2012
U. S. HI SPA NIC | MEDI A K IT
WELCOME TO 2012 7 YEARS IN A ROW
In 2005 ESPN Deportes La Revista reached newsstands with the clear goal of entertaining the hispanic male sports fan, strongly emotional of his roots, active and an influential leader in sports. Today’s sophistication of media consumption has required from us, not only to produce the best information in sports but also, to encourage engagement and close contact with our readers. Today, ESPN Deportes La Revista is becoming one of the most influential publications among Hispanics in the USA. According to the latest Simmons media consumption Study, ESPN Deportes La Revista reaches 663,000 readers every month. Our publication is becoming the preferred media when reaching young Hispanic Males 18-25 by advertisers, so you should highly consider ESPN Deportes La Revista as strategic piece of your media plan. This is why ESPN Deportes La Revista is the #1 Spanish-language sports periodical magazine in the country We are ready for business and our daily commitment is to you, our partners and your brands, to help you reach your goals in this great growing U.S. Hispanic Market.
Welcome to 2012. The best year of sports. Miguel Angel Chala Publisher U.S. HISPANIC MEDIA KIT 2012
“
Since launching in 2005, ESPN La Revista has developed a loyal fan base of readers who count on us to deliver worldclass reporting by some of the leading journa-lists and personalities.
“
We are excited to start a new year of achievements in the Sports Publishing Businesses. 2012 will not only be a great year of sporting events for the Hispanic fan, but it will also be a new milestone in engineering the platform of ESPN Deportes La Revista.
The #1 monthly Spanish-language sports magazine in the U.S. Dedicated to the avid Hispanic fan by bringing together men, sports and lifestyle.
Year Established: 2005 Frequency: Monthly (10 X Year) Circulation: 75,000 Readership: 628,000 Rate Base Per Copy Reach 70,000* 8.97* 628,000 *BPA Audit Applied
Aver Average HHI between spanish dominant magazines in the U.S. Hispanic Market #1 People en Español #2 ESPN Deportes #3 Harper’s Bazaar en Español #4 Cosmopolitan en Español #5 Siempre Mujer
Editorial Breakdown Soccer Boxing Baseball NFL Others
65% 15% 10% 5% 5%
60,000 58,000 57,000 56,000 51,700
Favorite Editorial Sections Jorge Ramos y Su Banda Bajo La Lupa: David Faitelson Mirada Abierta: José Ramón Fernández David Failteston Column
51% 25% 22% 9%
Our Fans Know It It gives insider information that we didn’t know They have the best interviews and player profiles It’s the most interesting
U.S. HISPANIC MEDIA KIT 2012
47% 39% 2%
A visual and tangible representation of ESPN, the worldwide leader in sports.
maga
Ou r r ea ders li v e, br eath e a n d lov e th ei r favor ite sport a n d persona liti es.
WORLD SPORT FANS…
They are the true
Since launched in 2005, EDLR has developed a loyal fan base of readers who count on us to deliver world-class reporting by some of the leading journalists and personalities in the U.S. Hispanic Market.
* Source BIG Research SIMM 10 2008
“
“
Our readers spent 65 minutes average reading ESPN Deportes, La Revista
#1 IN REACHNG YOUNG HISPANIC MALES 67% OF OUR READERS ARE NON-US BORN 58% OF OUR READERS ARE SINGLE HISPANICS *Simmons Research Fall 2010
LOYAL, PASSIONATE, YOUNG. Play Soccer (and other Team Sports) Tennis Music Device Go to Sporting Events Home Appliances Boating and Sailing Digital Camera
U.S. HISPANIC MEDIA KIT 2012
288 281 273 241 238 233 203
Computer/Laptop Tailgating Camp/Fish/Hiking Vacation Travel Going to Bars and Night Clubs Playing Cards Going to Live Music Events Home Improvement Projects Play Video Games Exercise/ Jogging
189 164 157 156 143 140 135 131 129
DEMOGRAPHICS OF OUR‌
Magazine Readership Distribution
FAN TEAM
Midwest 10%
Gender Male Female
Northeast 14%
West 53%
83% 17%
South 23%
Age Under 21 21-24 25-34 35-44 45-54 55+
17% 10% 25% 19% 14|% 15%
*Simmons Research Fall 2010
628,000 readers
Language Spoken Spanish Dominant English Dominant Bilingual
53 % 23% 24%
Under 30,000 30,000-50,000 50,000-75,000 75,000-250,000
30% 21% 21% 28%
Household Income
It is like having 6 Rose Bowl Stadiums full capacity every month
Employment Status Employed Unemployed
72% 28%
Ownership Rental
40% 60%
Home Ownership
% Children in HH 29% U.S. HISPANIC MEDIA KIT 2012
Our readers are Active, Dynamic, Always in search of Novelty, Trend Setters, Affluent, Ambitious, Family Members, Avid Fans, Tech Crazed and above all SPORT EXPERTS!
REACHING AUDIENCES THROUGH NICHE CHANNELS A lli a nces a n d Tactica l Pa rtn ers h elp us r each ou r demo. Consumer Marketing Our readers are able to get every month EDLR, throughout the usual sales channels: Magazine Subscription and Newsstands.
w w w.e s p n d e p o r t e s .c o m/l a r ev i s t a
w w w.e s p n d e p o r t e s .c o m/l a r ev i s t a
e m a i l :e s p @ t h e m a g s t o r e .c o m
e m a i l :e s p @ t h e m a g s t o r e .c o m Y recibe un DVD del equipo más popular de S México:CHIVA
GRATIS “Más gastos de
envío”
Y recibe un o DVD del equip más popular de S México:CHIVA
GRATIS “Más gastos de
envío”
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ENVÍA ESTE CUPON JUNTO CON TU PAGO A: PRECIO ESPECIAL Un año (11 ejemplares) $18.00
Dos años (22 ejemplares) $24.00
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*La revist a se demora entre 8-12 semanas.
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CORR EO E LE CTR ÓNICO
TELÉ FONO
PRECIO ESPECIAL Dos años (22 ejemplares) $24.00
ELIGE TU FORMA DE PAGO
CÓDIGO POS TA L
Money order o cheque a nombre de: GW Publishing o si prefiere s llama al 1 800-249- 8335. *Agradecemos notifica r su cambio de dirección llamando gratis al 1 800-249- 8335. *Lamentablemente no reenviamos revis tas atrasadas a quienes no comunican su nueva dirección.
NÚME RO DE TAR JE TA FE CHA DE V ENCIMIENTO
California New York Texas Florida Georgia Illinois New Jersey Washington Wisconsin
Money order o cheque a nombre de: GW Publishing o si prefiere s llama al 1 800-249- 8335.
*Lamentablemente no reenviamos revis tas atrasadas a quienes no comunican su nueva dirección.
NÚME RO DE TAR JE TA
Un año (11 ejemplares) $18.00
CÓDIGO POS TA L
*La revist a se demora entre 8-12 semanas.
Subscriptions 20% 18% 16% 15% 12% 9% 6% 2% 2%
*GW Publishing June 2011
U.S. HISPANIC MEDIA KIT 2012
Newsstands 15% 13% 22% 20% 7% 7% 6% 5% 5%
Reach out our readers through our Digital Magazine edition of EDLR, available Ipad, iPhone, Android or PC through Pixelmags, the leading digital magazine platform. Place traditional ads and extend the experience connecting video, audio, reach media web pages and much more!
ISSUU EDITION ON FACEBOOK
Let your advertising investment work for another month more. With our digital edition in Facebook, our fans can enjoy all content + advertising of the previous monthly issue , available for FREE to our exclusive group members.
Controlled Circulation Partners Eurosports is the leading online retailer of soccer gear in the U.S.
EDLR
distributes
5,000 copies
on a monthly bases for transactions of $250 or more made by Hispanic clients in the U.S. Through this alliance ESPN DEPORTES can reach our affluent Soccer Fans in their favorite purchasing environment, the online market. Target Market: Soccer Fans Hispanic Reach: 15% of their market Circulation: 1.4M Catalogs in Spanish and 10M in English annually to the Hispanic Population
S E C C I Ó N E S P E C I A L PAT R O C I NA DA SPECI A L SECCIÓN E
PAT R O C I N A
VO S D E P O RT I
W W. S O C AV É S D E W ANCE A TR S A TU ALC
C E R .C O M
Electrizante calzado
El exceso de peso en la indumentaria puede mermar el rendimiento físico de cualquier futbolista, y ante esa
A rodar sobre la arena
problemática, Adidas presenta su modelo colorido F50 adiZero, un calzado por demás liviano de tan sólo 5.1 onzas de peso.
¡Sólo para mujere
la marca de moda multicolores, Los clásicos estáncompañías optan por fabricar zapatos e FG, una creación donde se algunas el calzado Dominat Mientras que mercado con sorprende al pasará de moda. Under Armour color negro nunca la elegancia del demuest ra que
se atrevan a
s!
consenti rse.
Enigmático Gerrard
mesa es Este juego de es del verdaderos seguidor s que se dicen de mil 500 pregunta Chelsea. A través ientos prueba tus conocim se pondrán a de la los mejores clubes sobre uno de
La joya de la corona buen vitrinas de todo
en las Irrempla zable lanzó al la marca Adidas amante del fútbol, oficial de joya: el balón mercado su última de la Liga disputar la final los partidos para de la UEFA. de Campeones
Premier League.
28
ESPN Deportes
| Abril 2011
26
Las hazañas del
mundia
Cósmico atuendo
En breve se pondrá en marcha el proyecto para revivir al Cosmos de Nueva York, equipo que robó cámara en la década de los setenta gracias a las estrellas que lo integraban y su estilo de juego. Para sumarse a la iniciativa, la marca Umbro lanza al mercado esta emblemática camiseta.
las 24 DVD podrás revivir los A través de 15 ntes que resumen horas más apasiona y 2006. Innovación en 3D os entre 1930 Mundiales celebrad como Pelé, 150 goles de astros Nintendo, compañía pionera en el desarrollo de Deléitate con ho, Muller auer, Ronaldin conceptos de entretenimiento interactivo, lanza Cruyff, Beckenb al mercado su nueva consola portátil, que hace y Platini. realidad lo que antes era sólo una fantasía. Se trata de Nintendo·3DS, que reproduce videojuegos en tres dimensiones a través de dos pantallas, una táctil y la otra 3D. En esta consola no se requiere el empleo de gafas
ESPN Deportes | Mayo 2011
U.S. HISPANIC MEDIA KIT 2012
Si de lanzarse a la aventura de pasar unas vacaciones en la playa se trata, este balón resulta el compañero ideal para matar el ocio y no perder la forma.
ejercid alguien hace Si en la actualida Gracias a su atractiva cio son las damas. chaqueta de colores, esta combinación as que grande a las deportist hará lucir en
Pieza clave del representativo inglés, con el que ha disputado las dos últimas Copas del Mundo, y todo un símbolo en la media cancha del equipo Liverpool, Steven Gerrard es un futbolista a quien hay que conocer a través de este interesante documental que plasma su vida dentro y fuera de las canchas. l
rlo Atrévete a desafiasólo para aquellos
VÍVARO is the largest Prepaid Calling Card company in the country.
EDLR
distributes
30,000 magazines
on a monthly bases with the purchase of a nation wide calling card. Through their distribution company KARE we can reach our Hispanic Fans in their everyday life.
DA
L O S M E J O R E S AC C E S O R I O S D E P O RT I VO S A T U A L C A N C E A T R AV É S D E W W W. S O C C E R .C O M
RIO E S AC C E S O LOS MEJOR
ESPN Deportes Calling Cards
Sólo para catrachos
Lotto siempre se ha caracterizado por vestir a los mejores clubes del mundo, y como ejemplo de esto presenta la playera del Real España, club de enorme tradición en el fútbol hondureño, que en 2011 cumple 82 años de su fundación.
para captar los efectos especiales que llegan a la pupila. Además cuenta con una cámara interna que enfoca directamente al rostro de quien
interactúa en ese momento, y otras dos que toman imágenes en 2D y 3D, respectivamente.
En el avanzado hardware de la Nintendo·3DS destaca la aplicación Sleep Mode WiFi que permite comunicarse con otros sistemas 3D a corta distancia y descargar contenidos del juego.
KARE is the largest Direct Store Distribution Company in the Industry Target Market: Hispanics in the U.S. Hispanic Reach:95% of store distribution 57,6M card units sold annually Total Distribution: 10K Stores Direct Model Distribution Southeast 23% Northwest 21% Midwest 16% West 16%
Controlled Circulation Partners EDLR creates a direct engagement with our audience through the distribution of
12,000 copies to the Hispanic DMA’s in partnership with 14 ESPN Deportes Radio Stations.
Denver CO Las Vegas NV Bala Cynwyd PA Atlanta GA Boise ID Phoenix AZ Houston TX Irving TX Los Angeles CA San Francisco CA Fresno CA Miami Fl Tampa Fl Franklin TN
U.S. HISPANIC MEDIA KIT 2012
This magazines reach our readers through local grassroots events and promotions that ESPN Deportes Radio does on a monthly bases.
PERSONALIZED CAMPAIGNS Nobody Else Ca n Deli v er Special Advertising Features Integrate your brand in our up-to-date content.
your logo h ere
your logo h ere
your logo h e re
your logo h e re
Creative Inserts Won’t pass unnoticed!
U.S. HISPANIC MEDIA KIT 2012
CUSTOM CAMPAIGNS Nobody Else Ca n Deli v er QR CODE Advertising Enhance the multimedia experience with the latest Mobile Marketing Techniques. Create new promotions with no need of changing your QR Code. Reach Past, Present and Future customers with one ad.
Your Ad Full Page Full Color
Point your camera phone at the QR Code
Snap a picture
The QR Code will decode instantly
You´ll be brought to your website
GRASSROOTS EVENTS Let’s celebrate with out readers our custom events attached to our regular and special issues in 2012.
MOVIE PREVIEW PROMO Link your brand to a major movie opening in US Hispanic DMA’s with ESPN Deportes La Revista creating the ultimate movie ticket sweepstake plus special custom cover jackets for promotional copies of the magazine.
U.S. HISPANIC MEDIA KIT 2012
NEXT Issue Party
EUROCUP Party
FAN Issue Viva Mexico! Party
CUSTOM CAMPAIGNS Nobody Else Ca n Deli v er Special Interest Publication (SIP)
EDLR can create any editorial special publication in regular size and pocket book size formats. Enhance your brand relation to sporting events, leagues or personalities through the exclusive sponsorship of one of theSIP’s for2012.
SPECIAL PUBLICATIONS REGULAR SIZE
POCKETS SIZE
The history of the Olympics
World Cup Brazil 2014 Classifications
January
February
London 2012 Travel Guide March
Poker Guide Mexican Olympic Team
April
Mexican Olympic Football
MLB
May
Euro Cup
Olympic Special
June
2O12 Olympic Sports Guide
Euro Cup
Olympics 2012 Photo Recap
Spanish Soccer League
NFL Guide
NFL
July
August
September
October
November
December
U.S. HISPANIC MEDIA KIT 2012
X-Games
Rate & Size Black & White
1X
3X
6X
10X
Trim Size (In.)
Bleed Size (In.)
Full Page
8,850
8,629
8,408
7,965
8.25 x 10.75
7.75 x 10.25
4 Colors
1X
3X
6X
10X
Trim Size (In.)
Bleed Size (In.)
Full Page
11,800
11,505
11,210
10,620
8.25 x 10.75
7.75 x 10.25
2 Page Spread
23,600
23,010
22,420
21,240
16.5 x 10.75
15.5 x 10.25
1â „2 Page Vertical
7,500
7,313
7,125
6,750
4.12 x 10.75
3.63 x 10.25
1â „2 Page Horizontal
7,500
7,313
7,125
6,750
2.75 x 5.38
5.38 x 0.13
1/3 Page Vertical
5,300
5,168
5,035
4,770
2.75 x 10.75
2.25 x 0.13
Strip Ad Horizontal
4,950
4,826
4,703
4,455
8.25 x 1.13
1.13 x 0.13
Inside Cover
14,750
14,381
14,013
13,275
8.25 x 10.75
7.75 x 10.25
Inside Back Cover
14,150
13,796
13,442
12,735
8.25 x 10.75
7.75 x 10.25
Back Cover
15,350
14,966
14,582
13,815
8.25 x 10.75
7.75 x 10.25
Digital File Specifications Files must be PDF/X-1a:2011 with a defined output intent. PDF/X-1A must have all elements in CMYK format Image resolutions: all images combined within PDF/X-1a must be at minimum 300dpi at 100%. ESPN Deportes must be notified if the resolution of an image is intentionally supplied under a 300dpi resolution. Maximum combined color density should not exceed 320% 1-bit image resolution should be at least 2,400dpi. Files names should include Publication, Advertiser and Issue Date. Files may be submitted as Single Page or Double Page spreads Files must contain a trim box set to the trim size of the magazine. Pages must be created to include 0.125 in bleed area on all four sides. Files must contain crop/trim marks. Crop/trim marks must be set on the trim size and outside the bleed area. U.S. HISPANIC MEDIA KIT 2012
Calendar 2012
Year viii
Vol.1 / February 1
The Next Issue Deep Dive
Enjoy the fabulous world of what is new and innovative. Next Issue will bring our readers the latest in technology, cars, fashion, gaming, film and the new breed of hispanic athletes who will be protagonists in 2012. • Soccer: Mexican League & Copa Libertadores Preview • Soccer: Champions League Mid-Season Report • Baseball: “Serie del Caribe” Preview
Other Topics Covered:
NFL Super Bowl Preview; NBA All Star Game Week End Gatefold; Tennis ATP 2012 Calendar
Special Coverage: Next Generation
KEY DATES Reservation Deadline: Jan 6 Material Deadline: Jan 12
Vol.2 / March 5
The Speed Issue Deep Dive
Feel the adrenaline and passion for speed. Prepare your campaign to link your products with our content at the speed of sound. Integrate your customers within the most agile features in cars, motorcycles, computers, cell phones, clothes and shoes that make us faster. • Speed: F1 , NASCAR & IRL Preview • Soccer: Concacaf Champions League • Soccer: Concacaf Preolympic • Soccer: MLS 2012 Preview & Latino Stars • Baseball: Serie del Caribe Recap.
KEY DATES Reservation Deadline: Feb 10 Material Deadline: Feb 16
Other Topics Covered:
NFL Super Bowl Recap; Tennis ATP Acapulco Tournament & Sony Ericsson Open
Special Coverage:
Olympics & Euro Cup Part 1
U.S. HISPANIC MEDIA KIT 2012
Calendar 2012
Year viii
Vol.3 / April 4
The Baseball Issue Deep Dive
Here Comes Baseball... Spring arrives with the kick off of MLB, the best baseball in the world. The 2012 league its more “Latino” than ever starting Albert Pujols, the best paid athlete ever and of the rebirth of the Miami Marlins leaded by Ozzie Guillen, José Reyes , Hanley Ramirez and Carlos Zambrano. Don’t miss the opportunity to reach the enthusiast hispanic fan advertising in this issue. • Baseball: MLB 2012 Preview & Latino Stars
Other Topics Covered:
Mexican & Puerto Rican Boxing Stars, Tennis Latin Swing Series, Mexican Drivers in F1, Golf Masters Preview- Latino Golfers
Special Coverage:
Best Paid Latino Athletes Olympics & Euro Cup Part 2
KEY DATES Reservation Deadline: Mar 9 Material Deadline: Mar 16
Vol.4 / May 2
The Fan Issue
(Viva M exico!)
Deep Dive
In this issue our readers become our most important subject. We will enhance the real meaning of being a hispanic and a mexican fan in the USA; Their roots, traditions, taste and passion for sports plus special features on day to day products, and services for the true sports fan. All about what our readers love • Soccer: Champions League Final- History & Best Players • Soccer: Eurocup - Calendar • Soccer: Copa Sudamericana • Soccer: Premier league Recap
KEY DATES Reservation Deadline: Apr 13 Material Deadline: Apr 20
U.S. HISPANIC MEDIA KIT 2012
Other Topics Covered:
Tennis French Open; NASCAR
Special Coverage:
The Mexican Fan Olympics & Euro Cup Part 3
Calendar 2012
Year viii
Vol.5 / june 6
The Euro Cup Issue Deep Dive
Every 4 years the world of soccer turn it eyes to Europe, where more than 30 countries get together in the most competitive and exiting tournament after the World Cup, the Euro Cup. ESPN Deportes La Revista celebrates this new triumph of the nations with a special coverage previous to this important word event. • Soccer: Euro Cup Preview,Teams, players. UEFA Champions League Summary • Soccer: World Cup qualifiers 2014 • Soccer: “Copa Libertadores” Recap • Soccer: “Men & Women Vs Nature” Sports • Tennis: “Men & Women Vs Nature” Sports
Other Topics Covered:
Mexican Soccer League Summary; Concacaf, Champions League Summary; NBA Playoffs- History & Best Players
Special Coverage: Olympics Part 4
KEY DATES Reservation Deadline: May 11 Material Deadline: May 18
Vol.6 / july 4
The Olympic Games Issue Deep Dive
The Olympic Games are back to the stage, and London 2011 will bring the most impressive athletes ever gathered together for the second time in the city history. Everything our readers need to know about this magnificent event will be found in this OLYMPIC ISSUE. • Olympics: London 2012 Preview, Stars, Calendar & Events. • Soccer: MLS All Star Game, European & Mexican Leagues Preview • Soccer: World football challenge • Soccer: Concacaf Champions League Recap • Baseball: MLB All Star Game • Soccer: X-Games • Speed: Indy 500 Latino
KEY DATES Reservation Deadline: Jun 14 Material Deadline: Jun 21
U.S. HISPANIC MEDIA KIT 2012
Other Topics Covered:
MLS Games; Golf U.S. Open; NFL Tailgate Experience
Special Coverage:
Fighting Film Anniversary
Calendar 2012
Year viii
Vol.7 / september 5
Champions League Issue Deep Dive
On September the Champions League Tournament is back. This is the most followed sporting event by the hispanic audiences, and the best opportunity to engage our readers with your brand campaigns. • Soccer: La Liga Preview & Latinos en La Liga • Soccer: World Cup qualifiers 2014 • Soccer: Copa Sudamericana Preview • Soccer: Champions League Preview
Other Topics Covered:
NFL Preview
Special Coverage:
KEY DATES Reservation Deadline: Aug 10 Material Deadline: Aug 17
Hispanic Heritage Month in sports
Vol.8 / OCTOBER 3
Hot & Cool Issue Deep Dive
ESPN Deportes la Revista will present sexiest women and coolest men on sports. Bring to this celebration your products and brands the only way ESPN Deportes la Revista does it. • Soccer: MLS Playoff preview • Baseball: World Series Playoffs Preview • NFL:
Other Topics Covered:
NFL Updated
KEY DATES Reservation Deadline: Sep 7 Material Deadline: Sep 14
U.S. HISPANIC MEDIA KIT 2012
Special Coverage:
The Hottest Women in Sports
Calendar 2012
Year viii
Vol.9 / november 7
The Fighting Issue Deep Dive
There is a new excuse to start a fight. Get your brand involved in the best editorial coverage on Boxing, UFC, Lucha Libre and further. The Fighting Issue will create the place were athletes, coaches, soccer players, products and competitors compete to be the best!! • Soccer: MLS Cup Preview • Baseball: Dominican Republic and Puerto Rico’s Winter League Preview • Basketball: NBA Preview
Other Topics Covered:
Tennis Master Preview, F1 Championship
Special Coverage:
Christmas Gift Guide
KEY DATES Reservation Deadline: Oct 12 Material Deadline: Oct 19
Vol.10 / DECEMBER 5
“El Tri” Issue Deep Dive
Let’s celebrate 365 days on sports with “El Equipo de Todos”. It is the time of the year where the largest hispanic community joins with pride around the Mexican Nation Soccer Team. It is also the time for ESPN Deportes La Revista to bring back the achievements, great moments, triumphs and defeats accompanied by the selection of the Most Valuable Player from “El Tri”. • Soccer: Recap of MLS Championship, Mexican League • Soccer: FIFA Club World Cup preview • Soccer: Copa Sudamericana The Best: Top 100 only for men
KEY DATES Reservation Deadline: Nov 9 Material Deadline: Nov 19
U.S. HISPANIC MEDIA KIT 2012
Other Topics Covered:
NFL The Road to Super Bowl; Tennis Season Recap
Special Coverage:
“ESPN Leyenda” Award: Tribute to our Latin Sports Heroes Mexican Soccer Player of the Year