LET'S GET YOU HIRED! WRITING YOUR JOB APPLICATION
6 Marketing Strategies for Your Résumé Jaideep Patel shares six marketing tips you can use to make your résumé work that much harder for you.
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he world of marketing is fast-paced, competitive and exciting. Marketers work around the clock to promote specific products or services (or even ideas) to targeted groups of customers. Many of these tips are tried-and-tested, and some work wonderfully well in helping you create a résumé that gets you noticed.
Tip #1: Know your target
Start by understanding how your target (in this case, the recruiter) behaves on a daily basis. Recruiters are busy, constantly skimming through résumés after résumés, day in and day out. The implementation of AI and automation in the recruitment process can’t replace the human element required to spot the right talent for the right job. So make this task easier for recruiters by keeping your résumé (especially the first page) neat, tidy and easy to read.
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Tip #2: Optimise your headline
While it is tempting to brand yourself as a ‘Creative Extraordinaire’ instead of the plain old ‘Graphic Designer’, remember that the best headlines work when they are descriptive. Keep it simple and don’t make it hard for recruiters to understand what you do, or what job you are applying for. Being creative in a résumé can work against you, and this is a good example.
HOW TO GET HIRED 2021
25/02/2021 11:24 PM
