Hamilton Park Racecourse Corporate Brochure 2010

Page 1


Contents... Race Days at Hamilton Park

Page 3

Corporate Hospitality

Page 4

Conference & Events

Page 5

Sponsorship & Advertising

Page 6

Hospitality Prices 2010

Page 7

Corporate Hospitality Prices 2010

Page 8

Race Day Sponsorship

Page 9

Seasonal Advertising

Page 10

Membership

Page 11

Entertainment

Page 12

How To Book

Page 13

How To Find Us

Page 14

Welcome to Hamilton Park Racecourse, I do hope you find this brochure useful as you plan your activities for the coming year. Having been appointed as Chief Executive in 2008, I have made it my aim to ensure that the highest levels of service and facilities are offered for your enjoyment. Since racing began at Hamilton Park in 1926, top quality racing has always been attracted to our racecourse and our annual investment ensures that we will continue to develop both the racing calendar and the quality of the venue in the years ahead.

Vivien Kyles Chief Executive

With a range of hospitality options to suit every budget including private boxes, our splendid Dukes Restaurant together with our permanent marquees, I believe that we are ideally placed to meet your requirements, whether it is for business or pleasure!

I look forward to welcoming you to the racecourse during the coming season, and should you require any further information then please contact one of the team who will be glad to assist you or visit our website at hamilton-park.co.uk for all the latest news from the racecourse. Regards

Tel: 01698 283806 or log on to www.hamilton-park.co.uk


R A C E D AY S

at hamilton park racecourse Set in some of the most beautiful grounds in racing, Hamilton Park is the ideal venue whether you are entertaining clients, staff or friends. Experience the excitement, speed and glamorous atmosphere that a race day at Hamilton Park offers throughout the summer months. We are delighted to offer something for everyone within our racing calendar, with a range of themed afternoon and evening meetings as well as the glamorous Hamilton Park Super Six. However, racing is key to everything we do at Hamilton Park, and we strive to continue to bring top class competition to Lanarkshire with the Lanark Silver Bell handicap stakes being one of the many racing highlights.

THE SUPER SIX The Hamilton Park Super Six are just that, the top six race meetings of the year. Excitement, glamour and speed combine on these popular fixtures as everyone enjoys the entertainment both on and off the track. In addition to the high quality and competitive racing on show, we are thrilled to be able to provide additional entertainment in keeping with the theme for the evening. Our ever popular weekend evening fixtures include Braveheart Night, Family Night, Fair Friday and our feature Charity Evening in June, which is bound to attract appearances from celebrities lending their support to a worthwhile cause. Ladies’ Night is always one of the highlights of the year and continues to feature the Best Dressed Competition, with celebrity judges in place as the contestants take to the catwalk in the hope of winning many sought after prizes! The unique atmosphere generated on these special nights, makes them the ideal occasion to entertain key clients, business associates or have a great party with a group of friends. Book with Hamilton Park and you are guaranteed an event that you and your guests will want to enjoy year after year.

“A Touch of Class” Hamilton Park, as described by David Ashforth, The Racing Post

3


C O R P O R AT E H O S P I TA L I T Y at hamilton park racecourse

Book a corporate day out at Hamilton Park and you are assured a truly memorable day that will be enjoyed by all of your guests. We have a flexible range of facilities that can cater for all sizes of events and parties from 2 to 400 guests. Our hospitality packages are designed to offer a variety of options to suit all budgets and requirements with quality and high standards of service assured by our highly trained hospitality team. Couple this with an extensive wine and drinks menu and you can be confident of a successful event. Each of our hospitality options can be further enhanced by upgrading to either the Silver or Gold packages to make your day truly memorable. These options include a variety of extras ranging from a champagne reception to an inclusive drinks package – making it easier for you to control your budget for the day.

Private Boxes Situated on the top floor of our elegant grandstand our private boxes offer the ultimate experience in race day hospitality. Enjoy the intimacy of our exclusive boxes and the sensational views across the racecourse from your private balcony and relax while you and your guests enjoy the finest quality hospitality. Each box has its own private bar and TV screen showing all of the racing action.

Dukes Restaurant Entertain your guests in the comfort and style of our Dukes Restaurant. Ideal for smaller parties, the Dukes Restaurant is situated on the first floor of our grandstand, offering amazing panoramic views of the track through its floor to ceiling glass windows. Marquees and Chalets On selected evenings we are also able to provide additional facilities within our purpose built marquees. Each of our marquees are located in idyllic settings, with either views over the track, by the Winning Post or overlooking the Parade Ring and can be booked for large parties of up to 400 or for smaller parties within chalets or our open restaurant marquee.

4


TRACKSIDE MARQUEE

BOARDROOM SET-UP

WEDDING MARQUEE

CONFERENCE & Events at hamilton park racecourse

Race days at Hamilton Park are the ideal time to take advantage of our facilities for your company. We are perfectly placed to host your team away day, annual conference or exhibition before, during or after racing as well as making a perfect wedding venue. Why not bring your team to Hamilton Park on the morning of racing and enjoy a range of services before all the action commences? Our hospitality areas, from Boxes to Marquees can be branded to your specifications to give maximum impact and we can tailor make our packages to suit you requirements and budget. The grounds at Hamilton Park make the perfect venue for product launches or exhibitions, with our lush greens and the excitement of a race day the ideal back drop for any promotion. Whether your event is formal or informal, our team will be on hand to assist you throughout the day in making your event a success.

Hamilton Park... more than just a racecourse! “Wylie & Bisset attended Hamilton Park Racecourse this year for our staff outing. When choosing the venue for our annual event it was extremely important the facilities were able to cater for our need to combine the strategic morning of our day with a fun experience for staff in the afternoon. The organiser at Hamilton Park Racecourse provided us with an excellent programme for our day within one of their hospitality marquees which consisted of a meeting in the morning, a delicious lunch and racing in the afternoon. Everyone had a fun day out and the staff at Hamilton Park Racecourse made sure all our requirements were met in a friendly and efficient manner. It is more than likely we will be returning next year!” Beverley Quin, Marketing Co-Ordinator Prices for all of this season’s Corporate Hospitality packages and fixture dates can be found on the enclosed insert.

5


sponsorship

at h a m i lt on pa r k r a c e c o u r se Sponsorship has proved to be a cost effective marketing tool for thousands of companies wishing to raise their brand awareness, promote their products or simply add that special VIP experience to their guests’ day out. Here at Hamilton Park we look to ensure that your sponsorship provides excellent value and exposure to meet your objectives. Race sponsorship is a great way to increase the awareness of your company’s brand. At Hamilton Park we attract over 60,000 racegoers in a season, so let us work with you to match your target market with the range of customers who visit us throughout the season. We will ensure that the key messages you need to put across are shown on large screen adverts and also on the TV screens within all hospitality areas. Perhaps a specific sales promotion is something to include in your branded material on the day. We are pleased to offer a variety of packages to suit everyone’s budget starting from as little as £750 and rising to Platinum sponsorship which includes full race day branding, discounted hospitality and naming of up to four races.

a d v ert i si ng

at h a m i lt on pa r k r a c e c o u r se With an array of advertising sites throughout the course from trackside to parade ring, you are sure to enhance your profile with our seasonal and race day advertising opportunities. For maximum impact we can tailor make a specific package to meet your company’s requirements across the year. We are also able to offer a number of flexible advertising options within our race day programmes – whether it’s a one off message of thanks to your guests or exposure throughout the season. Race day programmes are given to all guests in corporate hospitality as well as sold around the racecourse so you are assured that your message gets excellent exposure to our racegoers.

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For further details on the benefits and costs of race sponsorship and advertising, please contact our Commercial Manager on 01698 206477


HOSPITALITY PRICES 2010 at h a m i l t o n pa r k r a c e c o u r s e

1st Race Time

Price Band

A Sunday 2nd May

(a) Cancer Research UK Family Day

2.25pm

A

Friday 7th May

(e) Comedy Night with Des McLean

6.10pm

B

Friday 14th May*

(e) Braveheart Night

6.20pm

a

Thursday 3rd June

(a) Chamber of Commerce Day

2.10pm

B

Wednesday 9th June*

(e) Lanark Silver Bell Race Night

6.35pm

A

Wednesday 16th June

(a) World Cup Day

2.20pm

(e) Cash for Kids Night with Live Music

7.00pm

(a) Scottish Farmers Market Day

2.15pm

(e) Family Night with Live Music

6.05pm

B Thursday A

24th June*

Tuesday 29th June

B Saturday

10th July*

A

Thursday 15th July

(a) 2 for 1 Admission Day at Hamilton Park

2.20pm

B

Friday 16th July *

(e) Fair Friday

6.10pm

(e) Ladies’ Night

6.40pm

Saturday B

31st July*

A

Wednesday 11th August

(e) Irish Night at Hamilton Park

5.50pm

A

Wednesday 18th August

(a) Scottish Trophy Day

1.55pm

A

Monday 23rd August

(a) Scottish Owners and Trainers Day

2.30pm

B

Friday 27th August*

(e) Forces & Services Night with Live Music

5.40pm

A

Sunday 19th September

(a) Totepool Family Day

2.10pm

Monday 20th September

(a) Totesport Final Fling

2.10pm

A

*This season’s Super Seven

PACKAGE PRICE DUKES SOUP & CORPORATE TRADITIONAL PRESTIGE TYPE BAND RESTAURANT SANDWICHES BUFFET

RESTAURANT MARQUEE

BRONZE

A

£65

£65

£87

£102

£122

£75 (only avail 7th May)

B

£82

n/a

£98

£118

£135

£82

SILVER

A

£75

£75

£97

£112

£132

£85 (only avail 7th May)

B

£92

n/a

£108

£128

£145

£92

GOLD

A B

£91 £108

£91 n/a

£113 £124

£128 £144

£148 £161

£101 (only avail 7th May) £108

Please Note: £10 Supplement payable for window table in Dukes Restaurant. All prices are exclusive of VAT which will be charged at the standard rate where applicable. Minimum numbers apply to all hospitality bookings for boxes and chalets.

For further information please telephone 01698 283806 • Email: enquiries@hamilton-park.co.uk • www.hamilton-park.co.uk


CORPORATE HOSPITALITY PACKAGES 2010 at h a m i l t o n pa r k r a c e c o u r s e

PACKAGES

BRONZE

SILVER

GOLD

BRONZE PLUS THE FOLLOWING

BRONZE PLUS THE FOLLOWING

Glass of Prosecco on arrival

DUKES RESTAURANT

Three course lunch or dinner served to your table

Half bottle of house wine and half bottle of mineral water

VIP admission Race day programme Panoramic views of the track

Afternoon tea or a selection of Scottish cheese After dinner liqueur Half bottle of house wine and half bottle of mineral water

SAMPLE MENUS

Duo of melon and pineapple with lime & ginger syrup • Loin of pork, green beans, mustard mash, honey carrots & tarragon gravy • Berry cheesecake with vanilla cream & plum syrup • Coffee and tablet

PRIVATE BOX & CHALET PACKAGES Private box

soup & SANDWICHES

VIP admission Raceday programme Occasional tables & chairs

Half bottle of house wine and half bottle of mineral water

Private bar on consumption Car park label

Exclusive use of a private box or chalet

Glass of Prosecco on arrival

Viewing balcony (boxes only)

CORPORATE BUFFET

VIP admission Race day programme 2 course hot buffet

Glass of Prosecco on arrival Afternoon tea or a selection of Scottish cheese After dinner liqueur Half bottle of house wine and half bottle of mineral water

Half bottle of house wine and half bottle of mineral water

Car park label Occasional tables and chairs

Afternoon tea or a selection of Scottish cheese After dinner liqueur Half bottle of house wine and half bottle of mineral water

Carrot & coriander soup with spiced cream • Selection of sandwiches

Steak & onion pie in a butter pastry Macaroni with mustard & cheese glaze Creamed potato Farmhouse bread • Selection of cakes • Petit fours

Private bar charged on consumption

TRADITIONAL

Exclusive use of a private box or chalet Viewing balcony (boxes only) VIP admission Race day programme Three course lunch or dinner served to your table Car park label Formal room layout Private bar charged on consumption

PRESTIGE

Exclusive use of a private box or chalet Viewing balcony (boxes only) VIP admission Race day programme Glass of fizz on arrival Three course lunch or dinner with choice of main course Afternoon tea or selection of Scottish cheese Car park label Formal room layout with prestige linen and flowers Private bar charged on consumption

Glass of Prosecco on arrival Half bottle of house wine and half bottle of mineral water

Afternoon tea or a selection of Scottish cheese After dinner liqueur Half bottle of house wine and half bottle of mineral water

Canapé reception Half bottle of house wine and half bottle of mineral water

After dinner liqueur £2 Tote Voucher Half bottle of house wine and half bottle of mineral water

Tomato & roasted red pepper soup with smoked garlic oil • Daube of beef, wilted spinach, rosti, mushroom, baby onion & vegetable compote, red wine jus • Duo of chocolate delice, honeycomb, vanilla cream • Coffee & mints

Ham hock and grain mustard terrine, with crisp leaf salad & herb oil • Lamb shank, Rosemary carrots, creamed cabbage & potatoes with a red wine gravy or Pan seared Shetland salmon, lobster ravioli, braised greens, saffron cream • Lemon tart, sweetened cream, orange syrup • Selection of Scottish cheese and biscuits • Coffee & petit fours

Hamilton Park Racecourse reserve the right to upgrade your hospitality location if required. After dinner liqueur from selected range. Afternoon meetings are served afternoon tea whereas evening meetings are served cheese & biscuits


RACE DAY SPONSORSHIP 2010 at h a m i l t o n p a r k r a c e c o u r s e

With 18 race meetings throughout our season, we offer a wide range of sponsorship opportunities for you to promote your company. Each of our sponsorship packages are designed to provide an effective, flexible, value for money solution for your business, and will undoubtedly raise your company profile on both a local and national level. What better way to put your company’s name in front of thousands of people both live on the day and via live television coverage on Racing UK. Hamilton Park attracts attendances of more than 55,000 racegoers as well as a television audience in excess of 2,000,000 per season. Live racing is also transmitted into more than 9,000 betting shops in the UK and Europe. Race day sponsorship provides the benefits outlined below dependent upon the package you select, however we are also happy to tailor a package to suit your objectives.

Sponsorship benefit Platinum Gold Silver Bronze Sponsorship Sponsorship Sponsorship Sponsorship Race day Branding Race Titles Badge and Ticket Branding Winning Post Branding Trackside Branding Parade Ring Branding Entry and Exit Branding Seasonal Branding Logo on Front and Back of Racecard Racecard Advert Inclusion in Press Releases Inclusion in Radio Promotions* BTO/Winners Presentation** Branding on HPRC Website Large Screen Advertising PA Announcements Inclusion in Race Day Marketing Discount on Corporate Hospitality, Conference and Banqueting*** Rates Starting from

Yes Up to 4 Yes Yes Up to 3 Up to 4 2 1 Yes 4 full page Yes Yes Yes Yes Yes Yes Yes

No 1 No Yes 1 2 2 No No 2 full page Yes Yes Yes Yes Yes Yes Yes

No 1 No No 1 1 No No No 1 full page No No Yes No Yes Yes No

No 1 No No 1 No No No No ½ page No No Yes No Yes Yes No

15%

10%

N/A

N/A

£10,000

£3,500

£1,500

£750

* Subject to racecourse promotions and coverage. ** Sponsors should provide a minimum of £50 for the BTO and a suitable momento for the winning owner. *** On parties of 15 or more. All branding should be provided by the sponsor and produced in consultation with the racecourse in line with our specifications. Sponsorship packages are based on the relative value of the sponsored race and are therefore subject to availability.


SEASONAL ADVERTISING 2010 at h a m i l t o n pa r k r a c e c o u r s e

Hamilton Park offers an array of seasonal and race day advertising sites. Seasonal advertising is available in the form of banner advertising in various locations around the course from the parade ring to trackside, main grandstand and entrances. We also offer opportunities to promote your business with A3 sized posters around the course as well as advertising in the race programme, which is given to all corporate guests and sold to racegoers on arrival at every meeting. In addition to your chosen advertising option, all seasonal sponsors who take trackside advertising will be listed on the Hamilton Park website on our sponsors’ page with a link to your own website.

Advertising Rate Card Advertising Option

DIMENSIONS Per Season

Per Meeting

Trackside Board – Single

3m x 1.5m

£1,000

-

Trackside Board – Double

6m x 1.5m

£1,800

-

Trackside Board – Final Furlong

9.75m x 1.2m

£2,000

-

Parade Ring Board

1.8m x 0.5m

£800

-

Grandstand ‘Tower’

£POA

£2,500

Advertising Board – Paddock Lawn

£500

-

30 A3 washroom poster sites

£1,000

-

full page, full colour advert in Race Programme

£1,900

£200

½ page, full colour advert in Race Programme

£1,100

£125

Promotional Stand including Marquee

£POA

£500

3m x 1.5m

3m x 3m

All prices are exclusive of VAT which will be charged at the standard rate where applicable.

The Hamilton Park Racecourse Company Limited reserve the right to withdraw or amend any of the above information without notice. All sponsorship and advertising is subject to contract and HPRC terms and conditions.


2010 MEMBERSHIP at h a m i l t o n pa r k r a c e c o u r s e Membership at Hamilton Park offers a cost effective way of enjoying the atmosphere and excitement across the entire season. We are delighted to be able to offer something to suit the budget of every racing fan, from Junior to Corporate membership. Each package has a range of options from general Club admission for the season, transferable corporate badges, use of the Annual Members’ bar with subsidised prices and discounted admission for your guests as well as reciprocal days at other racecourses around the UK.

SEASONAL MEMBERSHIP • Club Admission to all 18 Race Meetings • Club Car Park Pass • Access to Dukes Bar Membership Costs • Single . ................................£150 • Family .................................£250 (2 adults of the same family & up to 2 children under age 16)

ANNUAL MEMBERSHIP • Club Admission to all 18 Race Meetings • Access to all Club Badge areas • Club Car Park Pass • 10 Guest Vouchers offering £5 discount on daily badge price • Exclusive use of Annual Members’ Bar • Over 30 free Reciprocal Days at other Racecourses • Discounted non race day facilities • Discounted pre-booked race day hospitality • Subsidised bar prices in Annual Members’ Bar • Free Tea or Coffee until racing starts • 2010 Hamilton Park Calendar Membership Costs • Single . ................................£199 • Joint Membership . ............£320 • Junior (age 17-21) . ............£150

CORPORATE MEMBERSHIP • 2 Transferable Club Admission to all 18 Race Meetings (within your company) • Access to all Club Badge areas • 2 Club Car Park Passes • 20 Guest Vouchers offering £5 discount on daily badge price • Exclusive use of Annual Members’ Bar • Over 30 free Reciprocal Days at other Racecourses • Discounted non race day facilities • Discounted pre-booked race day hospitality • Subsidised bar prices in Annual Members’ Bar • Free Tea or Coffee until racing starts • 2010 Hamilton Park Calendar Membership Costs • Corporate Membership .......................£430 + VAT

For further information please telephone 01698 283806 • Email: enquiries@hamilton-park.co.uk • www.hamilton-park.co.uk


2010 RACE DAYS & ENTERTAINMENT at h a m i l t o n pa r k r a c e c o u r s e We are delighted to offer something for everyone within our racing calendar, with a range of themed afternoon and evening meetings as well as the glamorous Hamilton Park Super 6 which has been extended to 7 in 2010! Racing is key to everything we do at Hamilton Park, and we strive to continue to bring top class competition to Lanarkshire and to complement the action on track we provide a variety of entertainment across the season, with fun guaranteed for all the family!

Family Days

We welcome families throughout the season with free admission to every fixture for accompanied children under the age of 16. We also provide three family themed days at Hamilton Park which offer a fantastic range of FREE entertainment for children, ranging from laser quest and paint ball to ceramic painting, bouncy castles and fairground rides.

Themed Meetings

Each meeting at Hamilton Park has a theme in its own right which offers something for everyone. Whether it be Braveheart Night where we celebrate everything Scottish with pipers and ceilidh band or Chamber of Commerce Day where we look to strengthen relationships for the local business community. For 2010, we have introduced five new themed days and nights, including a Comedy Night in May where we will welcome Des McLean who will be providing entertainment after racing for our guests in the marquee. We will also be holding a World Cup Day in June to celebrate the Fifa World Cup in South Africa. Scottish Farmers Market Day proved such a success last year that we will again be welcoming them back alongside some of our other established fixtures.

Live Music at Hamilton Park

Hamilton Park has hosted performances from some of the UK’s leading artists with 2009 no exception as we welcomed Pixie Lott, Ruth Lorenzo, Diana Vickers, Bjorn Again and JLS. In addition to this we also welcomed local band Big Vern ‘n’ the Shootahs for their first performance at the racecourse on Ladies’ Night. We believe in offering value for money at these events and we aim to provide top class entertainment within our standard pricing, meaning that you can enjoy an evening’s racing followed by a concert for as little as £13! This season’s Live Music nights are

Thursday 24th June • Cash for Kids Night* Saturday 10th July • Family Night* Saturday 31st July • Ladies’ Night* Friday 27th August • Forces & Services Night* * Artist to be announced For further information please telephone 01698 283806 • Email: enquiries@hamilton-park.co.uk • www.hamilton-park.co.uk


HOW TO Book Booking your event with Hamilton Park could not be easier. Our experienced team will work with you to ensure that your event is organized to run smoothly from start to finish. To discuss the dates you are interested in, please call our sales team on 01698 283806. On confirmation that you would like to go ahead we will raise an invoice to you requesting a non refundable deposit. Full payment will be requested 8 weeks in advance of your visit. We will also provide you with full terms and conditions with your booking. On receipt of full payment your race day pack will be sent out to you. This will include your race day badges, car park labels, directional maps to the racecourse and a racecourse site map. Final numbers will be requested 7 working days before your event. Any changes including reductions to your numbers within this period will be charged at the full rate.

HOW TO FIND US

Stirling

M80

BY CAR

FROM THE WEST: M74 leave at Junction 5, at the roundabout take the Hamilton exit and follow brown signs for Hamilton Park Racecourse.

Hamilton Park is easily accessed from three airports with Glasgow International and Prestwick based in the West and Edinburgh Airport in the East. Â Glasgow Airport: 21 Miles Edinburgh Airport: 33 Miles Prestwick Airport: 36 Miles

M80 M73 Coatbridge M8 A8 A726

Hamilton

A71

Bothwell

M74 A71

Racecourse Club Entrance

Edinburgh

Racecourse Main Entrance

Motherwell

eet

d Str

Cair

A77

East Kilbride

M74

M8

J5

Hamilton West Train Station

Lanark South

A723

J6

t

tree

le S

esda

Clyd

Motherwell

oad

BY PLANE

M9

J6

A725

A90

ll R

Hamilton West is the nearest train station located about 15 minutes walk from the racecourse. Â

M77

Falkirk

Edinburgh (40miles)

we

BY TRAIN

M8

A80

A8

J8

A985

Both

FROM THE EAST: M8/A8 leave at Bellshill/East Kilbride exit A725. Follow signs to M74. At the roundabout (Junction 5 of the M74) take the Hamilton exit and follow brown signs for Hamilton Park Racecourse.

Glasgow

Glasgow (10miles)

M876

ada

Alm

et

Stre

HAMILTON

Carlisle South


Hamilton Park Racecourse Bothwell Road, Hamilton ML3 0DW Telephone: 01698 283806 Fax: 01698 286621 Email: enquiries@hamilton-park.co.uk

www.hamilton-park.co.uk


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