ARTOFOLIO 2016

Page 1

Curriculum Vitae // Portfolio 2012 - 2016

//This Graphic passport belongs to:

Exhibition Designer Illustrator

//09.2016

vi ron men tal

d e s raphic g n

// Hansng.co.uk


ABOUT ME I am down to earth, a creative and passionate graphic designer and illustrator. Recently graduated with MA in Environmental Graphic Design from Edinburgh Napier University.

Mobile

: 07864347566

Website

: Hansng.co.uk

Email

Behance

: Hanshalling91@gmail.com : Behance.net/HansNg

SKILLS

INTEREST

Adobe Creative Suite: PS.ID.AI.AE.PR 3D render: C4D,3DS Hand Sketching & Manual Illustration

Illustration Typography Landscape Photography Hiking / Travelling Cooking

Experiental Graphics Designer / Exhibition Designer / Illustrator


EDUCATION

EXPERIENCES

09.2015 – 08.2016

01.2016 – 06.2016

08.2013 - 08.2013

MA. Environmental Graphics

ewht.org.uk

Codementalist.com

Edinburgh Napier University

Strong focus on authenticity, originality, and social aspect. The programme has taught me to see the usage of graphic as medium to enhance the quality of life in environment.

09.2009 - 07.2013

Limkokwing University of Creative Technology

B. Des (Hons) Professional Design (Visual Communication) Focusing on creative problemsolving for asian branding and graphic consumers market. Course works focus on packaging, typography, and motion graphics.

Edinburgh World Heritage Interpretation

designer

Armoured Boar Game Start Up for

Freelance Illustrator and user

The Twelve Closes Projects

experience design for Monster

Shuffle Project

Brandworks

12.2012 – 02.2013

Graphic Designer

Greater China

09.2014 - 02.2015* brand-works.com.au

Saatchi Saatchi X, Guangzhou, saatchiasiapacific.com

10.2013 - 12.2013**

Creative Intern

nero-graphic.com

02.2012 - 07.2012

Nero Graphic

Graphic Designer

Tsubaki

tsubakistudio.net Graphic Intern

* Short term employment due to work and holiday visa term and condition **Short term employment due to sinusitis surgery


WHY SHOULD YOU HIRE ME? Third, my social research working approach.

First, my education background. Graduated from graphic design degrees, has formed me into a graphic driven personal. In my undergraduate, I was taught to solve the briefs that are aimed for more commercial and business driven creatively. Whilst in my postgraduate course, I was taught about social research, originality, authenticity and how graphics can be use to increase the sense of well being.

Second, my proven environment.

skills

in

the

working

I have a good command of most Adobe Creative packages (Photoshop, Illustrator, Indesign, After effects) and 3D rendering software (C4d) that is up to industry standard. During my master course I have also been working with people from various design backgrounds, which has allowed me to gain knowledge beyond graphic design. e.g. lighting, interior,exhibition, and interaction design.

As an environmental graphic designer, my principle is not only to design something that is visually appealing, but create solutions that respond to the needs of people. Therefore, in most of my recent work I try to gather public opinion and feedback so that the end solutions is both fit for purpose and of maximum benefit to the user.

Last but not least, my personality. I tend to be cheerful in most situations, even when a deadline is approaching. I can work under pressure, I’m flexible with working independently or as part of a team. Although it’s said that creative people tend to be very messy in their work environment, I am quite organised and always follow my ‘to do’ list.


Artofolios Selected Artwork 2012 - 2016 (c)Hans Ng

Branding / Illustration / Advertising / Packaging / Motion Graphics Environment / Exhibition / Interpretation


The creative brief was to come up with a bookstore that targeted the hipster, artistic and tourist market. The name “Attic” was chosen to evoke the spirit of academia and culture, the word meaning smart scholar in Greek. The design itself is clean and simple and with illustrations created in a style to conjure up images of bohemia.

Artofolios (2016)

D’Attic is a bohemian concept café and bookstore. As stated, the main target is a young and artistic crowd as well as visiting tourists. It’s a small café with a bookshop attached. The further the concept of Bohemia and creative freedom one of the features of the bookshop/café is to allow book exchanges where customers’ can trade-in their used books to receive discounts on new ones. (2013)


Coorporate Identity Design: Website, CIS, promos

Branding, Illustration, CIS

Pug Cut Pet Salon and Spa (2014), is a branding identity project for pet grooming centre, the concept for logo comes back to the identity itself Pug, being juxtapose with pair of scissors and star, with the tag line where every dogs can be star. come handy with mobile apps where the owner can go shopping or do their daily activities leaving their pets in grooming centre.


- Pepperidge Farm Some scenes from the commercial Pepperidge Farm Cookies (2012) is experiental typography project. The creative brief was to come up with 1 minutes motion graphic video that featuring different kind of real life fonts. Therefore, the team came up with initiative approach to create a set of typography out of cookies and features it as a TVC for Pepperidge Farm.

Booklet design and CD packaging Artofolios (2016)


// 3D Handmade Typography

As the main objective of the project is to came up with set of type, we decided to go along with cookies inspired type as our main font. To create a strong impact on the visual we decided to bake our own cookies with bahaus style as our type inspiration to create more ‘bold’ feel. then we dressed it respectively in chocolate and vanilla dressing to make it more appealing also to emphasis of the brand identity where ‘the goodness are in detail’.

Aside of TVC, the team also came up with booklet which feature selection of Pepperidge farm products and cook book that is presented in interactive packaging in form of baking tray to portray the freshness of Pepperidge farm products.


WWF Typography Umbrella (2013) campaign is a campaign for WWF by using Typography in form of animal on umbrella and aimed of South East Asian target market. ​ The medium umbrella is choosen because of the moonson season in South East Asia. The typography on umbrella is informative selling key point of each critically endangered animal. There are series of animal typography on the umbrella.

Typography Umbrella Artofolios (2016)


H ​ As the additional part of the campaign, a series of postcard is designed, the concept of the post card is imagining the worst situation where all critically endangered animal are extinct by using conversation of less endangered animal.

ow to be a productive designer and the great leader design are two of few editorial design that I have done for Cutout Graphic Magazine by using infographic style. (2012)

Artofolios (2016)

GRAP HIC MAG


SLAWI SUSTAINABLE TEA PACKAGING Slawi Tea Packaging (2012), with sustainable idea is a project for a small and medium enterprise tea company in Indonesia, the project is to create a sustainable packaging with 3R concept, the packaging itself is made by sustainable materials such as jute and recycle tea bag and labels with 100% natural concept, which later can be reused as bag.

Sustainable packaging material with vintage labels Artofolios (2016)


FREDERICK MAGNUS WINE PACKAGING Frederick Magnus (2013) is Australian winery packaging project, The packaging reflects upon its brand identity: Frederick, the explorer who found part of Australia and Magnus, the king. The logo shows the process of exploration of

Frederick to Australia by sailing through the symbolism of Anchor, the labels design follow the form of the sailing boat from frontal view. Colour and material that is choosen represent the symbolism of the king.

Packaging Design, Branding


// World map consists of 32 levels, spreading throughout 3 different and challanging worlds.

Available on Playstore

MONSTER SHUFFLE(2014) is a collaborative project with Armouredboar (now Codementalist)where we created a new game play for pong game with more interesting graphic and challanges. In this project, my task is as a graphic, storyboard artist,and user experience designer while Armouredboar handle the programming aspect of the game.


SANDPIPER (2012) Sandpiper is a short film about empowerment, the script is based on real life story about guy whose just lost his beloved wife and about to give up on life, then he has faithful encounter with a litle girl which changes his life. ​ The mood of the video is moody, dark, soft done in digital pastle style to enchance the feel of the story. It’s a collaboration project with Cecilia Kineta. EDINBURGH CHRISTMAS (2015) Edinburgh Christmas is a short story that highlight the story of expat that lives abroad and missing home around Christmas time. Set in Edinburgh, the capital city of Scotland. ​ The design of the visual is represent the vibe of Christmas by using the vibrant colour and the tapestry style to show more Scottish element.

Motion Graphic, Interactive Design


YOU ARE NOW IN SCOTLAND (2016) You are now in Scotland is a multi-disciplinary master project, which specialised in Environmental graphic Design. The project is about wayfinding as place making, challenging the idea of Airport as Non-place. In this project I took a look at Edinburgh Airport and redesigning the space with the narrative of “Natural heritage and homecoming Scotland”. It’s an intergrated project that featured: Signage, Lighting and motion graphic as way finding.To know more about this project please click the image on the left.

Render of space discovery” with Burn’s poem“Scottish on the pavement

Signage with leaf structure as inspiration Artofolios (2016)


Nature inspired airport icons

Scottish Natural heritage by Caledonian Forest and Water ofinspired Leith walkway Environmental Graphics, Motion Graphic, Lighting

Airport Caledonianand theme, rightsoftware hand side you canwalkway see thewith fish animation the on ‘guide’


The 12 Closes project (2016) is a part of conservation and preservation of Oldtown Edinburgh with Edinburgh World Heritage (UNESCO). The project initial is to light up the dark and narrow alleyway of oldtown that currently underused and unloved by the resident. The part of the brief is to bring back the heritage and history of each close by using interactive medias in the Close. Out of the 12 closes, I was given 2 Closes to interpret which are: Fleshmarket Close and Chessel’s Court. Through rigorous research, the theme that are proposed for Chessel’s Court is Free kindergarten and most animated space for Fleshmarket Close. To know more about this project please click the image on the left.

Chessel’s Court (Free Kindergarten) and Fleshmarket rendersClose (Old Market life) Interpretation Design Artfolios (2016)


EVERYDAY HERITAGE (2016) Everyday Heritage is the online platform where the team post a story of each close everyday to educated people about the 12 closes project as well as a media to gather community feedback about their thought of creating a better World Heritage Site for Edinburgh. What is a better than World Heritage Site with universal value: “Embracing the past and looking forward to the future”.

Environmental Graphics, Exhibition, Interpretation

Flow of Napier Exhibition(2015), The exhibition is looking at the history of Napier Clan by bringing three differents old Napier Clan that is presented by the colour of the tartan and wave them into Napier Tartan by using mix media of tartan, string, and EL Wire.It’s a part of Merchiston tower exhibition.


Check out the rest of my portfolio @ Hansng.co.uk


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