SECONDARY STORY
Life Out Loud Founder Martina Kelades says that entrepreneurs need to work through their guilt and set firm boundaries to protect and foster their wellness and mental health.
Nicole Lapierre Photography
Showing up for yourself Entrepreneurs should hustle for their health, not just their business, to up their wellness and prevent burnout By Sara Ericsson
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ntrepreneurship and hustle are two words that go hand in hand, for many reasons. It takes hard work and long hours to build something out of nothing and to take an idea and transform it into a business. It’s a process that demands a certain determination, grit and, well, hustle. But that hustle can often — if not always — come with a side of burn out. And while there are some who’d make a case for this just being a part of the process, there are many who have moved beyond this way of thinking to prioritize their mental health above all else. Life Out Loud Founder and selfemployed Entrepreneur Martina Kelades says it boils down to this: you and your
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There are sacrifices we make as entrepreneurs and we often don’t realize how big they are, or what detriment they have to our health.” — Martina Kelades,
Founder, Life Out Loud
OCTOBER 2021
business are not one and the same. You have an identity outside of your company, whether you know it or not, and it will always be with you, whether your business is or is not. “I am Martina Kelades the Founder, but first and foremost I am Martina. My business is not the full me, so if I’m not showing up for myself, there is no business at the end of the day,” she says. “As entrepreneurs, we feel we have to be accessible all the time — that we have to hustle to get the work and not lose it, but at what expense? There are sacrifices we make as entrepreneurs and we often don’t realize how big they are, or what detriment they have to our health.”
