Personal Brand Identity FASM 210 Professor Oscar Betancur
Process Book
• Inspiration • Color exploration • Key concepts • Creative process • Logo development • Brand identity
Inspiration
Color Exploration
Key Concepts
Contemporary Simple Fun Sophisticated
To design a personal brand that captures my contemporary, simple style and is able to adapt easily as it changes. I want to be able to take my brand with me throughout my career.
Creative Process
Mr Eaves Mod OT Paralucent Bodoni
Logo Development
Dear David, It was so nice talking to you today during my interview. I would be thrilled to work for such an innovative, friendly company and look forward to hearing from you sometime soon. Thank you again for your time,
Brand Identity