Textile/Product Development

Page 1

RECOLORING A PRINT

|

HANNAH PATIENCE

|

FASM 310

| PROFESSOR LEVY


PRIVATE LABEL: AQUA FOR BLOOMINGDALE’S

AQUA FOR BLOOMINGDALE’S TARGETS A YOUNG, UPPER MIDDLE CLASS WOMAN LOOKING FOR CASUAL AND OCASSION WEAR. SHE IS ATHLETIC, WELL DRESSED, AND LIKES TO LOOK INNOCENT. THE LOWER PRICE POINT MAKES HER PARENTS HAPPY BECAUSE SHE IS STILL GROWING, BUT THE QUALITY IS UP TO PAR. THE COLLECTION AHEAD APPEALS TO THE LIFESTYLE OF THIS CUSTOMER AND IS A PEICE THAT THE CUSTOMER COULD WEAR TO CLASS IN COLLEGE OR HIGHSCOOL, OUT TO TENNIS OR GOLF, AND COULD EVEN BE DRESSED UP TO WEAR TO THE CLUB WHEN SHE IS WITH HER PARENTS.


TENNIS PREP


TRUE NAVY - 539C

FOREST - 2427C

TREADS - 0000C DUST - 7682C TRUE NAVY - 2380C

CARDINAL - 2556C

AQUA’S CUSTOMER WANTS CLASSIC COLORS FOR THE CLASSIC FALL LOOK. THIS COLOR SCHEME CHANNELS PREP SCHOOL AND SPORTIF; A PERFECT BALANCE OF CALM, POWER, AND BUZZ THAT MIMICS HER LAST MATCH.


ORIGINAL PLAID


PRINT COLLECTION


THE TENNIS SKIRT IS THE PERFECT ITEM FOR AQUA’S FALL COLLECTION. IT CAN BE PAIRED WITH STOCKINGS OR KNEE HIGH SOCKS TO KEEP WARM AS THE TEMPERATURE DIPS AND HAS A CLASSIC LOOK. THE DESIGN’S SIMPLICITY MAKES IT VERY EASY TO ADD PATTERN TO AND WILL APPEAL TO THE YOUNG TARGET MARKET.


PRINT COLLECTION ON SELECTED SKIRT


CHEERS!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.