Go Digital
Build Consumer Trust, Enhance Experience and Improve Efficiency
建立消費者信任、 加強購物體驗並改善效率
The prevalence of online sales platforms has fueled the growth of counterfeit products, which potentially jeopardises profits, consumer trust and thus brand equity. It is important for genuine brand owners or authorised dealers to protect their products by adopting innovative technologies and global standards, at the same time engage with consumers and strengthen operation efficiency.
網上市場的普及導致假冒產品的個案上升，有損利潤之餘、亦會打擊 消費者信心及品牌信譽。對於品牌持有人或獲授權商家而言，採用創 新技術和全球標準來保護其產品及品牌非常重要。創新技術還可有助 提升消費者的參與度及提升效率，一舉數得。
The following case studies detail how GS1 Hong Kong helped companies boost consumer trust, enable personalized experience and enhance efficiency with REAL QR, Digital Link and ezTRADE™ respectively.
後頁個案詳述香港貨品編碼協會(GS1 HK)如何通過「真的碼」、 GS1數字鏈接和「通商易」，可分別幫助公司提升消費者信心、加 強個人化體驗，及優化營運效率。
ezTRADE™ A standard-based e-commerce platform that supports the exchange of business transactions including purchase order, invoice and shipment notice using Electronic Data Interchange (EDI) to facilitate connection and paperless trading among trading partners along its supply chain.
19
「通商易™」 以GS1標準為基礎的「通商易」電子商貿平台，貿易夥伴可利用電子 數據聯通的標準在平台傳送電子訂單、發票及付運通知書，可促進無紙 交易，無縫地連繫供應鏈中的各個貿易夥伴。
