EIBTM Show Daily 2012 - DAY 01

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DAYone

Tuesday November 27th

IN THE MOOD FOR MEETINGS One by one, the years have flown by. As any discerning 25-yearold will tell you, the past is only a prologue. Since Reed Travel Exhibitions first took EIBTM to the stage in Barcelona, it has just grown year-on-year in every sense: in audited figures of visitors; number of exhibitors and the number of countries where they originate from; square metres of floor space; the new initiatives; and education programmes that have been integrated. It has been an onward journey of growth and innovation. Whether you call it a Silver Jubilee or a Quadranscentennial, this edition marks a commemorative journey that EIBTM has shared with meeting professionals over the course of 25 years. And to celebrate this, we will be bringing you some special features over the coming three days. And it’ll be no surprise to know that EIBTM still has something new to offer meeting professionals even at the grand age of 25. A new logo To get the celebrations rolling, you’ll have noticed our new silver logo. However, behind this identity is a whole string of new initiatives. The biggest education programme EIBTM is set to deliver its biggest education programme to date with over 100 sessions lined up to take place. In addition to tailored streams for Association, Agency, Corporate and Business Travel Hosted Buyers, there will also be over 60 sessions available for all attendees of the show. The show’s extensive seminar programme offers cutting edge professional education led by influential industry experts, covering

the latest key issues and hot topics within the industry. Don’t forget you can view the full education programme on the EIBTM App - simply search for ‘IBTM Events’ on your smart phone or tablet. Networking at its best! EIBTM takes pride in providing the best opportunities and environment for meeting professionals to meet and do their networking in an informal, relaxed and constructive way. And as traditions go, the official EIBTM Welcome Party will take place tonight at 19:00. Get ready to blow the candles as the 25th birthday party promises great networking, food and atmosphere, plus stunning views of Barcelona from the Museu Nacional d’Art de Catalunya (MNAC). Other exciting networking opportunities over the next two days include the Networking Hour, EIBTM

Beachside Night Club, Hosted Buyer Networking events and Exhibitor Stand events. Extended Business Travel offering This year, the Association of Corporate Travel Executives (ACTE) has partnered with EIBTM to provide four education sessions to expand EIBTM’s reach into the business travel sector. This is a direct response to exhibitor demand and post-show research, which was conducted following EIBTM 2011, confirmed that 57% of Hosted Buyers reported that they worked in the Business or Corporate Travel sector. There is even a networking event dedicated to corporate buyers and business travel exhibitors.

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An inspirational start The very first “EIBTM Forum” was held yesterday, November 26th, at the Fira Montjuic, Barcelona, kicking off a power-packed week of inspiration, education and business for meeting professionals. The new initiative, which highlights EIBTM’s continuing evolution, saw Barbara Kellerman, a lecturer in Public Leadership at Harvard University and ranked by Forbes. com as one of the “Top 50 Business Thinkers”, presenting the keynote session at the opening of the conference. Guests were also treated to an exclusive networking cocktail party in the ballroom at the Majestic Hotel & Spa Barcelona, which has undergone a complete renovation over the past two years. The hotel

pulled out all the stops in its attempts to pamper its guests, with a range of Mediterranean cuisine created by the hotel’s Michelinstarred Executive Chef, Nandu Juvany, complemented with local Catalan wines. After which there was an amazing live performance by soul and gospel singer Edna Sey. “We want this event to be an inspiring start to our 25th anniversary edition and provide a new opportunity to kick off the networking that is so much a part of EIBTM,” said Graeme Barnett, Exhibition Director, EIBTM.

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