSS market? What attracts new investments from the BPO/SSC sector to Bydgoszcz and what support from the City can the investor count on? We are discussing these and other topics in an interview with Edyta Wiwatowska – the President of the Management Board of the Bydgoszcz Regional Development Agency (BARR).
Focus on Business: We are approach-
face-to-face, we have been sharing
modern office infrastructure, com-
ing the end of another year marked
insights and experiences from the Byd
petent human resources and good
by the pandemic, the economic effects
goszcz real estate market and modern
work-life balance. Which new inves-
of the “corona crisis” and further
business services.
tors have shown interest in the City’s
changes in the field of business organi
We also hosted another online
sation. What was that time like from
meeting as part of “Bydgoszcz BPO/SSC
For ten years, our City has been
the perspective of BARR operations on
RoundTable”, attended by local tech-
successively building its position as one
the BPO/SSC market in Bydgoszcz?
nology, financial and customer service
of the leading locations for the business
Edyta Wiwatowska, Bydgoszcz
companies. The partner of the event was
services sector. This year, Bydgoszcz,
Regional Development Agency: Effi-
Baker McKenzie law firm, whose repre-
once again, was among the most dynami-
cient introduction of changes, new work
sentative discussed key issues regarding
cally developing cities in Poland, accord-
organisation, or providing online ser-
the currently developed legal solutions
ing to the European Business Services
vices has become everyday reality. These
in the field of remote work. The parti
Association. The presence of our City on
trends, accompanying us for the second
cipants of the meeting had the oppor-
the so-called short list of nominees in
year in a row, also included the activi-
tunity to consult issues important for
the CEE Business Services Awards 2021
ties of the Bydgoszcz Regional Develop-
their operations and share news on
competition, in the Most “Dynamically
ment Agency. Despite the pandemic, we
the development of the Bydgoszcz mar-
Developing” City – Poland category,
have actively supported investors and
ket of modern business services. These
local entrepreneurship, and promoted
are valuable, substantive talks, which is
the economic potential of Bydgoszcz and
why we plan to continue these type of
the region. Since last spring, almost all
meetings in the future.
BARR activity in the field of communi-
Entrepreneurs and those planning
cation with investors and economic pro-
to start a business could use the online
motion of Bydgoszcz has been moved to
support offer, including free webinars,
virtual space. Despite the difficulties
video-consultations, or the possibility of
related to epidemic restrictions, repre-
posting job offers on our website as part
sentatives of our agency were the initia
of the #JestPraca campaign. Remote ser-
tors or participants of many industry vid-
vice for investors has been improved by
eoconferences and chats with investors.
the use of a modern, online database of
We have fully used these communication
investment offers from Bydgoszcz and
opportunities to promote the investment
the entire Bydgoszcz Metropolis associa-
potential of Bydgoszcz among mana
tion, available at www.invest.barr.pl.
gers of Polish and foreign corporations.
54
offer recently?
Since last spring, almost all BARR activity in the field of communication with investors and economic promotion of Bydgoszcz has been moved to virtual space. emphasizes the importance of Bydgoszcz for building the modern business
We have also participated in numerous
The BPO/SSC sector in Bydgoszcz con-
services sector in Poland. The constant
online meetings and discussion panels,
tinues to grow intensively, and the City
development of existing investors in
and from September this year, already
offers friendly conditions, such as
combination with successful new entries
Focus on Business | November–December 2021
allows Bydgoszcz to compete boldly for
accounting. This is confirmed by, among
office building that meets the highest
even the most advanced projects, and
others, the latest investment of the Ciech
market standards, where data security,
our specialisation in the IT industry con-
Group. The investor decided to centralise
user comfort, and ecology are the most
firms the reliability of this location and
the support functions within the new
important aspects, and a perfect location
allows for further expansion of the sec-
Ciech Services company, which will act
in the centre is a great convenience for
tor, despite the pandemic.
as a shared services centre and provide
the employees.
The Bydgoszcz offer attracted, among others, a new investor from the IT industry – BORG5. The company deals with the design, implementation and migration of telecommunications networks essential for rail safety, mainly on the British market. In recent months it has located its competence centre in one of the most modern office buildings in Bydgoszcz, Immobile K3, located in the very centre of the City. The Bydgoszcz
The constant development of existing investors in combination with successful new entries allows Bydgoszcz to compete boldly for even the most advanced projects, and our specialisation in the IT industry confirms the reliability of this location and allows for further expansion of the sector, despite the pandemic.
location was chosen, among others, because of the availability of highly qualified staff, as well as a highly developed
selected services from Bydgoszcz, such
Chillispaces.com – one of the lead-
telecommunications sector, and the tech-
as accounting and financial services.
ers in flex office spaces in Poland – has
nical profile of the local universities.
This is another company of the Ciech
decided to invest in Bydgoszcz as well.
In addition to the IT specialisa-
Group, whose office is located in the City
This year, the operator has made flexi-
tion dominating in the BPO/SSC sector
– the first was Ciech Pianki, which is one
ble offices available in a designer space
in Bydgoszcz, F&A services are develo
of the leading domestic producers of PUR
of 1,500 sq m, located in the new Prelu
ping more and more dynamically in
polyurethane foams and high-class FFP2
dium office building, in the city centre.
the City, which is additionally sup-
and FFP3 protective masks. At the begin-
The company chose Bydgoszcz due to
ported by the fact that the largest num-
ning of June 2021, Ciech Services opened
its high business potential and low mar-
ber of students and graduates in Bydgo-
its office in the Arkada Business Park
ket saturation with serviced offices, see-
szcz can be attributed to finance and
building. It is a technologically advanced
ing here also a further perspective for
Focus on Business | November–December 2021
55
INVESTMENTS
expanding its business. The offer from
bring benefits in the form of further
solutions carried out by the Nokia Tech-
Chillispaces.com is a significant enrich-
branches of companies from Poland and
nology Center in Bydgoszcz, the deve
ment to the office offer in Bydgoszcz.
abroad opened in Bydgoszcz.
lopment of an autonomous traffic sys-
We are glad that it was in our City and
tem by the Bydgoszcz branch of Global
in our offices that Chillispaces.com saw
The strongest side of the Bydgoszcz
Logic or electric vehicle charging sta-
the potential to develop its operations in
sector of modern business services
tions manufactured by Kolejowe Zakłady
Poland. The solutions that bring the crea-
is definitely the IT industry. What is
Łączności. More and more companies
tion of a modern, comfortable and attrac-
the prospect of its further develop-
from the IT industry, including those
tive flex office space in the city centre
ment in the City?
of domestic origin, win international
provide an excellent alternative when
The prospect of further develop-
choosing a place of business for both new
ment of the IT industry in Bydgoszcz
awards for the highest level of products
investors considering this location, as well
is currently related to, among others,
Atos has been also intensively
as entrepreneurs already present in our
the dynamic growth of the e-commerce
developing its activity in Bydgoszcz for
City or start-ups.
market, development of 5G technology,
years. It has become the largest entity
and services provided.
from the BSS sector on the local market, and in 2019 it moved its headquarters
The IT industry in Bydgoszcz currently has seen many interesting, challenging and international projects, and recent years have been the time of intensive growth and building a local specialisation proved by international successes. This is our specialty in Bydgoszcz, which is undoubtedly a unique element of the City’s investment offer and has great potential for further growth.
here. Specialists from Bydgoszcz carry out strategic projects for global clients and participate in work on such presti gious projects as, for example, IT services for the Olympic Games or the office of the Prime Minister of Belgium. The company is dynamically developing research and development activities. Atos Poland R&D, established last year, received in September this year the official status of the Research and Development Centre from the Ministry of Development
In addition, during the pandemic,
cloud tools, industry 4.0, smart city
when the world has adapted to changes
solutions, automation, or the possibi-
and Technology. The IT industry in Bydgoszcz cur-
and has dynamically moved towards new
lity of cooperation with various sec-
rently has seen many interesting, chal-
forms of communication and remote or
tors and industries. The newest solu-
lenging and international projects, and
hybrid work, Bydgoszcz is increasingly
tions provided by IT companies present
recent years have been the time of
attracting companies traditionally con-
in the City are eagerly used, for exam-
intensive growth and building a local
centrated in the largest agglomerations.
ple, by the strong manufacturing sec-
specialisation proved by international
The idea of “work from anywhere” is
tor, which has a rich tradition here.
successes. This is our specialty in Bydgo-
now being adapted by the City to the con-
Such sustainable development, based
szcz, which is undoubtedly a unique ele-
cept of “work from Bydgoszcz”, offering
on the synergy of competences, is often
ment of the City’s investment offer and
corporations resources of a highly quali-
the reason why international entities
has great potential for further growth.
fied and motivated pool of Bydgoszcz
decide to conduct key business opera-
It is also a magnet for qualified specia
talents. This also influences the dyna- tions in Bydgoszcz.
lists from various IT areas, who can suc-
mics of the growth of Bydgoszcz. Our City
Companies located in Bydgoszcz
cessfully develop their careers here, and
aims to become even more recognisable
develop their activities based on innova-
at the same time – using the friendly
among corporations that do not have
tive technologies, invest in the develop-
space to live and the advantages of
their branches here. Many of our resi-
ment of their R&D departments, develop
a city with a “boutique” atmosphere –
dents continuously provide services
innovative solutions, and offer attractive
in the spirit of work-life balance realise
to focal points in larger cities, thereby
jobs in the implementation of global pro-
their passions and aspirations.
building confidence in local opportuni-
jects. Such activities include, for exam-
ties. We hope that in the long run it will
ple, advanced work on 5G network
Thank you for interview.
More information Bydgoszcz Regional Development Agency 4C Unii Lubelskiej Street, 85-059 Bydgoszcz Phone: +48 52 585 88 23, e-mail: barr@barr.pl www.barr.pl
56
Focus on Business | November–December 2021
INVESTMENTS
Elbląg's port activities Interview with Arkadiusz Zgliński, Director of Spółka Zarząd Portu Morskiego Elbląg.
Focus on Business: Mr. Director, Elbląg
a sea port. The process of reconstruction
maritime state, gaining wide access to
is an inland town, but for years it has
and economic activation of maritime
the sea from Szczecin, through Gdynia
been associated with access to the Bal-
cities, including Elbląg was supported
and Gdańsk, to Elbląg. In 1946, an attempt
tic Sea via the Elbląg Bay. When was
by Eugeniusz Kwiatkowski. On his ini-
was made to change the decision regard-
the port in Elbląg established and what
tiative, in March 1946, an organisa-
ing the port, the Association of Polish
were its original assumptions?
tional meeting of the Economic Associa
Ports considered its reconstruction, and
Arkadiusz Zgliński, Director of
tion of the Maritime Cities was held at
in April there was serious discussion
Spółka Zarząd Portu Morskiego Elbląg:
the headquarters of the Government Dele-
about building a canal across the Vistula
The maritime traditions of Elblag date
gation for Maritime Affairs in Gdańsk, at
Spit to connect the port with the sea, but
back to its oldest history, and if we con-
which the Act of the Organisational Com-
these plans were quickly abandoned.
sider the Prussian emporium Truso to
mittee was signed. This document empha-
The seaport in Elbląg was for-
be its predecessor, it even predates it.
sised that Poland was becoming a truly
mally established in 1947. The Minister
From the very beginning of its existence dated to 1237, Elbląg was a market town. For the first 70 years Elbląg was the only seaport and the most important centre of town-styled life of the young Teutonic country. It was one of the most important ports for the most influential Hanseatic Kontore in Novgrod. Situ ated on the Elblag River, the Old Town port was located 10 km from the river’s estuary to the Vistula Lagoon. The port’s first roadstead was also located here. In the 20-year period between the World Wars almost 100 merchant ships were built in Elbląg shipyards. After the First World War the port significantly declined. Then, after a few years, first inland shipping, then maritime shipping began to revive. Between 1933 and 1937 as many as 1605 ships arrived in the port, which clearly indicated a revival, but not on the scale compared to big Baltic ports. The biggest turnover in the port took place in 1936. Coal, coke, iron, fodder, building materials, fertilizers were exported through the port, while grain, flour, tobacco and machine elements were imported. In 1945 Elbląg returned to Poland. As a result of many circumstances, the town, despite attempts just after the war and in the following years, could not return to its former role as
58
Focus on Business | November–December 2021
of Shipping, A. Rapacki, by decree of the 9th
the Vistula Spit was reintroduced. How-
The only serious attempt to revive
of December, 1947 on the establishment
ever, the decision of the head of the Trans-
the Elbląg port during the communist
of maritime offices and harbour master’s
portation Department of the Chief Com-
era was the establishment of the Council
offices, established the following: "§ 4. As
mittee of the Polish United Workers'
of Port Users in the mid-1960s. The town
a part of maritime offices, the harbour
Party closed the matter. Meanwhile, in
councillors initiated the formation of this
master’s offices are being established in:
various places on the Elbląg River 40–50
body with a view not only to maritime
Gdańsk, Gdynia, Szczecin with Świno
thousand tons of cargo were trans-
transport, but also to the development
ujście, Elbląg, Hel, Władysławowo, Łeba,
shipped annually.
of inland shipping.
Ustka, Darłowo, and Kołobrzeg (...)”. Five
In the period of communist Polish
years later, in 1952, the Minister of Ship-
Peoples Republic, the attitude of the mari
How has the function of the port of
ping, M. Popieł, by his decree of the 16th
time administration played decisive role.
Elbląg changed over the last few
of February, 1952 on the establishment of
Although the Vistula Lagoon was econo
decades?
the territorial border of the seaport on
mically unused, the Maritime Office in
The port of Elbląg is a typical river
the Vistula Lagoon in Elbląg, established
Gdynia carried out a number of modern-
and sea port of local character. Therefore,
the territorial border of this port. In 1949,
ization works in the administered ports in
it handles inland passenger and cargo
the project to build a canal through
Krynica Morska, Frombork and Tolkmicko.
shipping, yachts and other sport boats, also inland and sea vessels, short-range
The port of Elbląg is a typical river and sea port of local character. Therefore, it handles inland passenger and cargo shipping, yachts and other sport boats, also inland and sea vessels, short-range sea shipping, possibly including ferries.
Focus on Business | November–December 2021
sea shipping, possibly including ferries. Inland cargo shipping on domestic routes is currently operated between Elbląg and the ports of the Tri-City. Also passenger shipping is carried out on the Vistula Lagoon, but mainly outside Elbląg. After 2006 trans-shipments and cargo trading in the Elbląg
59
INVESTMENTS
port practically disappeared due to
the Russian Federation used instead
As a member of the EU, Poland
the banning free navigation on the Rus-
of the sanctions imposed by the EU rele
is a very important point of contact
sian part of the lagoon decided unilate
vant economic tools in the form of pro-
between the Union and the former Eas
rally by the Russian government. It was
hibitive customs duties and the neces-
tern Bloc countries. The lack of access
not until 2010, after the agreement
sity of building materials to be certified
to the open sea on the Polish side
signed by the governments of Poland
by Russian institutions. As a result of such
of the Vistula Lagoon makes this water
and Russia in 2009, that the activities
measures, the volume of trans-shipments
body the only one of its kind in Europe,
of the Elbląg port were reactivated.
dropped from 358 thousand tonnes in
which means that the coastal municipa
Afterwards, trans-shipment and tourist
2014 to around 100 thousand tonnes per
lities cannot fully use its development
traffic reopened to the eastern markets.
year by 2020.
potential in the social and economic terms provided by the Baltic Europe.
In the Elbląg port there are marinas and tourist harbours with complete infrastructure. After the canal is built, sailing directions could be ports in Tri-City, Scandinavia and other western Europe ports, as well as to ports in the Kaliningrad Region, if the relationship with Russia sufficiently improve.
The construction of the canal, which is part of the waterway between the Elbląg seaport – the Vistula Lagoon – the Bay of Gdańsk, determines not only the proper use of the newly built reloading terminal in the Elbląg port, but also the development of municipa lities located on the western and southern sides of the Vistula Lagoon. In addition, this canal will allow the opening
60
The volume of trans-shipments grew year
The construction of a waterway through
of the Vistula Lagoon for the European
by year until the annexation of Crimea
the Vistula Spit has been widely dis-
Union member states.
by the Russian Federation when the geo- cussed for several years. What benefits
The fundamental results to be achie-
-political conflict arose. As a result, after
will the canal bring to Elbląg and what
ved due to the construction of the Ship-
2016, trans-shipments at the Elbląg
infrastructural changes in the port will
ping Canal through the Vistula Spit in
port started to decline again. Moreover,
it entail?
clude: a direct connection of the Vistula
Focus on Business | November–December 2021
Lagoon to the sea within the Polish bor-
a storage and trans-shipment terminal,
shipping to ports located on the Lagoon,
ders, making Elbląg Sea Port available
a passenger terminal with an interna-
inland shipping along the Żuławy Loop
for sea vessels, reaching at least 3.5 mil-
tional customs clearance point, moderni
and the Elbląg Canal route via slipways
lion tonnes of annual trans-shipping
sation and extension of the Elbląg Sea
that are unique in the world.
vol ume in the Elbląg Sea Port, i.e. at
Port infrastructure (within the Old Town
least 3 million tonnes more than without
area), the Żuławy Loop, modernisation
Finally, let us return to the port area
the construction of the canal, shorten-
of the hangar for sailors at the Yacht Club
itself. Do you currently have any land
ing of the sea routes between Elbląg and
at Radomska Street.
available for tenants to use and, if so, what is it and what is it for?
Tri-City, Elbląg – ports of Western Europe and Elbląg – ports of the eastern Baltic,
Business is one thing and passenger
Of course, both the company and
making the Vistula Lagoon and the mari-
traffic is another. What are the cur-
the city have land resources dedicated
nas located on it available for yachts
rent and future plans with regard to
to port development, construction of new
from the sea. Moreover, the possibil-
passenger service and the directions
terminals, storage yards or warehouses.
ity of sailing a tourist ship from the Vis-
of cruises from the port of Elbląg?
Already this year, we have leased an area
tula Lagoon to the sea will make tourist
As mentioned above, the Elbląg
of over 0.5 hectare adjacent to the cur-
stay at the Lagoon more attractive, tour-
port has a passenger and ferry terminal
rent trans-shipment terminal, intended
ist attractions in the area of the Vistula
with an international passenger and car
for storage and warehousing of goods.
Lagoon (Elbląg, Frombork) for coastal
customs clearance point, which meets all
In addition, we have acquired a new
tourist ships from the sea will become
customs and border clearance require-
over 150-metre long quay with access
available and the time of tourist cruises
ments. Moreover, the terminal has a 198-
to a railway siding, which is currently
from Tri-City to Elbląg, Frombork and
meter long mooring wharf and a ro-ro
being modernised by a new business
Krynica Morska will shorten. Finally,
ramp for ferry boats. Another important
operator. Further on, advanced nego-
the expansion of commercial cooperation
area adapted for mooring passenger ves-
tiations are being held with the Mayor
with ports of the Kaliningrad Region will
sels as well as yachts and motor boats is
of Elbląg on the sale or lease of a 5 ha
be possible.
the modernised mooring wharf located
area adjacent to the Elbląg River to
in the centre of the Old Town.
a prospect investor. Other land reserves
The Shipping Canal through Vistula Spit designed and built in this way will become an important connection within the international waterway system, connecting the Baltic Sea with the sea port in Elbląg and other ports on the Vistula Lagoon. Looking from a business perspective, it is important to have port-related logistics. Please share the most important technical data related to the port
Both the company and the city have land resources dedicated to port development, construction of new terminals, storage yards or warehouses. Already this year, we have leased an area of over 0.5 hectare adjacent to the current trans-shipment terminal, intended for storage and warehousing of goods.
facilities. Elbląg, constantly thinking of future
Additionally, in the Elbląg port
include plots of over 20 ha located in
open access to the Baltic Sea, thanks to
there are marinas and tourist har-
the north-eastern part of the town. Also
the favourable attitude of local autho
bours with complete infrastructure.
land located directly by the river is dedi-
ri ties, has made a number of invest-
After the canal is built, sailing directions
cated for activities that require and sup-
ments in infrastructure and access to
could be ports in Tri-City, Scandinavia
port water transport.
the port. The total investment expendi-
and other western Europe ports, as well
tures exceeded PLN 100 million. The most
as to ports in the Kaliningrad Region, if
important investments included: con-
the relationship with Russia sufficiently
struction of the European Union Route,
improve. Still, as much important will be
Thank you for the interview.
More information Promotion, Culture and Tourism Department, Promotion and Entrepreneurship Unit | City Hall of Elbląg Stary Rynek 25 Street, Ratusz Staromiejski, IV floor, room 400, 82-300 Elbląg Phone: +48 55 239 32 90, 55 239 33 17 e-mail: invest@umelblag.pl www.inwestycje.elblag.eu
Focus on Business | November–December 2021
61
INVESTMENTS
Kielce – from idea to business. Projects for the development of entrepreneurship Over the last year, Kielce obtained funding for the implementation of several projects aimed at the development of innovative companies, transforming business ideas into startups or supporting young people on the labor market. These are initiatives aimed at attracting new companies, talented people, but also large business and international startups to the city.
POLAND PRIZE POWERED BY KIELCE TECHNOLOGY PARK
to the greatest extent to the develop-
through a comprehensive incubation
ment of Industry 4.0. It is about such
program, thanks to which entrepreneurs
The project involves recruiting 60 foreign
specializations as Industrial Internet
can transform their idea into a product
startups from countries such as Ukraine,
of Things, Artificial Intelligence and
/ service.
Belarus, the Czech Republic, Slovakia and
related industries.
Croatia. After the preliminary evaluation, this year, 36 of the most promising
The project will be implemented until the end of October 2023.
companies will be selected to work for
The recruitment to the Startup Platform may be attended by an origi nator / team of originators who have an innovative idea at least nationwide in the following industries: aviation, auto-
soft-landing, the originators will have
STARTUP PLATFORMS START IN PODKARPACKIE – ŚWIĘTOKRZYSKI REGION
to set up companies in Poland, prepare
The main goal of the project is to support
the creation of a capital company based
an initial cost estimate and development
the development of startup innovation
on the submitted innovative idea, and
the Świętokrzyskie companies. – In the first stage, the so-called
motive, construction, IT / ICT. The condition for participation in the project is
plan, and establish relationships with technology recipients, i.e. the mentioned entrepreneurs, to learn about their needs. They will receive support for these tasks in the amount of up to PLN 50,000. Lawyers, business mentors and mentors will help in the implementation of the above, who will guide them step by step through the most important stages – says Justyna Lichosik, director of the KTP. If the ideas prove to be satisfactory for the companies, letters of intent will be signed, which will give startups the green light to further develop solutions and their test implementations. They will receive another pool of money for this – up to PLN 250.000. In the first place, however, the socalled scouts will focus on acquiring startups from outside Poland with the most interesting innovative solutions. They will reach dozens of the most promi sing foreign markets in the world with their offer. Particular attention will be paid to solutions that will contribute
62
Focus on Business | November–December 2021
has. In order to decide on their protec-
Infrastructure of the Kielce Technology Park.
tion, they must be identified and their role in the enterprise defined. The next step should be to choose the security method. This is where a patent attorney will help companies. Recruitment of companies to the program is conducted by the Patent Office. After the enterprise qualifies for the program, the office directs it to the operator from the voivodeship in which it is registered.
BUSINESS ACADEMY FOR YOUNG PEOPLE then registering it in one of the voivode-
and activities recommended to be per-
The main goal of the project is to mitigate
ships of Eastern Poland: Lubelskie, Pod-
formed, in order to refine the idea, cre-
the effects of the COVID-19 pandemic by
karpackie, Podlasie, Świętokrzyskie or
ate a business model and MVP.
supporting young people (aged 18-29)
Warmińsko-Mazurskie.
After the incubation period and
who are unemployed and lost their jobs
Application for the Startup Plat-
a positive recommendation of the plat-
after March 1, 2020 in setting up and run-
forms project takes place after logging
form, the company may apply for a sub-
ning a business.
into the LSI1420 system available at:
sidy from the Polish Agency for Enter-
The project entitled "The Business
https://lsi1420.parp.gov.pl/.
prise Development in the amount of up
Academy for Young People" is imple-
to PLN 1 million.
mented by the Integration and Devel-
The idea undergoes an initial formal and content-related evaluation,
opment Association in partnership with
and the final one, made by the Expert
INTELLECTUAL PROPERTY IN YOUR COMPANY
Panel. The main criteria for evaluating
A project under which the Kielce Tech-
The project is co-financed by the Eu-
an idea by the Expert Panel are: innova-
nology Park provides services in the field
ropean Union under the European Social
tion of the concept, competitive advan-
of intellectual property protection. This
Fund. Support provided by the European
tages, business potential, qualifications of
is another type of support addressed to
Social Fund. Implementation period:
the team that is to develop the product.
entrepreneurs, especially those taking
01/01/2021 – 30/06/2022.
made by the Qualification Committee,
In order to proceed to the final
their first steps in business.
the Municipality of Kielce / Kielce Technology Park.
30 people aged 18 to 29 will receive
evaluation stage, a positive result from
The new type of support is provided
motivational support aimed at substan-
the initial evaluation must be obtained.
thanks to co-financing from European
tive and mental preparation for self-
For originators qualified for the incu-
funds applied for by the Patent Office of
-employment. After passing a training
bation process, industry experts will be
the Republic of Poland. The so-called ser-
cycle and a positive assessment, they
required to prepare recommendations
vice operators in each of the provinces.
will be able to apply for a development
on the subject and type of specialist ser-
One of such operators is KPT. Entre-
grant in the amount of PLN 23,000, and
vices that will enable the creation of
preneurs from the Świętokrzyskie and
then the bridging support – an average
an MVP (Minimum Viable Product) and
Mazowieckie regions can benefit from
of PLN 2,000 per month for a period of
its introduction to the market.
the help of the Park.
6 months.
Incubation will last on average
KPT provides the service together
People residing or studying in
6 months: from a minimum of 3 to
with a patent attorney who advises
the Świętokrzyskie Voivodeship, impor-
a maximum of 8 months.
companies on how to protect intellec-
tantly, not registered in the records of
The incubation manager, together
tual property rights and how to safely
labor offices and those who lost employ-
with the startup, taking into account
use them in business transactions.
ment after March 1, 2020 as a result of
the recommendations of the Expert
The support in question is to first make
the pandemic, could apply for the project.
Panel, will prepare a detailed incubation
the interested entrepreneur aware of
program with a description of the work
what intellectual property resources he
Project website: www.biznes.sir.com.pl.
More information Investor Assistance Centre | Kielce City Hall Strycharska 6 Street, 25-659 Kielce Phone: +48 41 36 76 571, 41 36 76 557, e-mail: coi@um.kielce.pl www.invest.kielce.pl/en, www.mapa.invest.kielce.pl/en
Focus on Business | November–December 2021
63
INVESTMENTS
Katowice – the best game to play! The new image of Katowice is nowadays composed of so many attributes, far from the stereotypes formed throughout decades, that the city is now setting an example for other agglomerations as a model of successful economic and social transformation. The best proof of that is the fact that Katowice has been chosen to host the World Urban Forum, which will be held under the aegis of UN-Habitat – the UN agency for urbanization and urban settlements in 2022 under the slogan "Changing our cities for a better future".
related to e-sports and gaming, but
plans to expand its team by another
of important international events, we usu- also telecommunications corporations,
300 people to the total number of 1,000
ally mention events of great social and
FMCG or banks that want to be close to
employees by the end of 2021. Addition-
economic importance, such as the Euro-
fans of virtual games and offer products
ally, Katowice is also a home of such
pean Economic Congress, the 13th edi-
tailored to their expectations by partici-
companies like Anshar Studios S.A, Code
tion of which was held in September this
pation in fair as exhibitors.
Horizon Sp. z o.o., Crazy Goat Games,
If we talk today about Katowice as a city
year. Among special guests, in the con-
The fact that Katowice is undoub
text of organizing the next year's World
tedly one of the most important e-sports
Dev Hero.es, Incuvo, Jujubee S.A., etc. The development of these creative
Urban Forum in Katowice, the event was
and gaming centers in Poland would not
industries fits perfectly with the stra
visited by the Executive Director of UN- be possible without its potential to host
tegic vision of the development of Kato-
-Habitat – Maimunah Mohd Sharif.
major international events that is ena-
wice city till 2030, where among the four
But not only politics, economy and
bled by the two adjacent venues located
priorities referred to as the "4i concept"
social issues focus the public attention,
in the city center: the International
(intelligence, innovation, integration,
because culture, sport and other media
Congress Centre in Katowice as well
internationalisation), it is innovation,
events also strongly shape Katowice's
as “Spodek” events hall, which cele-
aiming to shape the structure of the city
modern image.
brates its 50th birthday this year.
in such a way that it becomes a strong
Katowice is a young city, and a large part of its community is made up of students – almost 54 thousand in Katowice alone, 93 thousand in entire GZM Metro polis, and we must add to this number also pupils of almost 40 secondary and post-secondary schools. E-sports in computer games, is now a true passion of a great number of young people and attracts crowds of enthusiasts from all over the world to the finals of the Intel Extreme Masters tournaments in a fa mous “Spodek” events hall in Katowice.
One of the most spectacular development projects of Katowice is the New Technology District – Katowice Gaming and Technology Hub. It is to be a Megaproject, a unique place on the map of Katowice, bringing together entrepreneurs from the gaming and e-sports industries, as well as the creative sector and related technology branches.
The scale of this event is clearly eviden
64
ced by the fact that in the last pre-pan-
Creative industry branches such
center for the creation and implementa-
demic year, 2019, it gathered 174 thou-
as e-sports and gaming are clearly pre-
tion of technological, cultural and social
sand spectators, and through online
sent in Katowice's economic landscape
innovations, that is one of the founda-
media the struggle of the competitors
not only in the context of the annual Intel
tions for building the future of Katowice.
was watched by 230 million people!
Extreme Masters, as the city is home to
One of the most spectacular deve
The scale and importance of Intel
companies such as ESL Poland, a world
lopment projects of Katowice is the New
Extreme Masters is also influenced
leader in e-sports and related innova-
Technology District – Katowice Gaming
by the fact that IEM is now not only
tions, or Keywords Studios, providing
and Technology Hub. It is to be a Mega-
the tournament itself, but also – a trade
international services to developers and
project, a unique place on the map of Kato
fair in which companies directly
publishers of computer games, which
wice, bringing together entrepreneurs
Focus on Business | November–December 2021
Intel Extreme Masters Championship Finals. Photo: Katowice City Hall.
from the gaming and e-sports industries,
The key to the success of the New
as well as the creative sector and related
Technology District will be the accu-
technology branches.
mulation in one place of companies
The plan is to create a Hub on the site
from the gaming and e-sports indus-
of the decommissioned "Wieczorek"
tries, as well as related technology
coal mine, around two historic mining
companies whose development and
shafts of the "Wieczorek" mine – Pułaski
cooperation will be stimulated by the City
shaft and Poniatowski shaft and in
of Katowice. Attracting large gaming
the vicinity of the exemplarily revita
companies, around which the whole
lised historic Nikiszowiec district. Accor
business ecosystem will be created, is
ding to the plans, an expanded com-
expected to be an important develop-
plex of the Katowice Gaming and Tech-
ment factor. It is assumed that the revi-
nology Hub is to be built in the area of
talization and transformation of the his-
the Pułaski shaft, while the area around
torical mine into a modern space which
the Poniatowski shaft is to be made avai
meets the requirements of entrepreneurs
lable for everyone as a recreational space
from the gaming industry in the broa
enabling to pursue individual passions
dest sense of these words will be a major
and interests.
impulse for the development of the dis-
Attracting large gaming companies, around which the whole business ecosystem will be created, is expected to be an important development factor.
trict, the city and the entire region.
More information Investors Assistance Department | City Hall of Katowice www.invest.katowice.eu
Focus on Business | November–December 2021
65
INVESTMENTS
Rule of thumb is that difference in remuneration for similar positions can reach between ten and twenty percent. Certain projects may benefit from considering a scenario whereby employing people from Łódź in their home city, instead of recruiting for the Warsaw branches, may yield the best results.
66
Focus on Business | November–December 2021
Duopolis, or the expansion of Warsaw-based BSS companies to Łódź CBRE and the City of Łódź Office held a business conference in Warsaw which addressed recruitment challenges faced by the Modern Business Services companies on the Warsaw labor market – and pitched the idea of expansion to the city of Łódź.
In their presentation City of Łódź Office
investments, the evolution of the global
as well as enable safe, long-term devel-
emphasized that modern-day Łódź re
market (incl. supply chain or the com-
opment. Benefits center around both
presents an economic ecosystem com-
petitiveness of companies operating in
the quality and costs of running a busi-
plementary to that present in Warsaw,
Poland), as well as the economic deve
ness (labor, real estate) but also the cost
while offering conditions and business
lopment of Poland – all contribute to
and quality of life, which are becoming
climate typical for a regional city. Rule of
a growth in the demand for develop-
increasingly appealing and help attract
thumb is that difference in remuneration
ment planning, business process relo-
employees. In the case of Łódź, its infra-
for similar positions can reach between
cation, and the expansion of activi-
structural, location, and human capital
ten and twenty percent. Certain projects
ties to new markets, including those in
advantages make it a top business expan-
may benefit from considering a sce-
regional cities.
sion and growth destination for foreign
nario whereby employing people from
The above sets out the current mar-
Łódź in their home city, instead of recru
ket situation – and the growing signifi-
companies and, over the next few years,
iting for the Warsaw branches, may yield
cance of Łódź in the business services
Adam Brzostowski, Director of
the best results.
industry will be one of its outcomes. Posi-
the Economic Development and Interna
also those from Warsaw and Kraków.
Good transport links between
tive dynamics of new investments inflow
tional Cooperation Office at the City of
the two cities are another significant
over the past few months as well as new
Łódź Office: Organizing individual con-
factor. These will only get better as fur-
entrants announcing their arrival in Łódź
sultations and workshops for companies
ther developments are scheduled, in con-
across the coming quarters further rein-
planning their business processes expan-
nection with the government's plans to
force the city’s status. In total, 2022 may
sion is one of the elements of the Duo
build the Solidarity Transport Hub. Rail-
bring around 10 new BSS investments.
polis project. The substantive value of
way infrastructure will be the project’s
Jan Banasikowski, Associate Direc-
the project lies in the opportunity to ana-
building block over the coming years
tor at CBRE Advisory & Transaction Ser-
lyze the directions and benefits of planned
and will cut the travel time between
vices: Whenever we engage in talks with
activities in an interdisciplinary way, uti-
Łódź and Warsaw to mere 40 minutes.
foreign investors as well as large organi
lizing the experience and knowledge of
The Łódź office hub, akin to many office
zations planning to grow their operations
a group of market experts in the areas
real estate in Warsaw, is very well con-
in new locations across Poland, we like
of HR (Grafton), real estate (CBRE), and
nected to the train station.
to point their business expansion appe-
investor support (City of Łódź Office).
Business expansion – the growth
tite towards directions and solutions that
Please reach out to us if you would like
of the BSS sector, the inflow of foreign
generate specific and meaningful savings
to learn more.
More information Business Development and International Relations Bureau Piotrkowska 104a Street, 90-926 Lodz Phone: +48 42 638 59 39, Fax: +48 42 638 59 40, e-mail: boi@uml.lodz.pl www.lodz.pl, Linkedin: Invest in Lodz
Focus on Business | November–December 2021
67
INVESTMENTS
A Great Time For The Real Estate Market In Poznań The office real estate market in Poznań has already exceeded 600,000 square meters. In addition to the office market, the logistics and warehouse industry is also developing very well in Poznań.
MODERN OFFICE SPACE In September, we had an opportunity to
of 5 buildings with a total usable area
celebrate an 5th anniversary of Rockwool,
of 100,000 sq. m and create great con- ing, free electric scooters, fourteen high-
facilitating communication in the build-
which opened its new office. Where?
ditions for work. It is also a space open to
speed elevators and a modern relax
In the Nowy Rynek complex, which is
new residents, neighbours and visitors.
zone. The first tenant of Andersia Silver
becoming the headquarters of the most
In the vicinity of the Nowy Rynek
is the Finnish IT Security company F-Se-
important players on the Poznań market.
complex, the construction of the tallest
cure, which will occupy the top 3 floors
Allegro, Żabka, Franklin Templeton and
office building in Poznań, Andersia Silver,
with a total area of 3,500 sq. m.
Arvato have their offices here. Nowy Rynek
has already started. The awaited sky-
A new, very attractive office building
is located in the very heart of Poznań
scraper will be part of the so-called
on the map of Poznań is also the Giant
(in the vicinity of the main railway sta-
Poznań Manhattan – the set of buildings
Office at Głogowska street. The advantage
tion, MTP Poznań International Fair and
at pl. General W. Anders. Andersia Silver's
of this building is its modern, functional
Stary Browar) and will ultimately consist
tenants will be able to use an application
archit ecture, but also its convenient
Nowy Rynek building. Source: Skanska.
68
Focus on Business | November–December 2021
location. Giant Office is well connected
– Berlin and Warsaw. It is a convenient
to the city centre. A two-minute walk
location for companies distributing goods
is enough to get to the tram stop, from
to the markets of Western Europe. In ad
which you can reach the very centre of
dition, the city has an airport of interna-
Poznań in 15 minutes. The building is also
tional importance Poznań-Ławica, from
located close to the road Warsaw-Ber-
which you can fly to four continents – to
lin, so it is an interesting proposition for
the most important cities in Europe, but
many different industries.
also to Asia, Africa and America. Poznań is also an important academic and cul-
In the vicinity of the Nowy Rynek complex, the construction of the tallest office building in Poznań, Andersia Silver, has already started. The awaited skyscraper will be part of the so-called Poznań Manhattan – the set of buildings at pl. General W. Anders.
tural centre of Western Poland. In the Poznań agglomeration, two large Panattoni logistics investments with a total area of almost 70,000 sq. m are currently underway. The CLIP company is also expanding its transhipment termi-
New investment in the city
Name of the investor: Merkeleon P Sp. z o.o. (SOFTSWISS GROUP) Country of origin: Belarus Sector: IT Number of workplaces: 48 Occupied space in m2: 250 Location in the city: Maraton Business Link
nal. Without slowing down, the construction of another two warehouse parks is planned: 7R CITY PARK Poznań and Hillwood Konin.
ACTIVATION OF NEW INVESTMENT AREAS
SOFTSWISS, an international IT brand that offers certified software solutions for iGaming,
The housing market is developing dyna-
is entering the Polish market. Following its
mically in Poznań. More and more new
success on many other markets – European,
players are entering the real estate market. Last year, the MTP Poznań International Fair sold over 5 ha of its area between
Asian and even African – the company wants to take advantage of its rich experience by inviting Polish programmers to cooperate. The Polish branch of SOFTSWISS, Merkelon P Sp. z o.o., is
After many years of tenders,
Matejki, Grunwaldzka and Ułańska
the area of the Railway Rolling Stock
streets to the Belgian developers Revive
Repair Company (ZNTK Poznań), which
and BPI Real Estate. At the junction of
SOFTSWISS was established in 2009. Just
is part of the Wolne Tory territory, was
two districts: Grunwald and Łazarz, there
four years later, it became the first company
sold this year. It is located between
are former military barracks, which, on
in the world to implement an online casino
the districts of Łazarz and Wilda and in
the developers' initiative, have under-
the future it may become an important
gone "recycling of the place". Ultimately,
business and cultural district of the city.
a new multifunctional district will be
The concept of the development of this
built here, and now, instead of fencing
space was prepared by the Municipal
the area off while awaiting the start of
Urban Studio and sets up both multi-
construction, it has been opened to every-
-family residential and service functions.
one. This is how the Barracks of Cul-
A modern downtown district with great
ture (Koszary Kultury) project, which
potential for the office real estate market
offers residents an attractive space to
is to be built here.
spend their free time, physical activity and nature activities, was created. It is
based in Poznań.
service technology with a bitcoin payment system. Currently, the brand holds international licences allowing it to implement the developed software in virtual casinos offering entertainment with thousands of games. The latest product offered by SOFTSWISS is a special platform for sports betting. As company representatives point out, process speed is part of their corporate culture. The company is constantly exploring new markets, working with their regulators and government agencies to suggest legal solutions
THE WAREHOUSE MARKET IS GROWING
the first such initiative in Poznań and is
During the pandemic, the demand for
proof of the positive changes taking place
warehouse space has increased signifi-
in the real estate world. Now developers
The company currently employs over
cantly (in Poznań at a record-breaking
are striving to create an attractive space
700 people worldwide and has partnerships
level of + 31% y/y). According to CBRE
for residents, which perfectly comple-
with over 300 international entities in its
data, the level of the warehouse mar-
ments and blends with the atmosphere
ket in the Poznań agglomeration is
of the district.
2,323,500 sq. m. In the first quarter of
The City of Poznań promotes inte
2021, 111,300 sq. m of modern logistics
resting properties with mixed residential
space was delivered for use, and another
and service functions, as well as indus-
537,800 sq. m are under construction.
trial and service ones. Among the invest-
As indicated in the report, the main
ment areas planned for sale this year or
advantage of the Poznań market is its
in the distant future, it is worth pay-
favourable location by the A2 motor-
ing attention to attractive investment
way, connecting two European capitals
fields at the Rataje roundabout, real
Focus on Business | November–December 2021
to make the iGaming sector run efficiently.
business portfolio.
Ivan Montik Founder of SOFTSWISS GROUP
69
INVESTMENTS
Concept of ZNTK land development. Authors: Miejska Pracownia Urbanistyczna.
estate in the heart of the newly emerg-
-Ławica Airport, including at Kajki Street.
ing district at Unii Lubelskiej street,
On the other hand, between the junc-
the area at the intersection of Het-
tions of the A2 Poznań-Komorniki and
mańska and Górecka streets, as well
Poznań-Luboń motorways, the property
as over 185,000 sq. m of commercial
is located in the area of Mieleszyńska
space in the area of Franowo and Fol-
street. However, these are only some of
warczna streets. Plots with an area of
the investment areas currently promoted
over 50,000 sq. m have great potential
by the City. The list of planned invest-
at Bałtycka Street, where various types
ment areas is available on the website
of development may be built: service,
poznan.pl/inwestycje.
production, storage or warehouse.
This year, two large international
Municipal areas intended for multi�
events for the real estate sector – the MIPIM
-family housing or service buildings
fair in Cannes and Expo Real fair in
in the very centre or in the vicinity of
Munich took place. Representatives of
it are located, among others, at Wenec-
the City of Poznań participated in both.
jańska and Warszawska streets. Seve
It was another opportunity to promote
ral fields with a residential and service
investment potential of Poznań as an at
function are located near the Poznań-
tractive place to run business.
This year, two large international events for the real estate sector – the MIPIM fair in Cannes and Expo Real fair in Munich took place. Representatives of the City of Poznań participated in both.
More information Investor Relations Department | City of Poznań Za Bramką 1 Street, 61-842 Poznan Phone: +48 61 878 54 28, e-mail: inwestor@um.poznan.pl www.poznan.pl/invest
70
Focus on Business | November–December 2021
INVESTMENTS
Professional Częstochowa Text | Anna Tymoshenko
Translation | Magdalena Wytrzymała
In Częstochowa, the Better Job Now Program has been operating since 2017, which is a response to the needs of residents and entrepreneurs – it operates in a two-vector way: on the one hand, the local government tries to influence business owners to apply high standards of employment, increase remuneration for work and activities in the field of corporate social responsibility. On the other hand, it tries to adjust the education of staff to the needs reported by entrepreneurs (e.g. subsequent editions of projects) and to allow employees to retrain and improve their competences.
72
Among the many components of this
The situation on the labour mar-
their future employees and try to influ-
program, the new approach of the local
ket in Częstochowa is good, the unem-
ence the profiling of their qualifications.
government to the issue of industry and
ployment rate is 3.5% (as of April 2019)
The cooperation of entrepreneurs with
technical schools deserves special atten-
and has dropped below the average
schools, both at the secondary and ter-
tion. As part of the "Zawodowa Często-
in the Śląskie Voivodeship. Entrepre-
tiary level, is the only chance to educate
chowa" project, the Development Depart-
neurs from the Northern Subregion of
qualified staff, following the real needs
ment and the Investor Assistance Center,
the Śląskie Voivodeship are aware of
of the local labour market. The task of
which has also been the Center for Bet-
the necessity and importance of invest-
the local government is to create a plat-
ter Workplaces for two years, joined
ments in the development of human
form for understanding between these
the efforts to promote them. It is here
resources. Activities in the field of staff
interdependent areas – education
that they know best which specialists
education cannot only take place inside
and business.
will be needed on the labour market in
the company, entrepreneurs already at
The changes that started in 1999
the near future.
the level of secondary schools look for
were designed to improve our education
Focus on Business | November–December 2021
system, adapting it to the needs of the labour market. With time, however, it turned out that they were not well prepared, and the dual education system in vocational education functions rather as a theory. Long-term marginalization of the importance of vocational schools and treating them as relics of the infamous
Innovation necessary on the job market is the glass technology technique. Due to the rapid development of two large companies in the industry in Częstochowa – Stölzle and GUARDIAN Glass – this direction gives young people a guarantee of stable employment and the possibility of development in global concerns.
past, has adversely affected the image of this branch of education and is one
The demand for young, proper
of the reasons for the workforce deficit
ly educated employees was shown in
• Vocational School Complex No. 9 (book-
at present.
the first edition of the project: "Profes-
Władysław Stanisław Reymont School
binder, printer, fitter electronics);
For years, Częstochowa has been
sional Cooperation", in which the idea
of the Fashion and Advertising Industry:
introducing changes in technical educa-
of reaching entrepreneurs directly with
• Technical School No. 7 (fashion indus-
tion and creating a new image of voca-
the internship offer of schools turned out
try technician, advertising organization
tional education among young people
to be the key to success. Initially, the pro-
technician, digital graphic process tech-
and parents. Subsequent editions of
ject assumed that over a thousand stu-
nician, textile technician, hairdressing
the project "Młodzi Kreatywni" as part
dents would take part in paid intern-
of the Program for Supporting Entre-
ships with fifty entrepreneurs. How-
preneurship and Creating New Jobs in
ever, the number of willing employ-
Częstochowa for 2013-2018, in addition
ers increased more than threefold and
Stefan Żeromski Team of Technical and
to shaping entrepreneurial attitudes
exceeded one hundred and fifty. Fur-
General Schools:
among young people, showed young
ther editions of the projects are cur-
• Technical School No. 6 (hotel technician,
people the benefits of choosing the right
rently underway.
profession. The right choice of a trade crucial for the development of a young person's professional career. The total
Bolesław Prus School Complex:
value of Częstochowa EU projects dedi-
• Technical School No. 11 (mechatronics
cated to technical and vocational educa-
technician, photo technician, surveyor
tion in 2016-2020 is over PLN 25 million.
technician, electronics technician);
Focus on Business | November–December 2021
upholsterer, hairdresser);
IT technician, nutrition technician and gastronomic services, hairdressing ser-
FIELDS OF EDUCATION SUPPORTED UNDER THE "ZAWODOWA WSPÓŁPRACA" PROJECT:
and technical school may turn out to be
service technician); • Vocational School Complex No. 5 (tailor,
vices technician); • Vocational School Complex No. 4 (hairdresser); Jan Kochanowski School Complex: • Technical School No. 2 (logistic technician);
73
INVESTMENTS
School of Economics:
Maria Grzegorzewska Special Voca-
people from grades 1-3 of industry voca-
• Technical School No. 3 (economist
tional Schools:
tional schools and grades 1-4 of techni-
technician, salesman technician,
• Special Vocational Schools and Voca-
cal schools.
tourist service technician, freight for-
tional School Complex No. 11 (tailor,
warder technician);
cook, upholsterer).
Maria Curie-Skłodowska Gastro-
The innovation of the second edition is the fact that the project will finance the training of mechatronics tech-
nomic Schools:
The value of the support provided to
nicians with watchmaking innovation.
• Technical School No. 8 (nutrition tech-
the directions mentioned above is ap
At that time, Częstochowa was the only
proximately PLN 20 million.
city in this part of Europe with such
nician and catering services, waiter); Vocational School No. 6 (chef);
New fields of study have been pre-
an educational profile. Today, the near-
School of Mechanical and Electrical:
pared for students, which are part of
• Technical School No. 9 (mechanic tech-
a project implemented under the munici
In Częstochowa, despite the pan-
pal program Now Better Work. They not
demic in 2020, cooperation between busi-
nician, electrician technician);
est watchmaking school is in Vienna.
nesses and schools was quite good. In ad dition to city projects dedicated to stu-
The cooperation of entrepreneurs with schools, both at the secondary and tertiary level, is the only chance to educate qualified staff, following the real needs of the local labour market. The task of the local government is to create a platform for understanding between these interdependent areas - education and business.
dents and teachers, there is also a project implemented with the Katowice Special Economic Zone – "Śląskie. Professionals". Another innovation necessary on the job market is the glass technology technique. Due to the rapid development of two large companies in the industry in Częstochowa – Stölzle and GUARDIAN Glass – this direction gives young people a guarantee of stable employ-
School of Automotive and Construction:
only open the prospect of attractive
• Technical School No. 10 (automotive
employment for entrepreneurs in Częs- in global concerns. Demand for profes-
ment and the possibility of development
technician, mechanic technician, rail
tochowa, but above all, they are the first
sionals with such qualifications is not
transport technician);
important step on the path of profes
falling, but the problem is their insuffi-
• Vocational School No. 8 (mechanic and
sional development and enable the con-
cient number – "Professional coopera-
electromechanic of motor vehicles);
tinuation of education at Częstochowa
tion" is to be a response to this deficit.
universities.
At the same time, graduates of the tech-
Technical School Complex: • Technical School No. 12 (landscape
The main goal of all editions of
nical school can continue their education
architecture technician, construc-
the "Vocational Cooperation 2" project
at the Częstochowa University of Tech-
tion technician, equipment technician
will be to support female and male stu-
nology, where they can find specializa-
and renewable energy system, sani-
dents in such a way that they can easily
tion created specially for them: glass and
tary technician);
cope with the labour market after gradu
ceramics engineering.
• Vocational Schools No. 10 (fitter of
ating from school. This will be achieved
People are the most important in
building and finishing works in con-
by participation in professional courses –
Częstochowa. Virtually every city resident
struction, fitter of network, installa-
including certified ones, and thus ensur-
is someone else's employer or employee –
tion and sanitary equipment, roofer);
ing official confirmation of the obtained
they create an efficiently functioning eco-
Władysław Sikorski Technical Scien-
qualifications, as well as paid intern-
nomic fabric of the city.
tific Institutes:
ships, internships and specialist classes.
• Technical School No. 5 (IT technician,
It will also be possible to take advantage
teleinformatic technician, electronics
of professional educational and voca-
technician, mechanic technician, avia-
tional counselling. Only the second edi-
tion technician);
tion of the project involved a total of 286
More information Investor Assistance Center Department of European Funds and Development | City Hall of Częstochowa Waszyngtona 5 Street, 42-217 Częstochowa Phone: +48 34 3707 212, +48 34 3707 213 e-mail: coi@czestochowa.um.gov.pl, fer@czestochowa.um.gov.pl www.czestochowa.pl
74
Focus on Business | November–December 2021
HR news
POLISH MANAGER HEADS THE ACCOUNTING AND TAX PRACTICE FOR CEE REGION AT TMF GROUP
Maja Mandela joined TMF Group as
internationally – either organically or
which employs over 500 experts in War-
Accounting and Tax practice leader for
through mergers and acquisitions –
saw and Katowice and is one of TMF
the Central and Eastern Europe (CEE)
and to investment funds. TMF Group's
Group's largest branches in the Europe,
region covering Poland, the Czech
services are used by more than 60% of
Middle East and Africa (EMEA) region.
Republic, Slovakia, Ukraine, Russia and
the Fortune Global 500 and FTSE 100
The role of the Polish manager is to
Kazakhstan.
companies and nearly half of the world's
manage the quality of accounting and tax
300 largest private equity firms.
services delivered to clients, as well as to
TMF Group is a leading provider of business administration and compli-
Maja Mandela works in the War-
develop TMF's business in this area. She
ance services to companies expanding
saw office of TMF Group's Polish branch,
is also responsible for managing a team of approximately 300 people in 6 countries of Central and Eastern Europe. She works closely with the TMF Global mana gement team on product offering and business strategy. Previously, from 2003 to 2020, the manager was associated with EY consulting company, where as a partner in Audit and Advisory team for financial institutions she was responsible for co operation mainly with insurers, asset managers and banks in the area of audit and advisory on financial and accounting processes, implementation of new regulations and transaction advisory. She graduated from the Warsaw School of Economics with a degree in Quantitative Methods and Information Systems. She is a Certified Public Accountant (CPA) of the Polish Chamber of Certified Public Accountants.
76
Focus on Business | November–December 2021
TOMASZ SKRZYPEK AT COREES POLSKA – COMMERCIAL REAL ESTATE Tomasz Skrzypek joined Corees Polska –
He worked and performed manage-
Commercial Real Estate, taking the posi-
rial functions in real estate agencies – PNB
tion of Leasing Director in the Cracow
Paribas Real Estate, Emmerson, CBRE. He
department. His duties will include sup-
was also responsible for the commercial-
porting newcomers and current cli-
ization of office projects, also successfully
ents of the agency in the processes of
participated in re-commercialization pro-
searching for space and solutions, both
jects for existing facilities.
office and warehouse in Lesser Poland
He is a graduate of the Warsaw Ma-
Voivodeship and commercialization of
nagement University, a graduate of post-
office buildings.
graduate studies incl. in the field of real
Tomasz for over 15 years has been
estate brokerage and real estate valua-
actively involved in the development of
tion at the AGH University of Science and
the commercial real estate market.
Technology in Kraków.
LEVERAGE THE A3 REVOLUTION: THE FUTURE OF WORK REPORT 2021 Covid has changed the way work gets
& Business Services Council, Open
done and the expectations of specia
Assembly, Stratigens, Sourcing Change,
lists. The Future of Work Report 2021
Tolson Consulting, and Pro Progressio.
“The A3 Revolution”, analyzes the shift
The report targets a vast audience
to an “Anytime, Anyplace, Anywhere”
of decision-makers in companies, espe-
model, examining the three megatrends
cially within HR & recruitment, inno-
of flexible working hours, new forms of
vation, and technology. Every year it’s
employment that are replacing full-time
downloaded by thousands of managers
contracts, and a lack of geographical con-
around the world.
straints. The document was published
Focus on Business | November–December 2021
by Talent Alpha and partners including
Here you can
EPAM Systems, Everest Group, Global
download
Sourcing Association, Global Technology
the report for free:
77
CAREER&DEVELOPMENT
Labour market trends. Migrations. Is Poland still a promised land for foreigners? An interview with Ewa Klimczuk, Operational Director of Gi Group Temp & Perm.
Focus on Business: Ukrainians are
taking advantage of the introduced facili-
managers, they do conceptual work, in
the most numerous group of foreigners
tations, they more often decide to lega-
cluding technical work. They use their
working in Poland. Has the pandemic
lise their stay in Poland, thanks to which
skills, and the key is knowledge of Polish
affected the presence of Ukrainians on
they do not have to leave.
or English.
the Polish labour market? What are
The number of temporary resi-
the current statistics? In which sec-
dence permits issued is growing and is
Are there any other advantages besides
tors do they work?
several dozen percent higher than last
proximity of location that attract Ukra-
Ewa Klimczuk, Gi Group: Some
year. Even bigger increases concern
inians to the Polish labour market?
Ukrainians had to leave when the pan-
long-term resident permits and per-
The geographical factor is very
demic began and coming back was dif-
manent residence permits, mainly in
important for Ukrainians and Belaru-
ficult due to the restrictions. Not all of
the Mazowieckie Voivodeship. Statistics
sians. The journey takes less time, they
them returned to Poland. Some chose to
show a trend: migration is part of our
can visit their families more often. Cul-
go further afield, mainly to Germany,
reality. It is progressing together with
tural factors and language are also impor-
the Netherlands and the UK, where they
globalisation, growing automation and
tant: Russian, Ukrainian and Polish are
can count on higher wages. Statistics?
robotisation and demographic changes.
close to one another, there are fewer dif-
Estimates speak of more than 850,000
Labour shortage is visible in almost
ficulties in communicating at work and
Ukrainians legally working in our coun-
all sectors. There are not enough people
outside of it. Let us not forget the most
try. Data from the Office for Foreigners
willing to do the simplest, least paid jobs,
important one – finance. Ukrainia ns
shows that the grey economy is another
and there is a lack of qualified specialists,
come to improve their standard of living
several hundred thousand. The remain-
professionals with specific competences.
and salaries in Poland are more attrac-
ing group of foreigners are Belarusians
Foreigners are employed in manufactur-
tive than in Ukraine, although this is
and – for several years now – workers
ing, logistics, services and IT. Their role
also changing slowly. The situation in
from Asia, mainly Vietnam, Indonesia
is gradually changing. They still perform
this country is improving, and it is eas-
and India.
simple and difficult jobs that Poles are
ier to find a satisfying job. Ukrainian citizens are therefore not only more willing
The role of employment agencies is changing. We can see that the share of temporary work is decreasing, while the share of permanent and outsourced employees is growing, which is convenient for companies, especially in a situation as unstable as the one we are facing now. The benefits are flexibility of employment and a comprehensive service.
to stay at home, but have also started to leave for countries other than Poland, where they can do more. What conditions must foreigners meet to be able to work in Poland? What is the role of the agency and what is the role of the company? Formalities depend on the type of employment and residence documents, as well as formal requirements
78
In the past, Ukrainians would come
not interested in, e.g. in cold stores, but
of the country the foreigners come from.
for a few months, then return home and
at the same time it is clearly visible that
What is needed is the employer’s decla-
obtain another visa or wait for the visa-
they increasingly often reach for spe-
ration of their commitment to employ
free regime to be renewed. Currently,
cialist positions. They are production
a given person, which is registered in
Focus on Business | November–December 2021
Statistics show a trend: migration is part of our reality. It is progressing together with globalisation, growing automation and robotisation and demographic changes. Poland at the District Labour Office competent for a given employer. This is the basis for obtaining a visa and crossing the border. It is also necessary to fill in additional documents, to pay for insurance and travel and to get to the agreed place. In the case of workers from Asia, the procedure is longer. Of course, it is best if the candidate has a residence card in our country. We recruit both abroad and among foreigners already living in Poland. In Ukraine, we have our own offices and recruitment takes place directly. In the case of Asian countries, we cooperate with local agencies – they search for candidates according to specific needs – for a given client and for specific positions. We adapt the forms and scope of employment to the expectations of companies that need employees for a few weeks or a few months, want to hire directly or prefer a comprehensive outsourcing service, outsourcing not only the payroll and administrative services, but above all some of the processes, warehouse mana gement, production line management, reception or supply chain management. The role of employment agencies is changing. We can see that the share of temporary work is decreasing, while the share of permanent and outsourced employees is growing, which is conve nient for companies, especially in a situ ation as unstable as the one we are facing now. The benefits are flexibi lity of employment and a comprehensive service.
Focus on Business | November–December 2021
79
CAREER&DEVELOPMENT
What can employers do to encourage
As an employment agency, we are
Ukrainians to stay permanently? How
in constant contact with the employed.
does Gi Group support hiring employees
We provide care not only during the re-
from Ukraine in Poland? I am asking
cruitment process, but throughout the en-
about both employers and jobseekers.
tire period of cooperation, including
The most important thing is to
support in administrative matters or
know the plans and expectations of com-
accommodation. They are also assured of
panies and candidates. We try to match
employment – if an assignment with one
them, adjusting the service to the cur-
employer ends, we give them an oppor-
rent needs. On the one hand, we select
tunity to start work with another one.
the most suitable candidates in accor
Training is an important element,
dance with the complex demand for jobs,
too. Apart from the induction ones, we
number of people and form of employ-
also prepare other training schemes, e.g.
ment. On the other, we make sure that
in the area of culture, customs and prac-
foreigners have the best possible sup-
tical issues. They are particularly needed
port and want to stay with us. This is
in the case of Asian employees, and both
not an easy role, as the labour market is
they and the companies benefit from
volatile and employment costs constitute
them. We have also introduced career
the vast majority of those borne by com-
paths for foreigners who want to stay in
panies, which want to maintain budget-
Poland for longer. We upskill them on
ary discipline and are often not willing
the basis of their talents and competen-
to increase salaries. So for agencies like
cies already in place.
We recruit both abroad and among foreigners already living in Poland. In Ukraine, we have our own offices and recruitment takes place directly. In the case of Asian countries, we cooperate with local agencies – they search for candidates according to specific needs. ours, flexibility is key. With an extensive
To what extent can hiring foreigners
database of companies we work with
solve the problem of labour shortage?
and candidates, we can handle a variety
Labour migration is a global trend,
of assignments, engaging for longer or
visible in all countries. It is an impor-
shorter periods. We are able to ensure
tant piece of the puzzle, as are policies
continuity of employment for those we
in the area of demographics, education,
recruit and employ. This is facilitated by
adapting the labour market to the fast
their positive attitude to relocation. They
development of technology. The prob-
can work in one place and after a month
lem is not only a shortage of labour, but
in another.
also a shortage of specialists, people with
What do foreigners expect? Some
specific, often new competences, and
are interested only in short stays, others
adapting the education system to market
are linking their future with Poland. For
needs, with systematic further training.
them, stability is important, as increasing-
Our society is ageing and we have
ly often they come with their families,
a high percentage of economically inac-
and of course earnings that allow them
tive people. However, neither migration
to live with dignity. This is an impor-
nor technology will solve all the prob-
tant issue in terms of preventing turn
lems. What is needed is a realistic analy
over. Gone are the days when Ukrainians
sis of trends and a coherent strategy of
accepted the lowest wages and any work.
the state and companies, as well as its
They still take jobs that Poles often do not
consistent implementation. We must
want to do but their expectations have
work hard to build up our know-how, as
risen, both in terms of pay and living
we do not want to be a country whose
conditions. They know that Polish com-
only asset is cheap labour.
panies need them. Thank you for the interview.
80
Focus on Business | November–December 2021
Modern portal for the Business Services Sector
focusonbusiness.eu