OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 1/5
A collaborative brief which formed part of a one day Brand Building workshop. For the given profession, skip hire, a concept was generated to include full branding and promotional activities. Greens & Sons Skip Hire are unique in their market with their focus on recycling garden waste. They offer an extended service of supplying ramps with all their skips and give away a free garden pop bag and refuse sacks with each skip hire for a better customer experience.
Concept
OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 2/5
The above displays the colour variations the logo can be displayed in. A border of minimum 10 mm should be kept around the logo. Logo size should not be less than 15 x 40 mm.
Logo and company details to be centered on letterhead.
Business card.
Examples of logo misuse.
Stationery & Branding Guidelines
OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 3/5
Flyer for door drop proposed in A5 format.
Local newspaper advert.
Promotional Activity
Homepage
OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 4/5
Pure White
Eco Green
Dark Soil
CMYK - 0 0 0 0 RGB - 255 255 255
CMYK - 67 20 100 5 RGB - 85 136 35
CMYK - 73 46 100 47 RGB - 48 74 13
Colour Scheme
Garamond Bold Garamond Regular Typeface
Design Decisions
OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 5/5