Design boards build a brand

OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 1/5

A collaborative brief which formed part of a one day Brand Building workshop.

For the given profession, skip hire, a concept was generated to include full branding and promotional activities.

Greens & Sons Skip Hire are unique in their market with their focus on recycling garden waste. They offer an extended service of supplying ramps with all their skips and give away a free garden pop bag and refuse sacks with each skip hire for a better customer experience.

Concept

OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 2/5

The above displays the colour variations the logo can be displayed in.

A border of minimum 10 mm should be kept around the logo.

Logo size should not be less than 15 x 40 mm.

Logo and company details to be centered on letterhead.

Business card.

Examples of logo misuse.

Stationery & Branding Guidelines

OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 3/5

Flyer for door drop proposed in A5 format.

Local newspaper advert.

Promotional Activity

Homepage

OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 4/5

Pure White

Eco Green

Dark Soil

CMYK - 0 0 0 0 RGB - 255 255 255

CMYK - 67 20 100 5 RGB - 85 136 35

CMYK - 73 46 100 47 RGB - 48 74 13

Colour Scheme

Garamond Bold Garamond Regular Typeface

Design Decisions

OUGD505 Design Practice 2, Study Task 4, Jane Hansesgaard Board 5/5