FRENCH PAPER PAPER SAMPLE BOOK PRINT, BOOK DESIGN
In my Print Production class I was tasked with researching a paper company and choosing one of their product lines to design and prototype a paper sample book. French Paper Co. has such an exciting brand that it was hard for me to not choose their Pop-Tone line! I combined a traditional gatefold that opens to a spiral bound section and two waterfall bindings of the paper swatches. Pop-Tone includes 24 colors where each color has a candy or treat themed name. I took inspiration from these names and illustrated a quirky pattern that is seen when the book is first opened, using colors from the Pop-Tone papers themselves. Throughout the spiral bound section of the book are different weights and colors of paper to show buyers the difference between the text and cover weights that are offered. All original illustration.
ZURA FEST WEB DESIGN, HTML, CSS
For this project, I was tasked with coding a one page website using multiple full screen panels with distinct content on each one. Zura Fest is a fictional music festival I designed specifically for this project. In addition to coding the website, I also designed merchandise for the festival including a poster, t-shirt, mug, and compilation record. Model photography from Unsplash.com.
COMMIS CULINARY COLLABORATION PRINT DESIGN, ILLUSTRATION
A commis chef is on the bottom rung of the ladder to becoming a master chef. Along with my peers Kylee Hitz and Spencer Desrosiers, we collaborated with a team of Johnson & Wales culinary students to bring their pop-up restaurant to life. My team was responsible for designing a logo, a menu, and a package for the restaurant. Our culinary team had a very clear vision for their pop-up: a seasonal upscale dining experience focused around locally sourced ingredients. My contributions to this project were illustrating the logo and designing the menu. All original illustration.
AMALGAMOUS LIVING BLOG WEB DESIGN, HTML, CSS
For this project, I was tasked with researching a topic, creating relevant content, and then coding a website to organize the information. My colleague
A M A L GA MO U S
living
Kylee Hitz and I decided on creating a fictional lifestyle blog which we named Amalgamous Living. Our goal was to design a lifestyle blog that targets creative individuals who are thirsty for ideas and inspiration and thrive on visual exploration. The categories we focused on were DIY, Food & Drink, Outdoor Living, and Travel. I created the wireframes, logo, and style guide which we then followed to create a cohesive user experience. All photography from Unsplash.com. All original written content.
#A7B8C2
#293646
COACHELLA EDITORIAL DESIGN, L AYOUT
For this project, I was tasked with researching an arts festival and designing a promotional brochure for their most recent event. I chose Coachella, which is an annual music and arts festival held at the Empire Polo Club in Indio, California. Each year, they feature musical artists both large and small, as well as large scale commissioned artworks. To capture the feeling of Coachella, I used duotone photographs throughout the brochure in a warm orange to mimic the iconic sunsets viewed at the festival. For paper, I used French Paper Co.’s Construction line in Grout Gray. The subtle grey toned paper has a very matte finish, which enhances the textile feel of the brochure.
ThiRd Eye BRewerY B RE W E D & B O T T LE D I N P ROV I DE N C E , R I
OU R B LON DE A L E I S M A DE FO R E A S Y D R I N K I N G . C RA F TE D F ROM A U N I QU E C OM B I NAT I ON O F ROA S TE D H ON E Y M A LT A N D A S P E C I A L B L E N D O F H O P S , T H I S G O L D E N BE AU T Y F E A T U R E S A S L I G H T LY F L O R A L C H ARAC TE R A N D A S MO O T H F I N I S H .
THIRD EYE BREWERY ILLUSTRATION, PACKAGING
E N J OY C H I L L E D TO L E ARN MO RE ABOUT OUR BRE WS V I SI T TH I RDEYE BRE WE RY.COM GOVERNMENT WARNING: (1) ACCORDING TO THE
DRI NK RE SPONSI BLY
5.0% ABV
750 m L
SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
This project originally started out as a coaster design where I was tasked to design a logo for a house featured drink in a hypothetical restaurant. I ended up loving Third Eye so much that I took it upon myself to expand the brand
ThiRd Eye BRewerY
and design it’s packaging. The original
BRE W E D & BO T TL E D I N P ROV I DE NC E , RI
coaster design featured my illustration F I N D YO U RS E L F I N A T E M P O R A RY TRANCE WI TH OUR F ULL-BOD I DE D M I L K S T O U T. W E B RE W O U RS W I T H L AC T O S E W H I C H G I VE S I T A N U N M I S TA K A B L E S W E E T N E S S A N D S M O O T H VE LVE T Y F E E L . PA I R I T W I T H YO U R FAVO R I T E D E S S E RT.
TO L E ARN MO RE
name written in a different typeface
GOVERNMENT WARNING: (1) ACCORDING TO THE
750 m L
switching out the colors of the eyes to add visual coding. Each beer has it’s
TH I RDEYE BRE WE RY.COM
6 . 5 % A BV
to use the cat on all of the bottles,
E N J OY C H I L L E D ABOUT OUR BRE WS V I SI T
D R I N K RE S P ON S I BLY
of the cat with a third eye so I decided
SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
to create an individual personality. Third Eye Brewery’s color palette was inspired by carnival posters from the early 1900’s but is given a modern twist with the turquoise, fuchsia, and neon orange accents. All original illustration.
ThiRd Eye BRewerY B RE W E D & B O T T LE D I N P ROV I DE N C E , R I
W E C REATE D OU R I PA W I TH W H O L E C ONE AME RI C AN H O PS & A C L EAN MALT BAS E. TH I S I S A S E RI OU S LY H O PPY B RE W B U RS T I NG W I TH P I NE & C I TRU S NO TE S S U RE TO PL EAS E YOU R S E NS E S . FO R BE S T RE S U LTS S H ARE W I TH A F RI E ND (O R E NE MY).
E N J OY C H I L L E D TO L E ARN MO RE ABOUT OUR BRE WS V I SI T TH I RDEYE BRE WE RY.COM GOVERNMENT WARNING: (1) ACCORDING TO THE
DRI NK RE SPONSI BLY
7.9% ABV
750 m L
SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
RISING MOON NATURAL FOODS BRANDING/IDENTIT Y, PRINT
Rising Moon Natural Foods is my parents’ health food store located in Plainfield, CT. Since the store opened in 1998, I have held a deep attachment to it and consider it my second home. In the summer of 2015 my boyfriend, Craig Nelson, and I took it upon ourselves to give the shop a complete overhaul including branding, web design, and social media planning to bring Rising Moon’s personality back to life. My contribution to this redesign included designing business cards, gift cards, customer loyalty cards, and an outdoor store front sign. I redesigned the store’s logo taking inspiration from the original logo such as modernizing the moon goddess and using a whimsical typeface. I also designed labels for our bulk food products and self-serve herbs, spices, and teas. Craig and I did a variety of interior design projects including painting the inside of the store to match our branding colors, building wood shelving, designing chalkboard way finding, and setting up product displays. All original illustration and photography.
RISING MOON
SOIL TO SPOON PRINT, BRANDING/IDENTIT Y
Soil to Spoon is a hypothetical nonprofit organization that’s mission is to educate families about the truth of ingredients found in store bought food, and the many advantages of growing your own food, as well as supporting local farmers. For this project, I chose to design a logo that was representative of the organization’s name and to capture the idea of knowing the origin of your food. I designed two types of brochures, the first is a wheel that gives helpful facts about chemicals found in mainstream food and how to avoid them. The second brochure is a “What’s in Season” guide, giving people a look at which fruits and vegetables can be grown natively in New England during each season. Because Soil to Spoon embraces eating local and organically, I designed a matching tote bag and t-shirt that would be given out at events. Lastly, I designed a mobile app that gives users features such as finding a local farmer’s market, recipes, and events in their community hosted by Soil to Spoon. All original photography and illustration.