WINNING AT APPLICATIONS
PERSONAL BRANDING AND NETWORKING Establishing your own brand and image, along with making new connections in the industry, is important for a fresh graduate’s career success. Here are some tips on how you can enhance your personal brand and network with ease.
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our personal brand is what people remember of you. In the early stages of your career, managing first impressions and your professional image is crucial in clinching the role you want. Networking helps you to get to where you want to be as well, and there are certain strategies to follow to make connections with industry contacts successfully.
Personal branding tips 1. Determine your unique selling proposition
2. Tell your personal brand story
Know what sets you apart from other candidates gunning for similar roles. When speaking to recruiters, or sending in your resume and cover letter to apply for coveted positions, you need to show that you have the requisite competencies needed and are able to contribute to the industry. Although you are fresh from school, let recruiters know what form of specialised knowledge or relevant experience you have under your belt.
Include a career objective statement or summary of skill sets at the very top of your resume and state why you are meant for the role you applied for very early on in your cover letter. Having a portfolio which contains your best works helps; when attending job interviews and networking sessions, whether in-person or virtually, you can show your portfolio to interested recruiters. If you are applying for jobs online, craft your personal bio to show your specialisations and abilities. Similarly, make sure your LinkedIn profile and social media presence is kept professional, revealing your areas of interest and expertise.
A word of advice Be yourself Do not make up selling points at all costs or try too hard to be someone you are not! Concentrate on showcasing your existing skills and experience as a young professional.
40 | THE SMU CAREER GUIDE 2021
www.smu.edu.sg
