Gaynor Carol Thorpe U1150952 Graphic Design BA Hons
Taylor’s History
Charles Taylor was a master tea blender and Fredrick Belmont a swiss confectioner and choclatier are the two founder’s of the Betty and Taylor’s group. 1n 1886 Charles Taylor founded C.E.Taylor & Son in Leeds to import and blend tea and coffee. Charles made his tea and coffee by buying the best tea and coffee to match with the local Yorkshire water. In 1896 Charles won a gold medal at the London grocery exhibition for the quality of his produce. After this success he went on to open a number of small coffee shops in Yorkshire and the Cafe Imperial tea rooms in Ilkley and Harrogate. Whilst Charles was setting up his growing chain of shops, a young swiss orphan Fritz Butzer was perfecting his baking and confectionery skills. Fritz had a strong ambition to travel to England to establish his own business. Fritz ended up in Bradford where he got a job as a pastry chef in a hotel. Later he moved to Harrogate to further his career. He married a local girl anc changed his name to Frederick Belmont and opene the first Betty’s tea room in 1919 opposite Taylors Cafe Imperial. In the early 1960’s when Frederick’s Nephew Victor ran Betty’s he heard the Taylor’s business and franchise was for sale and bought it. He wanted to preserve the history and Charles’s way of blending.
£3-£6
£5+ £2-£5 Occasion
Instant
Everyday
£5-£30
Ground + Bean Perculator Pod + £1-£5 Capsule Shop Young adults 16-18
Price of Coffee
Night time relaxation
Mature Adults Adults
Students People that drink Coffee Female 25+ Expensive
Catch up Male
Energy boost Can be costly if you buy a machine
Pod / Capsule
Taylor’s of Harrogate Initial Thoughts
Can choose any type
Coffee Types
At Home Instant Bean
Ground
Expensive
need a perculator
Places to drink coffee Large chain coffee shops
On the go
Vending Machine
At work
Starbucks
Widly available Quick
30+
16+ Vending Machine Costa Coffee Greggs, Mcdonalds, Supermarkets Instant Cafe Nero Coffee Shop Usually have own blends
Big competition
Convinience
Increasingly unpopular
May seem inconvienient
Rough packaging thumbnails
Materials and techniques experiments
Watercolour paint
Paper cut building
Paper cut placed on top of the watercolour
I wanted to try making some of my packaging imagery by hand before turning to the computer to see if I could visualise my composition better with different media. I don’t feel these mediums were right for me but I’m glad I did them to find out what was right for this specific product.
Final Packaging Design
Final Packaging as sent to Taylors of Harrogate via YCN competition.