LEARNING
TO LO O K Msc IPD 2013 E BOOK
- Hao Lee 1322299
Contents of ebook
Personal Project
Skills Exercises
1)
Project Outline
a) Rapid Visualisation
2) Product Stories - Design Museum
b) Sketch Modelling
3) Affinity Mapping
c)
4) Project Idea Generation 5) Visual Brief 6) Initial Iden Generation 7) Visual Language Research 8) Communication Drawing 9) Experience Prototype 10) Role Play 11) Co-design 12) Revised Design Proposal
Brief & Storyboard
Foam Modelling
1
2
Projec t O ut line - Handheld Produc ts E xplore the oppor tunit ies and ne e ds for handheld produc t s through obser vational research // Identif y and develop a range of p ossible design opp or tunities // Build a visual pic ture that illustrates your projec t direc tion // E xplore visual language to develop your design // develop a design prop osal through sketching, stor yb oards, model mak ing, role play and co design.
1
http://farm8.staticflickr.com/7450/8963455209_9686d8d33a_b.jpg
2
http://www.bryansphotogallery.com/wp-content/uploads/2011/10/DSC8422_1.jpg
Olivetti Valentine
1 Ettore Sottsass designed the Valentine typewriter for Olivetti in 1969 to be an “anti-machine machine,” for use “anyplace but an office”. The Valentine expresses the mood of its time: goodbye to the bulky cast-iron housings of old typewriters, hello to the new mobility of a light, modern, plastic casing made from ABS. 1
http://www.glasitalia.com/uploads/sottsass.jpg
2
http://alessandrocostaphoto.blogspot. co.uk/2010/10/olivetti-valentine.html
2
Product visual story Valentine
POP art design
Personal Computer in 1965 2
3
1 With this bright red Olivetti Valentine with orange spools, he brings pop-art into the typewriter world. Depand on ABS is popular in 60s, the plastic Valentine, which is as light as a feather. Also he using different colours to indicate different features of equipment from his last work ELEA 9003. 1
http://www.moma.org/collection/object.php?object_id=4576
2
http-//www.moma.org/collection_images/resized/360/w500h420/ CRI_211360
3
http-//www.design-museum.de/en/exhibitions/detailseiten/popart-design
4
http://i.telegraph.co.uk/multimedia/archive/02475/ lichtenstein_2475622b.jpg
5
http-//www.aisdesign.org/aisd/wp-content/uploads/2013/03/04b
6
http-//www.notcot.com/images/2012/05/briefcases-clerkenwell-1
POP Art 4
Parts and colours
ABS breifcase in 1965 5
6
Product visual story Valentine
the first injection moulded chair made by plastic Vernor Panton S Chair 1960s
2
1 Olivetti Valentin that the first ABS case typewriter subvert the image of the formal situation, the typewriter gonna can be a leisure product, this time red not only be bring in the typewriter but also in the other appliances, red as symbol as passion, fashion, informal. 1
http://www.dailyicon.net/2008/06/icon-olivetti-valentine-typewriter/
2
http://www.dasprogramm.org/electrical/household/braun-hld-4.html
3
http://www.vitra.com/en-us/product/panton-chair-classic
Popular red colour be desinged in defferent appliances HLD 4 Hair Dryer 1970
3
Cappellini Felt Chair
1 The Felt Chair designed by Marc Newson for Cappellini in 1989. Armchair with reinforced fibreglass body, back leg in polished natural aluminium. 1
http-//www.designophy.com/uploadedimages/ tmn/2009/03/23/designophy_com_ f1_1000000021_101
2
http://www.midmod-design.com/ furniture/4d4728670a9b8/Marc-Newson-Feltchair-for-Cappellini-1989
2
Product visual story Felt Chair
Balance & Single chair leg
Flow & Wave 2
3
1 Marc Newson borned in Australia, the chair’s form which was shaped like a sea wave in homage to Sydney surfers emphasized uninterrupted arc lines, he said his dream car, an Aston Martin DB4 which shaped also i can discovery in his felt chair, extended to large areas of visual expression curved lines 1
http://www.midmod-design.com/furniture/4d4728670a9b8/ Marc-Newson-Felt-chair-for-Cappellini-1989
2
http://upload.wikimedia.org/wikipedia/commons/7/7c/ Japanese_top.jpg
3
http://recordresources.com/imgfull/surf1/full1.jpg
4
http-//srv2.betterparts.org/images/aston-martin-db4-08
5
http-//www.nest.co.uk/media/products/zoom/1000
6
http-//www.waiwaitao.com/uploads/allimg/110530/1110530192S3156
Visual expression curved lines 4
Hard but soft
Hollow feeling 5
6
Product visual story Felt Chair
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1 It’s a obvious product design language from Marc Newson, in any particular periods we can see the closely relationship from his creative work. From furniture design to appliance design even transport design, we can notice uninterrupted arc lines and the sharp edge of the opening shape are totally Marc Newson style. 1
http://darrenvazirani.blogspot.co.uk/2011_02_01_archive.html
2
http://www.gagosian.com/artists/marc-newson
3
http://thesnapassembly.com/art/design-marc-newson-stretch-organe-sofa
4
http://www.wright20.com/auctions/view/PPVF/PPVH/266///
5
http://duijv.files.wordpress.com/2012/10/gluon_chair_001.jpg
6
http://flaviendachet.blogspot.co.uk/2012_08_01_archive.html
7
http://www.pinterest.com/pin/286189751293900087/
Affinity Mapping
Luggage on th go Shopping with cart Baby trolley with shopping Cycling and locking
Affinity Mapping Cycling and locking
2
1
Behaviour I found that cyclists should bring a lot of equipment every time out. Such as two locks, helmet and backpack. Otherwise there are many steps to lock the bike, and then the bikes side by side everywhere would be eyesores in the city.
3
Design challenge A device to simplify the cyclist’s outfit and amenity. 1
http-//www.gsubikes.com/content/lock-up-bike
2
http-//www.londoncyclist.co.uk/wp-content/uploads/2009/12/ Beingoverlyprotectiveofmybike
3 4 5
http-//3.bp.blogspot.com/_eeY4KihVdsQ/S8p5rbgV2_I/ AAAAAAAABgY/b6_1P_5QKyw/s1600/No+bike+rack http-//technmarketing.com/blog3/wp-content/uploads/2011/11/ bicycles_kensington_high_street_london_carbuncle http-//images.nationalgeographic.com/wpf/media-live/ photos/000/138/cache/boy-locking-up-bike_13851_600x450
4
5
Affinity Mapping Luggage on the go
Interactions I have observed that people who normally one hand while pulling a luggage. Two hands on both sides of a pulling a luggage. Then two luggages operation will encounter great difficulties even no more hand to hold the other stuff. When there are more luggages would need a trolley to support. Design challenge A device can support people to easily pull more than two luggages on the way and easily to control.
Project idea generation Cycling and locking
Locker Design Lock Design A new lock design can make cyclists easy to carry on, otherwise it also improve the shortage problem. Cyclist still have to bring lock to go out, it’s not quite convenient. Integrated Bicycle lock Let bicycle can lock itself, cyclists do not bring locks outside. But this way do not solve the parking problem, still make an eyesore in the city. Sharing Bicycle System Cyclists do not need to buy the bike, just pay for how much they use, also the government can manage the bike parking problem. New City Locking System This new city locker system should be easy to use by cyclist and do not be a barrier on the sideway.
Orderliness
Multiple equipment Helmet
Other Uses
Safety
NO other equipment
Backpack
Convenient
Easy to replace
Carry Cylists
Portable
Bicycle and Locker
Lockers Bicycle Cylists Helmet
Passers Non-professional
Passers Safety
Convenient
No burden
City Locking System
Charge Easy and conveni-
Bicycle storage design Oyster card Integrated NO other equipment Bicycle Lock Occupying space
Orderliness
Sharing Bicycle System
Project idea generation Cycling and locking
Locker Design
Sharing Bicycle System
Integrated Bicycle Lock
1
2 LOCK
Analysis above some solutions, I focus on designing the new City Locking System, it’s would be a big challenge to me, but it’s also would be a big change to cyclists, a convenient and easy system, do not bring anything to go out cycling just your bicycle, and passers stop being bothered by the crowded bicyle on sideway.
LOCK
Locking System
CITY LOCK
1
http://www.trendhunter.com/trends/lock-bicycle
2
http://valdodge.com/2010/12/
Visual Brief
Cycling and locking
Who
What
1
Where
3
2
When
Where else
Why
4
6
5
1
http://www.digitaltrends.com/wp-content/uploads/2013/02/cyclistriding.jpg
4
http://isolatecyclist.bostonbiker.org/files/2011/04/assemble_lock.jpg 5
2
http://www.gettyimages.co.uk/detail/photo/amsterdam-hollandeurope-royalty-free-image/81851608
3
http://www.gettyimages.co.uk/detail/photo/man-on-bike-releasing- 6 tie-royalty-free-image/161141820
http-//technmarketing.com/blog3/wp-content/uploads/2011/11/ bicycles_kensington_high_street_london_carbuncle http://valdodge.com/2010/12/
Initial Idea Generation City Locking System
helmet
handrail
backpack locker locker
AFTER
BEFORE A lot of thing you have to bring out when you go cycling. Even needs a lot of steps to lock your bikes.
pull
cut
phone lock
alarm
Initial Idea Generation City Locking System
BAAAA!!
Carrying too many equipments to go outside
It’s too dangerous to look for a park place on the road
Don’t bring any equipment out just your bike
Passers don’t be bothered by the crowded bicycle
Not easy to crowd in the park place
Locking system make the city clean and tidy
A city locking system can offer you a convenient service to lock your bike. You don’t bring anything when you go out cycling just only your bike.
Visul Language Research City Locking System
2
1 City sharing bike system How the government equipment operate in the city, and work within citizen. Standard size and strong stucture. How to make a advertisement on this equipment. Simple locking equipment Useful handrail and chain let people easy to lock thier bike. 1
http://www.theprovince.com/cms/binary/9162996.jpg
2
http://www.mnn.com/sites/default/files/BikeSharing_main_0805.jpg
3
http://valdodge.com/files/2010/12/bike-rack-cable-lock-06352s1.jpg
3
Visul Language Research City Locking System
1
Rear Light
2
Etching Texture
3
Structure of clipless pedals
4
Bend Pipe
5
Structure of clipless pedals
6
Structure of quick release
7
Bike parts Observe various parts of the bicycle, find out the product language of bicyclist usually use to. For example, bicycle rear light could be a part of the locking system to warn the cyclists to mind the lock on the floor. 1
http-//www.thefineprintuf.org/media/2012/10/bike-anatomy
2
http-//www.savesafe.com.tw/ProdImg/1448/822/00/1448822_00_main
3
http://www.cannondaleexperts.com/assets/images/cityscape1blk.jpg
4
http-//d.blog.xuite.net/d/2/a/4/10085390/blog_379439/txt/12963131/3
5
http://www.cellbikes.com.au/FSA-Energy-Traditional-Road-Bike-Handle-Bar.jpg
6
http-//203.72.29.236/~dpd/99/web11/images/bike’sequipment%20-%20safety%20
7
http://img.dxcdn.com/productimages/sku_223223_1.jpg
Visul Language Research City Locking System
2
1 The equipment on the floor To be aimed at passerby to mind any equipment on the floor, so I research the exiting floor-equipment products to observe any design language. I can follow this design and use it on the city locker system. 1
http://farm4.staticflickr.com/3195/2736201457_b455e0ff6a_z.jpg
2
http://www.designlampak.hu/galeria_ecomm/41/41091/55-9428-34-T2_AMB.jpg
3
http://farm3.staticflickr.com/2306/2471569124_fcb4e6f316.jpg
4
http://iphoto.ipeen.com.tw/photo/comment/3/1/7/cm20120717_106312_143435_ 217f54de6ffc0c8e7ee77ca368206eb8701.jpg
4
3
Visul Language Research City Locking System
2
3
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6
7
1 Bicycle parking sign How to make citizen notice and recognize the new system in the city, so keep using the oringinal sign is necessary. 1
http://www.gettyimages.co.uk/detail/photo/beijing-peoplesrepublic-of-china-high-res-stock-photography/81814708
2
http-//farm3.staticflickr.com/2505/4169282701_8c5e32d2c7_z
3
http-//www.myparkingsign.com/img/lg/K/Bike-Parking-Sign-K-4301
4
http-//us.123rf.com/400wm/400/400/plusone/plusone1204/ plusone120400020/13198547-bicycle-parking-sign-on-black-
5
http-//borgessblog.com/wp-content/uploads/2013/05/Bike-Sign
6
http-//farm1.staticflickr.com/46/177246641_7d7259a0a9_z.jpg?zz=1
7
http-//media.treehugger.com/assets/images/2011/10/bike-parkingsign.jpg.400x300_q90_crop-smart
Communication Drawing City Locking System
Experience Prototype City Locking System
Material : Cardboard, paper, wire Tool : Knife, ruler, glue, tape, pencil
Experience Prototype City Locking System
Top view
Bicycle parking sign
Pull out & Plug in
Pull out cable
Opening function
Plug in cable
Role Play City Locking System
1
A city locking system on the bicycle parking place.
2
A cyclist is coming to use this service.
3
He open the locking system.
4
He is going to take the locking cable out.
5
The locking cable be pulled out.
6
Cyclist use cable to lock tightly on bike frame and wheels.
7
Cyclist try to plug in the locker.
8
The locker have be plugged in by cyclist already.
9
Locking activity have be done.
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9
Role Play
City Locking System
Pure Drama Not for car
Role 1 : City locking system (test modle) Role 2 : Cyclist Role 3 : Bicycle Purpose : Testing the modle how is working in the real situation and discovering the problem from the user.
Co-design
City Locking System
1
2
3
4
Purpose : Show how you captured the feedback of others relating to your design. 1
Some bikes do not have a bike supporer, so if this system provide this service gonna be better.
2
If this system can just open it by foot, so that cyclists do not need to squat the body.
3
The open hole will hurt who wear the high heel, the design could be a gap not a hole.
4
The bicycle parking sign can be a light to show what the situation is, and also can be a street floor light to let passby mind it. Can connect to your smartphone.
Revised Design Proposal Brief & Storyboard City Locking System
Who
What
1
Where else
Why
4
4
3
2
When
1
Where
http://www.gettyimages.co.uk/detail/photo/young-woman-goingto-work-royalty-free-image/451256689 http://www.gettyimages.co.uk/detail/photo/germany-bavariamature-man-fixing-lock-of-bicycle-royalty-free-image/140882663
6
5 2 5
http://www.gettyimages.co.uk/detail/photo/vintage-bicyclechained-to-bike-rack-in-city-royalty-free-image/143410584 http://www.gettyimages.co.uk/detail/photo/security-guard-incontrol-room-royalty-free-image/110052262
3
http://www.gettyimages.co.uk/detail/photo/sweden-skane-malmostreet-scene-high-res-stock-photography/177770499
6
http://www.nest.co.uk/media/products-extra/zoom/6420.jpg
Revised Design Proposal Brief & Storyboard City Locking System
Use the smart phone to look for the available park place
The thief would like to cut the cable
So easy to use the locking system
Locking system will warn the owner and the police
Use App(smart phone) to set your locker
Locking system is a smart and safe system
Skills Exercises
Rapid Visualisation
Sketch Modeling Bialetti Moka Pot
Sketch Modeling Bialetti Moka Pot
Foam Modeling Phone
Foam Modeling Phone