MEDIA 2024
PROFESSIONAL
MOTOR FACTOR PRINT
WEB
E-NEWS
PODCAST
EVENT
MEDIA 2024
READERSHIP & DISTRIBUTION l ABC audited all areas l Circulation of 4,071
“As an independent motor factor situated amongst national giants of the motor factor world in Central Scotland it is easy to be overlooked. When I was given the opportunity by Tom Henman, the editor of Professional Motor Factor, to be featured in the magazine, I jumped at the opportunity.
(July ‘22 to June ‘23)
“Having a four-page spread as our first feature gave the business amazing exposure in the infancy of me taking over. Having our name out there for market leaders to see is extremely important for sustainable growth.
l 11 issues-a-year
l Email database
l Digital magazine l Lead generation 001_PMF_NOV23_Layout 1 19/10/2023 10:48 Page 1
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NEWS New petrol and diesel car sales ban date | Reaction pours in
PEOPLE & INDUSTRY Esprit on the acquisition trail
NOVEMBER 2023
WHAT’S THE KEY TO FIVE-STAR BUSINESS HAPPINESS? Klarius promises fast delivery, quality product and exceptional service to keep customers beaming.
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MOTOR FACTOR
NEWS Any shift in the 2030 deadline cannot be a free pass to delay EV training, SMMT urges
PEOPLE & INDUSTRY AS-PL excited for future after UK warehouse opening
SEPTEMBER 2023
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NEWS Alliance Automotive Group to merge FPS Distribution and Platinum International
PEOPLE & INDUSTRY Mark Blinston on BM Catalysts’ past, present and future
OCTOBER 2023
DETERMINATION AND CONFIDENCE LEADS TO NEW HEIGHTS A success story arises from an individual with resilience, adaptability, and a deep passion for customer relationships
“The magazine offers fantastic insights into industry trends and direction it is going in. Key features and interviews of different brands in each edition allows us to keep up with their take on the industry status and any future products in the pipeline we should look out for. The magazine allows us to continuously look out for new suppliers and products we can add to our portfolio of offerings. “We look forward to each edition of Professional Motor Factor."
news ■ appointments ■ expert opinion ■ interviews ■ products
news ■ appointments ■ expert opinion ■ interviews ■ products
Parvaz Arshad, owner of Motor Factors Scotland
WHY PMF? Professional Motor Factor is the only print publication to target distributors at both buying group and independent level in the UK. Packed with news, interviews, business and product content, Professional Motor Factor collaborates with its contributors to produce a bespoke and enthusiastic title to inform, engage and support readers. For advertisers, it’s the perfect additional salesperson to complement brand messages, and either galvanise distribution or reinforce the relationship at factor level.
MEDIA 2024
EDITORIAL OPPORTUNITES What can we do for you? Every issue captures the topics that appeal to motor factors
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First-up, though, with so much of it around, we always start the magazine with a News round-up. We bring readers up-to-speed with the latest from motor factors themselves, workshops, manufacturers, suppliers or organisations – even a section dedicated to motorsport!
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Does your company want a platform to have their voice heard? Has your company welcomed a new member of staff that motor factors need to know about? Does a member of senior management want to participate in an interview? A new brand to the aftermarket or want to highlight changes within your business structure? If so, People & Industry is the feature for you. We also bring at least one motor factor interview and case study-a-month.
What's selling well? What products are doing better than expected? What trends are you seeing in the market? Trends is the perfect place to share that data.
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Business covers all aspects of the factoring business, whether it be clever sales generators, innovative IT systems, fleet management tools, useful branch layout techniques, stock management, helpful point of sale materials or merchandise, ecommerce or warranties. If your company is hosting a training day, in partnership with a motor factor, get in touch and we can promote it – even better, we’d like to come along!
What’s new? It’s important motor factors are able to engage with technicians; providing salient ‘tech tips’ will help them stay abreast of techical evolutions, best practice and diagnosis. This is likely to strengthen the factor/workshop relationship.
MEDIA 2024
2024 FEATURES LIST January
May
Brakes & Clutches Batteries & Ignition
Tools & Equipment Engines & Turbos
February
June
Tools & Equipment
Winter Products & Lighting Hybrids & EVs
Remanufacturing Filters
November
March Steering & Suspension Exhausts & Emissions
Air Con & Thermal Management Oils, Lubricants & Additives
Batteries & Ignition
July/August
Oils, Lubricants & Additives
Steering & Suspension Exhausts & Emissions
Winter Products & Lighting
September April
October
Brakes & Clutches Automechanika Frankfurt 2024 Preview
Contacts: Tom Henman, Editor, tom@pmfmag.co.uk Robert Gilham, Group Manager, rgilham@hamerville.co.uk Alex Dilleigh, Senior Account Manager, adilleigh@hamerville.co.uk Kelly Newstead, Digital Manager, pmmonline@hamerville.co.uk
December Remanufacturing Diagnostics & Engine Management
MEDIA 2024
PRINT RATE CARD & CARD SPECIFICATIONS Space
1 insertion
DPS
£2950
Full Page
£1650
255 x 180
289 x 210
295 x 216
½ Page (H)
£950
124 x 180
145 x 210
148 x 213
½ Page (V)
£950
255 x 88
289 x 103
295 x 106
¼ Page Strip (H)
£600
180 x 60
210 x 70
216 x 75
¼ Page Strip (V)
£600
255 x 45
289 x 50
295 x 53
¼ Page
£550
Covers: n Front Cover: £1,950 n n n n n
Outside Back: £1,815 Inside Front: £1,775 Inside Back: £1,700 Inserts Loose: POA
Copy Date: Three weeks prior to publication date. n Cancellation: Six weeks prior to publication date. (All prices are exclusive of VAT)
Type (mm)
Trim (mm)
Bleed (mm)
Supply as two separate images
124 x 88 High Profile Opportunities (£POA) n Belly banding n n n n n n
Advert Material: n
Wrap-arounds (gummed to spread) Bound outserts
n
1 page gatefold
n
Tip-ons - front cover Bound inserts Loose inserts
Adverts should be either high res 300 dpi PDFs, JPEGs or TIFFs. Colour proof required DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small text running through the centre
Contacts: Robert Gilham, Group Manager, rgilham@hamerville.co.uk / Alex Dilleigh, Senior Account Manager, adilleigh@hamerville.co.uk / Kerri Smith, Production Assistant, ksmith@hamerville.co.uk
MEDIA 2024
WEBSITE PROFESSIONAL
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Leaderboard (4 slots on rotation) 728 x 90px £650 / month
Homepage slider (rotating with edit) 620x415px £700 / month
Exclusive sponsored banner 728 x 90px £800 / month
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Inline MPU 300 x 250 px 3 slots £625 / month
MPU 300 x 250px £600 / month
Pop up advert Appears on every site visit 300 x 254px £900 / month
48,525
4,043
1,901
00:06:21
Total page views per year
Total page views per month
Average website users per month
Session duration (average per user)
l All adverts to be supplied in jpeg or gif format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date
Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side £600 / week
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month
Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £400 / month
Contacts: Robert Gilham, Group Manager, rgilham@hamerville.co.uk Alex Dilleigh, Senior Account Manager, adilleigh@hamerville.co.uk Stephanie Stapleton, Digital Production, stephanie@hamerville.co.uk
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EMAIL NEWSLETTERS
MEDIA 2024
Solus E-newsletters There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke enewsletter. Content can be provided as complete HTML code or made up by us to the template specification below.
Reach: 2,000 Rate: £500
PMF E-newsletter Reach: 2,000 Rate:
£250 p/banner
Spec:
600 x 120px
Assets to be supplied as either: l l
£400 p/video Spec:
600 x 338px
Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk
PROFESSIONAL
Robert Gilham, Group Manager, rgilham@hamerville.co.uk Alex Dilleigh, Senior Account Manager, adilleigh@hamerville.co.uk Stephanie Stapleton, Digital Production, stephanie@hamerville.co.uk
Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible
Subject line to be supplied with assets
Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.
Contact:
html (complete with images) at 600px wide; or
MOTOR FACTOR