GRAPHI C GOAL S
CALLTO ACTI ON medi cal xMent alI l l nes s xHo wt ohel ppeopl ec ope wi t hment ali l l nes s ,ho wt obe t her ef ors omeone
envi ronmental xSt opzooper f or manc es xEnc our agi ngdogwal ki ng xPr ot ec t i nghi s t or i al i ndi genousar easf r om des t r uc t i on( mi ni ng,e t c . ) xDr awi ngat t ent i ont os har k nni ngandi t ’ si mpac t s
soci al xCombat t i ngi s l amophobi a xSuppor t i ngRe f ugees xEduc at i onf oryoung, unpr i v el agedc hi l dr en xRel i gi oni ns c hool s( t eac hi ng abr oaderr angeofr el i gi on i nc l udi ngHi ndui s m,Si hki s m, Buddhi s m,Mus l i m,i naddi t i on t omai ns t r eam Wes t er n r el i gi onst owi denc ul t ur al vi ewsonot herpeopl eandt o l es s enr ac i s m and di s c r i mi nat i on)
CULTURALCONNECTI ONS D E S IG N
B R IE F
Theor gani s at i onIwi l lbedes i gni ngac ampai gnf ori snamedt heAus t r al i an Mul t i Cul t ur alf oundat i onandar eagr oupwho,asdes c r i bedont hei rwebs i t eai mt o c ul t i v at ei nal lAus t r al i ansas t r ongc ommi t mentt oAus t r al i aasonepeopl edr awnf r om manyc ul t ur esandbys odoi ngt oadv anc ei t ss oc i alandec onomi cwel l bei ng. Thebudge tf ort hec ampai gnwi l lhav eapar t i c ul arf oc usont hec os tofadv er t i s i ng anddes i gn,ast hi si st hemai nar eaoff oc usf ort heor gani s at i onandho wt he yar e ai mi ngt oac hi e v et hei rgoalwi t hi nt hei rc ampai gn. Thenameoft hec ampai gnwi l lbeCul t ur alConnec t i ons ,whi c hpl ac esemphas i soni t ’ s ke yobj ec t i v e;c ompel l i ngt heAus t r al i aneduc at i ons ys t em andpubl i ct ot eac hawi der r angeofr el i gi onsi npubl i candpr i v at es c hool s ,i nc l udi ngSi khi s m,Hi ndui s m,Buddhi s m andt heMus l i mr el i gi oni ns t eadofj us tmai ns t r eam Wes t er nr el i gi onst ol e tc hi l dr en under s t andot herpeopl esc ul t ur esandt oc ombatr ac i s m andi gnor anc ei nAus t r al i a. Thet ar ge taudi enc ef ort hec ampai gnwi l lbet hepeopl emos tc apabl eofc ar r yi ngout t hec ampai gn’ sai m;t heAus t r al i aneduc at i ons ys t em andt heAus t r al i anpubl i c ,whos e s uppor twi l lhel pt hec ampai gnc r eat ei mpac t . Ther egul at or yi s s uest hec ampai gnwi l lf ac et hr oughouti t sde v el opmentwi l lbes l i m, ast hemes s agei twi l lbeenf or c i ngwi l lbepos i t i v eandupl i f t i ngi ns t eadofhar s hand negat i v e,t husl i mi t i ngo ens i v enes s . Thec ampai gnwi l lbes ho wc as edt hr ought hef or matofgr aphi cdes i gnt hr ough adv er t i s i ng,whi c hwi l li nc l udegr aphi c s ,phot ogr aphyandvi deoadv er t i s i ng. Thec ampai gn’ ss uc c es swi l lbemeas ur edbyt hewayi ti st akenonboar dbyt he Aus t r al i anpubl i candi fi thasanyi mpac tupont hec l as s est hatar et aughti n Aus t r al i anpubl i candpr i v at es c hool s .
CLIENT: AUSTRALI AN MULTI CULTURAL FOUNDATI ON
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