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Goal Setting with Your Girls and Troop

One of the most important lessons girls can learn through selling Girl Scout Cookies is how to set and reach their goals. It’s one of the five key skills built during the Cookie Program. Need help knowing where to start? Troops that participated in the 2023 Cookie Program earned an average amount of $1,531 in total troop proceeds!

Tips for Setting Troop Goals

For new troops, talk with your fellow Troop Leaders, Service Unit Cookie Chair, or Volunteer Support Specialist for a recommendation based on your troop’s Girl Scout grade level.

For returning troops, review your 2023 total sales. Discuss with your troop how to meet or exceed last year’s sales.

Discuss with the girls how they can help each other reach the troop goal and what they want to do with their proceeds.

After working with your girls to determine their troop goal and what they would like to do with their troop proceeds, use this chart to calculate your goal in packages!

Goal Setting Idea: Consider setting Initial Order goals with your girls! New this year— girls with 125+ Packages on their initial order will receive the Goal Getter patch. And girls with 250+ Packages on their initial order will also receive the Axolotl Small Plush! These new rewards will be delivered to Service Units prior to Initial Deliveries so girls can enjoy the first taste of success heading into Direct Sales!

Tips for Guiding Girl Goals

⚬ Discuss individual goals with each girl. Review the girl recognitions available this year on page 9—including their own pair of personally chosen Crocs, or even a Virtual Reality Headset! Then, set goals around the recognition levels that each girl would like achieve.

⚬ For returning troops, compare each girl’s goal with last year’s sales information in Smart Cookies. Discuss with her if she feels the goal is reasonable and how she plans to reach this year’s goal.

⚬ Include the caregivers! Do they agree with the goal? The Family Cookie Meeting is the time to make sure caregivers are on board with both the girl and troop goals.

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