THE UK’S FIRST PROTEIN BASED RESTAURANT
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HEALTHY FOOD THAT IS BOTH APPETISING AND AFFORDABLE As the UK’s first protein based restaurant situated in East London, we are passionate about creating a healthy alternative to the UK fast food industry. The idea for Gyms Kitchen came to us after one of those conversations that started with…”wouldn’t it be great if there was a restaurant that offered a fast, tasty, affordable, healthy alternative to the popular fast food chains”. This soon became our vision and everything about Gyms Kitchen has been geared to this very simple goal. We place an emphasis on always using fresh, quality ingredients at all times and have developed a menu that offers fast, simple and healthy meals. We understand the importance of having a healthy diet that compliments a regular exercise program, this is why this has been an important venture for us.
Brainchild of forward thinking en Kudhal (G trepreneurs ourmet Ch Sunny ef & Nutrition Klein (Who ist), Richard lesale Meat Supplier) a (Restaurant nd Steven M Designer) avrou
WOULDN’T IT BE GREAT IF THERE WAS A RESTAURANT THAT OFFERED A
FAST, TASTY, AFFORDABLE, HEALTHY ALTERNATIVE TO THE
POPULAR FAST FOOD CHAINS, CATERING TO THE DIET OF THE HEALTH CONSCIOUS. gymskitchen.com +44 20 8988 6362
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Nutritionally balanced menu
Our secret sauce
Ingredients – a menu built with strong foundations
Gyms Kitchen insight
Food styling – a feast for the eyes
The Gyms Kitchen experience
THE FUTURE
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GYMS KITCHEN’S RECIPE FOR SUCCESS
gymskitchen.com +44 20 8988 6362
RECIPE FOR SUCCESS OUR STORY PRESS THE FUTURE
NUTRITIONALLY BALANCED MENU We took a scientific approach to creating the menu for Gyms Kitchen. It was important that we created a menu that combined genuine nutritional value without compromising on taste.
McDonalds Big Mac Meal
Big Mac
550 kcal 29 g fat
Our menu is a product of extensive research into over 50 different diets, which included a Premiership footballer, a long distance female runner and a professional body builder. The Gyms Kitchen menu successfully gives all of our customers ‘genuine choice’ including the nutritional balance that supports a range of health goals (from weight loss to muscle gain) all with taste as a priority.
Gyms Kitchen Famous Lamb Chops Meal
VS
Lamb
320 kcal
Chops
13g fat
46g carbohydrates
5.6g carbohydrates
25g protein
47g protein
Medium
308 kcal
Brown
167 kcal
fries
19g fat
rice
1.5g fat
48g carbohydrates
31.1g carbohydrates
4g protein
4.5g protein Steamed 42 kcal Broccoli
0.5g fat 8.6g carbohydrates
OUR MENU WAS DESIGNED WITH A TEAM OF GOURMET CHEFS, NUTRITIONISTS AND A CLOSE NETWORK OF PROFESSIONAL ATHLETES.
gymskitchen.com +44 20 8988 6362
2.8g protein TOTAL
930 kcal
TOTAL
529 kcal
48g fat
15g fat
94g carbohydrates
45g carbohydrates
29g protein
54g protein
A
MEAL BUILT
WITH STRONG
FOUNDATIONS
THE FUTURE
All our meat, fish and poultry are hand picked by our team of experts to ensure the best quality products for our customers. We have strong relationships with well-reputed suppliers from across the UK, which means we have access to the best ingredients at all times. ‘Frozen’ is a dirty word at Gyms Kitchen, all of our produce is fresh – no exceptions! We don’t use wholesalers or markets, we take pride in buying directly from the source.
PRESS
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INGREDIENTS
I HAVE THE FEELING OF SOMEONE WHO HAS EATEN A VERY TASTY MEAL WITHOUT A HINT OF GUILT AND A SECRET KNOWLEDGE THAT I FEEL BETTER FOR IT. IS IT POSSIBLE TO EAT OUT AND HAVE A HEALTHY MEAL WITHOUT RESORTING TO A SALAD? MOST CERTAINLY. CLARE, FOOD BLOGGER – TASTE LONDON
gymskitchen.com +44 20 8988 6362
At Gyms Kitchen ‘food styling’ is as importance to us as the ingredients that we use. We believe that the creativity of our food should also be reflected in the way our food is presented. From the artistic display of key ingredients to the imaginative use of garnish, we are passionate about making our food look AND taste good.
THE FUTURE
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FOOD STYLING – A FEAST FOR THE EYES
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50% OF YOUR DINING EXPERIENCE IS PRESENTATION
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THE SECRET IS IN THE SAUCE We don’t subscribe to anything artificial in our kitchen, which is why we decided from the very beginning to create our own sauces and marinades in-house. We found that this was the only way we could maintain our vision of a nutritionally balanced menu; the pre-made sauces on the market just didn’t meet our exacting standards. We spent a great deal of time with our chefs and took inspiration from our eclectic backgrounds to get each recipe just right. Using fresh ingredients, a wide variety of herbs and we have created a delicious selection of sauces and marinades.
SECRET TO A GOOD GRILL IS THE MARINADE. So for And as any good chef knows the
now, the secret is locked behind closed doors
THE FOOD IS GREAT AND FRESH, NICELY COOKED AND THE PORTIONS ARE GENEROUS; THIS PLACE IS A REAL FIND FOR PEOPLE THAT LIKE HEALTHY OPTIONS WITHOUT GIVING UP ON TASTE AND NICE PRESENTATIONS AND QUALITY FOOD. TRIP ADVISOR
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RECIPE FOR SUCCESS OUR STORY PRESS THE FUTURE
GYMS KITCHEN INSIGHT We strongly believe that knowledge is power which is why our menu gives our customers additional nutritional information on key ingredients used in our meals. We like that customers can make informed choices about their meal with every visit – it is important to us.
EGGS CONTAIN THE BEST QUALITY PROTEIN INCLUDING ALL
EIGHT ESSENTIAL AMINO ACIDS. TWO EGGS CONTAIN 28% OF AN ADULT WOMAN’S GUIDELINE DAILY AMOUNT OF PROTEIN.
WHAT OUR MENU SAYS
THE SOLUBLE FIBRE IN OATMEAL ABSORBS A CONSIDERABLE AMOUNT OF WATER, WHICH SIGNIFICANTLY SLOWS DOWN YOUR DIGESTIVE PROCESS. THE RESULT IS THAT YOU’LL FEEL FULL LONGER, I.E. OATMEAL CAN
HELP YOU CONTROL YOUR WEIGHT. gymskitchen.com +44 20 8988 6362
PEANUT BUTTER IS AN EXCELLENT SOURCE OF PROTEIN. EVERY SERVING HAS 8 GRAMS OF PROTEIN, OR 16% OF YOUR DAILY RECOMMENDED AMOUNT.
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GYMS KITCHEN EXPERIENCE Probably one of the hardest to define in one sentence (but we like it that way). You can walk into Gyms Kitchen any day of the week and be greeted by friendly staff, surrounded by the buzz of customers, the smell from the open grill, with a carefully selected soundtrack in the background. We want every one of our restaurants to create their own ‘experience’. Individuality is a good thing, we actively encourage it. All we ask is that all our restaurants keep with the Gyms Kitchen blueprint and provide the best dining experience using the best quality ingredients with staff who deliver an excellent level of service.
THE SERVICE IS GREAT AND ALL THE STAFF ARE VERY HELPFUL AND FRIENDLY. THE OWNERS ARE HANDS ON AND TALK TO THEIR CUSTOMERS. AND THE CHEF AND WAITRESSES ARE THERE IS A GREAT ATMOSPHERE IN THE RESTAURANT, AS THERE IS MUSIC PLAYING IN THE BACK GROUND- BUT NOT TOO LOUD TO INTERRUPT CONVERSATIONS. THE DECORATION IS WARM AND COMFORTABLE. TRIP ADVISOR 2012
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GYMS KITCHEN - A STRONG BRAND WITH A LOYAL FOLLOWING…. TheDietPlanner @TheDietPlanner
@gymskitchen Loved the food today! The Protein pancakes are awesome!
@pee_eye @TheShriPatel It’s like someone said to me, what would be your dream restaurant, and then like magic comes @gymskitchen
@gymskitchen The ONLY post-race half marathon refuel! Successful run, refilled belly! Thanks guys.
@JennyOkander
Ruby Hall
@gymskitchen was amazing, lovely friendly staff and food was sooo good. See you next week fur more ;)
@Ruby1724
Fast and Fresh Don’t bother with the other stuff. Just get to @gymskitchen.
@GLillisAgent
The day is finally here @ MensHealthUK Shoot!!! Thank you so much my PT’s @ TrainWithShane @Ray_Wackett and the amazing food from @ gymskitchen.
@donhutch4
Laurence Smith @LaurenceSmithhh
Definitely understand the hype behind @gymskitchen! Guilt free takeaway! Waaaay too full now but was worth it especially the pancakes.
Just finished having the nicest dinner!! @gymskitchen service was 10/10 & music playlist was my fav ☺ Everyone NEED to take a visit Asap.
James Argent
Don Hutchison
@gymskitchen Last Night, Steak Was Beaut.... Better Than Gauchos!!
Georgina Lillis
Best Lamb Chops in town!!! @ gymskitchen.
@RealJamesArgent
@FastAndFresh
Jenny Okander
Yazmine Ruzgar
@FrankieEssex
Apres Shri Patel
Francesca Essex
@gymskitchen could possible be the best invention ever!!
Just had another amazing dinner @gymskitchen. Steak,poached eggs,asparagus. Protein pancakes and coffee!!!! So nice and great prices.
@YazmineRuzgar
Jodie Marsh @JodieMarsh
We need a @gymskitchen in every town! Guilt free dining & sticking to my diet. And oooh their special green sauce is to die for!
Tom Wright
@TomWright_Fit Just eaten at @gymskitchen with the @MultipowerUK boys. Highly recommend.
10,417 FOLLOWERS
@GYMSKITCHEN | #GYMSKITCHEN gymskitchen.com +44 20 8988 6362
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GYMS KITCHEN IN THE NEWS
Arg also got his tweet on to make that hilarious ‘older than they actually are’ joke that people always do. He tweeted: “After another great session with @TrainWithShane and dinner @gymskitchen I’m now in London for @MarkWright_ 40th Birthday haha #Marg.”
Gyms Kitchen in High Road, Leyton, was one of dozens of restaurants, cafes, pubs and schools to get a five-star rating for how clean and hygienic it is. Steve Mavrou, 26, who set up Gyms Kitchen last August with friend Richard Klein, said inspectors were impressed with their open-plan kitchen. He said: “We’re delighted because hygiene is extremely important, without it customers can’t trust what they’re eating.
gymskitchen.com +44 20 8988 6362
I Went there because I live locally I was nt sure what to expect its really not just for fitness fanatics at all had the tuna fish steak, brown rice and spinach, it was great, healthy and tasty, good selection of sides and beautifully presented.
Surely there has to be a way to excite and satisfy our taste buds without the guilt trip afterwards. Ladies, I think we’ve found the answer… Gyms Kitchen! When we were doing our research, we found that there was nothing out there dedicated to the gymgoer, of course there were a lot of ‘healthy eating’ restaurants, but they had a lot of ‘temptations’. Every time we went to the gym, we’d go to the kebab shop afterwards and order the chicken and the salad but they’d also bring out the pitta bread. We wanted to make a restaurant without ‘temptations’.
Gyms Kitchen provides a bespoke dining experience with staff to deliver an excellent level of service, ensuring our customers to return. The menu offerings are fast, simple, healthy, and easy to prepare
RECIPE FOR SUCCESS OUR STORY
It’s not just exercise that Arg will have to stick to. The reality star has been given a strict meal plan consisting of healthily cooked dinners containing a lot of protein courtesy of Gym’s Kitchen in Essex.
Went to Gyms Kitchen the other day...nice to be able to get a lovely dinner that doesn’t mess up the diet. The good was gorgeous and tasty and the service from these two lovely young gentlemen was incredible.
Mr Mavrou, 26, said: “We really want to continue Jamie Oliver’s work of getting kids to eat healthier because there’s still more improvement needed. “The meals are better but could be much more nutritious. “We’re planning a kids’ menu which will be great. Also we are very interested in actually providing school meals, I think it’s the next step for us.”
THE FUTURE
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GYMS KITCHEN IN THE NEWS
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So with all the hype on twitter and what not, we expected a lot. We were there last night and I must say I was surprisingly impressed. I forgot I was in Leyton. The food was amazing to the eye as well as the pallet. Bountiful Salads, top quality meat & a personal touch on the service, with a smile that anticipated our every need and want.
Healthy body, healthy mind: Lucy and Mario made the journey from Essex to London for some protein pancakes at Gym’s Kitchen
James Argent - The Only Way Is Essex , Britis h BAF TA award-winning reality television show & Gary Beadle -Geordie Shore , British reality television series broadcast on MTV
t’s - Mark Wrigh t gh ri W ie rg Geo reality ights , British Hollywood N ow television sh
James Arg Magazine Sent - Men’s Health ix Pack Ch allenge
glish Glen Johnson - En club e gu Lea ier em Pr and r lle tba Liverpool foo
THE FUTURE
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FAMOUS FANS
Leyto Club n Orien t Foo tball
Actor & Tiny Ironde–r Bodybuil
Kyle Walker - English foo tb defender for English Prem aller and ier League cl Tottenham H ub otspur
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Jodie Marsh - Number one INBF Natural North American champion bodybuilder
RECIPE FOR SUCCESS OUR STORY PRESS THE FUTURE
THE FUTURE Brett Walker @Brett_rfc
Gyms Kitchen has established a strong brand in a very short time with exciting growth possibilities on the horizon…
Vicki Attoe
@southend4ever We need a @gymskitchen here in Dubai: so many gyms, not enough healthy places to eat! Come to Dubai please!
Gareth Eifion Jones @garethEJ
@gymskitchen looks class come to Scotland!!!
Would love to see a @gymskitchen in north wales!!
Miami
East London West London Birmingham
Manchester
Dubai
Leeds
Edinburgh The City South London
Belfast
Rob
Newcastle
@rjn666 @gymskitchen please open up in Brighton...
Glasgow
Dublin North London
Dan ‘Lux’ Sherman @dsasherman81
Walking around south beach Miami trying to find something clean to eat. @gymskitchen would be a massive hit over here.
Sam Mulligan @sam84mully
@gymskitchen I think they should open one in Manchester ha.
A RESTAURANT DESIGNED AND BUILT FOR EVERY HIGH STREET gymskitchen.com +44 20 8988 6362
RECIPE FOR SUCCESS OUR STORY PRESS THE FUTURE
THE FUTURE
2011
2013
PS M A C BOOT
CLOTHING
2014
THE FUTURE
SAUCES, MA R PACKED FO INADES AND PRE OD
WHOLESALE MEAT
CLOTHING
gymskitchen.com +44 20 8988 6362
NEW RESTUARAN TS
NEW LOCA TION S
THE UK’S FIRST PROTEIN BASED RESTAURANT
GYMS KITCHEN FRANCHISE
A few things to think about before you apply, please be aware that franchising is not for everyone. To operate a Gyms Kitchen franchise you need the managerial and personal skills necessary to run a business employing 10 or more people and serving over 1,000 customers every week. It should come as no surprise then, that we are franchisee and location selective.
FRANCHISE CONTACT
CAPITAL REQUIREMENTS
GYMS KITCHEN FRANCHISE
WHAT WE EXPECT FROM YOU • • • • • • •
Optimal site location Capital backing Proven business acumen Solid credit history Contribution to legal fees Established business credentials Guarantee of 5* and above health and hygiene certification • Contribution to marketing budget gymskitchen.com +44 20 8988 6362
FRANCHISE CAPITAL REQUIREMENTS CONTACT
IS YOUR MARKET RIGHT FOR A GYMS KITCHEN FRANCHISE? OBESITY IN THE UK
OBESITY IN THE UAE
• 62.8% of adults (aged 16 or over) are overweight or obese • 30.3% of children (aged 2-15) are overweight or obese.
• YouGov survey found that in the UAE over 70% of the respondents admitted that their families feasted on fast foods at least twice weekly.
GOVERNMENT ACTIONS • £75 million Campaign on tackling UK obesity
INCREASED FUNDING FOR UK SPORT • Sport England is investing £493m into 46 sports between 2013 and 2017 • Up 11% from 2012.
AN ACTIVE LIFESTYLE • Since 1996 there has been a 25% increase in the number of gyms and health clubs in the UK, with a current total of 2,600. • 40% of the British population are now gym users or members, according to a recent poll, and over £1.25 billion is spent annually on gym membership.
gymskitchen.com +44 20 8988 6362
• An average adult in the UAE and Qatar consumes over 3000 calories per day, almost 20% above the average. • The UAE Ministry of Heath study confirmed rising numbers of obese adolescents aged 12-17 years in Dubai – 19.3% males and 12.3% females were overweight, while 21.6% males and 19.5% females were found to be obese. • The UAE ranks as the fifth fattest nation in the world, according to a recent study published by a BMC Public Health journal.
FRANCHISE CAPITAL REQUIREMENTS CONTACT
AVENUES OF INCOME
Restaurant sales:
RING E D R O ONLINE
68% 6% 12% 10% 4%
Nutritional supplements:
Online Ordering:
In store take away & deliveries:
Wholesale meats:
gymskitchen.com +44 20 8988 6362
WHO LESA LE M EAT
FRANCHISE
THE GYMS KITCHEN TEAM
BEFORE YOU OPEN
CAPITAL REQUIREMENTS
STEVEN MAVROU Director - Catering Equipment Supplier in the UK for the past 8 years
33 TRAINING You and your designee or manager will take part in our intensive two-week program. 33 STORE DESIGN You will be provided with floor plans for your specific location. 33 SITE SELECTION You will be assisted in evaluating the location for your business. 33 EQUIPMENT ORDERING You will receive guidance on ordering your equipment package for timely delivery.
CONTACT
HOW THE GYMS KITCHEN TEAM ADD VALUE
RICHARD KLEIN Director - Meat Wholesaler for over 10 years SUNAND KUDHAIL Gourmet Chef & Nutritionist
Access to operational systems Restaurant Design & Layout Pilot training scheme Food Presentation Training Operations Manual Pilot Opening with GK representative Website support Marketing support Sourced supplier guidance HACCP support
gymskitchen.com +44 20 8988 6362
AFTER YOU OPEN: 33 OPERATIONS MANUAL Gyms Kitchen restaurants’ in-depth manual covers a full range of topics important to running your business. 33 FIELD SUPPORT Your local representative will help you get started and provide on-going operational evaluations. 33 FRANCHISEE SERVICES A Coordinator will serve as your main contact person, who is just a phone call or e-mail away.
• • • • • • • • • • •
Rent deposit Shop front signage CCTV/alarms Insurance Website build Building works & materials Franchise license Furniture Services Commercial equipment Crockery, glassware, cutlery, utensils
FRANCHISE CONTACT
CAPITAL REQUIREMENTS
CAPITAL REQUIREMENTS
ESTIMATED TOTAL INVESTMENT £80,000 - £120,000
This is based on a location (rental up to £30,000) site survey needed, based on 50 covers. Final costs will be dependent on location, renovations, type and size of premises, local laws, etc.
gymskitchen.com +44 20 8988 6362
Thank you for your interest in Gyms Kitchen. We feel that this could be the fantastic business opportunity you’re looking for! Gyms Kitchen is a lot of fun as well as being a serious business. This is why we take great care in selecting franchisees. Our candidates need to have the right drive, insight and skills to join our team.
APPLY Simply complete the attached application form and email it to us at info@gymskitchen.com.
+44 20 8988 6362
FRANCHISE CONTACT
CAPITAL REQUIREMENTS
READY?
INFO@GYMSKITCHEN.COM
gymskitchen.com +44 20 8988 6362