E x p l o r e . D i s c o v e r. L e a r n A r a b i c
E x p l o r e . D i s c o v e r. L e a r n A r a b i c
Promotional Video Script /
Learning Arabic could be one of the most difficult tasks for a native English Speaker to do. Arabic teaching tools and materials available today are boring and lacking originality and creativity, that makes it even more difficult for learners to master this language!
Arabee is design solution aiming to create a fun, and immersive tools that would be enlightening, and visually engaging. I'll create a magazine that will have inspiring content rich in interesting topics, that is designed to boost the kid's motivations, and make them involved in, and energized about their learning process.
My survey results show that the majority of Arab Americans middle schoolers are really interested in learning Arabic, however, The magazine will have a digital version with interactive they have difficulties in finding fun, engaging, and appropriate features that allow kids to explore and discover on their own. learning tools that are necessary to improve their language fluency. There also will be fun and visually engaging learning tools, such as grammar videos that demonstrate Arabic grammar for kids in a Teachers agree that Arabic teaching tools should be built to simple way to help understand the complicated grammatical conallow kids to have more fun in order to become motivated to learn cepts better, and flash cards which are ideal for memorizing the this language. Parents think that Arabic should be introduced in key words quickly and easily. subjects that have engaging concepts, such as science, to make it Finally, Kids think that improving their Arabic writing skills more interesting and appealing for their kids. is extremely difficult to achieve. For that reason, I will establish Research shows that kids like interactive books that encoura writing club that include social activities to engage kids with creage self exploration and discovery, they also like to play games, and ative ways to improve their Arabic writing skills. they do favor reading magazines over books because they are a quick read, visual, fun and engaging.
Learn Arabic
50%
Interested in learning Arabic
Fun Tools
Engaging Subjects
Interactive
Explore. Discover. Learn Arabic
Araabee Digital
Magazine
47%
Writing is the most difficult part of learning Arabic
Very Hard!
Writing Club
w w w.araab ee-project.com
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Material Matrix Araabee is a design solution aiming to create fun and immersive tools to help Arab Americans middle schoolers to learn Arabic.
01 / Print Magazine Araabee Magazine A printed magazine designed for children ages 11-14. The content is easy to read, short articles with engaging images. 6 Points |
32 Pages |
Content generation |
Photographs + Illustrations
02 / Digital Magazine An interactive magazine. Content will have interactive features to make it more explorable. There will be Arabic grammar fun videos. 5 Points |
32 Pages |
Photographs + Illustrations |
3 Motion Graphic videos
03 / Promotional Website Live Informational website, consists of 6 pages. The audience could get all needed information and also can do the magazine subscription there. 2 Points |
6-7 Pages |
Content generation |
Photographs + Illustrations
04 / Writing Club A writing club that would include social activities that would engage kids with creative ways to improve their Arabic writing skills. 1 Point
|
Posters
|
Printed Brochure | T-shirts | Social Media Pages
Material Matrix Araabee is a design solution aiming to create fun and immersive tools to help Arab Americans middle schoolers to learn Arabic.
01 / Print Magazine Araabee Magazine A printed magazine designed for children ages 11-14. The content is easy to read, short articles with engaging images. 6 Points |
32 Pages |
Content generation |
Photographs + Illustrations
02 / Digital Magazine An interactive magazine. Content will have interactive features to make it more explorable. There will be Arabic grammar fun videos. 5 Points |
32 Pages |
Photographs + Illustrations |
3 Motion Graphic videos
03 / Promotional Website Live Informational website, consists of 6 pages. The audience could get all needed information and also can do the magazine subscription there. 2 Points |
6-7 Pages |
Content generation |
Photographs + Illustrations
04 / Writing Club A writing club that would include social activities that would engage kids with creative ways to improve their Arabic writing skills. 1 Point
|
Posters
|
Printed Brochure | T-shirts | Social Media Pages
Material Matrix Araabee is a design solution aiming to create fun and immersive tools to help Arab Americans middle schoolers to learn Arabic.
01 / Print Magazine Araabee Magazine A printed magazine designed for children ages 11-14. The content is easy to read, short articles with engaging images. 6 Points |
32 Pages |
Content generation |
Photographs + Illustrations
02 / Digital Magazine An interactive magazine. Content will have interactive features to make it more explorable. There will be Arabic grammar fun videos. 5 Points |
32 Pages |
Photographs + Illustrations |
3 Motion Graphic videos
03 / Promotional Website Live Informational website, consists of 6 pages. The audience could get all needed information and also can do the magazine subscription there. 2 Points |
6-7 Pages |
Content generation |
Photographs + Illustrations
04 / Writing Club A writing club that would include social activities that would engage kids with creative ways to improve their Arabic writing skills. 1 Point
|
Posters
|
Printed Brochure | T-shirts | Social Media Pages
Timeline 1
Spring 2015 Thesis 2 : Exploration
Mod 01
Mod 05
Mod 06
Mod 10
Mod 11
Mod 15
Visual System Refine System before class starts
Present it to instructor.
Finalize the typeface, type hierarchy, and color system..
Finalize any photo and/or graphic style.
Visual System Complete
Araabee Magazine 6 Points
Generating the content//12 articles
Sketching the Create visuals for magazine design. the magazine
Refine magazine design & Create Cover
32 PG Magazine Complete
7 points Promotional Website 1 Points
Begin brainstorming// site planning & research
Organize content & structure of site
Test Wireframes & refine the design
Research potential user testing methods, assemble participant groups
Begin user testing
Code the website
Promotional Website Complete
Use feedback to refine final design
User Testing Process Book
50% of work done! Work on the process book // Updates should be documented throughout the design process
Timeline 2
Fall 2016 Thesis 3 : Refinements
Writing Club 1 Point
Advertise for the event before class starts
Mod 01
Create print materials
Mod 05
Test print
Mod 06
The event / collect kids writings display them in the magazine.
Mod 10
Mod 11
Mod 15
Event Complete
Araabee Digital Magazine 4 Points
Generating the content
Sketching the Create visuals for Refine magazine magazine design. the magazine design
Coding the magazine / Add interactive features.
32 PG Magazine Complete
8 points Arabic Grammar Videos 3 Points
Begin brainstorming// site planning & research
Testing would include // Event evalutations // Magazine interactive features // Grammar Videos
Organize content & Create visual slides
Make the 3 videos
Grammar Videos Complete
Begin user testing & use feedback to refine the design
User Testing Final Videos
Final Video, PPT presentation, Process Book, Visual System Guidelines are due in module 13. Contact Graduate School.
Process Book
Work on the process book // Updates should be documented throughout the design process. Finalize and send to print by the end of module 12.
Final Thesis Presentation
Visual System
Logo
The Bug
Logo Lockup
Typography Logo
Aa
Print & Web
All Round Gothic
Aa Aa Museo
Main colors
Secondary colors
RBG 51 77 92 CYMK 19 14 0 79 HEX 334d5c
RBG 225 109 14 CYMK 0 50 42 6 HEX ef778b
RBG 20 204 189 CYMK 67 0 35 0 HEX 14ccbd
RBG 20 24 60 CYMK 0 16 68 6 HEX efc94c
FF Unit OT
RBG 242 239 223 CYMK 0 1 8 5 HEX f2efdf
Graphic elements
Social media avatar
Photo style photos should have a white, and clean background. There should be 1-2 photographed elements in one photo.