EIBTM Show Daily 2012 - DAY 01 by Grupo eventoplus

DAYone

Tuesday November 27th

IN THE MOOD FOR MEETINGS One by one, the years have flown by. As any discerning 25-yearold will tell you, the past is only a prologue. Since Reed Travel Exhibitions first took EIBTM to the stage in Barcelona, it has just grown year-on-year in every sense: in audited figures of visitors; number of exhibitors and the number of countries where they originate from; square metres of floor space; the new initiatives; and education programmes that have been integrated. It has been an onward journey of growth and innovation. Whether you call it a Silver Jubilee or a Quadranscentennial, this edition marks a commemorative journey that EIBTM has shared with meeting professionals over the course of 25 years. And to celebrate this, we will be bringing you some special features over the coming three days. And it’ll be no surprise to know that EIBTM still has something new to offer meeting professionals even at the grand age of 25. A new logo To get the celebrations rolling, you’ll have noticed our new silver logo. However, behind this identity is a whole string of new initiatives. The biggest education programme EIBTM is set to deliver its biggest education programme to date with over 100 sessions lined up to take place. In addition to tailored streams for Association, Agency, Corporate and Business Travel Hosted Buyers, there will also be over 60 sessions available for all attendees of the show. The show’s extensive seminar programme offers cutting edge professional education led by influential industry experts, covering

the latest key issues and hot topics within the industry. Don’t forget you can view the full education programme on the EIBTM App - simply search for ‘IBTM Events’ on your smart phone or tablet. Networking at its best! EIBTM takes pride in providing the best opportunities and environment for meeting professionals to meet and do their networking in an informal, relaxed and constructive way. And as traditions go, the official EIBTM Welcome Party will take place tonight at 19:00. Get ready to blow the candles as the 25th birthday party promises great networking, food and atmosphere, plus stunning views of Barcelona from the Museu Nacional d’Art de Catalunya (MNAC). Other exciting networking opportunities over the next two days include the Networking Hour, EIBTM

Beachside Night Club, Hosted Buyer Networking events and Exhibitor Stand events. Extended Business Travel offering This year, the Association of Corporate Travel Executives (ACTE) has partnered with EIBTM to provide four education sessions to expand EIBTM’s reach into the business travel sector. This is a direct response to exhibitor demand and post-show research, which was conducted following EIBTM 2011, confirmed that 57% of Hosted Buyers reported that they worked in the Business or Corporate Travel sector. There is even a networking event dedicated to corporate buyers and business travel exhibitors.

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An inspirational start The very first “EIBTM Forum” was held yesterday, November 26th, at the Fira Montjuic, Barcelona, kicking off a power-packed week of inspiration, education and business for meeting professionals. The new initiative, which highlights EIBTM’s continuing evolution, saw Barbara Kellerman, a lecturer in Public Leadership at Harvard University and ranked by Forbes. com as one of the “Top 50 Business Thinkers”, presenting the keynote session at the opening of the conference. Guests were also treated to an exclusive networking cocktail party in the ballroom at the Majestic Hotel & Spa Barcelona, which has undergone a complete renovation over the past two years. The hotel

pulled out all the stops in its attempts to pamper its guests, with a range of Mediterranean cuisine created by the hotel’s Michelinstarred Executive Chef, Nandu Juvany, complemented with local Catalan wines. After which there was an amazing live performance by soul and gospel singer Edna Sey. “We want this event to be an inspiring start to our 25th anniversary edition and provide a new opportunity to kick off the networking that is so much a part of EIBTM,” said Graeme Barnett, Exhibition Director, EIBTM.

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Tuesday November 27th

Business is Pleasure

Advanced technologies will never replace face-to-face interactions, a handshake, a conversation or an idea shared. And there’s no better place to share ideas than at Marina Bay Sands® Singapore, Asia’s largest and most flexible meeting and convention space. Pulsating with life day and night, Marina Bay Sands offers sensational experiences from the culinary wizardry of “Asia’s Dining Destination”, the most coveted brands of The Shoppes at Marina Bay Sands®, award-winning Broadway musicals, the iconic ArtScience Museum® and ultra slick nightclubs Avalon and Pangaea. Awarded Asia’s Best MICE Hotel by CEI Asia for two consecutive years, and Best International Hotel in 2012 by Succesful Meetings Magazine, Marina Bay Sands combines decades of Las Vegas Sands experience with its own brand of personal touch— global in scope, intimate in detail. It’s never business as usual, it’s business done right.

Visit us at booth E850 at EIBTM

TO BOOK YOUR MARINA BAY SANDS EXPERIENCE

10 Bayfront Avenue, Singapore 018956 | +65 6688 3000 | EURSales@MarinaBaySands.com | MarinaBaySands.com

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Tuesday November 27th

FROM THE ORGANISERS

Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12 Meetings and events technology also features strongly and I would encourage you to visit the Technology Village where over 40 exhibitors will be demonstrating their products and services. The Future Events Experience will also provide a range of innovative products to enhance any event and on Wednesday 28th, you can find out how to take your 2014 event into space literally! As well as welcoming over 4,000 international Hosted Buyers, we look forward to welcoming our trade visitors from across Europe and of course our exhibitors who do such a wonderful job of making EIBTM come alive! So after a busy first day at EIBTM 2012, we look forward to joining you at the official EIBTM Welcome Party, which will take place at the fabulous Museu Nacional d’Art de Catalunya (MNAC) from 6.30pm this evening. Make sure you join us for an evening of powerful networking and spectacular views. Thank you for being part of EIBTM’s 25th birthday - and have a great show.

tures to the EIBTM app, including full event schedule, personalised agenda, exhibitor listings, floor plan maps, social networking, speaker listings and more!

More “HB” and going to “C” level New advancements in the Hosted Buyer programme see the expansion of opportunities for buyers who are attending the show. These will include a wider choice of destination airports for key countries such as Germany and the UK as well as flexibility in the duration of their stay. EIBTM has also invited carefully selected ‘C’ level executives as ‘Premier buyers’ to the show.

‘most wanted’ list. The Association programme at this year’s show after post-show research from EIBTM 2011 revealed that 53% of exhibitors wanted to meet with more association buyers onsite. EIBTM is providing a two-day agenda that will cover topics such as the power of partnerships, the importance of certification, implementing strategies to retain membership as well as how to strategically use content, technology and social networking to extend the reach of annual meetings. On top of this, the Great Association Debate is back by popular demand and will see a panel of industry experts discussing topics, which have emerged from core sessions at the show.

Association buyers are IN Association buyers are on the

More at your finger tips We’ve also added even more fea-

We are delighted you have joined us here in Barcelona to be part of the 25th anniversary edition of the annual hub for the global meetings and events industry. From its early days back in Geneva, EIBTM has been the focal point for the industry to come together and connect, to do business and network. Even though much has changed over the past 25 years, the ethos that drives EIBTM has remained - that is to deliver profitable business connections and to drive the exchange of knowledge and skills around the global meetings community. Our focus at Reed Travel Exhibitions is firmly fixed on the future, evolving EIBTM to meet

the needs of our industry going forward and hopefully you will have seen examples of this over the past few years. For our 25th edition, we have a number of exciting new features and services dedicated to enhancing your experience at EIBTM and designed to help increase the amount of business connections and opportunities available to you. EIBTM 2012 actually began yesterday with the first ever EIBTM Forum. This education and networking-led event saw Barbara Kellerman, one of America’s most influential business leaders inspire the audience with her unique and provocative views on The Future of Leadership. The Forum also saw Martin

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The hybrid event will provide exclusive content to online delegates, who will be able to participate in the sessions. Information from the hybrid education sessions will also be available on demand 12 months after EIBTM.

Be here or be virtually here There is also an opportunity to have your brush with virtual technology. EIBTM is launching its first hybrid conference on Wednesday, November 28th to reach a wider audience beyond the show floor.

Just when you thought you may have seen it all, there are still many firsts in this year’s EIBTM

Graeme Barnett EIBTM Event Director

showdaily@eventoplus.com www.grupoeventoplus.com

Director: Eric Mottard Editor: Lynn Wong Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Pete Roythorne Art director: Maria Leone Communication: Eva Da Pozzo Events: Maite Arambarri Inés Solanilla Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita Bárbara Gómez Isabel Levy Pilar Lafuente Carmen Sánchez Coordination: Esperanza Iglesias

Ask Me! A team of hostesses will be available around the show floor to help you with event information and how to navigate the show, as well as supplying information about Barcelona itself. As EIBTM celebrates its 25th year as Europe’s leading show for the meetings industry, make sure you make the most of all we have planned for you over the next three intensive days. There are so many new things to experience that we are sure you will be talking about it over the years ahead.

Administration: Noemí Ordóñez Nabila Katira EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable. While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

FROM THE ORGANISERS

Lewis, Managing Director/Managing Editor of M&IT presented with our first ever Lifetime Achievement Award for his outstanding contribution to the industry and to charitable causes. The evening was rounded off in style at the Majestic Hotel & Spa which hosted a superb networking reception. As always, business remains at the top of the agenda and there are a number of new platforms introduced this year. As a direct result of demand witnessed at last year’s event, we have extended our events profile beyond the meetings and events industry to incorporate business and corporate travel. A dedicated pavilion with specialist suppliers will be eagerly anticipating meetings with corporate travel planners. A focused program of education sessions provided by the Association for Corporate Travel Executives (ACTE) and networking events will further connect buyer and seller. Other exciting initiatives include the launch of EIBTM’s first Virtual Event on Wednesday, November 28th, which forms part of our high quality, insightful and thought-provoking professional education program. With over 100 seminars, workshops, debates and conferences, there really is something for everyone.

Welcome to EIBTM 2012

DAYone

New

at EIBTM

CELEBRATING 25th ANNIVERSARY

A new logo has been developed to reflect the official “silver” associated with a 25th anniversary and to mark the first of many new initiatives integrated into the show.

THE EIBTM FORUM

FROM THE ORGANISERS

A new kick-off event at EIBTM, the EIBTM Forum provides inspirational and provocative content to set the scene for the three days of business that follows on the show floor as well as providing a new opportunity for the global meetings industry to connect and network.

BUSINESS TRAVEL

The show floor will see a dedicated ‘Business Travel Pavilion’ to showcase business travel suppliers and provide a specialist area for business travel buyers and dedicated education sessions powered by the Association of Corporate Travel Executives.

ASK ME CREW

A team of hostesses are available around the show floor to help you with event information and how to navigate the show as well as information about Barcelona.

NEW APP FEATURES New features of the EIBTM app include full event schedule, personalised agenda, exhibitor listings, floor plan maps, social networking, speaker listings and more!

The EIBTM Welcome party: “a piece of art”

FIRST HYBRID CONFERENCE

To be held on Wednesday, November 28th, the virtual conference will stream five key education sessions, allowing virtual delegates to participate in these sessions, a virtual exhibition hall, resource centre and networking lounge. The virtual event centre will be available to access for 12 months following the show. Participants will be able to view sessions on-demand, network with other participants and gain access to various white papers, which have been produced through research in association with EIBTM.

Tuesday November 27th

apple tree communications is the agency in charge of designing and organising the EIBTM Welcome Party. “The EIBTM Welcome Party is a key moment, because we know that the best networking moments for professionals happen in a relaxed atmosphere. Delegates appreciate

this “non commercial” and fun time, where they can chat to colleagues in a different way,” comments Carme Miró, Chief Executive of the agency. The inspiration for this year’s EIBTM Welcome Party theme is Barcelona, and its famous avantgarde museums and art. Barcelona is portrayed as a piece of art… thus its claim: “Barcelona, a piece of art”. “We want to bring the art and the city museums, closer to those who will stay in the city during the show, both locals and visitors, and share with them the architecture, the details, the culture,” explains Carme. “We treat

the city as a work of art by itself, and we offer a unique space to display it: the Museu Nacional d’Art de Catalunya. A landmark resting on the Montjuïc’s mountain, and let attendees enjoy a networking session with a view. Our creative solution showcases Barcelona’s best art contained in giant paintings frames, which have been built specifically for the event.” apple tree’s experience in managing other major events include the Mobile World Congress (over 60,000 visitors), international medical conferences (around 30,000 visitors each) or ITMA (over 100,000 visitors).

BUSINESS TRAVEL NETWORKING EVENT

EIBTM Beachside Club Night

WIDER CHOICE AND FLEXIBILITY

New advancements in the Hosted Buyer programme see the expansion of opportunities for Buyers who are attending the show. These include a wider choice of destination airports for key countries such as Germany and the UK as well as flexibility in the duration of their stay. EIBTM is also inviting selected ‘C’ level executives who are key influencers in the buying process as ‘Premier buyers’ to the show.

EVEN BETTER ASSOCIATION PROGRAMME

EIBTM provides a two-day programme covering key topics for association buyers. The Great Association Debate also returns this year due to popular demand.

EIBTM Welcome Party

Come and celebrate EIBTM 25th birthday and network with industry peers from across the globe surrounded by the spectacular views from MNAC. Date: Tuesday, November 27 Time: 18:00 - 20:00 Place: Museu Nacional d’Art de Catalunya (MNAC) th

Open to all EIBTM badge holders, coach transfers to the venue will depart from the Central Bus Station (Hall 4) from 17:45 - 19:00. All attendees are kindly requested to make arrangements for their onward journey at the end of the evening.

Networking Hour

The exhibition will stay open for an extra hour to give you more time to network with others, to explore the show floor and meet new contacts. Date: Wednesday, November 28th Time: 18:00-19:00 Place: EIBTM Exhibition Floor

Open to all EIBTM badge holders.

For the first time, EIBTM25 will host a dedicated networking session.

Date: Wednesday, November 28th Time: 18:00-19:00 Place: Business Travel Pavilion

For both corporate buyers and business travel exhibitors.

Oh yes! It’s Silver night, and the feeling’s right… Wear something Silver and let’s party together at Barcelona’s premier and glamorous nightspot! Date: Wednesday, 28th Time: 22:00 Place: Opium Mar

Free entry for all EIBTM badge holders. Cash Bar.

Montréal’s unique blend ofonecutting-edge DAY

Tuesday November 27th

creativity and savvy business smarts sets the stage for great exchanges of ideas and knowledge. At the Palais des congrès de Montréal, the city’s convention centre, we are constantly raising the bar to offer our clients 8

personalized services and innovative solutions in signature Montréal style. Come see us to discover our new ultramodern technological environment, our green meeting options and our superb gastronomical menu.

We can help make your next meeting in Montréal the most successful and memorable ever.

CANADA STAND BOOTH A 300

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Tuesday November 27th

INDUSTRY & TRENDS

The one-off, two-day event is now a thing of the past, according to Julius Solaris. Here, the social media and events specialist explains how organisers can build active communities around their events and keep their delegates engaged 24/7/365. The benefits of extending meetings seem pretty clear, so why is it still so poorly done most of the time?

You do not see any risk in putting a conference’s content online. Isn’t the organiser giving away 30% to 50% of the value of the conference that they are selling by doing this?

Let me share my experience: I’ve never heard of people making a choice between attending a live event or an online event. People choose to attend an event because they want to share the experience, or they chose not to attend because they cannot or don’t want to. And if, for whatever reason, they don’t attend, then online participation can be a valuable alternative. What are your top tips for going hybrid?

1. Don’t just stream a plenary programme, design an interactive programme that teases the senses online as much as you can. 2. Make sure you hire a (hybrid) host who understands your online audience. 3. Appoint a social media moderator and find out which tools your online audience would like to use. 4. Inform your live speakers about the online audience so they can modify their sessions to also engage this audience not just the physical one in front of them. 5. Pay loads of attention to your marketing and communications, this is key to making your hybrid event a success!

Go hybrid: we attract 33% more people in real time and good videos are watched 50 to 80 times more after the event 6. And the show stopper: find an experienced technical partner. Can you give us an example of a successful hybrid event?

Last week we had “donorweek” in The Netherlands. There was a live show broadcast through the internet via a Google Hangout (you could follow the show on YouTube). In one day, they brought in 15,000 new donors. From my own experience of the events that we have worked with, for example FRESH conference and the Associations Congress abroad, I can see that we attract 33% more people in real time and good videos are watched on average 50 to 80 times more after the event. Gerdie presents the session “Hybrid: Hands On!” at 11:30 at the Future Events Experience area. Open to all.

I don’t believe it’s anybody’s fault. It’s really a question of balance. On one hand, event planners are yet to fully grasp the value of technology to amplify events, and with budgets tightening, this is especially true. Meeting professionals are very pragmatic individuals and they need to truly trust a method before embracing it. Yet, on the other hand, technology vendors and startups need to step up their marketing and get better at communicating the value of using technology to extend meetings. I’ve seen a substantial shift in perception over the past five years, so I am reasonably optimistic about how the industry will embrace this type of “amplification” in the next few years. Could you give us a few concrete examples of “extended” meetings?

I am a fan of tech conferences. Those working with tech events face a particular challenge as they need to adjust to changes quickly because a lot of their audience will be early adopters (in other words people that embrace new technologies very quickly). From this perspective, I believe LeWeb (especially in Paris) has always done a terrific job in at least nailing live streaming. A good livestream should be free and high quality. By choosing YouTube as its live stream partner, LeWeb ensured it delivered an experience akin to watching television. Some other examples of great use of technology in events include: • Music and arts festival

Coachella, stimulated interaction among visitors through the use of Groupme. Attendees were able to chat, share their location and share pictures via an easy to use mobile platform. • Manhattan Cocktail Classic allowed guests to “Like” cocktails on Facebook as they were presented during a tasting, they could also check in on Foursquare and enter online competitions through the use of a single NFC enabled bracelet. This was an amazing example of online and offline integration. • Google I/O, which brings together thousands of Google developers from around the world, set the standard in terms of white label event applications, seamlessly blending a stream of updates, event track selections and dynamic floor mapping into one app. • The Nike Shout project also deserves a mention. The installation allowed football fans to encourage their team players by using a twitter hashtag, with tweets being displayed directly on the pitch. This allowed fans to support their heroes in a very personal way. “Extending” usually means using online communication… but aren’t delegates so busy that asking for their time all year round represents a serious challenge?

Keeping attendees engaged throughout the year is not im-

An updated blog does a great job in keeping attention high. And I see Twitter as an amplification tool for all your content possible. But one thing you have to make sure of is that you have a content plan in place for whatever media channels you choose to use. By making sure that there is fresh content (relevant to your chosen topic) on all your platforms, attendees will feel that there is a reason for them to keep coming back and engaging with your brand. Another approach is to use social platforms, like Twitter, to facilitate meet-ups and minievents throughout the year. This keeps focus and relevancy high while giving your audience an important sense of community. What do you think are the most effective tools at the organiser’s disposal: discussions on Twitter, smaller live events, online events? And what should organisers and planners view as their key building blocks?

A regularly updated blog does a great job in keeping attention high. And I see Twitter as a powerful amplification tool for all your content. Of course what this does mean is that if you don’t have a proper content plan in place, it will much less effective. Engaging your speakers with follow ups in the form of webinars is also an interesting practice, and can be a great way of adding value for your delegates. However, one important word of caution: you always need to ensure you consider the technical literacy of your audience… following the fashion or the technology of the day may not be the best way forward for a lot of audiences. Julius will present the session “Extending the Reach of the Annual Congress” at 14:50 at Room 4.1. Open to registered Hosted Buyers only.

INDUSTRY & TRENDS

Attempting to engage with the large proportion of an event’s target audience that is unable to attend a physical event, has always been a big issue for organisers. But, as Gerdie Schreuders from LiveOnline Events, explains, hybrid events may well be the perfect answer. Gerdie rolls up her sleeves and gives us a non-techie, hands-on guide to going hybrid. Are you ready?

Before, during and after…

Hybrid is beautiful

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Barbara Kellerman announces “the end of leadership” (as we know it…)

INDUSTRY & TRENDS

In an industry obsessed with leadership conferences, talking to Barbara Kellerman, Harvard’s Lecturer in Public Leadership and one of the 25 most influential management thinkers according to Forbes.com, is a healthy, even sobering conversation: beware of traditional leadership theories, she says… beware of the all-powerful boss who has seen the light and holds all the inspiration. Power is dispersed. And yes… that applies to meetings and events too.

Aren’t we talking about softer skills, which are in the end even more difficult to master?

The end of leadership… Really? Is the leader less important, or is his/her role much just more complex?

Leadership is not over. It is changing in ways most of us don’t realise. Followers are becoming much more important, and leaders are not trained to take this into account. The leadership industry has a poor understanding of this lower role of leaders and higher role of followers and of the environment. You name any human group and you will see there are many more players participating in it than used to be the case. More people are participating directly or through social media. We see the same in the international world: whereas once a couple of countries had to agree to push any decision; now you need to involve multiple players, many countries and other interested groups. By the way, where I use the word follower, the Harvard Business Review would use the word “stakeholder”. In the business world, it represents a whole range of people that chief executives need to work with in a way they did not 20 years ago.

Soft skills are indeed critical, as today persuasion is more important than orders. But also I think contextual intelligence is key: a better intellectual understanding of the context within which leaders and followers are embedded, and which has many layers. Leaders are poorly trained to understand the context, the whole set of stakeholders that influence their organisation. And the leader may not hold the power… but doesn’t he/she hold more influence, as he/she can use the strength of many more stakeholders?

They do have the potential to be more effective. But it is also a dangerous path. Followers today are more disobedient, may pay no attention and rebel if you tell them to do something they do not agree with. So they can be more powerful in theory, but in practice, we see it is often poorly done.

Do you have an example of a leader who applies this new leadership style?

This influence is seen all over the news today. Take the 14-year old in Pakistan who was attacked by the Taliban. There was a huge outpouring of emotion on social networks, some people even dared to question the Taliban - something unheard of a few years ago. The power of any voice is surprising in this very volatile time. And in the business world?

There are a lot of examples. The

easiest is to check the list of “100 Best Companies to Work For”, which is available on many websites. By looking at the list, you can see what leaders (chief executives) need to do to keep their followers (employees) satisfied. It is important, not only for moral reasons - even if unions look moribund, the workforce is not as moribund as we are tempted to believe. People keep rising against bad practices and influencing companies in very effective ways. As a company, it is better to keep your employees and other stakeholders satisfied. So we have a better style of leadership in many ways: more democratic, less autocratic…, better… but you occasionally read that “bad bosses” achieve good results. Each management theory has its counter-story, and there are always exceptions. But in these cases, it depends on how you measure success. It has been equated traditionally to the short-term bottom line, as the corporate sector has put emphasis on short-term results. But we are now talking about a more sustainable and more complete measure of success.

You name any human group and you will see there are many more players participating in it than used to be the case The meetings industry is (timidly) moving from one-way communication (from the stage to the audience), to another style that involves the audience more, through things like twitter, breakout groups in conferences, live voting and unconference formats in which there is no speaker and all the content comes from the audience. Does this fit with your views on the necessary change in leadership?

Absolutely, 100%. In meetings and conferences we also need this democratisation. Everyone wants their voice to be heard, especially adults. The days when we sat and listened to the wise man are over. There is a strong impulse to increase the participation of everyone, in politics, in

Tuesday November 27th

business… and in meetings and events as well. It also happens in the classroom. People in positions of authority, have to share centre stage with ordinary people who have no claim to fame other than their own opinion. Giving autonomy, or voice, to employees (or attendees to an event, for that matter) is also a dangerous path (people can question, slack off or even not work effectively). Does giving this increased role to followers require new methods for planning, organisation, reporting, motivation, etc.? Are today’s leaders equipped for that? The old way may not work perfectly, but it avoids these problems.

It is a more unstable world for leaders, who are now in office for shorter time. A head of school used to be in this position for 15 years, then 10, now five to six. And at any point, a scandal may end your career. In this context, leaders have to avoid being diminished or fearful to the point of being ineffective. You have to set a tone, open conversations, listen to what stakeholders have to say; or at least make believe you are listening. It is impossible for one leader to micromanage and to be in all conversations. But you have to listen to an increasing number of opinions, and present yourself as a person interested in what your stakeholders expect.

Tweetups; how to create face-to-face events using Twitter Far from cannibalising physical events, social media is actually helping to generate them too thanks to the growing trend towards Tweetups. Paul Cook, Managing Director of Planet Planit LTD, tells us how and why we should be harnessing the power of this important opportunity to drive face-to-face meetings. What is a Tweetup?

Tweetups generally come from people meeting online via Twitter and then deciding that they want to meet up in real life. Is it usually within another event? For example, do you know if anyone organises Tweetups during EIBTM?

Tweetups can certainly be arranged within other events, but they don’t have to be - you could have a tweetup as a standalone event. On top of this, tweetups can be organised in advance or they can be a spur of the moment decision. Tweetups can work really well where you have people that you know online that are all going to be at the same event. There could well be some tweetups going on here at EIBTM right now. Can they be improvised?

Yes, the essence of a tweetup is that it is a kind of ‘free-flowing’ event, so you find new ideas springing up easily. Join Paul at the session “How to Make a Brilliant Tweet Up” at 12:00 in the Future Events Experience. Open to all.

EIBTM Trends Watch Report 2012 For the world economy, 2012 will be remembered as the year when the wide variations, already apparent in 2011, intensified. Economists are saying we are now experiencing an ‘asymmetrical recovery’, meaning that while some parts of the world are seeing explosive growth levels, others are falling back towards or even into recession. Rob Davidson, Industry Analyst for the EIBTM Trends Watch, looks at how this is affecting the meetings industry.

Off to a strong start…

“According to the Advito 2013 Industry Forecast, there was a strong start to the year in Europe, with spending on meetings up by as much as 10% to 15%

The meetings, events and business travel sector reflects the evolution of the global financial situation. But the evidence points to a strong conviction that the path to recovery, however asymmetrical, will continue to be followed in the year ahead on 2011,” says Rob. “After several years of depressed spend on meetings, many companies decided they would finally release the purse strings in 2012 in order to improve long-term communication with customers and staff.” However, there was a marked slowdown towards the end of Q2, once again because of fears about the euro crisis with some companies carrying out mid-year budget reviews opting to scale down their meeting plans. On the other

hand, the demand for meetings in the US has remained comparatively strong all year, to the point where the Advito report noted that it was becoming increasingly hard to find availability for meetings, especially large ones. But, as Rob points out, data from the IBTM Global Research - AIBTM Americas Industry Research Report, highlights the similarities in forecasts of market conditions between American buyers and global buyers,

Very Serious Games Alan McShane, Chief Execuive of Considiom, stimulates creativity, teambuilding and leads discussions among event delegates using LEGO blocks. As part of what he refers to as LEGO® Serious Play™, Alan gets his audience to tap into their childhood creativity and build structures that represent what they want to achieve out of the children’s blocks, with amazing results. How was the methodology developed?

LEGO developed it 15 years ago, at a point when the company was going through a difficult time and re-examining its business. To enhance creativity in meetings, encourage creativity and unite teams, the company was looking for something that would pool imagination, play and constructivist theories. This project was born, and it has worked so well that LEGO decided to make it available to a wider audience.

We build metaphors and generate ideas, and it is excellent for strengthening teams and aligning goals

with neither group optimistic about budget increases. Meanwhile, Australia, despite considerable investment in meetings and events infrastructure, is facing concerns over weakening state support and growing competition that have left the market with a feeling of uncertainty. The country now faces a challenge to maintain a product that is competitive on ROI and quality. Elsewhere, the fortunes of the Middle East were greatly affected by volatility across the region at the start of the year, which saw the number of tourists drop by 7%, according to VisaVue Travel Data. But throughout these events, the UAE emerged as a safe haven in the region and has continued to attract international visitors.

#eibtm25 Celebrate our 25th anniversary with us #eibtm25

What are the rules of the game?

As shown by neuro-imaging studies, the best way to win your audience is to bring them back to their childhood. Is that what LEGO Serious Play is all about?

LEGO generates a very powerful flashback effect. From the moment you take the blocks out, touch them and hear the noise of people making things with them, you know the audience is already enjoying it. Sometimes I wrap the blocks in cellophane just to create something different before touching them, the act of unwrapping the blocks can evoke really powerful childhood memories.

Rob will be presenting the EIBTM 2012 Trend Watch at 11:30 in the Lecture Theatre. Open to all.

Much of the current economic malaise comes as a result of the volatile economic situation in Western Europe, and what happens in one location has farreaching repercussions elsewhere. Perhaps the most worrying news of all is that even some of the vibrant BRICS (Brazil, Russia, India, China and South Africa) economies, which have driven growth in recent years, are starting to weaken as fears about the euro spread. As a result the global meetings sector has seen much of the bullish optimism that had returned to the industry in the early part of this year replaced by an increasing air of caution, with budgets being reined in and forecasts reappraised.

The fortunes of the meetings industry in China appear to follow the faltering pace of expansion of the Chinese economy. In recent months, China’s industrial output has slowed and Shanghai’s stockmarket is at a threeyear low. For the first time this century, in 2012 China’s growth rate may dip below 8%, and the percentage of those predicting meetings budget increases for the next 12 months has fallen to 49% - a big drop from the 60% that saw increased budgets in 2012. “The current and projected state of the meetings, events and business travel sector largely reflects the evolution of the global financial situation,” concludes Rob. “But, taken globally, the evidence points to a strong conviction on the part of the market that the path to recovery, however asymmetrical, will continue to be followed in the year ahead.”

INDUSTRY & TRENDS

The Chinese slowdown

The main rule is that you must not think; you have to be spontaneous. Secondly, each person builds something and then tells their story, and that story has to be heard. Furthermore, it is important to trust the blocks. You are building answers; the blocks help you to look at things in a different way, giving you answers that you may not have found ‘consciously’. What do we have to take special note of about LEGO Serious Play?

It’s much more than a simple icebreaker, it’s a powerful process that can lead people to express more than they are initially comfortable with. Having said that, it’s not about psychology, I do not analyse the person from the perspective of what they have built, but, of course, there are traits about people that you can extract. What we’re really trying to get people to do is build metaphors and generate ideas, and

it is excellent for strengthening teams and aligning goals. It also helps people to express feelings and ideas; someone who may not speak up in a company, can really focus their ideas in the game. This is because with the blocks, you create a visual and mental script that can help you to express yourself. Give us an example of how you get to change the mentality of the ‘players’ using LEGO.

For example, I ask the audience to take the blocks and build teams that do not work. It’s a game they enjoy, they like the negativity. After that, I get them to make another one that they would make if they did not have these teams. In this way, they see the difficulties involved and that they have to be implicated for it to work. Often, they take what they have built home as a visual reminder of what they have to do. Alan will be holding the session “The LEGO® SERIOUS PLAY® Methodology at 14:30 at Room 5.2. Open to all.

DAYone

Tuesday November 27th

BRIEFS

Doctaforum in Spain, has launched a new destination management division with a special focus on multimedia and technological solutions to extend the impact before and after each event, going beyond “the usual logistics and taking a holistic approach in organising events”. Stand N455 Kuoni Destination Management has been announced as the official UEFA Euro 2016 accommodation agency, which will see it handling accommodation services for the participating teams, match officials, commercial partners, media representatives, broadcast partners, suppliers and the staff involved in the organisation of the tournament. Stand H600

French luxury cruise line Compagnie du Ponant was recently acquired by Bridgepoint for an undisclosed fee from CMA CGM via its parent company Mérit. Bridgepoint has pledged to work with the established team and take advantage of the cruise line’s strong niche positioning to expand internationally. As part of the company’s development, a fourth vessel is scheduled to join the Compagnie du Ponant fleet in June 2013. Stand F620 BtG Event Solutions, a DMC based in the Russian city of Sochi, is gearing up for an amazing run of sport over the next few years; with the 2014 Winter Olympics, Formula 1 grand prix (20142020) and the 2018 World Cup all coming to the city. As part of its preparations, it is organising twice yearly group fam trips to the city for sports event management companies from all over the world. The company will also arrange individual trips on request. BtG’s strategic partner Turkish airlines will be sponsoring air tickets for all guests. Stand J600

DESTINATIONS A special event designed to promote the exchange of knowledge and expertise about Latin American rising star Colombia, as well as generate business opportunities for the country’s MICE market will take place at the Cartagena de Indias Convention Center from December 10th-11th 2012. Cartagena De Indias 2012 will include a trade show with around 70 exhibitors along with an education programme. Stand B400 With breakfast widely viewed as the most important meal of the day, Trondheim city is the place to start your day, as it has the best breakfast as its Rica Nidelven Hotel was recently awarded Twining’s Best Breakfast in Norway. What’s more, this is the 17th year in a row that the hotel has won the accolade. Stand J500 The new millennium has seen Seville residents get on their bikes in droves, resulting in an explosion of cycle routes; as well as the elevation of the city to the world’s fourth best cycling destination, according to reuters.com. This means events organisers can get their delegates going green by organising one or more cycling tours of this city as part of an incentive programme. Seville now boasts 120km of bicycle routes and has even started a bicyclesharing scheme. Stand N490 The city of Maastricht has unveiled Conventioncity+, a core part of its Maastricht Health Campus, which aims to boost medical convention business coming into the city. The project is designed to enhance the region’s image as a knowledge centre, and to promote cooperation between key institutions as well as driving investment and employment across the region. The city council will also be investing €100,000 annually in the project over the next three years, and has set a target of bringing in an extra €6 million of convention business over this period. Stand J300, J300A Dubai is bidding to host the World Expo 2020 with its theme “Connecting Minds, Creating the Future”. The city claims its bid focuses on energy sustainability, communication mobility and economic growth, which are the cornerstones to all of its successes. Stand A500

Iceland has been voted as one of the world best destination thanks to key awards from Lonely Planet and National Geographic. The country was voted Best in Travel Readers’ Choice award 2012 (Lonely Planet) with the top city to visit being Reykjavik. This award was also backed up by National Geographic naming Iceland among the best of the World’s trips available in 2012. Stand J650

HOTELS & VENUES The Sofitel Vienna Stephansdom has been awarded the top level Five-Star Superior classification, ranking it among Austria’s best hotels. The Superior category recognised the hotel’s contemporary decor and also the distinctive ‘bit extra’ it offers in terms of service and caring for its guests as setting it apart. Stand i250 The Conrad Dubai, the first luxury Conrad-branded property from Hilton Worldwide, is scheduled to open Q1, 2013 and will feature 552 luxury rooms and suites and an executive floor. Located in the heart of Dubai’s commercial, business and entertainment district - Sheikh Zayed Road - the hotel will target a mix of business and leisure travellers as well as contribute to the growth of the emirate’s appeal as a MICE destination. Stand E450 With China becoming an increasingly important destination for the hotel industry, Swissôtel Hotels & Resorts is adding a fifth property to its Chinese portfolio: Swissôtel Chengdu in Sichuan province, western China’s financial centre. The chain already operates hotels in Shanghai, Beijing, Foshan and Kunshan, but this is its first hotel in the western part of the People’s Republic. Swissôtel Chengdu, which is due to open at the end of 2014, will offer 380 rooms, four restaurants and bars, and 10 conference rooms covering some 1,500sqm. Stand F230 New York based Morgans Hotel Group has announced a partnership with Moroccan entrepreneur Ahmed Bennani and Hivernage Collection, which sees the unveiling of two properties in Marrakech Morocco; a 73room Delano hotel which opened in September 2012, followed by a Mondrian-branded property scheduled to open in late 2013. The group has also unveiled plans to open a new hotel in the heart of London’s Westminster under its Hudson brand. The 234-room Hudson London is due to open its doors early in 2015. Stand E250

Raffles Hotels & Resorts will expand its portfolio into the Philippines this December, with the opening of Raffles Makati in Metro Manila. House in a 30-floor tower, it will be home to three different areas in the one building: Raffles Makati, with 32 suites; Raffles Residences, with 237 one to four bedroom residences for private ownerships; and Fairmont Makati, a hotel with 280 deluxe rooms. Stand F230 Paris expo Porte de Versailles is set to host the 26th World Gas Conference (WGC), the world’s largest event dedicated to the gas sector, in 2015. The conference, which meets every three years, will be returning to Paris after an absence of 75 years. WGC 2015 will be held from the June 1st to 5th and will bring some 5,000 delegates and 25,000 professional visitors into the French capital. Stand J450 At a height of 355 metres, the JW Marriott Marquis Dubai is the tallest dedicated hotel building in the world and is just 26 metres shorter than the Empire State Building in New York. To be opened in two phases from Q4 of 2012, the hotel will have the capacity to hold groups of up to 1,000 people under one roof, and will offer more than 5,100 sqm of event space and facilities. It will also features nine restaurants and five lounges, two ballrooms and the Saray Spa and Health Club spread across its two iconic towers. Stand A500 India’s prestigious Architect of the Year Award 2012 for “Focus Countries” was conferred on Alistair Macbeth earlier this year, for the Tropical Flower Spa at the Maritim Hotel Mauritius. The award is part of an annual programme by the Indian Institute of Architects Journal. As its name suggests, the spa’s specialty is the use of local flowers in its treatments; such as essential oils of bougainvillea, bird of paradise, rose, frangipani, among others. Stand D130 Live Aqua Cancun has been voted best resort in Mexico in Travel + Leisure’s 2012 World’s Best Awards and has also earned a ranking as one of the best hotels in the world in the Expedia World’s Best-Reviewed Hotels 2012. The 335-room and 36-suite luxury adult-only venue was unranked in 2011 and attributes its rapid rise to astute attention to detail, innovative multi-sensory concept, excellent value all-inclusive offerings, a renowned spa and the unveiling of all-new dining options. Stand D350

Düsseldorf-based hotel chain Lindner Hotels has added Prague, the Czech Republic’s capital, to its growing list of European destinations. The Lindner Hotel Prague Castle features a fitness and wellness centre as well as three conference and meeting rooms that can accommodate up to 200 people. The new opening means that the group now operates in seven European countries, including Germany, Austria, Switzerland, Belgium, Spain and Slovakia. Stand J100 Having attained the Investors in People (IIP) Gold status in just eight months, Landmark London has been awarded the esteemed IIP Champion Status, an accolade that less than 25% of IIP Gold organisations can claim. “Research shows that by investing in your people, business performance improves and high standards are maintained,” says Lorina Pilgrim, Director of Investors Services at IIP. Stand G200

BRIEFS

DMC Inspiration Myanmar recently handled all the logistics for the Euromoney Investment Conference in the Republic of the Union of Myanmar’s new capital of Naypidaw. The event, which is the largest international conference the city has hosted, saw 800 delegates from all over the world participating. The conference will be repeated in Myanmar in 2013. Stand E520

Liberty International Tourism Group has launched Liberty Congress brand to target the medical and scientific conference market. It will provide a range of services including meeting, destination logistics and social tourism requirements through its network of 45 offices worldwide. Stand F500

SERVICES

The Hilton Barcelona, which first opened its door 20 years ago during the Barcelona Olympic Games, was reopened earlier this year after a €23 million refurbishment to its 289 rooms, 14 suites and public areas. The refurbishment was headed up by award-winning architect Matheo Thun, who set out to integrate Barcelona’s vibrant surroundings into both the architecture and interior design of the hotel. Stand E450 The Helsinki Congress Paasitorni has re-opened after completing a large-scale reconstruction programme. The congress centre now has a 170-room hotel on site, the Scandic Paasi Hotel, as well as new conference rooms and restaurants. From Spring 2014 it will also offer the Meripaviljonki, a 200-seat floating pavilion on Eläintarhanlahti Bay in front of Paasitorni. Stand i420 The All Inclusive Collection has officially rebranded the Cancun Palace and Vallarta Palace to the Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta, marking the arrival of Mexico’s first Hard Rock Hotels. The group is also planning a third Hard Rock Hotel in the country, when its Aventura Palace will be re-branded to Hard Rock Hotel Riviera Maya in Spring 2013. Stand G655

A miLlion dolLar team deserves a milLion dolLar setTing

DAYone

THERE’S NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENT. PLAN NOW, VISIT BUSINESSEVENTS.AUSTRALIA.COM

Tuesday November 27th

SERVICES

Internet connection is one of the most important requirements for any business person on the go. Icelandair is leading the way with its new fleetwide Wi-Fi service. Developed by Row 44, installation is currently taking place and the new initiative will allow the airline’s passengers to get connected quickly and reliably. “We already offer outstanding flight services between Iceland and other countries, and Row 44 now allows us to continue to build on that. It enables us to enhance our present in-flight entertainment

system, by equipping our planes with an outstanding passenger experience inside the cabin,” said Birkir Hólm Guonason, Icelandair Chief Executive. With the new destinations of

Heart specialists carry out impossible operation

Be moved by a tour of WWI battlefields?

Belgium DMC unveils educational tours to experience a reminder of some of the First World War’s worst battles

Flanders Fields is the generic name for the area associated with some of the worst battles from the First World War, including Ypres, Passchendaele and the Somme. To this day, few remain unmoved by a visit to the site where a million soldiers were wounded, missing or killed in action, and where entire cities and villages were razed to the ground. To mark the 100th anniversary of the conflict, local DMC @dmire has created customised tours of the Flanders battlefields run by expert guides, which add a poignant and educational element to any corporate event. Tours include a visit to the new Flanders Fields Museum, opened in June 2012, which tells the story of the invasion of Belgium. This is a great way for any company to get involved in the commemoration of the Great War. Stand E335

Anchorage, Alaska, St Petersburg, Russia, and Zurich, Switzerland line up for 2013, Icelandair is surely taking off. Stand J650

The European Society of Cardiology (ESC) has a problem that most associations would consider a major benefit - too many members. Though ESC is delighted to have 27,000 healthcare professionals from more than 150 countries that want to take part in its annual congress, unfortunately there isn’t a convention venue in Europe that could accommodate them. And yet, this year’s event ran successfully at the International Congress Centre in Munich, Germany in August.

So how was the impossible achieved? The answer is through a strong partnership that draws on the latest technical innovation and wizardry from audiovisual specialists ACS Audiovisual Solutions and its sister

company Eventresult. Not only did this ensure that the congress could accommodate its delegates, but also that they enjoyed a superior learning environment, independent of the location of the event. At Munich’s International Congress centre, the audiovisual company constructed 24 temporary conference rooms in seven days, all fully equipped with high-quality seating, audio-visual equipment and carpeting. These included eight rooms for 1,000 delegates, eight for 500 delegates and the remaining eight for 250 delegates, providing a total capacity for 14,000 people. Alongside this, ACS supplied the technology and staff to run a spectacular opening ceremony in the 3,000-seat plenary room. A number of interactive live webcasts plus chat function connected 1,500 viewers who were unable to attend the congress in person. Stand N220

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SERVICES

It’s difficult enough surviving day to day in the current climate, so celebrating 25 years in the industry is something to be applauded. So hats off to Danish congress organiser and destination management company ICS - Motivational Events, which hit that yardstick on October 3rd this year. To mark the achievement, the company decided to donate all presents received to the Danish Children’s Hospital Clowns and during the reception, hospital clown Ludo received almost €1,000 from ICS Managing Director, Per Ankaer. It’s been a great silver anniversary year for the agency which also won the award for best Destination Management Company in Denmark at the Annual MICE Report Awards 2012, thanks to its comprehensive service network throughout the region, high levels of customer service, creativity and value for money it offers to its client. One of ICS’ clients, the shipping organisation Bimco, explained the secret of ICS’ success: “When you are 25 years old, you are still young enough to be flexible and dynamic, yet old enough to know not to bend in the wrong direction.” Stand i425

Icelandair passengers get connected

Danish DMC marks 25th birthday with impressive win

Tuesday November 27th

DAYone

Conventions don´t have to be conventional A business trip to Madrid seems less like hard work than most. Sunny weather, conveniently located conference venues and gourmet lunches are just some of the bonuses for when you visit on business. After a busy day, Madrid’s famous museums and elegant stores are a great way to recharge before sampling the vibrant nightlife. Relax over tapas in an outdoor café or dance until dawn. Whatever you do, Madrid is the business.

info.mcb@esmadrid.com (+34) 91 758 55 28 www.esmadrid.com/mcb

DESTINATIONS

Discover France with Tour de France centennial celebrations Next year will see the Tour de France celebrate its 100th anniversary between June 29th and July 21st. Since the mythical race began, it has never visited Corsica, but the centenary race will see a total of three stages being run in the country, zigzagging their way through the country’s eye-catching landscapes. The centenary tour offers unprecedented incentive and hospitality opportunities across the whole of France, as the race operates its first France-only event in over a decade. Far from being a timid retreat behind national boundaries, this Tour offers a chance to showcase the splendours of the world’s most popular tourist destination to the greatest possible number of admirers. After a splendid course that runs around the bay of Palombaggia and the cliffs of Bonifacio, the sprinters will have an immediate opportunity to conquer the Yellow Jersey. Other highlights along the way for this special edition include Nice, Marseille, Montpellier, Saint Nazaire, Loire Atlantique, Mont St Michel, Lyon and, of course, the grand finale on the Champs Elysées in Paris. Atout France Stand K400

In the Middle Ages, the ancient and magical pseudo science of alchemy - turning base metals into gold - was hugely popular among the elite in Prague. So much so, it became a mark of one’s status if funding was giv-

en to these so-called magicians. Today, it’s the city’s convention bureau that is striking gold. Prague may be a popular party destination for Europeans, but it also has a serious convention side. This is clearly demon-

Malaysia announces €9.1 million wins in convention business Three international conventions to be staged in Kuala Lumpur

Cool new conference centre for Kraków

©Ingarden & Ewý - Architekci, Kraków in cooperation with Arata Isozaki & Associates, Tokyo

Something very cool is happening in Poland’s UNESCO World Heritage city of Kraków. The city will explode onto the business events map when ICE Kraków Congres Centre opens in 2014. Although it may sound like a skating rink, ICE Kraków is a modern, multifunctional congress centre designed by a world-renowned team of Polish and Japanese architects. Occupying a surface area of more than 36,000sqm which houses three halls, an auditorium, a theatre hall and a chamber hall, the centre has already taken some preliminary bookings. Amidst churches and castles, meeting planners can soon add a touch of coolness in their meetings in Kraków. Kraków Convention Bureau & Malopolska Region Stand i551

Kuala Lumpur is a cultural melting pot, thanks to being home to a large diversity of ethnic groups, but as far as international conventions go, the capital city of Malaysia is attracting professional groups from different sectors as well. The Malaysia Convention & Exhibition Bureau (MyCEB) has added to its credentials as Asia’s number one conference destination with the announcement that three major international events are to be held in Kuala Lumpur between now and 2015. The first event, the East Asia Regional Council of Schools Leadership Conference (ELC)

2012, will take place from November 1st to 4th. Organised by East Asia Regional Council of Schools (EARCOS), the conference has confirmed attendance of 850 delegates, and is anticipated to generate an estimated RM9.1 million (US$2.9 million/€2.4 million) in economic impact for the country. In a further endorsement of Malaysia as the role model for emerging economies, the country will also play host to two more large-scale conferences in 2015: the 44th International Federation of Training and Development Organisations World Conference 2015 (IFTDO); and Asia Pacific Association of

Cataract and Refractive Surgeons 2015 (APACRS). Both events anticipate attendance of around 1,500 delegates each and will bring in RM10.5 million (US$3.4 million/€2.7 million) and RM15.7 million (US$5 million/€4 million) respectively for the local economy. “Hosting these conferences in Malaysia will give invaluable exposure and offer opportunities for knowledge sharing, engagement and collaboration between local professionals and their international counterparts,” said Mr Zulkefli Hj. Sharif, Chief Executive of MyCEB. “We firmly believe that these events will contribute to the country’s competitive edge and position Malaysia as Asia’s business events hub.” MyCEB Stand D550

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strated by the announcements of two major conventions it will be hosting over the next few years: The European Congress of Biomechanics (ESB) in 2015; and the Plant Biology Congress FESPB-EPSO in 2016. The European Society of Biomechanics congress will attract up to 1,000 delegates, among them mostly scientists, engineers and other specialists in the field. Meanwhile, the Plant Biology Congress, which is held every two years, will attract as many as 1,500 delegates from a number of European countries. Prague Convention Bureau Stand K800

DESTINATIONS

Associations sign up for Prague

DAYone

Bolt thanks Birmingham for Olympic welcome

Jamaican sprint team training there before the London 2012 Olympics and a trio of major conventions taking place in August and early September. Jamaican athlete Usain Bolt trained in Birmingham before his double Olympic gold triumph, with fellow sprinting superstars Yohan Blake and Warren Weir, and all three praised

the city and its people after the incredible 200m Olympic final. “They [the Birmingham people] were extremely good to us, and showed us a lot of love,” said Bolt, with Blake adding: “We have to give you all the respect Birmingham.” The Olympics also coincided with three internationally renowned conferences being held at the International Convention Centre (ICC), boosting the Birmingham visitor economy by over £4 million. IEEE Nano 2012 (August 20th-23rd), CASE Europe (August 27 th-31st) and SSIEM (September 4th-7 th) all took place within three weeks of each other and had more than 3,000 delegates in attendance, equating to around 36,000 bed nights for the city’s accommodation providers. Meet Birmingham Stand G250

Site lives a Chinese experience in Beijing

Beijing has captured the imagination of Western people since it was first drawn to our attention by Marco Polo in the 13th century. Now the Chinese capital looks set to explode onto the incentives market after it recently demonstrated to

more than 400 incentive professionals from 43 countries what it had to offer from a motivation and events perspective. Beijing hosted this year’s Site Global Conference in September, where the incentive association’s members annually gath-

er to learn, share knowledge and network. Some of the local experiences that delegates could sample included: a tour through a section of the historic Great Wall of China; an evening at the Water Cube, a stadium used during the 2008 Olympic Games; and one night at the Forbidden City in Tamaio, where some Site board directors dressed up as ancient emperors. “This International Conference celebrated in Beijing should be the starting point to position China in the first leagues of our industry,” said Site president Alejandro Verzoub in his personal message to the Major of Beijing. “We enjoyed a fantastic experience and are extremely satisfied with the diverse positive comments we received from attendees of this Beijing Conference.” Beijing Municipal Commission & Tourism Development Stand C800

DESTINATIONS

Traditionally a quiet time of the year, this summer has actually been quite the reverse for Birmingham. The UK’s second city has been buzzing, with the

Tuesday November 27th

World World Class inspiration Class inspiration & reliable & reliable aCCommodations aCCommodations Green Deal

March - august, 2013 | staND j300

Level Gold

France:

All the ingredients for a perfect meeting

Booth K400

DAYone

Tuesday November 27th

The charms of the West

Venues join together to sell the pleasures of Galway to meetings industry

DESTINATIONS

Saxony capital’s storming year

Galway has woken up to the high spending power of corporate event delegates and now organisers are waking up to the famous Irish hospitality and meetings facilities the city has to offer. This new-found appreciation is down to new tourism group Meet in Galway making connections with key players in the industry and inviting them to see the city for themselves. A recent three-day fam trip received rave reviews from delegates, who sampled Galway’s rich history, culture, cuisine and surrounding natural beauty. “We all had a wonderful time and the hospitality was just

amazing,” commented one participant Claire Anthony. “I’m sure we won’t have any trouble convincing our clients that it really is a wonderful destination for their events.” And it wasn’t long before conference briefs were coming through, which Meeting in Galway is looking forward to converting to real meetings business. Meet in Galway comprises a collection of local venues, hotels and conference organisers targeting potential overseas meetings and conferences to come to Galway. Stand G400

Strategically situated at the crossroads between Eastern and Western Europe, Dresden has a long history as the capital and royal residence for the Kings of Saxony, who for centuries furnished the city with cultural and artistic splendour. And the city appears to be regaining some of this luster with the business community following an im-

pressive 27% rise in the number of large congresses it hosted during 2011, and 2012 is looking like another record year. Some 40 congresses of more than 1,000 delegates took place in the capital of Saxony in 2011, nine up on 2010. Furthermore, a total of 14,200 separate events (from small meetings and conferences to conventions) were held in Dresden last year across

Okinawa boosts its appeal for the international market

IAPCO council meets in Hong Kong

Council members of the International Association of Professional Congress Organisers (IAPCO) were treated to a “sevenstar” welcome in Hong Kong recently. Hosted by Meetings & Exhibitions Hong Kong (MEHK), the group visited two main venues, AsiaWorld-Expo and the Hong Kong Convention and Exhibition Centre, and were brought right up to date on the many offers that the city has for the global meetings industry and the Asia-Pacific region. IAPCO - Stand M255 MEHK - Stand E550

Okinawa Island is the largest of the Okinawa and Ryuku Islands of Japan. Spread out over 1,200 square kilometres, Okinawa’s biggest claim to fame is that its population is the longest lived in the world; with over 34 centenarians per 100,000 people - more than three times the rate of the United States. So if you’re looking for the secret of long life, holding your meetings

here might be a start. The island is undergoing significant development that it hopes will see it attract more business events into its capital, Naha. Top of the list is the new international Ishigaki Airport which is scheduled to open on March 7 th 2013. New hotels are also springing up such as the Mercure Okinawa Naha, a 260-room deluxe hotel conveniently located

67 venues in the city, according to the TagungsBarometer, Dresden’s events barometer of the European Institute for the Meetings Industry. Driving this hive of meetings activity is the city’s commitment to investing in key events infrastructure, the latest of which is the Swissôtel Am Schloss. Opening in April 2012, the hotel and meetings venue not only offers luxury accommodation in the heart of Dresden’s historic Old Town, but also has conference rooms equipped with the latest technology with space for up to 150 delegates. At the other end of the spectrum, the firmly established Ostra Event Park plays host to range of national and international events. Situated close to the city centre, it can cater for up to 10,000 delegates. Dresden Convention Bureau Stand J100

in Naha’s Tsubogawa District, a short 10-minute ride from Naha Airport by monorail, car or taxi and a one-minute walk from the Tsubogawa Monorail Station; the recently opened RitzCarlton, Okinawa offers 97 guest rooms with spectacular views over the golf course down to the East China Sea, the Motobu Peninsula and beyond the Island. Another luxury accommodation is the Hoshinoya Okinawa, a 16-acre property with 48 suite villas built to match the existing village homes under the island’s conservation code. And if you’re looking for that little bit extra for your conference, the Okinawa Convention & Visitors Bureau offers a range of supporting programmes to make your stay that little bit more special, from welcoming ceremonies at the airport to providing souvenirs to all participants. May you live long to tell it all! Okinawa Convention & Visitors Bureau Stand E750 Upper

Happy 25 ! th

ts EIBTM 25 fast fac 1.

EIBTM was established in 1988, the event featured 450 exhibitors from 52 countries and 700 Hosted Buyers.

2. EIBTM was acquired in 2000 by Reed Travel Exhibitions, part of Reed Elsevier Group plc, a FTSE 100 company operating over 500 exhibitions each year with 15 leading events in the travel sector. 3. EIBTM moved to Barcelona in 2001 from its original home in Geneva. 4.

EIBTM is a truly global event with exhibitors representing over 170 countries and over nearly 7,000 venues, hotels, destinations, products and services. www.eibtm.com/directory

5. EIBTM is the largest audited

event of its kind, attracting over 15,200 industry professionals including over 9,200 buyers and visitors in its record year in 2012 (figures independently audited by ABC). EIBTM Statistics www.eibtm.com/abcaudit

10. Over 25 of the world’s lead-

6. EIBTM is the original home

ing meetings industry associations work with EIBTM and help to deliver content at the show, including MPI, ICCA, SITE, AIPC, ACTE, PCMA.

7. Buyers from the UK can

11. EIBTM leads the way in technology and innovation, launching its first event app in 2011 and new multi-platform IBTM app in 2012 bringing all of the IBTM events to the user in one simple download www.ibtmevents.com/app

of the Hosted Buyer programme, trade marked as the property of Reed Elsevier, it was also the first to launch dedicated programmes for association, corporate and agency buyers. www.eibtm.com/hosted

enjoy the convenience of travelling on a special charter flight from Gatwick to Barcelona, an Airbus A321 chartered exclusively for EIBTM Hosted Buyers.

Over 40 full-time staff are employed by Reed to work on the event throughout the year and this number grows to over 150 when the team go onsite, ensuring the highest levels of customer service.

EIBTM works with 40 official hotels in Barcelona and over 8,000 room nights are taken in the city by attendees at the show. Special rate accommodation, flights and travel discounts are available to all www.eibtm.com/ travel

12. In 2012 EIBTM will see the

launch of its first hybrid event, another new innovation to make EIBTM education even more accessible via its new virtual platform.

13. To mark our 25th birthday EIBTM is launching The EIBTM Forum, an inspirational new event open to all and taking place 26 November 2012. www.eibtm. com/forum 14.

As organisers of EIBTM, Reed Travel Exhibitions continuously strive to meet the needs of the industry and over 95% of Hosted Buyers agree that EIBTM is a must-attend event.

15. EIBTM was the first of six shows in the global IBTM meetings portfolio dedicated to the meetings, events and business travel industry in Europe, America, The Middle East, China and the Asia Pacific connecting over 21,000 buyers and visitors with 5,400 suppliers and exhibitors from across the globe. 16. Building EIBTM takes over

seven days and breaking it down takes just two days.

17.

EIBTM 2012 has over 100 education seminars and sessions, providing professional education content aimed at professionals at every level of their career. www.eibtm.com/education

18. The average budget of an EIBTM Hosted Buyer is over €0.5million 19.

The EIBTM website received over 1.33 million web page views in 2011.

20.

EIBTM takes sustainability seriously and has achieved third-party certification for BS8901. In 2012, EIBTM will be working towards achieving ISO 20121 certification.

21. EIBTM connects meetings industry professionals via its social communities on Facebook, LinkedIn, Twitter and YouTube. 22.

The EIBTM Technology Watch Award is the most high profile and longest running technology recognition scheme for innovation in the global meetings and events sector. Each year it awards and highlights a new innovative technology, with the winner receiving massive exposure to the industry. www.eibtm.com/techwatch

23. EIBTM club night will be another occasion to celebrate EIBTM’s birthday, the theme is silver so come wearing your best silver sparkle and ready to party the night away at Opium MarBarcelona’s hottest club! www. EIBTM.com/networking 24.

Every year EIBTM transports visitors around the city for the three days of the show with its own fleet of over 400 coaches, minibuses and a purpose built coach station.

25. EIBTM works with over 65 global media partners and sends news on the show and its participants to over 670 publications.

Launch of EIBTM

Over the past nine years, the show has brought

Reed Offices moved from Brighton to Richmond

Technology Village & Technology Watch Award launched

2004

CEO Summit launched

2003

2002

CELEBRATING 25 YEARS

Association Programme Created

EIBTM moved from Geneva to Barcelona

2005

1988

Agency and Corporate programmes created

more than 110,000 meetings industry professionals into the city

Reed Travel Exhibitions acquired EIBTM

Tuesday November 27th

2005

DAYone

1998 2000

Rachelle Jailer Valladares Managing Director Venue Guru International EIBTM gives buyers the opportunity to meet with quality suppliers from around the world all under one roof. It is an invaluable way for people who work globally to meet with the venues and suppliers that they need. Congratulations to Reed and EIBTM for 25 years of quality programmes. The meetings world would not be the same without you.

The returns from EIBTM 2011 exceeded our target, which is why the show continues to be on our list of “must attend” and we will participate again in EIBTM 2012.

Sunil Prabhakar, ShangriLa Hotel, Mumbai, India (Exhibitor, 2011) As an organiser of events a fraction of the size of the EIBTM, I was completely blown away by Reed Travel Exhibition’s organisation and execution from start to finish. It was a wonderful event, and the Hosted Buyer team were simply superb.

Collette Mcgannon, Senior Event Director, TM Forum (Hosted Buyer, 2010)

EIBTM provided a great platform for us to do real business... the quality and variety of the Hosted Buyers that came to our stand this year was exceptional... We are now hard at work trying to turn the business leads into actual business! We will definitely be back again in 2012!

Debbie StanfordKristiansen, EVENTS @ BAHRAIN (Exhibitor, 2011)

EIBTM has always chosen excellent topics to present during the Agency Programme every year, and 2009 was no exception. The topics were very appropriate to current global economic climate, with excellent speakers who were very knowledgeable in their field of expertise.

George Bedirian, General Manager, Global Events and Conferences Australia (Hosted Buyer, 2009)

Sébastien Tondeur CEO, MCI What have been the biggest changes to the meetings industry over the past 25 years?

The slowdown of the global economy has had a huge impact on the meetings and events industry. Probably the most profound effect has been that it has forced us to look at our what we do in a much more strategic way. In the medium term, this has meant developing a more in-depth dialogue with those people who use meetings as a tool to achieve organisational objectives.

Over the past 25 years, what has EIBTM brought to the meetings industry?

EIBTM was the first show fully dedicated to the meetings and events industry. As such, it was groundbreaking in identifying the sector as its own separate entity, and not just a subcomponent of the travel industry. Since then EIBTM has led the way in creating moments for the global meetings and events community to come together and share knowledge, which is crucial for the professional development of our industry.

Words of Wisdom “Whenever you see a chance to help someone around you, just do it! Answer a question, share ideas or lend a hand. Selflessly. Acquire a permanent personal attitude of ‘Dare to give’. When we all do that, we will all be looked after in the end.” Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences at How Can I Be Social

“I don’t want to be the one sitting there at 65 saying I wish I had. Breath & Believe!” Richard Carlisle, Managing Director of ICS Toronto

“Be open to the future and you can make it happen. You can start by joining the Future of Meetings LinkedIn group.” Jackie Mulligan, Principal Lecturer at The International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University “Trust in your God – from everybody else, ask for objective evidence.” Shaun McCarthy, Chair, Commission for a Sustainable London 2012

2006

First IBTM Global Research presented

53,000 Future Events Experience launched

First Hosted Buyer Groups come from Russia, China, Brazil

2011

2010

2011

Pre-Scheduled Appointments reach

64,950

2006

Claire Smith Vice President, Sales & Marketing Vancouver Convention Center What have been the biggest changes to the meetings industry over the past 25 years?

Technology has been one of the biggest changes, not only in how we manage our business but also is how we manage meetings. Communication is immediate and the expectations are instantaneous. Dealing with constant change has made us resilient, flexible and ready for the next 25 year. What was better in 1988, what have we lost since then?

We have lost the gift of time. Back then, we had more time to connect with each other, to do business over a long lunch, to enjoy the business we were in. In 2012, we are all running to keep and catch up.

Eric Rozenberg, CMP, CMM President of Swantegy

Pre-Scheduled Appointments reach

2009

First Hosted Buyer Groups come from Russia, China, Brazil

2008

What were your meetings like back then?

I still remember the huge boxes of individual slides that speakers would bring into the room in advance of their presentations. The fancy or more complex presentations used multiple projectors and if the slides weren’t inserted correctly they often melted… I can still recall the smell of a melting slide! In the future, meetings will be…

Meeting success will be measured in ways we never imagined: mind reading for survey’s, experiential everything, holograms for virtual participants, food customisation…

What did you enjoy in the Meetings industry? An example…

I have fun and amazing experiences all of the time. The best part of being in this industry and being part of global gatherings like EIBTM is the circle of friends I have around the world. There is not a corner of the globe where I don’t have someone I can reach out to, collaborate with, share ideas with and just have a laugh with. Over the past 25 years, what has EIBTM brought to the meetings industry?

EIBTM has brought the meetings world together under one roof. It has iven us a truly international stage on which to conduct our business globally.

What did you enjoy in the meetings industry? Give us an example of what you enjoy must about the meetings industry… What have been the biggest changes to the meetings industry over the past 25 years?

Without a doubt, the alignment of meetings and events with organisations’ communications strategies. Companies are much more concerned with “why” they need to invest in a face-to-face meeting. What was better in 1988, what have we lost since then?

In 1988, people were talking to each other when they were sitting on a plane. Now, they speak on their smartphones until the flight attendant has asked them twice to switch off their electronic devices, then they put on their noise cancelling headphones until they can start working on their computer again. In the future, meetings will be…

There will a lot of interaction between attendees before a conference; speakers will be able to deliver in Sao Paulo, Singapore and New York the same day thanks to holograms; corporate conventions will have many attendees participating remotely and people will enjoy meeting face-to-face more than ever.

See online EIBTM Show Daily

www.eibtm.com/ showdaily

How can I choose one between: Italy Talgam and the Budapest Philarmonic getting 6,000 people on their feet; organising a sales meeting in Marrakech for 350 people in just six weeks; bungey jumping in Victoria Falls; MPI WEC welcome reception in Vancouver with the lighting of the Olympic torch; watching an entire sales force singing on the stage of Hard Rock Times Square; dancing in the streets of a Favella in Rio de Janeiro with clients and a group of local young talents; having lunch around a snow bar on a glacier in Val d’Isère; rescheduling five programmes over one week-end because of the eruption of an Icelandic Volcano; flying from the Seregenti to Zanzibar with a fleet of 12 small planes; a gala dinner with 500 people in kilts at MPI EMEC in Edinburgh; private dinner with the Maharadja of Jaïpur in his palace … but most importantly, meeting and working with people all over the world! Over the past 25 years, what has EIBTM brought to the meetings industry?

EIBTM has played a pivotal role in our industry by creating an environment where professionals from all over the world can meet, learn and most importantly do business with each other. EIBTM has always set the bar higher, year after year, to allow more qualified buyers to attend, more appointments to take place and more business to be conducted during the show. More importantly, EIBTM is continuously innovating and learning from the feedback of its attendees not only from EIBTM but also from the rest of the Reed Travel Exhibitions portfolio. EIBTM is unquestionably the place to be if you want to be successful in the meetings and events Industry.

CELEBRATING 25 YEARS

2007

Signed an agreement with Barcelona to stay until 2013

Technology Hour and Technology Debate launched

BS8901 certification

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Tuesday November 27th

ANTALYA PROUD TO HOST 53RD ICCA CONGRESS IN 2014 Our Partners

www.antalyaconvention.org antalya@antalyaconvention.org

Tuesday November 27th

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ADVERTORIAL

Bratislava is the destination for your next MICE event

Stand K750

Michaela Potocarova, Executive Director of the Bratislava Tourist Board (BTB) tells us why meetings in Bratislava are different.

Where do most of your visitors come from? Most of our MICE visitors come from nearby countries - Austria, the Czech Republic, Germany and Poland - but we have a growing number of visitors from Switzerland, Russia, the United Kingdom, Scandinavia and the USA, among others. From this list of countries you can see that most of our visitors come for shorter events, because the city is easily accessible: less that two hours by plane from most European airports. What is the most suitable size for an event? What kind of venues would you recommend in Bratislava? Bratislava is most suitable for events of up to 1,000 delegates. We do not have a convention centre to accommodate larger conventions, but the city has a range of smaller, historic venues such as Baroque palaces; you can also find former industrial heritage sites that can be easily converted into the venue for your event. One of the most attractive venues is the symbol of Slovakia - Bratislava Castle. Another remarkable venue is UFO, a restaurant perched on top of the SNP Bridge, built in 1972, which overlooks the whole city centre.

What is the main access airport for Bratislava? Bratislava has two airports - Bratislava Airport is about twenty minutes by coach from the city centre. Another important airport, which is actually used by most visitors, is Vienna Airport, which is about 45 minutesâ&#x20AC;&#x2122; coach ride from the centre of Bratislava. Slovakia is part of the Schengen zone, so there are no border controls when entering from Austria. What important events have been hosted in Bratislava this year? The Crowne Plaza Hotel hosted the conference of the Slovak Atlantic Commission and the seminar of the European branch of the International Association of Auto Theft Investigators (IAATI). The Radisson BLU Hotel recently hosted the annual meeting of the European Association of Neurosurgical Societies (EANS). There is at least one smaller conference of international or regional importance every week in Bratislava. The 52nd European RSAI Congress and 4th Central European Regional Science Conference took place at the University of Economics in Bratislava (with around 800 guests attending).

What special activities would you recommend for MICE events? There are several interesting activities that our visitors appreciate. Close to Bratislava is the Cunovo water sports training centre, where you can enjoy rafting on an artificial channel and feel like Slovakiaâ&#x20AC;&#x2122;s Olympic champions! Another popular attraction is our motor-racing circuit - the SlovakiaRing. You can also visit the local Volkswagen car plant. One of the activities available there is the Touareg Experience, when you can test your skills driving VW Touareg cars made in Bratislava. Or you might want to relax in one of the charming towns along the Small Carpathian Wine Route.

Does Bratislava benefit from its proximity to the Austrian capital? Bratislava and Vienna are the two closest capital cities in Europe; Vienna can easily be reached within an hour from Bratislava. One popular way of travelling between our cities is via the Danube River, on the TwinCity Liner catamaran, or by hydrofoil speedboat: for both of these the travelling time is approximately 70 minutes. The proximity of Vienna to Bratislava provides the opportunity to add a short glimpse of the Austrian capital to your Bratislava event or to visit Bratislava for a day during a conference in Vienna. Moreover, Bratislava is becoming an accommodation alternative when Vienna is full.

There is a common belief that the CEE region represents real value for money when organizing an event... To a certain degree this view is correct: our city can be rightly considered one of the less expensive destinations in Europe, which with its good access and high quality of services gives it a certain competition advantage in the current period of tight budgets. Nevertheless, we should not forget that a quality event always has certain costs that must be met. Hotels in Bratislava are of a very high international standard, with several large international hotel chains already present in the city (e.g. Kempinski, Sheraton, Austria Trend, Crowne Plaza, Falkensteiner and Radisson Blu). What is the role of the BTB in the process of organizing a MICE event? The BTB is an umbrella organisation for tourism in our city. Its MICE Section will happily provide information about local high-quality suppliers, hotels, venues and destination management companies.

Bratislava Tourist Board, www.visitbratislava.eu, bcb@bratislava.sk, BTB members - the Crowne Plaza Hotel and Enjoy Slovakia DMC are exhibiting at the stand

HOTELS & VENUES

The Star at the Sydney Harbour is going to shine even brighter. The event and entertainment destination will soon have a new platform to engage event attendees with The Event Centre. The new A$870 million (€59.6 million) venue can hold up to 4,000 people and provide over 1,000 m2 of events space in early 2013, fully equipped for meetings, seminars, trade shows, exhibitions and award ceremonies. Commenting on The Events Centre, The Star’s Managing Director, Frederic Luvisutto, said: “We already have the 2,000-seat The Sydney Lyric Theatre for musicals and major theatre productions and now we will have a specialised venue for other major performances and conferences.” The Star also offers five-star accommodation across three hotel towers, 20 food and beverage options, a nightclub and shopping stores. Stand E500

Incentive day offers delegates the opportunity to indulge their passion for speed and style Whether it’s a Ferrari, a Lamborghini or a Maserati, Italy is synonymous with superfast, luxurious cars. Organisers can give delegates the drive of a lifetime by incorporating the Super Car Experience Day from Rome Cavalieri, Waldorf Astoria Hotels & Resorts, into their event itinerary. The four-hour driving tour follows the iconic Mille Miglia route, where delegates can cruise through hilltop villages and along the winding roads

at the most recent edition of Grocery Innovations Canada (GIC), the annual national gathering of independent grocers. And to prove a point, the CFIG has engineered a return to its roots. Founded in Toronto in 1962 by a group of 22 indepen-

www.eibtm.com/showdaily

cludes a full driving briefing, insurance, fuel, expert supervision and memento photographs for €850 per person. But what if fast cars aren’t your thing? Rome Cavalieri also offers a range of other inspirational experiences, including a gladiator school where delegates learn the art of ancient gladiatorial combat, and a personal ‘city navigator’ MP3 tour of the Italian capital. Stand E450

Montréal’s Palais makes hi-tech statement If you’re going to host a major technology event, it pays

to get your own house in order first. That’s exactly what the Palais des Congrès de Montréal did in the run up to its successful hosting of the World Congress on Information Technology (WCIT) in October. The venue partnered with Bell and Cisco to drive a major IT modernisation project to make the Palais one of the leading efriendly convention centres in North America, delivering hitech performance to event organisers, exhibitors and convention-goers alike. As part of the upgrade, delegates are now able to benefit from: upgraded network infrastructure throughout the venue; a new e-commerce-enabled

web platform to help event and exhibition planning; a customisable event-focused mobile app; new digital signage and touch screens for broadcasting tailored rich media content; and an event intelligence infrastructure focused on further enhancing the networking experience for convention-goers, and tracking data for organisers. Québec Tourism Minister Nicole Ménard said: “The Palais’ new technology offering will put the convention centre front of mind with key decision-makers from major associations that want their delegates to have a high performance high-tech environment.” Stand A300

dent grocers, and now counting some 4,000 members across the country, the association celebrated its 50th anniversary by staging this year’s GIC at the Metro Toronto Convention Centre. The event, considered to be the “grocery store” for the grocery industry, took up more than 100,000sqft of trade show space and counted a record number of exhibitors and delegates. Prior to the show, exhibitors were up 10% and attendees were up 40% on 2011.

“Grocery Innovations Canada started out at the Metro Toronto Convention Centre and we are thrilled to be coming home,” said John Scott, President and Chief Executive of the CFIG. “The Convention Centre offers so many unique features, from an exhibition floor filled with natural light, to the John Basset Theatre, which allows us to offer great presentations and fantastic awards without leaving the venue.” Barry Smith, President and

Chief Executive of the Metro Toronto Convention Centre added: “GIC belongs here and we are so happy to welcome this celebration of entrepreneurship home. The fact that the trade show will feature a promotion of local buying is very timely in a year that our facility has moved to sourcing 50% of our food locally. “ Stand A300

Independent grocers federation goes back to its roots

The world is a complicated place, yet things remain refreshingly simple at your independent grocer, according to the Canadian Federation of Independent Grocers (CFIG). This message of consistency and quality was one of the core pillars that surfaced

at the wheel of a Ferrari F430 Spider, a Lamborghini Gallardo LP 560-4 E-Gear and a Maserati Granturismo - all in one highoctane afternoon. Each tour in-

Download EIBTM Show Daily

HOTELS & VENUES

State capital of New South Wales to unveil 4,000-seater event space attached to premium entertainment destination

The drive of your life

Star power for meetings in Sydney

DAYone

A way to get quality accommodation

UK and China openings for Pullman Hotels Accor continues to commit to prodigious growth in China

HOTELS & VENUES

What has China just got its 14th of and the UK its first? The answer is Pullman Hotels. Shortly after Accor’s luxury hotel brand announced the opening of yet another property in Anshan, China, the first Pullman opened in London. Pullman Anshan Time Square marks China as the hotel’s number one market worldwide. Located in northeastern Liaoning Province, it is Pullman’s 14th property in The word ‘Azimut’ is derived from the Arabic word “as-sumut”, meaning “the way” or “ways”, and Azimut Management Group is using all ways and means to provide comfortable, reasonably priced accommodation for business travellers. With over 5,500 rooms in 21 cities across Austria, Germany and Russia, Azimut Hotels is Russia’s largest hotel chain operating internationally. All hotels are classed as three-star or four-star and offer state-of-theart conference facilities in central urban locations. As part of its “Azimut goes smart” quality campaign, the group is currently refurbishing all rooms and suites in its existing hotels. Upgrading of its new Moscow and St Petersburg properties was completed in mid-2012. Interior design is being kept simple with straightforward, with subdued colours and clearly defined layouts. In the midterm, the company plans to extend its portfolio in Germany and Austria (2013) and open a brand new hotel in the Russian Olympic city of Sochi (2014). The Arctica in Murmansk is also due to reopen in 2014 following a comprehensive overhaul. When these projects are completed, Azimut plans to expand its operations to the Benelux countries. Stand H700B

@EIBTMevent

Tuesday November 27th

the country, and incredibly the brand has plans to open a further 26 venues in China by 2015. Conversely, Pullman London St Pancras is the brand’s first foray into the UK. Previously home to Accor’s Novotel brand, the property has been comprehensively refurbished, transforming it into one of London’s most contemporary hotels. Both hotels offer the Pullman Co-Meeting concept, which the brand says “provides the personal touch for any type of event”,

whether leisure or business. And it’s clear which country Accor believes means business. Stand G500

ARRIVE IN TRUE STYLE

Imagine being whisked straight from the airport to your luxury suite overlooking Moscow’s historic Red Square in a chauffeur-driven Bentley. No longer the stuff of dreams, the Perfect Proposal Package from The Ritz-Carlton, Moscow turns this scenario into a reality. The Bentley in question is the Musanne, considered by many as the pinnacle of British luxury motoring, while the magnificent Carlton Suite will be adorned with flowers and its bathroom bathed in candle light awaits your arrival. You know you are worth it! Stand i575

A SIZZLING COLD SUMMER IN THE VENETIAN MACAO

Over 176,000 visitors enjoyed the spectacular ice carvings created for Ice World 2012 at The Venetian Macao’s CotaiExpo between May 18th and September 16th. Held for the second year, 10 different zones highlighted attractions such as Tiananmen, A-Ma Temple, Macau Grand Prix, a Magic Maze and a winding Double Dragon Slide, all in an 18,000-square-foot indoor ice hall. Stand E700

DAYone

Tuesday November 27th

Taking on the UN challenge

HOTELS & VENUES

Bali resort shows it’s star quality for Pay-TV Summit With Master Chef Sharone Hakman and American Idol finalist Thia Megia on the bill, 450 executives from the world’s most powerful media brands were given the star treatment at the Ayana Resort and Spa in Bali early this year. Hakman entertained the audience with live cooking demonstrations throughout the five-course dinner, before a performance by Megia that included a stirring cover of Adele’s ‘Rolling in the Deep’ and Whitney Houstan’s ‘I Will Always Love You’. The Gala Dinner and Rock Bar party, hosted by FOX International Channels, were part of the 2012 Asia-Pacific Pay-TV Operators Summit held from April 24th-27 th. Other participants in the summit included Disney, BBC and MNC, which closed the summit with an ‘MNC Beyond the Sea’ beach-themed event at Ayana’s 22,000sqm Champa Garden event facility, featuring a full-sized pirate ship. Stand D800

Not content with having landed the role of hosting the 2022 FIFA World Cup, Qatar continues to put itself on the map as it prepares to host the country’s largest ever conference at the Qatar National Convention Centre (QNCC). The United Nations’ Framework Convention on Climate Change 2012 (COP18/CMP8), which takes place from November 26th to December 7 th is expected to attract an unprecedented number of delegates to Doha, with UN representatives, its specialised agencies and related organisations, governments, non-gov-

ernment and inter-government agencies, civil societies and media from all over the world set to descend on the city. All the spaces and meeting rooms in QNCC will be utilised during this event including 40,000sqm of indoor exhibition space and 3,500sqm of outdoor exhibition area - equivalent to almost 10 football pitches. While the centre is already equipped with 52 meeting rooms, an additional 76 meeting areas will be erected to accommodate all the delegation offices and work areas, giving a total of 128 meeting spaces. There will be two halls reserved for plenary sessions for

ON THE MEETINGS INDUSTRY: 56% of global event buyers plan to hold more events in next 12 months (9.4% plan to decrease). EIBTM Trends Watch Report 2012 56.3% of North American buyers plan to hold more events in next 12 months (7.5% plan to decrease). EIBTM Trends Watch Report 2012 The mounting squeeze on businesses’ resources has resulted in them turning increasingly to budget travel and accommodation in order to keep costs down. Budget airlines are increasingly seeking to tap into this area of the market. Key Note Business Travel Market Assessment

VENUE TRANSFORMED INTO A GIANT PARTY PLAYPEN

It’s not often you see a classic London icon, the double decker

bus, doing push ups, but that’s what was on show at the UK capital’s Business Design Centre (BDC) during this year’s Olympic Games. The innovative and amusing installation was created by Czech Republic artist Da-

vid Cerny, as the BDC became Czech House to celebrate and promote the country during the London 2012 Games. Stand G200

In incentives, companies are wary of reputational damage (thanks to social media, ‘what happens in Vegas no longer stays there’). As a consequence, educational briefings, team-building exercises and charitable work are all becoming more popular. Rob Davidson, EIBTM Trends Watch Report 2012

Celebrate our 25th anniversary with us #eibtm25

up to 2,000 delegates each, two auditoria as press conference rooms and 21 food outlets located in the centre with a further 18 service areas around QNCC. Since opening in December last year, QNCC has hosted 205 events, attracting more than 136,000 visitors who have generated an economic impact of more than QAR 112 million (€24.1 million) to Qatar’s economy. These events include large scale international conferences such as the three-week long 25th Universal Postal Congress, 20th World Petroleum Congress, World Innovation Summit for Education (WISE 2012) and three separate United Nations events as well as banquets, regional workshops, training seminars, product launches and theatrical productions. Stand B500

Take procurement into account! Their involvement in the purchasing process for incentive travel is increasing (51% plan procurement’s role to increase in the coming year). Incentive Research Foundation Stable incentive market in 2013: Incentive travel budgets 2013 up for 31%, down for 21%, unchanged for 48%. Incentive Research Fundation Conference centres fight for business: • 65% of AIPC members have more pricing power than five years ago. • 67% engage in more subvention and give-aways to keep their customers happy. • 88% see their event clients negotiating more keenly today. AIPC survey The main buzz words for our industry are currently ‘connected’, ‘content’ and ‘hybrid’. AIPC survey Over the next 12 months, due to a lack of new supply of airline seats or hotel rooms, the cost of business travel will continue to increase. Rob Davidson, EIBTM Trends Watch Report 2012

One of the World’s Most Livable Cities Top International Meetings Destination in North America Greenest City in Canada Vancouver. We’re a natural ﬁt. Give your delegates an event they’ll remember. Bring them to Vancouver, one of the world’s most beautiful cities on the edge of nature.

Contact Dorte Ottesen to start planning your next event in Vancouver. dottesen@tourismvancouver.com tourismvancouver.com/meetings

DAYone

Tuesday November 27th

Come to our stand at any time and enter our prize draw

Join us

today

Stand G500

& enjoy a treat Design: ND Conseil

at 5 pm

TECHNOLOGY

After years of implementation in corporate travel, how widespread is self-booking technology? And what does a successful implementation require?

Self-booking tools (SBT) have become a key IT component for companies looking to improve the management of their travel programmes by delivering efficiencies of cost and control, while also providing the traveller with better service in terms of transparency and choice within corporate travel policies.

A successful implementation starts right at the start, during the selection process. By spending time evaluating functionality as well as the delivery competence of the supplier, companies will ultimately save themselves time and money. Because even though these tools are “online”, a successful roll-out re-

Future of technology: 1. user generated content, 2. traveller tracking/ security, 3. customised mobile services

What will we be able to do with tomorrow’s technology in corporate travel, that we can’t do today?

One of the key focuses of future technology will be making it more traveller centric, for example including user generated content, traveller tracking/security and customised mobile services. As our discussions with corporate clients clearly demonstrate, these three areas alone will have a heavy impact on the workplace.

It looks like technology integration is greater for individual travel than it is within our industry. How do you see meeting planners adopting technology in the future?

The key difference between individual or leisure travel compared to our (business travel) industry is that we have to deal with much higher complexity when it comes to technology integration; taking into account budgets, travel policies, duty of care and other factors. The good news is that technology innovation is moving fast, and today’s pure booking solutions will soon become intelligent decision support systems for meeting planners. Albert will be giving the ACTE session “Travel Technologies: Now and Future” at 09:00 in Room 5.2. Open to all

The Certain way to manage your meeting schedules Buyer/vendor appointment programmes are growing in popularity because of their ability to provide focused interaction between interested participants, and to eliminate the inefficiency of random exhibitor and buyer engagement at traditional tradeshows. The format is often perceived as one of the most productive components of an event. However, managing the schedules for these meetings can also be one of the most demanding aspects of any Hosted Buyer programme, from both the perspective of the buyer and the event organiser.

Certain Software has generated nearly 1.5 million appointments that have connected thousands of buyers and suppliers worldwide over the past few years. With the launch earlier this year of its Match2Connect software, which has already been used at this year’s AIBTM, the company expects to bring appointment-driven event technology to a legion of new event marketers and organisers looking to drive interaction, sales leads and event value for participants. Highlighting the need for appointment management to drive serious value for all concerned,

Ira Kerns, Managing Director of MeetingMetrics, the leading meeting measurement and reporting service for the events industry and a client of Certain’s, said: “When we examine the efficacy of meetings for our clients, often, one measure of success they’re looking for includes the connections formed because of that event. As an executive who participates in events, I depend on appointment-based programmes over general exhibit scenarios to provide the focused interaction necessary to maximise the business benefit.” Stand N290

Holding events to train your clients on the use of your system is one of the most powerful ways for meetings technology companies to ensure their customers are not only getting the most out of their products, but also that they remain engaged with the brand. This is exactly what Ungerboeck Software aimed to do with its Ungerboeck’s 2012 Global Conference EMEA Conference, which took place in St. Louis in September. Attendees received valuable training on the company’s event management software, as well having the opportunity to collaborate with colleagues in their industries. Naturally Ungerboeck was also able to demonstrate its new product upgrade, which

President Krister Ungerboeck called a ground-up refresh offering “a significant leap forward in usability and productivity for users”. The company has followed in the footsteps of other software creators by moving to a cloud-based system. The company also invited two key guest presenters to speak at the conference. Stephen Nold, a seasoned consultant speaking about the impact of technology on face-to-face marketing, presented a session on current topics concerning trade show and association executives. Meanwhile, Thom Singer, an expert in social networking and personal branding, presented the keynote address on developing relationships and networking. Stand N230

BRIEFS TECHNOLOGY The rapid rise in smartphone use has inspired the Gdansk Convention Bureau to launch its GCBeVENT app. Running on iPhone, BlackBerry or Android, the free app provides key information for meetings planners organising events in the Gdansk Region, such as maps of destinations, floor plans of venues and hotels, and transport information. The app also allows conference agendas to be uploaded along with delegate and speaker contact details, as well as providing post-event evaluation forms to encourage attendee feedback. Stand i552

Hot on the heels of the upgrade to its free on-site WiFi and the launch of its improved website, Kuala Lumpur Convention Centre has launched a mobile app that expands the centre’s technology spectrum to allow users to access its website from smartphones anytime, anywhere. In addition to the content rich information on the current website, the mobile app also features an interactive locator that provides directions and displays a map to the centre from the user’s location. Users can also access the daily weather in Kuala Lumpur. QR codes will be featured extensively in the centre’s collateral to allow users rapid access to the website. Stand D550

@EIBTMevent Follow us on Twitter @EIBTMevent

TECHNOLOGY

We are all a bit lost…certainly, technology is the future of business travel, but which technologies and tools will triumph? How will they change our industry? How will we need to adapt? Where do they intersect with existing business models? Have no fear: Albert Pozo, VP Global Customer & IT Services at Amadeus IT Group and BOD for the Association of Corporate Travel Executives (ACTE) explains everything you need to know about the key game changing technologies in our industry, from mobile to videoconferencing and other technology trends.

Key event brings Ungerboeck clients together

The future of business travel technology

quires a lot of “offline” expertise, such as change management, local training for the TMC (travel management company) partner, and a help desk; as well as integration and fulfillment.

DAYone

Tuesday November 27th

13.00 - 14.00

The Tech Hour: Tablet computing and iPads for meetings professionals - How to eliminate the paper conference binder Lecture Theatre, Stand O450

iPads and other tablets coupled with various apps are perfect for managing documents before and during events. Come see what is hot in this area with lots of app demonstrations! Receive dozens of ideas, links and tools to assist in site inspections, discover tablet-based document management and collaboration tools, and learn from each other. Open to all Speaker: • Corbin Ball, Speaker - Author - Columnist - Consultant, Corbin Ball Associates

Day 2

13.00 - 14.00

The Tech Hour: The Technology Debate - Wi-Fi: Should it be free for conference delegates? Lecture Theatre, stand O450

As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping rooms. Come hear both sides of this issue in this year’s technology debate. Open to all In favour: • Michael Foreman, Managing Director, Kenes UK Ltd and Chair of the Association of British Professional Conference Organisers Opposed:

• Corbin Ball, Speaker - Author - Columnist - Consultant, Corbin Ball

Associates

Moderated by: • Martin Sirk, CEO, ICCA - The International Congress and Convention Association

Day 3

13.00 - 14.00

The Tech Hour: Top Technology Trends Lecture Theatre, Stand O450

See the latest and greatest in meetings technology. Open to all Expert Panel: • Gianfranco Chicco, Chief Dreamer Officer, Conference Basics • Gerrit Heijkoop, Executive Partner and Social Network Consultant for Events & Conferences, How Can I Be Social (HCIBS) • Ruud Janssen, TNOC • Ewan MacLeod, Founder and Editor, Mobile Industry Review Moderated by: Corbin Ball, Speaker - Author - Columnist - Consultant, Corbin Ball Associates

An enhanced Future Events Experience Back by popular demand, EIBTM 25 brings back the Future Events Experience but with enhanced new elements and additional contributors to the area. The innovative feature area on the show floor will provide a dedicated space where exhibitors and buyers can experience and interact with the latest in cutting-edge technology and events services available in the market. In partnership with Newtonstrand and Eventskills, the Future Events Experience will incorporate innovative speaker presentations, a live demonstration area showcasing pioneering technology and a number of networking and education opportunities for all attendees.

Graeme Barnett, Exhibition Director of EIBTM commented, “There is no doubt that technology within the meetings industry and in fact across all industries is progressing at an exponential rate. As the world’s leading event for the meetings and events industry, it is of primary importance that we not only ensure we are offering the latest in technological innovations for our own show but also that we are helping all of our attendees learn about the latest products and trends so that they can utilise these when driving their own businesses forward.” The Future Events Experience will incorporate the ‘Experts Clinic’ , a new drop in clinic where attendees can meet with experts in meetings and events technol-

ogy. Attendees can also benefit from the ‘Ask the Experts’ panel, which will take place on Wednesday, November 28th, 10:30-11:30, facilitated by Corbin Ball, CEO of Corbin Ball Associates. Newtonstrand’s Chance2Speak platform will also return for the EIBTM Future Events Experience where delegates can become a speaker with a 20-30-minute time slot to share their views on a topic of their choice. Stand O200

Power to the image Winner of this year’s EIBTM 2012 Technology Watch, BOBtv by bXb Online is a new online platform designed specifically for events and associations. The platform allows attendees to find all an event’s content available online, either live or on-demand. BOBtv makes videos the main communication tool of an event. It offers delegates key learnings remotely via hybrid meetings. This fusion between these two major new meetings trends – videos and hybrid events – was the deci-

sive factor in the judges’ decision to present the award to bXb. “There is no question that in the near to mid-term, any B2B event of any significance will be an experience delivered to an increasingly wider audience physically and digitally in real time and interactive. Hybrid events will play a huge part in the industry going forward,” commented Tony Lorenz, CEO, BXB Online. “BOBtv will aggregate that content and community into relevant industry net-

Breaking the ice in just two seconds Poken is a networking tool that allows meeting attendees to exchange contact information in just a couple of seconds. The electronic device, which is the size of a keychain, transmits and stores data without the need for Wi-Fi or Bluetooth. So, how does it work? The organiser can configure the Poken device before the event begins, taking information directly from the registration database, or at the event itself via a special terminal in the check-in

TECHNOLOGY

Day 1

TECH HOUR

works, creating a more efficient and effective marketplace.” Stand N120 Catch the EIBTM Technology Watch Award Presentation tomorrow, November 28th, at 14:30 on Stand N120.

area. By doing this, attendees can use their Poken to exchange business data during the event by just holding the devices next to each other for a few seconds. Poken can also collect data such as speaker presentations, sales and marketing literature in PDF or Office format, videos or catalogues. After the event, attendees can keep the Poken device as a souvenir, complete with the entire collection of information and data that they can download to their computer through its USB port. Stand N185

DAYone

Tuesday November 27th

SUSTAINABILITY

South African in-bound incentives company recognised for community programme

This year’s SITE conference in Beijing saw Somewhere in Africa collect a coveted SITE Crystal award, in the “Responsible Experiences” category, for its work with beauty products manufacturer Nutrimetics, which had the group taking on a day of community service. Australian incentive house, Unique Group Travel, contacted Somewhere in Africa in 2011 expressing an interest in creating a genuinely enriching experience in South Africa, for one of its client, Nutrimetics. On the basis of this, Somewhere in Africa set out to create a sustainable community service programme that would make it possible for the women in the South African town of Khayelitsha to tell a different story - one that included pride, self-esteem and financial independence. The Khayelitsha

Sewing Project was born. “Suggesting that guests collect and bring items from their own country, provide them the opportunity to work in the soup kitchens, serve the homeless, clean out and plant seedlings alongside the locals, tutor the local women on business and marketing served not only to support the community of Khayelitsha, but also to open up a path for cultural exchange and understanding between citizens of the world,” said Susan van de Merwe, Managing Director of Somewhere in Africa. The programme has now spawned a multi-faceted community enterprise that Somewhere in Africa can integrate into all its inbound itineraries, providing a project that enables both international visitors and local businesses to touch the lives of others in a very real way, leaving not money, but a legacy. “The long-term sustainability of this project, together with the financial success and independence of each of the women in the programme is an integral part of our bigger vision and company mission statement,” added van de Merwe. “We believe that the Nutrimetics Community Service day proved beyond a doubt that social responsibility goes beyond financial support.” Stand D400j

Langham Place, Mongkok, Hong Kong was recently awarded a spot in the highly coveted Condé Nast Traveller 2012 Gold List, as well as being placed in the publication’s top 50 in the Readers’ Choice Best in the World 2011 awards, under the Top 125 Hotels in Asia category. The venue is now also making waves amidst the growing

reusing materials and contributing to environmental conservation. By booking the Eco Meeting option, planners and organisers will ensure that their attendees all receive notebooks, pens, rubbish bins and coasters all made from recyclable material. All the rooms will feature natural light,

carefully picked herbs that grow best in the Hong Kong climate, bringing our guests the unique experience of being able to take super fresh ingredients straight to their dining table.” So next time you’re planning a meeting in Hong Kong, make sure your delegates swing by The Backyard and treat themselves to deliciously fragrant, gourmet pizzas and nibbles, complete with the deck mixologist’s signature organic cocktails. And of course, savour the pleasure of cherry picking their own organic herbs to spice up their deck experience. Stand E550

Berlin for Green Meetings Berlin is a metropolis of opposites. History meets modernity - business meets leisure. People in search of relaxation are spoilt for choice with 2,500 public green areas. Spacious parks and exotic gardens with artistic landscaping shape the face of the city as do the 434,000 trees that line Berlin’s streets. Indeed, more than 39% of the city is covered with green areas or forest. The green image of the city continues in the field of meetings and events with numerous hotels and event locations offering environmentally friendly alternatives - recycled paper, eco-electricity and

Hotel Quinta da Marinha Resort launches Eco Meetings Looking for ways to make your meeting greener in easy ways? Then Hotel Quinta da Marinha Resort in Portugal has just launched a new concept in business meetings designed to help you do just that. The venue’s Eco Meetings offering has been created to encourage delegates to be sensitive to the importance of

trend for eco-hospitality, and has launched an Organic Herb Garden - which uses 100% organic pesticides - as part of its ecocool outdoor deck The Backyard. With over 40 types of herbs, including bell peppers, chili peppers, basil, mint, lemon grass, aloe vera, galangal and more, guests are encouraged to select and pick their own herbs for their dishes and cocktails of choice, leaving the hotel’s culinary masters and creative resident mixologist to take care of the rest. “Supporting sustainability in every possible way is part of the DNA at the Langham Place brand,” said Jessica Yau, the hotel’s Environmental Management System Manager. “We have

automatic air-conditioning and low-consumption lighting. In addition to this, food menus will be created from produce from local suppliers hand selected by the venue’s chefs. Furthermore, the venue will make a donation of €1 per room booked to WWF’s Check-Out for Nature. Stand L500

energy saving lamps are just a few of the innovations that are currently shaping the Berlin convention and meeting landscape. On top of this, a number of Berlin-based suppliers now offer a range of eco-friendly services. To help drive awareness of this, visitBerlin Berlin Convention

Office has created a unique website in cooperation with the visitBerlin Preferred Agencies. Posted on the “BERLIN Green Meetings” site (www. berlin-green-meetings.com) are more than 70 Berlin providers who have already implemented ecologically sustainable practices and have undertaken to make responsible use of natural resources in order to benefit the environment. Users are not only given a detailed overview of the various service providers but are also furnished with interesting facts about green Berlin. visitBerlin Stand K200

SUSTAINABILITY

An organic herb garden experience

A Crystal clear legacy for Somewhere In Africa

DAYone

Tuesday November 27th

Visit us at our stand

K750 www.visitbratislava.eu

Ljubljana? Nice? Majorca?

Tokyo? Berlin? Astana?

The "Korzo" promenade during the summer season.

The UFO restaurant, overlooking the SNP Bridge.

You can find it all in Bratislava.

MYC000246_EIBTM Show (29cm.w x 18.5cm.h) OL.ai

11/2/12

12:42 PM

able to educate and engage with its stakeholders and has created initiatives to include the Sustainable Stand Award now in its third year, 20 Sustainable Actions Initiative which was launched in 2010 and an education programme based specifically on sustainability, which features three full days of education around sustainability issues delivered by key industry experts. This year, exhibitors and visitors can visit the Sustainable Events Corner and take part in seminars, advice clinics and interactive polls, with a variety of thought leaders from GMIC, MPI and ACC Liverpool, who will be delivering education on industry best practice, current trends and case studies. The stand also encourages attendees to pledge their commitments to sustainability with an interactive Pledge Wall. Throughout the process EIBTM has worked hard to build relationships with suppli-

Learn about Sustainability at EIBTM

Learn how sustainability can be practically implemented into events, venues and the industry supply chain. Come join us at the Sustainable Events Corner (Stand M750) for bite-sized education and advice clinics delivered by industry experts. Open to all. 10:00 - 11:00 Sustainability Advice Clinic

Eloise Sochanik, Project Manager, Positive Impact 11:00 - 11:30 How to Make Your Event Sustainable

Charlie Banks, Business Development Manager, Sustainable Events Ltd

11:30 - 12:00 How International Standards Work Together

Andrew Walker, Managing Director, E3 Strategy

12:00 - 12:30 Your Practical Guide for APEX

Tamara Kennedy-Hill, Executive Director, The Green Meeting Industry Council 12:30 - 13:00 GMIC Questions and Advice

Tamara Kennedy-Hill, Executive Director, The Green Meeting Industry Council 13:00 - 14:00 Advice Clinic: International Standards - Demystified

14:30 - 15:00 Practical Support for Your Sustainability Journey 15:00 - 16:00 Launch of IBTM’s Sustainability Education Course

Eloise Sochanik, Project Manager, Positive Impact

Charlie Banks, Business Development Manager, Sustainable Events Ltd

The spirit of giving This year Gdansk Convention Bureau (GCB), which represents Gdansk & Region (north of Poland), is not only exhibiting at EIBTM but is also running a project dedicated to children. “Every year, after the show, we are left with so many nice promotional gifts. Since the show is right before Christmas, we would like to encourage all exhibitors to bring a few gifts to the Gdansk stand i552. All the gifts that we have gathered will be donated to the Fundación Aldees Infantils SOS Catalunya in Bar-

14:00 - 14:30 The State of Sustainability in the Events Industry

celona,” said Marta Wisniewska, Gdansk Convention Bureau Coordinator. Not only promotional gifts will be given away. Gdansk Convention Bureau has also bought school supplies like backpacks, notebooks, pens, pencils, crayons, etc. to be given to children. And EIBTM is joining this effort by doubling the amount that GCB donates. EIBTM will also be donating puzzles, games for logic learning , games for memory learning , boardgames: Trivial, pictionary, etc.

“We invite all EIBTM exhibitors to bring little gifts for children, have a cup of coffee at our stand and also to make their own Christmas Bauble for kids,” added Anna Gorska, CEO of Gdansk Convention Bureau. During the show all exhibitors and visitors will be informed about the CSR activity through sustainability press releases, news alerts and exhibitor communications as well as via the official EIBTM website. Gdansk Convention Bureau Stand i552

Adelaide Convention Centre puts environmental successes down to culture Almost every venue today is looking at ways to increase sustainability and reduce its environmental impact. When you’re used as a case study by one of the leading environmental management and certification programmes for convention centres and travel and tourism organisations around the world, you know you must be doing something right. This is exactly what has happened to Adelaide Convention Centre (ACC). The centre’s achievements have been showcased in a new case study released by EarthCheck. And ACC credits its success in significantly reducing its environmental impact to creating a culture that empowers everyone to make a contribution, including clients, employees and suppliers. “We adopt a partnership approach to running the centre, whether planning an event with a client, sourcing produce from a supplier or reducing our environmental footprint, and the benefits of this approach flow to all our stakeholders,” said ACC’s Chief Executive Alec Gilbert. “In South Australia and beyond, we’re actively fostering business-driven environmental practices, encouraging innovation and advancing business and community interest in sustainability issues.” Among ACC’s numerous environmental achievements have been a 26% reduction in electricity consumption, 35% reduction in gas consumption, an EarthCheck water savings rating 13.4% above best practice levels and 90% of the centre’s waste being recycled, reused or composted. ACC is EarthCheck Certified Silver and on-track for achieving Gold Certification. Stand E500

SUSTAINABILITY

EIBTM continues to reflect the needs of the industry by putting sustainability at the heart of everything it does. As the leading global event for the meetings, incentives, events and business travel industry, EIBTM has a responsibility to reflect the needs and standards of its industry. As such sustainability plays a huge part in the EIBTM programme. We have implemented a sustainability policy since 2005, and have even featured as one of the British Standards Institute’s original case studies to promote the then new British Standard for Sustainable Events (BS8901). The show has already made huge steps along its sustainability journey and has decreased the amount of exhibition waste produced by over 75% in the past two years, from 187 tonnes to 46 tonnes. From 2009 the event, with support from Positive Impact Events, has developed its sustainability initiatives to be

ers and increase the number of stakeholders that are educated on sustainability through exciting and engaging ways in 2012, and we continue to be a leader in sustainability in the exhibition and events sector. For this year’s show, suppliers such as Melville and Pacific World were made aware of the events sustainable targets and both companies were able to help provide evidence of their own sustainable initiatives. Melville, a global supplier to events, is certified to BS8901, meanwhile Pacific World operates to a number of standards and certifications, including ISO 14001 for their transport and ISO 27001 for data protection. As part of the Reed Exhibitions portfolio, EIBTM will be implementing the International Standard ISO 20121 this year. We know that there is a continuous journey to keep improving our sustainability performance each year and to communicate this to our stakeholders.

Leading by example

DAYone

Tuesday November 27th

OPINION

LEADERS in meeting and events

since 2000 Come to stand M800

and meet us!

12 years and 8 activities building the best audience of Spanish planners and the best market knowledge

InnovaTIon SUMMIT

BARCELONA

is the latest designer to open a boutique on Barcelona’s most famous shopping street, Passeig de Gràcia. The UK fashionista opened her boutique this month set in a historic building boasting fabulous Art Nouveau architecture. Of course, if you’re thinking of heading over there, you’ll also find other prestigious international labels like Burberry, Chanel, Louis Vuitton, Armani, Gucci, Valentino… plus Michael Kors will also be opening soon.

If you’re hungry and want to sample some typical Iberian delicacies, then why not try some Percebes (gooseneck barnacles). Considered as a regional delicacy in Barcelona, they are gaining quite a name for themselves in the gastronomy world and can demand quite an astonishing price. If you like seafood then you’ll find it in abundantce in Barcelona, with many restaurants serving delicious Mediterranean style dishes. You can find many along La Barceloneta - our favourites being Can Ramonet

or Can Manel - and you can even enjoy a stroll along the beach afterwards. But if you’re looking to get off the beaten track a bit, why not try Bar La Plata at the Barri Gòtic and savour their fried anchovies with pà amb tomàquet (bread with tomatoes). We hope after the first day at EIBTM, your Barcelona experience takes you on a fulfilling journey of retail therapy, a good drink and a delectable feast.

came into operation in May 2012. Information related to a room reservation is displayed on a tablet. To check in, guests sign on the pad using a stylus, and the system then captures all data, including their signature and stores it on a secure and encrypted server. On checkout, the guest signs on the tablet to authorise payment and have the bill sent to a preferred e-mail address, effectively creating a mobile and paperless service. Stand E600

multimedia technology, including the Panasonic 20,000 Ansi lumens digital projector, as used at the London 2012 Olympics. Stand J570A

BRIEFS HOTELS & VENUES Delta Air Lines, the official airline partner of Chelsea Football Club, recently opened the doors of its new Delta 360° Lounge at Stamford Bridge. Located within the Millennium & Copthorne Hotel at the stadium, the lounge will host Delta’s VIP guests on match days and provide a new venue for hotel guests and visitors for breakfast and refreshments. Stand G200 Venues across the UK have a prime opportunity to capture more events following the launch of the Britain for Events campaign by UK Prime Minister David Cameron, according to Debbie Green, newly appointed director of sales MICE for Apex Hotels. Green, recommends the other hotels and venues across the country to invest in their product to make the most of the campaign. Stand G300

SUSTAINABILITY The newly opened Scandic Hamburg Emporio offers business travellers an environment that is underpinned by the brand’s pioneering focus on environmental protection and sustainability. Using trend-setting design and

Jamie Oliver’s food and beverage concept for conference guests, the rooms, public spaces and meeting and conference areas all conform to high ecological standards, plus energy is supplied by Greenpeace Energy. On top of this, its “110-point accessibility programme” created by experts ensures all-around comfort of its guests, including those who are physically less able. Stand J100

Messe Frankfurt’s congress centre Kap Europa, which is currently under construction, has become the first venue to be awarded a Gold Pre-Certificate by the German Sustainable Building Council. The council highlighted two key areas for particular praise in its assessment of the venue: firstly, its primary energy demand of less than 26% of its overall requirement in line with the EnEV (Energy Saving Ordinance) 2009; and, secondly, the building’s high-quality roof design. When

completed, Kap Europa will accommodate up to 2,400 people in what will be a highly flexible space. Split over four levels, there will be a hall for 1,000 people, a separate hall for 600 people and 12 further conference rooms. Kap Europa is the brainchild of Messe Frankfurt and its partners ECE and CA Immo, and the first conferences will take place in the venue in 2014. Stand J100 The Carlson Rezidor Hotel Group has continued its impressive environmental record with the announcement that the Radisson Blu Hotel in Hamburg has achieved Green Key certification. This brings the total to 33 hotels from the Radisson Blu and Park Inn by Radisson brands from Germany, Austria and Switzerland that have achieved the certification - an impressive 7,074 green room keys. This is in addition to 100% of the group’s properties that already have the Green Key eco-label in France, Turkey, Finland, the Netherlands, the Baltic States and the Near East. Stand: F550 Pudong Shangri-La, Shanghai has underlined its commitment to sustainability by implementing an advanced paperless checkin and check-out system, which

Mövenpick Hotels has become the first group of hotels in the Netherlands to adopt the Womitex Pure Eco-line, which offers a complete line of highquality bed, bath and table linen made from organic and fairtrade materials. “In addition to offering sustainable products like coffee and chocolate, this step fits perfectly into the strict Green Globe standards that we follow in all Mövenpick Hotels,” said Albert Rouwendal, Director of Operations at Mövenpick Hotels Benelux. Stand J300, J300A A recent €1.25 million renovation has transformed the 616-seat Linhart Hall in Ljubljana’s CD Congress Centre into a stateof-the-art auditorium in terms of both technology and sustainability. Speakers can now enjoy the latest

The city of Toronto has created a dynamic sustainability strategy to pursue quality of life issues in the city, and the Metro Toronto Convention Centre reflects this commitment to a green agenda. In recognition of this, the venue received the Ontario Sustainable Tourism Award at the 2012 Ontario Tourism Summit. The award proved to be the culmination of the Metro Toronto Convention Centre’s commitment to keeping Ontario a thriving, healthy and economically sustainable province, and was secured by a combination of the centre’s sustainability initiatives and its recently launched Local Food Program. The Convention Centre’s success in both of these areas has resulted in a record breaking diversion rate of 88% for the past fiscal year, three times the number of green meetings, and a purchasing rate of 50% locally sourced food for 2011, or Can $1.8 million (€1.4 million) directed back into local farms and the economy. Stand A300

Welcome to Barcelona! Every year, the EIBTM Show Daily editorial team likes to give you the benefit of our local knowledge and share some fantastic ideas with you to help make sure you get to experience Barcelona to the fullest. As a city world-renowned for its design, the fashion scene in Barcelona has also built an impressive reputation for itself, and the biggest international fashion brands see it as is the place to be. For fashion lovers and shopping addicts, Stella McCartney

And if you are looking to discover the ‘local’ fashion scene, you can also find Spanish labels like Antoni Miró, Armand Basi, Roberto Verino, Totón Comella, Custo Barcelona and Purificación García. And feel free to pop into the many Zara, Mango, Desigual and Camper stores around town. Drinking vodka in Siberian temperatures may not be everyone’s idea of relaxing, but if you’re looking for an original experience, check out the Sub-Zero Beach Bar at the beach in Port Olimpic, and enjoy your drinks served in an ice glass while admiring ice statues sculpted in Gaudí style.

BARCELONA + BRIEFS

You are so IN in BARCELONA!

DAYone

Tuesday November 27th

TODAY’S PROGRAMME

Room 5.2

Industry Knowledge Seminars Open to all

Chair: • Albert Pozo, VP Global Customer

& IT Services • Amadeus IT Group and BOD for Association of Corporate Travel Executives (ACTE)

11.30 - 12.00

Communications, Marketing and Programme Design of Hybrid Events Stand O200

Future Events Experience Open to all

Speaker: • Gerdie Schreuders, Online Event

Speakers: • Dean Forbes, Chief Executive

Designer, Social Media Coach and Virtual Emcee, LiveOnlineEvents BV

• Glenn Wastyn, President &

11.30 - 12.00

10.00 - 10.30

Stand O200

Officer, KDS

CEO, Global Videoconferencing Network NV

Communications, Marketing and Programme Design of Hybrid Events

Association Apps ASAP

The Future Events Experience Open to all

Stand O200

Future Events Experience Open to all

Speaker: • Gerdie Schreuders, Online Event

Speaker: • Jelmer van Ast, Managing

Director, Conference Compass

Designer, Social Media Coach and Virtual Emcee, LiveOnlineEvents BV

10.00 - 11.00

12.00 - 12.30

Sustainability General Advice Clinic

Stand M750

Stream: Sustainability Open to all

Manager, Positive Impact • Charlie Banks, Business Development Manager, Sustainable Events Ltd

Stand O200

Future Events Experience Open to all

Speaker: • Paul Cook, Planet Planit Ltd

Speaker: • Tamara Kennedy-Hill, Executive

Director, Green Meeting Industry Council

Stand M750

Sustainability Open to all

12.30 - 13.30

Speaker: • Charlie Banks, Business

The Implications of Mobile for the Meetings Industry

Development Manager, Sustainable Events Ltd

Stand O200

The Future Events Experience Open to all

11.00 - 11.30

Speaker: • Ewan MacLeod, Founder and

High Five for Better Attendee Experience

Editor of Mobile Industry Review

Stand O200

Future Events Experience Open to all Director, Eventskills

How International Standards Work Together Stand M750

Sustainability Open to all

Speaker: • Andrew Walker, Managing

Director, E3 Strategy

EMEA, American Express Meetings & Events • Milton Rivera, Vice President Business Development, American Express Meetings & Events • Jose Antonio Ruiz, Vice President, American Express Barcelo Viajes

Speaker: • Rob Davidson, Senior Lecturer -

Events Management, Greenwich University

Speaker: • Jordi Morillo, Chef, Prats Fatjo

Catering

14.30 - 15.00

Sustainability Open to all

Future Events Experience Open to all

Smart Food / Jet Lag Food

Stand M750

Stand O200

The LEGO® SERIOUS PLAY® Methodology

Richard John, RJA

13.30 - 14.00

ICCA Forum for Young Professionals Presentation Room 5.3

Lecture Theatre

Room 5.2

Industry Knowledge Seminars Open to all

Speakers: • Ben Buurke, Managing Director

Eventresult

Future Events Experience Open to all

& IT Services, Amadeus IT Group and BOD for Association of Corporate Travel Executives (ACTE)

Speakers: • Antonio Perea, Compras y

Contrataciones Generales, Cepsa Lotten Tegstam Welinder, Concept Owner Meetings/Regional Manager, Group Meeting & Travel, IKEA Group

16:30 - 17:30

Future Events Experience

Launch of IBTM’s Sustainability Education Course Stand M750

Stand O200 Sponsor:

Newtonstrand Innovations Ltd

Sustainability Open to all

Speaker: • Eloise Sochanik, Project

Manager, Positive Impact

Stand O200

Newtonstrand

Chair: • Albert Pozo, VP Global Customer

15.00 - 16.00

14.00 - 14.30

Catering

Industry Knowledge Seminars Open to all

Networking Cocktail and Book Launch - Sponsored by Newtonstrand Innovations Ltd

15.30 - 16.00

Speaker: • Shuli Golovinski, CEO,

The Marriage of Meetings and Business Travel Buying (in partnership with ACTE)

Suzanne Carawan, CMO, Etouches

Speaker:

Industry Knowledge Seminars By invitation only

Stand O200

Event Management Institute

16.00 - 17.00

Stand O200

Speakers: • Ruud Janssen, TNOC and

Spanish Seminars Open to all

14.30 - 15.30

Technology Evangelist, QuickMobile

Room 4.4

Comunicación no verbal en eventos: El imperio de los sentidos y de las emociones (en colaboración con MPI España)

Speaker: • Raimond Torrents, Director,

Separating Peanuts from Cashews: Finding Your High Net-Worth

16:00 - 17:00

Speaker: • Alan McShane, Trained LSP

15.00 - 15.30

13.30 - 14.30

Catering

Lecture Theatre, Stand O450

Future Events Experience Open to all

Speaker: • Trevor Roald, Mobile Event

Speaker: • Jordi Morillo, Chef, Prats Fatjo

Room 5.2

Mike Clanton, Head of Global Corporate Event Solutions for My Meeting Professional

Stand O200

President, China Science Resources (Ke Hua) Technology Trading Corporation • Patrick Chen, Shanghai, Shanghai Tourism Bureau • Jenny Salsbury, Senior Director, International, China National Convention Center 16:00 - 16:30

• Paul Cook, Panet Planit Ltd

Best Practices for Mobile Engagement

Speakers: • Sally Greenhill, Managing

Practical Support for your Sustainability Journey

Creating the Great Event Environment (in partnership with ACS)

13.30 - 14.00

Future Events Experience Open to all

Speaker: • Jordi Morillo, Chef, Prats Fatjo

Future Events Experience Open to all

Facilitator, Considiom

Stream: Association Programme For pre-registered Hosted Buyers only

Future Events Experience Open to all

Stand O200

Industry Knowledge Seminars Open to all

Smart Food / Jet Lag Food

Industry Knowledge Seminars Open to all

Smart Food / Jet Lag Food

Industry Knowledge Seminars Open to all

That’s ok - no need. We have enough money for our next event…

13.00 - 13.30

14.30 - 15.00

14.30 - 15.30

Lecturer at The International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University

Industry Knowledge Seminars Open to all Director, The Right Solution

Imagineering Tour: imagining meetings, events and trade shows in 2030

Speaker: • Jackie Mulligan, Principal

Room 5.3

• Ping Liu, CEO, Star Professionals • Mr. Shen Changhui, Executive

Manager, Positive Impact on behalf of the UK Centre for Events Management

Room 5.2

Speakers: • Michael Schuller, Vice President

Director, The Right Solution

Speaker: • Eloise Sochanik, Project

Industry Knowledge Seminars Open to all

The EIBTM Trends Watch

Lecture Theatre

Speaker: • Corbin Ball, Speaker - Author -

12.30 - 13.30

Industry Knowledge Seminars Open to all

11.30 - 12.00

Technology Open to all

Hybrid Events: a status quo of where we are in 2012 based on a full scale research project

Amex Industry Trends: The Outlook for 2013

Speaker: • Adi Ben-Nesher, Managing

Lecture Theatre

Rooms 4.1, 4.2 & 4.3

Sustainability Open to all

How to Make your Event Sustainable

The Tech Hour: Tablet computing and iPads for meetings professionals - How to eliminate the paper conference binder

Association Programme

Stand M750

11.00 - 11.30

13.00 - 14.00

13.00 - 18.00

GMIC Questions and Advice

Online - BOBtv

11.30 - 12.30

Future Events Experience Open to all

12.30 - 13.00

Speaker: • Tony Lorenz, Founder, bXb

Speaker: • Sally Greenhill, Managing

Development Manager, Sustainable Events Ltd • Andrew Walker, Managing Director, E3 Strategy • Tamara Kennedy-Hill, Executive Director, Green Meeting Industry Council

MPI Stand L700

How to Make a Brilliant Tweet Up

Extending Your Reach: The Future of Digital Events

Industry Knowledge Seminars Open to all

Speaker: • Charlie Banks, Business

15.30 - 16.30

The China Meetings Summit

Room 5.3

Sustainability Open to all

Director, Green Meeting Industry Council

IBTM Global Research

Stand M750

13.00 - 14.00

12.00 - 12.30

10.30 - 11.00

Advice Clinic: International Standards - Demystified

Sustainability Open to all

Speaker: • Tamara Kennedy-Hill, Executive

Speaker: • Eloise Sochanik, Project

14:00 - 15:00

Columnist - Consultant, Corbin Ball Associates

Your Practical Guide for APEX

Stand M750

13.00 - 14.00

+ Today’s Must Attend Session

5 traps to avoid when creating highly interactive events

Spanish Speaking Seminar

Future Events Experience Open to all

The Future Events Experience

Speaker: • Eric Amram, CEO, Evenium

Sustainability Industry Knowledge Sessions Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics

TODAY’S PROGRAMME

Travel Technologies - Now and the Future (in partnership with ACTE)

09.00 - 10.00

Create a custom-fit meeting or conference in Niagara, Canada

DAYone

Tuesday November 27th

■ Easy access points including four international airports with shuttle service throughout Niagara ■ The energy of Niagara Falls, the character of Niagaraon-the-Lake, the solitude of Twenty Valley or the urban appeal of St. Catharines ■ Beautiful convention-style accommodations, luxury inns and boutique hotels ■ The new 288,000 square foot Scotiabank Convention Centre and unique off-site meeting venues including wineries and Niagara Parks ■ Team building and leisure options that showcase Niagara’s natural wonders, renowned wine and culinary scene, world-class theatre and casino excitement

big and bold or notably niche... what if you didn’t have to choose?

a place of wonders...big and small

To learn more about hosting your next event in Niagara, call 1-888-832-9343, or visit niagaracanadameetings.com acb 290x185.pdf

19/11/12

17:29

client

The Tourism Partnership of Niagara

AD SPECIFICATIONS WHERE APPLICABLE

client contact

Tina Truszyk

publication

EIBTM 2012 Show Daily

designer

Tarja Barton

docket #

12 TPN 0165

section

date

October 31, 2012

project/file name

EIBTM 2012 Show Daily Ad

ad size / col

Half page (width: 29 cm x height: 18.5 cm) / cmyk

project specs.

cmyk

due date

November 5, 2012

EXHIBITORS EXHIBITORS’ EVENTS Happy hour with one of Estonia’s celebrated barman by Estonian Tourist Board, 16:00. Stand i205

Win an overnight stay at the Wyndham Grand London Chelsea Harbour. Stand G200

Win a trip for two to Jordan! Fill in the form at the Jordan Tourism Board’s website (http:// EIBTMcompetition.visitjordan. com) and enter the raffle to win a dream vacation. Stand B800 Discover Cyprus as a venue destination. The lucky winner will be offered three nights at the Columbia Hotels as well as a show around in the mountains by jeep and a sea experience on a Bayliner speed boat in the sea. CPC Events Ltd. Stand O400

Lord’s Cricket Ground will be presenting its hospitality packages for The England v Australia Second Investec Test Match at 11:00. Stand G200

Enjoy a French breakfast with Bedouk Event Sourcing Solutions, 10:00. Stand F450

Happy Hour at Body and Soul International with a network of 16 DMCs, 17:30. Stand i300 What will events in the future be like? Find out in the new book by Shuli Golovinski, CEO of Newtonstrand Innovations Ltd, “Events in 2020 - How do the industry movers and shakers envision them?”. Get a free signed copy and enjoy a drinks reception at 16:30-17:30, Future Events Experience area. Stand O200A Join Concorde Hotels & Resorts for a networking champagne cocktail at 12:30. Stand E200 Discover Murcia with Destino Región de Murcia (Murcia Convention Bureau) at 15:30h. Stand M400 Have a glass of wine or beer and network with Meetings & Exhibitions Hong Kong team and stand partners, 16:00. Stand E550 Celebrate Fairmont’s new destinations, enjoy cocktails and canapés, and experience the unrivalled presence and authentically local hospitality of Fairmont Hotels & Resorts; from Canada to Singapore, from Europe to the UAE and Africa. 16:00. Stand F230 Enjoy a cocktail with Gondwana DMC, 17:00. Stand G850 Come celebrate life! Join Embratur, Brazilian Tourist Board at their cocktail reception, 16:30. Stand C450

Grab a cool Berlin beer and get to know the cool German capital, visitBerlin Berlin Convention Bureau, and its partners. 16:30. Stand K200 Enjoy Polish hospitality, live music and networking with Poland Convention Bureau - Polish Tourist Organisation, 17:00. Stand i551 Chill at the Mauritius stand and enjoy a cocktail, 17:00. Stand D130 Come and share a Heineken with the Netherlands Board of Tourism & Conventions and enjoy the live performance of Mr Holland and his band. 17:00. Stand J300 Come and see Belgrade Convention Bureau and and Serbia Convention Bureau to try typical Serbian drinks and chat with representatives of the Serbian meetings industry, 16:30. Stand J680 Join Solis Indian Ocean for a cocktail. 17:00. Stand D130 Enter a lottery draw by Accor - International Salers, 17:00. Stand G500 Join the Series of seminars held by Dirk Walterspacher, Managing Director CO2OL Carbon Business - ForestFinance Group at the GCB German Convention Bureau, 11:00 and 14:00. Stand J100 Enjoy happy hour and discover Munich with Munich Convention Bureau, 17:00. Stand K130

Catalonia Business & Gastronomy. Don’t miss the wine and food tasting at the Catalonia Convention Bureau, hosted by Segura Viudas, 13:00. Stand N500 Enjoy delicious chesse fondue with Eiger Vision GmbH, 10:00. Stand H275 Taste authentic Cypriot cocktails with Cyprus Tourism Organisation/Cyprus Convention Bureau, 10:00. Stand O400 Win an iPad. Amiando offers two Apple iPad up for grabs. Enter the draw by participating in a survey in partnership with Conference News and CMW. 10:30. Stand O195 Enjoy some delightful Lyonnais cuisine with Lyon Exhibition and Convention Bureau and its partners and experience a private cooking course with a Lyonnais Chef! 12.00-14:00, Stand K400 London & Partners is running a daily competition offering four exclusive London stay prizes. Come visit our stand and become a London VIP! Stand G200 Get a chance to taste typical dishes from destinations represented by Pacific World and receive a free copy of the Pacific World recipe book. Stand F700

Win a weekend for two to the islands of Malta with La Krosse Premiere DMC. Stand K550

Aberdeen Exhibition & Conference Centre Stand G115 AFE: Asociacion de Ferias de Espana Stand L810 ARMENIA Amistad-Tour Stand J700 ArtLab Studios GmbH Stand O110 Ascari Stand O300 Aspire Zone Stand E130 Association Of Corporate Travel Executives Stand G860 AZIMUT Hotels Stand H700B Barton G - Event Production & Destination Management Stand A415 Basque Country Tourism Board Stand M110 bXb Online Stand N120 Captio Stand H700C Carib World Travel Stand A110 Corporactivity SL Stand O145 Diners Club International Stand H700H Doctaforum DMC & Events SPAIN Stand N455 Evenium Stand 0180 Eventilo.com Stand N180 Eventisimo DMC Spain & Portugal Stand N300 Eventmobi Stand N195 Giumelli srl Stand N210 Heathrow Express Stand H700F IDILIQ Stand O100 JMT Events Inc Stand A420 JTB Europe Stand i370 Kenya Tourist Board Stand D250 Kubikat Studio, S.L. Stand O200C Magency Digital Stand N110 Magrada Proyectos SL Stand O105 Martinez Hotels & Resort Stand G800 Mee Turkey Stand M105 Morgans Hotel Group Stand E250 MTM Europe Ltd Stand H700E NT INCOMING Stand N465 Paradores De Turismo De España, SA Special Venues Of Spain Stand N350 Pegasus Solutions Stand F570 Pronto Events DMC Stand G810 Royal Caribbean International Stand F775 SpotMe Stand N125 Superevent Stand N175 Tanzania Tourist Board Stand D210 Titanic Beach & Resort Hotel Stand K585 Turning Technologies Stand N115 Urban Gaming Stand O190 U.S. Customs and Border Protection – ESTA Stand A240

EXHIBITORS

NEW EXHIBITORS

DAYone

Tuesday November 27th

The Leading Exhibitions for the Global Meetings, Events & Business Travel Industry

Global Meetings and Events Portfolio The Global Meetings & Events Exhibition Barcelona, Spain

The Gulf Incentive, Business Travel & Meetings Exhibition Abu Dhabi, UAE

The China Incentive, Business Travel & Meetings Exhibition Beijing, China

www.eibtm.com

www.gibtm.com

www.cibtm.com

The Americas Meetings & Events Exhibition Chicago, USA

Asia-Pacific Incentives & Meetings Expo Melbourne, Australia

The European Event for Business Travel London, United Kingdom

www.aibtm.com

www.aime.com.au

www.businesstravelmarket.co.uk

Organised By

www.ibtmevents.com

ESSENTIAL INFORMATION

Access Wheelchair access is available from the central bus station or Accesso Sud entrance of the venue to the exhibition hall via lifts from the main foyer. Toilets accessible by wheelchair are available within the main toilets at the venue. Accommodation For details of accommodation in Barcelona please visit our official DMC, Pacific World, in the central bus station entrance or call +34 93 482 7171. Ask Me Crew A team of hostesses will be available around the show to provide you with event information and help you to navigate the show. They will also be able to give you information about Barcelona. Barcelona Tourist Information Barcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets to travel on train and metro around Barcelona.

Cafés and Restaurants There are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3. The official EIBTM Bar is located on Stand i800. Car Parking There is an underground car park at the venue; the entrance is at the front of the Fira. Build-up/ dismantling and show period: €2.90/hour available to purchase at the car park. Pre-paid tickets (show period) can be purchased from the customer service desk for €24/day. Cash Point There is a cash point located in the registration area at the Acceso Sud Entrance. Cloakroom and Luggage Storage This service is available at both entrances. Please note that at peak times, these areas will be busy. EIBTM SPA Massages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage on Stand D200. EIBTM TV

Reaching over 15,200 visitors, buyers and exhibitors on the show floor, EIBTM TV will deliver interviews with industry professionals, news and updates from the exhibition as well as education overviews. Visit EIBTM TV at Stand H800.

First Aid The First Aid point is located in Block C behind Americas and the Global Media Partners Lounge. Future Events Experience Discover how technology and events services can enhance your meetings and events now and in the future. This innovative experience will give you the opportunity to interact and experiment with the most cuttingedge technology and services currently available within the industry. Stand O200.

Global Media Partners Lounge Pick up complimentary copies of the industry’s leading trade publications on display in the Global Media Partners Lounge situated at Stand B250. Hosted Buyer Lounges There are three Hosted Buyer Lounges on the show floor, sponsored by O!Porto and Korea Tourism Organisation. The lounges provide the opportunity to relax and network with colleagues between appointments. A complimentary buffet lunch will be available every day between 12:00 and 15:00 provided by Fira

de Barcelona in the Hosted Buyer Lunch Lounge.

Media Centre and Press Conference Room The EIBTM Media Centre provides dedicated resources for the international media. Located off the main walk way at the venue, it’s the one stop shop for all press enquiries at EIBTM. Organising Office The Organising Office is located at the Central Bus Station entrance. Reed Travel Exhibitions Meet the team at Stand N800 and discover more about Reed Travel Exhibitions and our Global IBTM Events Portfolio.

Show Daily The Show Daily is the official EIBTM newspaper, produced and published daily by Grupo Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors. Make sure you pick up your copy each day, available at the entrances, Hosted Buyer lounges or at Show Daily Office on Stand H800.

Social Media & Official EIBTM App

Keep up to date on your mobile by downloading our EIBTM App (as part of the IBTM App) provided by GenieMobile and experience new features available to help you plan and enjoy your time in Barcelona. See info here: http:// www.ibtmevents.com/app Follow us on Twitter @EIBTMevent #EIBTM25 Like our facebook page www.facebook.com/ EIBTMevent Join our EIBTM group on Linkedin. Stand Awards The EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of EIBTM as well as featuring in the Show Daily. Sustainable Events Corner Learn how sustainability can be practically implemented into events, venues and the industry supply chain. Drop by the Sustainable Events Corner on Stand M750 for bite-sized education and advice clinics delivered by leading international experts.

Technology and Event Services Village Located in Block N and O, the Technology and Event Services Village is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.

TRANSPORTATION ENTRY TO EIBTM

There are two entrances in operation at EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Thos travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM thgouth the Acceso Sud entrance on Avenida Juan Carles I street. Official Hotel Coach Timetable Hotels to the Fira Gran Via Daily 08:00 & 09:00 Fira Gran Via to Hotels Tuesday, November 27th 17:00 - 19:00 Wednesday, November 28th 17:00 - 20:00 Thursday, November 29th 16:00 - 18:00 All hotel coaches depart from the Central Bus Station, Hall 4. Welcome Reception Coach Timetable Fira Gran Via to Welcome Reception Tuesday, November 27th 17:45 - 19:00

All Welcome Party coaches depart from the Central Coach Station, Hall 4. Airport Coach Timetable Airport to Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Public Transport To/From Airport All flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1).

By Renfe train: Frequency: daily, every 30 minutes Journey time: 19 minutes (From Sants) Hours: Departures from Sants, from 05:35 to 23:09 Departures from Barcelona Airport, from 06:08 to 22:38 By Aerobús: Aerobús service daily from Plaça de Catalunya to Barcelona Airport. Estimated journey time: 30 minutes. Cost: €5.30 Return ticket: €9.15 Aerobús A1 Pl. Catalunya to T1 Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45 T1 to Pl. Catalunya Frequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25 Aerobús A2 Pl. Catalunya to T2 Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20.

T2 to Pl. Catalunya 20 minutes from 06:00 to 7:00 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00 Frequency: every

Bus (TMB) The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 15 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15 Departures from Barcelona Airport, from 05:30 to 00:45. Simple Ticket: €2.00 Journey time: 40 mins Night bus (NITBUS) The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10. Departures from Barcelona Airport, from 21:50 to 04:45. Departures from Barcelona Airport T1 every 10 minutes from 21:55 to 22:25 and every 20 minutes from 22:25 to 04:45

TO/FROM CITY CENTRE

For easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic. Fono Taxi: t 933 001 100 Taxi Groc: t 933 581 111 Barna Taxi: t 933 222 222 Servi Taxi: t 933 300 300 Coop. Radio Taxi Metropolitana: t 932 250 000 Radio Taxi 033 (Credit Cards accepted): t 933 033 033 Taxi Class (Mercedes Taxi): t 933 070 707 Taxi Amic (taxis adapted for people with disabilities): t 934 208 088

LOGISTICS

Tuesday, November 27th 10:00 - 18:00 Wednesday, November 28th 10:00 - 19:00 Thursday, November 29th 10:00 - 17:00

Business Centre Open to all, the Business Centre is available for the duration of the event allowing you to access the Internet and check your emails every day. It can be found in Block N behind the Technology and Event Services Village.

OPENING HOURS

Hosted Buyer Office

Organising Office

A415 A440 A 425

A420

Hosted Buyer Korea Lounge

A500

A300

A400 A 405

A111 A A 250 235 A 245

Seating A110 A200

Coaches

Central Bus Station