RECOLORING A PRINT
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HANNAH PATIENCE
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FASM 310
| PROFESSOR LEVY
PRIVATE LABEL: AQUA FOR BLOOMINGDALE’S
AQUA FOR BLOOMINGDALE’S TARGETS A YOUNG, UPPER MIDDLE CLASS WOMAN LOOKING FOR CASUAL AND OCASSION WEAR. SHE IS ATHLETIC, WELL DRESSED, AND LIKES TO LOOK INNOCENT. THE LOWER PRICE POINT MAKES HER PARENTS HAPPY BECAUSE SHE IS STILL GROWING, BUT THE QUALITY IS UP TO PAR. THE COLLECTION AHEAD APPEALS TO THE LIFESTYLE OF THIS CUSTOMER AND IS A PEICE THAT THE CUSTOMER COULD WEAR TO CLASS IN COLLEGE OR HIGHSCOOL, OUT TO TENNIS OR GOLF, AND COULD EVEN BE DRESSED UP TO WEAR TO THE CLUB WHEN SHE IS WITH HER PARENTS.
TENNIS PREP
TRUE NAVY - 539C
FOREST - 2427C
TREADS - 0000C DUST - 7682C TRUE NAVY - 2380C
CARDINAL - 2556C
AQUA’S CUSTOMER WANTS CLASSIC COLORS FOR THE CLASSIC FALL LOOK. THIS COLOR SCHEME CHANNELS PREP SCHOOL AND SPORTIF; A PERFECT BALANCE OF CALM, POWER, AND BUZZ THAT MIMICS HER LAST MATCH.
ORIGINAL PLAID
PRINT COLLECTION
THE TENNIS SKIRT IS THE PERFECT ITEM FOR AQUA’S FALL COLLECTION. IT CAN BE PAIRED WITH STOCKINGS OR KNEE HIGH SOCKS TO KEEP WARM AS THE TEMPERATURE DIPS AND HAS A CLASSIC LOOK. THE DESIGN’S SIMPLICITY MAKES IT VERY EASY TO ADD PATTERN TO AND WILL APPEAL TO THE YOUNG TARGET MARKET.
PRINT COLLECTION ON SELECTED SKIRT
CHEERS!