Eibtm Show Daily 1 - 2011 by Grupo eventoplus

DAYone

Tuesday November 29th

page 23

More Meetings in Madrid

IT’S ALL ABOUT SERIOUS BUSINESS

page 12

Luxury Meetings on the Coast of Mallorca

page 33

Trip The Light Fantastic

page 36

Munich’s Dolce Vita for Event Planners

page 42

A Real Game Changer

page 13

All the Knowledge In One Place

23 is the most commonly cited prime number. It is an intriguing number, even considered mystical. A quick tour of some significant facts that hinge on the number really show you how tied we are to it: each parent contributes 23 chromosomes to the start of human life; the tilt of the Earth’s axis is roughly 23 degrees; … to top the lot, in the meetings’ arena 23 is the exact number of years that EIBTM has been delivering quality business connections and opportunities. Building year on year, growth has been an omnipresent feature. This year EIBTM is defying the challenging business environment by having an all-time record number of over 60,000 pre-scheduled appoint-

ments, and with “47% of Hosted Buyers who attended EIBTM last year [having] annual meeting budgets of over US$1million, one can conclude that the value of business conducted at EIBTM will be significant,” commented Graeme Barnett, EIBTM Exhibition Director, signaling the huge business potential of the event. It’s all happening To illustrate these vast business opportunities, a Hosted Buyer from Experient in the US was in the middle of the process of sourcing a UK host city for the 2014 World Irish Dancing Championship. A meeting on the trade show floor with the Hilton London Metropole led the property to win the RFP that will bring in

more than 4,000 competitors, 7,500 room nights and an estimated 15,000 entourage of family, friends and supporters of the dancers! “The measurable success can be captured in the fact that EIBTM has always been a successful project for the Dutch suppliers,” affirms Eric Bakermans, Marketing Manager for Meetings & Conventions of the Netherlands Board of Tourism & Conventions. “We try to create the right business environment, for which EIBTM delivers the right ingredients.” “I have been a regular exhibitor at EIBTM throughout its many years, even back in the Geneva years,” says Ronald Kötteritzsch, Director Marketing &

Sales of Leipziger Messe GmbH. “This show is very important for us as it has helped to put Leipzig on the map and into the minds of international meeting planners. EIBTM is a precious opportunity to meet key decision makers from many important associations. In fact, many of our success stories, many of the bids we have won, started with a first personal contact at EIBTM.” It’s getting business done Over 14,000 industry professionals and 3,100 exhibitors from around the world are in Barcelona to take part the real business that will be going on.

continued on page 3

DAYone

Tuesday November 29th

The heart of Montréal

Restaurants

Accessibility

Hotels

Montréal has a well-deserved reputation as a food capital, with a dizzying selection of world-class restaurants. 5-minute walk

The Palais is 20 minutes from the airport, minutes from the metro and right in the heart of downtown.

Over 4,500 rooms are directly connected to the Palais des congrès and another 15,000 are just 15 minutes away.

20-minute drive

5-minute walk

Everywhere

Shopping

Diversity

1-minute walk

Montréal is famously cosmopolitan, with over 80 languages spoken right here – in addition to English and French of course.

Over 1,000 boutiques are just a short walk away, as are Old Montréal and the International and Entertainment Districts.

6-minute drive 12-minute walk

Culture Innovation Montréal is home to over 200 research centres and 1,500 institutions with active R&D programs.

0 minutes

Sustainable development Protected green spaces account for 10% of the cityscape. And with its rooftop gardens and eco-friendly event spaces, the Palais des congrès is also proudly green.

…to discovering more : Canada Stand A400 Meet Marie-France Polidori International Business Development Manager

A creative and dynamic city, Montréal is a beautiful blend of European flair and North American efficiency. We have over 80 entertainment venues and 108 festivals.

Thorsten Meier, Founder & CEO of The Life in Motion Group LLC, is also happy to share his experience, both as an exhibitor in the past and since three years ago as a Hosted Buyer: “The experience on both sides has been outstanding year after year. EIBTM never disappointed me, actually several years have been beyond all my imagination and expectation. In my opinion, it truly is the best

meetings industry show in the world.” He adds that “this is not one big party. This is work and I get done what I set out to do. It is not my annual catch up with suppliers but also finding new venues, destinations, suppliers – getting new ideas. The value of these three days is priceless.” Linda Thornton-Leroy, Supervisor of Motivation & Incentive Travel, was happy to second Thorsten’s view. “I plan for the US, Asia Pacific and European regions of Mary Kay and each group has unique needs. I appreciate the opportunity to meet such a diverse group of attendees and suppliers.” This year’s Hosted Buyer programme will see an increased presence from rapidly emerging markets such as Latin America and Russia as well as increased interest from the more traditional markets such as France, United Kingdom and Belgium, as their respective markets continue to strengthen.

Welcome to EIBTM 2011

WE are delighted you have joined us for the 23rd edition of the leading global event for the meetings and events industry. This year we have a number of exciting new features and services dedicated to enhancing your experience at EIBTM and designed to help increase the amount of business connections and opportunities available to you. Much of our focus has been to incorporate technology into many aspects of EIBTM -

the new EIBTM event APP, the onsite TV channel EIBTM TV which has been developed to add a dynamic news and information service to the event, the Interactive Floor Plan and the Future Events Experience have all been designed to enhance your experience at EIBTM 2011. Don’t forget to let us have your feedback and tell us how you are spending your time at the show on Facebook and Twitter. Business opportunities are

bigger and better than ever this year with an exciting array of new exhibitors looking to do business with over 3,800 Hosted Buyers attending from around the globe. With annual spend on average in excess of US$1 million, competition will be intense to secure a share of that business and our 3,100 exhibiting companies will be employing ever more innovative ways to make an impact and capture attention. Formal business appointments combined with great networking opportunities both at the show and around Barcelona will ensure EIBTM 2011 is both successful and enjoyable. The delivery of high quality insightful and thought-provoking professional education has always been a part of EIBTM. This year’s programme of seminars, workshops, debates and conferences literally has something for everyone. Led by some of the most influential experts in the industry, this year’s programme will present an array of

Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12 showdaily@eventoplus.com www.grupoeventoplus.com

Comunication: Eva Da Pozzo

FROM THE ORGANISERS

EIBTM is the biggest international show in the meetings industry whose attendance figures are independently audited

It’s learning and growing EIBTM is of the firm belief that change brings opportunities. This year there is a great deal of focus on research within the industry so as to assist in propelling the meetings industry forward and providing information for better business decisions. Research and studies that will be presented include the MPI Value of Meetings Research (BVOM) and Rob Davidson’s 2011 Industry Trends & Market Share, amongst many others. Reed Travel Exhibition, has undertaken the first worldwide industry research: ‘IBTM Global Trends Research’, leveraging on the strength of its data reach across Europe, Asia Pacific, China, Australia and the US. Its Association Programme is also celebrating its 10th anniversary. The show will also be tapping into the greatest brains in the industry. Running for its sixth year, the CEO Summit will bring together over 60 Clevel executives from across the meetings and incentive industry to learn and debate insights and trends about meetings now and in the future.

“During the Summit, I get to hear of the challenges of our peers from different countries and also the successes and different approaches that they have used to overcome the changes and developments in our industry,” says Jacqui Kavanagh, Managing Director of Trinity Conferences Ltd. “In challenging times like these, the ability to put individual business and industry concerns into some kind of a broader context is absolutely critical and that is what EIBTM does for the industry,” adds Rod Cameron, President of Criterion Communications Inc.

Events: Vanessa Díaz Olga Bravo

EIBTM is the biggest international show in the meetings industry whose attendance figures are independently audited by ABC, Barnett has stated that “we recognise how important it is to provide all our stakeholders with independently verified statistics that allow them to evaluate their own ROI and can be a reliable method for analysing the success of EIBTM as it evolves.”

Director: Eric Mottard

It’s all about you, your business and your meetings These three days could make a vital difference for you and your meetings. Over 30 new initiatives have been implemented this year alone, the largest education programme in the industry and networking with the who’s who in meetings industry. “Given the prevailing economic challenges facing certain parts of the world, particularly Europe, the number of exhibiting companies and Hosted Buyers participating in this year’s event is bang on target and with the number of pre-scheduled appointments already confirmed I expect a very busy show” concludes Barnett. Go on, start doing some serious business!

Editor: Lynn Wong

the most current and topical research providing critical insight to help plan for future business success. As part of this focus on research, make a note to attend the launch of Reed Travel Exhibitions Global Industry Trends Research study at 14:00 today. EIBTM has evolved to become far more than just a trade show and maximising your investment, be it financial or time, is key to ensuring a successful and memorable event. I hope, as part of a community of over 14,000 meeting industry professionals attending EIBTM 2011 from over 90 countries, you will enjoy your time in Barcelona and leave with plenty of new business opportunities and ideas to grow your business for the future. Have a great show.

Coordination: Esperanza Iglesias

Graeme Barnett Exhibition Director, Reed Travel Exhibitions, EIBTM

Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Art director: Maria Leone

Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita José García Aguarod José Luis García Luis García Pilar Lafuente

Administration: Noemí Ordóñez Nabila Katrina EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable.

While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

DAYone

Tuesday November 29th

Innovate, improve, adapt...

The performance is broadly similar and can be seen in exhibitor geographies, with European exhibitors reducing but being offset by improvements from Asia and the Middle East. Our luxury shows, which have more private sector business, have been slightly more volatile, but both shows are showing strong year on year growth.

It is apparent that corporate travel is integrated within the meetings and events sector, especially in emerging markets There is a lot of talk (trendobsessed journalists?) about the necessary overhaul of trade shows, whose format has hardly changed in the last decades. Is innovation a key success factor, or is it just about finding ways to spot and bring key buyers?

Innovation is key and our show teams are continually charged with creating new events and features that will attract new buyers. Whether this is a “Meridian Club” concept that is run at World Travel Market or “By invitation only Hosted Buyers” for our luxury travel portfolio ILTM Cannes and ILTM Asia. We created the Ultra Travel Forum for both these events, which brings together the heads of industry to debate future ideas and trends in front of an audience that is the supplier and buyer community for these events – over 1,000 attended our Forum in Cannes last year. We have CEO Summits – another way to bring the

leaders of an industry together to network and share issues, giving them the platform of the show as the basis for their attendance but providing a day of top speakers and subjects that really make a difference to their businesses now and in the future. So it is all about evolving ideas and communicating with our stakeholders so that we are providing them with the ideal platforms whilst they are at the shows. With such a global portfolio we are also able to replicate good ideas and we did so for the first time this year with the Ultra Travel Forum that was taken to Dubai during ATM as an opportunity to develop a small version of our Asia and Cannes events within the leisure show format of ATM. A bit of futurology: what will be the most important changes in the format of shows in the coming decade?

• Face-to-face is recognised as a vital part of the marketing mix in an increasingly digital world. I believe the need will continue to be very important. • This is a global industry and it will remain so. Everybody is looking beyond their own shores and whilst I do not believe that virtual exhibitions will ever take the place of live events, the use of online has become highly complementary of face-to-face. The two should continue to be refined so that they are mutually beneficial to each other. • I see challenges ahead, particularly arising from the increased volatility in the world. This will affect the way we work and we must be evermindful of how unexpected events may affect our plans. The response of Reed Exhibitions Japan to the recent Tsunami and earthquake was an inspiration to us all and a lesson in what can be achieved when we set our minds to it. • The explosive growth of facilities in cities around the world is testament to their economic impact. Exhibition halls and exhibitions deliver valuable business and generate signif-

icant wealth for their host cities, so this growth will continue. • Technology will continue to develop at an astonishing rate. As an industry we must keep pace with new technologies and become ever-more adaptive to changing circumstances. • The rising cost of energy will impact on travel and consumer behaviours and we will have to watch its effects carefully. Nevertheless, I have a very optimistic outlook for the exhibition industry and despite the fact that it will continue to change shape I believe it does have a great future.

One-to-one summits are now going to be included within the travel portfolio There is a trend towards the development of smaller, more targeted formats (workshops, very segmented trade shows, experiential events). Is the future of RTE still with large shows or are you considering developing more local and targeted shows?

The customer is increasingly demanding and sophisticated. We have to be continually on our toes, very responsive, innovative and aware of their needs. We have already created events that are small, niche and, in a way, kick start an industry sector in a destination. CIBTM is one good example of this where the meetings industry didn’t exist before its arrival and some five years later, this year’s show was the largest to date. We are also in the process of running one-to-one summits, which we started out of our US office and they are run for various different industry sectors. These are now going to be included within the travel portfolio. They are focused, very senior buyer and supplier led sum-

mits. For example, The Vision, a one day conference was held at World Travel Market this year but it will also be run in the Middle East for ATM and in China and Russia next year. Having said that, there is still a strong need for broad general trade shows, especially in the emerging markets showing strong economic growth, and we continue to review these opportunities on a regular basis The ‘BT’ for Business Travel is part of the IBTM family … but these shows were always much more focused on meetings and incentives than on business travel. Is it a priority for RTE? Will it all be integrated in the IBTM family?

We have been working towards integrating the corporate travel element within the IBTM portfolio for a while. It is coincidental that we have recently not only created a partnership with ACTE (Association of Corporate Travel Executives) to deliver a collaborative approach to business and corporate travel education across the portfolio, but they will also provide a unique level of knowledge, insight and expertise in highly sought after solutions for business travellers across the globe. As ACTE serves more than 31,000 executives in over 80 countries, we hope that

Congratulations

AIBTM!

WITH the freshly launched AIBTM landing this year’s Trade Show News Network (TSNN) inaugural ‘Best of Show’ award, the new kid on the block has really made an early impression. The result of meeting criteria including an outstanding event, show productivity for business objec-

this new database will prove to be of great benefit to our events and of course the suppliers exhibiting at our shows. We intend to launch the first collaboration in our shows in 2012 starting with GIBTM in Abu Dhabi. RTE recently acquired Business Travel Market (BTM). How will it be integrated into the portfolio? Are you looking to replicate this format in other regions?

BTM takes place in London annually at ExCeL. This acquisition is strategically important to our travel portfolio of events. We have monitored BTM’s progress with interest, its successful ‘Hosted Buyer programme’ format complements our own. We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets. It is also apparent that corporate travel is integrated within the meetings and events sector, especially in emerging markets, and this will allow us to incorporate this knowledge and expertise and provide added value to our shows around the world.

tives, entertainment, networking opportunities available and awareness and implementation sustainable actions. “TSNN was very impressed that AIBTM was able to snag the inaugural ‘Best of Show’ award for a newly launched event,” said Rachel Wimberley, TSNN Editor-in-Chief. “It proves that their debut show caught people’s attention amongst a competitive group of award nominees.” “We are so delighted to have been recognised so soon after the launch of our event,” said Steve Knight, AIBTM Project Manager. With so much achieved on the maiden voyage, next year promises to be a breathtaking sequel. www.aibtm.com

You have a complete portfolio of tourism-related shows. How do the various segments (luxury, mass market, golf…) compare with meetings and events in terms of economic success?

FROM THE ORGANISERS

“Only the paranoid survive”, said Andy Grove. It is clear that in an uncertain and highly competitive business world, managing trade shows can not mean business as usual. Richard Mortimer, Managing Director of Reed Travel Exhibitions, definitely never rests. He tells the EIBTM Show Daily how his portfolio of travel shows constantly renews itself.

DAYone

Networking at EIBTM

FROM THE ORGANISERS

Networking is essential to EIBTM and a crucial part of your time at the event. Maximise these networking opportunities to meet colleagues, old and new.

WELCOME PARTY

Date: Tuesday November 29th Time: 18:00 - 20:00 Location: Italian Pavilion & Magical Fountains Admission policy: Open to all, please wear your badge for entry.

Coach transfers to the venue will depart from the Central Bus Station (Hall 4) from 17:45 – 19:00. Attendees are kindly requested to make arrangements for their onward journey at the end of the evening.

For the first time, EIBTM’s Welcome Party will bring you closer to the city of Barcelona. And it’s one filled with magic... just like the Party theme organised by apple tree communications, who want to bring EIBTM closer to the city’s heartbeat. “Different from the earlier years in which we bring Barcelona to EIBTM, as it usually held in the same venue within the Fira 2, now we are changing the venue and turning it the other way around,” explained Kirsty Brown, Communication Director of apple tree communications. “We will bring EIBTM to Barcelona, showing the attendees one of the best views of the city from Montjuïc”. The new venue is the “Font Màgica de Montjuïc”, the ‘magic fountain of Montjuic’, where attendees can enjoy one of the most iconic and memorable emblems of Barcelona. “It is a unique event for attendees, since it is usually closed at this time of the year: it will be lit up throughout the event for attendees to complement the magic and the beauty of the fantastic view of Barcelona,” commented Kirsty. apple tree communications has been organising the Welcome Party since 2006, which has taken on themes such as the Annual Festival, The Market, Beach Club and the Barcelona City of Design.

New

Tuesday November 29th

at EIBTM

THE FUTURE EVENTS EXPERIENCE

Creating business opportunities, making attending EIBTM in Barcelona exciting and enjoyable… This year, our promises go beyond: The Future Events Experience - a new live experience to how future conferences and meetings will be run and how social technologies are going to reshape attendees’ experience. In partnership with SyncPartners, this dedicated space will allow you to listen to innovative speaker presentations, watch live demonstration, discover the latest technology and networking with other professionals. You can also take a guided tour of the Future Technology Area or book a speaker slot in the Speakers Corner.

> Stand: P350

Tune in to the EIBTM Technology Hour broadcasted at the Future Events Experience Area.

CHOOSE WHO TO MEET

The EIBTM Pre-Scheduled Appointments (PSA) system allows Hosted Buyers to select their exhibitor preferences for appointments in order of priority. Last year there were more preferences and requests for appointments than could be matched within the current six meetings per day. For EIBTM 2011 an additional 7th appointment will be introduced to allow for more preferences to be confirmed.

WATCH EIBTM TV

A visual feast, EIBTM TV broadcast all show’s content via two 6.5m wide LED screens suspended above the centre aisle of the exhibition hall and ten plasma screens distributed in the different show areas. Produced by Grupo eventoplus, also publisher of the EIBTM Show Daily.

EIBTM CLUB NIGHT

At EIBTM, we work hard, but we go dancing too! This year’s EIBTM Club Night has a new venue. Recently voted one of the “Finest Clubs in The World”, the Opium Mar is definitely one of Barcelona’s most glamorous venues. Come party with us! Date: Wednesday November 30th Time: 22:00 - 02:00 Location: Opium Mar, Barcelona Admission Policy: Open to all, please bring your badge for entry www.opiummar.com

EIBTM BAR

Join friends and colleagues on the show floor, located on Stand i750.

WHO’S WHERE

EventMap, A2Z’s newly developed Event Map tool enables you to locate exhibitors and their information through the website.

GET GLOBAL KNOWLEDGE

EIBTM 2011 launches a new IBTM Global Meetings Industry Research study. It will be updated twice a year and will be presented at EIBTM and AIBTM with local editions for other shows such as GIBTM, CIBTM and AIME.

THE EIBTM AMBASSADORS

To ensure you get best experience with us, our EIBTM Ambassadors will be at hand to help you with information about EIBTM and Barcelona city. Look out for them.

FACE-TO-FACE, NETWORKING AND MORE

Some of our acclaimed networking events will take on new locations to show you the best of Barcelona. The Hosted Buyers Networking Event was hosted at the ME Barcelona*****, designed by renowned French architect Dominique Perrault. EIBTM Welcome Reception will take place for the first time, outside the Fira. It will be held at The Italian Pavilion alongside Barcelona’s famous Montjuic Magical Fountains. Colours, lights, motions and water acrobatics – a perfect setting for networking! The illustrious EIBTM Club Night will take place in Barcelona’s top nightspot – Opium Mar, this beachside club was recently voted one of the “Finest Clubs in the World” and “the venue in the city for some of the globe’s top recording artists”. Don’t miss the IT-party!

YOUR MOBILE WILL TELL YOU

Our first EIBTM Event App enables you to get full information about the event and to plan your visit right from your mobile device. Get the latest news and updates as well as reminders about key events during the show.

2 LOCATIONS FOR EDUCATION

The EIBTM Education Programme will be held across two convenient locations at the Conference Centre and the Lecture Theatre. Your feet will definitely appreciate that!

NETWORKING HOUR

The exhibition will stay open for an extra hour to give you more time to network with others, to explore the show floor and meet new contacts. Date: Wednesday November 30th Time: 18:00 - 19:00 Location: EIBTM, Show floor.

IT TAKES TWO TO MAKE IT PERFECT

Wednesday, 6th June 2012, 21:35 pm

EULAR-Congress, Berlin Wednesday, 6th June 2012, 21:35 pm

EULAR-Congress, Berlin

…meanwhile, project manager Hildegard Coronini and her ICC Berlin team make sure that the second day will start smoothly at 7:45 am sharp. Perfect.

7 out of 18,000 delegates drink in one of 33 beach bars to a successful ﬁrst day of the congress…

IAPCO Winner 2010 Award for Excellence International Supplier

ICC Berlin proud winner of the IAPCO Excellence Award 2010

171 ﬂea markets, 175 museums, 25 ICC Berlin project and sales managers, 5 polar bears, 1 Berlinale, 12 Michelin star chefs, 2,800 Currywurst stalls, 3 opera houses, 225 clubs, 7,186 taxis, 112,000 hotel beds, 200,000 sqm of congress and exhibition space, 298 tattoo studios, 420 galleries and 1,623 hours of sunshine ensure that your congresses and events are not only successful, but unforgettable. Perfect.

Check out our extended congress capacities on www.icc-berlin.com/upgrade

Messe Berlin GmbH · International Congress Center ICC Berlin · Messedamm 22 · 14055 Berlin · +49(0)30/3038-3000 · Fax +49(0)30/3038-3030 · www.icc-berlin.com · sales@icc-berlin.de

DAYone

Tuesday November 29th

Michael Coogan, ex Director General of the Council of Mortgage Lenders, shares his views on the different roles of meeting professionals and associations and how to best work together.

line, but by what comes after that starting point. Throughout all of that, people are reminded to smile and look into the other person’s eyes. We are all attracted to smiling faces.

Theory and practice … let’s start with theory: what human features and human ways of making a relationship must be considered when we think of networking?

communication and flexible attitudes. Thirdly, be creative. Some established networking techniques may not work well all the time.

Networking is a combination of various channels to help build a business and/or personal relationship. Each person and situation is completely different. For professionals interested in growing their business relationships, it is important first and foremost to have a sincere interest in the potential connections. Furthermore, it is essential to develop an ability to observe, listen and to adapt to various verbal and nonverbal signals. Lastly, the potential to retain and build on the newly made connections is vital.

Conversation always needs to be started. It often does not matter how you open the conversation, as long as you start it

It is impossible and unnecessary to keep all contacts alive On to practice: give us some advice for a success networking.

For organisers, firstly, know the audience well; networking strategies may be completely different for a group of young IT people or for a group of high level investment bankers. Secondly, create a stimulating environment through inviting spaces, open

As a participant: be open minded. Next, be interested, even when you feel a contact may not work out initially. Also, be willing to share information (about yourself and your company, but also to share new contacts with others). And finally, know what you have in common with the other person and what makes you different from others. What is your favourite way to break the ice?

Each situation is different, but a conversation always needs to be started. It often does not matter how you open the conversation, as long as you do. More often than not, the other person will not remember you for your opening

Be open minded, be interested, be willing to share And how do you keep the contact fresh?

It is impossible and unnecessary to keep all contacts alive: a smooth selection process needs to take place between future business potential contacts, contacts who can introduce you to others, contacts who are a valuable source of information and those who are great to connect with socially, but without business expectations, etc. Overall, an active attitude is required to maintain interesting connections. It is a two-way street! The Spanish Session ‘Teoría y práctica del networking’ will be held today at 16:00 at the Lecture Theatre.

AS the saying goes, “it takes two to tango”. While organising a meeting, different people take on different roles and it is important to understand these roles and their importance in the event process. Event objectives need to be clear to all stakeholders, especially when they will vary between events. As for managing the process, those in charge should not need to micromanage delivery when they have event professionals involved. So, a piece of advice – do not be afraid to delegate!

One piece of advice: do not be afraid to delegate

should become the norm for the successful businesses of the future (and associations are businesses, even though they may be non-profit making). As important as it is to harmonise the Yin and Yang in Chinese culture, the organiser and the executive need to work together as partners. This is not a ‘parent-child’ relationship, but an understanding that will lead to mutual respect, ownership and the delivery of successful events. To start off, understanding the key needs of the association will shape how the events should be structured - depending on whether it is to increase income, member retention or recruitment, demonstrating effective representation or just having fun!

Innovation for its own sake is neither necessary nor likely to be successful. A strong focus on what success looks like is key: financial return, information provision, networking opportunities or a combination of these. Knowing your measures of success as an organiser and how to exceed attendees expectations

Michael Coogar will be giving the ‘Understanding everyone’s roles: Association Head and the strategic position’ session at 15:20 in Conference Room 4.2 and ‘How can the organisers and the executive work better on events’ session at 16:00 in Conference Room 4.1. Open to Hosted Buyers only.

VOZBOX

EIBTM is a key date in the annual calendar that permits me to keep in tune on a global level with the world of meetings and events in the wonderful, cosmopolitan city of Barcelona. The CEO summit offers me the chance to share experiences with other industry professionals as well as people from other fields. It enables me to do a “health check” as to our company’s position in the events world and provides me with the opportunity to listen, learn and share best practice with other participants attending this interesting and unique event.

Josep-Antón Grases Managing Director - Mediterranean Region, TUI Travel PLC Accommodation & Destinations

INDUSTRY&TRENDS

We always want and need more contacts and, above all, the correct contacts. But how do we manage these first contacts? And how do we get to the person we want? These and many other questions will be answered at the Spanish ‘Theory and Practice of Networking’ session, presented by Alda Eguirrola, Regional Director Europe of Elite Meetings International, and Alessia Comis, Director of Pidelaluna.

Let’s Do The Tango

Know The Audience Well; Networking Strategies May Be Completely Different

DAYone

Tuesday November 29th

Embracing Change Let’s welcome Generation Y and Z, they’re here to stay. It is not only about a generational shift, but a new way of approaching life, which affects everything around us, the meetings industry being in no way spared. Connectivity, interaction, technology, participation, sharing ... Shuli Golovinski, CEO of Newtonstrand, brings us into the meetings realm of the 21st century.

Today’s meetings concentrate mainly on a one-way transfer of knowledge, a sort of monologue In what key ways are these Generations changing the meetings industry? What should we concretely change?

The major change with GenY and the future GenX attendees is that the events will need to be more attendee-centric vs. knowledgecentric, as they are today. Today’s meetings concentrate mainly on a one-way transfer of knowledge, a sort of monologue that treats the attendees as ‘learners’ interested in hearing about new trends and any know-

For a GenY attendee, one of the main reasons to come over for a meeting is to be able to finally meet face to face with key industry influencers For a GenY attendee, one of the main reasons to come to a meeting is to be able to finally meet face to face with key industry influencers and people they have been “following” for the last year, like bloggers, researchers, authors, advocates ... He is probably well briefed or knowledgeable enough, so he doesn’t really see the content as the main driver for attending. The social/networking activities, the ability to mingle and be heard, are much more important than simply listening to a presentation. The change we need to make is to evolve the event to become attendee-centric. Do you have any examples for us?

Yes, for instance: • Structured Networking: allow attendees, in addition to exhibitors and sponsors, to pre-schedule meetings with other attendees prior to their actual arrival at the event, so that they will be able to know in advance and prepare for their meetings. • Interactivity: allow attendees to actively influence the flow

What about Twitter and Google+?

of the presentation they are participating in, by digitally sending their questions to the presenter during the presentation, and receive real time, interactive feedback from the presenter. • Sharing: provides attendees the unique opportunity to become the ‘speakers’ by allowing them to book a speaking slot (not on the main stage, but on dedicated small stages) and let the crowd decide which presentation to listen to – just think of the cultural impact of Youtube … think of this as the platform for those ‘hidden speakers’ to be heard. Do you have an example of a GenY meeting?

During one of the web 2.0 conferences I participated in, the attendees were invited to suggest their speaking topics. Several slots on several stages were available and on a first come first served basis, attendees were able to book those available slots and present at them. In my life, I’ve done numerous presentations to a wide range of audiences, from 300 to 9,000 people, but this presentation to 120 people that have chosen specifically to come over and listen to my spontaneous presentation was the most exciting, rewarding and productive presentation I ever gave. ‘Welcoming Generation Y & Z into the events industry’ will be held today at 11:30 at the new Future Events Experience Stage Area. Open to all.

Twitter is used more as a way to provide shorter information and special discount codes. Google + for business was launched this month and it is quite similar to Facebook and should grow quite rapidly.

What professional value can social networks bring us?

Social networks can be managed with just 30 minutes per week if you get the proper tools. For example, tools such as TweetDeck enable you to send the information whenever you want and on the social media you want (Facebook, Twitter...). With social networks, you actually have a proactive attitude instead of being passive. You can direct what is being said about your hotel on the web by sending positive news. What can social tools do for hotels?

Hotels can use the potential of Facebook to communicate around a brand, inviting their potential clients to know more through Facebook. In addition, ‘friends’ of the hotel can also book a room if they are attending an event held in the same hotel. So many social networks these days … how do we know which suits our communication needs best?

Facebook is definitely the social media to be used by an hotelier. The hotel can interact with and inform its fans, who can in turn share the information with their friends for free. The potential from pass-on recommendation is huge and crucial. It’s also a dynamic way to show information beyond text, pictures or videos and also to highlight when clients comment on the positive aspects of your hotel or service.

Social networks can be managed with only 30 minutes per week if you get the proper tools The million dollar question: is it really possible to measure ROI (Return on Inversion) of social media actions?

Yes, it is possible to do so when equipped with dedicated tools. Availpro, for example, developed the booking tracker functionality. It enables you to identify the origin of bookings made on your own website, check the effectiveness of any affiliate campaign (TripAdvisor, Facebook, Twitter) and track the source of visits and bookings to your site. Patrick Phelps will be giving the session ‘Using Social Media for Business Activity Tools’ at the Future Events Experience, 12:30 – 12:45.

See online EIBTM Show Daily

www.eibtm.com/ showdaily

INDUSTRY&TRENDS

The key is to understand that this is a sweeping, fundamental, cultural change that is here to stay. It would be particularly short sighted to view this reality simply as a passing fad initiated by a “peculiar” generation fixated on instant gratification. Instead, GenX managers will benefit by understanding and embracing the fact that this change is a result that blends the traditional aspects of the events industry with the new and emerging ones that will advance the industry as a whole, including its constituents. It doesn’t mean throwing everything away and starting with a blank slate, but rather adding the social elements that are missing from today’s traditional events.

how’s that might have developed over the year since the last meeting. All the additional networking aspects of the event are considered as a nice element to have, rather than one that enhance the entire meeting experience and significantly boost attendee productivity.

Facebook is a new tool that is challenging hoteliers to find new and better ways to reach their audiences. Patrick Phelps, Business Development Manager of Availpro, talks about how hotels are exploiting the Social Network effect: a successful campaign is a matter of social business.

Generations Y and Z are years ahead in various aspects (technology, participation, visual communication …), but decision makers are usually still Generation X. How should companies manage this new way of doing things and manage this generational change in their organisations?

Doing Business with Social Media

DAYone

Tuesday November 29th

INDUSTRY&TRENDS

Let’s Talk About China

EIBTM will this year present its maiden voyage of a China Meetings Summit, giving the international meetings industry an overview of how the world’s economic powerhouse is setting out to succeed on the global meetings and events stage. China’s recognised potential of 70% growth over the next five years makes it a patent pri-

ority for any international business looking for strong growth. The China Meetings Summit will look at the meetings industry from a first tier destination perspective and from a meeting planner perspective, offering an interactive session with live debates and presentations from some of China’s industry leaders, showing how they are com-

peting for business with the rest of the world. Craig Moyes, Group Exhibition Director IBTM Portfolio, commented that “the IBTM portfolio of events includes CIBTM – the annual event for the meetings industry that was launched in Beijing in 2005. Year on year this event grows from not only an international, local and region-

al exhibitor base, but also from a Hosted Buyer and trade visitor perspective. Strategically located in the capital city of China and the getaway for government and industry, the influence that CIBTM has on the industry sector, both inbound and outbound from China, gives us the opportunity to bring this perspective to our biggest event, EIBTM.”

The panel, facilitated by Eric Rozenberg (Non-Executive Chair of the IBTM Portfolio and President of Swantegy Ltd), will review the new business landscape in China and the increasing importance of meetings to secure business. Discussions will also consider the impacts of national and domestic business giants and their impact on the outbound meetings markets as well as the impact major events, such as the Olympic Games (Beijing), have had on the success of their economy. Other topics will include anticipated growth for the industry, the development of the domestic meetings industry and the ways in which local trade and infrastructure is helping to meet the needs of a booming meetings industry. The China Meetings Summit will be held today at 15:30 – 16:30, Conference Room 5.3.

Whatever you need from a meeting, we can put it together InterContinental Hotels Group (IHG) offers an unrivalled range of meetings and conference solutions globally – from comfortable and practical to the luxurious, providing options to suit all occasions. With over 4500 hotels globally you’ll find all the flexibility you need and a personalised service guaranteed to make your meeting or conference a success. Holiday Inn Bydgoszcz – Poland

For more information please visit www.ihg.com or the IHG stand at EIBTM - E400

TM Cannes, this unique insight will provide exhibitors and visitors from all these events with a summary of global trends, local and regional information from each country, as well as details of issues affecting the market area for each of the portfolio of events. Craig Moyes, Group Exhibitions Director for RTE global meetings industry portfolio announced; “We are the only organiser to have such a portfolio of events around the world and leveraging this strength and reach of our data that covers Europe, Asia Pacific, China, Australia, US and Europe will secure a critical mass that should give a very interesting and powerful knowledge base. Add to that the international databases for our Hosted Buyer programmes and the 17,000 exhibitors and trade visitors, we realise just how interesting the results of this research could be for the industry as a whole.” With new countries and regions rapidly becoming major players in the meetings market as inbound and outbound

generators, particularly those where RTE have IBTM shows (e.g. Middle East and China) the destinations being selected and those generating major traffic are changing dramatically. RTE will monitor the trends and help IBTM exhibitors and visitors to understand where to focus their marketing activities and budgets and identify what destinations need to do to best meet market needs and maximise potential. This first global research will be produced by industry expert Sally Greenhill of The Right Solution. Destination partners include Barcelona Convention Bureau, Baltimore Tourism and Melbourne Convention & Visitors Bureau. The ‘IBTM Global Trends Research’ by Sally Greenhill, Managing Director of The Right Solution, will be presented today at Conference Room 5.2., 14:00-15:00.

13:00 - 14:00 ~

Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: ‘How to make sure your website is social media and mobile friendly’ Stage Area Stand P350

Download EIBTM Show Daily

www.eibtm.com/ showdaily

Information is power. We have all heard that before… And unless it is organised, processed and made available to the right persons for decision making, it is a burden and not a benefit. So, there’s no better organisation to undertake this task to keep the world’s meetings industry informed and equipped to make the best decisions. With events on five continents for the global meetings industry, Reed Travel Exhibitions (RTE) is undertaking its first worldwide research among its total buyer and supplier database that will establish, twice a year, the first qualitative data and information on volume and value trends as well as the major issues affecting the industry. With thousands of companies and individuals involved in the five meetings industry events including AIME, AIBTM, CIBTM, EIBTM and GIBTM plus relevant meeting professionals from other RTE events - World Travel Market, Arabian Travel Market, the Luxury Travel portfolio of ILTM Asia and IL-

New

INDUSTRY&TRENDS

All the Knowledge in the World in One Place

A PLACE TO INSPIRE AND A SPACE TO SUCCEED Imagine your next event at a place where delegates can engage, connect and be inspired by a country that has been trading for more than 5,000 years. This place is in the city of Muscat, Oman’s new home for business. Surrounded by nature it overlooks a wadi that is a haven for Oman’s exotic birdlife, yet is within a precinct with everything you need to host a successful event. This natural setting is the first of its kind in the Gulf region, and perhaps the world. The place is the Oman Convention & Exhibition Centre, set to become an iconic landmark for the Sultanate of Oman and ideally positioned only 10 minutes from Muscat International Airport. Opening in late 2015, this world-class facility is perfectly suited to host global conferences and exhibitions, as well as significant international, regional and national events. Experience a warm Omani welcome; explore its beauty, diversity and opportunity, as we open Oman to the world of business events.

Visit Oman Ministry of Tourism – Booth B550

Tuesday November 29th

DAYone

es. es Texas is one of the top-ranking states in the nation for Fortune 500 companies. A because Texas is clearly focused on business, for your next conference, ce, ce And y should focus on Texas. Whether you choose a big, bustling city or relaxing ng you l on, on locale, you’ll ﬁnd time to play as hard as you work. For more information, v MeetingsTexas.com. visit

> Stand: H525

DESTINATIONS

For the first time in over a century of its meetings history, the Rotary International Congress will take place on the African continent. The Durban and KwaZuluNatal (KZN) Convention Bureau having played a pivotal role in the event’s bid can now pen it in as a calendar highlight for 2019. The 15,000-18,000 delegates from 200 countries expected to attend, many traveling in company, are sure to set Durban into a spin and local organisers hope that they will become word-of-mouth ambassadors for the destination. This zulu dawn congress puts Durban and South Africa firmly in the realm of hosting mega conventions.

HOTELS&VENUES

Enjoy some ‘olde worlde’ Europe in cutting-edge Asia with the re-opening of Hong Kong’s The Langham Club. Elegantly designed from the details of the hand-embroidered wall panels to specially commissioned furniture and Chanel-inspired tweedupholstered furniture to Savile Row curtain fabrics, the Club’s seven rooms offer the most lavish of settings for the discerning visitor. Pièce de résistance is the Lounge, with hand-painted leather wallpaper and Tiffany blue sofas. The perfect antidote to a hard day’s business.

> Stand: E550

> Stand: H550H

The Austrian Airlines flight experience has taken off with a host of awards, including the World Airline Awards ‘Best Business Class Catering’ and ‘Staff Service Excellence Europe’ categories. This comfortable cruising altitude was further endorsed by German travel magazine Reise & Preise’s award of ‘Best Business Class’ worldwide and third place in ‘Best Airline in Europe’ for the airline. Enjoy your flight.

> Stand: I250 Making it three out of the last four years, Seabourn Cruise Line has picked up Condé Nast Traveler Readers’ Choice Awards for ‘Best Small-Ship Cruise Line’. Doubling their fleet to a total of six ships, it looks like calm waters ahead for this popular cruise operator.

> Stand: G720 Myanmar has just scored a first with the European Union. The DMC Inspiration Myanmar has been appointed this October by the European Community to organise the first joint MyanmarEU meeting in the former capital Yangon.

The brand new Convention Bureau Italia comes with 38 partners, from convention bureaus to hotels and hotel chains and DMCs to professional meeting planners, all working to promote Italy for meetings and incentives.

> Stand: P450 Danish capital Copenhagen recommends you mix the holly with the snow, making your white Christmas also a green one by taking a break in their environmental city. Enjoy some mulled wine and Danish pastry at the Tivoli Christmas market; stroll along the ‘Strøget’, Europe’s longest pedestrian street; or daringly put blade to ice and go skating under the city’s Christmas lights.

> Stand: I425

> Stand: E610 Edging their way into the recognised world of PCOs is Indian company KW Conferences Pvt, based in Gurgaon, whose membership of the International Association of Professional Congress Organisers (IAPCO) will be confirmed at this year’s EIBTM.

> Stand: K110

Download EIBTM Show Daily www.eibtm.com/showdaily

Joining the elite of convention centres, Boston Convention and Exhibition Centre (BCEC) and the John B. Hynes Veterans Memorial Centre have received global recognition through the award of a gold standard from the International Association of Congress Centres (AIPC), the highest certification level a facility can achieve. As two of five such accolades across North America and just fifteen worldwide, the award further enhances Boston’s status as a leading destination of supreme convention facilities.

> Stand: A465

3-for-1 offer with Messe München International’s restructured customer management setup: with a sweepingly singular solution, three Munich locations - ICM (International Congress Center Munich), the M,O,C, Event Center and the New Munich Trade Fair Center - can be contacted via a single phone call to the new team Sales Messe München Locations, headed by ICM Director Andrea Bisping.

Particularly impressed by the success of keeping their focus on the guest experience and in developing teams to deliver this commitment, the AA Hospitality Awards 2011/12 judging panel rewarded Thistle Hotels with the prestigious ‘Hotel Group of the Year’ Award.

Guests to Park Hyatt Istanbul Maçka Palas can now enjoy the new scent created exclusively for the hotel by Parisian perfumer, Blaise Mautin. With notes of rose from the Isparta region and other essences including jasmine, vanilla, iris, violet and sandalwood aroma, inhale and enjoy.

> Stand: G200

> Stand: P500

Attracting royals and dignitaries since first opening their doors, Le Grand Hotel Park Gstaad has recently undergone a centennial renovation to continue to offer guests the best of everything in one of the world’s favourite fine living resorts. Guided by the essence of conviviality and highquality service, the contemporary yet traditionally respectful allure of the hotel, not to mention the 1,000m2 spa, ensure it is set for another century of celebrity clientele.

For those who have seen Woody Allen’s “Midnight in Paris”, they wouldn’t have agreed more when the character Adriana said, “That Paris exists and anyone could choose to live anywhere else in the world will always be a mystery to me.” You can now have a little bit of Paris magic at Le Royal Monceau-Raffles Paris very own movie theatre: an exclusive screening with a glass of champagne. On y va?

> Stand: H450

TECHNOLOGY

New name, new future. With the switch from ‘Sol Meliá’ to ‘Meliá Hotels International’ the company has revealed a new 2012-2014 Strategic Plan, focusing on globalisation to develop their growth plans and achieve greater international recognition. Having adapted their internal structure, enhanced strategic areas and created two new business areas - Asia Pacific and Real Estate as well as renewing their mission, culture and value statements, the company is aiming to be a world leader in excellence, responsibility and sustainability.

> Stand: F510

> Stand: K130 Scooping Australasia’s Leading Meetings and Conference Centre since 2006, the Sydney Convention and Exhibition Centre (SCEC) added it to the Meetings & Events Australia (MEA) National Award for ‘Best Meeting Venue for 500 delegates or more’ picked up earlier in the year. Not to mention MEA’s awards for Banquet and Catering, In-House AV services and CSR.

> Stand: E500

GlaxoSmithKline (GSK) China held its annual event on May 7th – 13th at Beijing Marriott Hotel City Wall. The event occupied two ballrooms and 11 breakout rooms in addition to a hospitality room for the planners to greet and attend to the delegates.

> Stand: E300 The Vancouver Convention Centre has achieved gold-level certification from the International Association of Congress Centers. The only two-time winner of AIPC’s APEX award for “World’s Best Convention Centre,” the Centre opened in July 1987 after originally serving as the Canada Pavilion at the World’s Fair in 1986.

> Stand: A400 ‘Resort hotel of the Year’ 2011 title holder Fairmont St. Andrews scored a further par in landing Golf Tourism Scotland’s 2011 ‘Gold Standard Awards’ ceremony. Return guests from the hotel’s 2007 hosting of this event can enjoy the benefits of a recent £17m redevelopment, particularly so if they partake of the upgraded spa complex offering ‘locally-themed massages’.

> Stand: F360

Adding a Facebook ticket shop to its existing XING facility, amiando has tapped the social network potential to allow event organisers to significantly expand their promotional platform.

> Stand: O225

BRIEF NEWS

No need to lose any sleep over whether the Scottish weather will be cruel or kind for your longawaited 18 holes in the home of golf. Scottish DMC Hello Scotland has developed an indoor alternative for you - ‘Kinetic Golf’ - with participants competing in a team building exercise to build the longest gold course from an array of quirky materials. If you see the sun popping behind the clouds at the first tee, nip indoors and ‘tea off’ on a different kind of golf.

SUSTAINABILITY

At this year’s World Tourism Forum in Lucerne, Switzerland, 230 delegates, including the South African Tourism Minister, voted with the PowerVote audience response system on the strategic importance of sustainability in tourism. One of today’s key tourism issues, sustainability is something that buyers expect to be built into products at no extra cost, highlighted by a study carried out by the Forum. As a growing field offering opportunities for businesses of the tourism sector, there will be much more to be built in over the coming years. Keep the votes coming.

> Stand: O135 Hannover Congress Centrum (HCC) has been reassuringly re-certified by Green Globe, underlining their achievement of 94% of all sustainability criteria whilst setting benchmarks for environmental and socially responsible event management.

> Stand: L275

SERVICES

DAYone

Tuesday November 29th

SERVICES

You’re On with Euromic

A real desert adventure, euromic Jordan’s Karma House organised their fifth ‘Jordan V’ two-week motoring trip through the Jordanian desert. Patronised by Lord Montagu of Beau-

lieu and with 16 classic cars traversing historical and biblical landscapes and locations, this event allows participants, for a fortnight anyway, to be a modern day Lawrence of Arabia.

GETTING bored with the usual meetings and find yourself holding out for the next coffee break? The Fresh Conference may help you. With 100% focus on the content side of meetings, it will deploy new conference formats, conduct scientific experiments and test the latest technologies among thinkers, explorers, scientists, authors as well as meetings designers, facilitators and managers to help its participants to design more effective meetings. “Fresh’s main objective is to help meeting planners increase the return on investment from their events through a results driven approach,” comments Maarten Vanneste, President of the Meeting Support Institute. Organised by the Meeting Support Institute with support by both Visit Denmark and Wonderful Copenhagen, it will be held from January 15th to 17th in Copenhagen. Get news on Fresh at www.thefreshconference.com or follow the hashtag #fresh12. Soon, your meetings may be a breath of fresh new. > Stand: P165 (MSI) & I425 (Visit Denmark)

If your preference is for sandy beaches rather than sandy engines, euromic have recently inducted CDM - Creative Destination Management of Thailand into their affiliation, offering the sun-soaked beaches of the Gulf of Thailand as well as the northern rainforests and lively city of Bangkok. A further foray for euromic this year was to introduce both luxe and lush - by joining forces with Luxembourg & More and Swiss Travel Costa Rica. With the luxury of Luxembourg and the tropical splendour of Costa Rica now on the portfolio, the euromic offer continues to expand. > Stand: F220

Trips ‘in Work Mode’

AIR CHARTER TRAVEL handled in October, one of its largest group trips with 700 VIP executives from leading car manufacturer Audi on return trips between the UK and Munich. Four different departures left from Stansted, Manchester and Birmingham airports over a three-day period carrying approximately 165 passengers aboard the charter’s Titan Airways Boeing 757. The flights supported an intensive training course which saw the executives begin to work as soon as they boarded. Customised interactive-tablets were placed on each seat of the aircraft and data entered by the executives was immediately transferred and analysed by the trainers who used it for training purposes during the two-day schedule. “It’s this kind of specific requirement that makes chartering aircraft invaluable,” says Air Charter Travel Managing Director, Tim Procter. “From the moment the VIPs boarded the aircraft they were in work mode which ensures that the company is getting maximum value for money, as it is saving time and ensures the passengers arrive in the right state of mind.” Audi also took the opportunity to customise the aircraft according to its need, and everything was branded with the distinctive Audi logo from the head rests to the napkins to after dinner chocolates. UK-based Air Charter Travel is celebrating this year two decades of business with an increase in the number of bookings of tailored air charters from large corporates. “Business is up 13% compared with this time last year,” says Procter. > Stand: G730

The Many Tentacles of Kuoni Destination Management FROM safari arrangements to ‘Lifestyle’ brochure programmes and online destination management practices, the many tentacles of Kuoni Destination Management continue to reach out and improve the services the company provides. A recent four-day workshop in Nairobi, Kenya, between the DMC’s African unit, ‘Private Safaris’, and the International Union for Conservation Nature (IUCN) focused on increasing the capacity of conservation organisations setting up small-scale tourism businesses. With an eye on unlocking risks and opportunities to understand what can be achieved whilst contributing to biodiversity conservation, Private Safaris were instrumental in the workshop arrangements and in two of the topic sessions on offer. Eco-tourism being but one of many lifestyle choices, myriad others have been outlined with the publication of DMC’s ‘Lifestyles’ brochure by its US Business Unit, AlliedTPro, detailing new and innovative programme ideas for 2012. From Deep South plantation getaways to national park adventures via white glove luxury, there’s something for everyone in there. Making sure as much area as possible is covered, Kuoni Destination Management has also recently acquired Gullivers Travel Associates (GTA), which has been integrated into their Division Destinations section of the Kuoni Group. One of the leading service providers in the fast-growing world of online travel, the tentacles just went viral. > Stand: H700

SERVICES

WHILST there are many trips that we make in our business and leisure time, there is one trip common to us all: the trip down Memory Lane. Whether it’s a visit to our birth town or where we studied or made our first break in business, there is always an allure to the trips of our past and they are always moments we want to capture and cherish. Indian Destination Management Company Indebo, specialists in tailor-made theme-based travel, have with their ‘Speaking with Hands’ website created their own Memory Lane and invite travellers to share in their journeys. For the past 30 years, they have organised trips from coast to coast in India on themes connected with religion, the Ganges, indigenous people, sustainable development and the arts. ‘Speaking with Hands’ focuses on these journeys, with more than 60 of them based on guest-written anecdotes on themes from turbans to terracotta. With work soon to commence on a coffee-table book to accompany the website, unwind the clock a little with an INDEBO trip. > Stand: G850

New Formats for Meetings

Turning Back the Hands of Time

DAYone

Tuesday November 29th

DAYone

You’re Set for SucceSS! There’s no denying it, Toronto’s on a roll! We continue to be on top of our game with impressive rankings and recognition, and the biggest names in meetings and conventions are signing up to get a piece of Toronto action. With North America’s #1 CVB* on your side and a destination that has recently been ranked one of the world’s best cities for business, life and innovation**, you’ll look good in Toronto. Experience our award winning services first hand – for association conferences contact Alice Au, Director of Sales, International at aau@torcvb.com and for corporate/incentive meetings contact Mark Crawford, Account Director, International Corporate at mcrawford@torcvb.com. *According to a study prepared by the Watkins Research Group, Inc. 2010. **Based on a report from PriceWaterhouseCoopers and the Partnership for New York City.

Funding provided by the Government of Ontario

DESTINATIONS

cluding hotels and attractions, in the vicinity,” said James Tien, Chairman of HKTB. A three-pronged strategy of intensely promoting Lantau includes representation at overseas MICE trade shows; HKTB packaging and promoting of Lantau’s MICE tourism products offered by the Hong Kong travel trade and the organisation of FAM tours for overseas MICE organisers; and, lastly, leverag-

Personalisation At Its Best

THE Gods must be happy. Jeju Island, also known as the “Island of the Gods,” hosted the largest incentive group in its history, with nearly 11,200 Chinese visitors travelling to the southern Korean island in September. Given the sheer volume, employees of Baojian, a Chinese

direct sales company for health care products, travelled to the island in eight different groups employing a total of 62 Boeing jets, 280 buses, 15,000 hotel rooms and spending a whopping KRW40 billion (approx. €26 million) in shopping, restaurants and hotels.

ing online platforms to publicise Lantau’s offerings. Whilst an ongoing project, efforts to date have lifted Lantau onto the MICE calendar in securing 42 meetings and exhibitions between October 2011 and 2013, with many more certain to be attracted. > Stand: E550

To coax Baojian to Jeju, the island renamed one of its busiest streets in downtown to ‘Baojian Street’. It also invested KRW270 million (approx. €180,000) in creating cultural events and street performances. The groups were treated to a six-day programme with visits to several landmarks, including the ICC Jeju, Jeju Folk and Village Museum and Sung-San sunrise peak, a UNESCO world heritage site. These experiences of Korean culture were accompanied with guests feasting on sumptuous Korean cuisine. As the saying goes, “One cannot see Jeju unless one looks. It is like seeing only trees before entering a forest”. In this case, the Chinese visitors must have seen the Gods themselves. > Stand: D520

EVERY year, the German capital Berlin throws a ‘festival of lights’, illuminating its prominent buildings and showing the best sides of the city in a kaleidoscopic array of colours. It is an event that attracts many visitors to the city to see it, for just a short while, in its almost dream-like state. Perhaps encouraged by the images and success of this festival, the German Convention Bureau (GCB) have their own take on this festival with their “Members in the Spotlight” designation, currently cast on both Berlin and Frankfurt. Ten years old this year, the Berlin Convention Office (BCO) of visitBerlin has gone from strength to strength, making a decisive contribution to the city’s success as a convention destination and elevating the city to be one of today’s leading international MICE metropolitan centres. Honouring the work the BCO carries out - from assisting event planners in organising their conventions, conferences and incentive trips to optimising hotel bookings and advising on best culinary options - GCB has put Berlin at the forefront of their marketing efforts and helped consolidate its status as most popular German destination for international conferences. Frankfurt, the second GCB spotlight city, is the financial heartbeat of Germany, home of the DAX stock exchange, and as such sits at the financial centre of Europe’s powerhouse economy. With the nation’s financial spotlight also on the city it is important that its infrastructure works smoothly, which it does, as recognised by the EU supported European Spatial Planning Observation Network (EPSON) in their conclusion of the metropolitan region being Europe’s most accessible. This strong infrastructure alloyed with high quality convention services ensuring a good price-performance ratio have cast the spotlight on Frankfurt’s conference venues, ensuring they are a focus of GCB marketing. Both conference destinations enjoying their own festival of lights, it is clearly very bright times ahead for both Berlin and Frankfurt. > Stand: J200

Hyderabad Goes Global ‘TAKING Hyderabad to the world and bringing the world to Hyderabad’ is the utmost priority of Jalil (Gary) Khan, newly appointed CEO of the Hyderabad Convention Visitors Bureau, also a regional first for India. Known as the City of Pearls, a global centre of the diamond and pearl trade, it has recently slotted into the global convention circuit with an international class Convention & Exhibition Centre accommodating up to 6,500 delegates, a range of hotel options, organised ground transport, the award-winning Rajiv Gandhi International Airport and experienced on-the-ground PCOs to bring the package together. With their sights set on mega events, conferences, conventions and exhibitions, the city is positioning itself to be another precious gem for meetings in India. > Stand: D430

DESTINATIONS

RAISING the status of Hong Kong’s biggest island as a MICE destination, the Hong Kong Tourism Board (HKTB) has teamed up with MICE and travel trade partners to promote its ‘Lantau Experience: An Inspirational MICE Destination’ initiative. “In selecting a venue for MICE events, many organisers consider not just the venue, but also the ancillary facilities, in-

A Festival of Lights

Lifting Lantau

DAYone

Tuesday November 29th

Lucerne’s Adrenalin Rush

Tour de France

SWISS lakeside resort Lucerne has won the bid to host the Adventure Travel Trade Association’s (ATTA) 9th Annual Adventure Travel World Summit. Regarded as a pioneer for adventure travel and tourism, the town looks forward to welcoming 600 dedicated adventurers to its al-

so architecturally adventurous KKL Luzern Culture and Congress Centre for their 2012 event. “The summit ties in directly with Switzerland’s overall tourism strategy because year-round adventure travel is a unique and authentic way to enjoy Switzer-

More Meetings in Madrid Madrid Río

Do you know... We have increased the number of Pre-Scheduled Appointments from 6 to 7 per day of attendance for all Hosted Buyers. This will result in an approximate increase of 10% more PSA’s expected to take place over the three days of EIBTM. The EIBTM Welcome Reception will, for the very first time, take place outside of the Fira in the centre of the City in The Italian Pavilion alongside the famous Barcelona Magical Fountains of Montjuic. This evening, 18:00 - 20:00. With events on five continents for the global meetings industry, Reed Travel Exhibitions (RTE) is undertaking its first worldwide research among its total buyer and supplier database. Don’t miss the launch of the IBTM Global Industry research today from 14:00 - 15:00. This year we celebrate our 8th year of EIBTM in the city of Barcelona. EIBTM is the industry’s leading annual showcase where our visitors can literally tour the world in three days with products and services from over 90 countries on show.

Join our EIBTM group on Linkedin.

land’s diversity, both naturally and culturally,” said Alex Hermann, Director Americas of Switzerland Tourism. Swiss Army knife in the rucksack and the St. Bernards on standby, let the adrenalin flow. > Stand: H450

ONE of the few major capital cities not built around a river or harbour, Madrid always had greater reason to strengthen its air connections. The city’s Barajas airport is today Europe’s fourth busiest, handling 50 million passengers annually, home to Europe’s busiest air route the Barcelona ‘air bridge’ - and is a significant business catalyst for the city. The business of aviation has led to business in aviation for the Madrid Convention Bureau (MCB), who recently landed the inaugural 2013 World ATM Congress held by CANSO (the Civil Air Navigation Services Organisation) in partnership with the Air Traffic Control Association (ATCA). The debut event will

bring 5,000 delegates from 100 countries to the Spanish capital, including senior executives and industry experts as well as manufacturing and navigations systems companies. Hosting the CANSO congress will be a mere warm-up, however, for an even bigger event scheduled for 2014. The European Society for Medical Oncology (ESMO) anticipates 18,000 delegates and descending upon Madrid and will be the city’s biggest medical congress to date, another coup for MCB. Other major scientific meetings taking place in Madrid include IFRA Expo 2012, which expects 10,000 attendees; European League Against Rheumatism Congress 2013 which will bring togeth-

er more than 18,000 delegates or WPA 2014, Congress of the World Psychiatric Association. With all these wins, Madrid is not complacent as it continues to reinvent with new attractions and hotels growth. Alessandro Sansa, Director of the Madrid Convention Bureau recommends discovering new areas such as Madrid Río, “a huge green area where the new Hall 16 of the Matadero Madrid (previously an animal slaughterhouse) has just been opened. Almost 5,000m2, it has already hosted the celebration of the World Cup and the MTV Beach Festival Madrid last summer”. Staying in Madrid has just become even better: 12 new hotels in the Madrid city, more than 1,000 new hotel rooms throughout 2012, new terraces, meeting and multipurpose venues such as the Palacio Neptuno. Securing these events is testament to Madrid’s ability not only to organise such large-scale events but, with value for money accommodation complementing solid infrastructure and a rich cultural offer, its clear attraction as an event destination. In the world of event hosting, Madrid continues to fly high. As Sansa describes, it is a combination of “services of a modern metropolis with an open and latin lifestyle”. > Stand: N400

STAGE one of this year’s convention Tour de France takes us from Annecy to Paris. Starting in Annecy, where L’Impérial Palace Lake Annecy hosted two international scientific conferences this year - the CERN: Quark Matter event of 700 delegates and the 4th Annual Live Surgery Advanced Course, with 1,000 participants and featuring real live surgery over its four days - we pass by the gentle slopes where the hotel offered its fine restaurants, plenary rooms and broadcast facilities of its congress centre rooms to make sure both events were a success. Leaving the lower Alps and lakeside shores of Annecy, after several hours on the road the convention peloton arrives in French capital Paris, scene of this year’s biggest ever international congress. Attracting over 32,000 people from 146 countries and occupying 130,000m2 of the Nord Villepinte Congress and Convention Centre, the European Society of Cardiology (ESC) event underlined the status of Paris as high point of the Tour. Delegates at this end of l’étape were able to indulge in the city’s strength of hotel offer, culture, cuisine and range of shopping at an event supported by the Paris Convention and Visitors Bureau, the City of Paris, Paris Chamber of Trade and Industry, and Viparis. The convention Tour de France continues to go from strength to strength. Tackling the mountain stages of contemporary challenges, the French convention peloton remains strong, aerodynamic and focused on reaching its summits. > Stand: K450 & J470

DESTINATIONS

ESC Congress 2011©

DAYone

DESTINATIONS

Colombia Undergoes Reconstructive Surgery

HAVING taken the scalpel to their approach to organising events, Colombia has been able to quadruple its number of validated congresses - from 23 in 2006 to 95 in 2010 - reflected in an ICCA ranking uplift of 16 places over the same time period. Now listed as the fifth Latin American congress destination, this positive shift has been picked up in equally positive Spanish press, acknowledging Colombia’s efforts to consolidate itself as an M&I destination and bolster its competitiveness. The bulk of their focus is now set to fall upon the specialist medical sector, for which they aim to attract 19 international congresses to the cities of Cartagena, Medellin, Cali and Bogotá over the next two years. This is driven by Proexport Colum-

bia, the agency responsible for the international promotion of the country’s image and as an event destination and specific remit of increasing the presence of foreign visitors. In 2010 they managed this to the tune of accomplishing 14 large events and promotional support for another 40 associative congresses, figures they aim to surpass in the coming years. With the pulse now established, if they can manage to suture the number of events they plan to attract to the hightech facilities they can offer and keep the blade clean and ready for their next forays, ICCA’s post-operative diagnosis may be for even higher rankings. > Stand: D400

Tuesday November 29th

Find Your Inner Dude White Stallion Ranch: Photo Courtesy of Tucson CVB

EARLY twentieth century urban aristocrats and Hollywood celebrities escaping everyday stresses sought out the solitude and wilderness of Tucson and Southern Arizona, the first arrivals taking the name ‘dudes’. Unknown then to the locals, this would be the start of a travel market making the area the “the dude ranch capital of the world” by the 1950s. Whilst the cowboy mania of the 1950s has tapered off today,

the ranches of this region remain some of the best places to abandon city stresses for the call of the wild. With horseback riding still central to the activity offer, including lessons and wranglerguided trips, the ranches have also integrated luxury elements to ensure they cater to the desires of all. With resorts offering leisure sports, shopping, gourmet dining and spa options, it’s now possible to keep a little bit

of urban pampering close at hand. For those preferring something between the bliss of massage table and thrill of horseback, there are also guided hiking tours, mountain biking, birdwatching and regional historic trips. Slip off the suit and tie, don your jeans and Stetson and go find your inner dude again. > Stand: A280

Meet us at EIBTM Hong Kong Stand E550

Meet the Meetings & Exhibitions Hong Kong (MEHK) team and our trade partners at stand E550 to discuss your next business opportunity, and pick up a copy of “Your Chinese Horoscope 2012” book to find out what the Year of the Dragon has in store for you.

Hong Kong Cocktail Reception

Join us from 4.00pm-6.00pm on Wednesday, 30th November for the Hong Kong Cocktail Reception: A chance to meet our trade partners, and find out what’s new in Hong Kong. A trio of cocktails will be served at the stand, created by two professional mixologists.

Hong Kong Stand E550 Trade Partners ATTRACTION • Ngong Ping 360 5 DMCs • DMC The Destination Management Company • Jetway Express Limited • PC Tours and Travel • Tomco Incentive • Tour East (HK) Ltd CONTACT: Helen Chan Tel: +44 (0) 207 432 7700 Email: helen.chan@hktb.com Web: mehongkong.com

9 HOTELS • Conrad Hong Kong • Grand Hyatt Hong Kong • Harbour Grand Hong Kong • Island Shangri-La, Hong Kong • Kowloon Shangri-La, Hong Kong • The Langham, Hong Kong • Mandarin Oriental, Hong Kong • Regal Hotels International • The Ritz-Carlton, Hong Kong

Go where no incentive has gone before.

COME EXPLOR E WITH US.

Tailor-made services. Everywhere. YOUR MEETINGS & INCENTIVES SPECIALIST AROUND THE WORLD

Our clients can count on tailor-made travel and events services; all around the world. In our opinion, no event can be compared to another. And we are committed to preserving your event’s unique character and goals, with focus on originality and quality.

Our network of local specialists consists of over 90 DMCs throughout Africa, Arabia, Asia, Australia, Europe, India and the USA. Each oﬃce is a team of destination insiders and will make sure that your clients experience the best our destinations have to oﬀer. h

WWW.KUONI-DMC.COM

Meet our destination specialists at the EIBTM 2011, on stand H700.

Kuoni Destination Management · Ueberlandstrasse 360 · CH-8051 Zurich T +41 44 325 21 11 · F +41 44 321 19 09 · dmc.ho@ch.kuoni.com

DAYone

Tuesday November 29th

We make it our business to understand yours! DAYone

Tuesday November 29th

Visit Flanders Meeting Cities at booth H300 Belgium

Antwerp-Bruges-Brussels-Ghent

Annick Debels

Gent Convention Bureau

Jan Wittouck

Flanders-Brussels CVB

Frank De Neve

Antwerp Tourism & Convention

Inge Marstboom

Antwerp Tourism & Convention

Evelyne Bardyn

Flanders-Brussels CVB

Kathleen Bertier

Meeting in Brugge

flanders-brussels convention bureau Belgium

modern Egypt equipped with numerous suggestions for your next meeting: a folklore-themed event in an ancient Nubian village on a desert island, enjoying dinner in the Luxor whilst watching a ballet or listening to an orchestra, or simply a barbeque in the desert! The desert sands can also be found as bunkers in the midst of lush greens of the golf courses that are proliferating throughout the country. Hotels are booming too: the Hilton Zamalek Resi-

dence Cairo was opened last year, complete with three meeting rooms and a business centre. The Hilton chain will also open another hotel in Cairo, the Hilton Heliopolis in 2014. With the peaks of the pyramids shimmering in the midday heat, Egypt’s meetings future may be aiming to join them at these dizzy heights. > Stand: C550

A New Mayan Era

VOZBOX

EIBTM is a long-established activity in the marketing plans of VisitScotland and continues to be the most popular meetings trade show for our partners. In the current economic climate and with the launch of new trade shows such as AIBTM, all marketing budgets are being squeezed. However, with 15 partners on the stand in Barcelona, our partners demonstrate that this is one marketing platform that they can’t afford to miss. Their feedback consistently indicates that they value EIBTM for generating new sales leads and meeting with clients. From the perspective of VisitScotland, this is our top performing activity in terms of meetings enquiries for Scotland. It is also an excellent platform for informing our target markets about Scotland’s top-performing meetings products and services. Despite the uncertain economic outlook I was really blown away last year when I realised we had nearly doubled the value of enquiries handled on the stand over the previous year!

Amanda Henderson, Marketing Manager, Europe, VisitScotland’s Business Tourism Unit

THERE are no excuses needed for a trip to Mexico... but just in case, next year will be an even more exciting time to get yourself there. According to Mayan astronomical calculations, December 21st 2012 is the beginning of a new era. To welcome this properly, dances, rituals and ancient festivals are being planned in archaeological sites and the cities of Chiapas, Campeche, Yucatan, Tabasco and Quintana Roo. > Stand: B440

Global Meetings, Events and Business Travel Portfolio

HAVING overcome the turbulence of the so-called ‘Arab Spring’, meetings have ‘sprung’ back in Egypt, a destination of ancient culture and heritage. Where else in the world can the Red Bull X-Fighters strut their 2-wheelers against the backdrop of the Great Pyramid of Giza or a gala dinner be enlivened with sound and light shows at the Temple of Philae? At EIBTM this year, the country will be presenting the ‘New Egypt’, a post-revolution

ANOTHER volcano that has erupted on Iceland had been the success of its meetings industry, recognised by the accolade of World Festival and Event City being awarded to the capital city, Reykjavik, in 2011. From Tango to design, cutting edge theatre to the Icelandic Horse, the city hosts about 30 events annually, many produced by the City of Reykjavik. When you discover the knife-cut valleys, gargantuan fjords, monumental cliffs, black-sand beaches, thundering waterfalls, and silent white glaciers, you’ll probably understand the accolades. After all that, you might want to enjoy some of the bustling nightlife that Reykjavik is also becoming famous for. There is clearly another eruption happening in Iceland, but this one won’t result in your flight being cancelled due to volcanic ash. On the contrary, make sure your next flight takes you to this unique island that is destined to leave you feeling awestruck. > Stand: J650

DESTINATIONS

Egypt, Top of the Meetings Pyramid Erupting Onto The Scene

Tuesday November 29th

DAYone

Have you ever dreamed about a modern, versatile and state-of-the-art Convention Centre for up to 4,000 people, with 2,000 bedrooms in the same complex, more than 30 restaurants, Golf & Team building activities, Beach Club and an amazing Theme Park? All in one. One contact for one of the largest integrated meeting facilities in Spain.

Unique experiences at PortAventura

Just one hour from Barcelona

HOTEL&VENUES

A Wheel That Keeps Turning ONE of the world’s earliest Ferris wheels, Vienna’s ‘Riesenrad’ in the city’s Prater amusement park went up in 1897 and, despite war damage and a previous permit issued for its destruction, continues to turn today and attracts countless visitors. Turning with equal vigour and also drawing significant numbers of visitors is the wheel of the city’s meetings industry, more so since the Messe Wien Exhibition and Congress Centre’s stateof -the-art, ‘chameleon-like’ new building concept became a reality in 2004. Last year, a new Hall B gallery with 24 enclosed and partitionable meeting rooms was added “to offer our customers even better service and more convenience,” said Renate Dobler-Jerabek, Reed Exhibitions Messe Wien Director of Congresses & Events. The wheel’s full rotation does not end there, however. A new website went live this year, giving visitors one-touch access to all the centre’s spaces as well as virtual navigation, downloadable floorplans, detailed technical information and up-to-date rental prices. Maybe there’s a secret dynamo between the Riesenrad and the Messe Wien complex, powering ideas on how to take the industry forward. Whatever the secret, the calendar of events is filling fast and it is keeping Vienna at the forefront of the world’s leading meeting destinations. > Stand: I250

Frida Ramstedt, Trendenser.se

“A free room for the night is a blogger’s delight.” It could be the new slogan for Scandic Grand Central’s latest concept, engaging the help of a renowned Swedish blogger to develop a room in this Stockholm landmark hotel specially for the blogging community. With bloggers often unable to attend events for budgetary reasons, they can apply to stay cost-free in the concept room currently being tested out. Equipped with a laptop tray, iPad with frame stand, self-time for photographing, memory stick reader, wireless speakers and a range of books and magazines, bloggers might even have enough loose change to sup a cocktail at the hotel’s Acoustic Bar, set to be a city highlight. Skål! > Stand: I600

One-Stop Nürnberg

A new cooperative initiative between NürnbergMesse and the Nuremberg Convention and Tourist Office (CTZ) has resulted in a new congress brand for the Bavarian city: NürnbergConvention. As part of the refresh, the CCN Convention Centre Nürnberg has also acquired a new name, NürnbergConvention, and now falls under the remit of the new brand in a push to promote the city and centralise the management and organisation of events. “NürnbergConvention doubles and trebles our contact areas in the market - and now we can develop a powerful presence on such important industry platforms as GCB, EVVC, ICCA or MPI,” said Dr. Roland Fleck, NürnbergMesse Managing Director. The tourist and convention office are also positive about the enhanced potential of the cooperative arrangements. “NürnbergConvention quite clearly focuses on the destination concept,” said Yvonne Coulin, CTZ Managing Director. “What represents Nürnberg and makes it unique is also what delights the congress visitors.” With the sights set on a long term plan, NürnbergConvention will also be seeking to capture a greater proportion of the small and medium events category, although it may need some new facilities to make this happen. “It may seem strange for the operator of an existing congress centre, but if we were allowed to make a wish, it would be for another congress centre in Nürnberg to cater for the smaller events,” said Fleck. With a strengthened and unified congress brand behind the new initiatives in Nürnberg, those wishes may come true quite soon. > Stand: L310

One City, Two Continents, The World

MARKING their 15th anniversary with a flourish, the Istanbul Convention and Exhibition Centre (ICEC) this year hosted the 4th United Nations Conference on the Least Developed Countries. For five days in May, the city with a foot in both Europe and Asia became the world spotlight on how to help the planet’s poorest nations develop. With 17,000 attending delegates including a roll-call of dignitaries - no less than 22 Heads of State, 19 PMs, 10 Deputy PMs,

94 Ministers, 47 Chiefs of International Agencies and 192 Delegations of UN member nations ICEC closely collaborated with five further congress and convention centres throughout the city to arrange an additional 60 meeting rooms used in delivering the event, ICEC the hub for the event’s decisive meetings. A destination already boasting two continents, it will host the rest of the world quite comfortably too. > Stand: P500

HOTEL&VENUES

AFTER a morning of shopping or business in Istanbul, one of the world’s recognised mega-cities, you’ll have good reason to want to unwind and relax for a while. In fact, you’ll have well earned it. Thankfully, Swissôtel the Bosphorus lays on two offers that relax both mind and body, so it’s not a bad idea to take advantage of both. First up is their ‘Art and Tea’ concept, the menu and crockery inspired by history’s great painters. With views of the Bosphorus and artist works changed weekly, five o’clock tea promises to relax and stimulate. With tea-time over and the focus shifting purely to the body, the hotel’s capacious and renowned Amrita Spa & Wellness facility has a host of bodily treatments to counter the falling leaves of autumn and falling temperatures of winter. These two Turkish delights ensure the feelgood factor in Istanbul. > Stand: F360

Blogger’s Delight

Turkish Delights

DAYone

Tuesday November 29th

HOTEL&VENUES

A Revolution in Vegas Countdown to December

NO, not that kind of revolution, rather the one that means a full turn of the circle. From 2013 the a huge Ferris wheel will front the new heart of the Las Vegas strip. The Linq, an 18,000m2 shopping, gastronomy and entertainment paradise costing more than €400 million, has been commissioned by Caesars Entertainment Corporation to revive and redefine the entrance to the iconic Caesar’s Palace. “The Linq will be the new address for fun and entertainment in the heart of the Las Vegas Strip,” said Gary Loveman, Chairman and President of Caesars Entertainment. Set to be the world’s highest Ferris wheel at a vertiginous 167m, the Las Vegas ‘High Roller’ will certainly be fun, as well as being a revolution of engineering. Strap in and prepare to see Las Vegas from even greater heights! > Stand: A270

DECEMBER just got even busier for Qatar. Apart from celebrating its National Day and the Arab Games, a multi-sport event involving some 7,000 athletes from 22 Arabic countries competing in 35 sports, the country has another big event to celebrate: the official opening of the Qatar National Convention Centre (QNCC). Activities have already been in full swing at QNCC, how-

ever. It welcomed the ‘Teachers of English to Speakers of Other Languages (TESOL)’ Convention, which brought together 400 international and regional educators last October. In November, it played host to 1,200 delegates for the ‘World Innovation Summit for Education 2011’ (WISE) and ‘The Hague International Model United Nations’ (THIMUN) conference as well as the Qatar Foundation Second

Annual Research Forum (ARF 2011). Come December, it will host the 20th World Petroleum Congress 2011. Converging under the signature Sidra tree branches, the QNCC has a team of 390 employees from 36 different countries including Australia, Malaysia, South Korea, South Africa, United Kingdom and the Gulf States. “All employees have just undergone two weeks of intensive orientation and training covering various topics including cultural awareness, customer care and team building activities,” commented Adam Mather-Brown, General Manager. “This underscores QNCC’s emphasis on developing a highly passionate and dedicated team to cater beyond the expectations of clients and guests.” The branches of the Sidra tree which traditionally provided shelter for scholars and poets to gather and exchange and share knowledge can now add meeting planners to its list. > Stand: B500

Win amazing prizes An iPad 2 & Hotels stays sponsored by Sofitel

An iHome docking station

sponsored by Pullman hotels and resorts

Join us today at 5.00 pm on the Accor stand G500 © Fotolia - Design: ND Conseil

Accor celebrates MOROCCO

Seamless Slide from Booking to Boardroom tal Meetings initiative, offering meeting organisers and business delegates a smooth passage from the booking process to the boardroom business. With a two-hour response to enquiries followed up by a proposal 24 hours after an enquiry is placed, a dedicated service manager on-site ensures no hiccups in the meeting delivery. Meeting organiser access to new online tools, such as interactive floor plans, helps ensure a more

involved and detailed process. In addition to this is the unique ‘Insider Collection’ service, whereby delegates can experience more of their host city through off-site team building activities in unique city attractions, arranged in conjunction with the hotel staff’s local knowledge. > Stand: E400

ONE of the greatest cinematic passages of eye-spinning lightshow extravaganza, Stanley Kubrick’s ‘2001: A Space Odyssey’ ended with a mesmerising spectral trip to reach back to the origins of mankind. Collaborators Spaceport Sweden, Icehotel, Swedavia and Scandinavian Airlink, having launched their new ‘Northern Lights Flight’ product, are offering nine lucky passengers a similar spectral journey, bringing you up above the clouds

and closer to one of the absolute wonders of the natural world. The maiden flight will take off on January 15th 2012, with three more flights scheduled for February. The odyssey begins with a short presentation about northern lights at Icehotel in Jukkasjärvi followed by a transfer to Spaceport Sweden. Then, it’s up, up and away. Prepare to be truly dazzled! > Stand: I600

HOTEL&VENUES

VOZBOX

EIBTM is ONE event that I look forward to every year. Barcelona is not only a great city, but the show also brings together friends, colleagues and new potential every year for me and my business. I was at the CEO summit last year and this year, I am sure it will stimulate debate and understanding amongst some of the most senior people in the events industry. I look forward to meeting new colleagues as well as making new friends and to learning more and potentially doing some business.

David Hornby, Managing Director, WHY NOT and Strategic Director, Smyle Hans-Olof Utsi

MYRIAD can be the problems encountered between booking an event and delegates taking their seats in the boardroom. The room has been double-booked and you need to be relocated; you haven’t heard back from the venue in sufficient time; the paperwork has been misplaced ... the list goes on. InterContinental Hotels within Europe has moved to iron out these potential creases with their InterContinen-

Trip The Light Fantastic

GDAŃSK & REGION where business meets

POLAND

Looking for an inspiration? Gdańsk Convention Bureau will do it for you.

GDAŃSK CONVENTION BUREAU

28-29 Długi Targ St. · 80-830 Gdańsk, Poland · phone +48 58 300 06 59 · fax +48 58 301 66 37 convention@gdanskconvention.pl · www.gdanskconvention.pl Business tourism promotion as the trademark of Gdańsk and Pomerania. Publication co-financed from the European Union funds.

DAYone

ROYAL weddings don’t come around too often, so when they do they tend to be pretty sumptuous affairs. The most recent such bash was that of Monaco’s

Prince Albert II to his new South African bride, Ms Charlene Wittstock, in which the Fairmont Monte Carlo played its part in making the fairy tale come true.

the fishing village of Port Soller, surrounded by the Tramuntana Mountain, a UNESCO Heritage Site. Just 35kms from Palma International Airport, it offers 120 bedrooms spread over 11 separate buildings covering 18,000

Catering to the 6,000 wedding guests, the hotel celebrated the marriage of cultures by bringing chefs from their Fairmont Zimbali Resort in South Africa to mix regional specialities with the local fare. The hotel also embraced local business in the celebration by sourcing a locally brewed “Mariage Princier” beer dedicated to the event and engaging a local artist to make a scupture for the top of the wedding cake. Not wishing to overlook making the event sustainable, the hotel utilised as much biodegradable and eco-friendly material and cutlery as they could. All in all, Fairmont met the regal requirements for a fairy tale event. > Stand: F360

6,000 Good Reasons to be Nervous WHILE organising the European Federation of Neurological Societies (EFNS), it’s maybe a good chance to learn a lot about the body’s nervous system. In September, 6,000 members from 100 countries arrived in Budapest for their annual congress; if it isn’t well planned it could be the reason for an organiser’s nervous breakdown. For EFNS’ 15th Annual Congress hosted at Hungexpo Budapest, eight session rooms each accommodating between 250-700 delegates alongside a 2,000-seat plenary room were utilised, including an exhibition area with 60 companies. With such a quantum of high-end delegates in town, the city took the chance to share its local treasures which involved securing the Budapest Market Hall for an exclusive social event, giving delegates a real flavour of the city - including goulash, Hungarian meats and cheeses, strudel and local beverage delicacies. Accompanying this feast was Hungarian dance and music and, if you dared look up, acrobats hanging from the roof! So, 6,000 good reasons to be nervous, all of them overcome. > Stand: I470/N700

IAL

A Fairmont Fairy Tale

T du M c

Meetings Masterclass

Come to IAPCO Stand K110

sqm. Imagine your meetings with views over the Mediterranean Sea and an outdoor terrace? Exhibitions among garden walks and natural rocks? A little more pampering? The hotel’s signature Talise Spa is set to become the island’s most exclusive wellness and fitness venue, a more than 2,000 sqm facility with an outdoor Hydropool overlooking the valley. Amidst nature’s vegetation, the hotel will also be internationally recognised as a green building by the LEED GOLD certification, which takes into consideration green building design, construction, operations and maintenance solutions. With jumeirah meaning ‘beautiful’ in Arabic, the Jumeirah Group are certainly living up to their name, as they extend their stylish and luxurious brand across the globe. > Stand: M400

MALLORCA, one of the Balearic Islands, has yet another gem to discover. The Jumeirah Group is making its first luxury mark in Spain with its Jumeirah Port Soller Hotel & Spa. To be opened in Spring 2012, the hotel is built on a cliff overlooking

Th e is d R W e ee gi k O str nly atio n

SEPTEMBER 2012 promises to be a busy month for the Aberdeen Exhibition and Conference Centre (AECC) after their triple bid-winning success to host the European Optical Society Annual Award, The World Heavy Oil Congress and The Society of Core Analysts Symposium. Two of these three events connect strongly with the Scottish town’s growing energy industry and build on their recent hosting of the All-Energy Exhibition in the city. “AECC continues to be the centre for energy events in the UK,” said Brian Horsburgh, MD of AECC. It’s not solely energy industry success in Aberdeen, however, as they have also fended off Paris to land the International Workshop on Campylobacter, Helicobacter & Related Organisms (CHRO) in 2013, following hot on the heels of recently securing the International Conference on the Bioscience of Lipids for September 2014. With AECC part of a troika including the Aberdeen Convention Bureau and Aberdeen City Council in successfully securing the events, a solid three cheers is due to a job triply well done! > Stand: G300

Luxury Meetings on the Coast of Mallorca

EIB

HOTEL&VENUES

Three Cheers For Aberdeen

Tuesday November 29th

Annual Seminar

The Perfect Marriage

In Vino Veritas The museum of the Castell del Vi, a 12th century building occupying three floors of a former Castle of the Counts of Prades of Falset, has been restored and AV equipped to give visitors a complete picture of the history and idiosyncrasies of this wine-growing region. > Stand: N500

ON the banks of central Melbourne’s Yarra River, a collaborative effort between the Melbourne Convention and Exhibition Centre (MCEC) and Hilton Melbourne South Wharf has produced South Wharf Meetings and Events (SWME). Tailored to attract the small to medium sized events of 10 to 250 people, facilities include flexible menu choices, state-of-the-art technology and a host of meeting rooms and break out areas with stunning riverside views. Marrying the best of the convention centre facilities to Hilton’s renowned service, special introductory offers can be found on the newly launched website: www.swme.com.au > Stand: E500

HOTEL&VENUES

to the vineyards forms a part of some of the exceptional activities that can be begun in one of the hotel’s three meeting rooms, one of them a vaulted 18th century Catalan treasure, with a capacity for up to 180 people. A night at the hotel promises a relaxing end to an evening of Catalan pleasure.

COMBINING the double pleasures of art and wine, the Hotel Priorat-Hostal Sport and the Castell del Vi museum have teamed up to promote the Priorat wine region, gaining great recognition worldwide, as a meetings destination. The hotel’s offer of wine tastings, paired menus and trips

DAYone

Tuesday November 29th

TECHNOLOGY Where Sustainability Meets Technology

Software Upgrades for a Seamless Event

Munich’s Dolce Vita for Event Planners FOR those who can imagine using software beyond version “2.0”, Ungerboeck have unveiled their fully web-based version 20.3 of their event management software. $10 million of R&D, more than seven million lines of code, three thousand web pages and more than

TECHNOLOGY

THE latest in green technology, ‘E-Posters’ are the electronic version of traditional printed posters transposed to full HD digital touch screens. Brähler’s new product aims to substitute the traditional manner of exhibiting abstracts, especially in scientific meetings and conference. Thanks to its use of technology, the product saves space and uses a quick system to collect, search and manage posters. E-Posters also centralise information for the congress: its agenda, social programme messages or additional info that can be scanned by the viewer using a smart phone. The system can be a further source of income for organisers, introducing space for sponsor’s visibility, videos or loops. > Stand: L230

three years of graft have gone into the largest single commercial software project in the events industry. The latest release is an event management software that offers a role-based user interface, fitting individual users ‘like a glove’ and yielding higher productivity whilst reducing time spent on end-user support and total cost of ownership. It also has Rich Internet Applications (RIA), which improve productivity levels through faster load times and less page to page navigation. Event and Meeting Planners can particularly benefit

from enhanced functionality in preparing and providing Quotes, through Ungerboeck Mobile, Email Marketing and an Add-in for Word and Excel 2010. Destination Managers and CVBs have the added bonus of the Ungerboeck interface to DMAI’s MINT database to look forward to. With an active maintenance agreement allowing existing customers to upgrade, the switch to 20.3 promises an exceptional user experience. > Stand: O220

Quick & Easy Online The Virtues of Going Virtual Registration

DOLCE MUNICH UNTERSCHLEISSHEIM is now offering internet tools with 3-D overviews of the various spaces, also showing possible seating arrangements, size and room capacity. Planners can now visualize their spaces in 3-D detail rather than the paper sketches of the past. Further boosting these initiatives, the hotel has implemented Web View Diagrams by Newmarket International and Passkey International’s GroupMAX, planning and online reservations technology respectively. With the former further simplifying the planning process by matching suitable premises to event criteria, the GroupMAX online reservations technology is a boon to both Dolce staff and meeting planners alike through its ability to track room block and reservation trends over the event lifecycle via intuitive online dashboards, email alerts and mobile applications. With this assisting planners and staff to jointly optimise room blocks and creating an improved booking experience, the tool also integrates a marketing application that allows it to market room upgrades, promotional offers and group guest amenities in an intelligent and professional manner. When the event moves beyond the planning stages and goes live, on-site specialists ensure smooth technological operation in managing the setting up of fixed IP addresses, secure VPN connections for direct and safe company link-ups and virtual connection of meeting rooms. All of which does indeed make it the Dolce Vita for technologically demanding event planners. > Stand: H710

IT’S a well known fact that the world spins in the opposite direction ‘down under’, so in the spirit of being otherwise Sydney’s Convention and Exhibition Centre (SCEC) has launched an Australian industry first ‘virtual event’. Initiated with the online version of the Australian Business Events Expo - ABEE Online - it is the maiden virtual voyage for an Australian venue. “Our virtual events will be designed to give a real sense of an event, with delegates able to engage with exhibitors and absorb the flavour of a show,” said Amanda Anker, SCEC Director of Marketing and Sales. Rather than a replacement for the main draw, the virtual event is designed to appeal to those unable to physically attend as well as delegates who may want to revisit certain aspects of the event. By a simple log on you,

virtually, go through the lobby to the conference room, where you can choose from the seminars on offer, or go straight to the exhibition hall to visit the stands and peruse the videos and brochures. “We see this as an event add-on which can help build event numbers,” added Anker. “Where this concept has been used by organisers overseas, the feedback from visitors has been very positive, with more than a third saying they were more likely to visit the physical event the following year as a result of seeing the virtual show.” Providing virtually everything you might need, this is a truly positive addition to the centre’s IT portfolio. The world does spin in the other direction down under, doesn’t it? > Stand: E500

EVENTURE & EDISON are online registration softwares being promoted by Parthen at EIBTM. Through Ed·is·on, organisers can with a few clicks create their own online registration form, complete with online payment option. Eventure allows a quick and structured registration engine of congress participants and abstracts. This modular software integrates hotel registrations, transport and payments in the same tool. Recently, Eventure made its technology available on smart phones too: by downloading the mobile app, attendees can get access to the conference programme, abstracts and floor plans on their phones. > Stand: O280

Hybrid or on-site, the success of an event remains in its content. Julia Pas, Managing Director of M Events Cross Media GmbH, explores the technology for meetings, both onsite and online.

One may say that apps are what make smart phones smart. Since June, there are 425,000 third-party apps officially available on the App Store by Apple Inc. It already had over 9.9 billion downloads. On the Meetings front, heads are being put together to develop apps for all sorts of functions for meeting needs. Corbin Ball, International Speaker and Writer of Corbin Ball Associates, the technology guru for the meetings industry, tells us the latest advances.

Virtual events have been around with limited success for many years. Now, it comes in the form of ‘hybrid events’ or on-site + online events. Aren’t we really constructed for face-to-face events?

Virtual events can only assist onsite events. We believe that to get higher growth, planners should focus more on the on-site content and not in just adding technology gadgets, such as extensive virtual conference features, without any proven impact.

If the content you generate onsite is weak, it doesn’t help to transmit it worldwide and “facetube” it all over Just how important is content?

If the content you generate onsite is weak, it doesn’t help to transmit it worldwide and ‘facetube’ it everywhere. For people abroad who cannot attend the conference, it is a solution to access it by buying a web pass, which may increase their desire to come back physically the following year, when the content is of high interest. We have seen that most of the people who are interested in the virtual content are on-site participants who are interested in a searchable archive. Interruption is terrible for concentration. Does it make sense to pay to attend a conference and then tweet in the middle of the session?

If the content is good, you probably don’t have somebody tweeting during the session. We are trying to use real-time text features for audience feedback, Q&As that may also involve people from abroad and survive the limited time a session offers to build a thorough discussion.

Almost everything is going low cost. What are some of the low cost online tools that can help planners connect better and gain productivity?

What is the conference of tomorrow like? Is it an online and on-site conference?

Easy! Just imagine if I am a great scientist and want to share my invention with the world. I wouldn’t accept any restrictions in regard to my speech. There have been too many rules and regulations established due to technical limitations and bad processes. In the future, conferences will be most successful when both speakers and attendees feel comfortable in all aspects of participating and providing premium content. Julia Pas will be giving the session ‘The Future of Conference Technology: onsite AND online’ today at the Future Events Experience at 15:1515:30.

There has been an explosion of low cost tools to help meeting professionals. As technology doubles in price/performance each year, the cost for the same service is cut down to half!

Social media and mobile tools for onsite event management become increasingly important and, in many cases, killer apps Google Docs (free web-based spreadsheets and Word-like documents), Spreadsheets, are particularly good project man-

A 320m Interactive Area: An EIBTM First 2

At the request of EIBTM and sponsors Newtonstrand, SyncPartners have designed and developed a 320m2 sand box at the new Future Events Experience area with two purposes: firstly to create an attendee focused area demonstrating the cutting edge and upcoming technologies in meetings and, secondly, to develop a “playground” that offers a learning platform through collaborative effort of leading experts and exhibitors in the technology and event services village. SyncPartners has provided novelties such as interactive eposters controllable by smart phones and tablets; a speaker’s corner open stage called Chance2Speak; an e-voting system and a live multi-camera broadcasting studio that gives EIBTM a hybrid event element with live and recorded sessions available on its Facebook and EIBTM website. > Stand: O205

agement tools: everyone can be on the same page electronically; FloorPlanGeni, a free, unrestricted exhibition floor plan tool (if you meet the parameters); Amiando, free, online registration (if your event is free); Facebook, LinkedIn, Twitter, YouTube, SlideShare, Flickr (free social media tools to market your business and events) and thousand of free or nearly free mobile apps with direct applicability to your events are all examples of free or low cost tools to gain productivity. What kind of meeting process can be improved by iPad apps for meetings?

Audience polling, wayfinding, e-programs, exhibition guides, lead retrieval, meeting logistics management, line-busters, just to name a few. Is there such a thing as a killer app in meetings today, something no planner should ignore?

Online registration was the original killer app being far more efficient and cost effective than paper methods. It still remains today a crucial app. However, there are many more, depending on the type of meetings: one size does not fit all for events; it depends on what the specific needs are. How will apps evolve in five years?

I think we will see social media and mobile tools for onsite event management become increasingly important and, in many cases, killer apps. How will YouTube and other social publishing tools be used to promote and manage meetings and to engage attendees?

The old saying: “A picture is worth a thousand words” can be added to a video can be worth a thousand pictures. It can be far

more compelling than a page of text in a web site. YouTube is the second largest search site in the world (after its owner, Google). This is a fantastic, free distribution tool to promote your events and services. Remember: keep the video short (3 minutes max) and record in HD. The Technology Watch has been around for a few years. How have companies who have won the award fared since? Is the award an effective talentspotting tool?

A major goal of the Technology Watch is to recognise important technology trends impacting our industry. It has been very good at doing this. In fact, there have been some cases where, although the idea highlighted has remained strong, the company did not prosper for a number of reasons. Nevertheless in the majority of cases, the winner and finalists noted have done well. Corbin Ball will be presenting on: Tuesday November 29th 10:45 - 11:15 Ask The Experts Future Events Experience Tuesday November 29th 14:30 - 15:00 Do More with Less: The Rise of Free or Very Low Cost Web Tools for Meeting Professionals Future Events Experience Wednesday November 30th 13:00 - 14:00 Live Broadcast of EIBTM Technology Hour from Lecture Theatre: EIBTM Technology Debate 2011: Are event professionals using social media tools effectively? Lecture Theatre

Wednesday November 30th 14:30 - 15:00 EIBTM 2011 New Technology Trends Future Events Experience Thursday December 1st 13:00 - 14:00 Live Broadcast of EIBTM Technology Hour from Lecture Theatre: iPads and Tablets: New applications for meeting planners, exhibitors and attendees Lecture Theatre

TECHNOLOGY

The Rise of Apps

Content is Still King

DAYone

Tuesday November 29th

The Leading Exhibitions for the Global Meetings, Events & Business Travel Industry

Five Events

Five Continents

Five Star

The Global Meetings & Events Exhibition Barcelona, Spain

The Gulf Incentive, Business Travel & Meetings Exhibition Abu Dhabi, UAE

The China Incentive, Business Travel & Meetings Exhibition Beijing, China

The Americas Meetings & Events Exhibition Baltimore, USA

Asia-Pacific Incentives & Meetings Expo Melbourne, Australia

The European Event for Business Travel London, United Kingdom

www.eibtm.com

www.gibtm.com

www.cibtm.com

www.aibtm.com

www.aime.com.au

www.businesstravelmarket.co.uk

Organised By

www.ibtmevents.com

team, dealers, brokers and agents to the company. The programme allows users to self-register and keeps them in constant contact with their achievements via congratulatory encouragements. Daily sales reports can be generated for follow-ups and a more accurate performance overview. > Stand: H730

Getyoo’s Winning Combo Yields Rewards

Alexis Tinel & Geoffroy Simon, Getyoo co-founders and Eric Bigeard

MARRYING their smarter, interactive solutions to the events industry has proved a winning combination for Belgian-based Getyoo. First making their mark in 2009 with a tool providing digital rather than paper brochures by clicking posters on exhibitors’ booths, they have recently announced the completion of a new round of investment, led by Eric Bigeard, ex-CEO of Lyreco. This capital injection will allow Getyoo to pursue their mission of becoming a leading company in NFC interactive solutions, a sector set for prominence in the event industry’s future. “These last months have proven that 2011 will be an outstanding year for the Getyoo team,” said company CEO Alexis Tinel. “Our first successful product, the Clickey, is today distributed throughout Europe. Additionally, we have just launched a new NFC interactive card allowing interaction with social networks such as Facebook, LinkedIn and Twitter, which opens up a wide range of possibilities in the world of music events. We look forward to expanding our company, growing our user base and continuing to develop new ways for people at events to interact.”

“I am immensely impressed by the creativity of the Getyoo team and also by the methodical and disciplined approach to development and commercialization which they have adopted” added new investor Eric Bigeard. “They are actively focused on building a great company as well as developing new ways for real world to virtual interactions, and I look forward to working with them on achieving this.” With the capital there to propel the creativity, the event industry is braced to become an altogether more interactive arena. > Stand: O255

WHEN “great” is part of the branding, it is sure that for customers the expectations will be pretty high. So it is with London-based hotel sales and marketing alliance Great Hotels of the World, who have recently launched their new RFP tool on its website, designed to simplify and make more user-friendly the RFP process. “Previously the RFP form on the website was difficult to navigate and not user-friendly,” said John Clarke, Director of Sales & Marketing at Great Hotels. “It didn’t interact well with today’s buyer and it was too

time-consuming. But now we have made the RFP process much smoother and quicker, making it easier for buyers to do business with us.” The new RFP tool streamlines the RFP process and takes away the unnecessary form filling. Briefs can be uploaded, meaning planners don’t have to repeat themselves. Meeting customer expectations of a straightforward RFP process, Great Hotels of the World are indeed putting the ‘great’ into their name. > Stand: E320

Face Up to Your New Hotel Booking IT’S not just for finding and adding friends, hitting the “Like” button and updating your status. Now you can also book yourself into a hotel through Facebook. ‘Availpro Facebook’ booking engine aims to make hotel booking possible via Facebook by converting hotels’ profile pages into “online-booking” pages. Clients can book their rooms online at the hotel’s Facebook page for any event they will be attending. In addition, hotels can use the potential of the social network to communicate in the run-up to an event and invite prospective visitors through Facebook. The integrated Availpro booking engine gives users the possibility to further benefit from exclusive offers that will only be available on Facebook. Facebook could just be taking its first steps into the meetings realm. > Stand: O170

ALL organisers want to offer a memorable experience to participants and give their clients and sponsors a great Return on Investment (ROI). PokenEvent offers a suite of technological products and services that can do just that. Their little devices can hold information about participants, business details, speakers’ presentations in addition to pdf documents, videos or catalogues that people can collect with a single touch. Companies can also personalise their ‘Poken’ devices with logos on Pokens, pokenTAGS and at the pokenHUB website. And for gathering feedback on the event? Organisers can measure networking success and specific interests of the participants with post-event tracking and analytics tools. All very helpful indeed. > Stand: O130

Faster and Easier with On-Site Badge Printing Does the sight of a long queue make your heart sink? Well, queue no more: Creator Meeting Support has introduced a new badge printer for paper and butterfly badges for the event market, a compact and light item (it weighs 2.5kg) which can print 80 badges per minute and can be taken to every event. The on-site badge printer helps last-minute registrations or meetings without pre-registrations to be faster and more

flexible. It’s not only about saving time, the printer is also “green”, being able to print one badge without wasting the rest of an A4-sheet, for example. No maintenance is required either, so no ink or other parts need replacement. Technology is also best used, as it can be used wirelessly with its battery pack and wireless network or Bluetooth connection. Plugand-play simply becomes play! > Stand: P150

TECHNOLOGY

WHILE running an incentive or loyalty programme, problems may be encountered with database errors, setting the right budget limit to reach sufficient mass, not enough winners to make the programme attractive, too much time required for follow-ups ... the list goes on. Salesboosting allows the design of an incentive programme that engages a sales

Measuring ROI & Making Contact

Nurture More Winners Great Expectations

DAYone

Tuesday November 29th

Villa Massalia

THE leading meetings show is taking the lead to help the industry become more sustainable. “One of our key objectives it to educate our stakeholders about ways they can respond to their business objectives in a more sustainable way. Commitment to sustainable actions will help to drive business, retain customers and preserve our environment” says EIBTM Exhibition Director Graeme Barnett. The result is an impressive array of initiatives taken by EIBTM, which will contribute to the environmental conscience and business success whilst delivering an event certified by the British Standard for Sustainable Event Management accreditation (BS8901). So, what exactly has EIBTM done? • You get free top-level expert advice. In the Sustainable Events Corner (Stand G800), attendees and exhibitors can get practical advice from industry experts on key issues

and best practices. Experts will include Tamara KennedyHill (GMIC), Roger Simons (MPI), Magdalina Yarichkova (Sustainable Events Alliance), Guy Bigwood (MCI) and Andrew Walker (E3 Strategy). There will be a host of topics discussed in short, interactive workshops, as well drop in sessions. There will also be an advice clinic for anyone wishing to learn more or ask industry leaders specific sustainability questions. • This year also sees the return of the Sustainable Stand Award. Participating exhibitors will demonstrate their dedication to sustainability through showing they have considered sustainability in all aspects of their participation at EIBTM.

• EIBTM will continue to work closely with the Fira venue to ensure waste and unused items are disposed of appropriately following the event. Donations will be made to Voluntaris Catalunya and all other waste will be recycled. A team of waste managers onsite will advise contractors about ways to reduce, reuse and recycle materials. The Fira also provides a number of recycling points. • EIBTM is again encouraging all exhibitors to take a sustainable approach to CSR through ‘20 Sustainable Actions’, actions that exhibitors can implement to become more sustainable. Any exhibitor that undertakes five or more of the actions will be recognised on site with a certificate. • EIBTM has put it all in place. Now the ball is in your court.

An Entente Cordiale with CSR 1976 was a seminal year for Anglo-French technological achievements - the first scheduled Concorde flights, named after the co-working of the nations, took off from London and Paris bound for Bahrain and Rio respectively. With the goal of supersonic speed at high altitudes, this miracle of aeronautical engineering shattered aviation records and propelled air traffic into the future. Concorde Hotels & Resorts have similar supersonic ambitions, although they’re

keeping things grounded and applying it to their CSR. A year into their full CSR programme, now an integral part of their brand DNA, and things are already looking good - significant progress has been made in the three key pillars of ‘Respecting the Environment’, ‘Respecting Men and Women’, and ‘Respecting our Community’. “As a player in the luxury and tourism markets, it was natural for Concorde Hotels & Resorts to subscribe to a responsible, coherent policy and to integrate environmental, social and community-related values into the heart of our managerial concerns,” said Chief Executive Officer Bernard Granier. “I am proud of our teams’ hard work and accomplishments.” Among these accomplishments the group can count five of their twelve subsidiary hotels now meeting the exacting standards of achieving ‘Green Globe’ status, driven by environmental commitments of reducing energy consumption and producing less waste, assessing their carbon footprint and engaging an eco-friendly action awareness programme for employees. The social and community commitments have seen the hotel introduce a ‘Training Passport’ to track the professional

career of each employee and be involved in fundraising projects, such as bringing drinking water to schools in Benin and fighting deforestation in Nicaragua. Local cleanups and charity races also feature heavily amongst their activities. Indoors, the Concorde hotels are discreetly doing their bit for biodiversity by using exclusively locally-grown, seasonal cut flowers and plants and testing effectiveness of recycling bins in hotel rooms. The dynamic of these initiatives has also permeated solutions for eco-friendly event planners via the group’s ‘Meet and Commit’ philosophy: where electronic communication cannot be provided, ecological printing processes on recycled paper are used; reception areas during the event provide ecological meeting materials; and catering is with organic, seasonal and fair trade produce. Delegates are also invited to contribute to a climate change NPO and participate in community events. For statistics-hungry planners, the group also offers to measure your carbon footprint. With so much CSR at your disposal, make your next meeting an entente cordial. > Stand: E257

SUSTAINABILITY

A convention of international auditors have been encouraged by the Malaysian Convention and Exhibition Bureau (MyCEB) to turn their appetite for auditing corporate economic accounts to one for environmental accounting and an especially important commodity: trees. As part of the Malaysia Business Tourism Green Programme, this year’s Institute of Internal Auditors (IIA) International Conference raised an impressive RM25,000 (€5,829, $8,379) towards the Forest Research Institute Malaysia (FRIM). On the balance sheet, this translated to 250 trees. “We are delighted and indeed honoured with the contribution from the IIA delegates,” said Mr Zulkefli Hj Sharif, CEO of MyCEB. “It is our hope that this will spark and encourage more participation from business events held in Malaysia to be part of the programme.” Launched in 2010, the initiative is part of the government’s programme to reduce carbon emissions by 40% by 2020. Event delegates are offered the opportunity to contribute a minimum of $10 towards the programme, thereby making a direct contribution to the event’s CSR. “This is our first CSR green project with MyCEB and we hope this green effort can help inspire environmental awareness amongst our 3,000 members located nationwide and to encourage them to undertake similar green initiatives in their own organisations and in their own respective states,” said Mr Wee Hock Kee, Organising Chairman of IIA 2011. With MyCEB aligning growth of the meetings industry to environmental commitment, deep and healthy roots are taking hold in both convention centre and forest. > Stand: D550

Going Green in EIBTM

Auditing the Forest

DAYone

SUSTAINABILITY

Greener Than Brussels Sprouts

At the top of Europe’s event hosting tree, the city of Brussels has turned its attention to how to make the tree greener. With the goal of becoming the ultimate sustainable tourist destination by 2014 and building on the large number of sustainable theme events that Brussels already hosts, a number of initiatives have been introduced. These include membership of the ‘Slow Cities’ network; expansion of ‘ecolabel’ accreditation; launching the ‘Green Key’ label;

promoting CSR and social legacy programmes; and ongoing commitment to environment and society by event organisers. “Brussels is now Europe’s leading sustainable city in terms of environmental policies,” explained Christos Doulkeridis, Minister-President of Frenchspeaking Brussels responsible for tourism. “With this in mind, when it comes to sustainable tourism it is important to give Brussels a brand new modern, even sexy image, in other words,

an image that is far removed from any of the old clichés.” Ensuring they benefit from international experience and best practice, VisitBrussels have recently joined the Global Sustainable Tourism Council (GSTC), an international partnership promoting sustainable practices for the tourism industry around the world. > Stand: H310

A Real Game Changer WHEN Diego Armando Maradona, the footballing wizard from the Argentinian slums, raised the World Cup for his country in 1986, he sent a message of hope rippling throughout the underprivileged corners of the globe. The boy from society’s fringes had reached the pinnacle of the sporting world, building cultural bridges, putting his

country on the map and becoming a national legend. Sport had delivered hope, as it does the world over, and no sport covers the planet like football does. Aware of how such hope can transform communities, DMC E&TB Group is involved in the ‘Power of the Invisible Sun’ project, one of the Sager Foundation’s ten projects across the world un-

der its ‘Hope is a Game Changer’ umbrella. Each client purchase made through their website and every new facebook fan contributes to an investment in the project, should they decide to buy the Sager foundation book, a football for themselves or directly contribute a football to the charity. To date this has amounted to 500 specially developed ‘indestructible footballs’, able to withstand the rigours of any playing surface. Not only did the initiative generate the footballs, but in June this year the E&TB Group personally delivered them to the children of Khayelitscha, outside Capetown, South Africa to. In the way that Maradona did in 1986, E&TB are changing the game today, in a way that is bringing hope to many. > Stand: M500

Tuesday November 29th

Let Your Legs Do Their Thing

Many may know the Algarve for its sun-kissed beaches, golf courses or gastronomy and with that, you may think that you know it all. Well, think again! Thanks to the Ecovía del Litorial, you can now enjoy the south of Portugal by cycling through its lush landscapes or walking amidst its sumptuous nature on the Vía Algarviana, a specially designed walking route to get to know the interior part of the region in the most intimate way. The Ecovía do Litorial, a 214km dedicated cycle route along the coast linking Cabo de São Vicente (Sagres) in the west to Vila Real de Santo António on the Spanish border, combines trails in nature protection areas with connecting stretches on traffic calmed or car-free routes. The route runs across 12 Algarve municipalities. The walking trail Vía Algarviana is even longer, at 240 km, running from Alcoutim to Cabo de São Vicente and criss-crossing Algarve through its often forgotten interior. In the hills, you can rediscover nature and experience real Algarve life with the locals in the region. On two wheels or with your own two feet, these are two interesting ways to participate in a new adventure. > Stand: L500

End The Year On A Green Note WHILE making year-end resolutions and wishes this year, you can add sustainable meetings to the list as well. The GMIC Sustainable Meetings Foundation has launched its first-ever donor drive, a year-end campaign to raise at least US$10,000 for an array of projects that will help make the global meetings and events industry more sustainable. The campaign is timed to reach potential donors when they’re thinking about their year-end donations. The Foundation is a 501(c) charitable organisation under the U.S. Internal Revenue Code. As its funding base grow, the GSMF will issue proposal calls and fund projects that support sustainable meetings education and practice. The Foundation has already identified three projects for presentation to donors: a course on the new APEX/ASTM sustainable meetings standards; a student blog and social media contest on sustainable meeting practices; a thought leadership forum on the impact of sustainable practices on the event industry by 2015. “These projects really go to the heart of why we set up a foundation,” said Amy Spatrisano, CMP, a co-founder of GMIC, past GSMF vice-chair, and one of the two trustees who designed the year-end campaign. GMIC also announced its 2012 Sustainable Meetings Conference, which will take place on April 22nd-25th 2012 at the Hilton Montreal Bonaventure. Meeting professionals will explore the latest green meeting strategies in the sophisticated setting of Montreal, Quebec. > Stand: G800

copenhagen Mindblowing Meetings

VisitDenmark Win a MINDblowing prize... Do you know everything you need to know about meetings in Copenhagen and Denmark ? Come by our stand and get a free download of our â&#x20AC;&#x2DC;Meeting Planner Guideâ&#x20AC;&#x2122;. Enter our competition and win the no 1 means of transport in Copenhagen...! Go to MINDblowingMeetings stand i425

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DAYone

Tuesday November 29th

Experience Barcelona

I LOVE BARCELONA

Our Show Daily editorial team has put together some suggestions to make your stay in Barcelona even memorable (if that’s possible!). Enjoy! Football immersion ... FCBarcelona is the “Gold” ambassador of the city to the world. Even if you don’t like football, an evening at Camp Nou to learn about the best team in the Club’s history, see the trophies of world club champions and view photos of the stars can be very enjoyable. Tonight, it’s game on: the team plays a league match against Rayo Vallecano, so don’t miss seeing one of the world’s greatest football clubs in action. Food is one of the major attractions of the city. Slip off the easy tourist trails, go out and explore. Enjoy some tapas in La Barceloneta with restaurants such as Cal Pep. Or eat like a king at King Juan Carlos’s favourite restaurant, Ca l’Isidre in Paral.lel: a first-class Catalan food extravaganza. Other classic and traditional eateries include 7 Portes and Can Culleretes. Fancy something a little more avantgarde? Try the Moo Restaurant at Hotel Omm, where local cuisine is given a new twist. Let the tourists invade Las Ramblas and Barri Gothic whilst you go and discover the real character of the city in Gracia or El Raval, equipped with your insider-information. Blend in with the locals at the bars in Plaza del Sol or Plaza Revolució and feast in little restaurants on a break from shopping at local designer stores in Carrer Verdi and Gran de Gràcia. All done with that? Then try the Raval area and stop at Casa Almirall: a modernist bar in the middle of the neighbourhood. Unique in the city, it has retained its original furniture and sculptures from 1860, when it was frequented by artists seeking inspiration. Perhaps you may get one there yourself!

VOZBOX

EIBTM is a great business platform for BCD M&I. Aside from meeting with a wide range of global suppliers, it provides us with a unique opportunity to bring together our clients in one place. We are delighted to be attending this year with our own Hosted Buyer group, with clients attending from the US and various European countries. The show enables us to bring them together with a clear business focus to network with their peers, meet new contacts and experience the latest trends in the industry. As a professional buyer, I expect the exhibitors that I have scheduled pre-arranged appointments with to be focused during the meeting. We have carefully selected our appointments to maximise our time and theirs productively, so I expect them to be prepared and to have done their research on my company. Exhibitors who take calls on their mobile or start conversations with passers-by are not going to get my business, but I’m certainly going to be impressed by someone whose enthusiasm and passion for their product shines through!

Louise Kenrick EMEA Account Director, BCD Meetings & Incentives anuncio_daily_imprenta.pdf 22/11/2011 13:06:47

New

EXHIBITORS 2011

We welcome these exhibitors who are with us at EIBTM for the first time:

Nova Language Services P135 pc/nametag F290 PSideo SA O240 H82 Medientechnik O100

Bahrain Tourism Sector, Ministry of Culture, Kingdom of Bahrain B700

K700

Riga Tourism Development Bureau/MEET Riga J685

Louvre Hotel Group F720

GoomeoEvents O185

Detroit Metro Convention & Visitors Bureau A250

MyQaa O115

Concorde Hotels & Resorts E257

Inspirations of the World E610

H10 Hotels F770

ATAHOTELS Spa N455

Meetings and More D363

Taj Hotels Resorts and Palaces D255

Pepper and Salt ® Event Group E250

Balearic Islands (ATB) M750

Tourvest Destination Management t/a Event Dynamics H550E

Voyage Variety Cruises Maritime Company Of Pleasure Yachts E330

Congress Rental Network N450 Calima Marketing Turistico Sl F750 Distant frontiers D365 Business Profilers Spain F705 Great Hotels of the World E320 Georgian National Tourism Agency

BTG Event Solutions DMC & PCO K585

Seabourn Cruise Line and Holland America Line G720

Availpro O170 EventPlatform O155

American Express Meetings & Events H800 ETS - Event Travel Solutions A240

Marmúsica – Live music for events P210

Goal Events Ltd I300

NEXT Meeting Technology P230

Arusha International Conference Centre H725

Faircom Media P130

Opening up new perspectives for an exciting career

Rovos Rail Tours (Pty) Ltd H550C

Come and visit us at stand F800 careers@pacificworld.com www.pacificworld.com

Innovation Forum Part 2 Strategies for a Slow Recovery in partnership with AIPC Speakers: • Chris Connelly, Melbourne

Convention and Exhibition Centre • Edgar Hirt, Congress Centre Hamburg • Pieter Idenburg, Suntec Singapore International Convention and Exhibition Centre

Economic significance of meetings on national economies Moderator: Karen Kotowski, CIC

MPI business value of meetings research Speaker: Bill Voegeli, Association Insights

Panelists: • Deborah Sexton, PCMA • Bruce MacMillan, MPI • Jakub Konysz, ASAE • Eduardo Chaillo, Mexico Tourism

Bureau 13:00 - 14:00 ~ Lecture Theatre

The Technology Hour: How to make sure your website is social media and mobile friendly Speakers: • Ruud Janssen, TNOC • Michelle Bruno, Bruno Group

09:00 - 10:00 ~ Conference Room 5.2

Re-inventing the bid to deliver the promise - in partnership with IAPCO Speakers: • Ben Hainsworth, European

Society of Cardiology (ESC) • Michel Neijmann, K2 Conference & Event Management Co.; IAPCO Council • Anne Wallin Rødven, VisitOSLO Chair: Philippe Fournier, MCIFrance; IAPCO President 09:30 - 10:30 ~ Conference Room 4.3

Advanced networking session: Improve your return on networking Speaker: Jordi Robert-Ribes (PHD) 11:30 - 12:30 ~ Conference Room 4.4

GMIC Global Training: Principles of Sustainable Event Management Part 1

16:00 - 17:00 ~ Lecture Theatre

Spanish speaking session in partnership with MPI: Teoría y Práctica del Networking

Association leadership Facing the future Speaker: Paul Bridle, Bridle Research & Development

+ Today’s Must Attend Session Spanish Speaking Seminar Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics

22/11/2011

Future Events Experience

ICCA Forum for Young Professionals

New

Stage Area Stand P350

By invitation 10:45 - 11:15 ~

Ask the experts Speakers:

IBTM Global Trends Research Speaker: Sally Greenhill, The Right Solution 13:00 - 18:00 ~ Conference Room 4.1

Association Programme 15:00 - 16:30 ~ Conference Room 4.4

MPI Global Training on the road @ EIBTM Speaker: Ruud Janssen, TNOC

Speakers: • Golfer Gao - Beijing Municipal

Commission of Tourism Development • Patrick Chen - Shanghai Municipal Tourism Administration • William Wei, China National Convention Center • George Qiao, China Electronic Chamber of Commerce • Les Sinclair, Global Cynergies • Sally Greenhill, The Right Solution

www.facebook. com/EIBTMevent

• Corbin Ball, Corbin Ball Associates • Maarten Vanneste, Meeting Support Institute • Michelle Bruno, Bruno Group Signature Events • Ruud Janssen, TNOC • Samuel J. Smith, Interactive Meeting Technology 11:30 - 12:00 ~

Attendee generated content: Welcoming Generation Y & Z into the events industry Speaker: Shuli Golovinski, Newtonstrand 12:00 - 12:30 ~

Strategies for creating engaging hybrid events Speaker: Samuel J. Smith, Interactive Meeting Technology 12:30 - 12:45 ~

13:00 - 14:00 ~

Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: ‘How to make sure your website is social media and mobile friendly’ 14:00 - 14:15 ~

NFC technology to enhance event marketing, networking and helping the environment Speaker: Marie du Chastel, Getyoo - Smarter Events Getyoo 14:30 - 15:00 ~

Do more with less: The rise of free or very low cost web tools for meeting professionals Speaker: Corbin Ball, Corbin Ball Associates 15:15 - 15:30 ~

The future of conference technology: onsite and online Speaker: Julia Pas, M Events Cross Media GmbH

Sustainable Events Corner Stand G800 10:00 - 12:00 ~

Sustainability and Events Advice Clinic Speakers: Rebecca Saunders and Charlie Banks, Positive Impact Events 12:00 - 12:30 ~

Introduction to Event Sustainability Speaker: Rebecca Saunders, Positive Impact Events 13:00 - 13:30 ~

Practical event sustainability tips Speaker: Rebecca Saunders, Positive Impact Events 14:00 - 14:30 ~ Event ROI and sustainability Speaker: Rosa Garriga Mora, Event ROI Institute

15:30 - 15:45 ~

Mobile Apps when WiFi sucks

15:00 - 15:30 ~

Speaker: Jelmer van Ast, PhD,

How to use industry online tools to support your sustainability journey Speaker: Rebecca Saunders, Positive Impact Events

Using social media for business activity tools

Conference Compass

Speakers: • Patrick Phelps, Availpro • Sebastien Boher, Availpro

16:00 - 16:15 ~

The original social Speaker: Leonora Valvo, etouches

16:00 - 16:30 ~ 16:30 - 17:00 Networking Area ~

EIBTM Welcome: join us for drinks. Provided by etouchesevent software.redefined

09:55

Like our facebook page

eibtm.com/app

13:30 - 14:00 ~ Conference Room 5.3

15:30 - 16:30 ~ Conference Room 5.3

Smartphone App.:

International • Natalia Ros Bárbara, Forum Business Travel

Signature Events

14:00 - 15:00 ~ Conference Room 5.2

Download the EIBTM

Speakers: • Alessia Comis, Pidelaluna • Alda Egurrola, Elite Meetings

China Meetings Summit

12:00 - 13:00 ~ Conference Room 5.3

EIBTM_Faldon_290x94_1111o.pdf

15:30 - 16:30 ~ Conference Room 5.2

Discussion: Do you think it is possible for the event industry to achieve zero waste to landfill? Facilitator: Rebecca Saunders, Positive Impact Events

TODAY’S PROGRAMME

08:45 - 09:45 ~ Conference Room 5.3

12:30 - 13:30 ~ Conference Room 5.2

Education Sessions

DAYone

Tuesday November 29th

R U O Y K O O B 2 1 0 2 D N A T S

See you at EIBTM 2012 Take Advantage of Priority Exhibitor Rates Only Available During the Show. As you might expect, plans have already started for EIBTM 2012 taking place November 29th until December 1st 2012 and Reed Travel Exhibitions have released the new pricing structure for next year’s show.

If you are operating in the Middle East, China, Americas or Australasia we also encourage you to come along to the IBTM Stand and find out more about the IBTM Portfolio of Events and how we can help you achieve your business objectives. All the team at Reed Travel Exhibitions wish you a successful EIBTM 2011 and we look forward to seeing you again next year.

EIBTM 2012

We are offering the opportunity to contract your 2012 stand at our Priority rate available only on-site at EIBTM 2011. Please see your SPOC, or visit the IBTM Stand C600 where the EIBTM team will be happy to help.

Palexpo > A World of Experience in the Heart of Europe

Location > 5 minutes walk from the international airport and the railway station > 10 minutes by bus, train or car to the city centre > 7 halls with more than 102’000 m2 under one roof

Palexpo’s Congress Centre > 21 conference rooms > capacity up to 3’700 delegates

Palexpo Palexpo SA > PO Box 112 > CH-1218 Le Grand-Saconnex > Geneva > Switzerland T +41 22 761 11 11 > F +41 22 798 01 00 > info@geneva-palexpo.ch

www.geneva-palexpo.ch

SPECIAL OFFERS AND PROMOTIONS

Enjoy a luxury holiday to Turkey. Courtesy of Istanbul Convention & Visitors Bureau and partners (Stand P500), all pre-registered visitors to EIBTM 2011 will be automatically entered into a free prize draw. The winner will be announced on the week commencing December 12th 2011. Visit Macau or Beijing. China Imperative International Ltd will be running a lucky draw two times per day at their Stand D600. Prize includes one-day private tour for two in Macau or Beijing, with transportation, lunch and hotel pick-up and drop-off. Enjoy Chinese tea and go home with a Chinese scarf, purse, legendary sniff bottles and Tibetan jewellery.

Special hotel rates in Russia. RusMICE at Stand G850 offers special rates at the following hotels: -- Moscow Holiday Inn Sokolniki****. €90 single/double room (VAT and breakfast included). Offer valid for groups with 15 pax and more. Prices must be confirmed before reserving. -- St. Petersburg Crowne Plaza Ligovsky****. €110/single room (VAT and breakfast included). Offer valid from May 1st – 14th 2014 -- Moscow Ritz Carlton*****. €120/ single room (VAT included). Offer valid from November 2011 to Februaru 2012; Friday to Monday and for the first two weeks of January 2012. -- St. Petersburg W hotel*****. €200 single/double room (VAT and breakfast included). Offer valid from November 1st to December 31st 2011.

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EXHIBITORS EVENTS A treat at InterContinental Hotels & Resorts to motivate meeting organisers to try ‘InterContinental Meetings’, a programme offered in more than 20 hotels spanning the United Kingdom and Continental Europe. The ‘Try InterContinental Meetings’ package is available for new meeting group bookings for a miminum one-night stay, with a minimum booking of 10 guestrooms and a meeting room, along with the purchase of one standard coffee break. Offer cannot be used in conjunction with any other programs and is subject to availability at participating hotels. Offer expires on February 29, 2012. Stand E400

20 varieties of French cheese for your enjoyment at Aout France (Stand K450) Enjoy typical Mediterranean food and wines at the AR Hotels & Resorts (Stand M275). Enjoy the EventBuzz release cocktail at 15:00 by Chance2Meet – Newtonstrand and new eventserver release at 17:00 (Stand O205). Enjoy Swiss cheese fondue at Eiger-Collection (Stand H295). Cocktail event by Tiara Hotels & Resorts at 13:00. Free prize draw at the show where you can win a Tiara Suite Experience (Stand F455). Fairmont Day. Introducing Fairmont Jaipur cocktail at 16:0018:00. Join Fairmont Hotels & Resorts/Raffles Hotels & Resorts/ Swissôtel Hotels & Resorts for cocktails and hors d’oeurves as for highlight presentations of their three world class brands and exciting destinations (Stand F360).

FRHI & Raffles-Media Event. General Managers and representatives of new properties including Fairmont Jaipur, India; Fairmont Baku, Azerbaijan and Fairmont Kyiv, Ukraine will host media drinks between 16:30-18:00 with food and drink specialities highlighting local flavours of the destination, including classic cocktails created for the new properties (Stand F360). Parthen Meeting Services will be presenting their products (Stand P240). 10:30 – Presentation Eventure 11:30 – Presentation Edison 12:30 – Presentation Mobile App 13:30 – Presentation Edison 14:30 – Presentation Mobile App Special performances by Marmúsica (Stand P210) from 13:00 to 14:00 with live classic Spanish guitar Enjoy a free hand massage with rose products at the Cyprus Stand P400; a soothing and relaxing experience.

EXHIBITORS’ PROMOTIONS

Win a 3-night trip for two to Iceland. Iceland Travel is inviting visitors to their World of DMC’s Iceland Tourist bureau Stand F700. Simply leave a business card to enter a draw. Package includes direct flights with Icelandair on scheduled European route, taxes, 3 nights hotels and excursions ...

Go see England vs. Barbarians at Twickenham on May 27th 2012. Make an enquiry Twickenham Experience Stand G200 and enter into a lucky draw May 27th 2012

Discounts and tools. Book your 2012 event or meeting to receive 5% off your master account, a 5% marketing fee or an Apple iPad equipped with 16GB and 3G to the value of $629 USD when you book at The Fairmont Copley Plaza, Boston; Fairmont Battery Wharf, Boston; or The Fairmont Washington, D.C. Offer only valid if booked through the London Global Sales Office and subject to terms and conditions. Stand F360 Visit the Malta Stand (K550) which will offer visitors a taste of Malta’s renowned hospitality and a unique opportunity to win a weekend break for two persons to visit the heart of the Mediterranean!

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Enjoy mint tea and Middle Eastern pastries and discover properties in Morroco on Tuesday 29th, 17:00. Be delighted by Indian folklore and meet the hotels on Wednesday 30th, 17:00.

Be our model. Come to Grupo eventoplus (Stand M800) for your professional photo session with fun props on the meetings industry.

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Win an iPad with Accor Hotels. A lottery will be organised during Accor’s events to win an iPad and brand vouchers. Visitors just have to put their business card in a box and winners will be chosen by drawing lots on the Stand G500 at 17:30.

A500

A400

A290 A A 450 455 A 460 A 465 A 470

B700

B600

B500

B400

B820

B260 B280

B300

B200 B320

BLOCK

IBTM Portfolio Stand

C600

C500

Seating

C550

C450

C C420 400

C310 C C 320 300 C330 C340

C200

Global Meetings and Events Portfolio

Seating

B650

B550

B440

B250

BLOCK

E245 E365

E240 E257

E720 D850

D650

D550

E800

E700

E610

E600

Seating

E750

E650

E550

E730 E850

E620

E520 E530

E500

D D E355 260 255 E250 E D356 E300 E320 350 D355 D357 E330 D360 D365 E450 D363 D410 D430 E335 D450 E345 E400

Seating

BLOCK

Global Media Partner Lounge

D800

D600

D520

D 500

D400

D300

Spa

D200

BLOCK

F510

G500

G300

G200

G210

G215

BLOCK

G550

G340

G270

G 265

G260

BLOCK

Daily & EIBTM TV

Show

H210 H250 i300

i200

H750

H550

Escalator to 1st Floor

Bar

i750

i700

i555

Lifts to 1st Floor

Middle East Asia Pacific

Global Village UK & Ireland

Conference Rooms

1st floor

Seating

H850

i550

i470

i250

i i 525 i530 520 i600

i i 500505

Europe

H730 H800

H870

H720

H 710 H725

H 525 H520 H700

H500

i305 H275 H270 i320 H295 i400 i405 H290 Escalator H450 to 1st Floor H300 i410 i420 i415 i425

H205 H310

H200

Entrance & Registration

BLOCK

Taxis & Metro

Americas

F570 F650 G630 G G 600 620 G650 F705 G670 F760 F700 F G640 G720 750 F720 F735 G G 675 700 F780 F770 G660 G730 F800 G850 G800 Seating Sustainable G860 Events Corner

F 575

F550

F470

F365 F450 F455

F370

F340 F235 F230

F600 F620

F 500

F400

F420 F 410

F360

F300

F290 F305 F295 F220

BLOCK

Media Centre

Accesso Sud

J810

J850

J650 J665 J685

J570

J550

J450 J455 J 460 J470

K750

K700

K570

K500

K450

K200

Seating

BLOCK

K580 K650

K550

K450

K130

K110 K 100

Event Services Village

Technology Village

Africa

J805

J800

J600

J540

J500

J400

J200

BLOCK

L220 L230

Seating

L870

L500

L300

Seating

L855

L225 L310 L315 L275 L325 L290

Seating

BLOCK

FLOOR PLAN

K585

Floorplan correct at time of going to press

Coaches

A250

A A 300 270 A 350 A 280

A240

Hosted Buyer Qatar Lounge

A800

A120 A130 A135 A140 A145

Hosted Buyer O!Porto Lounge

A100

BLOCK

Central Bus Station

Entrance & Registration

P215 P240

O205 O210 O215 O235 O240 O275 O280

O200

M 280

M750

M275

M276

M850

Seating

N700

N760

N500

N 220 N400

N 265

Seating

BLOCK

O220 O225 O255 O260

O190

P100 P120

Seating

N 860

N750

N550

N460

P600

Hosted Buyer La Roca Village Lounge

P500

BLOCK

10/11/2011 11:40

Lecture Theatre