2019 – Brand refresh where we introduced our new design system, including the shapes and grid.
Brand Standards Optimization
Feedback we heard: • Difficult to implement. • Need more flexibility. • Too much ambiguity in standards. • Discrepancies between Brand Standards and Product Standards. • Need more relevant examples. 2022/2023 – Worked with an agency to optimize Brand and Product Standards.
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©2021 Girl Scouts of the USA. All Rights Reserved. Not for public distribution.
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Brand Standards updates will include:
©2021 Girl Scouts of the USA. All Rights Reserved. Not for public distribution.
• Clarified use of the council acronym • Elevation of the Trefoil • Expanded guidance on co-branding • Updated Highest Awards starbursts • Expanded fonts, including sans serif option • Expanded use of colored typography • ADA compliant color pairings • New Shapes and shape capabilities • Expanded illustration and iconography guidelines • Guidance on use of Girl Scout elements & identifiers • Expanded event branding guidelines • Property Guidance! • Updated Brand Voice & sample messaging 31
Product Standards updates will include:
©2021 Girl Scouts of the USA. All Rights Reserved. Not for public distribution.
• Expanded use of Trefoil, including ability to use colored Trefoil. • Clarified use of council acronyms • Co-branding guidance • Expanded guidance on use of shapes, illustrations, icons, elements & identifiers etc. in product design
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Currently Updating
Next Steps Brand Updates Webinar: Visual & Verbal
Brand Training
Product Standards Updates Webinar
Brand Center
More information and registration links coming soon. Brand Library ©2021 Girl Scouts of the USA. All Rights Reserved. Not for public distribution.
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