INVESTMENTS
CORPORATE SOCIAL RESPONSIBILITY IN KIELCE CSR is a new quality in company management strategies, which take into account not only the business approach, but also focus on the social and economic aspects of the company's operation, which in the long run translates into the development of competitiveness and a positive image of a given company. Caring for the social issues of employees, investments in human resources, relations with recipients, fair market practices and finally care for the environment are just some examples of broadly understood CSR. Fortunately, more and more such companies operate in our country.
in which about a million bees currently live, providing eco-containers and bottle dispensers that help in proper recycling or co-created with the Association MOST project "Umbrella for Nature".
At the end of January, the owner of the Dafi brand began work on an innoWith this text, we would like to present you vative project, which primarily draws several companies located in the capital attention to the problem of global of the Świętokrzyskie region, of which we threats, resulting largely from harmful are particularly proud. Companies that, human activity. The company decided apart from business success, also success- to combine business with pleasure and fully implement social missions – activities created an ecological mural on one aimed at the local community as well as of the walls of the skyscraper located in on a wider, nationwide scale. the center of Kielce. Formaster, in cooperation with the building manager, also parti ECOLOGICAL REVOLUTION AND cipated in the comprehensive thermal A MURAL THAT CLEANS THE AIR modernization of the façade, which was In the Świętokrzyskie Voivodeship, the supporting surface for the mural the topic of sustainable development of the "Cosmic Challenge" promotional and ecological initiatives is taken up more campaign. and more often. One of the precursors of this type of activity is Formaster Group, What is the uniqueness of the resulting the owner of the Dafi brand. The company mural? The completed project cleans produces solutions for the filtration of tap the air. This is due to the fact that ecolo water and is primarily trying to convince gical paints were used to create it, which the public to give up water in disposable are made only from natural ingredients. bottles. The scope of additional activities Thanks to this, they are anti-smog and for the benefit of the planet, performed have cleansing properties. The mural by the company, is really wide, and they has an air filtration power comparable include, among others: creating 2 apiaries to 250 trees!
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In addition, the company has established 2 apiaries on its premises, thanks to which over a million bees have already settled in Kielce and at the factory in Bilcza. Formaster continues coope ration with the MOST Association as part of the protection of umbrella species, i.e. species whose extinction causes the extinction of others. The aim of the project is to protect endangered species and their habitats. Naturalists created the concept, and the Dafi brand finances it fully. A very interesting and necessary initiative was also the location of the Dafi "bottle kiosk" in Galeria Echo in Kielce. This particular campaign has an educational value, showing how to properly recycle disposable packaging, especially plastic. The company also constantly creates and supplements networks of eco-containers into which used Dafi filters can be thrown.
FIGHT FOR THE CLIMATE The ActivTek company – a tenant of the Kielce Technology Park, has for several years been a manufacturer and the only certified distributor in Poland of air purification systems, operating on the basis of the active, advanced technology ActivePure RCI – Radial Catalytic Ionization.
Outsourcing&More | May–June 2021
