Eibtm Show Daily 2 - 2011 by Grupo eventoplus

DAYTwo

Wednesday November 30th

page 29

Destination Marketing Goes Social

TIME FOR SMART ALLIANCES

page 31

Fiesta, Siesta and... Volkswagen

Green with Happiness

page 41 Ajuntament de Vilanova i la Geltrú

page 22

Strong Hub, Fast Wheels

page 32

Looking Good in the Jewel of Arabia

page 9

It’s the Economy... Again!

HUMAN towers – an art you will have the opportunity to enjoy today, courtesy of the Catalonia Convention Bureau - are not only a physical feat but also a spectacular show. This strong Catalan tradition also perfectly epitomises the spirit of cooperation and teamwork necessary to achieve great results. And this spirit of cooperation rather than confrontation could be one of the most vital qualities in today’s business world. A friend or a foe? For smart people, in the era of “coopetition” (competition + cooperation), it just depends on circumstances. One has to be smart, and possibly even define alliances with competitors, to address the markets in which a common interest is stronger than competition. One key trend

we found on the show floor is clever collaboration, especially in the field of destination marketing. We put on our explorer hat to find out more about these alliances. You might want to take another look at that old competitor of yours; he may just be your next best ally!

Looking South In a pioneering initiative in Spain, Málaga, Gijón and Costa del Sol have created an alliance to improve the positioning of these destinations. Programmed to run for the next four years, this ménage-à-trois was created based on the success of the collaboration three years ago between the southern city of Málaga and the corresponding region of Costa del Sol. Gijón, located

in northern Spain, has come on board to “make the alliance more competitive, bringing more market intelligence and maximising synergies in a north-south axis, following the rotation of congresses,” explain Paco Quereda, Director of the Málaga Convention Bureau. The idea is simple: a congress which came to Málaga will not come back for a few years given the necessary rotation of congresses. Why not offer this information and contact to Gijón, who will return the favour with contacts from their past congresses? Carolina García, Director of the Gijón Convention Bureau, is upbeat: The alliance “will increase business opportunities for companies in both territories, where the efforts and bud-

gets required would be difficult to achieve independently”. Belén Pérez-Gascon, Director of Convention Bureau Costa del Sol says the alliance also “allows organisers with little time to get to know more than one destination at one time”.

Looking East It is not just cities that have recognised the benefits of collaboration. The Eastern European countries of Lithuania, Latvia and Estonia have taken the understanding to a national level. “We decided it was a good idea to cooperate with neighbouring countries and cities a long time ago,” says Jolanta Beniuliené, Head of the Vilnius Tourist In-

continued on page 4

DAYTwo Wednesday November 30th

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DAYTwo Wednesday November 30th Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12

FROM THE ORGANISERS

showdaily@eventoplus.com www.grupoeventoplus.com

Director: Eric Mottard Editor: Lynn Wong Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Robert Cotter Art director: Maria Leone Communication: Eva Da Pozzo Events: Vanessa Díaz Olga Bravo Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita José García Aguarod José Luis García Luis García Pilar Lafuente Coordination: Esperanza Iglesias Administration: Noemí Ordóñez Nabila Katira EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable. While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

formation Centre & Convention Bureau. “We have always cooperated on leisure tourism so we applied the same approach to the meetings industry.” The collaboration may have its roots in their participation in EIBTM, “From about four years ago, we moved the cooperation forward by organising our stands together at EIBTM, so that people looking for Lithuania could see the Baltic countries of Estonia and Latvia at the same time. We try to work together, organising our stands and doing our activities together”.

Looking North Cooperation is also the key word for the Northern Countries: Denmark, Finland, Iceland, Norway and Sweden have decided to make their traditional common ground a trademark. Today, from 17:00 to 19:00, the stands of these Scandinavian countries

EIBTM EXHIBITORS’ PROMOTIONS

Win a Fam Trip to Jordan, Stand B600. Go see England vs. Barbarians at Twickenham on May 27th 2012. Make an enquiry at the Twickenham Experience Stand G200 and enter into a lucky draw. Win a 3-night trip for two to Iceland with Iceland Travel (Stand F700). Simply leave a business card to enter a draw. Enjoy a luxury holiday to Turkey. Courtesy of Istanbul Convention & Visitors Bureau and partners (Stand P500), all pre-registered visitors to EIBTM 2011 will be automatically entered into a free prize draw. The winner will be announced on the week commencing December 12th 2011. Visit Macau or Beijing. China Imperative International Ltd will be running a lucky draw twice daily at their Stand D600. Prize includes one-day private tour for two in Macau or Beijing, with transportation, lunch and hotel pick-up and drop-off. A treat at InterContinental Hotels & Resorts to motivate meeting organisers to try ‘InterContinental Meetings’, a programme offered in more than 20 hotels spanning the United Kingdom and Continental Europe. Get more information at Stand E400. Offer expires on February 29th, 2012. Visit Malta at Stand K550 to win a weekend break for two persons to visit the heart of the Mediterranean!

are hosting a peculiar “Northern Light Cocktail” to celebrate this alliance. These five countries have decided to present themselves as a strong, united region. As Sólveig Lilja Einarsdóttir, Managing Director of the Iceland Convention & Incentive Bureau explains: “We are really interested in promoting Scandinavia as a region. We are extremely close one to another culturally and physically. We want people to know it”.

Looking West In France too, “la coopération” is on the menu. Three French cities worked together in a promotional action on a short-haul market on which they also compete: Belgium. The cities of Paris, Lyon and Marseilles jointly organised a fam trip with Belgian planners, who spent one day in each city (moving from city to city with high-speed train) following

Receive 5% off your master account, a 5% marketing fee or an Apple iPad equipped with 16GB and 3G to the value of US$629 when you book your 2012 event or meeting at The Fairmont Copley Plaza, Boston; Fairmont Battery Wharf, Boston; or The Fairmont Washington, D.C. Offer only valid if booked through the London Global Sales Office and subject to terms and conditions. Stand F360.

EXHIBITORS’ EVENTS

Meet author Shuli Golovonsky from Chance2MeetNewtonstrand who will be having a book signing cocktail at 18:0019:00 at the Future Events Experience area. 100 free copies of ‘Event 3.0-how generation Y & Z are re-shaping the events industry’ will be given away. The five Nordic countries, Denmark, Finland, Iceland, Norway and Sweden, are hosting a networking event together at all five stands. Each country will serve their inspired cocktail in an iceglass at their own stand. This is the first event of these five countries joining forces to promote themselves. 17:00-19:00. Denmark: stand I425 Finland: stand I420 Iceland: stand J650 Norway: stand J500 Sweden: stand I600 20 varieties of French cheese for your enjoyment at Atout France (Stand K450). Grupo eventoplus invites you to a cocktail (Stand M800) complete with fun activities: take a picture, enjoy a few magic tricks, and network with other professionals from the sector in a fun and dynamic environment. 17:00-19:00.

a precisely coordinated timing so as to ensure the overall experience was smooth and with no repetition over the three days. A success? Valérie Exposito from the Paris Convention Bureau clearly thinks so. “It brings synergies, presents a very interesting programme and it simply works,” and adds “A large insurance corporate client organised exactly the same trip for his clients shortly after!” The destinations are now preparing the same trip for the German market. From the edges of Europe,

Special performances by Marmúsica (Stand P210) from 13:00 to 14:00 with live classic Spanish guitar with Flute. Enjoy a Flamenco show at the Networking Internet Cafe from 18:30 – 19:00.

Photo above: Bente Nørskov, VisitDenmark; Nina Hildén, Visit Finland; Pierre Tolcini, Visit Sweden; Sólveig Lilja Einarsdóttir, Iceland Convention & Incentive Bureau; Jorun Aasen Kristiansen, Norway Convention Bureau. Photo below: Carolina García,Gijón Convention Bureau; Paco Quereda, Málaga Convention Bureau; Belén Pérez-Gascon, Convention Bureau Costa del Sol

clever alliances come up and change the rules of traditional competition. These are definitely exciting times. Now it’s your turn to go forth and conquer!

Enjoy a free hand massage with rose products at the Cyprus Stand P400.

Tenors Un Limited will be performing classics such as ‘Nessun Dorma’, ‘Time to Say Goodbye’ and songs from their latest album at the Future Events Experience area from 18:0018:30.

In honour of being the world’s 7th most popular congress city in 2010, the Istanbul Convention & visitors Bureau and Turkish Airlines (Stand P500) invites you to a LUCKY #7 jazz concert and a wine and cheese reception. Hosted Buyers stand to win one of the 7 travel prizes from 17:0019:00.

Enjoy Swiss cheese fondue at Eiger-Collection (Stand H295).

Bedouk Cocktail party, Stand F450, 13:00-14:00.

Parthen Meeting Services will be presenting their products (Stand P240) hourly from 10:30-14:30.

Free Mojitos at the East Hosted Buyers Lounge sponsored by La Roca Village from 15:30 onwards.

Join the Convention Bureau Italia at Stand P450, 16:00 for a cocktail following their press conference.

Celebrate St Andrew’s Day with VisitScotland at 16.00: whisky cocktails, Scottish fayre and live music and whisky tasting. Stand G300.

Enjoy typical Mediterranean food and wines at the AR Hotels & Resorts (Stand M275). Join Iceland Travel at The World of DMCs (Stand F700) for a Champagne Party at 16:00. Learn more about the Swissôtel Dresden. Join Fairmont Hotels & Resorts/Raffles Hotels& Resorts/Swissôtel Hotels & Resorts for cocktails and their presentations from 16:00-18:00 (Stand F360). The German Pavillion (Stand J200) will be organising a typical German Christmas Market. Enjoy mulled wine and specialities from Germany from 16:30-18:00. Participate in the Sarong Party organised by Malaysia Convention & Exhibition Bureau (Stand D550) plus cocktail and cultural demonstrations from 16:00-17:00.

Discover the delights of Indian folklore and meet with our hotels. Win an iPad and brand vouchers by Sofitel and a docking station by Pullman hotels & resorts. Stand G500, 17:30. Don’t miss the spectacular Castellers de Vilafranca make a human tower at the Catalunya Convention Bureau, Stand N500, 17:00-18:00. London Happy Hour, 17:00-18:00, Stand G200. Join South African Tourism for the exciting Amarula Party at Stand H550,17:00. Go to Las Vegas at Stand A270 for a cocktail evening with G&Ts and Martinis. 17:30-19:00. Enjoy the most awesome cocktail exclusively created for DMC MdT, Stand A460, 18:00-19:00.

IT TAKES TWO TO MAKE IT PERFECT

Tuesday, 2nd October 2012, 6:58 pm

EASD Annual Meeting, Berlin …meanwhile, project manager Gabriele Straub and her ICC Berlin team check the set-up of the conference halls for the following day. Perfect.

Tuesday, 2nd October 2012, 6:58 pm

EASD Annual Meeting, Berlin

6,122 out of 20,000 delegates make their way to an inspiring evening with the great masters in 3 of 175 museums, bringing a successful congress day to a colourful close…

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Photo: ©Sergej Horovitz

ICC Berlin proud winner of the IAPCO Excellence Award 2010

DAYTwo Wednesday November 30th

Five Shows, Five Continents, One Vision New Developments Craig Moyes, Group Exhibition Director of the global meetings and Announced for GIBTM 2012

Yes, 2011 has been a great success for our portfolio. But that success is also driven by the industry’s determination to market themselves and using the power of face-to-face exhibitions as the medium. The portfolio of events is pivotal to providing buyers and sellers with a platform from which to do business and we are committed to developing stimulating multifaceted event experiences that go far beyond the show floor. When budgets are tight people look to compare and contrast, the great thing about exhibitions is they allow a buyer to do research, to negotiate and to find solutions that meet their business objectives.

We are committed to developing stimulating multifaceted event experiences that go far beyond the show floor Of course we have to provide the right business environment, the right educational programmes, and ensure that every minute of their time is spent achieving their objectives, so we do encourage our stakeholders to plan before attending our events. We also have business development teams who work with our exhibitors to ensure we are delivering on their global, regional and local plans. This business is all about customer service and we take that very seriously.

Five shows, five continents. The idea looks great on paper… how well does it work in practice? Are synergies real or do local specifics limit them?

Key to the success of having a global footprint is that it provides local, regional and international opportunities as a result of such a dynamic number of events. Though we believe that the fundamental success of this portfolio is the local teams based in the country they serve, we can also share with our colleagues around the world to ensure we achieve the objectives of domestic as well as international suppliers and buyers. Our job is to see where we can leverage the scale and scope of the RTE portfolio and add value to that, but the future of this business will still rest in each country. With such diverse geographical markets, we are able to create events that work for their country whilst delivering on the business of meetings, which is universal. This includes the need for a quality Hosted Buyer programme where planners have to specify that they expect to do business with that region. We also ensure the education content gives local, regional and international perspectives. We have also recently announced a number of partnerships including the collaboration with ACTE (Association of Corporate Travel Executives) to provide a unique level of knowledge, insight and expertise through educational tracks as well as assist with each event’s Hosted Buyer programme. RTE has become the “only event partner” to PCMA for the IBTM portfolio, which will deliver 500 Hosted Buyers to AIBTM as well as con-

tent to education and the latter to CIBTM and EIBTM in 2012. The economy is shaky… Does this drive western economies’ companies to go get business in expanding regions, or reduce promotional budgets and focus companies on their local markets?

Some companies will concentrate on their core markets; others will look for every opportunity further afield. It depends on their objectives. It’s our role, however, to provide the platform and the business opportunities. We believe that rather than suffer through a slow economy, professionals should seize the opportunity to market themselves – that is what all of the world’s brand agencies will tell you! It is the job of our portfolio to deliver the platform for business. Whatever affects economies around the world, there is nothing more reassuring to customers than doing business face-toface. And there’s no marketing tool more effective for winning new business than one of our IBTM events. As the only exhibition organiser to have events on five continents - and that includes the China power house - we have created a department that provides a team of Key Account Managers who will help strategically direct exhibitors who are looking to enter multiple markets. This initiative has meant that many global brands are now participating at each of our events whereas in the past they may have only been at EIBTM.

THE Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), which will be held at Abu Dhabi National Exhibition Center (ADNEC) from 26th28th March 2012, is enhancing its positioning as the most important event for meetings industry professionals in the Middle East with a number of new announcements. Business Travel is set to be a key focus of this year’s event and for the first time GIBTM is collaborating with The Association of Corporate Travel Executives (ACTE) to provide unprecedented solutions for business travelers. ACTE will deliver cuttingedge free to attend seminars covering this hugely exciting sector. GIBTM 2012 is dedicated to providing international industry buyers and suppliers with networking, professional education and business opportunities. Hosted Buyers will have the chance to meet at the Hosted Buyer Welcome Reception, hosted by The Emirates Palace on day one. On day two of the show, exhibitors are invited for a GIBTM Networking Reception to interact with key buyers and industry colleagues at Abu Dhabi’s Rocco Forte Hotel - an unrivalled setting to build new business rela-

tionships off the show floor. To encourage and facilitate an interactive and dynamic business platform, GIBTM has adjusted its trading times. Changing from a three day event to a two and a half day event, without compromising on the number of scheduled appointments per day, GIBTM will create a highly intensive, dynamic show floor, generating a buzz and lucrative business opportunities. In October, Lois Jane Hall, an exhibitions expert, took over the position of Exhibition Manager for GIBTM. Hall has extensive experience in managing events in the Middle East. For the past three years she led the Dubai and KSA International Boat Shows, where she was a driving force behind an enhanced overall performance year on year. Hall has proven experience in delivering outstanding results in terms of exhibitor and visitor satisfaction, exhibition space growth and creating new and long-lasting partnerships with key clients. More information on the event, exhibitors, Hosted Buyers’ required qualifications, partners, networking and educational opportunities is available at www.gibtm.com.

Do you know... For the first time, the EIBTM Club Night will take place in Barcelona’s top nightspot – Opium Mar, recently voted one of the “Finest Clubs in the World”. The EIBTM Education Programme will take place this year in the new conference rooms of the Fira, providing just one location for all delegates. EIBTM is compliant with BS 8901 - the British Standard which has been developed specifically for the events industry with a purpose of helping the industry to operate in a more sustainable manner. Over the course of the show, EIBTM requires 19,000 room nights for Hosted Buyers, exhibitors, speakers and press alone. That’s a staggering €3.4 million business EIBTM brings to Barcelona in accommodation alone.

Troubled times, but the IBTM shows seem to be doing well. Most indicators are up. How do you explain such resilience?

FROM THE ORGANISERS

events portfolio of Reed Travel Exhibitions, is a happy man. Two years after accepting this challenge, he heads a global portfolio across five continents, integrates a new trade show (Business Travel Market) which strengthens the BT letters of IBTM, offers a truly global sales solution to an increasingly international market and is as convinced as ever of the power of face to face.

DAYTwo Wednesday November 30th

Well, it looks like the Euro drama and the mixed economic news we have seen in the last months have not curbed the enthusiasm of passionate event and meeting professionals. When we designed this poll, we expected a mixed or cautious response on how professionals see the year ahead. 58% of professionals expect a better 2012 than 2011, and planners do expect a higher meeting budget. Even a sizeable 41% expect budgets to grow more than 10%. And if you are looking for negative vibe, go elsewhere as only 8% have a pessimistic outlook. Is this “positive thinking” or do the reductions from the last years prove that even if the economy gets a recession, meetings will resist? Hard to tell, but it could be that the focus on the value of meetings, more measurement of returns, more innovation and in a nutshell, more useful meetings as Rob Davidson pointed out in his Report, lead to companies being less trigger happy when it comes to cutting meetings.

YOUR 2012 BUDGET vs 2011 Up more than 40% 7% Up 20-40% 11% Up 10-20% 23% Up 0-10% 17% Unchanged 28% Down 0-10% 5% Down 10-20% 2% Down 20-40% 1%

How have meetings and events changed with the downturn? First, focus on business! 32% of respondents focus more on clientoriented events (sell, sell!). Then, the long term trend to smaller and more focused events has surfaced too as quoted by 27% of respondents, together with more low key events (20%). One good news is that the hunt for imagesensitive events seems to be much less of a problem (only 4% quote it as a consequence of the downturn). And the not so good news: only 1% of respondents say they organise more events as a consequence of the crisis. Looks like we may still have a problem with the “value of meetings”...

WHAT HAS MOSTLY CHANGED IN YOUR MEETING ACTIVITY SINCE 2008?

HAVE YOU COME BACK TO YOUR PRE-RECESSION EVENT ACTIVITY?

Focus more on client-oriented events 32%

We are doing 10% or more than our pre-recession level 37%

Smaller events

We are close to our peak activity 37%

27% More simple, low-key events 20%

We are still 10% or more below our peak activity 25%

Fewer events 13% Stopped organising some imagesensitive events like incentive trips 4% Increased event activity 1%

Down more than 40% 0%

Plan events with a much shorter lead time 1%

I have no clue! 6%

Other 2%

Have we recovered? The answer is a very mixed situation as 37% of the respondents are organising more meetings and events than before the crisis, and 37% having come back to pre-recession levels. A slightly positive response; it looks like the recovery is under way!

These figures come from a poll conducted yesterday on the EIBTM show floor that includes 264 professionals, planners and suppliers.

POLLS&TWEETS

A Positive Mindset

Jeremy Garbett, CEO Summit Chair and Founding Director for Deeper Blue Ltd.

‘Really exhilarating to see so much buzz and positivity around the show floor despite the economic crisis around us. It is obvious to see that EIBTM is off to a flying start!!’

Elsa Jancou, Head of Promotions on Meetings & Events Atout France Stand K450 We have more than 100 people on the stand and lots of meetings so far. The Hosted Buyer programme is a great programme and it is important to give the Hosted Buyers destination presentation that showcase your business. We had a Cheese tasting event today that was very successful. We have a full diary of appointments and are very happy with the stand and location.

NETWORKING HOUR

The exhibition will stay open for an extra hour to give you more time to network with others, to explore the show floor and meet new contacts. Date: Wednesday November 30th Time: 18:00 - 19:00 Location: EIBTM, Show floor.

Joerg Bauler, Director of Munich Convention Bureau Stand K130 This is our 5th EIBTM and we have increased year on year. Expectations are high and we have lots of good and interesting appointments for us. We feel comfortable at EIBTM and see the success of this show without 18 partners.

MVKAProductions MVKA @EIBTMevent Superb job on your app! Well done #eibtm2011 #EIBTM Fira_Barcelona Fira Barcelona More than 3,100 destinations from 90 different countries will gather from today until Thursday at @EIBTMevent http://bit.ly/5Ky1gP #firabcn UREDISON Edison Today will be the most exiting event for us in years. Preview of Edison! Good luck @ajurriens @jaap_bakker @roelfrissen @EIBTMevent williamevents William Thomson Strange looks as I walked through Barcelona in November without a jacket #scotsmanabroad @EIBTMevent Mr_Sean_Taylor Sean-Taylor Williams Good Morning to @EIBTMevent and all its exhibitors! #Hotels are you ready for me? I hope you are!!! Lets do business!!! #EIBTM TwickersEvents TwickenhamExperience A busy first day @EIBTMevent awaits. Come and see us at G200 #eibtm11 mcr_conf ManchesterConference It’s show day! Manchester is excited to be @EIBTMevent Visit stand G270 to discover how Manchester can make your event a success #eibtm prevueonline Prevue Magazine @MPI set to unveil Business Value of Meetings (BVoM) toolbox tomorrow at @EIBTMevent mpiweb.org/Education/BVOM… #eventprofs #meetings

EIBTM CLUB NIGHT

At EIBTM, we work hard, but we go dancing too! This year’s EIBTM Club Night has a new venue. Recently voted one of the “Finest Clubs in The World”, the Opium Mar is definitely one of Barcelona’s most glamorous venues. Come party with us! Date: Wednesday November 30th Time: 22:00 - 02:00 Location: Opium Mar, Barcelona Admission Policy: Open to all, please bring your badge for entry www.opiummar.com

FaUzanneau FranckA @ @EIBTMevent yes for the massage, we need one at Stand O185! PIevents Positive Impact Charlie Banks on stand G800 @EIBTMevent talking on practical tips for implementing #sustainability. Starting in 5 mins! NickDMUFI Nick DM - UFI the busiest @EIBTMevent live been to. What recession? http://yfrog.com/ h2sgshpwj GarfitGroup Garfit Group Busy day so far at @EIBTMevent, but have found lots of exciting venues and destinations!

What does 2012 look like? Which regions or types of meetings and events will fare well or badly?

Our industry’s performance is closely aligned with the performance of the global economy and that makes predictions more difficult now than at any other time I have been writing this Report. In terms of macro-economics, the prediction (from the IMF) is that global growth will moderate to about 4% through 2012, down from over 5% in 2010. But real GDP in the advanced economies is projected to expand at a weak pace of only 2%. However, even this relatively modest prediction assumes that European policy makers contain the crisis in the euro area and that volatility in global financial markets does not escalate. In our industry, there is a greater degree of optimism than in the economy as a whole. Most analysts predict that corporate meetings demand will continue to grow worldwide, approaching peak 2008 levels by year-end 2012, and rates for meetings venues will rise faster than in 2011. The price differential between second- and third-tier cities compared with top-tier destinations is also expected to widen, which would mean more opportunities for the former. The outlook for the association market is generally agreed to be buoyant too, as new specialist profes-

sions proliferate and new associations are created. One key survey notes that associations’ revenue from the exhibitions that accompany their conference has remained stable and that levels of sponsorship are expected to increase. Are worries about the bad image of events (especially incentives) mostly over now?

Image is still a factor, particularly for the incentive market. We still haven’t witnessed a general return to the type of lavish events seen in pre-recessionary days. There is still significant sensitivity to extravagance, even if we have not seen a widespread repeat of the headlines exposing companies’ expenditure on corporate events we got used to at the height of the crisis. Is the BRIC situation real? Are they significant markets yet for Western destinations, providers and DMCs?

The BRIC economies continue to be the engine of the global recovery, even if their growth rates have moderated in 2011. Every year, I portray the situation in China in these Reports. One indication of that country’s success is the record-breaking rate of hotel expansion found there. Starwood Hotels & Resorts plans to add 86 new properties in the coming years to the 62 already in place in China. This year alone,

Good news: most analysts predict that corporate meetings demand will continue to grow worldwide, approaching peak 2008 levels by year-end 2012 We have talked about new formats (hybrid events, participative formats bar camp-style, social networks as part of the meeting ...) for a few years, but they looked like an academic topic rather than a mainstream one. Are they finally taking off now?

This is a theme of this year’s Report. This has been a year when meeting professionals have begun to recognise that technology makes it much easier to extend the impact of an event beyond the meeting room and that hybrid events can multiply an event’s impact and attract new attendees for future events. In the words of the 2011 MPI FutureWatch report, ‘Technology has finally gone mainstream in an industry that has long pushed back against what was viewed once as a direct threat to in-person events’. The other technological advance that has been embraced by the meetings industry this year has been Mobile Applications technology for conferences, with 42% of meeting planners surveyed in one study confirming that they intend to use mobile apps in the near future, and 33% saying they already do so. Who will be the winners of the current economic climate? Any advice you would give a business?

They will be those destinations marketing organisations, venues and meeting planners who devise innovative solutions in cooperating with stakeholders in new, imaginative ways. This spirit of cooperation has already grown in the meetings and events sector and has creat-

a subject of interest as one common region for planners from long-haul destinations. Rob Davidson will be presenting his “Launch of the EIBTM 2011 Industry Trends & Market Share Report” today at 11:00 in Conference Room 5.2 and a repeat session tomorrow at 09:00 in Conference Room 4.2. Open to all.

MPI Prescribes its Event Measurement Toolbox Struggling to convince your stakeholders of the value of the meetings you plan? Don’t worry, you’re not alone. Findings from Meeting Professionals International (MPI) research unveiled at AIBTM indicated meeting and event professionals are confronted with five primary barriers to proving the business value of meetings and events. After this initial diagnosis comes the cure: MPI introduces the Business Value of Meetings (BVOM) toolbox, a meetings medical kit to tackle best value symptoms: low perception of ROI; getting stakeholder buy-in; defining meeting objectives and expectations; devising meaningful ways to measure value; and analysing and reporting BVOM data.

Highly useful: A set of videos, podcasts, articles, case studies, webinars, etc. will help planners understand and prove the value of their meetings and events

The research lays the foundation for the development of even more tools, which will be added in the months ahead to create a comprehensive blueprint of how meeting professionals can better measure the value of their meetings. For example, to address the perception of low ROI, MPI will add tools in December that include instructional videos, a glossary of terms, two additional case studies and a handout on benefits of change as well as a presentation featuring “A Tale of Two Meetings”. Other tools are in the pipeline, including instructional videos and podcasts, articles, case studies, webinars and much more. MPI members will have unlimited access to the new tools and non-member professionals will be able to purchase them. All of which goes a long way to building a healthy meetings industry. “By identifying these key barriers, the research revealed a manageable path for MPI to lead event professionals down that will lay a strong foundation for the development of a more value-focused event portfolio,” said Didier Scaillet, MPI and MPI Foundation Chief Development Officer. > Stand: H870 Explore the BVOM initiative at MPI’s European Meetings & Events Conference, January 29th – 31st 2012 in Budapest, Hungary.

See online EIBTM Show Daily www.eibtm.com/showdaily

INDUSTRY&TRENDS

Forecasts look increasingly like an art rather than a science, as the economy has become highly difficult to predict. The ‘Chief Analytics Officer’ of our industry, Rob Davidson, is undaunted, and like every year has dissected all available information to show us what lies ahead for the meetings and events sector. The overwhelming concern is the economic uncertainty, but if the meltdown can be avoided, our meetings industry could be heading for a very decent year ahead.

ed stronger intra-industry relationships that will hopefully last. An example: the convention bureaux of the three Baltic States (Lithuania, Latvia and Estonia) have agreed to have a closer cooperation and more active sharing of information and experience. The possibility of implementing a common e-marketing package in 2012 was discussed, as well as the possibility of organising a common familiarisation tour, “Meet Baltics”. They see that the Baltic countries are

It’s The Economy... Again!

one third of all new Starwood hotels are opening on Chinese soil. The other BRIC to watch closely is Brazil, set to overtake the UK as the world’s sixth biggest economy this year.

DAYTwo Wednesday November 30th

What problems do you encounter in sales in the meetings industry? What do you find is seldom done right?

I often find that hotel chains, conference venues, convention bureaux and larger organisations approach sales in a structured and strategic way. They have the internal resources, skill sets and budgets to put together an effective business plan. SMEs on the other hand (DMCs, smaller meetings agencies, representation companies, etc.) unfortunately do not always have the time to step back and review their current client base and brand positioning. As a result, establishing a sustainable and long term sales pipeline can be a fairly haphazard affair. Every business, small or large, needs to continually review their service proposition, but more importantly, adapt their ‘business model’ and sales to the rapidly changing business environment. Can you give us a few concrete tips for improving sales?

As a business development and marketing services agency, we often find that very few clients effectively maximise the sales opportunities from their EXISTING client base! Appreciating that 80% of business traditionally comes from 20% of your clients, implementing a ‘client account plan’ process can be invaluable, despite the perception

Has the crisis changed the role of events and trade shows for the sales activity? Do you see them as basic, or as a useful complement?

(by some) of being too time consuming! Understanding your client’s business needs, identifying the key decision makers and becoming fully conversant with your client’s organisation structure can help businesses increase sales, both horizontally and vertically. Our clients who use this model position themselves far more strategically, which leads to long term sales. When it comes to the art of selling, what has changed with the current economic climate? Have the rules changed?

The rules haven’t changed; it’s just that due to the economic uncertainty, decisions are taking much longer to make, as in some cases employees are unsure as to whether they will be employed the next month. But, as a Stan-

The View from the Summit

FOR its sixth annual gathering the EIBTM ‘CEO Summit’ is set to shine the spotlight on ‘Global Events’, which will bring together over 60 C-level meetings and incentive industry executives to analyse insights and trends af-

80% of business traditionally comes from 20% of your clients - implementing a client account plan can be invaluable

fecting their respective businesses today and in the future. Sparking off discussion topics, of which there is currently little shortage, will be some highprofile names in the world of finance and economics, including Professor Dominic Swords, Business Economist; CEO Summit Chair Jeremy Garbett; social media expert Ewan McLeod and professional speaker and PR expert Alan Stevens. The event will be facilitated by specialist business presenter and accomplished interviewer, Nadine Dereza. “Our compelling annu-

Although we live in a digital world where the majority of communication is electronic, there comes a point in the sales cycle where the only way to close that sale or upsell is in person! Corporations that have multiple sales channels still need to interact with their customers through live events. Although live events may not be as frequent as in the past, they are here to stay and will continue to play an integral part in the sales activity. Simon Cope will be speaking at “Winning NEW business? Do you have the processes in place to deliver a sustainable sales pipeline? If not your business could go down the tubes!” today at 13.00 in Conference Room 5.3. Open to all.

al summit provides a powerful opportunity for an invited audience of top industry players to come together and shape the future of our industry,” said Graeme Barnett, Reed Travel Exhibitions Director of EIBTM. “We are dedicated to ensuring our CEO Summit programme is tailored to the meetings industry and that our speakers are of the highest caliber.” Prepare for the tremors of change. The CEO Summit is held at the Nuclo Room. By invitation only.

Learning to Change, Changing to Learn Effective learning is a key factor in our events: ensuring delegates take away skills, tools and understanding. The idea is that nobody goes home not having learnt something new. Companies and associations spend a lot of money and effort in order that the content would be assimilated. However, not all events are organised with the aim of ensuring the effectiveness of learning, because it is not only about the format, but also about the people involved. Greg Ruby tells us how to ensure that we will never stop learning. Is it the end of “Death by PowerPoint”? Does better learning involve reducing drastically the classical presentations?

Not really, PowerPoint is still a powerful and useful tool for presentations. The real issue is when presenters rely too heavily on these slides to serve as their notes, thus making the slide text heavy. There will always be a place for PowerPoint if used correctly. Classical presentations will still be around, especially for large groups like general sessions.

Classical presentations will still be around, especially for large groups From which fields should our industry learn: psychology experts, neurologists or education experts?

I rely heavily on material from education experts, but advocate learning from all possible angles - including psychology experts and neurologists. There is some interesting research being published and we should try to adapt this new learning to create a better programme for our attendees. Could you give us some tips on how we can best learn from our events?

I am fond of having white space after presentations to allow the

audience an opportunity to digest the information learned and discuss with fellow attendees. If possible, have the learning space set in crescent rounds to foster interaction of the attendees. A personal favourite is having small play items on the tables that attendees can play with and keep their hands busy.

Have small play items on the tables that attendees can play with and keep their hands busy We already know many guidelines of what not to do (for instance a one-way onehour presentation without attendee involvement), but many meetings are still organised that way. Why is it so hard to change?

Change is hard because, as a society, we are naturally resistant to change. When it comes to learning, we are pre-conditioned by our experiences in the school systems and higher education systems that are based on the out-dated presentation techniques. We become comfortable with the status quo and are hesitant to advocate change. Greg Ruby is giving the session ‘Acorn (the basics)’, to be held today at 09:20 in Conference Room 4.1. Open to Hosted Buyers only.

Join our EIBTM group on Linkedin.

INDUSTRY&TRENDS

Selling is hard at the best of times and has become even more challenging in today’s difficult economic climate. Nothing can be left to chance, with clients being increasingly money conscious. Simon Cope gives us some insight into selling in today’s meetings industry.

ford University Economist recently said, “a crisis is too good an opportunity to waste”. Our clients often say “we will wait and see” – but our response is that “if you wait, it’ll be too late!”

Sell, Sell, SELL!

DAYTwo Wednesday November 30th

CoMe and Meet iCeLand

Here’s is a tHeory: Nothing is more inspiring than opposites meeting. When you travel to Iceland you will witness the contrasts in nature and the opposites of natural and urban landscape. And sometimes these opposites meet, as in Hörpu - Concert and Conference Centre that lies in the heart of Reykjavík with a view over

the powerful sea and mountains. 5 minutes walk to the city center, 20 minutes drive to unspoilt nature. Visit Iceland. Be inspired by Iceland. For further information, please visit our website InspiredByIceland.com

A unique venue midwAy between europe And north AmericA Harpa reykjavík ConCert Hall and ConferenCe Centre features tHe best ConferenCe faCilities in iCeland. ·

Located midway between Europe and North-America

Fabulous location at the harbour in the heart of Reykjavík

An ideal venue for international conferences and events

Meeting facilities for up to 1600 people

2500 m² exhibition space

Catering services, restaurants, bars and shops

For further information visit www.harpa.is

Come and see us at eibtm stand no. j650

DAYTwo Wednesday November 30th

You’ve led this session for the last five years - has creativity in meetings changed over these times?

I have been conducting this creativity seminar since 2006. During these years, market conditions have undergone significant change. Moving from a growing economy to an economy in crisis has led to a significant reduction in the average budget for meetings and this has impacted directly on the role of creativity. First of all, creativity has to overcome the lack of financial means to ensure a successful meeting. Let me explain that. If once an exotic destination, the presence of celebrities, audiovisuals or decoration were spectacular and effective tools to generate visibility and facilitate

Each tool, each media, requires a specific creativity, so we have to be constantly updated communication, today, many meetings seek their impact from an original idea, unique or surprising, that can enable “scripting” the event based on a concept which is developed from a simple stimuli (entertainment, humour, audience participation, games, ...) that may not necessarily require a higher budget. Thus, a word, symbols, metaphors, in

Are we becoming more or less creative?

Obviously more. Clients expect similar results with lower budgets. This means, with fewer resources we have to achieve similar objectives. Also, we have fewer tools to communicate our clients’ messages, so we have to squeeze our brains to deliver cheaper but effective communi-

Learning Differently

When we’re told something, only our hearing sense is engaged. When we’re shown it, we add the sense of vision. But when we actively participate, all our senses are brought into play. There’s plenty of research that shows that multi-sensory learning leads to better retention, and it’s not a simple additive process: the combined learning that occurs is greater than the sum of the parts, and it’s retained better too.

When we actively participate, all our senses are brought into play

Current research indicates that about 70% of important adult professional learning today is social, about 20% is self-directed, and only about 10% is formal (traditional classroom style). We need to make our conference designs mirror this reality rather than continuing to concentrate on the 10%. It has now become clear that participation is key to good learning, but it looks surprisingly hard to handle, in terms of human relations (from reluctant delegates to uncertain planners). How can we handle the ‘shyness’ and make sure participation is really free and effective?

Good facilitators know how to draw group members into powerful and meaningful conversations for maximum learning. Effective facilitation can be learned, just as effective public speaking

New technologies are simply new tools. We have to know them in order to have a full range of possibilities for our meetings. We have to learn about new technologies in the same way that we have to learn about new shows, speakers or new team building activities. Each tool, each media, requires a specific creativity, so we have to be constantly updated if we really want to offer the best service to our clients. Companies ask for creativity, but to what extent are they willing to pay or to take risks for it?

Clients select event agencies according to two main criteria: creativity and planning capability. Creativity is just a competitive advantage that, most of the time, does not give enough value in fees but allows agencies to keep working in this ultra competitive market. Otherwise, clients are conscious of their budget limitations and accept different or singular

somewhat ineffective, except for small meetings. When you think about what is possible with a group of people physically present in the same room - your ability to talk to anyone, overhear interesting conversations and join in, etc. - well, we’re a long way from being able to do that with current hybrid technology. Virtual emcees are helpful, but they really only act as a single aggregating channel between the remote audience and the event.

Event Consultant, Designer and Author, Adrian Segar tells us how to be more effective in designing our events with participative formats, as learning shifts from broadcasting messages to being involved in those messages. How do these new participative formats improve effective learning?

Do new technologies force us to be more creative?

can be learned. What we have to overcome, and it’s not an easy task, is a culture of learning that has held sway for a thousand years, a culture where broadcast-style, one-to-many teaching is the norm. In some ways, this ingrained culture is the biggest barrier we have to overcome to improve learning at our events. How do you see hybrid formats in relation to the participation issue? Isn’t it a great way to ensure more ideas flow into the meeting?

Hybrid events, when done right, can indeed give remote audience members more input into what happens at a face-to-face meeting, but I think the technology is

Do you think planners are managing these new formats? Isn’t it like a new ‘toy’, fascinating, but hard to really understand?

Creating effective participation in meetings requires both a faith that it’s possible and desirable, as well as facilitation skills, of which most planners have little experience. I’ve found that by far the best way to convert adults to the power and possibilities of participant-driven and participation-rich formats is to have them experience them around a topic that’s meaningful to them or in their professional peer group. The most common response after people experience an effective participant-driven and par-

proposals, which most of the time imply new risks. If we take a look at new event formats such as ‘guerrilla’ marketing events, flash mobs, etc. clients are trying to achieve great results by betting (and risking) with these new types of events. Seemingly endless crises … will creativity save us?

Creativity allows event professionals to survive and grow. Without creativity there is no value added, event planners and event agencies become mere logistic planners. Event agencies are communication companies and therefore they need to drive their client’s messages and ‘dress’ these messages in a creative way in order to achieve an effective connection with the audience. If creativity was important before the crisis, it now becomes the key to survive in the meetings industry. The seminar ‘Creativity in Events: The Art of Managing Emotions’ is held today at 09:00 in Conference Room 5.2. Open to all.

ticipation-rich conference is that they don’t really want to have to attend a conventional one again. Tell me three things I should absolutely not do in my next meeting if I want it to be effective.

Three things you should not do: • Fill your meeting with long broadcast style presentations with no opportunities for interaction. Never provide any time for delegates to discuss the content after a session. • Make sure your networking events (i.e. the relatively unimportant times when delegates aren’t in sessions) have speeches going on or other “entertainment” so people can’t really talk to one another. Don’t provide significant “white space” in your program. • Treat your delegates as passive customers, not resources. Adrian Segar will be speaking at The Annual CongressLearning and content development - Oak Tree (the very new and best to help you mature). Open to Hosted Buyers Only.

INDUSTRY&TRENDS

General Manager of Torrents & Friends, Raimond Torrents has been speaking about creativity for the last five years at EIBTM seminars, over which time we have seen both the golden years and the hard times in the meetings industry. Today, more so than ever, creativity is the best way to get ahead.

cation solutions. Creativity becomes the miraculous tool that allows us to achieve this rather impossible equation.

Event Agencies are Communication Companies

short, ‘creativity’ is applied to the script of the event rather than its elements, and this is a role which has never been seen before. On the other hand, the client is more aware than ever of the importance of the profitability of events, which provides substantial discrimination between the essential and the superfluous, between what directly effects the message and what is complementary but dispensable.

DAYTwo Wednesday November 30th Experience the joie de vivre of Montréal, the only city in the world to embrace North American eﬃciency and a laid-back European mindset. In Montréal, we’ve got all the nuts and bolts to help you plan a successful event—like our ultramodern convention centre, the Palais des congrès (with more than 50,000 m2 of meeting space), over 26,500 downtown hotel rooms and Team Montréal, always on hand to make sure your event runs ﬂawlessly. We’ll bring artfully creative, customized solutions to craft that extra touch of magic your attendees will never forget. tourisme-montreal.org/meet

THERE’S

SOMETHING

different

ABOUT

MONTRÉAL.

Palais des congrès de Montréal, Montréal, Canada

> Stand: D363 To their 17 new routes of 2011, SAS is building on their ‘4Excellence’ strategy by adding a further 21 to their schedule from summer 2012. Tapping the expected growth in leisure passengers from the region is something the airline is keen to share in, the pleasant result being more summer choice for Nordic sun-worshippers.

> Stand: I425 The number 13 maybe a taboo for some but not for the association EFAPCO. The European Federation of the Associations of Professional Congress Organisers will be welcoming its 13th national member from the Czech Republic during its Board Meeting, to be held at this year’s EIBTM.

> Stand: L220 This year’s EIBTM would like to bid a warm welcome to Cyprus, whose Cyprus Convention Bureau has now been officially launched as part of the Cyprus Tourism Organisation (CTO). Aiming to bring more business to the sun-drenched island, private sector stakeholders will be involved in the venture through a steering committee chaired by CTO. Best of luck for a long and successful road ahead!

> Stand: P400 Essence of the world DMC has expanded its network with the opening of Essence of China Dmc office. Meetings in China, Hong Kong and Mongolia are now made easier.

The Spanish city of Valencia has leapt from 11th to 3rd place in the ICCA ranking for best noncapital European cities. Boosted by 2010 figures of 57 international conferences and an increase of 245% in delegates’ attendance, its Palacio de Congresos has received Apex World’s Best Convention Centre Award. The business calendar for 2011 already full, Valencia is indisputably a destination on the rise.

> Stand: N460 Winter swimming has long been a tradition in Latvia. This January, the World Winter Swimming Championship will take place in the seaside resort of Jurmala. 358 participants from 20 countries have already signed up for this biennial event. Get your goggles on and dive in!

> Stand: J685 Italian seaside resort of Rimini has recently broadened its offer to visitors by extending its provincial area by a further seven municipalities. The result of a public referendum is a greater geographical area counting more historic and tourist assets in its portfolio. This also includes assets for business trade expo and conference tourism, which at more than 17% of all tourist visits has evolved into a healthy proportion. More growth in Rimini in every way.

> Stand: P450 Behind the current boom in technology conferences - from information warfare and security to robotics - are Estonia’s impressive cyber credentials, being one of the top ranked Wi-Fi infrastructure destinations offering free access in most of its cities. With public Wi-Fi guaranteed in all hotels and conference centres and widely available in cafés, restaurants, shopping malls, airports, filling stations and even public parks, delegates will be fully connected in E-stonian hotspots whilst on their trip.

> Stand: I305

> Stand: E720 Meeting in New York? World Yacht invites you to mix both corporate event business and pleasure through their unique meeting facilities. With a fleet of four yachts accommodating from 20-500 guests, their Midtown Manhattan location offers unique views of New York and the Hudson River, with catering and entertainment to complement its stand-out status.

> Stand: A470

for Hungary’s already full sports event calendar. In 2013 and 2014, the country will be hosting various championships of sports such as dragon boat, adult wrestling, athletics, waterpolo and handball. With the results due out in Spring next year, it’s on your marks, get set, ...

> Stand: I470

HOTELS&VENUES

Blending countryside calm with city buzz, the Hotel Catalonia Fira in Barcelona, due to open in 2012, integrates a natural oasis into its cutting-edge design. Consisting of two imposing, two-tone towers connected by a panoramic restaurant and ‘terracevantage’ point, palm trees and a vertical garden punctuate the façade. The architectural motifs are extended into the 357 bedrooms, with the hotel further offering 11 module-based meeting rooms and, for relaxation, a fitness area, solarium and indoor and outdoor pools.

> Stand: M500 Glide your way to the Tian Tan Buddha statue, the world’s largest seated, outdoor bronze Buddha, on Ngong Ping 360’s 5.7km cable car journey between its Tung Chung and Ngong Ping terminals. A spectacular ride offering panoramic views of the statue and surrounding area, you can also enjoy a host of tourist theme attractions in Ngong Ping Village, including Walking with Buddha, the Monkey’s Tale Theatre and Ngong Ping Tea House. All of which makes it a ‘must-visit’ attraction while in Hong Kong.

> Stand: E550 Confirming its status as a leading company within the hospitality industry, Hilton Worldwide has recently picked up seven category awards at the European Final of the World Travel Awards 2011, held in Dubrovnik, Croatia. With the home city’s Hotel Imperial Dubrovnik winning ‘Croatia’s Leading Hotel’ for the second year, six further hotels in six different countries picked up ‘leading’ awards for Wedding and Honeymoons, Business, Conferences, and Beach resort. The cherry on the award cake came with the Hotel Imperial Dubrovnik also receiving a Best in Customer Service national award, acknowledging the accomplishments of Croatia’s leading businesses.

> Stand: E450

A cabinet-agreed budget uplift guarantee of HUF 6 billion (EUR 22.53 million) for Hungary’s bid for the 2017 World Games has given them a stronger starting block chance of selection. One of the largest and most important international sporting events in the world, it would be a special coup

Two in a row for Moscow’s Radisson Royal Hotel, named once again as Russia’s Leading Luxury Hotel. This year it also adds the World Travel Awards ‘Leading Luxury Business Hotel’ for Europe to its trophy cabinet.

> Stand: F550

Happy first Birthday to the Gibson Hotel, who can reflect on a year in which they scooped the Best New Establishment category in The National Hospitality Awards and Bog Oak Landscape Award for their Hidden Gardens. It was also a year that recorded 70,000 guests cross their threshold and 160,000 diners enjoy their cuisine. And the small issue of a White House commendation for hosting the White House Press Office during President Obama’s visit. It was probably a good birthday party!

TECHNOLOGY

> Stand: F370 As part of their 2012 centennial celebration, Boston’s Fairmont Copley Plaza have recently announced a more than US$20 million overhaul. Set to harmonise guest room design with the hotel’s public spaces, the restoration will also introduce a rooftop, state-ofthe-art fitness centre and outdoor relaxation deck. The hotel’s signature function space and elegant lobby are to be upgraded, with work wrapped up in time to begin another century of serving the needs of the sophisticated traveller.

After a year’s hard work in meeting exacting criteria and stringent environmental standards, the doors of Noordwijk aan Zee’s Palace Hotel can now be opened with a green key, having been awarded with a silver Green Key certificate. Their expanded range of sustainable products, efficient climate control system and management of levels of towel and linen cleaning required has taken business forward whilst respecting the health of the environment. The green hotel will continue to explore ways of reducing their environmental footprint and seek to improve and innovate on working pratices.

> Stand: F360

> Stand: E320

Downtown Indianapolis is set to unveil its urban prototype format for Dolce Hotels and Resorts: a hybrid city-centre lifestyle and conference hotel. Scheduled for an Autumn 2012 opening, the 157room hotel built around a central plaza will include 15,000sq.ft of IACC certified meeting space, including a rooftop boardroom overlooking the city. This will be complemented by a range of dining facilities, from full-service restaurant to panoramic lounges, all warmly designed to make the hotel a ‘favourite place’ of the city.

The success of Taj Hotels Resorts and Palaces’ domestic and international portfolio expansion has been built on a spine of conservation and social responsibility initiatives. These include the ‘Taj Safaris’ team participating with a tiger reserve and collaborating with a South African organisation on best management practices; initiating an EARTH (Environment Awareness & Renewal at Taj Hotels) programme to boost energy conservation and environmental management certified by Green Globe; supporting at-risk traditional arts by adopting handloom woven saris as staff uniforms and promoting local community trade; and creating a ‘Taj Public Service Welfare Trust’ for ‘Building Sustainable Livelihoods’.

> Stand: H710

Parthen have announced the launch of their latest service: ‘Parthen Venue Finding’. Providing an initial overview of optimum venue choices with the further option of negotiating final details to closure, final contracts and payments are made between client and venue, Parthen operating as facilitator.

> Stand: P240

SUSTAINABILITY

> Stand: D255

Technology has another revolutionary story to tell in the conference centres’ realm. Work is already underway at the Edinburgh International Conference Centre (EICC) to install a 1,600sqm moving floor system in its Lennox Suite multipurpose hall. The new flooring system will make it possible to create raised catwalks, raked seating platforms and arena configurations in a mere fraction of the regular build time. The new moving floor area is equivalent in size to three tennis courts and capable of lifting raised areas to the height of a double-decker bus.

> Stand: G300

Shortlisted for the 2011 Energy Awards Excellence in Carbon Reduction - Large Company category is just reward for the hard work carried out by Coventry’s Ricoh Arena in reducing the venue’s carbon footprint. Measures ranging from the installation of infra-red lightingcontrol sensors to an accurate tenant billing system for energy use have already reduced carbon use by 23%, a trend the venue would like to continue.

> Stand: G270 The Coventry Telegraph

BRIEF NEWS

Add the fastest growing segment of the tourism industry to the world’s second largest population and you stand before a mountain of potential. Recognising this, PCO Meetings and More recently organised an Association Night, bringing together a number of association executives in a freeflowing ideas expedition to explore reaching India’s peaks as a prime convention destination.

DESTINATIONS

SERVICES

DAYTwo Wednesday November 30th

SERVICES

organised by Grupo eventoplus, is also one of the most prestigious meeting points for industry professionals. 900 key professionals were invited to this special gala celebration, which used a parody of the usual football stadium multimedia live TV or radio reports. Live reporters were positioned strategically amongst the audi-

IAPCO Celebrates Annual Seminar and Masterclass with Increased Participation WITH a precision the country is famous for, the annual IAPCO Annual Seminar and Masterclass will punctually gather this January, from 21st-26th, in the Swiss town of Wolfsberg. Highlighting a novel difference to this year’s event against past years, Association President Philippe Fournier said that “due to the request for certain oneto-one learning topics, on top of extensive all-embracing subjects, 10 shorter overview sessions have been introduced to be followed by in-depth parallel tutorials, whereby smaller groups (4-10 persons) can share, contradict, discuss with two experts the issues in greater detail, enabling practical solutions to be taken away.” The association, aware of the trend towards new meeting formats, not only talks the talk, but walks the walk too. For instance, a feature of the seminar is ‘Company’ presentations: work-

ing groups, comprising 6-10 persons with varied profiles, create their own ‘Company’ in order to ‘pitch for the business’ at the end of the week, which creates a unique learning experience, an opportunity to figure out how things work in the real world. “The role of the PCO has changed from pure logistics as service providers to service managers, and we have to address how quickly change is coming, faster than ever,” says Philippe Fournier. “While meetings and events used to be fixed in the clock of time, they start before, live during and last after!” Small is beautiful: in small sessions, groups of 4-10 people share and discuss with two experts the issues, enabling practical solutions to be taken away. > Stand: K110

The World Under One Brand From Asia to the world, the meetings and incentives player in Asia, Pacific World, will now incorporate under one brand and a single management team the operations of Ultramar (Spain, the DMC in charge of ground handling of EIBTM), TravelScotWorld, (Scotland, UK), TUI Hellas Corporate Services (Greece), Miltours (Portugal) and ICE and Mintcentives (India). This group will become one of the largest integrated global meetings and events businesses, expanding to 13 countries and over 30 extra destinations. A part of TUI Travel PLC, Pacific World will operate independently, allowing them to focus on building their specialised meetings and events service with the financial clout of one of the world’s leading international travel groups behind them. This is only the start, and Manuel Ferrer, Regional Director South East Asia of Pacific World, puts growth high on his agenda: “Pacific World operates in China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal and Spain. Our vision is to further expand this footprint by introducing new destinations and

partners and developing the meetings and events business within their destinations”. Ferrer also insisted on the importance of differentiating oneself in the DMC world: “We want to position ourselves as a ‘global’ DMC, Event Management and PCO company and we believe that Pacific World is well placed within the top four in the world”. And the company aims to combine global presence with local creativity and personalisation. “Our customers are increasingly looking for a global provider and this brand will provide tailor-made solutions managed by entrepreneurial teams to support them to achieve their goals. The most creative solutions are the ones created locally and by independent thinkers. We believe that the two can be combined by creating centres of excellence across destinations, and by creating a work environment that fosters innovation and creativity.” With the world their oyster and a lot more destinations to be added from their expansion plans, check out how “the Art of Asian Destination Management” is set to conquer the world. > Stand: F800

VOZBOX

The evolution of EIBTM is huge. I think the show organisers listen to the market (not only exhibitors but also buyers) and improve year after year on what is showcased, what is offered, which new/ upcoming destinations are present – everything. Yes, certain exhibitors are present each year, but equally you always find new subjects to be discussed, new destinations/services to be in attendance. For a fulfillment company like ours, we always make new connections and go home very satisfied. As a business platform, it is outstanding and 360 degrees, not only B2B, but also B2C and most importantly B2N. And this is extremely important for us. My staff just attended a bigger show, which was information gathering only. Good and fair enough, no question, but we expect more – we want to meet with people from both sides of the fence. And EIBTM most certainly provides that platform. Advice for exhibitors? The exhibitor should invest the time to get informed about the client they will meet – just presenting your services/venues etc. doesn’t cut it. Why don’t you ask the buyer precisely what they are looking for? What they book, where they have been before, what is on the books, etc.? Show interest and try to build a relationship rather than just sitting there. My worst case scenario happened last year: 20mins about statistics, no USPs, no questions, no interest in the buyer. Guess what? That exhibitor will never get my business – total waste of time … So, in short what I expect: be on time, be friendly, be welcoming, be interested and know what differentiates yourself from your competitor, be unique …

Thorsten D. Meier Founder & CEO, The Life in Motion Group LLC

Global Meetings, Events and Business Travel Portfolio

SERVICES

ON June 28th this year, Santiago Bernabéu Stadium, the prestigious home ground of the Real Madrid Football Club, has signed some new players. “Premios eventoplus”, the awards that recognise the crème de la crème of the Iberian meetings and events industry, hosted its sixth edition right in the middle of the football field. The event,

ence and interacted with them as well as getting them to participate in the presentation of the awards. Guests formed a large orange and black mosaic ‘Premios eventoplus’ logo from the coloured cards that were placed on their seats. Scarves of the same colour tones were also given to guests for them to wave to the rhythm of the music, building a dynamic and lively atmosphere within the stadium. Upbeat music, a fast paced rhythm and a lot of humour from the world of football made the perfect formula for a stunning and memorable night. Even the audience of professional meeting planners were left impressed ... Santiago Bernabéu would never have imagined that his football field might one day be hosting a huge celebration for meetings. > Stand: M800

The events industry lines up at the Bernabéu

DAYTwo Wednesday November 30th

DESTINATIONS

Strong Hub, Fast Wheels

RECENTLY unveiling a new look accompanied by a new tagline, the Malaysia Convention and Exhibition Bureau (MyCEB) are taking the approach of a new brand for new lands. Designed to convey the country’s value propositions for business events and target the international and regional markets and associations, the timing of the unveiling aligned nice-

ly with that of a new website and a more progressive approach to achieve the mission of being in Asia’s top five meeting destinations by the year 2020. The launch location of the new initiative, Central Market Kuala Lumpur, was seen as the appropriate spot, as this has for many centuries been the hub of an Asian wheel whose spokes have reached out to China, India

Made in Taiwan and the Middle East, making Malaysia a place of diverse cultures and for many a first port of call for international meetings. A spin of the same wheel is on Tourism Malaysia’s world renowned ‘Malaysia, Truly Asia’ tagline, with MyCEB’s own ‘Malaysia - Asia’s Business Events Hub’. And results are rolling in. MyCEB won 41 bids of international and regional conventions this year; 68 percent of association meetings and 32 percent of corporate meetings/incentives. This includes the world’s largest meeting of Chinese finance and insurance professionals, the International Dragon Award Annual Conference 2013 with 5,100 delegates. The wheels of growth keep turning for Malaysia and it seems they just got a little faster. > Stand: D550

Bridging over Troubled Waters

WHILST recent floods may have turned some of the roads of Thailand’s capital Bangkok into city rivers, it has not dampened the nation’s meetings industry, with the capital, as well as other meeting cities of Phuket, Pattaya and Chiang Mai, still active with meetings. Events including the Asia Pacific Gulf Summit 2011, held in Pattaya from October 31st November 6th, the Nokia group, also Pattaya from November 13th - December 9th, the Amway group, held in Chiang Mai from November 10th - 26th and the Daikin group, held in Bangkok from November 22nd - 24th, carried on unaffected. Most of Thailand’s international airports are still operating normally, including Suvarnabhumi Airport, Bangkok’s main international gateway. “The variety of destinations

Thailand has to offer helps mitigate the impact of the floods affecting the Bangkok area,” said Mr. Akapol Sorasuchart, the President of Thailand Convention & Exhibition Bureau (TCEB). “Also, thanks to steps we are taking with the cooperation from the industry, we expect that Thailand’s meetings business will remain stable for the entire fiscal 2012, as most events affected by the situation have been rescheduled to next quarter.” In the 2011 fiscal year, which ended September 30th, Thailand’s meetings, incentives, conventions and exhibitions sector attracted 720,000 business travellers and generated 57.6 billion baht (US$1.85 billion) in revenue, compared respectively to 679,585 travellers and 55 billion baht in the 2010 fiscal year. The floods currently touch-

ing Bangkok and some other central provinces along the Chao Phraya River are the worst to hit the country in over 50 years. Overall, 14 meeting events, mostly trade shows planned to be held in and around Bangkok this quarter, were affected, with revenue losses estimated at 2.98 billion baht and a meeting visitor shortfall estimated at 96,000. The impact of the floods on domestic transportation in the Bangkok area has led organisers to reschedule events due to concerns over participant numbers. As part of its immediate and medium-term action plan to mitigate the crisis, and in line with its ‘Believe in Thailand’ campaign, TCEB will provide updated information to all meeting industry stakeholders, as well as marketing support and technical assistance in various areas for events that have been rescheduled, especially large-scale events such as the International Horticultural Exposition Ratchaphruek 2011 (November 2011 – February 2012); the Lanna 750 Years, Chiang Rai (January 2012) and the BOI Fair (January 2012). > Stand: D650

Deaflympics in Taipei

FOR a long time supplying the stamp most frequently found on manufactured products around the world, the recognisable ‘Made in Taiwan’ seal is making strides in the meetings arena, with the Taiwan Tourism Bureau at the helm. An island off the Chinese mainland, with their 2009 hosting of the World Games in Kaohsiung and the

Deaflympics in Taipei the country has shown it can more than hold its own amongst the illustrious meetings company it has in the region. Celebrating their Republic of China on Taiwan centenary in 2011 happened to also coincide with a number of international meetings able to enjoy the festivities: the International Design Alliance (IDA) Congress, the ICCA Asia Pacific Education Seminar, the World Congress on Intelligent Control and Automation as well as a host of others. Look forward to many more events being Made in Taiwan. > Stand: E800

Painting by Numbers

THERE are six colours in your painting kit - that’s all you’re going to need. Red, blue, green, black, yellow and white. Follow the numbers for red first of all: five percent of all arrivals attributed to business tourism, a figure that is growing. Blue: approximately 200 meetings scheduled for the years ahead, particularly sports and medicine, with a total of 300,000 delegates. Now green: two major congresses for 2013, the 4th World Conference on Doping in Sport and the 6th World Congress of Paediatric Cardiology and Cardiac Surgery. Can you see what it is yet? No?

Ok, let’s continue. Black next: 20,000 participants expected to arrive at the United Nations Climate Change Conference (Cop17) this year. Yellow: 36th place in the ICCA world rankings. And just fill in those thin white track lines: 4,000 participants at this year’s International Olympic Committee’s 123rd Congress. Yes, it is indeed the flag of South Africa, a nation that is proud of its meetings and events statistics and promises to build on these. The launch of the new National Convention Bureau will play a key part in this, supported annually by Meetings Africa, the only business tourism exhibition on the continent, whose 9th meeting in 2012 is set to shatter all its previous records. It’s a clear and vibrant picture for South Africa’s meetings industry. Now, don’t forget to soak the paintbrushes. > Stand: H550

Prague’s Czech Mate ADDRESSING a 2006-2010 slide from 8th to 19th position in their world congress destination ranking, the Prague Convention Bureau (PCB) have taken the step of providing free public transport to congresses of over 500 participants. Inspired by destinations such as Vienna, Paris and Glasgow in recognising the congress expenditure benefit to budget revenue, the PCB are aiming to develop a range of initiatives to reinvigorate Prague’s competitiveness as a convention destination. “Major congress events reinforce the status and images of the city,” explained Lenka Žlebková, Director of PCB. “Large congresses stimulate investments and support the role of the destination as a centre of international business, trade, scientific research, education and technologies.” Available to congresses with at least 20% of the delegates from abroad and spending at least two nights in the capital, this symbolic gesture of support will offer delegates a prime opportunity to properly “Czech” out the city. > Stand: K650

Go where no incentive has gone before.

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Tailor-made services. Everywhere. YOUR MEETINGS & INCENTIVES SPECIALIST AROUND THE WORLD

Our clients can count on tailor-made travel and events services; all around the world. In our opinion, no event can be compared to another. And we are committed to preserving your event’s unique character and goals, with focus on originality and quality.

Our network of local specialists consists of over 90 DMCs throughout Africa, Arabia, Asia, Australia, Europe, India and the USA. Each oﬃce is a team of destination insiders and will make sure that your clients experience the best our destinations have to oﬀer. h

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Meet our destination specialists at the EIBTM 2011, on stand H700.

Kuoni Destination Management · Ueberlandstrasse 360 · CH-8051 Zurich T +41 44 325 21 11 · F +41 44 321 19 09 · dmc.ho@ch.kuoni.com

DAYTwo Wednesday November 30th

New Infrastructure Developments in Hong Kong

Meet us at Hong Kong Stand E550 • Ngong Ping 360 • Conrad Hong Kong • Grand Hyatt Hong Kong • Harbour Grand Hong Kong • Island Shangri-La, Hong Kong • Kowloon Shangri-La, Hong Kong • The Langham, Hong Kong • Mandarin Oriental, Hong Kong • Regal Hotels International • The Ritz-Carlton, Hong Kong • DMC The Destination Management Company • Jetway Express Limited • PC Tours and Travel • Tomco Incentive & Travel Service Limited • Tour East (HK) Ltd. CONTACT: Helen Chan Tel: +44 (0) 207 432 7700 Email: helen.chan@hktb.com Web: mehongkong.com

Cruise Terminal Development

Where > The runway of the former Kai Tak Airport, right at the centre of Victoria Harbour. When > The first berth is expected to be operational in mid-2013

Observation Deck “sky 100”

Where > International Commerce Centre (ICC), 1 Austin Road West, Kowloon When > Since April 2011 www.sky100.com.hk Located on the 100th floor of the 118-storey International Commerce Centre, the 4th tallest building in the world (490m). 360-degree panoramic view of Hong Kong from 400m above sea level.

Ocean Park Revitalisation – “The New Ocean Park” Redevelopment Plan Where > Aberdeen, Hong Kong When > 2006 – 2012 www.oceanpark.com.hk

Hong Kong Disneyland Expansion Project

30 new attractions will be added, bringing the number to 100 Where > Lantau When > 2009 – 2014 www.park.hongkongdisneyland.com

Lantau Island: An Inspirational MICE Destination MICE delegates can relax, unwind and see a different side to Asia’s World City on Hong Kong’s largest, greenest island

From the moment your delegates land at the award-winning Hong Kong International Airport, inspirational tourist attractions and superb MICE facilities await. The island offers a fascinating complement to Hong Kong’s cosmopolitan city life. Lantau offers a wide selection of attractions and entertainment venues for MICE groups. From the inimitable Hong Kong Disneyland with its extensive catering to MICE groups, to Noah’s Ark Resort where delegates can indulge in various bonding exercises. Another favourite is Ngong Ping 360 featuring a spectacular cable car ride over the mountains to a themed Chinese village offering a variety of experiences and distinct MICE facilities. For lastminute shopping, Citygate Outlets next to the airport is home to over 80 international brand names all offering big year-round discounts. The island is also a cultural feast for your delegates. Take a journey of enlightenment to the awe-inspiring Giant Buddha and Po Lin Monastery set on a mountain plateau. Or combine spiritual and physical wellness at the Shaolin Wushu Culture Centre, offering unique team-building martial art courses. One of Hong Kong’s oldest fishing communities can be found at Tai O, famous for its stilt houses, where MICE participants can contribute to the community at an ecological resource centre. For a unique seafaring experience, try The Bounty, a fully rigged tall ship built for the Hollywood movie recounting the famous British naval mutiny in the 18th Century. Walking the plank is not an option!

For something green, how about a communal hike along an ancient path linking villages over 200 years old? The hike along the Olympic Trail features spectacular natural scenery and is a great bonding as well as physical exercise for your delegates. Or take to the sea for a dolphin watching cruise that’s sure to delight. This is a unique opportunity to see Hong Kong’s endangered pink dolphins at play as well as view the airport from a totally different perspective! Golf enthusiasts can choose between team-building exercises at the mini course next to the airport or corporate tournaments at the Discovery Bay course. Discovery Bay also boasts D Deck, the largest oceanfront alfresco dining destination in Hong Kong with a variety of 20 thematic restaurants offering special MICE deals. Lantau is fully geared to handle the largest events. The airport itself provides world-class services from meeting facilities to comprehensive dining and shopping options. Close by is the AsiaWorld-Expo, a world-class venue providing a global stage for major exhibitions and conferences, and the Airport World Trade Centre Club, which has a spacious Conference Centre offering high-tech facilities. Most importantly, the island offers a wide selection of world-renowned and value-for-money hotels able to suit every need. For MICE groups looking for a unique cultural experience in idyllic green surroundings to contrast the vibrant cosmopolitan cityscape, Lantau has it all! To discover what makes Hong Kong’s largest island the ideal location for your MICE experience, please visit our web site: www.mehongkong.com/lantau.

Covering an area of 144km2, Lantau is Hong Kong’s largest island and home to green and cultural treasures as well as some of the territory’s most popular attractions.

DAYTwo Wednesday November 30th

DESTINATIONS

Sydney’s Legacy Calculator

AS part of the Future Convention Cities Initiative (FCCI), Business Events Sydney (BESydney) commissioned the University of Technology, Sydney (UTS) to conduct research on ‘Beyond Tourism Benefits’, measuring the social legacy of business events in Sydney in 2011. Going beyond the basic ‘tourist dollar’ measure, the work is looking at the complete legacy that business events can bequeath to destinations. “Business events offer so much more to our economies, communities and destinations than tourism dollars alone,” said

Lyn Lewis-Smith, Chair of FCCI and Acting Chief Commissioner Officer for BESydney. “The Sydney study demonstrated how business events fuel innovation and productivity and drive knowledge economies. Collaborating with our FCCI partner cities will provide a valuable international perspective to these initial results. We hope that the studies will show how the vitality of our industry contributes to private sector business development and a healthy economic future for destinations around the world.” With FCCI partner cities of

FLF - Fun Loving Families?

London, Toronto, Seoul, Abu Dhabi, San Francisco and Durban all set to embark on their own studies in 2012, a global picture on business events legacy benefits will soon be available and be a key knowledge resource for any global city in the conventions industry. A very forward-thinking initiative by, appropriately, the Future Convention Cities Initiative. > Stand: E500

ALTHOUGH FLF is the shortened version of the meeting destination village troika of Flims, Laax and Falera, it could just as well stand for ‘fun loving families’. With the first spa resort opened on the shores of Lake Cauma in 1870 and the area having been actively promoted since the 1950s, it has evolved into a family-friendly activity destination recognised by the Swiss Tourism Association’s (STV) “Families Welcome” award. With 330km of biking options and 250km of hiking routes, there are no limits for those venturing on two wheels or two legs. Throw in lakes, riv-

er rafting, culinary trails, nature trails, UNESCO World Heritage Sites and children’s activities and there is a little for everybody along the way too. > Stand: H450

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GDAŃSK & REGION

DAYTwo Wednesday November 30th

where business meets

POLAND

Looking for an inspiration? Gdańsk Convention Bureau will do it for you.

GDAŃSK CONVENTION BUREAU

28-29 Długi Targ St. · 80-830 Gdańsk, Poland · phone +48 58 300 06 59 · fax +48 58 301 66 37 convention@gdanskconvention.pl · www.gdanskconvention.pl

Business tourism promotion as the trademark of Gdańsk and Pomerania. Publication co-financed from the European Union funds.

Unforgettable Experiences Destinations Marketing Goes Social

All Aboard for Some Rock’n’Roll!!

A new bus was added to the London public transport system this autumn, although passengers were advised that their journey might take a little longer than the usual city hops. Bringing their ‘Canada Rocks: How do you Roll?’ tour to London for the third year and highlighting the business networking opportunities from Vancouver to Toronto, the Canada Tourism Commission this year also hit the streets with a tour bus to meet event planners and corporate planners throughout the UK and let them know about what’s new in Canada. Ding Ding! All aboard, next stop Canada: fares and passes please! > Stand: A400

‘Meet Mr. Holland’ Of course, Steve is not the only online dude. The Netherlands Board of Tourism & Conventions have their very own ‘Mr. Holland’. Active on Facebook, Twitter, LinkedIn and on the blogosphere, Mr. Holland shows all the possibilities that the country offers inasmuch as Dutch venues, places, suppliers or green meetings are concerned. During EIBTM you will also have the chance to win a dinner with Mr. Holland himself whilst in Barcelona! (Stand J400)

Vancouver’s inspiration To reinforce its branding as the ‘Inspiration Centre’, the Vancouver Convention Centre has developed a digital advertising campaign on two ads which draw content from the centre’s users. Capitalising on the prevalence of Twitter and using real tweets by clients, delegates and other stakeholders, the first ad is duly named the ‘Tweetamonials’ of the Centre. The second ad, ‘There’s an inspiring space behind every door’, presents interactive meeting room doors that ‘open’ to reveal images of the convention centre’s meeting rooms with stunning outward views. The campaign took the Gold prize at this year’s Meeting Industry Marketing Awards (MIMA). (Stand A400)

Soaring Serenity of Seychelles

IN Spring 1958, James Bond author Ian Fleming came to Seychelles seeking adventure, sunshine and inspiration for his latest book, to be called ‘For Your Eyes Only’. While Fleming wrote ludicrous plots for Bond, this paradise is now more accessible for meetings. The archipelago of 115 is-

lands in the Indian Ocean has become more accessible, with major Middle East airlines Qatar Airways and Emirates increasing flight frequency to the Seychelles from Doha and Dubai respectively. Awaiting delegates to the island paradise is a glut of recent hotel additions such as the new,

ultra-luxury 86-villa Raffles Hotel and Resort in Praslin Island, which adjoins one of Seychelles’ most acclaimed natural treasures: the Vallée de Mai. The signature, round-the-clock Raffles Butler service is also at guests’ disposal. For those of ‘itchy foot’ traveller disposition, there are also now more options for some island hopping. Local DMC Creole Travel Services have added world-class catamaran Oplezir to their service portfolio, offering day sail excursions for up to 100 people and activities ranging from snorkeling to corporate team building. Following Fleming, Prince William and Kate Middleton took to the islands for their honeymoon this year. Are you up for a “Thrill to a View”? > Stand: I505

WHO can possibly resist the Brazilian temptations of a delicious Caipirinha or the pleasure of Bossa Nova? No need to resist, with Pertra Personal Traveler offering you firsthand experience of both. Mix it up with a professional barman to learn about the different spices, exotic fruits and spirits that go into making the perfect caipirinha. Whether you prefer more cachaça (sugar cane spirit), sake or vodka in yours, or perhaps even a diet version, get your hands wet behind the bar. If the rhythm is in your blood, get yourself on the Bossa Nova iPod Tour of Rio. This takes you through a time tunnel revealing where Tom Jobim grew up, passing by his former apartment building and favourite bars, notably the one where with Vinicius de Moraes he co-wrote the ‘Girl from Ipanema’ (Garota de Ipanema). If you’re lucky enough, you might even get to know the girl in the song! Last stop of the tour: a record store where you can buy the best selection of Bossa Nova CDs. What else? > Stand: B250

Plan’ To reach out to its new online community of 5,000 friends, in October the Seoul Convention Bureau launched a new, month-long social media campaign, ‘Steve’s Complete Convention Plan’. Through Steve, a comic character created in the convention bureau’s Facebook page, users can experience the ideal convention itinerary in the city. Their votes actually make Steve decide between the many options available to him. Meetings-oriented content also draws interest for those considering visiting the city and provides updates and scans users’ preferences about the city’s facilities. (Stand D500)

DESTINATIONS

Times constantly change and with them changes the role of convention bureaux. Carving their niche among the world’s many meeting destinations being the primary challenge, convention bureaux are increasingly going social to get to the forefront of people’s minds. ‘Steve’s Complete Convention Here are three good examples.

We make it our business to understand yours!

DAYTwo Wednesday November 30th

Visit Flanders Meeting Cities at booth H300 Belgium

Antwerp-Bruges-Brussels-Ghent

Annick Debels

Gent Convention Bureau

Jan Wittouck

Flanders-Brussels CVB

Frank De Neve

Antwerp Tourism & Convention

Inge Marstboom

Antwerp Tourism & Convention

Evelyne Bardyn

Flanders-Brussels CVB

Kathleen Bertier

Meeting in Brugge

flanders-brussels convention bureau Belgium

HOTEL&VENUES

tropical gardens and ocean, four infinity pools and sweeping seascape, the 22,000 sq. ft. space promises to be a chic spa experience. > Stand: E300

Let the Sun Shine on Your Meetings

also transformed into brand shops, sample spaces and meeting rooms for guests to have an extraordinary conference experience. After so much fiesta comes the necessary siesta and then ... home in the VW. > Stand: M805

Express Lift to the Caledonian Hotel

TIRED of walking into large, lightless concrete blocks for your meetings? The Wild Coast Sun Resort launches its new congress centre and with an interior design inspired by the Pondo tribe, the area’s predominant ethnic group. It is richly decorated in colours that create a warm and living ambience. The centre’s capacity is one of its main strengths: its main hall accommodates up to 600 people and has an additional nine meeting rooms of various sizes.

Combining the sunshine with a bit of “green” in your meetings, this Wild Coast Sun Resort offering 396 rooms, views to the beach and the ocean, restaurants, bars and a Par-70 golf course designed by Robert Trent-Jones Jr. also has in place a series of activities and initiatives that will reduce the carbon footprint of your event. Ensuring there is sunshine all year round! > Stand: H550

VOZBOX

THE grand old lady of Princes Street is to be given a £14 million makeover to lift her to the levels of the world’s most luxu-

EIBTM has been the reference show since the start of my involvement in meetings and business travel 25 years back. It is the right platform to learn and improve how to handle and deal with people professionally. It has given me the opportunity to do business and to meet the right people to help my company grow, especially during the time when my region and country was not known to the meetings industry. Attending the CEO Summit, I hope to discuss and get indications about the way we can improve our business and reduce risk, especially during this current economic downturn, budget cutting and restrictions. We also need to deal with making our meetings sustainable, as the world population is growing and resources are becoming scarce.

Ali Abu Monassar Chairman, The Vision - Destination Management

rious hotels. The 108-year-old ‘Caley’, as the locals know her, will once again be the haunt of the rich and famous. Celebrity chefs and a personal concierge will be part of the Caledonian service, as the Hilton hotel chain plans to convert it to the luxury ‘Waldorf Astoria’ brand, including its new personal concierge service. It will be the first time in its 127-year history that the American name will be arriving in Scotland. “It will be a shining example of Scottish luxury, history and heritage,” said John Vanderslice, Head of Luxury and Lifestyle Brands at Hilton Worldwide, of the 108-yearold ‘Caley’. He explained that Waldorf Astoria would be expanding into markets where it believed there was significant growth potential in the luxury sector and had identified the Caledonian, with its grand views of Edinburgh Castle, as a contender. After the refit and the rich and famous once again start to swing through the hotel doors, the ‘Caley’ will run under the name of the ‘Caledonian, a Waldorf Astoria Hotel’, a brand it will adopt in summer 2012. > Stand: G300

Meetings in the Far West

ELLE, the world’s largest fashion magazine, has opened its premier ELLE Spa at the Eden Roc Renaissance Miami Beach. With floor-to-ceiling windows overlooking the hotel’s lush

WE’VE all seen the car ads where they turn into giant robots and go ice-skating or chicane through a city that is trying to cover them in paint. There is always a fiesta atmosphere around the presentation of new cars, something that German car giant Volkswagen is well aware of. Unveiling two new models at their global conference, the creator of the original ‘people’s wagon’ selected the Ushuaïa Ibiza Beach Hotel, a Fiesta Hotel Group development, and brought the best outdoor entertainment with them to the sundrenched island, including top DJs and big-name bands. 11,500 visitors from 85 different countries partied away and relaxed by the pool next to the new cars, the resident DJ spinning tunes to create a cool vibe. The hotel facilities were

HOTEL&VENUES

From Fashion to Wellness Fiesta, Siesta and ... Volkswagen

“THERE’S just about enough room in this town for one of us ...” followed quickly by the ‘BANG!’ of a gunshot. It’s a typical scene from any of the American wild west movies, but now you can step off the screen and be the John Wayne of your dreams with your own good ol’ fashioned western ‘shoot ‘em up’ in the Far West area in Portaventura. The amusement park’s PortAventura Business & Events now offers meeting planners this area exclusively for their events. Enjoy a cocktail with a can can show; swing through the saloon doors and onto the streets where you’ll witness a duel with the cowboys who just rode into town; and try to keep yourself dry during the water gun fight in the Grand Canyon Rapids. Each themed area offers a variety of attractions, private entertainment and themed restaurants. Meetings can enjoy all of these facilities exclusively - for example, a group can enjoy the Dragon Khan ride all to themselves followed by a gala dinner in the Plaza of China, set right in the middle of the park. Whether you swagger with spurs and Stetson or not, your meetings will in any case be ‘fine as cream gravy’. > Stand: M500

DAYTwo Wednesday November 30th

HOTEL&VENUES

Looking Good in the Jewel of Arabia

PUT a big X in your calendar for the year 2015 - it’s the year that the constantly developing meetings industry in the Arabian Gulf is set to get even better, when the new Oman Convention and Exhibition Centre and surrounding precinct opens its doors for full business. Located within 4km of the airport and overlooking a natural reserve, the setting of the centre will be extraordinary. As will its facilities: built to meet the rigorous US Green Building Council LEED certification, the architecturally advanced centre will house a 3,200-seater tiered

auditorium and 22,000sqm of column-free divisible exhibition space, featuring specialised acoustics and advanced lighting and rigging that make it suitable for plenary sessions, concerts, performances and gala events hosting up to 10,000 people. On top of this will be 14 meeting rooms, two ballrooms, a VIP Pavilion and a food court. The surrounding precinct will complete the picture with its business park, retail mall, serviced apartments and range of hotels. There is a clear vision and timeframe of what is expected of the new centre from both the de-

velopers, the Government of Oman established company Omran, and appointed operators of the centre, AEG Ogden. “The centre will generate social and economic benefits for the country and will place Oman on the world map by playing host to global and large scale conferences and events,” said Eng. Wael bin Ahmed Al Lawati, CEO of Omran. “There are more than 200 convention and exhibition centres competing on the world stage for a slice of the business events pie, but research already undertaken has identified international conventions with the potential to be held in Oman as far ahead as 2024,” added Geoff Donaghy, AEG Ogden Group Director, Convention Centres. If your ship happens to be passing through the Arabian Sea some time soon, have a look towards the Omani coast for a shimmering jewel on the horizon. If you see it, you’ll know what it is ... > Stand: B550

Barcelona Cool to Berlin’s Ku’Damm BRINGING a splash of Barcelona chic to the German capital, H10 Hotels have forged ahead with their European expansion after their forays in Rome and London. Once a historical Berlin technical school, the building’s makeover has returned a modern hotel of 163 Deluxe rooms with a number of suites and lofts. Focused on fusing H10’s modern and open style with the historic structure, the hotel further

blends business with pleasure - the five meeting rooms catering for up to 90 people sit alongside the Despacio Spa Centre, with sauna, steam bath and shower temple to soothe the strains of the day. The final twist is in the cuisine offer of a ‘Berlin meets Spain’ tapas collection - disfrutar de su comida und Guten Appetit. > Stand: F770

VOZBOX

EIBTM is a steady part of our marketing mix. We meet everybody (almost everybody) during three days in one venue. As we support international destinations with their marketing and PR in the meetings business, most of our clients are present, so we are there to help them with their on-show activities. We also invite Hosted Buyers and have meetings with existing and potential clients.

Johanna Fischer Managing Director, tmf dialogmarketing GmbH

011130 2 M IBT and K

us Visit

at St

Internationality decides. Expertise wins. ICM – Internationales Congress Center München

▪ 20 rooms with up to 3,000 seats ▪ 8,000 sqm exhibition space ▪ Media hall for an additional 6,000 people

www.icm-muenchen.com

Connecting Global Competence

Mexican Gems

To Infinity and Beyond

tal of fourteen meeting rooms, all with Wi-Fi access. One of the main highlights of the Paradisus La Perla its Adults Only facilities throughout the hotel’s 394 suites, including 120 Royal Service rooms and two presidential suites. Royal Service customers can enjoy a private area that includes a pool, bar, restaurant, Bali beds and access to a private beach. Paradisus La Esmeralda offers 512 luxury suites, including 56 rooms with direct access to the hotel pools. > Stand: F510

NOBODY who has seen the Toy Story films has left feeling disappointed. Well, now you don’t have to restrict yourself to just the silver screen, as you can have a real experience with these characters, just as the 2,800 employees of the Party Lite candle company recently did in Disneyland. As a motivational thank you to their employees and to present the company’s new products for

the coming year, the teams were treated to the first private party at Toy Story Playland, a recently opened addition to the Walt Disney Studios. The teams were also able to enjoy the other attractions of the fun park and nibble and dance the evening away with a buffet accompanied by a DJ. > Stand: J470

Jacqui Kavanagh Managing Director, Trinity Conferences Ltd

WITH a growing collection of gemstones, the Melía hotel chain has now added a pearl and an emerald to its Paradisus brand in the Caribbean’s Mexican coast: the ‘Paradisus La Perla’, which is part of Paradisus Playa del Carmen resort, Quintana Roo, and the ‘Paradisus La Esmeralda’. Both hotels are connected by a central plaza and offer swimming pools with panoramic views, a Yhi Spa, 12 restaurants and 10 bars, a theatre, a ballroom and a total of 25,000 square feet of state-of-the-art meeting and convention space featuring a to-

EIBTM is a very important learning resource for Trinity Conferences - it gives us the opportunity to meet with our colleagues from all over the world, to build relationships and hear what’s new in their countries. It allows us to take part in a more Global aspect of our business through the educational sessions and of course the networking is second to none. We have invested our time in visiting this show as a team and we have six out of our team of 24 attending EIBTM this year. This is fair investment, which demonstrates the importance of our outbound business from the UK.

HOTEL&VENUES

VOZBOX

DAYTwo Wednesday November 30th

The Gulf Incentive, Business Travel & Meetings Exhibtion 26 - 28 March 2012 ADNEC, Abu Dhabi, UAE

The Five Star event for the Business Travel, Meetings and Events Industry in the Middle East GIBTM brings together over 2,750 meetings industry professionals, from over 20 countries for three days of inspiring educational content, over 7,500 business interactions and unrivalled networking opportunities.

At GIBTM you’ll discover: Five Star exclusive networking events Over 265 leading regional and International suppliers An informative and interactive business platform Insights for future industry trends Hundreds of unique products and services Professional education programme covering hot industry topics

Don’t miss out, Register today! Scan the QR code with your mobile and be inspired! No code reader? Search for QR reader in your app store; download one of the selection of apps available. Alternatively visit our website to view the video www.gibtm.com

ravel? iness T EW & NEW s u B h ted wit ay to N Associa your gatew avel in 2012 is r T GIBTM d Business e v o liers r p p im w su p travel costs e n r e v ce iency Disco to redu d travel efﬁc w o ce h n n r Lea onﬁden ing a e plann usiness with c s a e r c In kb nd boo Place a h

ted wit

Associa

For more information visit www.gibtm.com

programmes is that they often lead to increased outsourcing in the meeting activity, as the central purchasing and control are defined. After SMM programmes are in place, hotel chains can work with these large corporations on prices, cancellation policy and terms and conditions. Technology is another key in the Accor strategy, which aims to increasingly work with online platforms but also launch its online booking tool for small meetings in September 2012. The challenge will be to identify free stocks and move them quickly to sell. Future plans include strengthening its offer for the association market and further offer developments for meetings, such as with the Pullman hotels, who are meetings-focused, to drive further growth in the meetings arena. > Stand: G500

VOZBOX

In challenging times like these, the ability to put individual business and industry concerns into some kind of a broader context is absolutely critical and that is what EIBTM does for the meetings industry generally and my business specifically. In order to provide good advice to clients, you have to be as up to date as possible

ONE of the world’s most recognisable buildings, India’s Taj Mahal is also the world’s single greatest monument to the power of love. Emperor Shah Jahan, so broken hearted after the death of his wife, Mumtaz Mahal, commissioned a shrine to her memory that would stand for all eternity. Such power of love seems to have rubbed off on Taj Hotels Resorts and Palaces, whose flagship Taj Mahal Palace Mumbai has recently been graced by French and US world leaders accompanied by their own beloved. Not to be outdone, the Taj Palace Hotel New Delhi has added Russian and Chinese premiers to a long list of politicians, celebrities and royals to have rested their heads on the hotel’s pillows. The new Taj Falaknuma Palace Hyderabad will hope to build on and continue such high end service for profile guests. Alongside the splendour of the Palace element of the hotel group, for the less feted traveller there is a new brand - Vivanta by Taj - catering for the

business and leisure client in a vertiginously expanding domestic market, Bangalore and Srinagar being the most recent additions. Internationally, this flavour of India can also now be found in North Africa, the opening of Taj Palace Marrakech adding to the 2010 opening of Taj Cape Town and taking their African presence to both tips of the continent. This level of love and dedication to the betterment of the hotel group don’t go unnoticed: accolades for the Palace resorts have been welcomed from Condé Nast Traveller Readers’ Travel Awards, TripAdvisor Travelers’ Choice Awards and National Tourism Awards. With future plans to expand into China and Dubai, this Indian journey of love has some competition to see if it can endure like the Taj Mahal. With all the right moves, they’re certainly planning to give it a good run. > Stand: D255

One Easy Step, Three Great Rewards OFFERING three hotels, two shopping centres and one convention centre - the Hynes - under one roof, through Boston’s unique ‘Connect 3-2-1’ package meeting planners and PCOs can secure the entire complex and make the sales process, logistics and convention services a whole lot simpler. The 3,170 hotel rooms and near 20,000sqm group space available makes the complex particularly suitable for large groups who still want to retain an intimate feel. For getting intimate with the city too, stepping out of the complex takes you into the residential Back Bay neighbourhood, with its numerous restaurants and shops punctuating the leafy, brownstone streets bordering the Charles River. ‘Connect 3-2-1’ makes it as easy as 1-2-3. > Stand: A465

A Legendary Meetings Destination

LIKE a postmodernist interpretation of an architectural Poseidon’s trident of towers connected across its prongs 200m above Singapore’s bay and within the heart of the bustling city, the Marina Bay Sands complex of more than 2,500 rooms and suites with a 360-degree views of Singapore’s skyline, state-ofthe-art convention and exhibi-

tion facilities (120,000sqm) and two theatres showcasing worldclass broadway shows and international acts is making some mythical legends of its own. This year Marina Bay Sands has been a hive of activity, including hosting the 20th World Orchid Conference in November. Last held in Singapore in 1963, the conference transformed the

on industry conditions and developments, and a gathering like this, that assembles what is essentially the entire international industry in one place, creates a very efficient way of doing this. The CEO Summit represents a high level gathering that can get beyond the day to day urgencies and

take a broader, longer term look at evolving issues and trends that will shape the future of our industry. What I want to see is not just how the industry sees itself, but how observers from other disciplines see us and what perspectives and lessons they may have that can help us broaden our thinking. Having a diversity of participation and

HOTEL&VENUES

AGAINST the storm of the current hard times, Accor Hotels has defied all barriers by reporting a more than 10 percent increase in its 2011 meetings and events sales compared to last year. This growth is backed by an offer of 1,700 hotels for meetings, including brands Sofitel, Pullman, MGallery, Novotel, Mercure, Adagio, Ibis and Ibis Styles; the recovery of the meetings industry; and the implementation of various sales actions, such as market segmentation and dealing with clients as key accounts with year-round agreements. Ludovic Dupont, Head of Sales for Meetings and Events, explained the key change in meeting procurement being that “corporate clients are centralising their travel expenses, and that increasingly includes meetings,” through the development of SMM (Strategic Meeting Management) projects. An interesting consequence of SMM

The Power of Love

Riding the Storm

Sands Expo and Convention Centre into a lush landscape of exotic orchids. The centre also hosted several brand new trade shows, including Cruise Shipping Asia 2011 and APVIA 2011 PV Asia-Pacific Expo. In 2012, when the new ArtScience Museum will also become available for meetings, other prestigious events that Poseidon, the Greek God of the seas, will guide towards Marina Bay Sands for the first time is the Singapore International Water Week 2012. Other new shows include the WasteMET Asia 2012. Will your 2012 meeting also be part of the new legend? Let the seas guide you... > Stand: D850B

topic matter in the Summit helps achieve that kind of overview and I look forward to the exchanges that will take place there.

Rod Cameron President, Criterion Communications Inc

First time at EIBTM: the Future Events Experience. Shuli Golovinski shared with us the importance of faceto-face meetings and having networking opportunities as part of the meeting’s content. Don’t miss the many more presentations to come!

Tee-off at EIBTM? The picturesque stand of NH Hoteles does make you want to just go to the greens, no? Stand G550 Silk painting at work in Malaysia’s stand. Also, don’t miss having your name painted in Chinese calligraphy. Enjoy the Asia’s Business Events Hub experience. Stand D550

And the winner is…

ITN INTERNATIONAL, a US-based event analytics provider, has scooped this year’s EIBTM Technology Watch Award, which recognises and rewards technological innovation in the meetings and events industry. The company was chosen to receive the award in recognition of its Citywide Attendee Credential, an attendee badge that doubles as a free pass to public transit and tourist attractions throughout a host city. We interviewed Mike Sorgani, Vice President, Sales & Marketing of ITN International about the product and the future of the events market. Could you give us some concrete NFC applications that add strong value to a meeting?

Exhibitor data collection is perhaps the best use of NFC technology. Because so much data can be encoded onto the NFC badge, exhibitors can collect all of this information in much less time, and much more effectively,

than with the other solutions being used at events today. Furthermore, all of an attendee’s access rights are encoded onto the NFC badge, so it’s easy to enforce the event producer’s rules. And the cost of deployment is a fraction of the cost of other technologies.

By end of 2012, exhibitors and visitors can use their own NFC devices to collect data at events

What are the technology trends you would highlight in the meetings industry this year?

We believe that to create an NFC ecosystem at events is the key to providing the very best user experience. In addition, we feel that mobile technology using NFC will grow to the point where, by the end of 2012, we will see exhibitors and visitors actually using their own NFC devices to collect data at events. Take us into the future. What will meetings be like? What will change?

We are preparing for the day when NFC is available on all smart phones. We have built solutions that will allow event visitors to register online, arrive

at the event and print a paper badge that will contain an NFC chip, and use their own smart phone to exchange the contact information in the chip. We are seeing this happen already, but not to the extent we will see it once NFC makes its way onto all smart phones. How does ITN International make it easy to measure the ROI of our events?

As any statistician would tell you, you have to capture a lot of data if you want to make sound decisions, and that data comes from NFC touches. If your goal is to attract X number of C-level visitors to a particular educational session, our systems can report your results immediately. Or if you want to know how many of these same C-level visitors stopped at a stand, we can provide these results immediately as well. But you may not be able to draw valid conclusions from the results, if too few are report-

ed. If you really want to dig deeply and understand visitors’ behaviours, interests and preferences, you need tons and tons of touches. ITN International will present their winning product at the Future Events Experience, 14:30, followed by a Networking Drinks Reception. Open to all.

“Everything’s on site - meetings, catering, leisure activities and accommodation, you’ll be enchanted.”

Lara,

Meeting Planner Business Solutions Disneyland® Paris is a team of experts dedicated to organising professional events at our all-in-one venue: • 23,500 m2 of event facilities, 2 Convention centres and 95 meeting rooms • 57 restaurants specialising in a vast range of cuisines • 2 Theme Parks available for private hire • 14 hotels with a total of 8,200 rooms* And of course: • an on-site Eurostar/TGV and RER station • 35 mins from Paris** • 10 mins from Roissy CDG airport***

With so many pluses, 97% of our clients say they are satisfied**** More info on +33 (0)1 60 45 75 00 or dlp.business@disney.com – Website: www.disneylandparis-business.com *Including 5,800 rooms in the 7 Disney® Hotels. **By RER – station on site – from Nation, or by the A4 motorway exit 14. ***By TGV – daily services. ****Survey commissioned by Business Solutions – Disneyland® Paris, carried out between October 2010 and September 2011. © DISNEY – EURO DISNEY ASSOCIÉS S.C.A – Siren 397 471 822 RCS Meaux – Share capital € 611,099 – Licence n°1-1021070 - 1-1021082 ; 2-1021084 and 3-1021083

Photo : Getty Images

EIBTM IN IMAGES/TECHNOLOGY

DAYTwo Wednesday November 30th

The Meetings Revolution

Breaking New Frontiers

The Arab Spring, American Tea-Party, Occupy Wall Street movement: these are some of the new phenomena of the the power of gatherings that has come about to overthrow political leaders and to define and express their opinions. Social media has been a strong organisational tool to lobby support and bolster attendance. On the Meetings front, organisers are also trying to reinvent new formats, doing away with oneway presentations and adding in networking activities. Michelle Bruno, President of Bruno Group Signature Events, tells us about this revolution.

Face-to-face is essential, but hybrid formats open us to a huge amount of possibilities, especially for very large events. Via satellite, hundreds of people can connect to an event no matter where they are. Samuel J. Smith, Managing Director of Interactive Meeting Technology, tells us more about hybrid events, which today have become a popular way of increasing participation in traditional events at a relatively low cost.

The events industry is evolving from the bottom up, rather than the top down During the last years, there have been different levels of creativity injected, new technology applied to automate the processes and new trends. However, the basic business models, the direction of the flow of information and the relationships among meeting participants has

not changed; until now, that is, thanks to the ‘revolution’ of social media. Facebook, LinkedIn, YouTube, Twitter and blogs (all by-products of the Internet) have both informed and enabled the changes in meetings. Realtime engagement, spontaneity, free communication, participation and sharing are all some of the concepts we manage today. And relating to the meetings industry, that means … ?

Normally these experimental labs are self-organised with or without the blessing of existing meeting, trade show, and conference organisers or trade associations. Actually, the events industry is evolving from the bottom up rather than the top down.

Planning Meetings Can Get Easier Organising a meeting is a strenuous affair, but meeting organising tool m-anage® can lighten the load for you a little. Integrating all aspects of the event, from abstract submission to programme planning, badge printing and participant attendance management to presentations upload, mailings, community and smart phone application, it will also manage hotel booking, payment and publishing of all congress relevant content too. Designed on the demands of leading conference organisers, m-anage has been tested in scenarios of between 100 and 20,000 participants. Last year

the product was used in a major conference for the first time, at the World Ophthalmology Conference (WOC) 2010 in Berlin, organised as a joint meeting with

What are the difficulties and risks of such new formats? Are companies ready to assume a more open way to organise their events?

There are risks involved with these new formats. Organisers of barcamps put their own money in and often the camps are operated at a loss. Besides, some of the formats can be difficult to follow for virtual attendees. Actually, most of these formats work best with small groups, so the concepts may be difficult to implement for large meetings. ‘Unconferences, barcamps, pop up conferences and other self-organised gatherings’ will held at 12.30-13.00, at the Future Events Experience Stage Area. Open to all.

the German Society of Ophthalmologists (DOG) Conference. They were two different societies with their respective members, VIPs and special conditions (e.g. developing countries and for people under the age of 25). These alongside other options led to over 4,200 booking scenarios. Thanks to the new format and its interface, over 13,000 participants registered themselves for the conference, paid, entered, presented, accessed the webcasts and e-posters and received their CME credits with just five people manning the registration onsite and some standby technicians from the company to service the facilities. What an absolute breeze … > Stand: O190

cation to several remote broadcast sites. We see this used in pharma events - where they broadcast to 20 or 30 locations to share information about new products with doctors and field sales teams.

Hybrid events could be the most important trend in the meetings industry today. Is the case closed?

Hybrid events are an important trend in our industry. They will continue to grow in importance as the speed of business increases. These events allow people to stay connected to meetings and conferences - even though they may not be able to attend in person. Also, in some cases hybrid meetings create an opportunity for us to have a meeting - when it would have been impossible otherwise.

Hybrid meetings create an opportunity for us to have a meeting, which might otherwise be impossible Do you think the model of tomorrow’s event is already defined, or are we still slowly learning about it?

I don’t think that we are going to see a single model for hybrid events. Personally, I am an advocate of the ‘live’ television model for hybrid events. This model uses a studio setup, a virtual host and fills the ‘breaks’ and ‘schedule’ delays with custom content. This model is familiar to people - especially since they see it on TV everyday. Also, it gets people to stay connected to the content longer. Another model that seems to be popular is to broadcast from a central studio or event lo-

Broadcasting from a central studio or event location to several remote broadcast sites is often used in pharma events Could you describe in a few lines a case of a successful hybrid event?

CISCO, SAP, IKEA, Nike, KMPG and many others have all run successful hybrid events. A few weeks ago, Thrivent Financial, a Fortune 500 Financial Services company, made their National Sales Meeting a hybrid event. They followed a ‘live’ television model - where they used studio hosts to engage the attendees and keep them connected to the event for three days. What’s precisely about the event is this - the attendees stayed connected to the event for three days. Five tips when planning a hybrid meeting or event?

I recently put together a quick start guide for people that are getting started in hybrid events. Here are five tips for you from that guide: 1) Research your audience; 2) Put together a separate team for the hybrid meeting; 3) Design content to match the audience needs; 4) Use your collaboration tools to create engagement; and 5) Coach your speakers and facilitators.

TECHNOLOGY

Well, our industry hasn’t been very flexible or open to new meeting formats in the past. My hope is that some of this experimentation will lead to changes in the way meetings are planned and executed. Actually, meetings, conferences and trade shows have fundamentally not changed in fifty years.

But there are a lot of things with which it can experiment, new formats such as virtual extensions, games, distributed meetings (pods), new meeting formats, virtual me-jays, different kinds of attendee experiences, hybrid experiences and much more.

Unconferences, barcamps, pop up conferences, etc. are common formats in other areas such as universities - are companies heading towards these formats too?

DAYTwo Wednesday November 30th Hong Kong hosted a lunch at its stand with lots of networking opportunities and to discover its new developments. Stand E550

EIBTM IN IMAGES

The eco-friendly bags by Parthen Meeting Services are hand-made by women from autonomous Sewing Co-operatives. They have a unique ethnic look and feel and are made out of natural fabrics such as cotton, hessian and denim. Stand P240

In support of Southeast Asian Congress Organisers Thailand Convention and Exhibition Bureau (TCEB) and the International Association of Professional Congress Organisers (IAPCO) have signed a memorandum to provide and host regional seminars in 7 Southeast Asian countries from 2013 to 2015. We wish them all the best!

Stress no more! Get a freehand massage with rose products at the Cyprus Tourism Organisation. Stand P400

We have a happy winner! La Roca Village presented its 3 millionth visitor to its Village at EIBTM. Congratulations and happy shopping! Joan Gaspart, President of Turisme de Barcelona; Sonia Recasens, Deputy Mayor for Economy and Tourism of Barcelona and Graeme Barnett, Exhibition Director, EIBTM, officially opened the 23rd edition of EIBTM.

It’s so happening at Fairmont Hotels & Resorts. It’s just non-stop networking and business. Stand F360

Where were you at 16:00 in EIBTM? You must have been pleasantly surprised if you were at the Madrid stand: a flash mob ‘catizo’ which took the show floor with a traditional Zarzuela performance. Stand N400

Quench your thirst at the Hard Rock Cafe... cocktails served with a very special performance. Stand H520

mation, appointments and actions are accessible for, or can be edited by, all involved parties on a central web platform. The event planner defines the involved parties and sends them login data. This gives the planner a complete overview of the development of the programme segments and, should speed be of the essence, an integrated chat can help with that … usable from whatever part of the world you might be travelling to. Now, that will definitely give planners a sense of relief to make them feel like they’re floating in the clouds. > Stand: J200

ticipants to give information about their company, job title and skills, to see other assistants’ profiles and meet with them when they want. No need to have to speak up, just get onto the app and let yourself be heard. > Stand: O115

InterContinental Hotel Group (IHG) have stolen a march on its competitors to be the first to launch its Priority Club Rewards app for Windows Phone. Building on their previous successes with iPhone, iPad and Android apps, the functionality of the app allows customers to find and book hotel rooms, check rates and view or cancel reservations across all of IHG’s brands. “Creating a booking app for Windows Phone is an essential part of our mobile strategy, as we continue to develop our mobile booking options for our 58 million Priority Club members,” said Matt Luscombe, IHG’s Senior Vice President, Sales and Marketing. Now you can sit back, relax and look through your mobile phone for your next IHG reservation. > Stand: E400

TECHNOLOGY

Imagine communicating with all your event staff through the same platform, having all the event planning and the status of a project in the same place, accessible from every computer or smart phone where you and your assistants can log in ... no, this is not the future, it is already an option today. LEO Action is a professional, web-based project management tool. All project participants work from the outset on a protected web platform, having access to the latest version of an event in construction at any time. All project-related infor-

How about a meeting where attendees can constantly communicate with presenters and where even the more shyly inclined participants can feel free to share their opinion? myQaa is a web mobile and a smart phone application that facilitates such interaction before, during and after a meeting, allowing planners to engage with attendees and to measure the level of participation and satisfaction. Interaction with speakers can also be ordered, like having the most popular questions answered first and, if time is running out, the other attendees will receive answers to their questions directly to their own phones after the meeting. The application allows par-

IHG Launch App for Windows Phone

After cloud computing, Shy no more… welcome to cloud eventing

Palexpo > A World of Experience in the Heart of Europe

Location > 5 minutes walk from the international airport and the railway station > 10 minutes by bus, train or car to the city centre > 7 halls with more than 102’000 m2 under one roof

Palexpo’s Congress Centre > 21 conference rooms > capacity up to 3’700 delegates

Palexpo Palexpo SA > PO Box 112 > CH-1218 Le Grand-Saconnex > Geneva > Switzerland T +41 22 761 11 11 > F +41 22 798 01 00 > info@geneva-palexpo.ch

www.geneva-palexpo.ch

copenhagen Mindblowing Meetings

DAYTwo Wednesday November 30th

VisitDenmark Win a MINDblowing prize... Do you know everything you need to know about meetings in Copenhagen and Denmark ? Come by our stand and get a free download of our â&#x20AC;&#x2DC;Meeting Planner Guideâ&#x20AC;&#x2122;. Enter our competition and win the no 1 means of transport in Copenhagen...! Go to MINDblowingMeetings stand i425

For Copenhagen enquiries: +45 3325 7400 meetincopenhagen@woco.dk meetincopenhagen.com For the rest of Denmark: +45 3288 99 37 conferencesales@visitdenmark.com visitdenmark.com/meetings

A Long, Green Journey Creating a Buzz in Slovenia ALREADY generating a steady hum of activity, Slovenia’s largest and best-known convention centre - the Cankarjev dom, located in Ljubljana’s Old Town has moved to make sure the buzz it creates now runs 24/7. On top of its 20 multipurpose halls and 2,000 capacity plenary hall covering a 36,000sqm area, five beehives, each housing 40,000 honeybees, have been installed on the roof, adding to the Slovenia Convention Bureau’s green initiatives. These new delegates not only help enrich urban diver-

sity, but they also serve up delicious honey that is given to the centre’s business partners. Some other sweet Slovenian offers can be found beyond the capital. A stay in the Bohinj Park EKO Hotel triggers sponsorship of your entire hall-rental costs, generous reward for environmentally conscious companies, whilst Sava Hoteli Bled’s teambuilding programmes engages participants with local life through the produce of local craft, a spur for CSR. Should the green urge tinge more towards

an aquamarine, Slovenia’s Adriatic riviera offers the chance to kick back and relax as part of your meeting timetable, the Bernardin Group resort and Hotels having a number of coastal facilities finely balancing business and leisure throughout its facilities. It seems those rooftop bees are creating a real buzz and spreading their sweet honey right across the country. > Stand: J570

Sustainability made easy, really…

Green with Happiness

HAVE you ever wondered what colour happiness might be? It looks like the Danes have the answer - Green. From an OECD survey, the Danes have once again been rated the happiest people on the planet. This goes hand in hand with a new study from Green Growth Leaders, which shows that Copenhagen’s green ambitions have led to a significant improvement in the quality of life for the city’s residents. What better way, then, to share the city’s sustainable initiatives than through the 2012 EU Presidency. To ensure that the over 200 meetings and 15,000 participants who will be visiting Copenhagen and Horsens for events throughout 2012

can experience the green initiatives first hand, private and public stakeholders of the Danish Meeting Industry are collaborating with the Ministry of Foreign Affairs to create an ambitious national sustainability project: the ‘Danish Sustainable Events Initiative (DSEI)’ to lead, showcase and share in event sustainability. The new website www. sustainableeventsdenmark. org will be launched at this year’s EIBTM. Steen Jakobsen, Convention Director for Wonderful Copenhagen CVB, has commented that “the transformative power of the DSEI project is evident in the fresh and exciting style of this web portal. As a showcase for Danish leadership in sustainable event infrastructure and approach, we feel this site helps to strengthen the competitive positioning of Copenhagen as the ‘Capital of Sustainable Meetings’, and Denmark as a ‘first choice’ sustainable meetings destination.” The partners in the initiative are the Danish Ministry of Foreign Affairs, VisitDenmark, SAS – Scandinavian Airlines, HORESTA (The Danish Hotel & Restaurant Association), VisitAarhus, Inspire Denmark (Southern Danish Tourism), City of Copenhagen, Bella Center, Wonderful Copenhagen CVB and MCI. > Stand: I425

NOT sure how it can best be done? Whom you can work with? What exactly needs to be done? Now, the new Harpa Conference Centre in Reykjavik puts sustainable events right at your fingertips. Starting from the already green building, power consumption is reduced with the use of natural light. There is little chemical release from cleaning and maintenance. Natural ventilation and monitoring systems on carbon monoxide levels and a range of other climate controls are also in place to ensure that your carbon footprint is already low when you step into the cen-

tre, which is also run on clean, renewable hydroelectric power. Moving through the corridors, both planners and guests can easily find prominent recycling containers. Planners are also encouraged to minimise paper usage and use china, glass and silverware whenever possible. Bottled water is not required, as running water in Iceland is fit for drinking, thanks to its rain, snowfalls and unspoilt nature. The efforts in place that leads to the centre’s sustainability success are not just from the planners and attendees, but all operators working with the Con-

vention Centre have sustainability as one of their main goals, from the restaurants and catering services offering local produce menus to the strict recycling standards and use of environmentally friendly cleaning materials. The Icelandic Carbon Fund is also set up to offset the carbon emission for anyone using transport or travel to get there. Leading by example, the centre’s offices in Harpa recycle their waste and educate their staff about their environmental policies. > Stand: J650

Say Hello to Scotland FETED for the quality of its single malt whiskies, from Highland to Lowland and Islay to Orkney, Scotland is now offering another ‘single’ accreditation to its national credentials. Single in European terms at least, Glasgowbased DMC Hello Scotland is arranging direct rather than proxy CSR participation for incentive travellers through their ‘Give Back Moments’ initiative, with activities including canal regeneration, forest re-planting and project volunteering for visiting groups. “Give Back Moments are a truly heart-warming way for vis-

itors to leave a lasting legacy in Scotland,” said Hello Scotland’s Bill Thomson. “Not only this, but they reward incentive participants with a shared positive experience and the memory of doing something that made a real difference to the community they have been visiting.” A common, well developed initiative across the US, the ‘Give Back’ concept has been a slow burner in Europe. Hello Scotland hopes to be a trailblazer for the idea by encouraging participants to consider the preferences available to them and how they might reflect their own organisa-

tion’s CSR objectives. “If your organisation has charitable, philanthropic or green planet views, use Give Back to reflect this,” said Hello Scotland’s Marketing Manager, Lisa George. “For example, if you have a nominated children’s charity in your local community, we can help you find a similar charity to assist when your incentive group is in Scotland.” Engaging in such a direct and meaningful way entitles you to enjoy that wee dram by the fire at the end of the day and say a real hello to Scotland. > Stand: H525

SUSTAINABILITY

tiatives have been to ‘adopt’ the Agoda Rural Tourism Village in Uttarakhand and participate in providing a twoday ‘Training Programme for Lodge Owners and Trekking Guides’. Furthermore, a fourday expedition was arranged to help clean up the local lake and trek route, generating twenty-five sacks of rubbish sent for recycling and greatly improving the local environment. They have also organised workshops for local schoolchildren, versing them in the importance of ecology and eco-tourism. So much good already accomplished through their CSR endeavours, Shikhar’s long, green journey is set to stretch well beyond its 32nd birthday. > Stand: G630

CELEBRATING their 32nd anniversary and reflecting on a long journey of responsible travel and tourism, Shikhar Travels of India have no intention of resting on their laurels. The Indian adventure company continues to focus on returning benefits to the communities they work closely alongside. Through their Shikhar Eco Foundation (SEF) - a pillar of their CSR - there are a number of initiatives to support these local communities. These include sourcing 70-90% of their business centre employees locally and organising training programmes for local empowerment, educating on how to balance eco-tourism natural habitat benefits with improving local quality of life. Some outstanding SEF ini-

DAYTwo Wednesday November 30th Joan Gaspart (President of Turisme de Barcelona), Graeme Barnett (Exhibition Director, EIBTM)

Maggie Johnston, Whitney Herrington (Assurex Global), Klaus Hathnek (Stryker)

Maureen Hodgson (IGA), Michael Owen (eventgenuity), June Clark (EIBTM)

WELCOME PARTY

This year's Welcome Party was held at the Italian Pavilion & Magical Fountains, letting all attendees experience one of the best views of Barcelona from Montju誰c. We hope everyone had a good time 'cos we sure did!

Carolyn Dow (Site), Corbin22/11/2011 Ball anuncio_daily_imprenta.pdf 13:06:47

Benjamin Robin (Medi8events) Paulius Janciauskas (Themicecream), Oliver Schmidt (Global Hotel Selection)

Opening up new perspectives for an exciting career

Elena Garrido (Events Productions), Debora Sasso (Sassoevents)

Come and visit us at stand F800 careers@pacificworld.com www.pacificworld.com

What, in your opinion, are the strongest primary resistances from the various types of stakeholders? Are they real or is it just conservatism and a reluctance to embrace new ways of working?

For stakeholders on the supply side there is resistance based on cost factors - are planners asking for services or policies that will hurt their bottom line, and if so, will they be able to reasonably pass these costs on or charge for them? This is false thinking, but understandable. It’s one of the reasons why stakeholder engagement is so vital and working together is the best way to create a sustainability environment for the event planning process.

Improve reputation, cut costs… and save the planet along the way Take one example - a venue provides bottled water as a part of their F&B services. A planner comes in and wants to eliminate bottled water from the event. This could be a big impact for the

venue as they lose the profit from the sale of bottled water. We all know this is the right thing to do, so how can the planner and the venue work together to find the right trade-offs to help the venue maintain profitability (a part of sustainability) while still doing the right thing for the environment? One way might be to make sure the planner is working with other suppliers to cut down on waste and decrease the hauling costs for the venue, to offset this lost revenue, or help on the energy side to cut down utility costs. There are many ways planners can work with venues to balance revenue and costs using sustainability factors. This new way of working requires communication and looking at objectives together and setting goals or KPIs. This may require more work, which does lead to some of the initial resistances you are asking about. Companies tend to go for the status quo, because planning an event without green constraints is already such a headache. How can we encourage them?

It depends, but here is what I tell people. If you look at why we are doing this, it comes down to three things: operational effi-

ciency; cost savings; and brand reputation. If we are managing all of our resources in a responsible way (cutting down on paper to save trees and save cost, managing water, waste, energy and carbon output) we are being more efficient overall. This should lead to cost savings (and has, in our instance, to the tune of US$1.3 million). As we become more efficient, save money and work on environmental and social factors it allows us to tell that positive story. This leads to enhanced brand reputation. I don’t know many CFOs that wouldn’t buy that. In reality, doing green meeting planning is not any different to regular event planning. It is just looking at it through a different, more responsible lens. You have made your own conference much more sustainable over the years does it get easier to silence the critics once you’ve had your first success story?

Yes, it has gotten much easier as we have worked through the process, especially once we really formed a green team for the conference and engaged our key stakeholders in the process. Bringing together the venue, the city, our key suppliers and our key internal stakeholders and

eibtm.com/app giving them all a voice into the process has brought total buy-in and alignment and given everyone clear direction on what we want to measure and what data we need from all parties. Having measurable data and making continuous improvements allows us to be very factual when we need to work on areas that are still challenging, and if there is criticism gives us the facts we

need to back up our statements about what we are trying to accomplish. Paul Salinger participates in the GMIC Global Training session “Principles of Sustainable Event Management” at the Sustainable Events Corner. > Stand: G800

From Scandinavia with Love

LOVING nature like nobody else does, Scandinavians have managed to integrate being eco-conscious into the national psyche. The incentive market is also part of Scandinavia’s greenwash and Kuoni Destination Management have set up sustainability-focussed programmes in its chosen destinations of Tampere, Finland, and in the Danish capital, Copenhagen.

Visitors to Tampere, home of Finland’s leading congress centre, the Tampere Hall, can select from staying at an environmentally friendly hotel, choosing emission-free forest or lake activities and taking a forest survival course. In Denmark’s capital city, an urban environmentalist’s Mecca, the choice includes a range of sustainable hotels, taking a bio-diesel fuelled trip to a major art gallery, teambuilding over kayak polo or visiting Copenhagen’s autonomous community in Christiania. For the next trip to the lands of pine forests, lakes and clear, crisp air, you can now share in the deep Scandinavian love of nature. > Stand: H700

SUSTAINABILITY

Paul Salinger, VP of Marketing for Oracle, is clearly one of the corporate clients most active in event sustainability. He has made his own events a great success story of how sustainability helps the bottom line as well as brand reputation. It takes time, a lot of teamwork and, most of all, a new mindset.

Download the EIBTM Smartphone App.:

The Good Sense of Going Green

Last opportunity to register for IAPCO’s World Famous

Annual Seminar at the IAPCO stand K110 or www.iapco.org

by 1st December at special EIBTM Rates

DAYTwo Wednesday November 30th OPENING HOURS

Tuesday, November 29th 10:00 - 18:00 Wednesday, November 30th 10:00 - 19:00 Thursday, December 1st 10:00 - 17:00 Education Seminars commence from 08:45 each day.

ESSENTIAL INFORMATION

LOGISTICS

Accommodation & Travel For details of accommodation in Barcelona and onward travel arrangements, please contact our official DMC, Ultramar Event Management, located in the Central Bus Station entrance or at Tel: +34 93 482 7171.

Barcelona Tourist Information Barcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets for travel on train and metro around Barcelona. Cafés and Restaurants There are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3. The official EIBTM Bar is located on Stand I750 Car Parking There is an underground car park at Gran Vía 2. Build-up/dismantling and show period: €2.45/hour. Pre-

paid tickets (show period) can be purchased at the customer service desk for €23.50/day. Cash Point There is a cash point located in the Acceso Sud Entrance. Cloakroom and Luggage Storage This service is available at both entrances. Please note that at peak times, these areas will be busy. Disabled Access Access is available from the venue main entrance to EIBTM show floor via the escalators and lifts from the foyer. Disabled toilets are available within the main toilets at the venue. EIBTM SPA Massages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage with Inner Sense on Stand D200.

EIBTM TV EIBTM and its production partner Grupo eventoplus bring you the launch of EIBTM TV 2011. The onsite TV channel will add a new dimension to the event, providing participants with a continuous channel of news, market data and programme of events and activities interspersed with highlighted destinations, products and services from exhibitors at the show. Distributed via a network of screens located in high footfall areas, the 2 x 6.5m wide LED screens hung above the centre aisle on the exhibition floor will be the ultimate attention grabber at EIBTM 2011.

Event Services Village @ EIBTM The Event Services Village located in Block O, is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.

First Aid The First Aid point is located behind Brazil on Stand B250. Future Events Experience New Find out the latest information on how conferences and meetings will be run in the future, as well as new emerging industry trends on Stand P350.

Global Media Partners Lounge Pick up a copy from any of the 60 plus leading trade publications on display in the Media Partners Lounge situated in the Global Village area on Stand D800. Hosted Buyer Lounges There are three Hosted Buyer Lounges on the show floor, sponsored by Porto CVB, Qatar Tourism Authority and La Roca Village. The lounges provide Hosted Buyers with the opportunity to relax and network with colleagues in-between attending appointments with exhibitors. A complimentary buffet lunch will be available every day between 12:00 & 15:00 provided by Fira de Barcelona in the Hosted Buyer La Roca Village Lounge.

Internet Café Open to all, the Internet Café is available for the duration of the event allowing you to check your emails every day. It can be found within the Future Events Experience, Stand P350.

Media Centre and EIBTM Photographer The EIBTM Media Centre provides dedicated resources for international media. The new Media Centre is located off the main walkway at the venue, it’s your one-stop-shop for all press enquiries and press conferences. Our professional photographers will be available to assist you with all your photographic needs. Organising Office The Organising Office is located near the Central Bus Station entrance. Reed Travel Exhibitions Meet the team at Stand C600 and discover more about Reed Exhibitions and our Global Meetings and Events Portfolio.

Stand Awards The EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of the show, as well as being featured in the Show Daily. Show Daily The Show Daily is the official EIBTM newspaper, produced and published daily by Grupo

Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors, results of polls conducted during the show. Make sure you pick up your copy each day, available at either the entrances or the Show Daily Office at Stand H250. You can also download it at eibtm. com/showdaily.

Sustainable Events Corner Made from 100% recycled cardboard, this stand demonstrates the sustainable actions that EIBTM are implementing this year as part of the BS8901 Standard. Get expert advice and discover how you can contribute to making events sustainable at Stand G800.

EIBTM Green Team At the end of the show, the EIBTM Green Team will be collecting unwanted stationary items, gifts and non perishable food and drinks.

Social Media & Official App Keep up to date on your mobile by downloading our EIBTM App at eibtm.com/app Follow us on Twitter @EIBTMevent Like our facebook page www.facebook.com/ EIBTMevent Join our EIBTM group on Linkedin.

TRANSPORTATION ENTRY TO EIBTM

There are two entrances to EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Those travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM through the Acceso Sud entrance on Avenida Juan Carles I street. Official Hotel & Welcome Reception Shuttle Bus Timetable Hotels to the Fira Gran Via Daily 08:00 & 09:00 Fira Gran Via to Hotels Tuesday, November 29th 17:00 – 19:00 Wednesday, November 30th 17:00 – 20:00 Thursday, December 1st 16:00 – 18:00 Fira Gran Via to Welcome Reception Tuesday, November 29th 17:45 – 19:00

All hotel shuttles depart from the Central Bus Station, Hall 4. Airport Shuttle Buses Airport to Fira Gran Via to Airport Daily every 15 minutes between these times: Tuesday, November 29th 08:00 – 19:00 Wednesday, November 30th 08:00 – 20:00 Thursday, December 1st 09:00 – 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Public Transport To/From Airport All flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1). By Renfe train: Frequency: daily, every 30 minutes Journey time: 19 minutes (From Sants) Hours: Departures from Sants, from 05:13 to 23:14 Departures from Barcelona Airport, from 05:42 to 23:38

By Aerobús: Aerobús service daily from Plaça de Catalunya to Barcelona Airport. Estimated journey time: 30 minutes. Cost: €5.30 Return ticket: €9.15 Aerobús A1 Pl. Catalunya to T1 Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45 T1 to Pl. Catalunya Frequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25 Aerobús A2 Pl. Catalunya to T2 Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20. T2 to Pl. Catalunya Frequency: every 20 minutes from 06:00 to 0:70 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00

Bus (TMB) The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 30 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15 Departures from Barcelona Airport, from 05:30 to 00:45. Night bus (NITBUS) The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10. Departures from Barcelona Airport, from 21:50 to 04:50. Departures from Barcelona Airport T1 every 10 minutes from 21:50 to 22:10 and every 20 minutes from 22:20 to 04:40 Departures from Barcelona Airport T2 every 10 minutes from 22:01 to 22:21 and every 20 minutes from 22:31 to 04:51.

TO/FROM CITY CENTRE

For easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic. Fono Taxi: t 933 001 100 Barna Taxi: t 933 577 755/ 933 002 314 Taxi Groc: t 933 222 222 Servi Taxi: t 933 300 300/ 933 399 262 Coop. Radio Taxi Metropolitana: t 932 250 000 Radio Taxi 033 (Credit Cards accepted): t 933 033 033 Taxi Class (Mercedes Taxi): t 933 070 707 Servicios Especiales del Taxi: t 932 848 888 Taxi Amic (taxis adapted for people with disabilities): t 934 208 088

CMY

Selecting a value destination for your international meeting Speakers:

• Pat Durocher, Global Cynergies • Roger Stauffer, Global Cynergies 09:00 - 10:00 ~ Conference Room 5.2

Creativity in events: The art of managing emotions Speaker: Raimond Torrents, Torrents & Friends 09:30 - 10:30 ~ Conference Room 4.4

Site Session - Supermotivation Presented by: Alejandro Verzoub, AV Business & Communication 09:30 - 10:30 ~ Lecture Theatre

Spanish speaking session in partnership with ICCA Iberia - La transparencia en la captacion y gestion de los congresos: Clave en el mercado asociativo Moderador: Frank García, Capítulo Ibérico de ICCA 09:00 - 11:30 ~ Conference Room 4.1

Launch of the EIBTM 2011 Industry Trends & Market Share Report Speaker: Rob Davidson, University of Greenwich 11:00 - 12:00 ~ Lecture Theatre

Spanish speaking session in partnership with MPI Spain: Uso de las Redes Sociales en Clave Professional Moderadoras: Alessia Comis, Pidelaluna Ponentes:

Agency Programme

+ Today’s Must Attend Session Spanish Speaking Seminar Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics

www.eibtm.com/ showdaily

EIBTM_Faldon_290x94_1111o.pdf

22/11/2011

• Corbin Ball, Corbin Ball Associates • Award presented by Graeme Barnett, EIBTM • Mike Sorgani, ITN International

Future Events Experience

New

Spanish speaking session in partnership with MPI: Internacionalización de Eventos Moderadoras: Eva Garde, Palacio de Congresos de Granada

MPI Global Training on the Road @ EIBTM Speaker: Ruud Janssen, TNOC

Ponentes:

• Oscar Cerezales, MCI Group Brazil • Alicia Giraldez, ICEX Barcelona • Franck Barbaras, Port Aventura Convention Centre Global Events

EIBTM 2011 new technology trends highlights and the Winner of this year’s EIBTM Technology Watch

The meeting architects toolbox

Speakers:

Speaker: Maarten Vanneste,

• Corbin Ball, Corbin Ball Associates • Award presented by Graeme Barnett, EIBTM • Mike Sorgani, ITN International

11:30 - 12:00 ~

Meeting Support Institute

Site Session - The Participant’s Viewpoint of Motivational Experiences and Other New Research Presented by: Allison Summers, Site & Site International Foundation 11:30 - 12:30 ~ Conference Room 4.4

GMIC Global Training: Principles of Sustainable Event Management Part 2

12:15 - 12:30 ~ Using technology to create emotions Speaker: Richad Mitha, myQaa 12:30 - 13:00 ~

Unconferences, barcamps, pop-up conferences and other selforganised gatherings Speaker: Michelle Bruno, Bruno Group Signature Events 13:00 - 14:00 ~

12:30 - 17:00 ~ Nuclo Room

Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: EIBTM Technology Debate 2011 – Are event professionals using Social Media tools effectively?

CEO Summit By invitation only

14:00 - 14:15 ~

13:00 - 14:00 ~ Conference Room 5.3

Winning NEW Business? Do YOU have the processes in place to deliver a sustainable sales pipeline, if NOT your business could go down the tubes! Speaker: Simon Cope, Generation for Growth Ltd.

EIBTM Technology Debate 2011: Are event professionals using social media tools effectively? In Favour: Corbin Ball, Corbin Ball Associates Opposed: Samuel J. Smith, Interactive Meeting Technology 09:55 Moderator: Martin Sirk, ICCA

The evolution of Interactivity between speakers, content and delegates Speaker: Danny Stevens, Whales on Waves

15:00 - 16:30 ~ Conference Room 5.2 & 5.3

Corporate Programme

14:30 - 15:00 ~

11:30 - 12:30 ~ Conference Room 4.3

13:00 - 14:00 ~ Lecture Theatre

See online EIBTM Show Daily

Speakers:

15:00 - 16:30 ~ Conference Room 4.4

Stage Area Stand P350

The London 2012 Olympic Legacy

09:00 - 10:15 ~ Conference Room 5.1

Future Events Experience EIBTM Technology Watch – Award and Winner Presentation

14:30 - 15:30 ~ Lecture Theatre

• Ana Santos, Eventosfera • Vincent Chavy, Social Media Manager y Estratega

11:30 - 12:30 ~ Conference Room 5.3

Association Programme

14:30 - 15:00 ~ Stand: P350

15:00 - 16:00 Networking Area ~

EIBTM technology & events networking reception Open to all 16:15 - 16:30 ~

Executive reporting in the meeting and event industry Speaker: Thorsten Kolbinger, Ungerboeck Systems International (EMEA) 17:00 - 17:30 ~ The Future Events Experience collaborative design vision Speaker: Adi Ben-Nesher, SyncPartners 18:00 - 19:00 Stage & Networking Area ~

EIBTM Networking Hour at the Future Events Experience Open to all

Sustainable Events Corner Stand G800 10:00 - 10:30 ~ Making your events more sustainable Speaker: Tamara Kennedy-Hill, Green Meetings Industry Council 11:00 - 11:30 ~

Showing leadership in event sustainability Speaker: Guy Bigwood, MCI Group 12:00 - 12:30 ~

ACC Liverpool: A case study Speaker: Kerrin MacPhie, ACC

Liverpool 13:00 - 13:30 ~

Practical event sustainability tips Speaker: Rebecca Saunders, Positive Impact Events 14:00 - 14:30 ~ Event sustainability standards: BS 8901 (future ISO 20121) Speaker: Rebecca Saunders, Positive Impact Events 15:00 - 15:30 ~ Event sustainability standards: BS 8901 (future ISO 20121) Speaker: Andrew Walker, E3 Strategy 16:00 - 16:30 ~

New 13:00 - 14:00 ~ Stage Area Stand P350

Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: EIBTM Technology Debate 2011 Are event professionals using Social Media tools effectively?

Discussion: What is your biggest challenge with implementing sustainability at your events and/or your organisation? Facilitator: Rebecca Saunders, Positive Impact Events 17:00 - 18:00 ~

Sustainability and Events Advice Clinic Advisor: Tamara Kennedy-Hill, Green Meetings Industry Council

TODAY’S PROGRAMME

09:00 - 10:00 ~ Conference Room 5.3

11:00 - 12:00 ~ Conference Room 5.2

Education Sessions

DAYTwo Wednesday November 30th

Experience Barcelona

I LOVE BARCELONA

For your second day in the city, the Show Daily editorial team has more suggestions. Enjoy!

The nights in Barcelona offer endless possibilities ... even night shopping! Well, tonight at least, with another run of The Shopping Night Barcelona (TSNB). More than 10,000 people enjoyed the experience last year and this year opening hours are extended to 01.00. Shops in Passeig de Gràcia and nearby streets open their doors to give shoppers

different experiences and special promotions, all under the Christmas lights. From La Pedrera to stores like Swarovski or Loewe, hotels like the Mandarin Oriental, Alma or Majestic - which this year is the official home of TSNB - or OMM, you’ll find parties in full swing to celebrate the event. Maybe you just fancy a bit of fresh air? Stay on

the streets and enjoy the street musical performances. It’s an experience that can stretch the mind as much as the wallet. If you prefer to seek out an urban oasis on your stay, why not visit one of the most beautiful and less touristic parks in Barcelona. Both the Horta Labyrinth Park and the Pedralbes Park are usually quiet and less crowded. Enjoy the flower beds, sculptures, fountains, springs and pools. Put on your warm clothes though... it could be chilly. For a cultural escapade, arriving direct from the London Tate Modern before moving on to the National Gallery of Art in Washington you can check out the ‘Joan Miró: The Ladder of Escape’ exhibition at the Fundació Joan Miró, which highlights the artist’s lifelong political commitment. Or if you prefer photography, La Virreina Centre de la Imatge is holding an exhibition on Claude Cahun, exploring the issues of desire and sensuality during the surrealist era.

Release your Inner (Bargain) Hunter

Bargain-hunters can probably afford to spend the half hour driving to La Roca Village, where you will find numerous outlets offering more than 50% discount on brands from Antonio Miró to Versace and Diesel to Camper, among a whole ranges of others. You can get there by Renfe train, which departs from Sants station, but as a special treat for EIBTM participants there is a direct complementary coach service – ‘The Shopping Express’ – to take you directly from the trade show to the Village. Whilst on board, a multilingual hostess and a fashion stylist will be at your disposal. And there’s more! Each passenger will be given a VIP

card, which entitles you to further discounts. The Shopping Express will operate during the days of the show, departing from the EIBTM venue to the Village at the times below and on the return leg dropping passengers off in the city centre, at Passeig de Gracia, 8-10. Dust off your credit cards and let’s go on a shopping spree!! Wednesday, November 30th EIBTM – La Roca: 18:00 La Roca-Passeig de Gracia: 21:00 Thursday, December 1st EIBTM – La Roca: 17:00 La Roca-Passeig de Gracia: 21:00

Event Center Uniquely versatile. The perfect venue for your event: Choice of 156 different space combinations, from 30 m2 to 30,000 m2 First-class event expertise Professional advice Complete range of services from A-Z Further information about our flexible space concepts: www.moc-muenchen.de

EIBTM 2011

Visit us at Stand K 130

Trade Fairs

Congresses

Conferences + Seminars

Events

DAYTwo Wednesday November 30th

Score a winner with Spain!!!

We bring you the Spanish meeting and event market

Grupo eventoplus is the Spanish media group for meetings and events professionals. Main activities:

#1 portal in Spain

The leading Spanish publication

We publish

Tradeshow – the only event showcase in Spain

Awards – the Professional “OSCARS” of the education event sector for event organization

The first job engine for events industry

and manage

¡Come and meet us! Stand M800

Come and join us for an afternoon cocktail at 17:00!