NEWSMAKERS
MEMBERS IN THE NEWS How our members are growing Halifax
GOOD ROBOT PAYS US TO DRINK LOCAL BEER On Monday, August 9, we launched a controversial and pressworthy idea: micro-influencers. In short, we are turning EVERYONE into influencers by paying $1 to anyone who drinks our beer and uploads a photo to Instagram. Yes. We are paying people to drink beer. It’s the kinda crazy, scrappy idea the hospitality industry needs right now in this challenging economy. For years big brands have leveraged celebrity and social media influencer endorsements to promote their products. But being a smaller local brand, Good Robot instead wants the endorsement of everyone in the community, not just those with a big following. So much so that they’ve even limited the promotion to only those with less than 10,000 followers.
CELEBRATING 20 YEARS Edgecombe’s Marketing & Promotions is excited to be celebrating our twenty year anniversary. None of our successes of the past two decades would have been possible without the dedicated hard work of our exceptional employees or the continued relationships we have built with loyal clients and suppliers. Started in 2001 by John Edgecombe, Edgecombe’s is a family-owned and operated business. Since then, we have become a leader in the industry, offering a full-service of tangible marketing solutions including branded merchandise, uniforms and apparel, print material and creative/digital marketing solutions to our clients across North America.
FUNDRAISERS CHALLENGE THEMSELVES AND CHANGE LIVES! On August 7th, brave rappellers challenged themselves and changed lives by rappelling off Halifax’s tallest office building 1801 Hollis Street. Drop Zone is Easter Seals Nova Scotia’s signature fundraising event that supports our programs and services for Nova Scotians living with cognitive and/or physical disabilities. This year was our fundraiser BUSINESS VOICE
Debby Chipman’s 10th time taking the Drop Zone challenge and over her past ten rappels, she has raised a total of $50,000 for programs and services at Easter Seals Nova Scotia. Thank you to Debby and all of our rappellers for supporting Nova Scotians living with disabilities at Drop Zone 2021!
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